Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Wednesday, 10 April 2019

Hidden secrets of 2 Freelance Writers Networked Their Way to Complete Success

A couple of years ago, two well-established design editors decided to take a risk. Jesse Bratter and Cara Gibbs left the security of their magazine jobs to become freelance writers and stylists. Then they decided to double down on their initial success to launch their own e-commerce business, In the Pursuit. Part carefully curated online lifestyle shop, part magazine, the company provides more than just goods – it also tells the stories behind the makers.
The pair says networking played a huge role in their success. We tapped their brains for the best networking secrets for freelancers.
Design is a tight-knit industry, so you already had a strong professional network. How did you approach your existing connections when going freelance?
Jesse: Though we had a lot of existing connections, we were reaching out to them with new objectives, which was a bit unnerving. Suddenly, instead of editors looking for content we were freelance writers/stylists looking for jobs. We approached the transition by re-introducing what we could do to help them. If it was a publicist, we would be an extension of their team helping them pitch clients for stories that we could write. For designers, we would help them find the right publication for their projects. For brands, placements for their new lines. Even our connections with photographers have enabled us to add jewelry, food, and hotels to our styling portfolios, and we’ve in turn connected them to folks needing photography.

How did you build upon those connections when launching In the Pursuit?
Cara: When launching ITP, we did a lot of cold-calling. We did come to the table with a pretty extensive list of makers and brands that we had existing relationships with, but it wasn’t enough. Especially since ITP is a lifestyle site that expands into categories beyond design, like beauty, fashion, and food. So we created a database of makers and bespoke brands that we needed to get to know. From there we just started reaching out and having honest conversations with people.

How important a role does networking play in your business?
Jesse: Networking is probably the most important aspect of our field. We cherish the relationships we have with other creatives, and often they’ve led us to working with other people we might not have otherwise known and in ways we might not have imagined. Getting out there and talking to people about the brand and our shared passions is what it’s all about.

What sort of ongoing networking do you engage in?
Cara: Trade shows are big for us. We do a lot of connecting and networking at these events. Design trade shows are really second nature to us. We never want to miss the big ones, but we especially enjoy finding lesser-known shows where we can discover hidden gems. On the other hand, artisanal foods, beauty, and fashion are pretty new worlds to us, so we’ve had to do a lot of research on what makes sense for our brand when it comes to time. Other avenues for networking include attending showroom openings and product launches, and cultivating strong relationships with publicists throughout our varied areas of interest.

What advice do you have for freelancers who are starting out and entrepreneurs starting their own businesses?
Jesse: Freelancing has a lot of extreme ups and downs, but the ups far outweigh the downs for us. There is an ebb and flow to assignments, so it’s a good idea to have your hands in ongoing projects so that you have consistent work during the ebbs. And try to think outside of the box – absolutely freelance for publications, but most brands need writers and even stylists as well.
Cara: In starting ITP, we’ve discovered that every step of the journey is an opportunity to learn something new. That usually pushes us out of our comfort zone – don’t resist, embrace it! One of the hardest things about owning our own business has been knowing when to rethink our approach to an idea that isn’t working, and when to walk away because it no longer makes sense for ITP and our brands. That leads us to this piece of advice: Never lose sight of your vision. It may grow or shift – and hopefully become larger than you ever imagined – but the core should always remain true to your original ethos. Oh, and make sure you have an accountant!

Do you have additional networking advice for freelancers and entrepreneurs? Let us know in the comments below!

Saturday, 23 March 2019

Reveals: Digital Marketing Hidden Secrets For Success in 2019

Many small business owners end up disappointed with digital marketing. Not because digital marketing is ineffective (because it can be an extremely effective method for your brand to be recognized), but because they do not have the right expectations when starting with digital marketing. I will discuss expectations against reality, making sure that business owners have a dose of reality when they talk about digital marketing to do digital marketing services. 

