Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Monday, 28 November 2016

Creative Success Factors of Facebook Live Video for E-entrepreneurs

Have you heard about Facebook Live? Are you intrigued by the idea? Are you unsure what to say and a bit scared at the thought of broadcasting live?

If you answered yes to the majority of these questions then you’re like many other business owners today. Ever since Facebook Live launched earlier this year, business owners have been keeping an eye on this latest tool and trying to figure out exactly what to do with it.

According to Social Media Today, Facebook generates 8 billion video views per day. In addition, video posts have 135% greater organic reach than photo posts. Facebook’s updated newsfeed gives preference to Live Video so it’s not surprising to see that more people are being exposed to Live Video in their newsfeeds.

For most business owners there’s no question about whether Live Video is something they should do. The real question is, “How can I use it for my business?”

18 Facebook Live Recommendations

Just a few things any business can do with Facebook Live Video include:

1. Share tips

2. Offer updates from your industry

3. Give a public service announcement

4. Go into greater detail about one of your more popular blog posts

5. Create a segment from the FAQs in your industry

6. Take just one FAQ and do an entire broadcast covering it in detail

7. Discuss current events and/or trending topics that pertain to your industry

8. Do product demos

9. Launch your book

10. Host your product/service launch

11. Give viewers an inside look at your business

12. Create a live broadcast from an event

13. Offer a new perspective on your industry

14. Interview an industry influencer

15. Ask for feedback

16. Teach a live class

17. Lead generation – share information and give a call to action

18. Show them something fun!

The best part about Facebook Live videos is that you have the opportunity to invite viewers into the conversation and really engage with them live! As them questions, learn more about them, invite them into your space and make a connection with people all across the globe that you just can’t make any other way.

What you create is completely up to you. People like the candidness that live streaming videos provide. With live video you can’t memorize the script and rehearse all your lines. You’re open, you’re authentic, you’re live!

Best Practices

  • Announce your live broadcasts. When possible, give your audience 24 hours notice before a live broadcast.
  • Check that your connection is speedy and reliable. Wi-Fi makes this easier to achieve.
  • Use a description that incorporates well-researched keywords. Make sure it’s compelling enough to draw traffic.
  • Use emojis to gauge your viewers’ response in real time. Make sure your presentation is flexible enough to adjust to audience mood.
  • Audience participation is much more engaging than a one-way conversation, so ask for feedback. 
  • You have 90 minutes of time available in a Facebook Live video. Make the most of it! The longer the video, the more opportunities you have to connect with a greater percentage of your audience. Keep the information valuable and engaging but don’t be afraid to broadcast longer than usual!

  • Start late. Always respect your viewers’ time.
  • Jump into a sales pitch. People DON’T want to be sold to right at the start! Always give value and interact with your audience first. When appropriate a sales pitch may come towards the end but NEVER at the beginning.

Setting Yourself Apart

I can’t tell you how often clients have said to me, “No one in my industry is doing video. I don’t need video because no one else is doing it either.” If none of your competitors have started producing Facebook Live videos then now is definitely the time for you to get started! Give yourself an edge over the competition by doing the very thing they won’t!

Today’s content marketing efforts need to engage, not sell. No customer chooses to spend 10 minutes watching advertising. Your video needs to give your audience benefits that they will enjoy even if they don’t make a decision to buy from you today. You can achieve this by:

  • Showing footage of what you’re doing for your customers that makes you different from other companies in your industry
  • Tapping into your influencers’ power through interviews. 92% of buyers trust customers’ recommendations over businesses’.
  • Respecting the fact that your audience has set aside time that carries an authentic opportunity cost, so your message needs to make those minutes count. 
  • Use audience participation tools like live questions and answers to amplify engagement.
  • Use hashtags to encourage viewers to share their ideas and thoughts.

Today’s business world thrives on the connection economy in that buyers respond to personal approaches honed to create a sense of intimacy. Video achieves this beautifully, which makes it the perfect way to add value to any campaign.

Are you struggling to get started with Facebook Live Video? Not sure what to say or how to make it work for your business? Reach out to me via contact page and let’s discuss your needs. The best time to get started is right now!

Wednesday, 23 November 2016

Freelancers Small Business Accounting Systems for 2018

Sifting through multiple small business accounting systems is time-consuming and quite the headache. And I should know! As an ex-accountant and small business advocate it’s my job to test out different programs and share my honest findings. The good news is that I don’t mind putting in the work so you don’t have to. I’m all about working smarter not harder and being able to earn more money in less time.
I’m coming at you with a list of the best small business accounting systems as tried and test by me, and recommended by the community of over 9,000 small business owners and freelancers here at Purbita Ditecha Web Consultancy.
Let’s get started so you can begin tracking your business finances, save money on taxes and get organized!

