Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Saturday, 15 August 2015

Small Business and Internet Marketing Influence via Google

Google, the world’s most successful Internet company, got so big because so many people have loved its search engine for so long. Lately, though, some folks have become really angry with Google. They’re saying that it’s mistreating the small businesses whose sites show up in its search results.

Small Business and Internet Marketing Influence via Google 

In a ZDNet blog post titled “Google’s highly profitable war against small businesses and jobs,” my friend Tom Foremski accuses Google of … well, waging a highly profitable secret war against small businesses and jobs.

‘Panda’ Bites Back
Foremski accuses the company of tweaking its search results to keep visitors on Google’s own pages rather than sending them to sites operated by small companies. Google initiatives such as research into self-driving cars, he says, are intended to divert the attention of journalists, thereby discouraging them from asking questions about these search-engine changes.

Then there’s an organization called Saving Small Business. It’s agitated about “Panda,” the code name Google gave a set of changes it made to its search algorithm earlier this year. Panda aims to emphasize high-quality sites and push down junky ones. But Saving Small Business maintains that Panda “is destroying small business and jobs” by accidentally penalizing good sites along with the bad.

The organization says that Google isn’t doing enough to explain how companies can maintain high rankings. It also carps that Panda led to layoffs in the search-engine optimization business.

Speaking of search-engine optimization, SEO export Aaron Wall argues that the search engine now favors big brands over everyone else, making it tough for little guys to compete. He’s created an infographic that states his case.

Google Goes Nuclear?
My instinct is usually to side with small companies over behemoths like Google. In this case, however, I’m conflicted.

Sure, I feel for hard-working businesses that have been negatively impacted by changes at Google. I understand why it’s an emotional issue. (Among the metaphors for Google’s search-engine changes used by company owners quoted at Saving Small Business: arson, napalm, nuclear warfare, and a blind man randomly shooting a rifle.)

There’s a crucial lesson for businesses of all sizes here, though. It’s always risky when your company is too dependent on any single organization, whether it’s one major customer or one major search engine.

Google, of course, isn’t just a major search engine: It controls around two-thirds of the search market. You can’t do business on the Web without having a strategy for getting found on Google.

But you also need a strategy for getting found without Google’s help — or at least without as much help as you’d like. A high placement in its search engine was never an entitlement, and it’s self-destructive to act like it is.

Web-Search Sanity
Anyone who’s been paying attention already knew that a company’s ranking in Google results can be fragile. In 2002, a company called SearchKing sued Google when its results tumbled. In 2006, a site called KinderStart filed a similar suit. Both cases were dismissed.

Google isn’t required to guarantee that any company, large or small, will get a great position in its results. It’s also not responsible for preserving the jobs that small businesses create. It’s just a profit-making enterprise that’s under intense, continuous scrutiny — and no matter what it does with its search engine, it’s going to make some people unhappy.

Before it rolled out the Panda update, for instance, the company was taking a drubbing in the media from pundits and rivals who said its results were too spammy. It dealt with the problem in part by demoting sites with lots of affiliate links and little original content, characteristics which are often a sign of poor quality. But especially at first, the changes it made hurt some good sites, too.

Still, I can’t imagine that even the most furious small-business owners would vote to go back to the Web as it existed before Google debuted in 1998. Back then, it was far harder for anyone to find anything on the Internet. By improving search so dramatically, Google let small companies introduce themselves to the world in a way that was utterly new.

The News Isn’t All Bad
Even some of the facts presented by Google’s critics show that it remains a boon to small businesses.

For example, Foremski’s post includes figures that show ad revenue from the ads Google places on partner sites — such as those operated by countless small businesses — growing at a slower rate than revenue from the ads on Google’s own sites. That’s a change from last year, when ads on partner sites outpaced ones on Google itself. But partner-site revenue isn’t shrinking. It’s just increasing at a less robust clip — still in double digits — than it did in 2010.