Photo: Fazila Antuma


1. Content Marketing
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:
  • It is a key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
 2. Email Marketing
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic 
 3. Mobile Marketing
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.
4. Marketing Automation
Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.
When used effectively, marketing automation will help you gain much-needed insight into which programs are working and which aren’t. It will give you the metrics needed to speak confidently about digital marketing’s impact on the bottom line.
5. Search Engine Optimization
Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
Fact: Even if you have a smaller company, you must be online. It must be online, and digital marketing will be essential when you are online. If you are marketing something for people under 34, you can not afford to be invisible on the Internet. For that generation, the first thing they do when they're interested in your product or service is to see if they can find more information about you online. This should serve as a reminder of the power of the Internet. The time to have a business just offline is over. if run online business start digital marketing services.
Expectation: a small investment can have great results. He heard the phrase "you have to spend money to make money", but that also applies to your digital marketing strategy. Of course, digital marketing will be cheaper than advertising through traditional media, but that does not mean you can do it for free. If you think that investing a single dollar will be equivalent to thousands of dollars in returns, I recommend that you play the lottery (because that is the only place where you will find probabilities like that). This does not mean you should spend tens of thousands of dollars, but you have to be willing to invest. contect  digital marketing agency in Bangalore
Expectation of digital marketing is 'establishes and forgets'
Fact: Unless you are paying an Internet marketing company to take care of everything for you, you may have to spend a considerable amount of time on your digital marketing strategy. Even if the strategy works, you still want to take a break from your schedule and review your strategy from time to time.
Expectation - Digital marketing means more
Fact: the simple fact of having a digital marketing strategy will not be enough. First, you need a digital marketing strategy that will pay off, which is why it would be best to consult with a digital marketing professional before implementing a new strategy. Second, you have to be willing to invest in your strategy. That goes beyond financial investments, but it also means that you have to be willing to spend hours updating your social media channels if you don't know how to spend money in digital marketing contact digital marketing services in Bangalore it will help you lot
Expectation - More exposure means more business and conversation  Reality: it is true that digital marketing can increase the exposure you have with others. However, suddenly the quality of your message will not change in general nor will it change the quality of your product/service. If you want to make the most of your digital marketing strategy, you must be willing to invest in your own company. What good is advertising if you are offering a mediocre product?
Expectation: I can start and discover where I end up
Reality: While you can start with a digital marketing strategy without doing a real research in advance, how will you know if it made a difference? How will you define if a strategy is proving successful? If you want to know more about what makes a strategy excellent and viable, be sure to talk to a digital marketing professional in advance.
Expectation: it's easy to come up with creative ideas for your business
Fact:of digital marketing It can be hard to find great ideas for your digital marketing campaign. Often these results do not come overnight. You want ideas to be interesting and fresh, so many rely on a professional marketing company to help them study the market. It can be difficult to concentrate on the market (and make sure you know what keeps consumers interested) while trying to manage your business
10 reasons why you may need a digital channel strategy?
1. You're directionless
I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals with SMART digital marketing objectives you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals.
2.  You won't know your online audience or market share
Customer demand for online services may be underestimated if you haven"t researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications. There are great tools available from the main digital platforms where we can find out the level of customer demand, we recommend doing a search gap analysis using Google's Keyword planner to see how you are tapping into the intent of searchers to attract them to your site, or see how many people interested in products or services or sector you could reach through Facebook IQ.
3. Existing and start-up competitors will gain market share
If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!
4. You don't have a powerful online value proposition
A clearly defined online customer value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a competitive content marketing strategy is key to this for many organizations since the content is what engages your audiences through different channels like search, social, email marketing and on your blog.
5. You don't know your online customers well enough
It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.
6. You're not integrated ("disintegrated")
It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.
7. Digital doesn't have enough people/budget given its importance
Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.
8. You're wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.
9. You're not agile enough to catch up or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  - trialling new approaches to gain or keep their online audiences.
10. You're not optimizing
Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought-through strategy.
So, the good news is that there are powerful reasons for creating a digital strategy and transforming your marketing which you can use to persuade your colleagues and clients. There is also now a lot of experience from how other businesses have successfully integrated digital marketing into their activities as explained in the example digital plans, templates and best practices in our digital marketing strategy toolkit.

Tuesday, 19 March 2019

Top 10 Hidden Secrets of Successful Blogging 2019

I still remember that day when I had resigned from Hindustan Lever Limited which was giving me handsome package. I felt unexpectedly uncomfortable by losing huge amount per month. I had started on blog very next day of my resignation with very low quality contents due to lack of experience over blogging and online community interaction. However, with in a few months, I had got introduced a few well known marketers and bloggers and they suggested me to continue my online journey as freelancer. It is mentioned that they had suggested me to become a consultant on advertising management and web development sector due to my academic career (B.Sc. in computer science and MBA in advertising management).


I had started freelancing works and getting mixed responses from other fellow bloggers and marketers. After 3 years, some well established client suggested me to start an open source blog and he offered me a domain along with hosting where I have revealed my real identity.



It has passed 5 years after I started my teensy little blog in Google hosted Blogger and 1000+ posts are published which has got well response from readers and visitors. More interestingly the blog still runs with an anonymous name. Honestly, I didn't know how to deal with the awkwardness on community interaction with other famous blogs and bloggers but I have been influenced some great bloggers cum entrepreneurs.

Mistakenly, they revealed some hidden secrets about their successful blogging mantras. My today’s article tries to reveal fully hidden blogging secret mantras to get success with in over night. Check out my finding on hidden secret of successful blogs and bloggers.

1. User Friendly Unique Design:-

After purchasing Domain name and Hosting sever, it needs to create Blog but what type blog may be good for success? Successful blogger says that it must be unique and user friendly. But how we can create a unique design with user friend UI (User Interface)? If you are not a IT expert on designing then must hire some one to create a unique interface for proposed blog which can navigate by users. Taking free help from expert helpful blogger which another option to customize proposed blog .

