Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

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Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

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Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 21 November 2017

A to Z of Social Media Marketing of 21st century Successful Entrepreneurship

Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it. Few brands do social media really well, and those who do, see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no tangible results.

For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In such a fast-paced, constantly changing industry, it’s not surprising that some social media marketers might launch feet first into day-to-day work, without a clear strategy of how they will achieve their goals. Social media marketing is a language all of its own. You wouldn’t expect to ace your advanced Spanish class without taking a beginner’s course, so you can’t be too hard on yourself for not gaining thousands of followers or meeting other business goals if you haven’t built a foundation of knowledge. We’ve created the following guide as a first step for any new social media marketers, and to help seasoned pros get back to basics.

What is social media marketing?

In the last decade, social media has grown from a maybe-use to a must-have in any marketing strategy. According to the 2015 Social Media Marketing Industry Report, 96 percent of marketers are using social media in their marketing plans. So what exactly is social media marketing? For one, it’s probably a big part of your job, if not your main job.
Hootsuite’s 2015 Social Media Glossary defines social media marketing as “The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media marketing should be well coordinated with social customer service, community management, and social selling activities to create seamless relationships with customers across their life cycle.”
Keep in mind, the most effective social media marketing programs are also integrated into multi-channel strategies.

Why is social media marketing important?

For those in higher positions, the introduction of social media to an established marketing plan can take some convincing. But social is essential to any strategy in 2016. When you think of all the contributions of social media to your personal life (the ability to connect with your friends and loved ones, greater access to information, etc.) and think of benefits from a business perspective, it’s obvious that social media marketing is important. Some of these benefits include:
  1. Getting to know your audience and market through constant, high-value social media interactions.
  2. Responding to customers and your community, saving yourself time (in comparison to having a phone or in-person conversation with numerous people with the same inquiry).
  3. Keeping up with or staying ahead of your competition (who are also on social media).
  4. Building your customer base.
  5. Increasing your sales and revenue (through building your customer base, raising your positive customer sentiment through social customer service, etc.)
  6. The ability to tell your brand’s story.
  7. Cutting marketing costs (in comparison to traditional print advertising or advertorials).

Social media statistics

To truly grasp the significance of social media marketing and how much it impacts businesses, the following statistics paint a pretty clear picture.
  • As Social Media Examiner shares, 92 percent of social media marketers said that social media was important to their businesses
  • Social Media Examiner’s report shares that 84 percent of marketers have integrated their social media strategy with their traditional marketing strategies
  • 64 percent of marketers are using social media for six hours or more a week, 41 percent are using it for 11 or more hours per week, and 19 percent for over 20 hours per week
  • 90 percent of businesses said that social media has increased the exposure of their business
  • 77 percent of businesses said that social media has increased site traffic
  • Over 50 percent of marketers say that social media has directly increased sales
  • As Entrepreneur states, 69 percent of marketers said that social media has helped them develop loyal fans
  • Forbes reports that three out of four consumers say that social media impacts their buying decisions
  • FastCompany explains that when CEO’s post to social media, 70 percent of senior professionals report that it makes the company seem like a better place to work
  • Social Media Examiner reports that 66 percent of social media marketers see lead generation take place via social with just six hours of use per week (or less)
  • As explained in FastCompany, “McKinsey researchers estimate that $1.3 trillion in value stands to be unlocked by companies who figure out how to apply social technologies in the years ahead.”

Your social media marketing plan

Once you recognize the importance of a social media marketing strategy, it’s time to devise a social media plan. A sailor wouldn’t expect to navigate the seas and arrive at their destination without a map, and a social media marketer can’t expect to achieve all of their goals without a plan. As our guide to creating a social media marketing plan explains, “social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.”
Our guide, “How To Create A Social Media Marketing Plan,” provides a detailed set of instructions for making a professional plan, but here are the key steps:
  1. Create social media objectives and goals
  2. Conduct a social media audit
  3. Create or improve your social accounts
  4. Get social media inspiration from industry leaders, competitors, and clients
  5. Create a content plan and editorial calendar
  6. Test, evaluate, and adjust your social media marketing plan

