Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Monday, 11 February 2019

Personalized Marketing Strategies in 2019 and Content Marketing Challenges

Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers personally on a mass scale. So to do this, many brands have turned to automation- to help speed things up and all the while, reach their consumers. However, with automation comes a compromise – the more automation, the less personal the messages will be. Automating your marketing strategy is of course, important. Systemising and streamlining all your marketing processes will definitely stop you from ripping your hair out. But being personal in your messages is not impossible. This brings me to, Personalised Marketing.


What is Personalised Marketing?
Personalised marketing is simply put – a strategy that companies implement in delivering individualised content to audiences using the help of data collection, analysis, and automation. It is going beyond generalised content. It is truly engaging and communicating with consumers individually through knowing and understanding them and their needs. You are tailoring your messages to create a content rich experience and special relationship with each consumer.
When you personalise your content to your audience, the audience will immediately feel a connection. You understand them, you empathise for them. Very quickly your brand won’t just be a brand to them. You’ll be a friend. Because when we try to be understanding and caring of their needs, your consumers will feel that, and hence the trust bond is simply and purely created.

A great example of personalised marketing is Coke’s “Share A Coke” Campaign in 2014. As you may be familiar with this, Coke gave it’s consumers the ability to customize their Coke bottles, replacing the brand name for personalised names to encourage consumers to share Coke with their family and friends. This campaign was so successful because it promoted self expression and individual storytelling, allowing their consumers to connect with each other and the brand, on a personal level.
Benefits of Personalised Marketing
There are valuable objectives that your business can benefit from personalised marketing.


The first one is improved customer experience. Personalised marketing leads to happier consumers. Do you remember the last time you shopped from Ebay.com? Have you noticed that they send frequent emails of highly relevant product and deal recommendations, that are personalised by categories you have searched for? Shopping from their website is easy and highly engaging because they are able to focus on each key stages of the customer’s buying journey – interacting specifically at each customer touch-points to ensure a seamless customer experience that is made as relevant to the customer as possible.

When consumers are presented with appealing content that is customised to their needs and interests, consumers will feel connected to you. Because when you address their concerns and show that you understand and care for their needs, consumers will be more trusting in your brand. By creating this special customer experience, this will positively influence their purchasing decisions.
Improved customer experiences lead to increased brand loyalty. How many times have you shopped from Ebay? Thanks to its highly personalised services, customers have chosen eBay as their go-to online marketplace. Why? eBay understands its consumers and is constantly informing its customers of highly relevant products and deals based on what the customers have searched before. From this, consumers become more interactive with the eBay, and over time builds trust and reliance on the brand.
From this example, when trust is created gradually, consumers become more loyal to your brand. This shows that businesses who dedicate time and resources to implement a strong personalised marketing strategy will benefit customer preference, brand loyalty and customer satisfaction.
Personalised marketing also drives revenue. With every purchase you make on eBay, the more sales and revenue produced (of course!). Customising your content to consumer’s needs creates higher conversion rates and ultimately more sales. According to Experian, “personalised promotional emails have 29% higher unique open rates and 41% higher click rates than non-personalised emails”. Companies that have shown to use personalised marketing also gain an increase of 19% in total sales.
Conclusion
With marketing automation, we must not disregard the importance of personalising our content. The consumers in today’s digital world are thirsty for personalisation and the delivery of unique digital shopping experience. The essence of personalised marketing is that you won’t be able to compromise automation for personalisation; being able to streamline your marketing systems while elevating the bond in the relationship between your brand and your consumers.
To learn how to personalise your marketing content and campaigns, stay tuned for the next upcoming blog. I will be sharing lots of tips, tricks and cool ideas on how you can spice up your brand to close the relationship gap between you and your customers.
If you would like to have your marketing strategy aligned with your business’ objectives and goals, talk to one of our Digital Marketing Strategists at contact us page.

Wednesday, 30 January 2019

Keywords Finding Methods For Success in Marketing & Blogging in 2019

Have you ever done keyword research for a blog post and experienced no resulting organic traffic? You may be thinking, “What happened? The terms I optimized for had search volume. Why am I not getting a piece of that?”



Poor Keyword Research = Poor Optimization = Poor Results

Credibility is a major obstacle for blog posts. Search engines want to rank the most credible, comprehensive resource for a given keyword term. Most blog posts don’t have what it takes to be “most credible.” A blog post can gain credibility and ranking as it picks up links, either naturally or through deliberate linkbuilding efforts, but this is more commonly seen with evergreen content than with blog content. Bloggers typically aren’t linkbuilding.

Competition is another reason for the difficulty in getting organic traffic from blog posts. Google’s keyword tool, used by many bloggers, does not display all of the terms that people search for, nor does it display terms with small levels of search volume. Because of this, many bloggers in the same niche research and optimize using the same limited set of keyword terms and make it nearly impossible for newcomers to rank without a lot of SEO work. It’s hard for some to accept this idea that Google’s keyword volume tool is actually setting a post up for organic failure.
Here's an easy three-step process for targeting keywords with blog content.

Step 1: Identify Keyword Opportunities

Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post.