2. Unique Highlighting Content Factor:-

Content is the most essential factor for any website or blog but unique and highlighted content gives viral trend to any blog with out delay. But, how to create unique highlighted content? As per my conversation with expert and successful bloggers, it has come out that must keep over smart eyes on the daily happenings and it needs to take the topics those really informative with digestible spices. 

3. Anonymous Writing Style:-

Content writing style must be unique and anonymous which can influence audience or readers most with well formatted meanings. A lot of bloggers write with full profile in their blogs but I have met a large number of bloggers, those never reveal their own identity in blog post or bio section.  Anonymous author can create more suspense and it can bring tones of visitors.

4. Avoid Cheapest Popularity Methods:

Cheapest popularity is another hot bed of traffic generation and maximum newbie bloggers accept this tactic for quick popularity such as creating fake girls profiles with spicy photos, making fake Twitter accounts, spam on poplar blogs by commenting with links, creating fake free blogs and many more. Another hot cheapest method is executing Fake Giveaway or blogging contests. But successful bloggers always avoid these tactics to get popularity.

5. Maintain posting Frequency via Guest Authors:-

Regularity updating is the main difference between website and blog. So regular update means, it needs to post new articles daily basis but expert bloggers update their blogs daily once or twice and it is better for bloggers and users too. If you have little time then asking for guest post or outsource ghost authors.

6. Real Time Unique Conversation:-

Online community formation and conversation are the two parts of a coin. So, conversation will be taken place if it has online community. There are thousands of  ways to get in touch with online community with the unique conversation, such as forum questioning and answering, social media profiles sharing, content creation for others, comment on others blogs and websites and many more.

7. Unique SEO Strategies:-

SEO (Search Engine Optimization) is another important factor for a successful blog. There are two types of seo strategies such black hat so and white hat seo. But successful bloggers always go with white hat seo strategies. Honestly, I too dislike black hat seo, so don’t give more details about it. White hat seo strategies run 2 ways – on-page and off-page seo. Normally seo activities, those are done on your server is called on-page seo and seo activities, those are performed out of your server is called off-page seo. Generally SEO factors are keyword choosing, Backlink building, article marketing, social sharing, social bookmarking, email marketing, RSS feed distribution and a few more.

8. Powerful Branding of Own Product or Service:-

Brand is the first introduction of a blog and the owner, so maximum successful bloggers give attention on self branding from their first day of blogging.

Once the brand is established then they have nothing to do more about the proposed blog. Such as Labnol, Lifehacker, Mashable, Venturebeat, Gigaom and many more. Branding gives unique strategies in the viral world.

A few personal words of the author:-


I had wanted my blog to be secret from name and I have succeeded in my target but my blog is successful which getting millions of visitors. Any one can hide own from the world but it is not good practice for long running business of blogging. Secret will be revealed one day by some one like me. 
Now that you are aware of the hard work that has to be put into blogging, please feel free to check this tutorial for the right way to start your blog: How to Start a Blog in 20 Minutes. It’s been shared over 50k times. I recommend the best host, themes, etc that are of the most reasonable prices, regardless of how much affiliate income I get from the post to get you started on the right track, unlike many other bloggers. And yes, it takes 20 minutes to start your blog, but years of hard work to build a 6-figure business from it.

Monday, 11 February 2019

Personalized Marketing Strategies in 2019 and Content Marketing Challenges

Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers personally on a mass scale. So to do this, many brands have turned to automation- to help speed things up and all the while, reach their consumers. However, with automation comes a compromise – the more automation, the less personal the messages will be. Automating your marketing strategy is of course, important. Systemising and streamlining all your marketing processes will definitely stop you from ripping your hair out. But being personal in your messages is not impossible. This brings me to, Personalised Marketing.


What is Personalised Marketing?
Personalised marketing is simply put – a strategy that companies implement in delivering individualised content to audiences using the help of data collection, analysis, and automation. It is going beyond generalised content. It is truly engaging and communicating with consumers individually through knowing and understanding them and their needs. You are tailoring your messages to create a content rich experience and special relationship with each consumer.
When you personalise your content to your audience, the audience will immediately feel a connection. You understand them, you empathise for them. Very quickly your brand won’t just be a brand to them. You’ll be a friend. Because when we try to be understanding and caring of their needs, your consumers will feel that, and hence the trust bond is simply and purely created.

A great example of personalised marketing is Coke’s “Share A Coke” Campaign in 2014. As you may be familiar with this, Coke gave it’s consumers the ability to customize their Coke bottles, replacing the brand name for personalised names to encourage consumers to share Coke with their family and friends. This campaign was so successful because it promoted self expression and individual storytelling, allowing their consumers to connect with each other and the brand, on a personal level.
Benefits of Personalised Marketing
There are valuable objectives that your business can benefit from personalised marketing.


The first one is improved customer experience. Personalised marketing leads to happier consumers. Do you remember the last time you shopped from Ebay.com? Have you noticed that they send frequent emails of highly relevant product and deal recommendations, that are personalised by categories you have searched for? Shopping from their website is easy and highly engaging because they are able to focus on each key stages of the customer’s buying journey – interacting specifically at each customer touch-points to ensure a seamless customer experience that is made as relevant to the customer as possible.