1. QuickBooks Self-Employed

intuit quickbooks self employed banner

For the first time on this blog I’m officially naming a QuickBooks product as my #1 choice for the best small business accounting systems. I know, crazy right?!
If you’ve been a reader of this blog for long you know that up until mid-2015 I didn’t really like QuickBooks at all.
In fact, I initially advised against using QuickBooks as a business owner. But I changed my mind when they came out with QuickBooks Self-Employed.
Since then I’ve slowly come around. It’s important to note that I’m NOT a fan of QuickBooks Online or Desktop, only the Self-Employed version.
In the summer of 2016 they announced brand new features that allowed users to manage clients, create invoices and accept payments.
As a small business owner you can also track business mileage, calculate quarterly taxes all while separating your business and personal finances.
What does all this cost? $5 per month. Yep, it’s basically a bargain compared to FreshBooks, which starts at $15+ a month.
And the best part is that if you pay for the TurboTax Bundle (which costs $12 per month) you can file your self-employed taxes for free every year. Unreal, I know!

Best QuickBooks Self-Employed features

  • Calculate and pay quarterly estimated taxes
  • Separate business and personal finances
  • Easily track business mileage
  • In-depth financial reporting
  • Send professional invoices on the go
  • Multiple online or in-person payment options
  • Great customer service
  • Securely syncs with mobile app
  • Take pictures of receipts on the go
Related: Check out my in-depth tutorial of QuickBooks Self-Employed.

What is QuickBooks Self-Employed missing?

As of this writing, QBSE does not have any time tracking or calendar integration that allows you to track different projects. This is one stand-out difference between QuickBooks Self-Employed and FreshBooks.
The good news is that you try QuickBooks Self-Employed free for 30 days! Then if you like it, it will only cost you $5 (or $12) per month. You can also cancel anytime without any hassles.
I actually cancelled my subscription for a few months and then renewed it once they added the new invoicing features.
Best for: Self-employed freelancers and business owners who need to calculate/pay quarterly taxes Cost: Free 30-day trial then costs $5 – $12 per month
QuickBooks Self-Employed | Bookkeeping and Accounting SoftwarePrice: Get 50% off for a limited time!QuickBooks Self-Employed users find an average of $4,340 in potential tax savings per year.

2. FreshBooks Cloud Accounting

Freshbooks cloud accounting banner
While FreshBooks Cloud Accounting is second on the list, it’s still a favorite here at Careful Cents, and for good reason.
Not only has it been part of my small business accounting system since 2012, it’s also a category leader for freelancers and small biz owners.
Fun fact: I took the FreshBooks training course and am a Certified Beancounter!
The software is very easy-to-use and is designed for the freelance lifestyle so it seamlessly syncs with the mobile app. This makes it very convenient for logging expenses, creating invoices and recording payments on the go.

Best FreshBooks features

  • Simple time tracking
  • Easily create estimates
  • In-depth financial reporting
  • Multiple payment processing
  • Excellent customer service
  • Amazing mobile app
  • Capability to take pictures of receipts
Related: Check out my in-depth review of FreshBooks Cloud Accounting.

What is FreshBooks missing?

Obviously the biggest thing that FreshBooks Cloud Accounting lacks is the ability to calculate and pay quarterly taxes.
This is likely because the company is based out of Toronto, Canada and doesn’t have the same rules for taxes like we do here in the U.S.
Thankfully though, you can try FreshBooks Cloud Accounting free for 30 days! If you decided to start paying for the service the price starts at $15 per month for your first 5 clients.
Then if you decide you don’t like it, you can cancel anytime. No strings attached!
Best for: Freelancers and small businesses that are client and customer focused Cost: Free 60-day trial then costs $15 – $50 per month
FreshBooks | Cloud Accounting & Billing SoftwarePrice: Try it free for 60 days!No credit card required and you can cancel anytime!

3. Xero Accounting

xero accounting banner

After hearing a ton of buzz about how awesome Xero Accounting is from members of my local Spark Denver group, I decided to try it out for myself.
Xero is actually very impressive, so if you have a knack for numbers, this small business accounting system is a great choice.
For one, Xero Accounting is best for the business owner who needs the features of a full-service accounting software but don’t have the funds to hire a CPA.
The system offers a complex chart of accounts, financial reports, bank reconciliation and payroll options.
It’s a much more comprehensive small business accounting software versus FreshBooks Cloud Accounting or QuickBooks Self-Employed.

