Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Thursday, 12 October 2017

Get Free Your Business Website or Blog With Custom Domain

It is said that initially, blogging involved a personal web log, in which a person would journal about their day. From "web log" came the term "blog." Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.



Blog Versus Website

Many people are still confused over what constitutes a blog over a website. Part of the problem is that many businesses use both, integrating them into a single web presence. But there are two features of a blog that set it apart from a traditional website.
  1. Blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week.
  2. Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog makes it social.

Why Is Blogging Is So Popular?

There are several reasons why entrepreneurs have turned to blogging.
  1. Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
  1. Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
  2. A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
  1. Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products.
  2. How to Start a Blog

    The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. There are free blog options such as WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting and installing WordPress or other content management system on your host. Most webhosts offer this.
    Once your blog is up and running, you need keep it active with new content to grow your business. While your blog can complement an existing business, it's also a great way to add additional income. You can promote other companies' products and services in affiliate marketing. You can offer to advertise or feed ad networks onto your blog. If you have a service business you're promoting your blog, you can create your own information products to compliment it.
    Or, if you have your own product, you can offer a service.
    If you truly cannot afford to pay for hosting or don’t want to pay, one of the best routes to go for is Blogger with a custom domain. As far as free hosting goes, this beats other providers by a mile. Here’s why.

    What is a Custom Domain?

    This is your personal real estate on the Internet. It is a top level domain in the form of yourblog.comas opposed to yourblog.blogspot.com which is a sub-domain. A custom domain is not free. Depending on the domain extension, that is, the last part of the domain after the dot, you may spend anything from $1 to $20 a year. For more on domain names, read our free eBook, How the Internet Works. Here the method to Get Free custom domain

    Advantages of Blogger on a Custom Domain

    Most people starting their blogging journey want to keep their costs at a minimum. It is, therefore, logical to want to go with a sub-domain on Blogger or WordPress which are free. However, it is always better to make a small initial investment in a custom domain and then host your site on Blogger. There are several advantages to having your own domain name, these include:
    • Preventing someone else from owning your dream domain name
    • A professional looking web and email address
    • Personal branding
    In the end it doesn’t cost you much, so there’s not much against the idea. There are, however, many reasons you should have a personal domain.

    Get Free Hosting With Your Domain On Blogger

    The hosting is free on Blogger. You also don’t have to upgrade to a premium package to use your custom domain, as is the case with other free hosting providers. Once you have paid for your domain with your preferred registrar, you can host your site free on Blogger. Conversely, buying a domain on WordPress.com starts at starts at $18.00 per domain, per year while moving a domain name you already own costs $13.00 per domain, per year. 



    Set up your domain with your blog

    Set up a custom domain so that your original Blogger address automatically forwards to your new domain.
    1. Sign in to Blogger.
    2. Select the blog to update.
    3. In the left menu, click Settings > Basic > Publishing.
    4. Under your current domain, click Set up a 3rd party URL for your blog.
    5. Enter your URL, including the www.
    6. Click Save.
    7. An error will appear with two CNAMEs.
    8. Visit your domain registrar's website and find the DNS (Domain Name System) or the Name Server settings in the control panel.
    9. Delete existing CNAME entries.
    10. Enter the CNAMEs provided in the error message and click Save.
    11. Wait for a few hours for your settings to activate, then follow steps 1–6 above.
     
    It may take up to 24 hours for the process to complete. If you see an error after 24 hours, try the process again. Contact your domain registrar for further help.

    Note:

    Host Name/Alias: www
    This is the part of your website's address that you designated. For example, if www.mydomain.com is your address, enter www.
    Value/Destination: <YOUR DOMAIN>.ghs.googlehosted.com
    For example, if you chose www.mydomain.com as the address, enter www.mydomain.com.ghs.googlehosted.com.
    Optional: You can also enter A-records, which link your naked domain (example.com) to an actual site (www.example.com).
    Enter your domain name in the format example.com, and list the IP addresses shown below in the "A" section. You'll need to add four separate A-records which point to four different Google IPs.
    • 216.239.32.21
    • 216.239.34.21
    • 216.239.36.21
    • 216.239.38.21
    • Register a Domain Name

      The first step is to register a domain name. A search on Google for “domain registrar” comes up with hundreds of results. Check out this list of ICANN accredited registrars. The process should only you take you a few minutes.