When consumers are presented with appealing content that is customised to their needs and interests, consumers will feel connected to you. Because when you address their concerns and show that you understand and care for their needs, consumers will be more trusting in your brand. By creating this special customer experience, this will positively influence their purchasing decisions.
Improved customer experiences lead to increased brand loyalty. How many times have you shopped from Ebay? Thanks to its highly personalised services, customers have chosen eBay as their go-to online marketplace. Why? eBay understands its consumers and is constantly informing its customers of highly relevant products and deals based on what the customers have searched before. From this, consumers become more interactive with the eBay, and over time builds trust and reliance on the brand.
From this example, when trust is created gradually, consumers become more loyal to your brand. This shows that businesses who dedicate time and resources to implement a strong personalised marketing strategy will benefit customer preference, brand loyalty and customer satisfaction.
Personalised marketing also drives revenue. With every purchase you make on eBay, the more sales and revenue produced (of course!). Customising your content to consumer’s needs creates higher conversion rates and ultimately more sales. According to Experian, “personalised promotional emails have 29% higher unique open rates and 41% higher click rates than non-personalised emails”. Companies that have shown to use personalised marketing also gain an increase of 19% in total sales.
Conclusion
With marketing automation, we must not disregard the importance of personalising our content. The consumers in today’s digital world are thirsty for personalisation and the delivery of unique digital shopping experience. The essence of personalised marketing is that you won’t be able to compromise automation for personalisation; being able to streamline your marketing systems while elevating the bond in the relationship between your brand and your consumers.
To learn how to personalise your marketing content and campaigns, stay tuned for the next upcoming blog. I will be sharing lots of tips, tricks and cool ideas on how you can spice up your brand to close the relationship gap between you and your customers.
If you would like to have your marketing strategy aligned with your business’ objectives and goals, talk to one of our Digital Marketing Strategists at contact us page.

Wednesday, 30 January 2019

Keywords Finding Methods For Success in Marketing & Blogging in 2019

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?”



Poor Keyword Research = Poor Optimization = Poor Results

Credibility is a major obstacle for blog posts. Search engines want to rank the most credible, comprehensive resource for a given keyword term. Most blog posts don’t have what it takes to be “most credible.” A blog post can gain credibility and ranking as it picks up links, either naturally or through deliberate linkbuilding efforts, but this is more commonly seen with evergreen content than with blog content. Bloggers typically aren’t linkbuilding.

Competition is another reason for the difficulty in getting organic traffic from blog posts. Google’s keyword tool, used by many bloggers, does not display all of the terms that people search for, nor does it display terms with small levels of search volume. Because of this, many bloggers in the same niche research and optimize using the same limited set of keyword terms and make it nearly impossible for newcomers to rank without a lot of SEO work. It’s hard for some to accept this idea that Google’s keyword volume tool is actually setting a post up for organic failure.
Here's an easy three-step process for targeting keywords with blog content.

Step 1: Identify Keyword Opportunities

Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post.

If you're chasing a timely topic – Use Google Trends or Google Suggest to find keyword phrases. Traditional keyword tools can also be of some use here—our Free Keyword Tool, for example (shameless plug) pulls in fresh data so you can research current events sooner.


If you're chasing recurring traffic – We've said it before, we'll say it again: The best way to find keywords that are relevant to your audience over the long term is by consulting your own analytic data. Specifically, look for keywords—and, more importantly, groups of related keywords—that are driving traffic and/or conversions, but for which you don't already have a dedicated page. For example, if people are finding your food blog with the keyword "guacamole," but you don't have a post dedicated to this happy ending for avocados, write one! A post with that keyword phrase in the title tag will not only rank higher for those searches, it will be more obviously relevant, increasing click-through.

Step 2: Narrow Down Your Topic

As a topic, "guacamole" is a bit broad. You're extremely unlikely to rank on the first page for that keyword. You'll need to pick a narrower topic that will still appeal to a good number of readers. If you use keyword grouping software, like WordStream for SEO (shameless plug), you can quickly find a variation that is both specific and relevant. Otherwise, use a keyword tool—and your best judgment—to determine a suitable phrase.

If you have a Flip camera at your disposal, you might decide that "video of how to make guacamole" is a good choice. This is much more specific, and you could make it even more specific if you chose ("video of how to make guacamole from scratch," "video of how to make the best fresh guacamole," etc.).

Narrow Down Keyword Phrase

Step 3: Write and Optimize Your Post

I always feel like choosing your topic is the hard part of blogging—once you know what you want to write about, the actual writing is easy! (I realize not everyone feels this way.)

