Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Monday, 30 June 2014

Necessity of steps for Social Media Marketing -2014

Social Media Marketing by your own in simple steps:
It not seems believable, and you think this is one of those complicated jobs that could not be done without manpower. No, it’s wrong now you can do it by your own. Only a bit of concentration and understanding of the process are needed.
Use of the Platforms according to the need:
If you want to promote your business than it could be done by Facebook, Twitter, Google+ and LinkedIn. According to your business you can show your presence on Pinterest and Tumblr, Instagram, also, if social media presence is good and profitable for your business than you may use Reddit and other social forums for it. Your business is international then; Bebo (Europe), Facebook (Brazil), QZone (China) or Yandex (Russia) can be used.
How to use these platforms:
1. Select a unique URL or account name that is suitable for your business.
2. Fill your details in the profile so that interested one could know about your business.
3. All your social profile should have link of each other profile, for example Twitter should have link of your and the Facebook should have link of Twitter. It means your social account or URL are interconnected.
Before lunching yourself if you want to test it than make your test post invisible. You know that second day your profile going to be invisible so it does not make sense.
Take Advantage of Your Email Lists:
When you are ready to launch your profile, then send out a newsletter to your email subscribers, and there should be all links of your social media account in the footer. Announce your social profile opening to the public by making a good featured story and let them to take time in signing up and following you. Assure that initial content for them to see when they are good.

Manage your post time and Activity:

First thing if you have a cross-country user base or a global audience, you may consider automated posts for different time zones. You have to follow a posting schedule to maximize your activity with each and every site. Without scheduled activities promotion can’t be done. Twitter can handle large number of posts per day, due to their short length, they should be different as well interesting. For facebook Google+ Facebook, and LinkedIn one, sometimes two posts are enough. 
Share the User of the profiles:
Your each social media profile is a part of a network and the host is your website. They all are interconnected. You can intercommunicate through these profiles and don’t be afraid to direct your user from one marketing channel to another. You can tweet about a Google+ post on LinkedIn or you can direct your interested page using Facebook.
Engage user by Questioning:
Engaging users and socialize are your main mottos here. It could be done by any social network. Get your brand humanize. To do this, you should establish yourself as an interesting entity to talk. By asking questions and, responding your users you can do that. Use their responses to inspire a discussion. Other interesting ways are Running polls and using the feedback for Connecting with your users. Asking questions does a few things to benefit you. First, it gets users comments with their answers. It shows their engagement, and it grows your brand reputation. Second, by the comments you can get insight into your audience, which allows you to set better targets about the things they’re interested in learning or hearing. Third, it provides you topic to blog about and post about in the future.
Numbers are not that important:
In a deepen sense, social numbers are important. If you’re Twitter followers, Facebook fans and more than your competition, likely you are doing better in the social surrounding. But, that’s only true with some limitation. Because those numbers can be increased by spending some money easily, here the numbers are not important.  People behind the numbers are important. You need to remember; everything you do on social media is about the users. Higher social media numbers just shows a larger interested people. To maintain and gain this interest, you have to make your page worthy to follow and, mainly, worthy to communicate with on a regular basis. That means, put the user first when you post something. Please understand it that the social media is not an advertising platform, you’re using it as a means to build trust and gain the faith of the user. Once you get the trust of the user, they will want to click through to your site and, once there, click through to your products or service. If you have become enabled to build up sufficient trust, users will have their faith in your products and services and would like to try them.
Organize your Social Media time table:
At one side, social media marketing is all about the principal interactions between your brand and your customers or prospective customer. Here you can’t plan everything you don’t know when an irate customer will leave a negative review and when a user will ask a valuable question. It’s true you need to answer them instantly, at the other side, that doesn’t mean that you have to manage social media profiles as a full time job. It’s not easy; to solve this problem, you can set a fix time to answer the question as suits on your everyday life.
1. Follow anyone who follows you on Twitter
2. Schedule Tweets and posts on Tweets and other networks to delivers at decided times.
3. Filter your notifications so that you’re only notified of the important interactions in real time; comments you can respond to should take priority over a notification of a simple retweet, for example.
4. You should organize a calendar for posts. Sunday, Wednesday and  Friday, at 5 P.M., you can share posts blog on. You can tweet about your business, ever day or twice in a day. You will need to spend some time responding to others’ tweets and sharing posts you didn’t make. A schedule rigid is not required, but there has to be a framework you can do managed activity with a minimal amount of effort. With the good management and right uses of automation and pre-planning, social media Marketing is easy and a one-person job. By establishing a good system you can market your product or service by yourself.