Social media goals

A quick refresher on how to create goals for your business is a good idea. While some may think of setting goals as either a waste of time or a way of adding unnecessary pressure, goals are a proven motivational tool.
We recommend using a clear framework such as the S.M.A.R.T. goal setting system, which stands for everything your goals should be—specific, measurable, attainable, relevant, and time-bound. Broad, undefinable goals are helpful to nobody, so the S.M.A.R.T. framework ensures you have as much help with achieving your goals, before you start the actual work.
As our post on creating a social media marketing plan advises, your goals “should go beyond vanity metrics like retweets or Likes, in favor of more advanced metrics like leads generated, sentiment, or website traffic referred.” For a more detailed breakdown on goal-setting and tips for achieving these objectives, our guide, “Don’t Just Create Social Media Goals—Reach Them,” can ensure your goals are actually helping your social media marketing strategy.

Social media strategy

While many, including myself, are guilty of using the phrases “social media plan” and “social media strategy” interchangeably, a social media plan includes your strategy—along with tactics, timelines, budget, actionable items, next steps, definable roles and responsibilities. All of these work together, much like social media within your overall marketing efforts, in order to successfully execute your plan.
As our post on social media templates explains, “To create a social media strategy is to bridge the gap between where you currently are in social media and where you want to be. Your strategy should answer all the basic questions required before you can begin implementing your social media plan.” The purpose of any social media strategy—and what our social media strategy template will help you with—is to:
  • Clarify your business’ social media goals
  • Audit your current social media status
  • Create or improve your social media profiles
  • Develop your content strategy
  • Use analytics to track progress and adjust your strategy as needed
To further your expertise in building a social media strategy, see our “5-step Guide to Developing Your Social Media Presence.”

Social media tools

With any job, the proper tools can make the difference between a good and great result. For social media marketing, there are a seemingly infinite number of tools that can make your job, and life, easier. Our blog post “10 Essential Social Media Tools for Social Media Managers” suggests adding the following to your toolbelt.
  1. Nexalogy: analyzes your audience’s most discussed topics.
  2. Rankspeed: helps you discover relevant topics in your network, filtered by sentiment.
  3. Hootsuite Syndicator: when using Hootsuite, this tool for RSS feeds provides filtering, monitoring, and tracking, and helps track which stories you’ve previously shared (to help avoid repeats).
  4. Bulk Scheduler: Hootsuite’s Bulk Scheduler allows you to upload spreadsheets with up to 350 messages for your social media networks.
  5. Klear (previously twtrland): helps you find the highest-ranking Twitter users based on activity, communicativity, and popularity, and makes suggestions to help you improve your own status in each of these areas.
  6. Audiense (previously SocialBro): helps you identify not only traits in your own audience network, but potential customers outside of this.
  7. YouTube Analytics: provides a detailed breakdown of your brand’s video content shared to YouTube, such as channel statistics, subscriber activity, demographics, and more.
  8. Zendesk: helps consolidate and manage customer service and help requests in one place, creating social media tickets which can be assigned to members of your support team.
  9. Hootsuite Campaigns: this tool will help guide you through the steps to the successful creation of contests, user-generated galleries, and sweepstakes.

Social media templates

As a social media marketer, it can be difficult to know where to start when trying to create plans or strategies. Social media marketing is a diverse and constantly changing industry, so we’ve created social media templates which can be easily adapted by you and your brand to make them your own. We originally shared these templates in our blog post “6 Social Media Templates to Save You Hours of Work.”This post provides more detail on each one, but knowing that you’re probably busy, the quick links are below.
  1. Social Media Strategy Template
  2. Social Media Audit Template
  3. Editorial Calendar Template PDF/Excel File/Open Document
  4. Social Media Content Calendar PDF/Excel File/Open Document
  5. Bulk Upload Template
  6. Social Profile Image Sizes