If you're chasing a timely topic – Use Google Trends or Google Suggest to find keyword phrases. Traditional keyword tools can also be of some use here—our Free Keyword Tool, for example (shameless plug) pulls in fresh data so you can research current events sooner.


If you're chasing recurring traffic – We've said it before, we'll say it again: The best way to find keywords that are relevant to your audience over the long term is by consulting your own analytic data. Specifically, look for keywords—and, more importantly, groups of related keywords—that are driving traffic and/or conversions, but for which you don't already have a dedicated page. For example, if people are finding your food blog with the keyword "guacamole," but you don't have a post dedicated to this happy ending for avocados, write one! A post with that keyword phrase in the title tag will not only rank higher for those searches, it will be more obviously relevant, increasing click-through.

Step 2: Narrow Down Your Topic

As a topic, "guacamole" is a bit broad. You're extremely unlikely to rank on the first page for that keyword. You'll need to pick a narrower topic that will still appeal to a good number of readers. If you use keyword grouping software, like WordStream for SEO (shameless plug), you can quickly find a variation that is both specific and relevant. Otherwise, use a keyword tool—and your best judgment—to determine a suitable phrase.

If you have a Flip camera at your disposal, you might decide that "video of how to make guacamole" is a good choice. This is much more specific, and you could make it even more specific if you chose ("video of how to make guacamole from scratch," "video of how to make the best fresh guacamole," etc.).

Narrow Down Keyword Phrase

Step 3: Write and Optimize Your Post

I always feel like choosing your topic is the hard part of blogging—once you know what you want to write about, the actual writing is easy! (I realize not everyone feels this way.)

Here are some tips to keep in mind when writing your keyword-targeted post:

As mentioned above, don't forget to use your keyword in the title tag. It's a key signal for search engines.
Even if you're doing a video post, you'll want some text on the page (in this case, the recipe). Use your keyword, and relevant variations on your keyword, in the text.
Use the keyword in appropriate meta tags, such as the meta description and the file name and alt text of your images. Also use it in the title and description of your video.
Use internal linking to your advantage. For example, if you have an index page of videos and another of dip recipes, add a link to the video from both, with optimized anchor text.
Don't forget to promote your post—on Twitter, Facebook, etc. This encourages external linking as well.
Now, that wasn't so hard, was it? In fact, targeting keywords with blog posts is rather easier than doing so with web pages, since you don't have to worry about how they fit into your site architecture. (In addition, promotion is often more natural.) And keyword research is as good a way as any to come up with topics to blog about.

Saturday, 21 April 2018

Latest Methods to Earn Money from Facebook- 2018

Businesses can make money, what about individuals? Is there any possibility for individuals to earn money from Facebook? Why not? Yes individuals too can earn money from Facebook. Please note that Facebook do not pay Businesses nor individuals. In fact many businesses are earning large chunk of money with the help of Facebook though not directly from Facebook. There are variety of options to monetize your Facebook indirectly. Let’s jump in to the strategies that will help anyone to make cash with Facebook. If you are someone who is looking to make sky-high income instantly, then this answer is definitely not for you! Don’t waste your time here.



Here's just a taste of what you'll find inside the cover of Network Marketing For Facebook.

1. Create an appealing Facebook profile.

When someone knows, likes and trusts you, they're more willing to hear about your business. Your profile gives you this opportunity when you use your profile picture; cover image, and "about" section properly.
Choose a professional profile picture. Use your cover image to give people a snapshot of your personality. A complete "about" section makes you more credible and rounds out your personality.

2. Post publicly on Facebook.

Your goal is to let your friends know what you do for a living and how you can help them. For example, if you're a realtor:
Hey everybody! As you may know, I love helping people find their dream home. If you know anyone that needs assistance, please message me.
If you're an insurance rep:
Hey there! As you may know, I love helping families be protected from unforeseen tragedies. If you know anyone that needs life insurance, please message me.

3. Use Facebook Messenger.

It is like email, but better. If you've previously conversed with a prospect and you're getting ready to talk to them again, you can quickly review all your previous talks in one place.
If you haven't spoken to a friend in a while, make sure to re-establish the relationship first. You don't want them to feel like you are only reaching out for business. You can say, "Hey! We haven't spoken in a while. How have you been?" Only chat about your products if they ask what you do.
4. Send messages based on past conversations and what you know about a friend.
A realtor example:
Hey Tom! I know you love houses with a view, and I seem to remember you were looking for a house. Well, check out this amazing lake view property! Do you want to come see it with me?
An insurance rep:
Hey Alicia! I know we're both family people, and it's been awesome to see yours grow up on Facebook. I was super glad to find out about this new life insurance option our company just created. It provides for families like no other policy I've seen. Do you want to hear more about it?

5. Keep the conversation going.

It's exciting to have someone respond to your messages! Thank them for the response, give them additional information: pictures, videos and details of your offering, and then let them know what is the next step.
If you don't hear back, send them a message once a week asking if they wanted to take the next step. Be patient. Not everyone checks Facebook daily.