Thursday, 26 June 2014

Google PR and What is minus one at page rank means?

One of the highest talking chapter for webmasters, bloggers, e-entrepreneurs and marketers is Page rank of website or Blog. 

I am trying to give a little explanation on Google's Page Rank and -1 page rank valuation. Here summery is included for our readers. 
1. What is PageRank?
PageRank is a value calculated by Google for every url. In the early days of Google it was an important factor for the ranking in the search engine, but nowadays it is only one part of the Google Ranking Algorithm. But for most people it is still a very important criterion for buying a domain. Wikipedia got a very good and more detailed explanation about PageRank.

2. Why is it starting at -1?
Normally the PageRank starts with 0 and ends with 10, but if the domain/url is still unknown to Google (in the sense of PageRank anyways), the PageRank check returns a -1. Other tools indicate this with a gray PageRank bar. After a domain is online for a while, it gets a PageRank of 0 from Google.

3. Why is the PageRank bar sometimes red?
Red PageRanks are faked PageRanks. If you redirect your domain on a high PageRank domain your domain will get the same PageRank after some time, but it is not the real deal. If you remove the redirect your domain will keep the fake PageRank till Google decides to update the visible PageRank again (PageRank Update). To find those Domains faster or even filter them out completely I added the Fake PR Check and the Fake PR Filter.

4. How does the Fake PageRank Check work?
There is a very simple way of checking for Fake PageRanks. You have to Google "info:domain.com". If the result you get does not show you the domain you requested, the PageRank is faked. If you see the right domain, the PageRank is real. If you don't get a result, the domain is not known to Google and you can't validate the PageRank this way. You can just click on the PageRank bar and you will be redirected to the Google info results to check it yourself.

5. What does a orange PageRank mean?
I got a lot of messages telling me the Fake PR Check is not working! Why is the PageRank not red for some domains? The PageRank is clearly FAKE! As the answer before stated I use the Google info result to determine if the PageRank is fake or not. As mentioned Google does not always return a result, so it is not always possible to validate the PageRank. That's why i added the orange PageRank to mark the Domains i can't be sure the PageRank is valid or fake. There is a filter for those unsure PR Domains as well.
 - The PageRank is real.
 - The PageRank is fake.
 - The automatic PageRank Check could not validate the PageRank.

6. Are there other ways to validate PageRank?
If you are unsure if the PageRank is real, you can take a look at the Backlinks. A PageRank 5 Domain with 0 Backlinks is most likely not what you want. Because the "stolen" PageRank results from a redirect of the domain, you can check for that. An other good indicator for this is the Alexa Ranking Page. Alexa got the same problem with redirects, but if you look at the Alexa Ranking Page, you see the stats for the real site.

7. Will a Pending Delete Domain or Deleted Domain get its Pagerank back??
The PageRank is calculated from the links pointing to the domain/url. So if the links to the domain will not be removed after you registered the domain and put up a website with content, you should get back the PageRank. There are no grantees for it, but my experiences are that you will get it back (or close to it in some cases) if you put up a website and give it some time. 

Google does not update the visible PageRank that often anymore, so it can take several month between PageRank Updates. I encourage everyone to try it out and make your own experiences with it!

If you want to know more about Google's page rank then must visit Google Product forum 

Tuesday, 10 June 2014

12 Terrific Google+ profile and Techie users of social media

Every social media service has the option to set up a profile but Google+ gives you the best real estate around. Google+ provides a profile page so that you can explain who you are and introduce yourself but also provides a big opportunity with the cover photo. Your profile is crucial because people use it to decide whether to pay attention to you. Visual appeal combined with a smart optimization are the perfect combination to creating your own terrific Google+ profile. [ Input source: Guy Kawasaki]
Top Tips for a Terrific Google+ Profile

1. Optimize for five seconds

People do not study profiles to make a fair and informed decision. They spend a few seconds and make a snap decision—think HotorNot not eHarmony if this was online dating. The important ramification is that your profile must convince people that you are likeable, trustworthy, and competent—or at least not cause them to ignore you in approximately five seconds.