Social media marketing tips and tactics

It’s easy to get wrapped up in the nitty-gritty of social media marketing and management, but for the details to make sense your foundation must be solid. Our blog post, “7 Social Media Tactics You Should Use Today,” offers the following core tactics any social media manager can (and should) employ to heighten their success.
  1. Use hashtags as a virtual filing system, and check what kinds of hashtags your competitors use and get inspired to create your own.
  2. Ask the right questions to engage your audience.
  3. Listen to your audience to keep track of relevant conversations and customers.
  4. Offer something of value that your audience can’t find anywhere else as a means of building valuable relationships.
  5. Build relationships through Twitter chats to generate conversation around your brand and build connections with participants and the host.
  6. Be consistent with frequency, timing, brand voice, and engagement.
  7. Use engaging images, as “content with relevant images get 94 percent more views than content without.”
Complimenting those tactics, our list of “18 Must-Have Social Media Marketing Tips for Businesses” compiles 18 of our blog posts which will undoubtedly help you with your social media marketing efforts. A sample of these tips include:
  • Do a social media audit of your social media presence
  • Know when to outsource your social media management
  • Social media monitoring is your biggest missed opportunity
  • Schedule tweets so that you can save time
  • Target your audience better with the use of social media statistics
  • Increase your social media reach with social media advertising
While a blog post on social media marketing could read like The NeverEnding Story, the above guide should provide clear direction and a solid base for the inevitable daily learning every social media marketer experiences.

The Secret to Social Media Success

No matter how many social networks you set out to master, or how long you work in the social marketing field, there is one secret that will ensure you're successful: Never stop learning.
This list is massive, I know, and there's no way to consume all these resources in the next week. But if you set yourself to learning every day, every week, every month, every year, you'll eventually be the one writing the books that help others learn social marketing.
It all begins with learning.

10 Things I've Learned About Social Media:

  1. Social marketing requires listening.
  2. Conversations should be the goal of social marketing.
  3. Team #Followback is a waste of time.
  4. Social marketing isn't broadcasting, it's communicating.
  5. Never auto-post your content to your social profiles.
  6. Never copy/paste the same message into every social profile.
  7. Social marketing requires time. It's relationship-building on a massive scale.
  8. Be helpful. Period.
  9. Social support is faster than live chat, email, or phone calls. Embrace it.
  10. You don't have to be on every network. Go where your customers are.

Wednesday, 15 November 2017

Unprofessional Behaviors That Push People Away From A Businessman

While the right people will always accept us for who we are, there are some behaviors we demonstrate that make it difficult for them to do so. Although busy schedules and changing priorities are the typical reasons for strained relationships, the negative ways we act through these relationships should also be considered when explaining our growing distance with people.

From always accusing your friends of excluding you from plans to constantly complaining about life to your coworkers, toxic behaviors drain everyone around you and consume every thought inside of you. Even though we blame lost connections on various reasons, the truth is even the strongest relationships will struggle under the weight of destructive words and smothering expectations.
In spite of the guilt you may feel looking back on your past actions, remind yourself these flaws are what make you human, and your ability to accept them is what makes you exceptional. To take control of your relationships (and become aware of your potentially negative habits in them), read further for the six behaviors that are pushing people away from you.

1. Taking things too personally

Life is hard—and taking everything that happens to heart will make it even harder. This habit tends to come in the form of basing your worth on how a situation turns out. For instance, your boss giving another coworker the assignment you wanted has to mean you’re not a good worker. Or your friend asking someone else for advice has to indicate you’re not a trusted friend.
Along with being destructive to the relationship, negative thinking is detrimental to your self-esteem. The things that happen to you are not a direct reflection of you, and relying on the actions of others to decide your value is the key to unhappiness. Remember, you’re the only person in power of your thoughts and can be the only person to protect them.
  • Take a step back and consider who the person is to you.
  • Avoid jumping to conclusions.
  • Try to see the situation from the perspective of the other person.
  • If the issue needs to be confronted, prepare beforehand and approach it with a clear head.