Best Xero Accounting features

  • Comprehensive accounting program
  • Easily manage multiple business accounts
  • Customizable chart of accounts
  • Bank reconciliation
  • Complex financial reports
  • Create and send invoices
  • Send quotes
  • Payroll processing
  • Accepts multiple currencies
Related: Check out my in-depth tutorial of Xero Accounting.

What is Xero missing?

Much like QuickBooks Self-Employed, Xero Accounting does not offer any time tracking features for freelancers who work on different client projects.
It can also be a bit time-consuming to set up in the beginning as you have to categorize all of your income and expenses before Xero starts functioning properly.
Don’t take my word for it though, you can test out Xero Accounting with their 30-day free trial!
If you want to continue using the accounting system, the price starts at just $6 per month for the first 5 invoices and quotes.
Best for: Business owners who prefer DIY accounting and bookkeeping processes Cost: Free 30-day trial then costs $6 – $70 per month (get 30% off with promo code: XERO30)
Xero | Accounting Software and Online BookkeepingPrice: Try Xero free for 30 days!DIY bookkeeping online or with any device!

4. Wave Accounting

wave accounting banner

This is another one of the top small business accounting systems that I’ve heard constantly recommended by members of the Careful Cents community.
Wave Accounting is a very popular choice for several reasons.
It’s totally free and specifically designed for small businesses with 10 employees or less. It’s consistently one of the top most comprehensive freemium systems for basic accounting needs.
Wave Accounting is an all-inclusive integrated platform designed for small businesses and is used for managing accounting, payroll, invoicing, payments, bills, and other financial processes.
It’s a mix between the complexity of Xero and the functionality of FreshBooks (without having to pay a monthly fee!).
One powerful aspect of the Wave Accounting software is that it’s a pay-as-you-go service, so you only pay for what you need.
For example, the payroll processing feature costs a monthly fee of $15. And in order to accept credit card payments from clients, you’ll have to pay a processing fee of nearly 3% plus $0.30.

Best Wave Accounting features

  • Completely free, pay for features you use
  • Personal finance budgeting software
  • Etsy shop and PayPal integrations
  • Credit card processing
  • Simple invoicing features
  • Take pictures of receipts
  • Payroll processing
  • Simple mobile app

What is Wave missing?

Wave is a bit limited by the fact that it focuses on smaller businesses of less than 10 employees. However, this can be a great thing for business owners and one people shops, like freelancers.
Another downside is that since Wave’s software is free you do have to deal with in-app ads and other popups for advertisements.
Related: How to DIY your own bookkeeping with Wave Accounting.
Best for: Etsy or PayPal business owners who prefer to pay-as-you-go Cost: Completely free, you only pay for services you use (such as payroll, or credit card processing)
Wave | Free Small Business Accounting SoftwarePrice: Wave is completely free!The only free invoicing and accounting software that offers upgraded credit card processing and payroll.

5. GoDaddy Bookkeeping

godaddy online bookkeeping banner

While GoDaddy Bookkeeping is last on this list, it’s still one of my favorites. I use this along side FreshBooks due to the ability to calculate quarterly taxes and export information to my Schedule C during tax time.
I also like the fact that GoDaddy Bookkeeping has the most payment options available to my clients when invoicing for various projects. Clients can choose to pay via direct deposit, PayPal or a credit card.
The mobile app is like none other in that you can see different income sources at-a-glance and types of expense by category.
GoDaddy Bookkeeping segments them into colorful graphs and easy-to-read reports. You can track this monthly, quarterly and yearly.

Best GoDaddy Bookkeeping features

  • Calculate quarterly taxes
  • Schedule C and annual summary
  • Record sales tax
  • Create project estimates
  • Track and record business mileage
  • Colorful graphs for income and expenses
  • Integrations with Amazon, Etsy, PayPal
  • Credit card processing
  • Time tracking and calendar integration
  • Customizable invoices
  • Record pictures of receipts
  • Awesome mobile app
Related: Check out my in-depth review of GoDaddy Bookkeeping.

What is GoDaddy Bookkeeping missing?

GoDaddy Bookkeeping isn’t really missing much. But there is one small drawback; unlike the other small business accounting systems on this list, it does not offer a free trail for you to test out their service.
On the other hand, (not including Wave) GoDaddy Bookkeeping is the cheapest service coming in at just $3.99 per month.
Best for: Multiple platform integrations (Etsy, Amazon, PayPal) and payment processing options Cost: $3.99 – $11.99 per month

GoDaddy Bookkeeping | Online Accounting Software Made EasyPrice: Starting at $3.99 per monthYour business finances organized all in one place!

