Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

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it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 12 December 2017

Secrets of Digital Marketing and Web Consultancy Services in India

Most of the businesses in India still do not have a proper digital marketing presence and they will not be able to acquire customers for their business if they don’t have a digital marketing strategy in place. If you are reading this right now and if you cannot help these people; who else do you think will help them have a digital marketing presence?




So let’s get started on this exciting journey of starting a digital marketing agency and hope you will be able to get the maximum value out of these posts. Keep the following topics close to your heart while starting your digital marketing agency:

1. Choosing a Brand Name

What’s in the name? If you think the same, give it a thought because your agency’s name stays forever with you. Some take it casually without giving a thought. Some take names which resemble with the name of an authority site. This cheap publicity, for the useless mileage, doesn’t sustain for long. The name not only defines your digital presence but conveys your vision.

I love Facebook pixels a lot and I love the way they can track user behavior on the site. pixels are not limited to Facebook alone, almost every email marketing tool and advertising tool today uses pixels to track users behavior. So I came up with the name ‘Pixel Track’ as the name for my digital marketing agency.
2. Choosing a Domain Name

I have always been a guy who has preferred dot coms for websites. But I like the name Pixel Track a lot and I couldn’t get the .com version of it. I would have definitely wanted a .com domain name if there are a lot of people who are going to remember the name and visit the website. Having a dot com name is very important for a B2C website.

In this case, since Pixel Track is going to be a purely B2B business. I will not be having a lot of types it traffic to my website. In that case having a .in would suffice because a lot of sales is going to be driven by the sales team with a direct contact with the decision maker. I am still trying to get in touch with the owner of the .com name. When Pixel Track becomes an established brand and if the .com version has no brand or website with them, we might even be able to get the domain name for free.

3. Logo Design and Business Cards

Humans are very visual creatures. We remember what we see better than what we read. A good logo helps in increasing brand recall. It makes your presence unique and memorable. It doesn’t mean you have to spend loads of money perfecting your logo.

For my logo, I took the help from Learn Digital Marketing Facebook group members through logo competition. I liked one of the entries and finalized it. In future, we might spend time on analyzing different sample logo design. Once the agency starts getting clients, we might also allocate a budget for an improved design. To get the highest quality designs, I prefer using 99designs.com. For a lower budget, 48hourlogo.com is not a bad choice either.

You can also get a business card designed along with your logo. Any local printing company can help you get quality business cards printed. Business cards are an effective direct marketing tool for reflecting sincerity towards your work.

They come handy in the following situations:
  • Tradeshows
  • Airport Lounges
  • Industry Conferences
  • Bus/Taxi/Train/Plane
  • Happy Hours
  • Business Centres

You never know where you make a valuable business connection. Always be ready with your business card to strike a meaningful conversation. Make your business card professional and standard. Don’t try any tricks with it. Also, do not make the business card unnecessarily expensive.
4. Get a Partner or Go Solo: Your Decision

For Pixel Track, I have got a co-founder who will join the agency as Chief Operations Officer (COO). While choosing the partnership path, make sure you are on the same page with your partner/s. The following questions must be clear in advance to avoid confusion at a later stage:
  • How does inclusion strengthen the agency’s goals?
  • How much workload ease off with the addition?
  • Does my partner commit for a long-term relationship?

I chose a partner because, apart from the agency work, I have to invest quality time on:
  • Structuring courses for providing a learning environment at an affordable cost.
  • Focusing on building a hiring platform for digital marketing aspirants.
  • Working on top-of-the-funnel activities to engage with the audience.
  • Building the brand for bringing in as many people in the ‘Digital Deepak’ brand.
  • Converting a percentage of readers into paying clients for my services and consultancy.

5. Understanding the Partnership Deed

If you want to start agency on your own, go for sole proprietorship where a single individual owns, manages, and controls the business. People prefer partnerships and proprietorship over Pvt Ltd. companies and Limited Liability Partnership (LLP) because the former ones are easy to set up with less statutory compliances.

As I have a partner, we created a partnership deed for which CA charged us INR 14,000 for the complete process. This includes getting TAN, PAN, and GST as well (explained below). For an agency, a simple partnership works well because it doesn’t require any investor and issued shares.

Partnership deed is a written legal document highlighting the rights and responsibilities of the partners. It promotes mutual understanding and trust among the partnership members.

Although not mandatory, it is better to register your agency under the Indian Partnership Act. The registration gives you the right to file a lawsuit against the third party, co-partner protection, property protection, to name a few.

6. Taxation and Accounting in India

Whatever you read here about taxation is not legal advice and just my own experience. For legal reasons, I would request you to consult with a lawyer and a chartered accountant.

There are types of taxation is involved in running a company.
Direct Tax or Income Tax
Indirect Tax (GST) – Tax on Consumption
Tax Deduction on Payments made by you to your vendors or employees
1. Direct Tax (Tax on Income)

Direct taxation is the tax that you would pay on your income. If you are running your company and if you break even, then you do not need to pay any tax on income because you have no income.

To pay tax to the Income Tax Department you need a PAN number for the company. You can apply for a PAN number after the company is registered. This number is just like the PAN number that you have for personal income taxes, but the PAN number will be for the company. Good news is that you don’t need Aadhar card for the company!

Note that you have to be an employee in your own company and you can pay yourself a salary if you want. If you don’t want to withdraw a salary during the initial days, you can just mark a token salary for yourself. Your will be paying personal income tax like an employee on the income from your own company. And this income has all the benefits like deductions on housing loan, insurance etc.
2. Indirect Tax (Tax on Spending – GST)

Indirect tax is the tax that you have to pay on consumption. Whenever you buy something for your company like a computer you have to pay a sales tax on it.

We used to have value added tax which was charged by the state and we used to have service tax which was charged by the central government. Both of this is now replaced by GST. this simplifies the indirect taxation to a huge extent and once the GST system is a place business will be able to operate faster and smoother.

To pay indirect taxes you need a GST number. Your chartered accountant will help you get a GST number along with PAN number.

One important thing to note about GST is the input credit. Which means that you can balance the GST that you collect and the GST that you pay.