6. Stay in touch.

It's only a matter of time until friends want your product. Stay in touch on Facebook by posting quality content and interacting with your friends' posts. Posting quality content is a balance between business and personal: Too much of either can result in failure. Be personal 80% of the time. People do business with those they have the best relationship with; so post about what's on your mind. Post about business the other 20%.
The more you interact with your friend's posts, the more your business posts appear in their newsfeed. Your friends will also see you as a true friend, not someone just trying to sell them products. When you comment on a friend's post, write from the heart. Treat it the same as when you talk face to face.

7. Grow your friends to grow your income.

With over a billion users, Facebook offers an unlimited amount of people to talk to if you take the time to build relationships. Facebook's Graph Search solves the new prospect obstacle by opening up their entire database to you. All you need to do is take the time to reach out and build relationships.

8. Create a group for support and inspiring sales teams.

Whether you're a manager motivating a team, or have a group of industry peers who want to support each other, Facebook Groups are the answer. You can move mountains when you belong to a group of passionate people working toward the same goals, supporting each other every day.
Once you start your group, post at least a few times a week. It could be a question, words of motivation, pictures, or videos. Always like and comment on what others are posting as well. Groups are like live events happening 24 hours a day. When run correctly, it will become the cornerstone of your success.

9. Remember, Facebook is part of the strategy, not the whole strategy.

Facebook connects you to new people and helps you develop relationships. However, you still need to talk with people face to face, over the phone, and at events. They also need to experience a "taste" of your offering.
Please go ahead only if you have enough patience and time to follow these strategies.
One should have connected to people on Facebook to make use of this income. The more you get connected to people on Facebook, the more you earn. It can be through your Personal Profile or Fan page or Community page or Groups or anything on Facebook.


People who have Facebook pages with good number of likes have higher chances of earning since that is where you don’t have limitation. Facebook profile cannot have more than 5,000 friends. Facebook pages and groups do not possess any limitation.
I recommend all of you to use either Facebook page or group to start. Let’s break down the Facebook monetization process in to two simple steps. Getting good number of Facebook page likes / group members.
Generating revenue through various ways listed below.

i. Get Good Number Of Facebook Page Likes / Group Members

Select a topic for Facebook page or group. Topic should be related to Entertainment since that will grab a lot of users attention.
Let’s split Facebook pages and groups for better understanding.
Get Facebook Page Likes
Create a Facebook page using this link with compelling page name. Your page name is very important since that will encourage people to like your page in suggestions list.
  • Setup a good profile picture and cover photo.
  • Invite all your friends to like your Facebook page.
  • Ask your friends to share your Facebook page to their wall.
  • Post user engaging content like photos / messages / videos so that people may share your posts and then their friends will also see your page, thus you will get more number of likes.
  • Post things that are more likely to get comments, shares and likes / reactions.
  • Post one or two links a day (we will see the kind of links in second step)

Get Facebook Group Members
  • Create a Facebook group with privacy as Public
  • Add all your friends to that group
  • Ask your friends to add their friends to that group
  • Keep group post approval settings as “All group posts must be approved by an admin or a moderator” and prevent spam as much as possible so your group members may not get bored.
  • Post user engaging content like photos / messages / videos so that people may share your posts and then their friends will also see your page, thus more members will request to join the group.
  • Post things that are more likely to get comments, shares and likes / reactions.
  • Post one or two links a day (we will see the kind of links in second step)

ii. Earning from Facebook Page / Group

As I have said earlier, you should use Facebook as a marketing tool to make income. There are 100s of ways to make money online. Let me list few important and easy ways to start.
Way #1. Affiliate Marketing
Affiliate Marketing is basically referring a product or service to people and you will get paid when they make a purchase of the product or service. There are many affiliate programs in each and every category. You should select a niche based on your audience interest and that is when you can earn.
Some reputed Affiliate Programs
  • Amazon Affiliate Program (Shopping)
  • Flipkart (Shopping)
  • Makemytrip (Tour and Travels)
  • Yatra (Tour and Travels)
  • Impact Radius (Affiliate Marketplace)
  • Commission Junction (Affiliate Marketplace)