Which small business accounting system is best?

All five of these accounting programs offer excellent features and are very user-friendly. So how do you know which one is right for you?
Obviously this is something that only you can answer, but there are some things to consider when making a decision.
Use this quick checklist of items to help you determine what the best small business accounting software is for your biz!

Key features

This is by far the most important aspect to consider when choosing the best small business accounting system. Look at how you run your business and compare this to the list of features for each program.
If you’re big into a clean design, simple invoicing and time tracking, then FreshBooks is by far your best bet.
If you need to calculate and pay quarterly taxes, you’ll want to use QuickBooks Self-Employed or GoDaddy Bookkeeping.
Wave and Xero focus more on traditional accounting features such as bank reconciliation, chart of accounts and payroll.

Monthly cost

Here are Careful Cents, we’re always conscious about the bottom line so price is a big determining factor when choosing the right small business accounting program.
For this, Wave is the top choice since it’s free (although you do have to pay for additional features if you need them later on).
GoDaddy Bookkeeping is in the second spot at just $3.99 per month with QuickBooks Self-Employed following closely at $5 per month.
Xero is still relatively budget-friendly at just $6 per month (currently 30% off the regular price) and FreshBooks is the most expensive, costing a whopping $15 per month.


If you’re looking for ways to integrate other apps and services to your accounting system, Xero has the highest number of integrations.
It works with over 250 other apps and services, including Google Suite, PayPal, MailChimp, Zapier and lots more.
On the flip side, Wave has a limited number of integrations and therefore is the biggest loser in this category. The other accounting programs fall somewhere in between and offer a wide array of integrations with third-party apps.

Community and customer support

When it comes to customer support and a vast community of business owners, QuickBooks Self-Employed, FreshBooks and Wave are industry leaders.
I attend a lot of in-person meetups with small business owners and these three small business accounting systems are always at the top of the list of recommendations.
FreshBooks Cloud Accounting has online web help as well as a simple-to-find number for phone support.
Xero and Wave only offer web-based help but it’s better than nothing.
Both GoDaddy Bookkeeping and QuickBooks Self-Employed have an in-depth knowledge base and community forums if you want to figure out the answers yourself.


In this tech-based age it’s more important than ever to create a portable office that travels with you. And this means utilizing a mobile app that seamlessly syncs with the desktop version of your accounting software.
This is where QuickBooks Self-Employed, FreshBooks and GoDaddy Bookkeeping all shine.
Each of these mobile apps is intuitive, easy-to-navigate and offers a wide variety of financial features while on the go.
Xero and Wave lag behind a little in the category since the mobile apps can be buggy and don’t offer the same amount of features compared to three listed above.

What does Careful Cents recommend?

My top choices for all-time best accounting software for small business owners and freelancers are:
  • QuickBooks Self-Employed
  • GoDaddy Bookkeeping
These tick most of the boxes as far as features, community, integrations, mobility and price!
You may consider using (or at least testing out) two different accounting programs at once, since none of these perform everything perfectly.
As an ex-bookkeeper I find that paying for two programs allows me to get the absolute most out of the accounting and bookkeeping features for my business.
But don’t take my word for it — you can test out each one of these programs free for 30 days (with the exception of GoDaddy Bookkeeping).

Friday, 18 November 2016

How to Start an Online Freelance Business with Almost Nothing

When I was completed my B.Sc (computer science) then I wanted to become a IT administrator but after completing MCA , my mind went to become a business administrator. After that I joined North Bengal University for MBA in advertising management and got placed as regional manager in Hindustan Unilever Limited but I had left the job with in 1+ years. Working in a multinational company I had got lots of experience to become a freelancer to earn my bread & butter. Starting an online business can seem like a grand, daunting task. But it’s not as hard as you might think.

How to Start an Online Freelance Business

In this post, I’m going to show you how anyone reading this can start an online business where they can make hundreds to thousands of dollars a month or more right away. You don’t need an investor, you don’t need a team, you just need you and a few hours of your time. Everyone can do it.

Step 1: Free up 1-2 hours per day for your new freelance business

If your excuse is that you don’t have any time, make time. Instead of watching trashy reality TV shows, focus on your new online business instead.

If you spend hours a day browsing Facebook, Instagram – cut your social media addiction in half and spend that found time in your new business.

