Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Saturday, 23 March 2019

Reveals: Digital Marketing Hidden Secrets For Success in 2019

Many small business owners end up disappointed with digital marketing. Not because digital marketing is ineffective (because it can be an extremely effective method for your brand to be recognized), but because they do not have the right expectations when starting with digital marketing. I will discuss expectations against reality, making sure that business owners have a dose of reality when they talk about digital marketing to do digital marketing services. 

Photo: Fazila Antuma


1. Content Marketing
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:
  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
 2. Email Marketing
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic 
 3. Mobile Marketing
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.
4. Marketing Automation
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.
5. Search Engine Optimization
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Fact: Even if you have a smaller company, you must be online. It must be online, and digital marketing will be essential when you are online. If you are marketing something for people under 34, you can not afford to be invisible on the Internet. For that generation, the first thing they do when they're interested in your product or service is to see if they can find more information about you online. This should serve as a reminder of the power of the Internet. The time to have a business just offline is over. if run online business start digital marketing services.
Expectation: a small investment can have great results. He heard the phrase "you have to spend money to make money", but that also applies to your digital marketing strategy. Of course, digital marketing will be cheaper than advertising through traditional media, but that does not mean you can do it for free. If you think that investing a single dollar will be equivalent to thousands of dollars in returns, I recommend that you play the lottery (because that is the only place where you will find probabilities like that). This does not mean you should spend tens of thousands of dollars, but you have to be willing to invest. contect  digital marketing agency in Bangalore
Expectation of digital marketing is 'establishes and forgets'
Fact: Unless you are paying an Internet marketing company to take care of everything for you, you may have to spend a considerable amount of time on your digital marketing strategy. Even if the strategy works, you still want to take a break from your schedule and review your strategy from time to time.
Expectation - Digital marketing means more
Fact: the simple fact of having a digital marketing strategy will not be enough. First, you need a digital marketing strategy that will pay off, which is why it would be best to consult with a digital marketing professional before implementing a new strategy. Second, you have to be willing to invest in your strategy. That goes beyond financial investments, but it also means that you have to be willing to spend hours updating your social media channels if you don't know how to spend money in digital marketing contact digital marketing services in Bangalore it will help you lot
Expectation - More exposure means more business and conversation  Reality: it is true that digital marketing can increase the exposure you have with others. However, suddenly the quality of your message will not change in general nor will it change the quality of your product/service. If you want to make the most of your digital marketing strategy, you must be willing to invest in your own company. What good is advertising if you are offering a mediocre product?
Expectation: I can start and discover where I end up
Reality: While you can start with a digital marketing strategy without doing a real research in advance, how will you know if it made a difference? How will you define if a strategy is proving successful? If you want to know more about what makes a strategy excellent and viable, be sure to talk to a digital marketing professional in advance.
Expectation: it's easy to come up with creative ideas for your business
Fact:of digital marketing It can be hard to find great ideas for your digital marketing campaign. Often these results do not come overnight. You want ideas to be interesting and fresh, so many rely on a professional marketing company to help them study the market. It can be difficult to concentrate on the market (and make sure you know what keeps consumers interested) while trying to manage your business
10 reasons why you may need a digital channel strategy?
1. You're directionless
I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.
2.  You won't know your online audience or market share
Customer demand for online services may be underestimated if you haven"t researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications. There are great tools available from the main digital platforms where we can find out the level of customer demand, we recommend doing a search gap analysis using Google's Keyword planner to see how you are tapping into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.
3. Existing and start-up competitors will gain market share
If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
4. You don't have a powerful online value proposition
A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.
5. You don't know your online customers well enough
It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.
6. You're not integrated ("disintegrated")
It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.
7. Digital doesn't have enough people/budget given its importance
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
8. You're wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
9. You're not agile enough to catch up or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  - trialling new approaches to gain or keep their online audiences.
10. You're not optimizing
Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought-through strategy.
So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. There is also now a lot of experience from how other businesses have successfully integrated digital marketing into their activities as explained in the example digital plans, templates and best practices in our digital marketing strategy toolkit.

Tuesday, 19 March 2019

Top 10 Hidden Secrets of Successful Blogging 2019

I still remember that day when I had resigned from Hindustan Lever Limited which was giving me handsome package. I felt unexpectedly uncomfortable by losing huge amount per month. I had started on blog very next day of my resignation with very low quality contents due to lack of experience over blogging and online community interaction. However, with in a few months, I had got introduced a few well known marketers and bloggers and they suggested me to continue my online journey as freelancer. It is mentioned that they had suggested me to become a consultant on advertising management and web development sector due to my academic career (B.Sc. in computer science and MBA in advertising management).