You should register with multiple affiliate programs and grab the product / service links and post it to your Facebook page / group. You can also make use of affiliate marketplaces like CJ to participate in multiple affiliate programs at once.
Way #2. Sell your own products
Don’t panic by reading the title. It is very easy to own an ecommerce store now a days. Follow these steps to sell your own product.
Register at Shopify using their $29 basic plan
Name your ecommerce shop and pick your brand domain name E.g : yourstorename.com
Your products can be anything like homemade crafts, books, gifts or anything that is affordable.
Take a photo of your product and create a product by following the instructions specified here.
Post links to your product on Facebook. Don’t post links often, your fans / group members may get irritated.
That’s all, you will get paid to your bank account once a user purchase your product.
All you have to do is couriering them the respective product.
Also read how to market your ecommerce products using Facebook ads
Way #3. Blogging
Blogging is one of the best ways to make money online. In fact you can take blogging as a full time profession to lead your life. I have already written a detailed article about blogging and making money online with zero investment.
Do read it here
Make Money from Facebook Pages
1. Promote new blog posts (i.e. drive traffic to your site)
There’s not much to say here.  When you publish a post on your website or any new content. post a link to it on Facebook.  This is FB 101 stuff.
You earn money from however you monetize your website, whether it’s display ads, affiliate offers, email marketing.  The key is that Facebook sends traffic to your site.
2. Boost popular Facebook posts
When you get high engagement for a particular post or piece of content, throw some money at it and boost it.  This could get the content much more traction, optins, ad revenue and even attract links.
The money materializes in the same way as posting.  Boosting sends traffic to your site.  In some cases you may opt to boost to attract more fans so that you can drive more traffic to your website in the future.
3. Promote other websites and get paid per 1,000 clicks
This Facebook monetization strategy inspired this post in the first place.  I love this strategy because the entire process can be outsourced for very little cost and easily generate hundreds or even thousands of dollars every month.
Here’s the deal.  There are websites that will pay you to post links/images etc. that link to their site.  They typically pay a set rate per 1,000 visitors you send them.
The beauty of this is that these websites provide all the content, usually suggest proven content and they are very good at producing highly engaging content.
Also, many of this content works in many niches because it’s generic, broad interest stuff a lot of people simply can’t resist to click.
That’s not bad additional revenue for 30 minutes of work each week.  In fact, I outsource all of it for a cost of about $30 to $40 per month.
Please keep in mind that I have quite a few fans (385,000) and while my FB page isn’t the most engaging, I do have fans and they do click, like, comment and share.
Revenue depends on number of fans, engagement and the amount the partner is willing to pay per 1,000 visitors.
Here are the best parts of this simple revenue source:
My FB audience likes the content.  The posts are highly engaging and interesting.  I do focus on posts relevant to the niche, but not always.  Some posts have universal appeal.
It takes about 2 to 4 minutes per day.  I use MeetEdgar and load it up in there so I have a nice bank of these posts to repost in the event I forget or can’t add new posts.  And yes, reposting still generates good revenue.
This is additional revenue to that generated by promoting your own website(s) from Facebook.
You get paid to expand the domains to which you send traffic (i.e. you don’t always have to just promote your website).
You don’t even need to have a website.  All you need is an engaged Facebook page.
What is this revenue source?
What I do is I partner with other websites who are active on Facebook.  We agree on a price per 1,000 visitors I send to their website from my Facebook page.  They provide me their best performing FB posts along with a tracking link.  In other words, I don’t have to come up with the Facebook post content. They provide their best performing posts to me.  This way I post proven posts.

And the list goes on and on. I have written a detailed article on online jobs. I repeat, Facebook do not pay you for getting likes or shares. You should have a business (or at least market someone’s business through affiliate marketing) to make money with the help of Facebook.

Tuesday, 17 April 2018

How to deal with a seller who isn’t meeting your benchmarks

Amid the business procedure, each merchant sounds extraordinary. They have contextual analyses, they have extraordinary looking material, they talk like specialists and everything is great. Be that as it may, nothing is as straightforward as it looks first and foremost.




There are constantly extra difficulties. The genuine trial of a specialist organization, or any seller, is the means by which they react to those progressions and difficulties. Do they put you, the client, first or do they get moderate and inert? In the event that you have a seller who isn’t addressing your necessities, yet you’re bolted into an agreement that influences it to cost restrictive to leave, these means will enable you to decrease a portion of the grinding in the relationship while giving a superior result to your organization.
Ensure the present seller feels your torment
You may be enticed to reject a proposal that a seller “feel your agony” as psychobabble. However, it is fundamentally vital. Like a restorative specialist with poor bedside way, a merchant can be inaccessible and too clinically objective. Be that as it may, your IT challenges are one of a kind and could be last chance business matters. A terrible seller can likewise be liable for misbehavior, neglecting to perceive indications and take fitting activities.
Signs that your association with a merchant or specialist co-op isn’t going great are generally apparent. Your remote hand’s demands have been more than once bungled; the data center has included numerous blackouts inside a brief timeframe; arrange network is questionable and missing the mark concerning desires. On the off chance that you see these or other indications as well as have the hunch that your merchant’s group needs proper sympathy, have a go at reeling them back with six particular requests.
  1. Week by week gatherings to survey ventures and changes
In the event that the seller gives you a medicine and requests that you make an arrangement to reconnect in a month and a half, you know you have an issue. Take control and calendar the surveys yourself. The merchant works for you, recall? (Regardless of whether they are a worldwide IT mammoth.) And anticipate that things will make strides. Useless IT ought not to be the typical situation. In the event that the seller reacts to better service, the week after week gatherings could be matched down to a month to month.
  1. Reports on blackout and execution patterns
The aphorism bears rehashing: If you can’t gauge it, you can’t oversee it. Expecting you’re following the correct measurements on blackouts and execution, contemplate the patterns and run over them with extreme attention to detail while the merchant is inside earshot, either in your office or on the telephone.
  1. Main driver examination (RCA) when episodes happen
In a perfect world, you have worked this into your service level understanding (SLA). Notwithstanding how your legitimate group words it, pass on the message that you require an RCA, including an arrangement of activity inside “x” number of hours after an occasion, to kill any plausibility of a rehashed occasion. Request that the merchant legitimize their game-plan. Be careful about them basically making a halfhearted effort of revealing to you what you need to hear.
  1. Hourly interchanges amid a blackout
Regardless of whether the refresh is “we have no refresh,” customary engagement is central. Also, it ought to be live. A content or email is lacking. Voice correspondence passes on more data and is less inclined to be misjudged. When you’re encountering a blackout, expect them to set up a telephone extension and join at the highest point of every hour.
  1. Audit of all setups after every blackout
Arrangement mistakes are a typical wellspring of blackouts, particularly when experts are occupied with machine by-apparatus setups. This point might be uncovered in the RCA. Be that as it may, post-blackout, your service (venture WAN, private cloud, and so forth.) could return to default. Have your seller affirm the right setting?
  1. Acceleration to service group, when important
The computerized framework is business basic. Whenever affected, for example by an SEV 1 occasion, an endeavor may go on red-alarm. As a venture CIO, CTO or IT executive, you should level with your CEO and be set up to acquire his or her rage. This is unequivocally the sort of torment you need your merchant to feel. Sooner or later, to abstain from writing protracted reactions, answer similar inquiries on and on, and feel the warmth of their own service, your merchant will need to ensure all that they improve the situation you are blameless.