To help you understand consider the following example:

I provide INR 1,00,000 worth of services to my client. And when I send him the invoice I have to charge 18% GST on it. Which means that the total amount that the client has to pay is 1,18,000 rupees. I have to deposit the GST that I collected against my GST number. However, I would have many expenses as well in running my company.
For the sake of simplicity consider that I do not have any other expenses apart from a computer which I purchased for INR 1,00,000. The total cost of the computer is INR 1,18,000 including GST. In this case, you can see that I need a computer to provide services worth INR 1,00,000 to my client. And, I have already paid 18% GST in the process of creating value for my client.
Since I have already paid INR 18,000 in GST, I can take it as an input credit, and I don’t need to deposit the 18% GST that I collected against my GST number. Which means I can keep the INR 1,18,000 I charged from my client and I have no GST liability on it.

In cases of offline purchase, I need to update this manually. Certain vendors have a facility where you can update the GST number with them and they will update the input credit for you.

For example, Facebook ads on Google ads will update your GST account with the speed that you have done. The GST system is still yet to be completely robust and in the meantime, we might have a lot of errors. But eventually, once the system is perfect you will have it working seamlessly.
3. Tax Deduction at Source

Apart from the direct tax that you pay on income at the indirect tax that you pay on consumption you also have to take care of the taxation for your partners and employees.

Tax deduction at source is a system which was devised to prevent people who evade income taxes. If you have a professional working with you and if you are paying a fee of INR 1,00,000 to this professional, then you have to deduct 10% on this amount and deposit against his PAN number. To do this deduction you need a TAN number! You need to do a similar procedure if you have full-time employees and if you are paying a monthly salary to them.

If you have been an employee before you know how this works, your employer will deduct tax at source and they will deposit against your PAN number. If your total tax liability for the year is less than the amount that they have deducted then you can get a refund from the IT Department. If your total tax liability is more than the TDS which has been deposited into the account then you have to go ahead and pay the extra tax.
Dealing with Accounting and Taxation

The Indian government has made it very complex to deal with the taxation issues and we need a chartered accountant and accountant inside our office to take care of all these things. You need to maintain books of accounts and maintain records of all the expenses and income that you are generating.

In the beginning, you can manage your bookkeeping with accounting software programs such as QuickBooks and Zoho Invoice. Such software simplifies customer invoicing and automates payment collections.

As clients and employees count increases, the accounting becomes more complex. In that case, you have an option to hire an accountant or outsource your accounting service.
Final Words

Aim for consistency. Never stop learning. No matter how small the client is, don’t take any project lightly. If you are in, give your best shot. There will be times when you need a break to avoid burnout. In those situations, switch off from all work-related stress and invest time in your hobbies. I love riding bikes. The warmth of the fresh air, caressing my body, rejuvenates my mind. Set the expectations clear with your clients. Never set unreal targets to attract your prospects.

Under promise and over deliver. All the best for starting your Digital Marketing Agency!

If you have any questions, leave a comment below!

B2B and B2C Content Marketing: Secret Milestones of Online Success

Although content marketing strategies for business-to-consumer (B2C) and business-to-business (B2B) have a lot of similarities, there are unique challenges when selling a product to a business as opposed to selling a product to a consumer. Whether you’re on the B2B side or B2C, each type of business must fine-tune their strategies to best meet the needs of their audience.

Here are the top 5 things to know about content marketing for B2B and B2C:


1. Content Marketing Can (and will) Work for Both

In today’s online world, content marketing has become one of the most effective strategies for marketers. In fact, 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute.

Because the approach, goals, and intentions of B2B audiences often differ from those of B2C audiences, we get these questions a lot:

“I know content marketing works for B2C, but can it work for my B2B company?”

Or vice versa.

“I know content marketing works for B2B, but can it work for my B2C company?”

The answer is, of course, a resounding YES! And here’s why:

2. B2C and B2B Content Marketing Strategies Require Unique Goals

Yes, content marketing works for both B2B and B2C, but to be successful, each company must set obtainable goals that are unique to their business. To start tracking the success of content (and guide future efforts), content marketing strategies need specific objectives.

By implementing these objectives or goals, businesses can determine what “great content” means to audiences within their industry. From there, they can make necessary adjustments along the way to create an effective formula.




Although content marketing strategies for business-to-consumer (B2C) and business-to-business (B2B) have a lot of similarities, there are unique challenges when selling a product to a business as opposed to selling a product to a consumer. Whether you’re on the B2B side or B2C, each type of business must fine-tune their strategies to best meet the needs of their audience.

Here are the top 5 things to know about content marketing for B2B and B2C:
1. Content Marketing Can (and will) Work for Both

In today’s online world, content marketing has become one of the most effective strategies for marketers. In fact, 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute.

Because the approach, goals, and intentions of B2B audiences often differ from those of B2C audiences, we get these questions a lot:


“I know content marketing works for B2C, but can it work for my B2B company?”

Or vice versa.


“I know content marketing works for B2B, but can it work for my B2C company?”


The answer is, of course, a resounding YES! And here’s why:


2. B2C and B2B Content Marketing Strategies Require Unique Goals

Yes, content marketing works for both B2B and B2C, but to be successful, each company must set obtainable goals that are unique to their business. To start tracking the success of content (and guide future efforts), content marketing strategies need specific objectives.

By implementing these objectives or goals, businesses can determine what “great content” means to audiences within their industry. From there, they can make necessary adjustments along the way to create an effective formula.


According to Content Marketing Institute’s report, 80% of B2B content marketers are focused on generating leads.


For B2C content marketers, brand awareness is the top goal at 74%.


For both B2B and B2C companies, their 2nd goal is focused on website traffic. Everyone wants more traffic to their site, but traffic alone is not a great indicator of content marketing success. If it’s coupled with other metrics, however, it can be particularly insightful.

Every company wants their content (or brand) to show up in the search results. But all too often, they limit their objectives by focusing on traffic alone. Getting a lot of traffic doesn’t mean obtaining leads or loyal customers. Yes, you want users to visit your site, but there is much more to be measured that can improve your content marketing strategy.

Here are some broad content goals that should be used as a starting point for any business. Successful content should:

Improve your brand awareness
Attract more traffic to your site
Build your audience
Generate new customer leads and/or sales
Develop your online reputation
Boost audience engagement
Encourage natural links and optimize search engine ranking
Benefit your competitive advantage


With any single content piece, it should accomplish one or more of these goals, and an entire content portfolio should accomplish all of them.
3. B2B and B2C Strategies Define Their Target Audience Differently

Whether it’s B2B or B2C, small business or enterprise, each one of us has an audience. For some, it’s very clearly defined and narrowly focused. For others, there’s a broad range of demographics. The key is to define that audience, so there’s a clear understanding of who they are, their habits and activities and how they can be reached.

