Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 14 December 2010

Easiest way to create xml sitemap for blogger hosted blog and submit Google webmaster tools

To be successful in your blogging career you must have to generate decent organic traffic to your blog. By the term “organic traffic” I mean the traffic which comes to your blog through search engines like Google. If you are a new blogger then you should be aware with the Google Webmaster Tools. This is a great tool which is provided by Google itself. It is useful for bloggers and webmasters to get their blog or website index by the Google and it also help to improve our blog’s crawling rate.

Easiest way to create xml sitemap for blogger hosted blog and submit Google webmaster tools

You just need to verify your blog ownership in Google Webmaster Tools and then submit a simple sitemap. It is very important to submit blogger sitemap to Google in terms of SEO which tells Google about your blog and its content. Whenever you update your blog with new posts, your sitemap helps to index them easily in search engines. This is what we are gonna discuss in this post. Let see how to add blogger sitemap to Google Webmaster Tools.
Submit Blogger Sitemap To Google Webmaster Tools

Below are some easy steps you have to go through in terms to submit your blogspot blog sitemap.
1. Sign in to Google Webmaster Tools.
2. Click on the blog title for which you want to add sitemap.
3. Click on Sitemaps button as shown below.

At the top right corner of the page, press Add/Test sitemap button.

Once you click the button, a small box will appear as shown in the screenshot below.

Add the below code in the text field.


This is the sitemap code for your blogger blog which you need to add.
1. Press “Submit Sitemap” button.
2. Refresh the page.

Congratulation! You have finished the process of submitting your blog sitemap.

Note: The above sitemap will work for 500 posts only. If you have more than 500 posts published in your blog, then you have to add one more sitemap. Whole procedure will be same but at this time you have to add this code.






The sitemap which we submit to Google Webmaster Tools is a XML sitemap which is used by search engines to find our content easily. There is HTML sitemap too which is for our blog readers. We should add sitemap page to our blog so that our readers can easily view all of our blog posts at the single location. It’ll be easy for them to read post which they want to. 

Wednesday, 1 December 2010

My beloved Alipurduar College is flashed back on time machine

In the pre-independence period the Sub-Himalayan Dooars region was mainly an area of Tea-gardens and Forest inhabited by people mainly belonging to Scheduled Tribes and Scheduled castes. The partition of the country in 1947 led to the migration of a huge number of displaced people to the Dooars areas. In 1956 under the Refugee Rehabilitation and Development Programme of the Union Government, a local committee led by Late N.K. Mukherjee moved the State Govt. and the Central Government through P.K. Mukherjee, MLA, D.N. Brahma Mandal, MLA, and Biren Katham to establish one undergraduate Degree College at Alipurduar Town. The Union Home Minister G.B. Panth urged the Chief Minister of West Bengal Dr. B.C. Roy for setting up centrally sponsored Degree College at Alipurduar. The State Govt. accorded sanction to establish the present Alipurduar College in early 1957 under the affiliation of Calcutta University. 

My beloved Alipurduar College is flashed back on time machine

The first Principal Late B.N. Lahiri joined the new College on 01/08/1957. The College was formally inaugurated as Govt. Sponsored College on 21-08-1957 by M.M. Kushari, the D.C. of Jalpaiguri, at the Student’s Hostel of McWilliam High School which is now Alipurduar Collegiate School. About 64.48 Acres of land was Donated by the Mc. William School Authority for this College. With 201 Students, four Teachers (including the Principal) one clerk and two class IV staff the College strated functioning. Advocate H.P. Mitra was the First Secretary of the College Governing body. The Education Secretary and D.P.I. Dr. D.M. Sen laid the foundation stone of the present College Building on03/01/1958.

In 1957, the College introduced 1st year Intermediate Arts and Intermediate Science (IA and ISc) Classes in 1957 and 1st year B.A Classes in 1958. Meanwhile B.N. Lahiri left the College and S.C. Kar joined the College as Principal on 12/04/1961. 1st year B.Sc. Classes began from 1961-62 session. In1963 the College came under the affiliation of University of North Bengal. The B. Com Classes started in the Evening Commerce Section from 1963-64. The Commerce Stream merged with the day section of the College in 1978, as a Government Sponsored one.

Both the Boys Hostel and Girls’ Hostel of the College were established in 1962. NCC Boys unit was introduced in 1958, Girls’ unit in 1963 and NSS unit was introduced in 1975. Two separate hostels for S.C. / S.T. Boys and Girls have been set up by the Govt. on the land donated by the College. A new Girls’ Hostel under UGC Special Scheme is under construction.