2. Continuously being jealous

A little jealousy is good for motivation, but a lot of it is bad for everything else. While the natural feeling of jealousy can push people to become better, the constant feeling of it is the reason people become pushed away.
It’s not unusual to assume we all want individuals in our lives who support us—and it’s understandable that those you’re jealous of feel anything but your support. Whether your envy is due to your cousin’s acceptance into nursing school or your little sister’s successful love life, the trait makes the person who feels it just as uncomfortable as those who notice it.
  • Be honest with yourself and consider where your jealousy stems from.
  • Create a list of things in your life that you’re happy about.
  • Turn your jealousy into fuel to improve as a person.
  • Contact a trusted loved one to discuss your feelings.

3. Needing constant validation

Similar to taking things too personally, the issue with needing constant validation is that it once again allows someone else to define how great you are. The more you rely on people to approve of you, the harder it becomes to find your sense of self to truly be you.
Although the way we’re perceived by others matters to an extent, your entire well-being isn’t based on your reputation, and the amount of comments you have on your newest social media post doesn’t prove how loved you are. When it comes down to it, your wish to feel accepted and loved depends on how you feel about yourself—not how you think other people feel about you.
  • Make an effort to take time to grow as a person (find a new hobby, unplug from the online world, master a skill, etc.).
  • Differentiate and focus on the tasks that are important to you instead of the ones that are simply approval-seeking.
  • Recognize when you feel yourself depending on others for reassurance and take it upon yourself to filter these toxic thoughts.

4. Not accepting constructive criticism

We aren’t perfect, and that’s what makes us human. With the pain that comes from acknowledging our flaws is the strength it took to get to that point. Although there are people who have no issue with receiving advice, the weakness of others is their inability to do so.
By refusing to accept critiques, you not only hinder your potential of improving as a person, but could also unintentionally make people feel as though they have to walk on eggshells around you. Overall, the success of every type of relationship depends on communication skills, and your willingness to accept both positive and negative feedback will strengthen yours.
  • Realize that criticism comes from a good place and the person is trying to be helpful.
  • Consider the entire situation and context of the conversation before reacting defensively.
  • Be mindful of your body language while receiving the critiques.
  • Truly listen to what’s being said and deem if changes should be made.

5. Always acting like the victim

The world isn’t out to destroy you, but thinking it is could be why people seem to need space. From hiding under excuses for why you can’t apply for a job you want to listing why the wrong partners keep finding you, your problems are endless and your complaints take away your power to do anything about them.
If this scenario sounds all too familiar to you, your tendency to play the victim may be the reason why you always feel like one. While there are many aspects of our lives we can’t control, the negative and helpless attitude is what’s controlling your mentality of taking action and stopping your progress of moving forward.
  • Allow yourself to feel sad/overwhelmed, and then make plans to do something about it.
  • Stop yourself when you begin to blame others for your misfortunes.
  • Believe you can take steps to fix the situation regardless of whether what happened is out of your hands.

6. Gossiping about others

The positive people you’re hoping for in your life aren’t receiving pleasure from speaking negatively about other people, and neither should you. Sure, it’s impossible to take gossip out of every conversation, but the reason for the conversation doesn’t need to revolve around putting others down and sharing judgmental opinions in an attempt to feel better about ourselves.
Through focusing on your own goals and cheering on those who are doing the same, you’ll soon realize you don’t have time to gossip about what other people are doing because you’re too busy doing important things yourself.
  • Stay quiet or state you’re not interested in gossip.
  • Pinpoint the underlying issue of why you’re gossiping.
  • Attempt to change the subject.
  • Say something nice about the subject of gossip.

Tuesday, 14 November 2017

How To Become Successful Freelancer To Earn Six Figure Every Month

So you’re reading this because you want to become a freelancer. You’ve thought about what you want to freelance in, you’ve got a couple of useful email addresses and you’ve even bought yourself some sweatpants that will look great with your slippers. So you’re ready to dump that job and get cracking on your first assignment, right?