Top Virtual Machine Software Programs Help Internet Marketing World

Virtualization software enables you to apply more than one operating system with only one PC window. Thanks to the Virtual Machine Software, it is absolutely impossible for you to run a big combination of operating systems from Chrome to Linux and so forth.
This article is a list of VM solutions. Each of them offers unique utility for the best compatibility of your business.



VMware Workstation

Through over 20 years of existence, the VMware Workstation keeps staying in a good position in the market. And all the time, people choose it as the standard of IT industry which never stops changing. The VMware Workstation always satisfies users with its wide range of applications matching up-to-date needs of virtualization.


In the VMware Workstation, it is the support of DirectX 10 along with OpenGL 3.3, both of them allow you to apply the advancement of the 3D. Moreover, the image elimination and video degradation are other two outstanding features of the program to run application of the graphics intensiveness. They are the key elements giving the software extra points in comparison with rivals who also provides the ability of creating and running VMs.
Besides helping users to set up a lot of rollback points thanks to snapshots, the VMware also makes it possible to deploy a wide range of instance in the same VM by a cloning system. These advantages bring you two options. One is a fully-isolated duplicate. The other is a link among clones which can save much space in the hardware parts. With the VMware Workstation, you have two versions to choose from, namely, Workstation Player and Workstation Pro.

VMware Fusion

Basing on the same story creating the VMware Workstation, the VMware Fusion offers users experience which is not much different. And the Mac platform is potential to apply such virtualization.
In fact, the VMware is the software mainly for the personal usage and no free is in need for the basic version. However, the VMware Fusion is not the same thing. As for the Pro version, customers have to make the payment with the purpose of businesses. Then, all advanced features will be set up.
With the VMware Fusion, it is possible for you to find out some features which are available for Mac system. They include the 5K iMac displays, the retina as well as non-retina configured mixtures. Additionally, the Unity Mode which performs the functionality of hiding the Windows desktop interface is also ready in the VMware Fusion. Furthermore, it enables users to launch and operate applications of the Windows in the Dock. But, such part requires the app to connect to the macOS.
It does not matter the VMware Fusion versions that you applied are free or paid since both of them bring you features to run the Windows from the Boot Camp. In such case, your Windows is considered as the guest VM sections.

Oracle VM VirtualBox

First launched in 2007, the Oracle VM VirtualBox provides the hypervisor which is suitable for both personal and business usage. And it operates under the GPLv2 license.
To satisfy a wide range of users, the VirtualBox provides guest operating systems with a lot of features of all versions. They are from XP to 10 Windows, or the Windows NT and the Server 2003 as well. The software enables users to work with the VMs in the Linux 2.4. Or even with the Solaris and OpenSolaris or the OpenBSD, there is no problem. Especially, thanks to the Oracle VM VirtualBox, you entirely can look back to the age of the OS/2 along with the DOS/Windows 3.1 where all purposes and old-fashion games such as Wasteland and Pool of Radiance are available at present.
In spite of only working with the Mac operating system, the Oracle VM  VirtualBox virtualization software can connect the macOS in VM. It is because of the fact that the brand Apple never let operating systems of their own to apply the hardware from other providers. It is a case for the standard installation for the macOS and then users of the Oracle VM VirtualBox pick the solution with the VM.
VirtualBox supports the ability to run multiple guest windows simultaneously and also provides a level of portability where a VM created on one host can be easily transferred to another that may have a completely different operating system.

