Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Saturday, 23 March 2019

Reveals: Digital Marketing Hidden Secrets For Success in 2019

Many small business owners end up disappointed with digital marketing. Not because digital marketing is ineffective (because it can be an extremely effective method for your brand to be recognized), but because they do not have the right expectations when starting with digital marketing. I will discuss expectations against reality, making sure that business owners have a dose of reality when they talk about digital marketing to do digital marketing services. 

Photo: Fazila Antuma


1. Content Marketing
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:
  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
 2. Email Marketing
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic 
 3. Mobile Marketing
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.
4. Marketing Automation
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.
5. Search Engine Optimization
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Fact: Even if you have a smaller company, you must be online. It must be online, and digital marketing will be essential when you are online. If you are marketing something for people under 34, you can not afford to be invisible on the Internet. For that generation, the first thing they do when they're interested in your product or service is to see if they can find more information about you online. This should serve as a reminder of the power of the Internet. The time to have a business just offline is over. if run online business start digital marketing services.
Expectation: a small investment can have great results. He heard the phrase "you have to spend money to make money", but that also applies to your digital marketing strategy. Of course, digital marketing will be cheaper than advertising through traditional media, but that does not mean you can do it for free. If you think that investing a single dollar will be equivalent to thousands of dollars in returns, I recommend that you play the lottery (because that is the only place where you will find probabilities like that). This does not mean you should spend tens of thousands of dollars, but you have to be willing to invest. contect  digital marketing agency in Bangalore
Expectation of digital marketing is 'establishes and forgets'
Fact: Unless you are paying an Internet marketing company to take care of everything for you, you may have to spend a considerable amount of time on your digital marketing strategy. Even if the strategy works, you still want to take a break from your schedule and review your strategy from time to time.
Expectation - Digital marketing means more
Fact: the simple fact of having a digital marketing strategy will not be enough. First, you need a digital marketing strategy that will pay off, which is why it would be best to consult with a digital marketing professional before implementing a new strategy. Second, you have to be willing to invest in your strategy. That goes beyond financial investments, but it also means that you have to be willing to spend hours updating your social media channels if you don't know how to spend money in digital marketing contact digital marketing services in Bangalore it will help you lot
Expectation - More exposure means more business and conversation  Reality: it is true that digital marketing can increase the exposure you have with others. However, suddenly the quality of your message will not change in general nor will it change the quality of your product/service. If you want to make the most of your digital marketing strategy, you must be willing to invest in your own company. What good is advertising if you are offering a mediocre product?
Expectation: I can start and discover where I end up
Reality: While you can start with a digital marketing strategy without doing a real research in advance, how will you know if it made a difference? How will you define if a strategy is proving successful? If you want to know more about what makes a strategy excellent and viable, be sure to talk to a digital marketing professional in advance.
Expectation: it's easy to come up with creative ideas for your business
Fact:of digital marketing It can be hard to find great ideas for your digital marketing campaign. Often these results do not come overnight. You want ideas to be interesting and fresh, so many rely on a professional marketing company to help them study the market. It can be difficult to concentrate on the market (and make sure you know what keeps consumers interested) while trying to manage your business
10 reasons why you may need a digital channel strategy?
1. You're directionless
I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.
2.  You won't know your online audience or market share
Customer demand for online services may be underestimated if you haven"t researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications. There are great tools available from the main digital platforms where we can find out the level of customer demand, we recommend doing a search gap analysis using Google's Keyword planner to see how you are tapping into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.
3. Existing and start-up competitors will gain market share
If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
4. You don't have a powerful online value proposition
A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.
5. You don't know your online customers well enough
It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.
6. You're not integrated ("disintegrated")
It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.
7. Digital doesn't have enough people/budget given its importance
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
8. You're wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
9. You're not agile enough to catch up or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  - trialling new approaches to gain or keep their online audiences.
10. You're not optimizing
Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought-through strategy.
So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. There is also now a lot of experience from how other businesses have successfully integrated digital marketing into their activities as explained in the example digital plans, templates and best practices in our digital marketing strategy toolkit.