The point is, you can always find time. We all have the same amount of time, 24 hours in a day. There’s more than likely something you are doing that you could instead invest that time into an online business.

Step 2: Pick a category to freelance in

Here are a few ideas:

  • Writing articles/content
  • Graphic design
  • Coding/programming
  • Virtual assisting
  • Copywriting
  • Social media posting/marketing
  • Online marketing
  • Search engine optimization/link building
  • Entry level accounting/book-keeping
  • Data entry/spreadsheet work

…and countless others
Keep in mind that you don’t need to be an expert, yet. You will charge entry level prices for entry level work. You can start from the bottom and charge just a minimal price. Then as you get more skills you can raise the price. Just about anyone reading this can do basic tasks in all of the above.

Don’t be one of those people that says they can’t sell article writing services because they aren’t an expert. If you had an English class ever in your life you have the skills to at least charge $5 an article. Nobody is expecting gold for $5. They are expecting bronze at best. And in time you will be able to deliver gold and charge gold prices.

To get more of an idea of what kind of services you can market online easily, check out these  freelance sites:

  • Upwork.com
  • Elance.com
  • Fiverr.com
  • Freelancer.com
  • Guru.com
  • seoclerks
  • gigbucks.com

Step 3: Register on freelance sites

Registering on freelance sites above will allow you to attract clients that will pay money for these services. If you are somewhat new in that field, you can charge as little as $5 to complete a job for someone on Fiverr.

Take a look at what other freelancers are doing and how they get jobs. Post as someone looking for a freelancer to see what the responses look like. Hire a fellow freelancer to get some tips on what works for them. Freelancers are the type that tend to bond tend and help each other, so don’t be afraid to ask.

As you enhance your skills more and more you can start to raise the price. I would recommend being perfectly honest with people on what your skills are at the time. Don’t try to start charging hundreds of dollars if you have never done it before. Raise the price as you gain experience and your reviews will help you demand those prices.

Step 4: Focus on doing a good job and getting quality reviews

As you complete more jobs make sure to ask your clients to leave you a review. As you gain more reviews you can raise the price. And as you gain more quality reviews you will also attract more clients. It’s a win/win.

Make sure that you under promise and over deliver. A lot of people make the mistake of over-promising and under delivering and this results in bad reviews. Do more than what you promised, not less. This results in exceeded expectations and great reviews.

If the customer doesn’t leave a review, simply ask. Another way to both help you sales and get good reviews is to explain to the client that you are new but dedicated and you will work your tail off for cheap to get a great review. Do this several times and build up quality reviews.

Step 5: Expanding your business from freelance platforms

People often ask what the next step is after freelance platforms. Well, there are several options:

Setup your own website and sell the same services there without having to pay the freelance sites a cut. You can get started on that by getting your own web hosting and domain name so you can build a site with a free tool such as WordPress.

Expand out into a new business for yourself. Instead of taking clients, do the skill you learned for yourself in your own project.

You can scale freelancing gigs pretty high by raising the price. Instead of having 100 clients paying $5, you can have 5 clients paying $100. That way you can handle more jobs and get paid more.
Freelancing is a great way to get started with an online business. After you have an initial client base and skill base the possibilities are endless. The money is also endless. Many people have scaled freelancing into full on agencies and massive companies.

You can also do freelancing while you have a full-time job. If you have an hour or two before or after work (which everyone should be able to find) you can invest that time into your freelance business. Before you know it you may have a great extra income stream or something that you can totally replace your 9-5 with.

Wednesday, 9 November 2016

Growth in Indian Android Phone Market

While the global Android Phone market is set to see a decline this year, India, buoyed by aggressive smartphone launches and a huge consumer base, is likely to witness double-digit growth in 2016 as well as in the next two years, says a new report. Android’s dominance in the Indian smartphone industry is echoed in the global market where the operating system held over 80 percent of the Android Phonemarket as of the first quarter of 2016.

According to information technology research and advisory smarttechie, sales of Android phones in India will reach 29 percent in 2016 and will continue to exhibit double-digit growth in the next two years while the sales in China and North America will be flat.Worldwide combined shipments for devices (personal computers, tablets, ultramobiles and mobile phones) are expected to reach 2.4 billion units in 2016, a 0.6 percent increase from 2015 while the total mobile phone market is forecast to reach 1.9 billion units in 2016.