Parallels Desktop

For Mac lovers, it is not that they never need to run their work in the Windows. But, how could it be when they have that need? The answer is the Parallels Desktop which allows users to apply with both Mac and Windows.
Basing on the very first usage with the Windows, it does not matter you apply to design, develop, set the gameplay or whatever, Parallels, all the time, performs the functionality of optimizing resources of the system and the hardware as well. Hence, thanks to the Parallels Desktop, you always get perfect IT experience on PC.
Like most of the products belonging to the VM, the Parallels Desktop gives its users a lot of features in their expectation. For more detailed with the Mac, it is possible for you to open webs in Internet Explorer or even Edge from the Window display which is in connection with the Mac Notification Center. Besides, files in process will be quickly moved within operating systems. Because of sharing in both macOS and Windows, the Parallels Desktop is available for the cloud storage as well.

QEMU

If you are a fan of Linux, you definitely know about the QEMU which is regarded as the hypervisor. The product has got a lot of attention from IT lovers because of no price tag in need and the simple usage of the emulation tool. Especially, the emulator of the open source provided by the QEMU impresses a wide range of peripherals which take advantage of the special translation. All of these things make the QEMU an ideal tool.
Along with applying the QEMU, you can combine the KVM virtualization software. Do you understand such suggestion? The combination of two will show essential performance. You, for sure, will feel like the native level with the right hardware and do not remember that your device is on the VM.

Moreover, the administration is a requirement which is only in need for some cases. An example is when you want to access a USB within the VM. So, the QEMU is a rare type of software which adds the pliability with the way of using. In spite of the fact that most of the users apply the QEMU in the Linux section, they can build it in both macOS and Windows well.

Cloud computing in 2018 and Information Technology Matters

When slowly it came to the end of 2017, almost every individual in the information technology aspect were to think of how they would do next to achieve all the IT objectives in the upcoming year. It is the reason why a list of 5 trends for the cloud computing exist for those who are moving forward the 2018 IT business.




Continuous development of solutions for the cloud services
One trend should be mentioned first is the SaaS which stands for the Software as a Service. It promises to create a potential door for both flexibility and finance of business in the services of the cloud. As for the public and the private cloud, there is a ton of solution newly available due to the launch of platforms, namely, Iaas and PaaS. And in 2018, it is hopeful that the simple along with well-performed feature of the cloud will support organizations at best.
In accordance with a survey about the cloud service carried out by the Cisco in 2016, the deployment and usage with these solutions seems not to be stop to reach dozens of goals in the future with an extraordinary speed. In 2018, you will witness an excellent deployment by the SaaS for the cloud system all over the world.
This document also expected that the SaaS would make up approximately 60% in the total of the cloud-based platform. And such number could be 12% greater than the one in 2017. Moreover, the PaaS and the IaaS are likely to show an increase which is at least 5% of the growth rate in the current year. It is true that the expectation for 2016 was a positive thing and it came true. And it repeated in 2018. So, we almost can think of the same thing in this year. In general, businesses those focus on the simplicity in operation as well as an easy access for their customer, there is no reason for them to ignore solution such as SaaS and PaaS.
An increase in the capacity of the cloud storage

Since there is an increase in the cloud services and the trend toward being an important part of businesses, users are hoping for an outstanding enhancement in 2018. With the purpose of reaching such expectation, a large number of cloud providers are working their best to offer more centers of data with unprecedented development for the capacity. According to a survey conducted by the Cisco, they predicted that the data center could store about 370EB of data in 2017 while the real figure was 600 EB. Hence, they keep forecast the number will be 1.1ZB in the end of 2018. And this predicted number wills double the last year.
Which owners of the data center tend to enlarge their space for storage enables businesses to take much advantage of this amazing capacity to accomplish their further targets. For more detailed, For instance, businesses those who own a big amount of data will take advantage of the larger storage space to set data. Then, it is time for next steps as analyzing numbers and taking a looking into the insight of the customer behavior as well as planning potential strategies. And for the small ones, they can use the small space with cheap prices.

The begin of the Internet of Everything
Looking back to 2017, there were two things which played an essential role in the information technology. They are the IoT – the internet of things and the artificial intelligence. It is like what Elon Musk mentioned when he talked about the potential cloud computing trend.
At the time experts foresee the continuous growth of the IoT for the data analytics. We can see the potential development of the internet of everything in the 2018. As for the usage, the IoE supports users in communications, data storage and producing processes. And for more, it enables people to communicate with everything.
An example is the Google’s Pixel Buds which was in launch in 2017. Here is a headset and offer the voice recognition and translation for 40 languages. Moreover, the IoE performs many other intelligent features like collecting the relation between customers and products/services. In the age of automation along with robots, the internet of everything brings the new simple experience for customers.
Internet quality enhancement with the 5G

With the reality that the global data generation is increasing in 2018, users of the storing service are expecting for a better and high-quality connection in the near future. For example, Qualcomm Snapdragon is focusing on creating a new network with higher speed and excellent performance. And, other companies are also catching this trend and it becomes a competition of the cloud storage improvement. Then, they upgrade into a new level, from the gigabyte LTE to the network of 5G.
The high responsiveness and the fast loading speed are two main things which users can expect in the enhancement of the network for apps. According to the providers, they will try the best to upgrade the SaaS, PaaS as well as many other ones.
The cloud security challenge

2017 was a year of the cyber-attacks which has never been terrible like that in the past. Some names can be mentioned here are the WannaCry, the CIA Vault 7 along with the Equifax. They are not a dream but the reality which occurred in the 21st century.
In 2018, experts expect that there may be more unlucky things happening. Bad people do these with the aim of undermining the cloud security cells. In fact, the sophistication is increasing day by day. It is the reason why the governments as well as related organizations are carrying out methods as well as solutions to be ready to face with dozens of risk out there.