These insights will inform a content marketing strategy, content formats, and amplification efforts. Put as much detail as you can into defining a target audience or personas; age, gender, where they work, what their leisure habits are; really anything that will shape and outline audience segments.



With B2C, the audience is often inspired by personal needs or questions. With B2B, the audience is often a part of a purchasing process with several stakeholders. Nevertheless, there’s typically one key decision-maker who will make the final decision to purchase a product or service.

Every audience segment should be specific enough that your messaging will change accordingly. Imagine the difference between them. How will you approach each segment with your content?

4. The Focus of B2C and B2B Content Differs

After defining target audiences or personas, we know that businesses and consumers buy for many different reasons. Businesses buy a product or service because it will fulfil a specific business need. And this need can typically be narrowed down to:
Saving money
Saving time
Boosting revenue

Consumers buy out of necessity, too. But it’s a little different than businesses. For example, if your water heater breaks, you’ll buy a replacement – but it’s not because you thoroughly enjoy purchasing the latest model of water heater – you just don’t want cold showers in the morning.

However, a lot of changes as consumers buy “luxuries” or items that aren’t based on a direct need. For me, that includes video games I pretend to buy for my son (but really, it’s for me), musical instruments that I can’t actually play, streaming services, gifts for the wife – you get the point.

Believe it, or not, consumer data tells us that all Americans (regardless of income) spend a large portion of their money on luxuries.


The way content is ideated and developed depends on the audience’s needs. And the type of content companies create is contingent on if they’re B2B or B2C.

5. Content That Answers Your Audience’s Questions Works for Both B2C and B2B

I’ve written about this before, but it should be repeated: It doesn’t matter if you’re B2B or B2C, content should answer the questions your audience is actively asking in search engines. No other content will generate the organic results the same way. If someone in your audience is asking a question, your company needs to be in front of them providing helpful answers.



Remember the questions I highlighted from #1 on this list? Our VMX video and this blog post is trying to accomplish that exact goal: help our audience answer their question, or solve their challenges by directing them to other content on our site.


When ideating and creating content that solves a problem, you’ll naturally target specific long-tail search queries. There are plenty of (FREE) places you can use to find out what questions your audience are asking. Try:
Answer The Public
Yahoo Answers
Ubersuggest
Keywordtool.io
Google Suggest
Blog comments
On-site search bar (if applicable)
Competitor FAQs
And maybe most importantly, ask your staff what they get asked all the time

Build out an editorial content calendar with these questions and prioritize those answers by search volume and competition. Ask yourself: Can we create content that is better than what already exists? Is this topic something we want to compete with?

Depending on these answers, you will need to either tweak the topic to be more applicable to your audience, or begin creating some of that sweet, sweet content.
Key Takeaways
Content marketing goals will vary depending on if your company is B2B or B2C
Both B2B and B2C companies must define their audiences and answer their questions
The content focus will differ depending on your audiences needs and purchasing habits
Content marketing will work for B2B and B2C!

Whether you’re starting a new content marketing campaign or need to revamp your current strategy, remember that although Content is King in making meaningful customer connections, search results get your content seen.

Secret Reasons Behind as Companies Choose Freelancers Compared Agencies

As far my 8 years in freelancing working world, I have seen lots of things and a few of them, I want to share with you. Whether looking for a side income or wanting to start building work experience, being a freelancer is an exciting thing to try. For a freelancer, there may be concerns that they will lose competitiveness with a larger agency. Are you the one who thinks so? Make no mistake. Some clients instead choose freelancers to hire their projects rather than pay for specific agencies. How can? Here's the explanation why companies prefer freelancers over agencies:

Secret Reasons Behind as Companies Choose Freelancers







Prices are pegged Freelancer Cheaper

Are you a freelancer beginner? Do not be afraid, this would be a plus for you. The client will choose to pay a freelancer that is much cheaper than paying the agency, for the same result. For those beginner freelancers who do not have work experience and testimonials, of course, the price you offer is cheaper, right? Assure the client that you can also produce the same job as the agency. Although what you get is not much, but a positive first impression is also important, Make the maximum work that can make the client hire you back in the future.

Freelancer More Efficient

Suppose there is a client who wants to create a website. It may take up to several months for the website to be perfect with the help of the agency. Whereas if he hired a freelancer, it could be making the website only takes a few weeks. In the agency, of course, the client must wait for his turn until the project is done so that takes a longer time. Not to mention if there are shortcomings or less suitable results. Meanwhile, if the freelancer is working, the client can request, complain, or give feedback at any time without having to wait for the turn so that the revision of the website can be quickly completed.


Freelancer More Flexible

You could say because freelancers only work on one person at a certain time, then the communication is more flexible and smooth. Suppose you are a freelancer who is working on project A from client A, then you should also be prepared whenever client A contacts you, as the freelancer does not set a patent working hour. Unlike the case with the agency. The agency is tied to working hours so that is where freelancers are superior. In addition, it is possible that he will ask for customization of work on the project that is currently being done. If you can make the client satisfied, then this can be a positive testimonial for you, right?

More Current Communication

The bigger the agency, the more busy and much work to handle so that communication with each client can also experience delays. Unlike the case, if the client works with a freelancer who is just one person. Communication between the two will also run smoothly because the freelancer will not rule out the order he received. This is because he also needs positive feedback from clients. In other words, freelancers will always be there to listen to client feedback and complaints.

Less Interested Agency with Small Jobs

For an agency that already has a name, they will think twice about receiving orders that do not give them income. Clients with a limited budget will prefer you as a freelancer to get things done that the agency says are trivial. Well, here you are ahead again, is not it? And of course, for a freelancer, this is an opportunity to try your best to show maximum performance. Although the work is trivial, the more you finish will also add to the experience.

Being a  freelancer has now been facilitated by technological developments. Software as a Service is one example of a system that can be easily used by freelancers in running business activities. For example, Sleek Accounting, the use of Sleek Accounting with a very affordable price and complete features can help freelancers to have a better business activity. Not only that, you can start a business as an accountant or book-keeper freelancer with the help of Sleek Accounting.

Well, still pessimistic with your profession as a freelancer? No need anymore because some of the points above show that you have more value that makes the client choose freelancers than the existing agency. Include a profile that can convince the client. Initially, your work will probably be priced cheaper, but over time, your skills and experience will also increase and you can set a more appropriate tariff.