I had started freelancing works and getting mixed responses from other fellow bloggers and marketers. After 3 years, some well established client suggested me to start an open source blog and he offered me a domain along with hosting where I have revealed my real identity.



It has passed 5 years after I started my teensy little blog in Google hosted Blogger and 1000+ posts are published which has got well response from readers and visitors. More interestingly the blog still runs with an anonymous name. Honestly, I didn't know how to deal with the awkwardness on community interaction with other famous blogs and bloggers but I have been influenced some great bloggers cum entrepreneurs.

Mistakenly, they revealed some hidden secrets about their successful blogging mantras. My today’s article tries to reveal fully hidden blogging secret mantras to get success with in over night. Check out my finding on hidden secret of successful blogs and bloggers.

1. User Friendly Unique Design:-

After purchasing Domain name and Hosting sever, it needs to create Blog but what type blog may be good for success? Successful blogger says that it must be unique and user friendly. But how we can create a unique design with user friend UI (User Interface)? If you are not a IT expert on designing then must hire some one to create a unique interface for proposed blog which can navigate by users. Taking free help from expert helpful blogger which another option to customize proposed blog .

2. Unique Highlighting Content Factor:-

Content is the most essential factor for any website or blog but unique and highlighted content gives viral trend to any blog with out delay. But, how to create unique highlighted content? As per my conversation with expert and successful bloggers, it has come out that must keep over smart eyes on the daily happenings and it needs to take the topics those really informative with digestible spices. 

3. Anonymous Writing Style:-

Content writing style must be unique and anonymous which can influence audience or readers most with well formatted meanings. A lot of bloggers write with full profile in their blogs but I have met a large number of bloggers, those never reveal their own identity in blog post or bio section.  Anonymous author can create more suspense and it can bring tones of visitors.

4. Avoid Cheapest Popularity Methods:

Cheapest popularity is another hot bed of traffic generation and maximum newbie bloggers accept this tactic for quick popularity such as creating fake girls profiles with spicy photos, making fake Twitter accounts, spam on poplar blogs by commenting with links, creating fake free blogs and many more. Another hot cheapest method is executing Fake Giveaway or blogging contests. But successful bloggers always avoid these tactics to get popularity.

5. Maintain posting Frequency via Guest Authors:-

Regularity updating is the main difference between website and blog. So regular update means, it needs to post new articles daily basis but expert bloggers update their blogs daily once or twice and it is better for bloggers and users too. If you have little time then asking for guest post or outsource ghost authors.

6. Real Time Unique Conversation:-

Online community formation and conversation are the two parts of a coin. So, conversation will be taken place if it has online community. There are thousands of  ways to get in touch with online community with the unique conversation, such as forum questioning and answering, social media profiles sharing, content creation for others, comment on others blogs and websites and many more.

7. Unique SEO Strategies:-

SEO (Search Engine Optimization) is another important factor for a successful blog. There are two types of seo strategies such black hat so and white hat seo. But successful bloggers always go with white hat seo strategies. Honestly, I too dislike black hat seo, so don’t give more details about it. White hat seo strategies run 2 ways – on-page and off-page seo. Normally seo activities, those are done on your server is called on-page seo and seo activities, those are performed out of your server is called off-page seo. Generally SEO factors are keyword choosing, Backlink building, article marketing, social sharing, social bookmarking, email marketing, RSS feed distribution and a few more.

8. Powerful Branding of Own Product or Service:-

Brand is the first introduction of a blog and the owner, so maximum successful bloggers give attention on self branding from their first day of blogging.

Once the brand is established then they have nothing to do more about the proposed blog. Such as Labnol, Lifehacker, Mashable, Venturebeat, Gigaom and many more. Branding gives unique strategies in the viral world.

A few personal words of the author:-


I had wanted my blog to be secret from name and I have succeeded in my target but my blog is successful which getting millions of visitors. Any one can hide own from the world but it is not good practice for long running business of blogging. Secret will be revealed one day by some one like me. 
Now that you are aware of the hard work that has to be put into blogging, please feel free to check this tutorial for the right way to start your blog: How to Start a Blog in 20 Minutes. It’s been shared over 50k times. I recommend the best host, themes, etc that are of the most reasonable prices, regardless of how much affiliate income I get from the post to get you started on the right track, unlike many other bloggers. And yes, it takes 20 minutes to start your blog, but years of hard work to build a 6-figure business from it.