College Library: The College possesses an well quipped library with plenty of text and reference books and reading room for the use of the students. On completion of admission, the students are to produce their fee receipt to the Librarian for delivery of their cards. Books from the Library can be obtained for home lending only on production of library cards. Delay in returning or loss or damage of library books by a students will incur penalty of fine as per rule.

Full free and Half free: A good number of half and full free studentships are awarded to students on the basis of academic results and financial conditions. No full free or half free studentship will be awarded to a student who enjoy SC/ST stipend or any other student scholarships, as per govt. rules.

Government Scholarship: Students belonging to Scheduled Castes and Scheduled Tribes are required to apply through the Principal for Stipends and Scholarships.

Students’ aid fund: The amount received as contribution from the students to the students’ aid fund disbursed as financial help to the poor and meritorious and BPL students at the time of filling up of the University forms.

College Hostel: The College has two general Hostels, one for boys with 80 seats and one for girls with 60 seats. A new Women’s hostel under U.G.C. special scheme is under construction. Two separate Hostels for S.C./S.T. boys and girls have been set up by the Govt. on the college land within the college campus. These two hostels also provide seats to the bonafide S.C./S.T. college students and are controlled by BCW Deptt. of the Govt. of West Bengal. For admission to the college hostels, the students are required to apply in prescribed forms separately after admission to the degree course on payment of necessary fees.

Railway Concessions: Students may obtain concession for railway journey to long distance places if they apply through the Principal on grounds permissible in terms of the Indian Railways.

National Cadet Corps (NCC): All students, both boys & girls, are allowed to opt for enrolment in NCC, if selected by the concerned NCC officers.

National service scheme (NSS): Eligible students are allowed to get enlisted as NSS volunteers under NSS Programme office of the college for doing Social Works.

Coaching Centre for Entry in Services (CCES): A Coaching Centre for Entry in Services for SC/ST/OBC has been introduced under UGC scheme. The scheme is open free of cost only for SC/ST/OBC students who passed out from this college.

Present Governing Body: 

  • Amitabh Roy, President
  • Dr. Sailen Debnath, Secretary
  • Prasantha Narayan Majumdar, Member
  • Debasish Goswami, Member
  • Tusar Chakraborty, Member
  • Dr.Gobinda Chandra de, Member
  • Jayanta Dutta, Member
  • Amlan Dutta, Member
  • Dr. Piyal Basu Roy, Member
  • Tusar Chandra Das, Member
  • Harakumar Roy, Member

Quick contact : 

Alipurduar College,
Alipurduar Court, 
Dist.: Alipurduar,
State: West Bengal (India)
PIN : 736122
Phone: +91-3564-255045
Email Id:  alipurduarcollege@gmail.com

Friday, 15 October 2010

Begaining of of the Purbita Ditecha

This is the beginning of the blogging of a decent girl who is devoted to e-marketing and advertising industry .But this blog is not for marketing or earning , it is only for expression of thoughts belongs to marketing and corporate world.
Friends and family members often ask me how to start a blog, and I always enjoy explaining the advantages of a blog over a traditional website, but it is a lot information to take in over dinner. I thought I would document the process to make it easier to understand.
Yes, it's free, but nothing is really free. When you start a blog with a free blogging service, you don't get your own domain. You get something like purbitaditecha.blogspot.com (where there are a million other blogs at blogspot.com) and you don't actually own the blog. If you ever do decide to move to your own domain, you have no way to take your readers with you, because you have no control over the site.

Wednesday, 1 September 2010

Top Secrets of Solo Ad and business success for entrepreneurs

Normally we heard the question, "What is a Solo Ad ?" 
For our readers , the answer of the above question -" A solo ad is a one time email blast you buy from a vendor that has created a "list" of people they have collected."

If you are new to online marketing this phrase has probably been thrown around quite a lot. And your probably wondering....What exactly IS a Solo Ad. What it can do for me? What are the solo ad secrets ? How exactly can it can grow my business? And ultimately how do I go about finding solo ad providers. A Solo Ad is a form of advertisement (a list “rental” if you will) that is sent out to an entire or portion of an email subscriber list

Email marketing - What is a solo ad? A solo ad is a one time email blast you buy from a vendor that has created a "list" of people they have collected. Should it be part of your marketing campaign? Sure, why not? For as little as $10 it is worth a shot to see if you get a reaction from email on your product.

What you are basically doing is buying targeted traffic to your webpage or affiliate links that you are looking to promote. I personally use solo ads to continue to build my list, and work closely with affiliate companies to know which products are converting well (solo ad secret, list building. This way I cover my front end costs to advertise with affiliate sales commissions, all while adding to my list size. (And sometimes I even come out profitable!) *If I lost you there, don’t worry just understand that, your buying solo ads to either: A. makes sales, B. collect emails/names to build your own list or C. do both.