Here are some tips to keep in mind when writing your keyword-targeted post:

As mentioned above, don't forget to use your keyword in the title tag. It's a key signal for search engines.
Even if you're doing a video post, you'll want some text on the page (in this case, the recipe). Use your keyword, and relevant variations on your keyword, in the text.
Use the keyword in appropriate meta tags, such as the meta description and the file name and alt text of your images. Also use it in the title and description of your video.
Use internal linking to your advantage. For example, if you have an index page of videos and another of dip recipes, add a link to the video from both, with optimized anchor text.
Don't forget to promote your post—on Twitter, Facebook, etc. This encourages external linking as well.
Now, that wasn't so hard, was it? In fact, targeting keywords with blog posts is rather easier than doing so with web pages, since you don't have to worry about how they fit into your site architecture. (In addition, promotion is often more natural.) And keyword research is as good a way as any to come up with topics to blog about.

Saturday, 21 April 2018

Latest Methods to Earn Money from Facebook- 2018

Businesses can make money, what about individuals? Is there any possibility for individuals to earn money from Facebook? Why not? Yes individuals too can earn money from Facebook. Please note that Facebook do not pay Businesses nor individuals. In fact many businesses are earning large chunk of money with the help of Facebook though not directly from Facebook. There are variety of options to monetize your Facebook indirectly. Let’s jump in to the strategies that will help anyone to make cash with Facebook. If you are someone who is looking to make sky-high income instantly, then this answer is definitely not for you! Don’t waste your time here.



Here's just a taste of what you'll find inside the cover of Network Marketing For Facebook.

1. Create an appealing Facebook profile.

When someone knows, likes and trusts you, they're more willing to hear about your business. Your profile gives you this opportunity when you use your profile picture; cover image, and "about" section properly.
Choose a professional profile picture. Use your cover image to give people a snapshot of your personality. A complete "about" section makes you more credible and rounds out your personality.

2. Post publicly on Facebook.

Your goal is to let your friends know what you do for a living and how you can help them. For example, if you're a realtor:
Hey everybody! As you may know, I love helping people find their dream home. If you know anyone that needs assistance, please message me.
If you're an insurance rep:
Hey there! As you may know, I love helping families be protected from unforeseen tragedies. If you know anyone that needs life insurance, please message me.

3. Use Facebook Messenger.

It is like email, but better. If you've previously conversed with a prospect and you're getting ready to talk to them again, you can quickly review all your previous talks in one place.
If you haven't spoken to a friend in a while, make sure to re-establish the relationship first. You don't want them to feel like you are only reaching out for business. You can say, "Hey! We haven't spoken in a while. How have you been?" Only chat about your products if they ask what you do.
4. Send messages based on past conversations and what you know about a friend.
A realtor example:
Hey Tom! I know you love houses with a view, and I seem to remember you were looking for a house. Well, check out this amazing lake view property! Do you want to come see it with me?
An insurance rep:
Hey Alicia! I know we're both family people, and it's been awesome to see yours grow up on Facebook. I was super glad to find out about this new life insurance option our company just created. It provides for families like no other policy I've seen. Do you want to hear more about it?

5. Keep the conversation going.

It's exciting to have someone respond to your messages! Thank them for the response, give them additional information: pictures, videos and details of your offering, and then let them know what is the next step.
If you don't hear back, send them a message once a week asking if they wanted to take the next step. Be patient. Not everyone checks Facebook daily.

6. Stay in touch.

It's only a matter of time until friends want your product. Stay in touch on Facebook by posting quality content and interacting with your friends' posts. Posting quality content is a balance between business and personal: Too much of either can result in failure. Be personal 80% of the time. People do business with those they have the best relationship with; so post about what's on your mind. Post about business the other 20%.
The more you interact with your friend's posts, the more your business posts appear in their newsfeed. Your friends will also see you as a true friend, not someone just trying to sell them products. When you comment on a friend's post, write from the heart. Treat it the same as when you talk face to face.

7. Grow your friends to grow your income.

With over a billion users, Facebook offers an unlimited amount of people to talk to if you take the time to build relationships. Facebook's Graph Search solves the new prospect obstacle by opening up their entire database to you. All you need to do is take the time to reach out and build relationships.

8. Create a group for support and inspiring sales teams.

Whether you're a manager motivating a team, or have a group of industry peers who want to support each other, Facebook Groups are the answer. You can move mountains when you belong to a group of passionate people working toward the same goals, supporting each other every day.
Once you start your group, post at least a few times a week. It could be a question, words of motivation, pictures, or videos. Always like and comment on what others are posting as well. Groups are like live events happening 24 hours a day. When run correctly, it will become the cornerstone of your success.

9. Remember, Facebook is part of the strategy, not the whole strategy.

Facebook connects you to new people and helps you develop relationships. However, you still need to talk with people face to face, over the phone, and at events. They also need to experience a "taste" of your offering.
Please go ahead only if you have enough patience and time to follow these strategies.
One should have connected to people on Facebook to make use of this income. The more you get connected to people on Facebook, the more you earn. It can be through your Personal Profile or Fan page or Community page or Groups or anything on Facebook.