Smartphones have caught the Indian market by storm and in Q1 2016, more than 45% of all mobile phones shipped were smartphones. While that by itself is a staggering number, two out of every three smartphones shipped during this quarter have been LTE Capable devices. Keeping in pace with the demand for faster Internet connectivity, there has been the growing demand for phones with larger screens by the audience to feast their eyes on. Phablets have ruled the charts with 60% of devices being sold in this quarter sporting screens over 5 inches. We take a more in-depth look at smartphones and how they’ve been shaping up in the Indian scenario in our next segment. 
An In-Depth Look At the Major OEMs in The Indian Market

Let us start with the market leaders Samsung. The fact that every 1 out of 4 phones sold in India is a Samsung device proves how much the Korean giant has been able to imprint itself in the minds of Indians. The numbers rise even higher when it comes to smartphones with 3 out of every 10 smartphones being sold in India bearing the Samsung moniker. With their new generation of LTE-capable devices, Samsung posted a very healthy 27% YoY increase fuelled by the launch of the J series smartphones in low and mid range and the S7 and S7 Edge in the premium handset segment.

Despite tough competitions from other local brands as well as new Chinese entrants, Intex has been able to maintain it’s position as the number 3 smartphone vendor in India by volume. Part of the reason behind their success has been the fact that Lava has seen incredible success in the sub-$75 smartphone category. Their expansion efforts into Tier 2 and Tier 3 towns paid off handsomely as Intex shipments grew by a massive 45% YoY in Q1 2016. The growth for smartphones was at a much more conservative 24% annually and as such, shows signs of worry as the majority of their budget lineup doesn’t have LTE Modems.

The Chinese brands enjoyed some success in this quarter as well with more than 21% of the smartphone market share. While conspicuously missing from the list of high market share smartphone vendors, the companies Vivo and Oppo had an excellent showing in India, posting 759% and 183% YoY growth. As for Lenovo, in the face of stiff competition from the likes of Redmi Note 3 and Le Eco Le 1s, the OEMs market shares have taken a hit in the $150 price point.

Although there will not be any significant increase in mobile growth in mature markets of North America, Western Europe, Japan and mature Asia/Pacific, Gartner analysts expect to see an extension of phone lifetimes among users. While the report on smartphone market share in India provides an interesting point of view into the Indian smartphone scenario, the main battle for the budget smartphones in India is being fought online.

Tuesday, 8 November 2016

Marketing Tips: Setting Up Facebook Instant Articles Tutorial For WordPress

Oftentimes, it’s the technology that businesses adopt internally that brings about changes in company processes, communication, job responsibilities, and the overall business model. What happens though when the technology used outside of the workplace begins to dictate what happens within it?

We’re going to get to Facebook Instant articles in just a moment, but first, consider the following:
According to Pew Research, 68% of U.S. adults currently own a smartphone and 45% own a tablet.
47% of U.S. adults today only own one type of phone: a cell phone.
By 2020, Cisco estimates that 5.4 billion people worldwide will have a mobile device. This will equate to 366.8 exabytes of mobile data traffic.

The growing adoption of the mobile device—both for personal reasons as well as professional—is not a new development. It is the way in which people use these devices that has led to a change in the way businesses operate. For instance, BYOD, increasing remote workforces, mobile device policy requirements, and newly accepted modes of communication have become commonplace in business (as opposed to say ten or even five years ago).

Consider, now, the following:
Facebook currently has nearly 1.5 billion active users every month.
655 million of their users strictly access Facebook through a mobile device.
In February of this year, they launched Facebook Instant Articles to a select group of publishers to test out on their mobile device-using audience. As of April 12, Instant Articles are now available to everyone.

Haven’t heard of Facebook Instant Articles yet? If you’re producing massive amounts of content and want to find a better way to reach your audience through social, keep reading.
What Are Facebook Instant Articles?

Last summer, Parse.ly reported that Facebook had become the top referrer of traffic to news websites (in doing so, they surpassed Google). That announcement had people speculating what would come next.

Being the forward-thinking organization that they are–and keeping their users’ experience top-of-mind–it’s no surprise Facebook would develop a solution that would further enhance the reading experience for mobile device users. That is where Facebook Instant Articles come in.

Facebook Instant Articles are HTML5 document versions of news and other content that, when shared in this format, offer a more optimized viewing experience for users. The easiest way to explain how an Instant Article works is to show you:

This is what a regular article looks like when viewed on a mobile device.

This is what it looks like when you click on said article and wait for it to load in your mobile web browser.

Here is what that article looks like once it is fully loaded.

Now, as mentioned previously, there were a number of publishers granted access to Facebook Instant Articles during the test phase earlier this year. The New York Times was one such publisher.