One of the biggest misconceptions about freelancing is that you sit at home and work comes to you. When the reality is you have to fight for it, and fight hard. Freelancing is becoming increasingly popular amongst professionals who now realise that by choosing to work for themselves they are not exchanging stability for uncertainty, but embracing the chance to be flexible and set their own terms. Being self-employed certainly comes with its own problems and benefits, but the key is to figure out your limitations and not push yourself too hard.
Below you’ll find 33 tips that will allow you to not only find work and build meaningful relationship with clients but also ensure that your own well-being is being taken care of.

Taking Care of Your Wellbeing

1. Avoid Isolating Yourself
A common problem amongst freelancers is that they tend to isolate themselves. This doesn’t always start out intentionally, but rather is the result of having to work from home without any human interaction and often leads to them being unable to leave their own house.
But, this inevitably leads to depression and a lack of motivation, so it’s important to maintain your social life. Go out to lunch, meet with clients outside your home and find excuses to make the most of your flexibility. Remember that one of the primary reasons many people become freelancers is so that they don’t get trapped in one place all day. Staying at home defeats the whole point.
2. Consider a Coworking Space
As the number of freelancers in major cities is increasing, so are coworking spaces which provide self-employed individuals with a space to conduct their business from. This solution could be ideal for you if you live in a tiny flat and/or if you are an extrovert who loves being around people.
Bear in mind that if you’re in a profession that requires specialised equipment, you may be able to find coworking spaces that will give you access to this type of equipment and save you a lot of money.
3. Make Sure You Take Time Off
Freelancers tend to work a lot, so much in fact, that most of them neglect to take time off even on weekends. But, the brain needs occasional breaks to revitalise and become more creative, so make sure that you schedule some time off every now and then. You don’t have to take two weeks off if that’s going to cost you your rent, but try to take a few days here and there just to do something different.
4. Practice Relaxation Techniques
Stress can get the best of you since having to deal with clients, finding new work and projects and keeping to your deadlines can be exhausting, and this is why you need to find ways to release stress on a daily basis. Consider dedicating an hour every day to the gym or take up yoga. Taking a break from stress can be vital for your sanity.
5. Avoid Burnout
The key to avoiding burnout is not to overwork yourself and this means that you need to set realistic deadlines. Don’t agree to take on too many projects at the same time, and don’t agree to pressing deadlines just because that’s what the client wants. Make sure you give yourself the time needed to perform at your best because that’s the only way clients are going to continue giving you work, while it’s also necessary for your health and wellbeing.
6. Anticipate Mood Swings
It has been proven that freelancers are generally much happier as they are in charge of their own work and are able to set their own rules. But, because their livelihood depends on being able to find projects, when things get rough, or when there’s a lot of work and pressing deadlines, they can quickly become depressed. It’s important to understand that being a freelancer won’t make you happy 24/7.

 Maximising Your Potential

7. Plan Your Work Week Ahead
It can be easy to become overwhelmed by the responsibilities of being your own boss and this is why you need to stay ahead of your responsibilities. Planning your week ahead of time can help you stick to deadlines, but it can also help you achieve the best quality possible for each project. Assign tasks to each day, prioritise and focus on one day at a time to avoid stress and boost performance.
8. Create a Business Plan
A business plan is essential as it can help you identify your goals, set your financial expectations and provide you with a strategy that will help you achieve those. A business plan will also force you to decide how you want to market yourself and make you more determined.
9. Don’t Quit Your Day Job at the Beginning
This can be a double-edged sword as you’ll need to invest all of your energy into getting projects and completing them within deadlines which means that combining work and freelancing might be very difficult, but by being patient you’re ensuring ease of mind since you’ll be able to have a salary while you are building your reputation.
10. Create a Reward System for Yourself
As a freelancer there will be nobody around to reward you with raises or promotions for your good work, but it’s important to find a system that will allow you to set the bar high and push yourself. Identify what makes you tick and build a reward system for yourself around that.
11. Form Your Own Group
Having allies is extremely important in the freelancing world as they can recommend you and expand your clientele. So, if for example you’re a web designer, you can band together with developers, digital marketing managers etc. to offer a complete package of services to clients. This way you’ll be able to guide your clients and help them meet their needs, while your freelancer friends will also send you their clients.