People who have Facebook pages with good number of likes have higher chances of earning since that is where you don’t have limitation. Facebook profile cannot have more than 5,000 friends. Facebook pages and groups do not possess any limitation.
I recommend all of you to use either Facebook page or group to start. Let’s break down the Facebook monetization process in to two simple steps. Getting good number of Facebook page likes / group members.
Generating revenue through various ways listed below.

i. Get Good Number Of Facebook Page Likes / Group Members

Select a topic for Facebook page or group. Topic should be related to Entertainment since that will grab a lot of users attention.
Let’s split Facebook pages and groups for better understanding.
Get Facebook Page Likes
Create a Facebook page using this link with compelling page name. Your page name is very important since that will encourage people to like your page in suggestions list.
  • Setup a good profile picture and cover photo.
  • Invite all your friends to like your Facebook page.
  • Ask your friends to share your Facebook page to their wall.
  • Post user engaging content like photos / messages / videos so that people may share your posts and then their friends will also see your page, thus you will get more number of likes.
  • Post things that are more likely to get comments, shares and likes / reactions.
  • Post one or two links a day (we will see the kind of links in second step)

Get Facebook Group Members
  • Create a Facebook group with privacy as Public
  • Add all your friends to that group
  • Ask your friends to add their friends to that group
  • Keep group post approval settings as “All group posts must be approved by an admin or a moderator” and prevent spam as much as possible so your group members may not get bored.
  • Post user engaging content like photos / messages / videos so that people may share your posts and then their friends will also see your page, thus more members will request to join the group.
  • Post things that are more likely to get comments, shares and likes / reactions.
  • Post one or two links a day (we will see the kind of links in second step)

ii. Earning from Facebook Page / Group

As I have said earlier, you should use Facebook as a marketing tool to make income. There are 100s of ways to make money online. Let me list few important and easy ways to start.
Way #1. Affiliate Marketing
Affiliate Marketing is basically referring a product or service to people and you will get paid when they make a purchase of the product or service. There are many affiliate programs in each and every category. You should select a niche based on your audience interest and that is when you can earn.
Some reputed Affiliate Programs
  • Amazon Affiliate Program (Shopping)
  • Flipkart (Shopping)
  • Makemytrip (Tour and Travels)
  • Yatra (Tour and Travels)
  • Impact Radius (Affiliate Marketplace)
  • Commission Junction (Affiliate Marketplace)

You should register with multiple affiliate programs and grab the product / service links and post it to your Facebook page / group. You can also make use of affiliate marketplaces like CJ to participate in multiple affiliate programs at once.
Way #2. Sell your own products
Don’t panic by reading the title. It is very easy to own an ecommerce store now a days. Follow these steps to sell your own product.
Register at Shopify using their $29 basic plan
Name your ecommerce shop and pick your brand domain name E.g : yourstorename.com
Your products can be anything like homemade crafts, books, gifts or anything that is affordable.
Take a photo of your product and create a product by following the instructions specified here.
Post links to your product on Facebook. Don’t post links often, your fans / group members may get irritated.
That’s all, you will get paid to your bank account once a user purchase your product.
All you have to do is couriering them the respective product.
Also read how to market your ecommerce products using Facebook ads
Way #3. Blogging
Blogging is one of the best ways to make money online. In fact you can take blogging as a full time profession to lead your life. I have already written a detailed article about blogging and making money online with zero investment.
Do read it here
Make Money from Facebook Pages
1. Promote new blog posts (i.e. drive traffic to your site)
There’s not much to say here.  When you publish a post on your website or any new content. post a link to it on Facebook.  This is FB 101 stuff.
You earn money from however you monetize your website, whether it’s display ads, affiliate offers, email marketing.  The key is that Facebook sends traffic to your site.
2. Boost popular Facebook posts
When you get high engagement for a particular post or piece of content, throw some money at it and boost it.  This could get the content much more traction, optins, ad revenue and even attract links.
The money materializes in the same way as posting.  Boosting sends traffic to your site.  In some cases you may opt to boost to attract more fans so that you can drive more traffic to your website in the future.
3. Promote other websites and get paid per 1,000 clicks
This Facebook monetization strategy inspired this post in the first place.  I love this strategy because the entire process can be outsourced for very little cost and easily generate hundreds or even thousands of dollars every month.
Here’s the deal.  There are websites that will pay you to post links/images etc. that link to their site.  They typically pay a set rate per 1,000 visitors you send them.
The beauty of this is that these websites provide all the content, usually suggest proven content and they are very good at producing highly engaging content.
Also, many of this content works in many niches because it’s generic, broad interest stuff a lot of people simply can’t resist to click.
That’s not bad additional revenue for 30 minutes of work each week.  In fact, I outsource all of it for a cost of about $30 to $40 per month.
Please keep in mind that I have quite a few fans (385,000) and while my FB page isn’t the most engaging, I do have fans and they do click, like, comment and share.
Revenue depends on number of fans, engagement and the amount the partner is willing to pay per 1,000 visitors.
Here are the best parts of this simple revenue source:
My FB audience likes the content.  The posts are highly engaging and interesting.  I do focus on posts relevant to the niche, but not always.  Some posts have universal appeal.
It takes about 2 to 4 minutes per day.  I use MeetEdgar and load it up in there so I have a nice bank of these posts to repost in the event I forget or can’t add new posts.  And yes, reposting still generates good revenue.
This is additional revenue to that generated by promoting your own website(s) from Facebook.
You get paid to expand the domains to which you send traffic (i.e. you don’t always have to just promote your website).
You don’t even need to have a website.  All you need is an engaged Facebook page.
What is this revenue source?
What I do is I partner with other websites who are active on Facebook.  We agree on a price per 1,000 visitors I send to their website from my Facebook page.  They provide me their best performing FB posts along with a tracking link.  In other words, I don’t have to come up with the Facebook post content. They provide their best performing posts to me.  This way I post proven posts.