Cloud arrangement models

Before it moves to the cloud, an endeavor must figure out which arrangement demonstrates the best address its issues. This choice depends on various variables, for example, security, execution prerequisites and cost. The four fundamental cloud organization models are:
Public cloud: people in general cloud is a multi-inhabitant condition in which an outsider supplier offers services and assets, for example, register and capacity, to clients over the web. Ventures pay for the cloud assets they devour on a compensation as-you-go premise.
Private cloud: A private cloud depends on a restrictive design that is committed to one association. An undertaking ordinarily assembles and keeps up its own private cloud framework in-house yet can likewise utilize an off-premises facilitated private cloud. Private mists give endeavors more straightforward control over their information and IT condition, making them particularly alluring to organizations with strict service and consistency prerequisites.
Hybrid cloud: In this arrangement shown, an undertaking utilizes both an open and private cloud. Workloads move between the two situations, and associations can perform cloud blasting when they require an extra limit. Hybrid cloud bears a venture the adaptability of people in general cloud while permitting mission-basic workloads to stay on premises, behind the organization’s firewall.
Multi-cloud: A multi-cloud methodology, for the most part, alludes to the utilization of various open mists from various suppliers. Ventures can utilize this model to limit seller secure dangers and select the best cloud services for their workloads, in light of cost, highlight set, and different components. Multi-cloud arrangements additionally increment repetition and guarantee high accessibility.

Cloud benefit classes

Cloud computing can be broken out into three center classifications, each of which conveys an alternate arrangement of assets as a service. To pick between these three classes, ventures need to choose how much duty they need over their framework. Survey these extra cloud computing terms to choose which class is best for you:
Software as a service (SaaS): With SaaS, the cloud supplier has applications all alone framework and makes those applications accessible to clients over the web. The supplier deals with all the hidden assets that help an application, running from servers and systems to middleware and OSes. Of every one of the three cloud computing service classes, SaaS requires minimal service from the client.
Stage as a service (PaaS): With PaaS, the cloud supplier has assets and instruments for application improvement on its foundation and makes those assets accessible to clients over the web. Notwithstanding the fundamental register and capacity framework, a PaaS offering incorporates devices for content editing, form service and different undertakings that empower designers to take off software all the more rapidly.
Foundation as a service (IaaS): In the IaaS show, a cloud client utilizes the web to access and utilize a supplier’s framework segments, for example, servers, stockpiling and systems service, as opposed to send and keep up that foundation in-house. This service accompanies the most adaptability yet, in addition, the most client obligation out of the three classifications.

Significant cloud suppliers

After you ace the essential cloud computing terms above and pick the sending model that best suits your necessities, it’s an ideal opportunity to pick a cloud supplier. This choice is regularly in light of value, area, accessible services, security, and consistency.
While most real suppliers have practically identical services, their particular capacities and highlights vary. Driving private cloud merchants or stages incorporate VMware and OpenStack, and best open cloud suppliers include:
Amazon Web Services (AWS): AWS entered the market in 2006 and is as of now the main open cloud supplier for IaaS, with SaaS and PaaS alternatives also. Its most mainstream services incorporate Elastic Compute Cloud, Simple Storage Service, and DynamoDB.
Microsoft Azure: In 2008, Microsoft unveiled its Azure open cloud, which likewise gives offerings to IaaS, PaaS, and SaaS. Its well-known services incorporate Azure Virtual Machines and Azure App Service.
Google Cloud Platform (GCP): GCP comprises of different open cloud services, for example, Cloud Engine, its IaaS offering, and App Engine, its PaaS advertising. Application Engine was the primary Google cloud service to dispatch in 2008.
Businesses need to take care to detect and prevent the It attacks. To do that, it requires them to invest methods of the information security along with management. Moreover, the malware detecting system should also be out of the must of the cloud computing system.

Social Media Connections With Political Game in 2018

Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading industry experts to get their take on how social media influences the ways we engage with politics and democracy.There is no doubt that social media has brought change to politics. From the waves of protest and unrest in response to the 2008 financial crisis, to the Arab spring of 2011, there has been a generalized feeling that political mobilization is on the rise, and that social media had something to do with it.