2. Focus on your face

A good avatar shows your face and not much more than your face. You don’t want to show your entire body nor your family, friends, dog, and the car.
Think round. Google+ uses a circular format. Keep this in mind when you take the your pictures. Get up close and personal or crop closely to fill the space.

3. Go asymmetrical

Symmetry makes a picture less interesting so don’t stick your face exactly in the middle. Look around, and you’ll see that professional photographers seldom place a face in the middle of a photo.

4. Face the light

The source of light should come from in front of you. If the light comes from behind you, your face will probably be under-exposed unless you force a fill-flash.

5. Think big

When people scan posts and comments, they see your picture in postage-stamp sizes. However, it should display a big, crisp photo if they click on it. For this reason, upload a picture that is at least 640 pixels wide.
The two areas that you have to make a lasting visual impact are your avatar and your cover photo. Use these spaces wisely to tell the visual story of who you are and give people a reason to follow you. Or not.
Showcasing one of your hobbies or passions allows people a glimpse into who you are and what circles they could add you in.

6. Stick with one picture

If companies used different logos in different places, mass confusion would reign. Your picture is your social-media logo, so use the same one everywhere. This helps people recognize you around the web.

7. Pick a neutral screen name

Make it easy for people to find you and remember your screen name. It’s easiest to remember and type the most logical guess. In my case, that’s “Guy Kawasaki” not “G. Kawasaki,” “GT Kawasaki,” or “G. T. Kawasaki.” For example, @GuyKawasaki on Twitter is +GuyKawasaki on Google+.

8. Craft a mantra

Google+ allows you to add a tagline to your profile which appears on your Google+ hover card. Make this mantra-like: three to four words that explain your essence in a serious way. For example, my mantra is “I empower people.”

9. Tell your story

In addition to an avatar, Google+ permits a second, larger photo that’s called an cover photo. Its purpose is to tell your story and communicate information about what’s important to you. This is where you show a photo of your dog, car, family, or any picture that communicates your passion in life. Canva has created a set of designs that you can customize and remix to create a more personal cover photo. There’s no excuse for looking like a clown with with the default circus banner. 

10. Get a vanity URL

You can get a vanity URL for your Google+ account. It means that people will see a link like https://plus.google.com/+GuyKawasaki/posts instead of https://plus.google.com/+112374836634096795698/posts.

11. Be complete

People will make a snap decision based on your avatar, tagline, and cover photo to follow you, learn more about you, or ignore you. If they decide to follow or learn more, then they may read the rest of our profile. Therefore, you should provide a complete amount of information to facilitate the decision.

12. Go anonymous

My final recommendation is to view your profile with an “incognito window.” This is a browser window that makes you anonymous. In Chrome, for example, you launch “New Incognito Window” from the File menu. Viewing your profile this way ensures that you see it as other people do. This is a good practice for viewing all your social-media efforts, not only your profile.
Take these tips and use our designs as a starting off point to create a visually appealing, interesting Google+ presence for yourself. We can’t wait to see what you create!

Monday, 9 June 2014

75+ Changing environments of modern lives with Social media websites

It is 2014. It has been for a while. Pardon me for stating the obvious, but I have a thing for “no shit, sherlock moments.” They make for great lines. And me and my articles? We are all about the lines. Cheese, lots of it, is my bread and butter.

75+ Changing environments of modern lives with Social media websites 

I did have a point, always do. The reason I am reminding you of a calendar, is that not a very long time ago, the world underwent a revolution. Someone perhaps more fond of cheesy lines than I am wrote “Virodh se hi Vidroh hota hai” To translate for my national language challenged friends, “rebellion brings revolution”. The world was in agony. So someone gifted it a present to top all presents – porn, just a click away! And thus was born, *drumrolls please*, the internet!