And the list goes on and on. I have written a detailed article on online jobs. I repeat, Facebook do not pay you for getting likes or shares. You should have a business (or at least market someone’s business through affiliate marketing) to make money with the help of Facebook.

Tuesday, 17 April 2018

How to deal with a seller who isn’t meeting your benchmarks

Amid the business procedure, each merchant sounds extraordinary. They have contextual analyses, they have extraordinary looking material, they talk like specialists and everything is great. Be that as it may, nothing is as straightforward as it looks first and foremost.




There are constantly extra difficulties. The genuine trial of a specialist organization, or any seller, is the means by which they react to those progressions and difficulties. Do they put you, the client, first or do they get moderate and inert? In the event that you have a seller who isn’t addressing your necessities, yet you’re bolted into an agreement that influences it to cost restrictive to leave, these means will enable you to decrease a portion of the grinding in the relationship while giving a superior result to your organization.
Ensure the present seller feels your torment
You may be enticed to reject a proposal that a seller “feel your agony” as psychobabble. However, it is fundamentally vital. Like a restorative specialist with poor bedside way, a merchant can be inaccessible and too clinically objective. Be that as it may, your IT challenges are one of a kind and could be last chance business matters. A terrible seller can likewise be liable for misbehavior, neglecting to perceive indications and take fitting activities.
Signs that your association with a merchant or specialist co-op isn’t going great are generally apparent. Your remote hand’s demands have been more than once bungled; the data center has included numerous blackouts inside a brief timeframe; arrange network is questionable and missing the mark concerning desires. On the off chance that you see these or other indications as well as have the hunch that your merchant’s group needs proper sympathy, have a go at reeling them back with six particular requests.
  1. Week by week gatherings to survey ventures and changes
In the event that the seller gives you a medicine and requests that you make an arrangement to reconnect in a month and a half, you know you have an issue. Take control and calendar the surveys yourself. The merchant works for you, recall? (Regardless of whether they are a worldwide IT mammoth.) And anticipate that things will make strides. Useless IT ought not to be the typical situation. In the event that the seller reacts to better service, the week after week gatherings could be matched down to a month to month.
  1. Reports on blackout and execution patterns
The aphorism bears rehashing: If you can’t gauge it, you can’t oversee it. Expecting you’re following the correct measurements on blackouts and execution, contemplate the patterns and run over them with extreme attention to detail while the merchant is inside earshot, either in your office or on the telephone.
  1. Main driver examination (RCA) when episodes happen
In a perfect world, you have worked this into your service level understanding (SLA). Notwithstanding how your legitimate group words it, pass on the message that you require an RCA, including an arrangement of activity inside “x” number of hours after an occasion, to kill any plausibility of a rehashed occasion. Request that the merchant legitimize their game-plan. Be careful about them basically making a halfhearted effort of revealing to you what you need to hear.
  1. Hourly interchanges amid a blackout
Regardless of whether the refresh is “we have no refresh,” customary engagement is central. Also, it ought to be live. A content or email is lacking. Voice correspondence passes on more data and is less inclined to be misjudged. When you’re encountering a blackout, expect them to set up a telephone extension and join at the highest point of every hour.
  1. Audit of all setups after every blackout
Arrangement mistakes are a typical wellspring of blackouts, particularly when experts are occupied with machine by-apparatus setups. This point might be uncovered in the RCA. Be that as it may, post-blackout, your service (venture WAN, private cloud, and so forth.) could return to default. Have your seller affirm the right setting?
  1. Acceleration to service group, when important
The computerized framework is business basic. Whenever affected, for example by an SEV 1 occasion, an endeavor may go on red-alarm. As a venture CIO, CTO or IT executive, you should level with your CEO and be set up to acquire his or her rage. This is unequivocally the sort of torment you need your merchant to feel. Sooner or later, to abstain from writing protracted reactions, answer similar inquiries on and on, and feel the warmth of their own service, your merchant will need to ensure all that they improve the situation you are blameless.