Tuesday, 19 March 2019

Top 10 Hidden Secrets of Successful Blogging 2019

I still remember that day when I had resigned from Hindustan Lever Limited which was giving me handsome package. I felt unexpectedly uncomfortable by losing huge amount per month. I had started on blog very next day of my resignation with very low quality contents due to lack of experience over blogging and online community interaction. However, with in a few months, I had got introduced a few well known marketers and bloggers and they suggested me to continue my online journey as freelancer. It is mentioned that they had suggested me to become a consultant on advertising management and web development sector due to my academic career (B.Sc. in computer science and MBA in advertising management).


I had started freelancing works and getting mixed responses from other fellow bloggers and marketers. After 3 years, some well established client suggested me to start an open source blog and he offered me a domain along with hosting where I have revealed my real identity.



It has passed 5 years after I started my teensy little blog in Google hosted Blogger and 1000+ posts are published which has got well response from readers and visitors. More interestingly the blog still runs with an anonymous name. Honestly, I didn't know how to deal with the awkwardness on community interaction with other famous blogs and bloggers but I have been influenced some great bloggers cum entrepreneurs.

Mistakenly, they revealed some hidden secrets about their successful blogging mantras. My today’s article tries to reveal fully hidden blogging secret mantras to get success with in over night. Check out my finding on hidden secret of successful blogs and bloggers.

1. User Friendly Unique Design:-

After purchasing Domain name and Hosting sever, it needs to create Blog but what type blog may be good for success? Successful blogger says that it must be unique and user friendly. But how we can create a unique design with user friend UI (User Interface)? If you are not a IT expert on designing then must hire some one to create a unique interface for proposed blog which can navigate by users. Taking free help from expert helpful blogger which another option to customize proposed blog .

2. Unique Highlighting Content Factor:-

Content is the most essential factor for any website or blog but unique and highlighted content gives viral trend to any blog with out delay. But, how to create unique highlighted content? As per my conversation with expert and successful bloggers, it has come out that must keep over smart eyes on the daily happenings and it needs to take the topics those really informative with digestible spices. 

3. Anonymous Writing Style:-

Content writing style must be unique and anonymous which can influence audience or readers most with well formatted meanings. A lot of bloggers write with full profile in their blogs but I have met a large number of bloggers, those never reveal their own identity in blog post or bio section.  Anonymous author can create more suspense and it can bring tones of visitors.

4. Avoid Cheapest Popularity Methods:

Cheapest popularity is another hot bed of traffic generation and maximum newbie bloggers accept this tactic for quick popularity such as creating fake girls profiles with spicy photos, making fake Twitter accounts, spam on poplar blogs by commenting with links, creating fake free blogs and many more. Another hot cheapest method is executing Fake Giveaway or blogging contests. But successful bloggers always avoid these tactics to get popularity.

5. Maintain posting Frequency via Guest Authors:-

Regularity updating is the main difference between website and blog. So regular update means, it needs to post new articles daily basis but expert bloggers update their blogs daily once or twice and it is better for bloggers and users too. If you have little time then asking for guest post or outsource ghost authors.

6. Real Time Unique Conversation:-

Online community formation and conversation are the two parts of a coin. So, conversation will be taken place if it has online community. There are thousands of  ways to get in touch with online community with the unique conversation, such as forum questioning and answering, social media profiles sharing, content creation for others, comment on others blogs and websites and many more.

7. Unique SEO Strategies:-

SEO (Search Engine Optimization) is another important factor for a successful blog. There are two types of seo strategies such black hat so and white hat seo. But successful bloggers always go with white hat seo strategies. Honestly, I too dislike black hat seo, so don’t give more details about it. White hat seo strategies run 2 ways – on-page and off-page seo. Normally seo activities, those are done on your server is called on-page seo and seo activities, those are performed out of your server is called off-page seo. Generally SEO factors are keyword choosing, Backlink building, article marketing, social sharing, social bookmarking, email marketing, RSS feed distribution and a few more.

8. Powerful Branding of Own Product or Service:-

Brand is the first introduction of a blog and the owner, so maximum successful bloggers give attention on self branding from their first day of blogging.