Okay fine, that isn’t entirely true. But I am sure it was one of the reasons why they invented the internet. How could it not be? Free porn? asked the inventors. Hell yes! said the world. And so Sunny Leone lived happily ever after.

Moving on, a few years of dial up connection later, something equally addictive was born. It is called social networking – promising lots of socialisation and barely any networking. A young man in an Ivy League school with pretty young things around was very generous. So he gave the world ‘Facebook’ the holy grail of stalkers, exes with grudges, nosy neighbours and vainglorious narcissists. Not to be outdone, someone else decided chirping is the new sexy, and 140 characters later, we tweet to impress, not to express.

And it never stopped.
Here are 85 Ways in which social networking has changed our lives!

1. Social media, making stalking easy since early 2000s. You are welcome.

2. Social networking is to us what WikiLeaks is to the USA. The only difference is we do it willingly. Atleast we think we do.
3. Verbal vomit? It’s the elixir of social media. Keep ’em coming folks!
4. People wish us on our birthday. We wish them on theirs. And it is free.
5. Big brother is watching? Tag him someone!
6. Privacy? RIP.
7. We have seen more selfies than Kim Kardashian has posted them.
8. Selfies have taught us our self worth. Nothing like a ‘You look adorbs’ to feel adorable!
9. Selfies – not a psychological disorder or anything. What do those scientists know?

10. Exploiting your best asset for a few hundred likes? You, ruthless you!
11. Looking at beaches from the window between your feet? Makes our day!
12. Body parts you wish were bigger or smaller? Not the gym, you need a camera. And twisting your body in ways the human body wasn’t meant to. Suck in that tummy peeps, more attractive parts will stick out.
13. The belfie is a personal favourite.
14. Friends shouldn’t let friends take bathroom selfies. Unless they are X-rated.
15. Met a celebrity? Selfie to banti hai. Not.
16. Posting a gym selfie? Make sure a firmer specimen of muscle isn’t lurking around in the background.
17. Pouting and duckfaces are what nightmares are made of. Abort! Abort!

18. Criminals take time out of their busy schedule of doing illegal things to take photos of themselves doing illegal things. The police is watching. Scrap that selfie.
19. Fishing for compliments has never been easier.
20. Or bragging.
21. And sexting.
22. And trolling.
23. A cute kid does wonders for your picture. Take the selfie when the baby isn’t looking like your arms are the last place it wants to be seen in, though.
24. Swear. Makes you look like a badass. You wish.
25. If you don’t wanna talk about it, a cryptic status about the burden of the world on your pretty frail shoulders is perhaps not the best of ideas.
26. Privacy settings are your messiah. Use them well. Save. That. Job.
27. It will also prevent your extended family from hating you and dancing all over your personal business. Win-win.
28. Accidentally looking at a friend’s friend in the friend’s picture. Hello love at first sight!
29. A happy drunk or a sad one? Social media will tell. Drunken posts are the mirror into your soul. Really.
30. Have problems? A status is all you need to get some free advice. Shrinks, your days are numbered.

31. The password for your wifi, you guard it with your life. *You shall not pass!*
32. A haircut deserves its own post. So does a pimple. And a broken nail. And PMS. And irregular bowel movement. And chocolate. You get the gist.
33. Get on the bandwagon, everybody wants to see a picture of you peeping from behind a DSLR. Very sexy. And holding a guitar like you were born with it. And from the rearview mirror. And of your shoes. And the human chain. And on the staircase. Keep going.
34. Nothing like the safety of a laptop screen to grow a pair.
35. Anonymity, not truth sets you free.
36. You can now bully, fight and enforce your opinion on unsuspecting innocents like there is no tomorrow. Live and let live, what in the world is that?

37. Social networking is sexist. Boys your pictures deserve some likes too! Where is the dharna?
38. Post that funny video. Popularity is just a share away.
39. Hugs and kisses in a post give you that extra edge. Give the bitch a ‘muahh’, ladies. You can scratch her eyes out when you meet her in person.
40. Plastic surgery has been obliterated. Well, almost. Hail photoshop.
41. We wake up to pictures of people we have never met.
42. Also to pictures of people we never want to meet again.
43. Forever alone is now acceptable. It’s the meme I tell you. Way too cute to be alone though.

