Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Monday, 11 February 2019

Personalized Marketing Strategies in 2019 and Content Marketing Challenges

Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers personally on a mass scale. So to do this, many brands have turned to automation- to help speed things up and all the while, reach their consumers. However, with automation comes a compromise – the more automation, the less personal the messages will be. Automating your marketing strategy is of course, important. Systemising and streamlining all your marketing processes will definitely stop you from ripping your hair out. But being personal in your messages is not impossible. This brings me to, Personalised Marketing.


What is Personalised Marketing?
Personalised marketing is simply put – a strategy that companies implement in delivering individualised content to audiences using the help of data collection, analysis, and automation. It is going beyond generalised content. It is truly engaging and communicating with consumers individually through knowing and understanding them and their needs. You are tailoring your messages to create a content rich experience and special relationship with each consumer.
When you personalise your content to your audience, the audience will immediately feel a connection. You understand them, you empathise for them. Very quickly your brand won’t just be a brand to them. You’ll be a friend. Because when we try to be understanding and caring of their needs, your consumers will feel that, and hence the trust bond is simply and purely created.

A great example of personalised marketing is Coke’s “Share A Coke” Campaign in 2014. As you may be familiar with this, Coke gave it’s consumers the ability to customize their Coke bottles, replacing the brand name for personalised names to encourage consumers to share Coke with their family and friends. This campaign was so successful because it promoted self expression and individual storytelling, allowing their consumers to connect with each other and the brand, on a personal level.
Benefits of Personalised Marketing
There are valuable objectives that your business can benefit from personalised marketing.


The first one is improved customer experience. Personalised marketing leads to happier consumers. Do you remember the last time you shopped from Ebay.com? Have you noticed that they send frequent emails of highly relevant product and deal recommendations, that are personalised by categories you have searched for? Shopping from their website is easy and highly engaging because they are able to focus on each key stages of the customer’s buying journey – interacting specifically at each customer touch-points to ensure a seamless customer experience that is made as relevant to the customer as possible.

When consumers are presented with appealing content that is customised to their needs and interests, consumers will feel connected to you. Because when you address their concerns and show that you understand and care for their needs, consumers will be more trusting in your brand. By creating this special customer experience, this will positively influence their purchasing decisions.
Improved customer experiences lead to increased brand loyalty. How many times have you shopped from Ebay? Thanks to its highly personalised services, customers have chosen eBay as their go-to online marketplace. Why? eBay understands its consumers and is constantly informing its customers of highly relevant products and deals based on what the customers have searched before. From this, consumers become more interactive with the eBay, and over time builds trust and reliance on the brand.
From this example, when trust is created gradually, consumers become more loyal to your brand. This shows that businesses who dedicate time and resources to implement a strong personalised marketing strategy will benefit customer preference, brand loyalty and customer satisfaction.
Personalised marketing also drives revenue. With every purchase you make on eBay, the more sales and revenue produced (of course!). Customising your content to consumer’s needs creates higher conversion rates and ultimately more sales. According to Experian, “personalised promotional emails have 29% higher unique open rates and 41% higher click rates than non-personalised emails”. Companies that have shown to use personalised marketing also gain an increase of 19% in total sales.
Conclusion
With marketing automation, we must not disregard the importance of personalising our content. The consumers in today’s digital world are thirsty for personalisation and the delivery of unique digital shopping experience. The essence of personalised marketing is that you won’t be able to compromise automation for personalisation; being able to streamline your marketing systems while elevating the bond in the relationship between your brand and your consumers.
To learn how to personalise your marketing content and campaigns, stay tuned for the next upcoming blog. I will be sharing lots of tips, tricks and cool ideas on how you can spice up your brand to close the relationship gap between you and your customers.
If you would like to have your marketing strategy aligned with your business’ objectives and goals, talk to one of our Digital Marketing Strategists at contact us page.

Wednesday, 30 January 2019

Keywords Finding Methods For Success in Marketing & Blogging in 2019

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?”



Poor Keyword Research = Poor Optimization = Poor Results

Credibility is a major obstacle for blog posts. Search engines want to rank the most credible, comprehensive resource for a given keyword term. Most blog posts don’t have what it takes to be “most credible.” A blog post can gain credibility and ranking as it picks up links, either naturally or through deliberate linkbuilding efforts, but this is more commonly seen with evergreen content than with blog content. Bloggers typically aren’t linkbuilding.

Competition is another reason for the difficulty in getting organic traffic from blog posts. Google’s keyword tool, used by many bloggers, does not display all of the terms that people search for, nor does it display terms with small levels of search volume. Because of this, many bloggers in the same niche research and optimize using the same limited set of keyword terms and make it nearly impossible for newcomers to rank without a lot of SEO work. It’s hard for some to accept this idea that Google’s keyword volume tool is actually setting a post up for organic failure.
Here's an easy three-step process for targeting keywords with blog content.

Step 1: Identify Keyword Opportunities

Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post.

If you're chasing a timely topic – Use Google Trends or Google Suggest to find keyword phrases. Traditional keyword tools can also be of some use here—our Free Keyword Tool, for example (shameless plug) pulls in fresh data so you can research current events sooner.


If you're chasing recurring traffic – We've said it before, we'll say it again: The best way to find keywords that are relevant to your audience over the long term is by consulting your own analytic data. Specifically, look for keywords—and, more importantly, groups of related keywords—that are driving traffic and/or conversions, but for which you don't already have a dedicated page. For example, if people are finding your food blog with the keyword "guacamole," but you don't have a post dedicated to this happy ending for avocados, write one! A post with that keyword phrase in the title tag will not only rank higher for those searches, it will be more obviously relevant, increasing click-through.

Step 2: Narrow Down Your Topic

As a topic, "guacamole" is a bit broad. You're extremely unlikely to rank on the first page for that keyword. You'll need to pick a narrower topic that will still appeal to a good number of readers. If you use keyword grouping software, like WordStream for SEO (shameless plug), you can quickly find a variation that is both specific and relevant. Otherwise, use a keyword tool—and your best judgment—to determine a suitable phrase.

If you have a Flip camera at your disposal, you might decide that "video of how to make guacamole" is a good choice. This is much more specific, and you could make it even more specific if you chose ("video of how to make guacamole from scratch," "video of how to make the best fresh guacamole," etc.).

Narrow Down Keyword Phrase

Step 3: Write and Optimize Your Post

I always feel like choosing your topic is the hard part of blogging—once you know what you want to write about, the actual writing is easy! (I realize not everyone feels this way.)

Here are some tips to keep in mind when writing your keyword-targeted post:

As mentioned above, don't forget to use your keyword in the title tag. It's a key signal for search engines.
Even if you're doing a video post, you'll want some text on the page (in this case, the recipe). Use your keyword, and relevant variations on your keyword, in the text.
Use the keyword in appropriate meta tags, such as the meta description and the file name and alt text of your images. Also use it in the title and description of your video.
Use internal linking to your advantage. For example, if you have an index page of videos and another of dip recipes, add a link to the video from both, with optimized anchor text.
Don't forget to promote your post—on Twitter, Facebook, etc. This encourages external linking as well.
Now, that wasn't so hard, was it? In fact, targeting keywords with blog posts is rather easier than doing so with web pages, since you don't have to worry about how they fit into your site architecture. (In addition, promotion is often more natural.) And keyword research is as good a way as any to come up with topics to blog about.