Jobs as a freelancer is now increasingly popular and loved by many people. Although the number of freelance workers is still not so much, the prospect is quite promising. You who have not experienced can do this world as a side job or main job.

Thanks to the support of advanced technology that is increasingly easy to reach, freelance worker stretching even more advanced.

In order not to miss the work to be done, you can record the schedule and make a reminder or alarm on HP. Thus, later on you only need to observe the schedule and finish the work in accordance with the deadline schedule.

Nothing Important Ideas

Because the idea can come from anywhere and anytime, then do not forget to take HP wherever you go. When you start getting fresh ideas, immediately write the idea on HP. Later when you have free time, you can access the notes and start developing ideas into new things. This simple thing is very useful and can make the completion of the job so much easier.

Creating and Accessing Social Media

A freelance worker needs a wide network in order to get a job and build a reputation. To fulfil this, creating and accessing social media on a regular basis is one of the solutions. You can load a variety of work portfolios on social media. So prospective clients and social media users can assess your work. Not impossible if you get a new job offer if you are always active in social media.

Facilities for Learning New Things

Learning new things from the internet can be done by using sophisticated HP. Fill in your free time by accessing marketplace sites for freelancers, finding job referrals, and establishing new relationships with professionals. Gradually this will make your knowledge grow and support you become a more competent freelancer.

Do You Want a Freelance Job Instantly To Make Money Online

Have you ever heard of freelancing websites? There is a few special marketplace for freelancing affairs. There the employer offers the project and the job seeker can apply.Previously what is a marketplace? The marketplace is a site developed by its owners to bring together sellers and buyers or employers and job seekers.Benefits for the Seller/employer - He does not need to think about marketing to bring in customers/applicants. The managers will do it for them.





Benefits for buyers/job seekers - They can get what they need, goods, services or jobs.

Marketing usually costs a lot of money and time. Especially for the inexperienced or do not know how. So take advantage of marketplace sites, although some attract fees or commissions, you still get great benefits. Certainly, the fee is much smaller if you have to do it yourself.


Marketplace there is a newfangled like an online store, for example, Bukalapak and Tokopedia, but there is also an advertising model such as OLX and Kitchen Money.

The four names above generally focus on products and services. Meanwhile, if projects.co.uk and sribulencer.com lead to the job market. The facilities there are designed to make it easy for employers and applicants to meet and interact.

I myself am the manager of the Money kitchen. If you want to sell new / used goods or offer services just plug the ads there. Free, easy and fast. Kitchen Money in place BERJUBEL - Transaction Buying and Selling.

To support my efforts, I've used fiverr several times and seoclerks to get authors of product reviews. Up to now, I've been dealing probably with more than 300-400 applicants. From that experience, I can tell which applicants made me turn off and excited.

It should be noted that the information I share is more subjective, based on my position as an employer.

5 Tips on getting a freelance job

1. Install the original photo of your face

Some people do not care enough to put photos. And before looking at other things, the photo is the first seen.

Does it exist when you apply to a company, which is considered first your photo? If that does not escape, your application enters the trash can.

Without a good photo and a positive impression, the first impression you give is that you are not so serious at work, just a perfunctory, or just click fad.

2. Write down a good reason why you are suitable for the project

Remember when you applied, you were selling yourself. So in that reason, you explain why employers should choose you and not others.

There are applicants who do not give much effort in writing the reason. But some are really serious. Of course the more serious get more attention.

Examples of unfavorable reasons:

3. Make a good portfolio

Workers who look serious are those who have set up their portfolios.

Why is portfolio important?

Because when the employer filters the applicant, he does not know the applicant's ability. Only from the example of his work can he decide whether his expertise is appropriate or not.

The portfolio is better than just words like, "I'm sure I'm capable of doing the job you do well."

Also when you come in full preparation, you will appear more sticky than others.

4. Responsive

Ideally, prospective project applicants can quickly answer the questions that the employer has.

A little less fun if one conversation has to wait a day or two to get a reply.

Indeed not everyone has internet access anytime anywhere. But if anyone is more responsive than you, the chances of getting a job are also bigger than you.

5. Give the sample the requested text

For this tip more inclined for my purposes. Even though people have set up their portfolios, I want people to give me a sample of the article model I'm looking for.

First, I want to know if he can write as I want. Because of my experience, some people tend to write according to what he wants. Not what I need. If I have already obtained a writer like this, it is usually difficult to be directed and the results are not satisfactory for me.

Initially, I asked to write a prospective applicant for 500 words. Then I subtract it to 350 words. Because with a shorter number of words I can better assess whether he is able to write effectively and efficiently.

Additional tips

These are tips that will open up your chances of getting a job back or even recommended to others.

Give more than requested

Some people may feel a loss when it should give more than the minimum amount requested.

However, from my experience, there is one applicant always gives more than requested, he shows me, that he is able to do a bigger job.

I happen to have a bigger and bigger project, so I gave it to him.

If somebody ever needs a good writer, his name is the first one I would recommend.


It should be noted: Not everyone can appreciate the more effort you give. But if you are lucky to meet the right person, the new doors will open for you.

Monday, 11 December 2017

Global Social Media Advertising Services effectiveness in United States of America

As organic reach on social media continues to decrease, your greatest opportunities lie in laser-targeted, optimized paid social advertising and promotion, such as Facebook advertising, Twitter advertising, LinkedIn advertising and others.



Identifying the right target audience and setting up optimized campaigns to reach them is complex. Getting either of those wrong is wasteful…and expensive.

How Purbita Ditecha Web Consultancy Can Help


Purbita Ditecha Web Consultancy’s experience and expertize can help you reach your optimum audience at the lowest cost. Our extensive experience with paid social media campaigns means you are never starting from scratch. We know how to:
  • Quickly find the audience you want.
  • Set up the targeting that will reach them.
  • Optimize to reduce your cost per action.
It’s just as important to deliver the right message. Purbita Ditecha Web Consultancy will help you craft effective content and ads for each audience segment. We then apply a scientific approach to testing your messages, monitoring analytics carefully to evaluate which content is performing best. Through our expertize we are able to:
  • Deliver content and messaging designed specifically for your prospects.
  • Optimize continuously based on message testing.
  • Increase exposure and conversions with far less waste.
Our Social Media Advertising Services will:
  • Expand your brand reach on social media.
  • Zero in on your target audience on social media.
  • Create exactly the right message for every prospect.
  • Use your budget dollars wisely and increase overall ROI.
For best results, combine our Social Media Advertising Services with our comprehensive Social Media Strategy Services. Social media can amplify brand awareness, increase website traffic, attract new potential customers, build customer or prospect engagement, and take your digital marketing efforts to a whole new level.