Finding Work

12. Get In Touch With Old Clients
One of the biggest problems freelancers are faced with is that there isn’t enough projects available. They generally need to work hard to find each project and there are times when finding a project is impossible. During these times, it’s a good idea to contact old clients to see if they need any services.
13. Contact Clients With a Plan
A great idea to find work when things are difficult is to come up with a plan or an idea and present it to the client. Make sure that your idea is tailored to the specific client you are presenting it to and that it can help them achieve their goals.
14. Network
As a freelancer networking is even more crucial because your ability to meet and connect with clients and other professionals can help you find new projects. Have your elevator pitch ready so that you can quickly explain what you do and make sure that people associate you with professionalism.
15. Follow Up with Connections
Good networking skills mean that you also try to build meaningful connections with each person you meet. You never know when someone you met could come in handy so try to follow up with everyone you meet. Send them a link to your website, discuss what you do and help them associate you with your trade.
16. Work on Your Own Projects
When the going gets rough and there’s no work available try to focus on working on your own projects. Maybe you’ve been meaning to update your website for example, or maybe you’d like to do an exhibition of your artwork. If you’re a writer maybe you want to take advantage of this time to write a book. Bear in mind that whatever you choose to do will help you build up your reputation and in the long-run, it will allow you to get more clients.
17. Cold Call/Email
Not everyone is comfortable picking up the phone or sending an email to a stranger and asking for a job, but you’d be surprised at how well this method works. Even if they don’t have work for you at the moment, most companies will keep your contact details and get in touch with you when they do have work available for you.
18. Don’t Limit Yourself to Your Area
As a freelancer you can take on projects far from home as well as abroad, so why not look into websites for freelancers in other cities and countries as well. Even if you don’t speak the language, they still might be able to use your skills, and you really have nothing to lose by contacting companies abroad.
19. Build Connections With Local Community
Most freelancers rely on the internet or their professional connections to help them get work, but you’d be surprised at how much your local community can help you as well. Speak to people, let them know what you do and leave a business card with them in case they should ever need your services.
20. Invest in Paid Ads
Although investing in connections you make in person is wise, it’s also important to put some effort into increasing your online visibility, and this is exactly what paid ads can help you achieve. Use Goodle Adwords and Facebook Ads to drive more traffic to your website and you’ll be start to turn out projects soon.
21. Make a List of All the Companies in Your Sector
Think of these companies as potential customers and identify strategies to woo them. Presenting something unique and tailored to them will help you get a head start, while you’ll also be able to find work much more easily after you’ve collaborated with some of these companies and gained a good reputation.
22. Join Freelance Websites
Although you shouldn’t rely on these websites, it’s worth noting that a big portion of your work will come from them. To boost your prospects make sure you join niche websites as they’ll generally have more opportunities that are specific to you.
Some of the best freelancing websites include:
  • FINDWritingjob
  • Peer Hustle
  • Flexjobs
  • seoclerks
  • Fiverr
23. Branding Yourself Build a Website
Arguably, building a website could be the key to being able to succeed as a freelancer or not. A professional-looking website will make it easier for people to trust you and understand more about your work and its quality. Make sure that your website doubles as your work portfolio so that people can also see samples of your work.
24. Set Up Accounts on Social Media Platforms
To make yourself accessible to clients, you are going to need to set up accounts across all social media platforms. It’s important for your social media presence to be strong, commanding and engaging. Make sure that you participate in various industry-related groups and that you are showcasing your expertise.
25. Build an Impressive Portfolio
Although your portfolio will most likely be a section of your website, it’s important to note that it’s perhaps the most important aspect of finding work as a freelancer. Just like you want to see pictures of a hotel and read reviews from people who’ve already stayed there, hiring a freelancer is not a decision most people make easily so help them decide by showing a well-structured and impressive portfolio.
26. Ask for Testimonials
Make sure that each time you complete a project and the client is satisfied, you ask for a testimonial. Ask each client to provide a targeted testimonial (eg. Timely, excellent quality etc.) and add them to your website. Future clients will find it much easier to trust you knowing that someone who’s worked with you is happy with the results.
27. Give You Online Visitors Gifts
The key to finding more clients online is to increase your visibility and what better way to drive more people to your website than offering free stuff. Depending on what you do it varies on what you can offer, so if for example you are an architect you can offer some floor plans. If you are a graphic designer consider adding a few templates for business cards that people can take. If there isn’t much you can offer for free then give new clients a discount.