Rules to Creating a Successful Solo Ad Campaign

Come up with a catchy subject line. Try to keep the subject line short, sweet and appealing. Think of old headlines from marketing companies that enticed you to open their email. You will want to use similar if not the same subject lines as those. (BUT KEEP IT RELEVANT, nobody hates anything more than clicking something and getting directed to something completely different, you might get a high click rate, but your optin rate will be terrible. As well as your unsubscribe rate will go through the roof!) Solo Ad Secrets Silver Rule

Use creative language throughout the email. A fun interesting article that is not wordy is easier to read than a lengthy business article that is dry. Keep your email conversational and simple. Use simple words and provideVALUABLE information for your reader.

Be specific with what you are advertising . Be clear in your intentions of the email. Make sure everything written in your email is written with a purpose. Do not confuse the reader with what they are reading, or with what you are offering.

Be sure to include links to what is you are promoting. Give the reader multiple options to choose from. Everyone is different. One person may want to read a post on the latest cooking techniques and the other may want to watch a video. Learn what CONTENT your market wants to receive and your golden. Solo Ad Secrets Bronze Rule

Make sure you know your target audience, and what they opted into your list for. If the squeeze page told them that they were getting on a list to receive more information about tea kettles, don’t send them an ad on auto parts(common sense stuff guys, but you’d be surprised). This will more than likely cause them to unsubscribe from your list, and mark you as a spammer. And if you didn’t know, both of those things are BAD.Solo Ad Secrets Golden Rule.

A solo ad is a one time email blast you buy from a vendor that has created a “list” of people they have collected. Put simply, some internet marketers will accept payment in exchange for sending an email you have written to their mailing list. To be clear, this is not the same thing as buying the mailing list itself. A solo ad does not grant you access to email addresses. Rather, you are allowed to compose a message – better known as a swipe email – that the list owner will send to his or her subscribers on your behalf.

In so doing, you have to trust that the list owner is in fact sending your message to his or her list, and to the number of recipients he or she promised. You are further trusting that the seller has a responsive, engaged list of subscribers with an interest in your niche. For these reasons and several more, many newcomers to internet marketing are duped by less scrupulous solo ad sellers. Before you spend a dime, please carefully review this complete guide to buying your first solo ad.

Are Solo Ads Right for My Business?

Before buying a solo ad, you need to know some basic metrics about the offer you are promoting. In short, this is the same as calculating your cost of acquisition to make a sale. How much is traffic really worth to you?

To begin, you need to have three pieces of information:

What goal completion do you want to occur?
How much is that goal completion worth to you?
At what rate does that goal completion occur?

For instance, let’s suppose you are promoting an affiliate offer. Each time you sell that $79 offer, you earn a commission of $39.50. For every 1000 targeted visitors you get to your offer page, 47 will purchase the offer, giving you an effective conversion rate of 4.7%. You now know that every 1000 targeted visitors you get to your offer page is worth $1856.50. To put it simply, so long as you can buy targeted traffic at less than $1.85 per visitor, you will be profitable. Similarly, you will be profitable so long as you keep your marketing spend under $39.50 for every 21.3 targeted visitors.

It is important to note that not all goal completions have to involve making a sale. In some instances, the goal may be to gain a new subscriber to your own mailing list. If this is the case, you need to know how much a new email subscriber is worth to your business. Those who cannot calculate the value of an email subscriber with absolute certainty should avoid using solo ads to build their mailing list.

How Much Should I Pay for a Solo Ad?

Solo ads are generally sold using one of two pricing models:

Fixed Price

A fixed price solo ad means that you pay a set price in exchange for a specific number of emails to be sent out. Although many reputable sellers offer fixed prices, this is the most common way that new internet marketers get scammed. They focus on the number of emails being sent, rather than the volume of opens, click-thrus, and conversions.

If you are new to internet marketing, I recommend you only purchase solo ads available on a performance-based pricing model. These solo ads are priced based upon the number of:


Yes, you will certainly pay more for a solo ad priced on a performance-based model, but you are also guaranteeing your results. Using the example above, if you could guarantee 1000 targeted click-thrus to your offer page for an investment of less than $1856.50, you would find yourself making a profit.

Above all else, if you do not know your conversion rate, or do not have enough historical data to calculate it with accuracy, please do not purchase solo ads. In all probability, you will lose money. Exhaust all other marketing avenues first, especially free methods, to measure and repeatedly improve your conversion rate.

Where Can I Buy Solo Ads?