Our book investigating the relationship between social media and collective action, Political Turbulence, focuses on how social media allows new, “tiny acts” of political participation (liking, tweeting, viewing, following, signing petitions and so on), which turn social movement theory around. Rather than identifying with issues, forming collective identity and then acting to support the interests of that identity – or voting for a political party that supports it – in a social media world, people act first, and think about it, or identify with others later, if at all. These tiny acts of participation can scale up to large-scale mobilizations, such as demonstrations, protests or campaigns for policy change. But they almost always don’t. The overwhelming majority (99.99%) of petitions to the UK or US governments fail to get the 100,000 signatures required for a parliamentary debate (UK) or an official response (US).
The very few that succeed do so very quickly on a massive scale (petitions challenging the Brexit and Trump votes immediately shot above 4 million signatures, to become the largest petitions in history), but without the normal organizational or institutional trappings of a social or political movement, such as leaders or political parties – the reason why so many of the Arab Spring revolutions proved disappointing.
01. Free Advertising
Social media tools including Facebook, Twitter and Youtube allow politicians to speak directly to voters without spending a dime. Using those social media allows politicians to circumvent the traditional method of reaching voters through paid advertising or earned media.
2. Advertising Without Paying For Advertising
It has become fairly common for political campaigns to produce commercials and publish them for free on YouTube instead of, or in addition to, paying for time on television or the radio.
Often times, journalists covering campaigns will write about those YouTube ads, essentially broadcasting their message to a wider audience at no cost to the politicians.
03. How Campaigns Go Viral
Twitter and Facebook have become instrumental in organizing campaigns. They allow like-minded voters and activists to easily share news and information such as campaign events with each other. That's what the "Share" function on Facebook and "retweet" feature of Twitter are for.
Donald Trump used Twitter heavily in his 2016 presidential campaign. "I like it because I can get also my point of view out there, and my point of view is very important to a lot of people that are looking at me," Trump said.
04. Tailoring the Message to the Audience
Political campaigns can tap into a wealth of information or analytics about the people who are following them on social media, and customize their messages based on selected demographics. In other words, a campaign may find one message appropriate for voters under 30 years old will not be as effective with over 60 years old.
05. Fundraising
Some campaigns have used so-called "money bombs" to raise large amounts of cash in short period of time. Money bombs are typically 24-hour periods in which candidates press their supporters to donate money. They use social media such as Twitter and Facebook to get the word out, and often tie these money bombs to specific controversies that emerge during campaigns.
The popular libertarian Ron Paul, who ran for president in 2008, is orchestrated some of the most successful money bomb fundraising campaigns.
06. Controversy
Direct access to voters also has its down sides. Handlers and public-relations professionals often manage a candidate’s image, and for good reason: Allowing a politician to send out unfiltered tweets or Facebook posts has landed many a candidate in hot water or in embarrassing situations. See Anthony Weiner.
07. Feedback
Asking for feedback from voters or constituents can be a good thing. And it can be a very bad thing, depending on how politicians respond. Many campaigns hire staffers to monitor their social media channels for negative response and scrub anything unflattering. But such a bunker-like mentality can make a campaign appear defensive and closed off from the public. Well run modern day campaigns will engage the public regardless of whether their feedback is negative or positive.
08. Weighing Public Opinion
The value of social media is in its immediacy. Politicians and campaign do absolutely nothing without first knowing how their policy statements or moves will play among the electorate, and Twitter and Facebook both allow them to instantaneously gauge how the public is responding to an issue or controversy. Politicians can then adjust their campaigns accordingly, in real time, without the use of high-priced consultants or expensive polling.
09. It's Hip
One reason social media is effective is that it engages younger voters. Typically, older Americans tend to make up the largest portion of voters who actually go to the polls. But Twitter and Facebook have energized younger voters, which has had a profound impact on elections. President Barack Obama was the first politician to tap into the power of social media during his two successful campaigns.
10. Connection

Social media tools have allowed Americans to easily join together to petition the government and their elected officials, leveraging their numbers against the influence of powerful lobbyists and monied special interests. Make no mistake, lobbyists and special interest still have the upper hand, but the day will come when the power of social media allows like-minded citizens to join together in ways that will be just as powerful. The main events in a political campaign used to happen in the open: a debate, the release of a major TV ad or a public event where candidates tried to earn a spot on the evening news or the next day’s front page.
11. Reputation building
Reputation building is most essential part of social media. As for example we can guess that Indian Prime Minister Narendra Modi has been done via Apco Worldwide which is a land mark for other political leaders around the world. 

Conclusion: 
That was before the explosion of Facebook, Twitter and YouTube as political platforms. Now some of a campaign’s most pivotal efforts happen in the often-murky world of social media, where ads can be targeted to ever-narrower slices of the electorate and run continuously with no disclosure of who is paying for them. Reporters cannot easily discern what voters are seeing, and hoaxes and forgeries spread instantaneously.A study released this past week found that false information spreads faster and wider on Twitter than real news stories. Researchers at the Massachusetts Institute of Technology traced the path of more than 126,000 stories on Twitter and found that the average false story takes about 10 hours to reach 1,500 users compared with about 60 hours for real ones. On average, false information reaches 35 percent more people than true news.Google and Facebook have shared some fragmentary information with the Seattle commission, and through them Sanders is getting his own window into the online political marketplace. One outside group that supported the candidate who won the mayoral election, Jenny A. Durkan, spent $20,000 on one ad on a Google platform that the company displayed between 1 million and 5 million times.