“Doing social media” just because everyone does it will never work. Purbita Ditecha Web Consultancy’s extensive experience and data-backed research provide a sustainable competitive advantage.
Still, you have any issue then please shoot a mail to us via Contact us page.

Powerful Lessons Should Be Learned as an Entrepreneur

At one point in my life I felt a pull — almost like some sort of invisible magnet was trying to drag me in a new direction. But where was it pulling me?







The year was 2007. I had yet to start a company, or have it recognized by Inc. magazine as one of the nation’s fastest-growing private companies for three straight years.

Little did I know my life was about to change in a BIG way.
1. A Call to Action

Every entrepreneur has had an “a-ha!” moment — when an idea crystallizes and everything makes sense. I had such a moment after I developed software to solve a problem.

My marketing consulting tasks were way more time-consuming and repetitive than necessary. Unfortunately, there were no helpful keyword management software solutions on the market.

So I created one. At some point I realized a lot people would find my PPC automation software valuable. Many small businesses don’t have the time or expertise or budget to succeed at paid search, so my vision was to address this need in the marketplace.

I also realized that the software business was potentially much more valuable than the services businesses.

Once I had both a product and a service to sell, it was time to aggressively pursue the opportunity. I started pitching venture capital investment firms and, eventually, raised a few million dollars.

Lesson: Come up with several business ideas and test your theories before picking the best one and going all-in.
2. Facing Fear of Failure

In life, it’s a lot easier to just fly under the radar and keep your goals and achievements — and any failures to reach those goals — to yourself. Doing so helps you avoid a lot of embarrassment and judgment.

But when you start a business, you need to market it. You must put yourself out there in a very public way.

Something like 80-percent of businesses fail in the first year, so the odds are pretty stacked against you. And sadly, some people actually are hoping to see you fail — including some of your peers.

Lesson: Stay positive, ignore the naysayers, and learn from your mistakes so that things work out better the next time around. Some serial founders start multiple companies and look at each company as a learning experience, not a failure.

3. Seek Advisors to Help Guide Your Growth

Actually starting up and building my own business was shocking a lot of ways. It’s hugely important to have truly great advisors.

My company has had advisors, including Carol Meyers from Rapid7, Chris Litster from Constant Contact, and Janet Holian, the CEO at Gemvara. I’m an advisor to a few Boston-based start-ups including Curata and ThriveHive.

If you get the chance, definitely try to get into a mentorship or incubator program. It’s a great way to cut the learning curve. Plus, on top of the very tangible benefits, you’ll build relationships that will serve you through your entire career.

Also, in marketing, Rand Fishkin has built a big community and been open with his knowledge and experience, so I’ve learned quite a bit from reading everything he publishes and chatting with him at industry events.

Lesson: I think it’s important for every entrepreneur and business to have access to external knowledge and experience to help guide your growth.

4. Invest Profits Back Into Your Business

Your new business needs to eat in order to grow.

In the early days of my business, I fell in love with sole proprietorship; I could deduct legitimate business expenses, command higher rates as a contractor, and take on multiple clients. I paid myself handsomely, bought a new car, and was basically irresponsible with my newfound “wealth”.

In short, I treated my company like my own personal piggy bank. Big mistake.

Eventually, my thinking matured — I paid myself a lower salary and invested profits back into the business. It’s hard to adjust to the mindset that requires that you spend substantial amounts of “your own money” on payroll and marketing, yet it’s necessary in order to bootstrap the business and avoid taking on a lot of seed-level financing.

Lesson: The transition from employee to entrepreneur can be lucrative, yet dangerous, especially if you experience early success. Don’t let an increase in pay (by way of sales) cloud your good judgment and stunt your growth.

5. Team Building

You might start a business to follow your passion — something you’re good at and interested in. But as your business grows, you’ll inevitably find yourself doing less and less of whatever it was you started out doing.

You’ll find yourself focusing more on trying to find people smarter than you are to do a better job than you could have done.

The most important aspect of your job as a company founder is less about doing stuff you love to do and more about building a team.

Also, it’s really important to give employees the training and tools to be great and support them at every level in their efforts to do so. Authenticity and transparency are critical at Wordstream — we expect co-workers to be honest, ethical, and open to two-way communication.

Beyond that, other core values we live each day are “Take Action” and “Win Together”. Our industry moves so quickly that we absolutely have to be able to rely on and support one another. Employees have to be empowered to take calculated risks, even if it means they fall down from time to time.

Lesson: Even the greatest hobby can easily turn into work when it becomes your full-time job and livelihood. Nurture and encourage your team — employees are so much more engaged when they’re consistently shown that their ideas and contributions are valuable.

6. It’s Not All About the Money


Want to make loads of money? Grow and sell a business.

I won’t lie: that was one of my goals.

One thing you should come to terms with is that the vast majority of entrepreneurs won’t get rich quick. You hope it will happen eventually, but make sure you’re in it for the long haul.

So, in pursuit of those loads of riches, a funny thing happened. Building abusiness created value that wasn’t monetary.

One of the most valuable aspects of starting a business is the social capital and learning experiences you pick up along the journey. The opportunities I’ve had to meet other company founders and discuss crazy business ideas have been invaluable.

Lesson: Though it’s possible that you’ll make tons of money, be sure, along the way, to savor the insights you gain — about life and work — from the company you keep. It will help you put any failures in the proper context.
7. A Disturbing Lack of Faith

Moments of weakness are par for the course for entrepreneurs. At some point when things are extremely rough and the future of your company seems bleak, you might think about throwing in the towel and going to work for a rock star company.

That’s fine. You can think those thoughts all you want.

However, verbalizing your doubts can be an absolute confidence killer in your company. Cash-strapped entrepreneurs need the unwavering support of investors, staff, and strategic partners alike.

Lesson: Transparency is awesome, yes. But you can communicate your funding issues without raising fears that you may be having second thoughts or losing faith. In almost all cases, it’s critical that you keep doubts to yourself.
8. Chase Your Unicorns

Being impatient helps me come up with unusual solutions to stuff. Hacking a system results in ridiculously game-changing outcomes that drive business growth.

Don’t mistake activity for progress — 99-percent of the work people do is chasing after small changes. Instead you should be chasing unicorns.