Working With Clients

28. Prepare a Contract
Having a contract with each and every one of your clients is wise because it helps both parties better understand the expectations and terms of the collaboration. Make sure that each contract you and your clients sign is detailed (eg. How many times the client can make changes etc.) and that it includes all aspects of the collaboration, including compensation and time-frames.
29. Vet New Clients
Freelance work often means having to work for customers that are terrible. Some will try to be very micromanaging, while others will flat out refuse to pay, so rather than going in blind and hoping for the best make sure you vet new clients. Talk with other freelancers and find out more about how they treat their partners.
30. Invest in Regular Communication
No matter how much you trust your skills, it’s important to make sure that your work aligns with your client’s vision so make a point of keeping an open line of communication with them. Send them drafts and ask for details about how they want things done. This will go a long way to avoid misunderstandings in the long run and it will help you build a more meaningful relationship with the client.
31. Let Clients Go If You’re Not Happy With Them
There’s really no point in wasting your time with clients who make more trouble than they are worth. If you find that a client is impossible to work with and that they are making your life a living hell, don’t be afraid to let them go. To become a successful freelancer you’re going to need to build up your reputation and you simply can’t do that with clients that are impossible to work with.
32. Be Assertive With New Clients
It goes without saying that you should strive to create a positive impression to new clients, but at the same time you should also be assertive as a self-confident professional is much more trusted. Not only will clients be more willing to entrust you with their project, but they’ll also be more willing to give you the space you need to create.
33. Know Your Value
It’s a common theme in the freelancing world for people to ask for less than what they are worth. This is especially common amongst younger professionals who feel that the only way to make up for their lack of experience is by asking for less. Although, it’s true that you should be offering slightly reduced prices at the beginning that doesn’t mean that you shouldn’t be compensating yourself for your work. Would you work for an employer who was offering significantly less than the industry standard? No, right? So why would you turn yourself into that employer. This article will help you identify strategies to present pricing to clients successfully.
These freelancing tips can help you create a more positive experience. Keep in mind that the key to becoming a successful freelancer is respecting yourself and understanding your own limitations. Do you think you could be your own boss? Let me know in the comment section below.

Friday, 10 November 2017

Easiest Ways To Get a Job in Google Inc Instantly

Google is one of the largest IT companies in the world, Google has a lot of projects that are well-used and even used to help the lives of the world community.

Lots of people want to apply to become Google employees, but to work on Google is not easy, Google has some criteria, and usually, they are looking for an above average ability. Google employs only 4,000 people out of 2.5 million applicants each year.

It's no secret if today many people really crave work in large companies like in Google. Google is a global giant company of the world does offer many facilities and attractive services for its employees. From free food and beverages, exciting leave, as well as a host of other highly indulgent amenities and of course a fantastic salary.

But to be able to work or internship at the company founded by Larry Page and Sergey Brin is not easy. Strict selection in a series of tests and interviews that ultimately make not everyone can be selected for internship or work in #Google. So what does Google's recruitment process do? Here's the review.

Your Achievement You Wanted

For an internship or work at Google, you should look for vacancies and apply for them online. In this online recruitment itself, Google will provide a form for you to fill out with the full identity, experience, education, and achievements you've ever carved. If you really have a good accomplishment and qualified, then Google will usually contact you via email. You will be invited to undergo a series of interviews and tests.

If you are a person who is studying in IT, and hope someday want to work in Google, then maybe the following skills you can learn, do not need all, just one or two only but you understand deeply, then it is better of course. Google's HR team has released a list of skills they want to see from an engineer, let's take a look.

1. Programming

Google wants every employee they can write program code. At least one object-oriented programming language such as C ++, Java or Phython. You can learn from MIT OpenCourceWare or other online learning sites.