Top Virtual Machine Software Programs Help Internet Marketing World

Virtualization software enables you to apply more than one operating system with only one PC window. Thanks to the Virtual Machine Software, it is absolutely impossible for you to run a big combination of operating systems from Chrome to Linux and so forth.
This article is a list of VM solutions. Each of them offers unique utility for the best compatibility of your business.



VMware Workstation

Through over 20 years of existence, the VMware Workstation keeps staying in a good position in the market. And all the time, people choose it as the standard of IT industry which never stops changing. The VMware Workstation always satisfies users with its wide range of applications matching up-to-date needs of virtualization.


In the VMware Workstation, it is the support of DirectX 10 along with OpenGL 3.3, both of them allow you to apply the advancement of the 3D. Moreover, the image elimination and video degradation are other two outstanding features of the program to run application of the graphics intensiveness. They are the key elements giving the software extra points in comparison with rivals who also provides the ability of creating and running VMs.
Besides helping users to set up a lot of rollback points thanks to snapshots, the VMware also makes it possible to deploy a wide range of instance in the same VM by a cloning system. These advantages bring you two options. One is a fully-isolated duplicate. The other is a link among clones which can save much space in the hardware parts. With the VMware Workstation, you have two versions to choose from, namely, Workstation Player and Workstation Pro.

VMware Fusion

Basing on the same story creating the VMware Workstation, the VMware Fusion offers users experience which is not much different. And the Mac platform is potential to apply such virtualization.
In fact, the VMware is the software mainly for the personal usage and no free is in need for the basic version. However, the VMware Fusion is not the same thing. As for the Pro version, customers have to make the payment with the purpose of businesses. Then, all advanced features will be set up.
With the VMware Fusion, it is possible for you to find out some features which are available for Mac system. They include the 5K iMac displays, the retina as well as non-retina configured mixtures. Additionally, the Unity Mode which performs the functionality of hiding the Windows desktop interface is also ready in the VMware Fusion. Furthermore, it enables users to launch and operate applications of the Windows in the Dock. But, such part requires the app to connect to the macOS.
It does not matter the VMware Fusion versions that you applied are free or paid since both of them bring you features to run the Windows from the Boot Camp. In such case, your Windows is considered as the guest VM sections.

Oracle VM VirtualBox

First launched in 2007, the Oracle VM VirtualBox provides the hypervisor which is suitable for both personal and business usage. And it operates under the GPLv2 license.
To satisfy a wide range of users, the VirtualBox provides guest operating systems with a lot of features of all versions. They are from XP to 10 Windows, or the Windows NT and the Server 2003 as well. The software enables users to work with the VMs in the Linux 2.4. Or even with the Solaris and OpenSolaris or the OpenBSD, there is no problem. Especially, thanks to the Oracle VM VirtualBox, you entirely can look back to the age of the OS/2 along with the DOS/Windows 3.1 where all purposes and old-fashion games such as Wasteland and Pool of Radiance are available at present.
In spite of only working with the Mac operating system, the Oracle VM  VirtualBox virtualization software can connect the macOS in VM. It is because of the fact that the brand Apple never let operating systems of their own to apply the hardware from other providers. It is a case for the standard installation for the macOS and then users of the Oracle VM VirtualBox pick the solution with the VM.
VirtualBox supports the ability to run multiple guest windows simultaneously and also provides a level of portability where a VM created on one host can be easily transferred to another that may have a completely different operating system.

Parallels Desktop

For Mac lovers, it is not that they never need to run their work in the Windows. But, how could it be when they have that need? The answer is the Parallels Desktop which allows users to apply with both Mac and Windows.
Basing on the very first usage with the Windows, it does not matter you apply to design, develop, set the gameplay or whatever, Parallels, all the time, performs the functionality of optimizing resources of the system and the hardware as well. Hence, thanks to the Parallels Desktop, you always get perfect IT experience on PC.
Like most of the products belonging to the VM, the Parallels Desktop gives its users a lot of features in their expectation. For more detailed with the Mac, it is possible for you to open webs in Internet Explorer or even Edge from the Window display which is in connection with the Mac Notification Center. Besides, files in process will be quickly moved within operating systems. Because of sharing in both macOS and Windows, the Parallels Desktop is available for the cloud storage as well.

QEMU

If you are a fan of Linux, you definitely know about the QEMU which is regarded as the hypervisor. The product has got a lot of attention from IT lovers because of no price tag in need and the simple usage of the emulation tool. Especially, the emulator of the open source provided by the QEMU impresses a wide range of peripherals which take advantage of the special translation. All of these things make the QEMU an ideal tool.
Along with applying the QEMU, you can combine the KVM virtualization software. Do you understand such suggestion? The combination of two will show essential performance. You, for sure, will feel like the native level with the right hardware and do not remember that your device is on the VM.

Moreover, the administration is a requirement which is only in need for some cases. An example is when you want to access a USB within the VM. So, the QEMU is a rare type of software which adds the pliability with the way of using. In spite of the fact that most of the users apply the QEMU in the Linux section, they can build it in both macOS and Windows well.