Once the brand is established then they have nothing to do more about the proposed blog. Such as Labnol, Lifehacker, Mashable, Venturebeat, Gigaom and many more. Branding gives unique strategies in the viral world.

A few personal words of the author:-


I had wanted my blog to be secret from name and I have succeeded in my target but my blog is successful which getting millions of visitors. Any one can hide own from the world but it is not good practice for long running business of blogging. Secret will be revealed one day by some one like me. 
Now that you are aware of the hard work that has to be put into blogging, please feel free to check this tutorial for the right way to start your blog: How to Start a Blog in 20 Minutes. It’s been shared over 50k times. I recommend the best host, themes, etc that are of the most reasonable prices, regardless of how much affiliate income I get from the post to get you started on the right track, unlike many other bloggers. And yes, it takes 20 minutes to start your blog, but years of hard work to build a 6-figure business from it.

Monday, 11 February 2019

Personalized Marketing Strategies in 2019 and Content Marketing Challenges

Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers personally on a mass scale. So to do this, many brands have turned to automation- to help speed things up and all the while, reach their consumers. However, with automation comes a compromise – the more automation, the less personal the messages will be. Automating your marketing strategy is of course, important. Systemising and streamlining all your marketing processes will definitely stop you from ripping your hair out. But being personal in your messages is not impossible. This brings me to, Personalised Marketing.


What is Personalised Marketing?
Personalised marketing is simply put – a strategy that companies implement in delivering individualised content to audiences using the help of data collection, analysis, and automation. It is going beyond generalised content. It is truly engaging and communicating with consumers individually through knowing and understanding them and their needs. You are tailoring your messages to create a content rich experience and special relationship with each consumer.
When you personalise your content to your audience, the audience will immediately feel a connection. You understand them, you empathise for them. Very quickly your brand won’t just be a brand to them. You’ll be a friend. Because when we try to be understanding and caring of their needs, your consumers will feel that, and hence the trust bond is simply and purely created.

A great example of personalised marketing is Coke’s “Share A Coke” Campaign in 2014. As you may be familiar with this, Coke gave it’s consumers the ability to customize their Coke bottles, replacing the brand name for personalised names to encourage consumers to share Coke with their family and friends. This campaign was so successful because it promoted self expression and individual storytelling, allowing their consumers to connect with each other and the brand, on a personal level.
Benefits of Personalised Marketing
There are valuable objectives that your business can benefit from personalised marketing.


The first one is improved customer experience. Personalised marketing leads to happier consumers. Do you remember the last time you shopped from Ebay.com? Have you noticed that they send frequent emails of highly relevant product and deal recommendations, that are personalised by categories you have searched for? Shopping from their website is easy and highly engaging because they are able to focus on each key stages of the customer’s buying journey – interacting specifically at each customer touch-points to ensure a seamless customer experience that is made as relevant to the customer as possible.

When consumers are presented with appealing content that is customised to their needs and interests, consumers will feel connected to you. Because when you address their concerns and show that you understand and care for their needs, consumers will be more trusting in your brand. By creating this special customer experience, this will positively influence their purchasing decisions.
Improved customer experiences lead to increased brand loyalty. How many times have you shopped from Ebay? Thanks to its highly personalised services, customers have chosen eBay as their go-to online marketplace. Why? eBay understands its consumers and is constantly informing its customers of highly relevant products and deals based on what the customers have searched before. From this, consumers become more interactive with the eBay, and over time builds trust and reliance on the brand.
From this example, when trust is created gradually, consumers become more loyal to your brand. This shows that businesses who dedicate time and resources to implement a strong personalised marketing strategy will benefit customer preference, brand loyalty and customer satisfaction.
Personalised marketing also drives revenue. With every purchase you make on eBay, the more sales and revenue produced (of course!). Customising your content to consumer’s needs creates higher conversion rates and ultimately more sales. According to Experian, “personalised promotional emails have 29% higher unique open rates and 41% higher click rates than non-personalised emails”. Companies that have shown to use personalised marketing also gain an increase of 19% in total sales.
Conclusion
With marketing automation, we must not disregard the importance of personalising our content. The consumers in today’s digital world are thirsty for personalisation and the delivery of unique digital shopping experience. The essence of personalised marketing is that you won’t be able to compromise automation for personalisation; being able to streamline your marketing systems while elevating the bond in the relationship between your brand and your consumers.
To learn how to personalise your marketing content and campaigns, stay tuned for the next upcoming blog. I will be sharing lots of tips, tricks and cool ideas on how you can spice up your brand to close the relationship gap between you and your customers.
If you would like to have your marketing strategy aligned with your business’ objectives and goals, talk to one of our Digital Marketing Strategists at contact us page.