2. Testing

Conducting testing or testing of the created program is as important as creating the program itself. Google wants their engineers to detect bugs, create debugging tests and look for loopholes from the software they create.

3. Mathematics

Computers if in English means computer, compute if interpreted means to count, computer means calculating machine, so the computer is very closely hubugannya with mathematics. Google wants its employees to understand abstract mathematics such as logic and discrete mathematics.

4. Algorithm and Data Structure

Understanding the basics of data types like stacks, queues or bags and understanding sorting algorithms like quicksort, merge sort or heapsort is important according to google.

5. Operating System

Google wants candidates who understand the computer operating system well, because most of the work on google using a computer so of course the ability and knowledge of the operating system he really need.

6. AI (Artificial Intelligence)

Google loves to build AI products or artificial intelligence. Google office is full of robots, they have many engines that can work automatically. So if you want to work in google then there is no harm you learn about artificial intelligence / Artificial Intelligence and the ropes.

7. Cryptography

Cryptography / cryptography is certainly also needed to work on google, because google is very fond of cyber security world, they have many products online and of course they want all be in good security. So if you understand cryptography would be a potential candidate for google.

8. Parallel Programming

Maybe this term is rarely heard, even though we are in the IT environment. The concept you have to be able to do some calculations at the same time, and this is quite preferred google.

9. Create Compilers

Google understands that programs written for human understanding must be systematically translated or translated to a low-level assembly language that the machine eventually understands. Understanding how to make the compiler would be a huge added value in the eyes of google.

10. Other Programming Languages

Google will certainly like you if you are able to master more than one programming language, there are so many programming languages today, and it seems that Google uses almost entirely for different interests so it would not hurt you to learn other programming languages other than those you mastered You can learn Javascript, Ruby, HTML5 and so on.

Interview Process

When you receive the Google invitation you will undergo a series of tests and interviews. This is where you will get some unique things in it. As in the interview process. The interview stage itself is generally there are two of the first phase by phone and second interview directly.

In the first stage of the interview conducted by Google through this phone, you will get some technical questions that of course drain the brain. If you get away from this first-stage interview you will be contacted Google again via email for a second-stage interview directly. For this second stage, the interview will, of course, be more difficult because it will involve several teams from Google.

This live interview will generally take place with about 5 different teams. Unlike a telephone interview, the question on this live interview is no longer about technical stuff.

Unique Questions

In this live interview on Google, you will get unique things that are different from interviews in the company in general. These unique things will especially be found in questions asked by Google's recruitment team.

So you should be prepared with this. Some unique questions that you can meet and get in the process of interviewing on Google like how much the tariff should be for cleaning up all the windows in Seattle City? How many golf balls can fit into one school bus? How do you explain what a database is in 3 sentences, to an 8 year old child? and so forth.

These unique questions are deliberately thrown by Google to get creative and productive people while working at Google later.

Live the Orientation Period 

After the employees get away from all the tests and interviews, they will undergo an orientation period of 1.5 weeks. During the orientation period, they were taught about how Google's data center, corporate mission, and how it works at Google.

During this orientation, they will also meet the Googlers. For apprentices, they will then be involved in tasks directly related to Google products. Essentially every apprentice at Google will be given a special project that needs to be completed.

Facilities and Job Benefits at Google

As mentioned earlier that this internship or work at Google is great fun. For employees living outside the city or abroad, Google provides residences and dormitories located not far from the Googleplex. In addition, Google also provides a shuttle bus to shuttle his karyawnnya.

And one more thing is certainly the most dreamed of a high salary. The salary in Google itself has a value greater than the salary of most permanent employees in other companies. According to some sources, the average income of apprentice employees at Google is $ 5,678 per month or 68,136 dollars per year. Interested?

Hopefully, the list above can inspire you who want to study in the IT world and then continue your career by working at Google, there are many other types of work that actually needed Google, which we write above only partly, especially for IT field only. Other fields you can search google career page.

Please share it to your friends to make this knowledge more useful if you find on it.