So what’s the best way to think about Google as a source of customers for your company?

I’d start by maintaining a healthy skepticism about advice provided by search-engine optimization consultants. As Google’s Panda changes proved, SEO trickery that works well one day can fizzle the next.

That doesn’t mean that you can’t take steps to increase your site’s chances of ranking high in Google in a more permanent manner. In this blog post, SEO expert Wall provides some smart tips for doing just that. (A lot of it boils down to “be useful and original.”)

If you’re not using Google’s AdWords service to put your company’s ads in front of people who search Google for keywords relevant to your business, I’d consider doing so. It’s the only way to guarantee yourself a prominent spot on Google.

You should also look beyond Google, thinking about how you’ll reach people on services such as Facebook. These days, your company’s social-network strategy is just as important its search-engine strategy.

I don’t mean to be completely contrarian here. Sitting on the first page of Google results for searches relating to your business is a wonderful thing. We all know that.

Ultimately, though, it’s a little like owning a beautiful home in an area which you know is prone to mudslides. It’s fine to enjoy it while you can, as long as you understand that it might not last forever. And if disaster does strike, being prepared is much, much more productive than being angry.

Friday, 14 August 2015

10+ top rated social media tools for entrepreneurs and marketers

There is an assortment of social media tools available for major networks like Twitter or Facebook, and, for those who are not too familiar with their functions, they may all sound the same. As a social media manager, you may find that trying to figure out a difference between a sentiment analysis and an online influence tool is taking up the time you could be spending mapping out a successful social media strategy for your business.

10+ top rated social media tools for entrepreneurs and marketers

To help you sort through all the variety and pick the tools essential for social media management of your brand, we came up with this handy list.

Here are 10+ essential social media tools for social media managers

1. Nexalogy

A successful social media strategy is built on quality content. To help you figure out what kind of social media content to plan for your followers, start with the question, “What interests my social media audience?” If your brand has thousands of followers across several Twitter accounts, gaging their areas of interest could be tricky. Nexalogy is a good social media tool to jump-start your search. This app analyzes your social media audience’s most talked-about topics. You can choose to view the results in form of a list of top 10 hashtags in your Twitter network, or a tag cloud that demonstrates connections between topics. The tool also helps you learn more about your network, including a ranking of most engaged, most retweeted and most active users.

2. Rankspeed

Rankspeed can also be used to discover relevant topics in your network. However, it uses a different method to sort the topics: it filters your brand’s social media feed by sentiment, which can be neutral, positive, or negative. You can also track all mentions of your brand on social media, and analyze the sentiment behind the posts, to see which ones resonate with the audience and how. Just remember, even negative comments deserve a response!

3. Hootsuite Syndicator

Time is of the essence for social media managers, and having a source of diverse, interesting content to engage your social media followers is crucial. Undoubtedly, there are many web resources that contain information you frequently share with your audience. Instead of growing that list of bookmarks in your browser, set up an RSS feed to get instant updates from your favorite publishers. You can streamline the process further by setting up an RSS reader to deliver content directly to your social media management client. If you’re using Hootsuite, the Hootsuite Syndicator is a robust feature that provides rich filtering, monitoring and tracking social media tools. Added bonus: The Hootsuite Syndicator helps track which stories you’ve shared in the past to avoid repeats.

4. Bulk Scheduler

As we already established, a great selection of engaging content is half of a successful social media strategy. Now that you have something to share with your audience, you have to figure out the best times to do so. In order to save yourself time and stress, it’s good to plan for the week ahead (especially on a Monday). Hootsuite’s Bulk Scheduler feature allows you to upload spreadsheets with up to 350 messages for your social media networks. If you are too busy to work on a spreadsheet, the Hootsuite’s HootBulk tool makes the process even easier—all you have to do is fill out the appropriate forms for date, time, and message.