Wednesday, 30 January 2019

Keywords Finding Methods For Success in Marketing & Blogging in 2019

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?”



Poor Keyword Research = Poor Optimization = Poor Results

Credibility is a major obstacle for blog posts. Search engines want to rank the most credible, comprehensive resource for a given keyword term. Most blog posts don’t have what it takes to be “most credible.” A blog post can gain credibility and ranking as it picks up links, either naturally or through deliberate linkbuilding efforts, but this is more commonly seen with evergreen content than with blog content. Bloggers typically aren’t linkbuilding.

Competition is another reason for the difficulty in getting organic traffic from blog posts. Google’s keyword tool, used by many bloggers, does not display all of the terms that people search for, nor does it display terms with small levels of search volume. Because of this, many bloggers in the same niche research and optimize using the same limited set of keyword terms and make it nearly impossible for newcomers to rank without a lot of SEO work. It’s hard for some to accept this idea that Google’s keyword volume tool is actually setting a post up for organic failure.
Here's an easy three-step process for targeting keywords with blog content.

Step 1: Identify Keyword Opportunities

Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post.

If you're chasing a timely topic – Use Google Trends or Google Suggest to find keyword phrases. Traditional keyword tools can also be of some use here—our Free Keyword Tool, for example (shameless plug) pulls in fresh data so you can research current events sooner.


If you're chasing recurring traffic – We've said it before, we'll say it again: The best way to find keywords that are relevant to your audience over the long term is by consulting your own analytic data. Specifically, look for keywords—and, more importantly, groups of related keywords—that are driving traffic and/or conversions, but for which you don't already have a dedicated page. For example, if people are finding your food blog with the keyword "guacamole," but you don't have a post dedicated to this happy ending for avocados, write one! A post with that keyword phrase in the title tag will not only rank higher for those searches, it will be more obviously relevant, increasing click-through.

Step 2: Narrow Down Your Topic

As a topic, "guacamole" is a bit broad. You're extremely unlikely to rank on the first page for that keyword. You'll need to pick a narrower topic that will still appeal to a good number of readers. If you use keyword grouping software, like WordStream for SEO (shameless plug), you can quickly find a variation that is both specific and relevant. Otherwise, use a keyword tool—and your best judgment—to determine a suitable phrase.

If you have a Flip camera at your disposal, you might decide that "video of how to make guacamole" is a good choice. This is much more specific, and you could make it even more specific if you chose ("video of how to make guacamole from scratch," "video of how to make the best fresh guacamole," etc.).

Narrow Down Keyword Phrase

Step 3: Write and Optimize Your Post

I always feel like choosing your topic is the hard part of blogging—once you know what you want to write about, the actual writing is easy! (I realize not everyone feels this way.)

Here are some tips to keep in mind when writing your keyword-targeted post:

As mentioned above, don't forget to use your keyword in the title tag. It's a key signal for search engines.
Even if you're doing a video post, you'll want some text on the page (in this case, the recipe). Use your keyword, and relevant variations on your keyword, in the text.
Use the keyword in appropriate meta tags, such as the meta description and the file name and alt text of your images. Also use it in the title and description of your video.
Use internal linking to your advantage. For example, if you have an index page of videos and another of dip recipes, add a link to the video from both, with optimized anchor text.
Don't forget to promote your post—on Twitter, Facebook, etc. This encourages external linking as well.
Now, that wasn't so hard, was it? In fact, targeting keywords with blog posts is rather easier than doing so with web pages, since you don't have to worry about how they fit into your site architecture. (In addition, promotion is often more natural.) And keyword research is as good a way as any to come up with topics to blog about.