This is how their article showed up in the mobile news feed. It looks just like the mobile web article from Bustle above, right?

Here is how it instantly showed up when the link was clicked. Note the visual differences between the web browser version of the Bustle article and this Instant Article from the New York Times.

There are a number of key differences here to note between regular articles viewed on the web via a mobile device versus Facebook Instant Articles. With Instant Articles:
Content opens directly inside the mobile app.
There is practically no wait with a load time of about 300 milliseconds (as opposed to 3.66 seconds for standard mobile web articles).
Content is optimized for viewing right within the platform for a totally immersive experience, with high-res imagery, interactive maps, auto-play videos, and embedded audio captions.

In addition, initial research from the February and March test phase found that, when compared with regular news feed articles, Instant Articles:
Resulted in 20% more clicks,
Were 70% less likely to be abandoned,
And received 30% more shares.

Facebook understands that their users want a convenient reading experience, regardless of which device they’re checking in from. They have created a way to not only deliver mobile-accessed articles as fast and as clear as the videos and images on the Facebook site, but they are also catering to an audience that wants easy, quick, and interactive access to content through social media.

And that’s not all.

Facebook Instant Articles do not require you to publish anything additional on Facebook. They have built in the added convenience of syncing up their tool with your preferred content management system (CMS). Once your feed is set up, approved, and you are ready to go, articles published on your platform get automatically pushed to Facebook as are any updates you make to existing content, so there’s no need to change your workflow or duplicate your efforts in order to take advantage of this new tool.

For the 25% of the population using WordPress, there is even better news. While publishers on other platforms have to work through setting up a system of RSS feeds or APIs in order to make Instant Articles work for them, Facebook has teamed up with Automattic—WordPress’ parent company—in order to create a free plugin that takes care of most of the work. More on that in a moment.

Who Are Facebook Instant Articles For?

Between February and April of this year, Instant Articles were being used by big news outlets like the New York Times, Buzzfeed, and National Geographic. As of April 12, however, this platform is now open to everyone, relatively speaking.

While many of you may be excited about the prospect of sharing an optimized content experience with your readers, take note that this tool may not be for everyone. Facebook has already established a minimum requirement for publishers wanting to get started. You must have at least 50 articles already set up on your CMS and ready to go before signing up.

With a growing Millennial audience and so many mobile-friendly users on Facebook, it makes sense that fast loading speeds and a highly immersive viewing experience is going over well with test audiences. If you meet the base article requirement, you publish news regularly, and you have a strong presence on Facebook now, Instant Articles is the tool you’ll need to take your marketing and promotional efforts to the next level.

Why Switch to Facebook Instant Articles?

No new technology or tools are ever going to come without an onboarding or adjustment period. No matter how easy Facebook makes it for publishers with a free WordPress plugin, there will be some work involved upfront. However, that doesn’t mean it’s not worth making the switch.

When you spend a lot of time crafting content or news, it’s not for the sake of hearing yourself talk (or seeing yourself write). It’s for your audience. You want to give them something worth reading. And, by that same token, you should want to give them the best experience when reading your content—whether it’s because of a faster load time or a better visual experience, in general.

Whether the end user experience is your end-goal or not, there are a plethora of publisher and marketing benefits as well. It may be too soon to know exactly how much you’ll gain from Instant Articles, but everyone can accept the following to be true for now:
Greater reach & engagement: According to Facebook, their algorithms have already begun to notice this difference between Instant Articles and standard mobile-viewed articles.
More content consumed: The assumption is that by giving users a better reading experience that it’ll increase loyalty and brand awareness—ultimately, leading to users wanting to view more content from publishers who offer that experience.

Increased revenue: If publishers want to sell ads within their articles, they have the opportunity to earn 100% of the ad revenue. If they decide to use the Facebook Audience Network instead (which is a way of monetizing content), publishers make 70% of the revenue cut while Facebook takes the rest.
More marketing opportunities: Instant Articles aren’t just about near-instantaneous access to news. They’re also about the new and improved way to share your stories, complete with interactive and high-resolution visuals that speak really well to mobile users.

Greater control over the user experience: The best part about Instant Articles for publishers is that they don’t have to lose creative control. Posts can be customized—from the overall look and layout of the content to the basic branding (like logo and brand colors). In addition, publishers have the ability to customize the buttons that appear within articles to give the overall piece a consistent look.
How to Get Started with Facebook Instant Articles?