The unicorn principle follows a power law, that the one-percent is better than all the 99-percent combined, and the top one-percent of the one-percent makes the unicorns look like failures. When you understand how this works, you stop chasing those small things and only go after big gains.

I believe it’s possible for entrepreneurs to predictably create unicorns (as opposed to discovering them by accident). There’s an actual repeatable workflow. That might sound like deciding to hit a hole-in-one, which is ridiculous, but it’s indeed possible!

Lesson: Very little of your effort will actually make a difference. Use your data to figure out where the leverage really is — the one-percent of work that produces huge marketing benefits. With a bit of math and analysis you can do great things.
9. You’re (Sort of) the Boss!

One of the most common reasons for wanting to start a business is to be your own boss. But generally, if you take on investors (as I did), you lose control of the company when you accept the venture capital dollars.

Even if you don’t have to take on investors, your customers become your new boss — and they’re likely to be much more demanding than your old boss ever was!

When you start a business — and especially when you’re in a growth phase — you are accountable to so many people. You need to think about your employees, customers, investors, and partners (internal and external) with every decision you make.

Lesson: There’s actually less freedom and more responsibility involved in starting a business versus having a regular job.
10. Achieving Success

I used to dream about my big idea becoming a reality. However, I greatly underestimated just how awesome it really is to show up at work and watch your dream become a reality as your company grows over time.

It’s impossible to anticipate or describe how great it feels to get your first office, move into a bigger, “real” office, have a company party to celebrate your achievements, be recognized with an industry award, or even just have really happy customers.

Every day, my WordStream co-workers inspire me with all the brilliant work they do to make us the successful company we are today. I am very thankful for having met such fantastic and dedicated people, and for the opportunity to work with them. They inspire me to do more.

Lesson: Success is great, but not an excuse to stop being awesome. Smooth sailing can breed complacency; it’s rarely the best environment for innovation. Now the question is: how can we continue being innovative and successful?
The Big Lesson for Aspiring Entrepreneurs

“Should I start a business?”

It’s a simple question without a simple answer.

Every year, I watch friends, many of them in the marketing industry, think about venturing into the exciting world of entrepreneurship. If you’re thinking about starting your own business — be it as agency, brand, vendor, or publisher — take the time to seriously think about everything touched on in this article. Building a new company from scratch will require a huge commitment of money and time.

Being an entrepreneur is an experience unlike any other. You must relentlessly chase perfection. You need a ridiculous amount of passion. You have to be able to adapt to crazy, unexpected things. And above all, you must provide something incredible to your customers or audience.

Running your own successful business probably won’t turn out exactly how you imagined — but that doesn’t mean it can’t turn out even better than you imagined!


Image credits: Shutterstock

Sunday, 10 December 2017

How to become online celebrity in social media instantly

Okay, we’re not talking about becoming the next Britney Spears, but how good would it feel to be well-known for doing something? Better yet, doing something that is a passion of yours? Being famous, maybe even a little famous, for something you really love? Sounds like a pie in the sky, you might be thinking, but for many of us this is our reality, and it’s a lot easier than you think. Mostly because of this magical thing called the Internet. Popularity is the keyword in this game… and I’m not just talking about making money online but about selling in general.Maybe in the 70s it was enough to just start bottling soda, name it coca cola and kill the game, maybe it was enough to create some cool software a few years ago and sell like crazy, but this is not the case now.





Now there is everything and everybody wants to sell. Money is made a different way – first you become popular, then you start selling, and not vice versa as most people do and fail.

I don’t use Facebook that much (if not for paid ads) and I’ve never really gotten Twitter, but I’m pretty popular online (which is why I don’t have time for Facebook that much, neither do I need it) and I’ve made a list of my top 5 ways to become popular on social media… online too.Let’s try to decode how you can leverage on the power of social media to make something very cool out of yourself.

1. Your unique talent

Some 15+ yrs back- I discovered my talent to be



1) storytelling &
2) being brutally honest in a funny way with out of the box analogies.
Social media became an amplifier. That’s what it is – a multiplier. Social media has no talent in itself. It is an advanced technology. If you are an idiot, you probably won’t go very far. But to make something of yourself, you first need to know your talents.

Timing is also important. When I got onto Social Media; there were not many. So, a clear door was open to be walked through. Now (with almost everyone trying to do it) -it is as difficult as asking a married women for a date and hoping to be successful. Yes! She might just go but the risk-reward ratio may not get favoring you. So, think of ‘what is in future and where there aren’t many people already’. That is where is your answer is lying.

So, ask yourself- ‘what are you genuinely good at’. Even if you are 60% good at it; start doing. The skill set will automatically keep sharpening as you make your own share of mistakes. If you are not camera shy, you can try videos. If you have a knack for photography, a vision for creating good images and a good eye, you can try your hand at platforms like pinterest, Instagram, flickr etc. If you have a way with words, the whole internet is your oyster.

The best part is – your audience is limitless if you have the right know how. And even if you do not have that know how, you can just Google! The internet has that covered as well 🙂 … topics as specific as hamster grooming, DIY jewellery, henna art, tattoo making, vegan food (and millions more) have an audience waiting. If you do it right, you will find them.

And once you do find them, mix your talent with their needs. Don’t just keep talking garbage in the name of your talent. Do something for your audiences. Solve a problem, make them laugh, share their sadness, share expertise – anything. But help them. Thats what I have been genuinely trying to do over my Blog, Facebook, Instagram, Linkedin, Twitter & Pinterest. It works and sometimes it works magically.



Just know what you can do and then go do it, like no one else can!

2. Show your passion

Just like your talent, your story will also help build trust.

Everyone has a story. What is it that drove you to the platform? What makes your passion points tick? What drives you to post a video every Tuesday, no matter where in the world are you? Why that ‘keeda’ in your head – that makes you paint and upload in the middle of the night?

Social media will be fruitless if your passion is listless, if there is no strength in your purpose. Because here, you have an audience and the good part is that this audience is available 24*7. No matter what you do, you are a marketer; you are selling yourself by selling your stories. And you are entertaining.

It becomes imperative that there be some drama, even in honesty. Social media has revived people like Renuka Shahane from their long hibernation – because it gives them voice. She talks about topics that matter to her, with little drama and lot of honesty. That’s what gets multiplied in this platform – your passion for what you stand for. Make sure that your voice gets heard, and in a different way.