      Create a Blog on Blogger

      Once your domain is registered, go to Blogger and create a new blog using a sub-domain of your choice, for example,. yourblog.blogspot.com. Next go to Settings > Basic.
      setting-up-blogger-for-custom-domain
      Click the option “+ Set up a third-party URL for your blog”. Enter the domain name you registered in Step 1 above in the space provided, Be sure to include the “www” part of the domain. The full domain name should be in the format http://www.yourblog.com.
      setting-up-blogger-for-custom-domain2
      After you click Save, you should get an error similar to the screen shot below.
    • Take note of the two CNAMEs listed. Each CNAME is made up of two parts: Name, Label or Host; and Destination, Target or Points to. The first CNAME is the same for all bloggers/site owners. Name represents “www” and Destination “ghs.google.com.” The second CNAME is specific to your site and your Google Account, and thus differs for each site owner.

      Update CNAMES with Your Domain Registrar

      I am using GoDaddy for this example. Log into your domain registrar’s control panel and locate the DNS settings. Where it says, Name, Label or Host type in “www” and enter ghs.google.com as the Destination, Target or Points to. Repeat the process for the second CNAME.
      godaddy-cname
      Next, locate your A Records. You need to create four different A records that point to four different Google IP addresses:
      1. 216.239.32.21
      2. 216.239.34.21
      3. 216.239.36.21
      4. 216.239.38.21
      This will ensure that visitors typing in your domain with or without the “WWW’ still land on your site. You will need to wait for 1-4 hours for these changes to take effect before proceeding.
      After this time, you should be able to add the custom domain without getting an error message. Google takes care of redirection such that once your blog on the sub-domain is requested, it redirects to your custom domain.
      blogger-custom-domain-redirect
      Finally, check out your blog using your custom domain in the browser and confirm that everything works well. If you get stuck, post a question in the comments section below.
      Do you have any experience navigating free blog hosts? Has this helped you? Share your advice and tips for deciding between the free blog hosts. Finally, like all other business ideas, your success comes from marketing and letting your target market know about your blog. Great ways to reach your market are through social media, email list, and reaching out to other bloggers, podcasters, and media outlets for publicity.

Sunday, 8 October 2017

Successful Entrepreneur John Paul Aguiar and his Blogging Experience

Driving traffic to your blog or website can be just as much a pain as driving through road traffic. The route is filled with distractions. Detours that promise results actually run you in circles. Social media networks feel like high-speed freeways when you’re drawing audiences in droves, but can resemble a traffic jam when your competitors are getting in the way of your message.