Working in WordPress is going to give you a leg up on the competition whose content resides on other CMS platforms. However, there is some initial setup and an approval process you’re still going to have to wade through before you can start publishing. Here is what you need to do:
Make sure you have a Facebook page set up.

Sign up for Instant Articles and connect it to your business page.
Make sure you have a Facebook Business Manager account set up. This will allow you as a developer to assign team roles and give your team access to the tools they’ll need to manage their Instant Articles.

Download the Facebook Pages Manager App. This will assist you in testing your Instant Articles.

Download the Instant Articles for WP plugin or the PageFrog plugin and install it. A new feed will automatically be set up for your Instant Articles.Here is a video :

Connect your new RSS feed to your Instant Articles settings manager in Facebook.
Facebook will then need to review your feed and make sure everything is set up properly.
Create your custom style templates so your content can be branded specifically to your business.
Review the formatting guidelines for creating HTML5 compatible content. The plugin will do most of the work for you, though for more specialized customizations (like for maps), you’ll need to create some of your own coding.
Get acquainted with the Instant Articles library under your Facebook Publishing Tools. You can manage your content directly from there or you can make updates from WordPress and your articles will update accordingly.
If you want to include advertisements in your articles or want to set up analytics tracking, take care of this before submitting anything to Facebook.

Review the submissions checklist from Facebook and then get started with loading your first batch of 50+ articles. Facebook will need to review before accepting your feed.
Once accepted, make sure your Instant Articles are working. If you’re not on an iPhone or Android, you (and your users) will continue to be directed to the usual web browser link. However, if you do own one of those mobile devices, you should be able to start experiencing your content in all its glory right away!

Once you’re setup, keep the content flowing! Your audience is waiting for you—on Facebook and on their mobile devices—so give them the experience they deserve and help build your brand’s credibility with Facebook Instant Articles.

Have you begun using Facebook Instant Articles yet? What has your experience been like setting it up?

Thursday, 3 November 2016

How to connect Fiverr with Payoneer and Get $75 Bonus instantly

It’s hard to believe, but the holidays are here. At Fiverr we’re always looking out for ways to make them not only more enjoyable, but more productive, and we know that saving money is essential in both those cases. So we’ve partnered with a payment provider, Payoneer, to offer you a unique payment option this holiday season any user can avail $50 bonus from Fiverr and $25 bonus from Payoneer.  So, Grand total BONUS $75 which is not bad in the festival season.

Photo: Earn $50 + $25 from Fiver+Payoneer by single Free signup
It’s the holiday season and time for gifts! #Fiverr has teamed up with #Payoneer, a leading provider of low cost and flexible payment solutions, to offer you a special gift. Choose to receive your Fiverr earnings through one of Payoneer’s payment solutions and...
Earn high commissions and grow your business by promoting Payoneer’s secure, fast and low cost solution to your contacts, visitors and customers. Share your unique sign up link through blog posts, articles, banners, emails, landing pages, Facebook posts and tweets. You’ll get paid for every new customer that signs up for Payoneer through your link.
Register Here for Free: http://bit.ly/2fH5fVO

If you’re unfamiliar, Payoneer is a payment provider that offers low-cost and flexible payment solutions. When you decide how to receive your earnings from Fiverr, you have the option to select Payoneer. But why Payoneer instead of other payment solutions? If you sign up to use Payoneer as your payment method on Fiverr, you’ll receive $50 holiday bonus to spend on Fiverr.com! And the benefits don’t stop there. Take a look below for more:

Payoneer Benefits

1.Greater Flexibility: Choose to receive your funds in a way that best suits you.
2.Faster Payments: Receive your funds quickly to your chosen payment method.
3. Lower Fees: Avoid excessive transfer and conversion fees.

Your Payment Options

Bank Transfers: This option allows you to get paid in your local currency, avoid excessive transfer and conversion fees, and receive funds directly to your local bank account, in as quickly as one business day.

Prepaid MasterCard® Card: Use this card for multiple low-cost, secure ways to access your funds in minutes. You can withdraw cash from ATMs supporting MasterCard®, spend your funds in stores or online, and even transfer funds from your card to your local bank account. Plus, your funds are available on your card within minutes.

Next Steps

What are you waiting for? To get going, follow the steps below:

1. Sign in to Fiverr and click on Revenues within “Selling.”
2. Then pick either Direct Deposit or Fiverr Revenue card, and choose Payoneer.
3. Follow the registration flow and start getting paid!

Note: Indian users can not use master card due to some technical problems with RBI but they can accept payment directly to their own bank account in Indian Rupees. 

Have any questions? The folks at Payoneer are happy to help at Help center