5. twtrland

After you have found and scheduled a week’s worth of interesting social media managing, the next step is increasing the reach of your posts. The best way to do this is by figuring out your brand’s influencers, or users in your network with the highest activity, communicativity, and popularity rates. twtrland helps you find highest-ranking Twitter users in each of the three categories, and makes suggestions for improvements on your own Twitter profile. You can also search influencers by skill: for example, you can search for influencers in social media management by combining “social media management,” “SEO,” and “digital marketing” categories.

6. SocialBro

Identifying the influencers in your network is important, but what about the rest of your follower base? Where do they live? What languages do they speak? SocialBro is the perfect social media tool to help you find out more about your social media audience, and help you identify potential customers outside of your network.

Another part of your network you shouldn’t ignore is your competitors. Getting the skinny on what the competing brand is up to can take a lot of sleuthing, and SocialBro saves you time by running an analysis between your brand’s account and up to two competing accounts using the “Accounts comparison tool.”

7. YouTube Analytics

Whether your brand has a dedicated video team to create promotional videos or a Snapchat Stories campaign to tease the latest product launch, it’s important not to leave out the biggest video-sharing network from your social media strategy. The YouTube Analytics tool offers a detailed breakdown of engagement with your brand’s video content. You have the option to view analytics for individual videos, or the overall channel statistics. Channel data includes an overview of subscriber activity, a breakdown of geographic locations of the view, sharing analytics, and many more. Individual video data includes insights on discovery to determine which source brought you the most traffic, as well as keywords that led to the video.

8. Iconosquare for Instagram

Instagram has contributed to the social media success of many businesses, with many discovering original uses for the popular image-sharing app. Instagram’s native mobile app makes it easy to manage the account on the go, but if you are managing more than one account, tracking vital statistics and likes across several accounts can take up a lot of time. To help address this issue, you can use an Instagram client such as Iconosquare for Instagram. This tool helps you set up multiple feeds, as well as track followers, likes, and comments on your photos.

9. Zendesk

An essential part of your brand’s social media presence is the ability to interact with your customers in real time. Zendesk helps consolidate and manage all help requests in one place, including those coming from social media channels—the app creates “twickets” from Twitter and tickets from Facebook posts. Those tickets can then be given a title and a priority level, and then assigned to a group or an individual member of the support team.

10. Hootsuite Campaigns

Hopefully, interaction with your customers on social media doesn’t only revolve around problem-solving. Give your social media followers more reasons to follow you on social media as opposed to other channels—reward them with a contest or a social media-exclusive campaign. Don’t know where to start whenorganizing a social media campaign? As with most things, there’s an app for that:Hootsuite Campaigns, the newest Hootsuite product. This social media tool guides its users through several steps to successful creation of contests, user-generated galleries, and sweepstakes.

Saturday, 1 August 2015

Practical methods of The Art of Social Media by GuyKawasaki and Peg Fitzpatrick

Whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With over 100 practical tips, tricks, and insights, our book provides a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.

Practical methods of The Art of Social Media

It will guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game,  our book is full of tactics that have been proven to work in the real world.

If you want to get a bit more substantive than Facebook, Twitter, and Instagram, you might check out Flipboard. It’s not really a social network but it’s powered by a network of sorts, using the social signals of its 70 million users to assemble relevant news that’s customized for you. Its Election Central channel promises to provide “insightful political coverage and the best campaign moments.”

Former Twitter CEO Dick Costolo noted last year that the company could do a better job at handling abusive comments. You could say the same thing about Twitter’s — or any social network’s — ability to foster intelligent debate. The same dynamic that propels people toward name-calling and threat-making in their personal disputes can make political debate an exercise in futility and frustration.

But is there a way that social media could empower people to make more informed and smarter choices? Or is it always going to be a large-scale version of the shouting match that we’ll see on stage?

I wouldn’t want social networks to put any significant restraints on the ability of their users to say whatever they want, however asinine it might be, but it would be interesting to find some intelligent debate in these vast social webs.