Exclusive Interview with John Paul Aguiar

Hundreds of thousands of readers trust John Paul Aguiar’s streamlined online marketing advice – and with good reason. John Paul is an entrepreneur and coach named #6 on the Forbes Top 50 Social Media Power Influencers list. He overcame a debilitating illness that knocked him out of the traditional workforce by becoming a blogging and social media expert. His super successful site, The Money Dummy Blog, is filled with social media insights that helped make him a success.
We talked about his negative and positive experiences that lead him to become a world known and respected business blogger, as well as how he attacks social media challenges every day.
Must Have Ingredients of A Successful Blogger
Purbita: Hi John, thank you for participating in this interview. For those who don’t know you, can you give us a little background on what you do and how you got involved in blogging?
John: Thank you for having me, Nico. Right now, I help bloggers, entrepreneurs, and small business owners learn how to use a blog and social media to grow their businesses. I got started over 20 years ago after getting a kidney transplant. I needed a way to make money that wasn’t a “job,” so I came online and started doing MLM and eBay selling. I had great success with both, so I decided to start a blog where I could share what I was doing and how to make money online. The blog has become more than that. It has turned into what I do now, which is helping grow blogs and businesses with marketing, social media, SEO, and so on.
Purbita: I believe that from the time you discovered the internet and when you launched your Money Dummy blog in 2010, you must have made some mistakes that taught you what to do and what not to do. What were your biggest mistakes and what did you learn from them?
John: Honestly, I still make mistakes today, and I’m okay with that. Making mistakes means I am taking action, trying new things, and constantly growing. But my biggest mistake was back when I got started on Twitter. I used it and I followed all the “expert” tips I could find. After six months, I had no success – just a lot of wasted time. It was so bad that I completely left Twitter for two years. Once I decided to come back, I decided to test my own theories, and finally started to see real success: more traffic to my blog, more influence, more attention, and more money. Using Twitter was responsible for 75% of my blog’s success in the first four years and the main platform that got me #6 on the Forbes Top Social Media Influencers list. If I had never come back to Twitter, I wouldn’t be where I am today. So the takeaway is to not blindly follow anyone’s advice, expert or not – not even my advice. What you do is take what you learn and test it for yourself. Advice should be your starting point, not your only point.
Purbita: “Social media expert,” “blogging entrepreneur,” and “marketing expert” are how people have defined you online. Is it essential nowadays to be multi-skilled to succeed as a blogger? What are some blogging tasks that you could (or should) actually outsource?
John: I don’t know about “expert,” but I know a few things that have helped me and many clients succeed. To be a successful blogger today, you need to be skilled in everything. It’s not enough to just be a great writer. You need to treat your blog like a business. You need to be an entrepreneur, you need to be a marketer, you need to build your brand, you need to build relationships. I wouldn’t outsource too much, just things like editing a blog post, SlideShare and video creation, graphic design, and so on.
Purbita: Looking at the number of followers on your social media channels, it seems that you mainly focus your efforts on Twitter (146k followers) and Google+ (40k followers). Are those the key social networks to create traffic for your blog? How can you determine the best social network for promoting your content?
John: Twitter is my #1; Google+ was a good platform, but it is dead now. I focus on Twitter, Facebook, LinkedIn, and Instagram. You have to find what platforms fit your blog or business. For example, if you have a visual business or blog like a photographer, then you should be on Twitter, Instagram, Pinterest, Snapchat, and Facebook. I would hard-focus on three platforms but have a presence on all of them. For me, Twitter should always be #1. Twitter is the only platform that I can get you on in three days and have traffic going to your blog. No other SM platform will do that without spending money.
Purbita: You’re a big advocate of leveraging social media. Any advice on how to successfully outsource social media for a business owner?
John: Social media works best if you manage it, if you control it, if you are engaged. But if you have to outsource it, then you want to have someone who knows what your goals are with SM, why you are there. You should still be active, pop in through the day and reply and make comments, be engaged. Outsource the postings and the scheduling and the content, but make sure to still be active and available. It’s your business, so you have to make your presence felt on SM to see real success.
Purbita: I’ve already asked this question to Jeff Bullas, but I’m sure that Fiverr’s community, which is mainly made of entrepreneurs and small business owners, will be very curious to know about competing with the big brands out there using content marketing and social media. Any tips?
John: The thing that big brands don’t have is personality. You as a smaller brand can be personal. You can bring your personality to your content and to your time on social media. Know your brand’s message, know the questions your brand is here to answer, and answer them as often as possible to the people that need to see it. With the world we live in today, it is very easy to appear big and compete with the big brands because of social media. If you can be personal, creative, interesting, and create awesome, helpful content, then you will pull attention from the big brands.

Purbita: Tell us about some of your favorite projects or clients.

John: My favorite project was working with Fiverr to come up with an infographic for their small businesses report. What made it my favorite project is the collaborative process that took place. The Fiverr team is very knowledgeable on design needs and deliverables – they communicate their objective very clearly and value the designer’s input as well throughout the project. Thanks to that, we delivered the final product earlier than expected with both parties very satisfied. [Attach PDF]

Purbita: What impact has Fiverr had on your life? Has it changed the way you approach your profession/career?

John: Not only has Fiverr Pro helped me with launching my own career and reputation, I’ve been able to come in contact with so many great individuals. Whether it be small business owners or the team members at Fiverr, everyone is so eager and passionate about what they do. It’s really taught me to put extra compassion and deliberation into communicating with your customers – to treat everyone you work with like a partner or teammate. The journey and process throughout a project can be just as rewarding, if not more so, than the end result.
Conclusion from Purbita Ditecha
John’s no dummy. He truly is a smart guy and his experiences pushing through adversity and blending expert advice with personal intuition make for great lessons. Despite his modesty, John is an inspiring social media pioneer and proven blogger, with a lot of great ideas that can help grow a modest social media presence into a sprawling empire. And his reminder of the importance of a strong, well-rounded entrepreneur is key. Working with experts and freelancers is important, but developing your skills and your brand voice is essential to success.
What social media do you think works best for your business? Do you have any theories or advice of your own about media a traffic that works for you? Share with us in the comments below!