3. Don’t consort with the extreme


The internet is a doorway to the infinite, one can say. If it gives us access to every good thing, it also opens doors to a lot of negativity. It gives voice to everyone, even those who do not have the intellectual ability to make good use of the voice.

Result – extreme views. There is a bandwagon out there, with millions following it blindly. You refuse to be a part of that bandwagon. You be the one to make trends, to find new ones. You be the one to break stereotypes and be a pioneer. Don’t outrage on a few you meet online who do not understand your genre. There will be another million who do, should you send out your message in a logical and creative manner.

Criticism is everywhere. And everyone is an armchair critic these days. I work for my believers. They are my target audience. It is them – whom I strive to make happy, to inspire. Not the extremists who refuse to use their brains and acknowledge that everyone is a unique blend of ideas and perspectives. Inside story- I receive hazaar abuses (with a lot of variety too) on my Blogs & other SM. What do I do – I still keep working. Simple!

If you want to leverage on the power of social media, keep your fans closer. And your enemies closer too maybe. They will too, keep talking about you, if not in the same positive light. They will ensure your name remains on the top of search results, making more people curious about you!

4. Don’t be addicted

I know this sounds difficult when social media is your bread and butter.

But what I mean is – your creative juices will flow best when you are thinking and spending time with your ideas. And that won’t happen only when you are online. Even when social media is the biggest parcel of your life, make sure it is also just a part.

Your ability to regularly switch off from the digital and spend time with yourself – will help you maintain sanity. I believe being online too much – makes you a reactive person. In life, it is good to delay reactions to avoid over-reactions. Life is more than the 5 reactions you can give on Facebook.

The best content creation happens when you are calm and at peace with yourself. For that, you surely need to switch off from time to time. A good team (or a few good friends) can help you manage things smoothly, so that you can juggle between creating and implementing ideas. Besides, there are many scheduling tools that you can use to ensure your updates reach your audiences in time, but you don’t have to be online 24×7.

Remember – this has to be treated like work. You can’t work all day – can you?

5. Install massive patience

I started my career as a Motivational Speaker and Trainer 17 years ago. And I started blogging 7 years ago. I still have a long way to go. The amplification takes time. The ones who become successful overnight – they generally do not last. They either spend the rest of their times living up to that expectation or they fizzle out pretty soon.

A better idea, as you go on about leveraging social media, is to build your brand brick by brick – with strong foundation. That’s the kind of structure that can withstand the test of time. And that’s why you need to install massive patience in your own software to deal with it.  Keep honing your skills. And promise yourself that every piece of content that you create online, will be better than what you created yesterday.

Technologies get upgraded every day. If you are committing to a profession built on the power of social media, you will need to follow the latest trends and adapt. The internet, in its vastness, also gives you all the necessary tools to keep building your brand going. You will find all the help you need to build your social media presence at Neil Patel’s blog. You could be a doctor, an architect, a cake maker or a massage guy in Kolkata – by just exposing Social Media with your already existing career you can get it an escape velocity.


Trust me- you follow the above five points with patience and perseverance – 80% of your syllabus gets automatically covered about How to become a Social Media Celebrity. It is about shedding that mental inertia & taking that one strong decision. Once you decide, stay put to it. And the big bang is as incidental then as a mother-in-law after a marriage.


My motto is:  
“It’s better to be rich and pretend you are not, than to be poor and pretend you are rich” …


but I’ve always been more into building assets (like this blog), not marketing. I hire people to promote for me, I don’t like showing off, but it works like nothing else no matter what I think about it… it does, you have to either do it, or find someone to do it for you if you want to be famous. Now you have 6 ways to become popular on social media, nothing can stop you, just pick one, become famous and start rockin’. Let me know if you liked this article, and stay awesome.

Friday, 1 December 2017

Social Media Effects on World Class Universities

When I was in university 10 years ago, Facebook was already intertwined with student life but very small scale. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research on Facebook when deciding their university and course.




With Facebook being a part and parcel of university students’ lives, there are many things that social media teams at universities can do to market the university, engage students, and stay in touch with alumni.
Here are just some ideas I’ve found through my research that you can implement for your university…
Facebook for Universities: 10 Creative Ideas for Social Media Managers

10 Facebook ideas for universities that want to be social

1. Share news, achievements, and milestones

A great, easy way to get started with using Facebook for your university is to share news about the university, such as achievements of students and professors and milestones of the university. This way, prospective, present, and past students can stay up-to-date with the happenings in the university while they are on Facebook.
The Massachusetts Institute of Technology (MIT) shares about an average of one post every weekday (which is a great frequency to begin with).
MIT Facebook post
If you want to go one step further, you could list the milestones of the university on the Facebook Page’s About section, like the University of Cambridge did. They listed their key milestones all the way back to 1209 when the university was founded.
University of Cambridge milestones
To list a milestone on your university’s Facebook Page, click on the three dots below the Page cover photo and select “Create Milestone”.
Create a milestone on Facebook Page
A popup will appear for you to fill out the details of the milestone, expand on the story, and add relevant photos. If you want to celebrate this milestone with your Page fans, you can leave the “Hide from News Feed” checkbox unchecked and hit “Save”. The milestone will be added to your Page and shared on its timeline.
Facebook Page milestone popup

2. Collect reviews from current and past students

Besides websites such as The Student Room and the UCAS, prospective students are also using social media to research their university options. They join Facebook Groups of the courses they are interested in, speak with current students, and check out reviews of the universities.
Facebook provides a section for you to collect reviews and ratings from current and past students, where you can also react or comment on the reviews. And yes, it’s important to respond to reviews, especially if it’s an unhappy comment.
A university that does this well is the University of Southern Queensland (Australia). They have garnered over 500 reviews and are rated 4.4 stars out of 5.
University of Southern Queensland Facebook reviews
To turn on the review section for your Facebook Page, navigate to “Settings” > “Edit Page” > “Tabs”. Besides “Reviews”, click on “Settings”, toggle the “Show Reviews” option, and hit “Save”.
Facebook review section settings

3. Provide virtual tours for prospective students

Another thing that prospective students might be keen on is checking out the university campus. Virtual tours via social media is a great way to let them explore your beautiful campus, especially for international students who are not able to fly over for the university’s open day.
Thanks to Facebook Live, you can even take them on a live, interactive tour around the campus. For example, two graduates at the University of Sussex did a Facebook Live tour of their campus and replied to questions via the comments.
You don’t need any expensive or fancy equipment to do this. All you need is a smartphone, Facebook Live, and a few passionate students who are interested in showing people around, like Steph and Matt.
On the other end of the spectrum, there are also virtual tours that are created using virtual reality technology. The virtual tour can then be added to your Facebook Page, like how Yale University did.
Yale University VR campus tour