Although internet marketers seem to have mixed reviews, Udimi remains a popular choice for purchasing solo ads. This platform is similar to a social network in that you can browse profiles created by solo advertising sellers, connect with them, or become a seller yourself.

Solo Ads Testimonials has both a website and a Facebook group promoting numerous reputable solo ad sellers. Finally, you could consider browsing through some email marketing threads on Warrior Forum to connect with other internet marketers selling solo advertising.

There are thousands, if not millions of places to source solo advertising online. The better question is…

How Do I Know If the Seller Is Reputable?

As with most things, an offer that sounds too good to be true usually is. If you find a seller promising 1000 click-thrus to your page for $19.95, chances are you will be disappointed with the results. In such instances, your own best judgment is your best defense against fraud.

As a rule of thumb, try to stick with popular platforms, such as Udimi and Solo Ads Testimonials. This is especially true if you are new to buying solo ads. Both of these platforms offer a sort of user ranking system that will give you a sense of how trustworthy a seller is. If you decide to buy a solo ad privately by credit card or PayPal, you are doing so at your own risk. Also, if you are unable to directly speak with the seller prior to buying, that is a major cause for concern.

Finally, a quick Google search can help you locate resources for internet marketers, such as Solo Ads Blacklist, that takes a community-based approach to identifying less reputable sellers.
How Do I Write an Effective Swipe Email?

There are numerous resources online that can help you to write more effective marketing emails, including both the copy in the body of the email and the subject line. You will see that all swipe emails, often referred to simply as swipes, fit one of two general descriptions:

Long Copy
Short Copy

As you guessed, this simply refers to the length of the swipe. A short copy swipe usually contains less than 100 words. Although the emails I send personally are notoriously long, I prefer short copy when possible. Since the recipient of your swipe has no personal relationship with you, it is best to keep the copy short and to the point. Ask yourself, in how few words can I cover who, what, where, when, why, and how?

As a best practice, a swipe should have a strong call to action. It should link to just one page, and the entire purpose of the copy should be to encourage a click on that link. In short copy, that link should be included twice – once towards the middle and once at the end. In long copy, include that link in three places – at the beginning, middle, and end.

If possible, use a tracking link in your swipe. Do this to keep your seller honest. If he or she sells you a set number of clicks, you should have the ability to verify that those clicks were accurately delivered. This can be as simple as adding a UTM tracking code to the URL you want clicked. As with just about everything in marketing, A/B test your results. If possible, have the seller segment his or her list in two halves. Using two different tracking links, determine which swipe generates a stronger response. If necessary, purchase two different solo ads for two different lists or list segments so that you can test each swipe independently. With time, you should be able to develop 2-3 highly effective long and short copy swipes for your offer, each with its own powerful call to action.

How Do I Measure If My Solo Ad Was Successful?

Assuming you have a method for tracking the source of goal completions, such as Google Analytics, compare the results of your solo ad to your typical conversion rate. If your typical conversion rate is 4.7%, and you generated 1000 click-thrus, you should expect to see 47 or more sales resulting from your solo ad.

If your solo ad resulted in a conversion rate below normal, it may be due to a number of factors:

Did the seller provide authentic click-thrus, or were they generated through bots?
Was your solo ad delivered to a targeted list who would have interest in your offer?
Was the content of your swipe consistent with what the user found after clicking your link?

These, along with numerous other factors, could contribute to a lower conversion rate than you would have expected. Nonetheless, the ultimate measure of your success is by looking at your return on investment. If you earned more on the click-thrus received than it cost to generate them, your solo advertising campaign was a success. For instance, if you spent $500 on your solo ad, resulting in $790 in affiliate commissions, you were profitable.

Now would be a good time to review your swipes, the list and seller you chose, and the results of your A/B test. Effectively marketing through solo ads takes time, patience, and a budget that can be somewhat forgiving of an experimental mindset.

Final Thoughts on Solo Ads

Solo ads can be a highly effective way to almost instantly generate traffic. Further, they are a common means of promoting a short-term offer, including many affiliate programs. And once you have found a seller that can deliver a consistent and profitable number of click-thrus to your page, you can scale your solo advertising efforts to the extent of your available cash flow. On the other hand, if you are working with a limited budget, you may find that solo advertising done on a smaller scale will not garner a large enough response to fairly measure its efficiency or efficacy. Additionally, because not all internet users are thrilled to receive sales offers by email, you may find that extensive solo advertising can cast your brand in a negative light. Although buying solo ads may be faster than building an organic following, it certainly will be more expensive. Give careful consideration to your budget prior to buying a solo ad. In many situations, you will find that you can get a better return on investment from Facebook ads or Google AdWords.