44. Yes we know you love your special someone to the moon and back. But the sugary nickname filled PDA gives us diabetes. Cuddlyboo? We just vomited in our mouth.
45. We don’t bat an eyelid at creepy inbox messages asking us for sexual favours. Things the internet gets us used to!
46. No one, in the history of universe has begged as much as people do for candy crush and farmville. Someone get them a life, no pun intended.
47. Boys now want to talk about emotions. Feeling meh. Only reasonable explanation – the aliens have invaded the planet and must be munching on brain cells. Yummy. Seen any green beings walking around lately?
48. Watermarked pictures now(t) a photographer make. Amateurs, I tell you.
49. Hate to break this, but sharing the colour of your bra will not cure breast cancer. Really wish it did though. Got some wacky colours in my closet.
50. Unless you have Ranbir Kapoor’s genes, cheating is now an impossible task. Your girlfriend need only drag you to the suspect chick’s house. If your phones catches the wifi, don’t let her catch you.
51. Attention seekers have found their nirvana. It’s social media.
52. Are you lost? Google maps will help more than a facebook status. Just saying.
53. People who put up ‘share this if you love your mother’ posts, the world would have been a happier place if your mother didn’t love your father, if you know what I mean.
54. People who make fake profiles, propose on confession pages, abuse the capslock key, don’t like the full stop key, have made enemies out of punctuations and t@lk l!ke th!$- Janta maaf nahi karegi!
55. Food is captured by the lens of your camera before it makes it to Instagram. Sorrynotsorry tummy.
56. A battle between copyrights and social media? Guess who won. Plagiarism, you are doing it right.
57. So much stupid clogs your bandwidth you wonder how many IQ points you are left with after every session.
58. Hashtags. People use it more than they use tissue papers.

59. You never get over a breakup. The ex shall always pop up on your newsfeed.
60. Doing things he/she never did with you.
61. Or doing someone else.
62. There there, Karma likes social media as much as you do. What to do?
63. You can always hope your ex’s new squeeze is uglier than you.
64. Unless they block you.
65. In that case you’ll have to resort to borrowing a friend’s account so you can curse, and drool and moon over what could have been. Hindsight, the ever knowing, omnipresent bitch!
66. Pictures you upload and pictures you are tagged in will make you look like two different people. Miracles do happen.
67. Foot in the mouth disease is now an epidemic.
68. A deep, philosophical quote you don’t understand but post as a status to appease your craving to sound intellectual? Someone with perverted tendencies is having the last laugh. Obscene is what obscene does.
69. Stupidity will never be erasable now. In the dark corners of the internet, a picture or video showing exactly how stupid you are shall lay dormant till it comes back to bite you in the ass at a very opportune moment. Be very afraid.
70. You either become a grammar nazi, or you make a grammar nazi pull out their hair in frustration. Know your (you’re) shit.

71. You wonder how you ever became friends with a certain someone.
72. Or they wonder the same about you.
73. Ever find yourself added into groups that can embarrass Rakhi Sawant? We have too.
74. Poking is not sexy. Does it even imply what you think it implies? Nu-uh.

75. You make a startling discovery. Brains and beauty can be mutually exclusive.
76. Egos inflate and deflate with alarming frequency. All you need is one right post.
77. Bitstrips – Someone tell them that crap ain’t funny.
78. You know everybody’s political opinion.
79. And their potty timings.
80. Embarrassing pictures have a way of cropping up all over your screen.
81. Especially when someone you are trying to impress is watching over your shoulder.
82. Going somewhere? Yes the world is dying to know which airline you are flying.
83. Nosy neighbours and gossip mongers have found a Diagon Alley into your world. It’s your Facebook account.
84. Found someone from your good old days in the forgotten streets of Orkut? Yes, years aren’t kind to everybody. They are probably thinking the same thing about you.
85. Twitter has done it. Inflating the already ginormous egos of celebrities around the world? No problem! A few million followers? Aw, thats cute. Now let’s promote the lipstick brand.

Celebs be like, let me talk about the weather. Talking about the important stuff is not important.
Fans be like, wow that is the most insightful thing that has ever come out of someone’s mouth. Weather is fascinating.