4. Use Messenger to answer inquiries

In the past, emails and phone calls are the most common ways of contacting universities. With the rise of social media and messaging apps, Facebook Messenger opened up another communication channel between universities and students.
For example, Harvard University has a “Send Message” call-to-action on their Facebook Page. According to the Facebook, the Harvard University team typically replies to messages instantly.
Harvard University Facebook Messenger
If you are unable to check your Page’s messages regularly throughout your workday, you could use Facebook’s Response Assistant to set up automated greetings and replies to let students know that you’ll get back to them soon. You can find this under your Page “Settings” > “Messaging”.
Facebook Page Response Assistant

5. Welcome and bring new students together

Starting university life can be quite scary to many. It can be worse if you do not know anyone else going to the same university as you. So many universities create Facebook Groups for new students to ask questions, interact with one another, and get information about events and activities.
For example, the University of California, Davis creates a new Facebook group for every batch of new students at the university, which is managed by a group of administrators from their marketing and communications team.
UC Davis Freshman Facebook Group
Such groups can allow new students to connect and interact with one another even before the university term starts. After the term has started, you can use this group to inform students about events and activities happening on the campus.
It’s also common to have Facebook Groups for the various degrees and residence halls. For example, the Student Union at the University of Warwick sets up an official Facebook Group for every hall annually so that students living in the same hall can get to know one another better and organize activities via the group.
University of Warwick Hall Facebook Groups
If you would like to create Facebook Groups for the students in your university, here’s our guide to help you get started.

6. Curate student-generated content

Beside sharing news and announcements from the university, you could also share photos and videos taken by students. This not only gives prospective students a view of the university from current students’ perspectives but also engages current students by featuring them on the university’s Facebook Page. How cool would that be!
For instance, the social media team at California Polytechnic State University (Cal Poly) started a hashtag campaign, #CalPolyNow, to help share students’ voices and photos. Students would use the hashtags while posting on Instagram, and the team would re-post selected photos on the university Instagram account and cross-post some on their Facebook Page (with permission).
If you feel that the students in your university are more active on Instagram, you could also link to the university’s Instagram account from the Facebook Page. Using Facebook apps such as Instatab or Instagram Page App, you can add your Instagram gallery to your Facebook Page for free. Here’s an example by Cal Poly:
Cal Poly Facebook Instagram Feed
Alternatively, you could curate Instagram posts taken by students and compile them into a Facebook photo album, like Brigham Young University did.
Brigham Young University student-generated content

7. Offer career advice and support

Not every student would know how to plan their career. I certainly didn’t know when I was in university. Thankfully, many universities now offer career planning advice and support. Facebook is a great way to spread these helpful resources to the student body.
For example, the Student Careers & Skills at the University of Warwick has a Facebook Page, where they share career advice and inform students of relevant career fairs and events.
University of Warwick Student Careers and Skills
(Fun fact: Our CEO Joel Gascoigne and I both went to the University of Warwick!)

8. Organize and promote university events

With Facebook, you can also easily organize and market events at your university. Instead of having to create a new website for an event, you can simply create an event page on Facebook, where you can state the date, time, venue, and details of the event.
For example, Imperial College London regularly uses Facebook to promote events at their university.
Imperial College London events
An additional advantage is that Facebook would help you spread the word about your events. When students indicate that they are going to an event, Facebook would show that to their friends either on their News Feed or via notifications. This can help attract more people to your events.
You could go one step further by boosting your event on Facebook (as in advertising it on Facebook). Once you have created your event page on Facebook, there’s a “Boost Event” button that’ll allow you to advertise your event. Here’s more information about creating an event ad on Facebook.
Facebook promote event

9. Create sub-Facebook Pages

If you were to search “uc berkeley” on Facebook, you’ll see not one but more than 50 Facebook Pages. There’s the main UC Berkeley Facebook Page but there’s also one for the Haas School of Business at UC Berkeley, one for the UC Berkeley’s Goldman School of Public Policy, and many more.
UC Berkeley Facebook Pages
Every university is so diverse with many different departments, societies, and clubs. And each has its own unique set of audience. Rather than having one Facebook Page for the entire university, it’ll be more appropriate (and more fun) to have a Facebook Page for each group.
Of course, you do not have to manage every one of them as long as there’s someone within each group that is willing to. As the marketing team for the university, it’ll be great to lay out some guidelines or offer advice to the “marketer” in each group.
You can also give them an awareness boost by featuring them on the university’s main Facebook Page. If you like the Pages with the main Facebook Page, you can feature them by going to “Settings” > “Featured” and selecting which Pages you want to feature.
UC Berkeley featured Pages
To like another Page, click on the three dots below their cover photo and then “Like As Your Page”, and select the Page you want to like as.
Facebook Like As Your Page

10. Connect with alumni through Facebook Pages or Groups

We’ve talked a lot about marketing to prospective students and engaging current students. But staying in touch with the alumni is important, too. Alumni can help graduates jump-start their career and contribute through volunteering and fundraising.
For instance, Stanford University has several alumni Facebook Pages. On their main alumni Facebook Page, they share stories about their alumni and reminisce about the Stanford history.
Stanford Alumni Facebook Page

Over to you: What other ideas for you have?

Most students are on Facebook and are using Facebook Groups and Messenger to collaborate and communicate with one another. So Facebook is increasingly becoming an important channel for social media teams at universities to market, engage, and stay in touch with students. (The same can also be said for other social media networks such as Instagram and Twitter.)
As a recap, here are the 10 ideas I’ve found through my research and from my personal experience at university:
  1. Share news, achievements, and milestones
  2. Collect reviews from current and past students
  3. Provide virtual tours for prospective students
  4. Use Messenger to answer inquiries
  5. Welcome and bring new students together
  6. Curate student-generated content
  7. Offer career advice and support
  8. Organize and promote university events
  9. Create sub-Facebook Pages
  10. Connect with alumni through Facebook Pages or Groups
What other cool ideas can you think of that social media managers at universities can try? Are there anything special that you do at your university?
It’ll be great to hear from you!
P.S. If you are interested in learning more about social media at universities, contact me or my team member.