Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Thursday, 12 October 2017

Get Free Your Business Website or Blog With Custom Domain

It is said that initially, blogging involved a personal web log, in which a person would journal about their day. From "web log" came the term "blog." Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.



Blog Versus Website

Many people are still confused over what constitutes a blog over a website. Part of the problem is that many businesses use both, integrating them into a single web presence. But there are two features of a blog that set it apart from a traditional website.
  1. Blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week.
  2. Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog makes it social.

Why Is Blogging Is So Popular?

There are several reasons why entrepreneurs have turned to blogging.
  1. Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
  1. Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
  2. A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
  1. Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products.
  2. How to Start a Blog

    The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. There are free blog options such as WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting and installing WordPress or other content management system on your host. Most webhosts offer this.
    Once your blog is up and running, you need keep it active with new content to grow your business. While your blog can complement an existing business, it's also a great way to add additional income. You can promote other companies' products and services in affiliate marketing. You can offer to advertise or feed ad networks onto your blog. If you have a service business you're promoting your blog, you can create your own information products to compliment it.
    Or, if you have your own product, you can offer a service.
    If you truly cannot afford to pay for hosting or don’t want to pay, one of the best routes to go for is Blogger with a custom domain. As far as free hosting goes, this beats other providers by a mile. Here’s why.

    What is a Custom Domain?

    This is your personal real estate on the Internet. It is a top level domain in the form of yourblog.comas opposed to yourblog.blogspot.com which is a sub-domain. A custom domain is not free. Depending on the domain extension, that is, the last part of the domain after the dot, you may spend anything from $1 to $20 a year. For more on domain names, read our free eBook, How the Internet Works. Here the method to Get Free custom domain

    Advantages of Blogger on a Custom Domain

    Most people starting their blogging journey want to keep their costs at a minimum. It is, therefore, logical to want to go with a sub-domain on Blogger or WordPress which are free. However, it is always better to make a small initial investment in a custom domain and then host your site on Blogger. There are several advantages to having your own domain name, these include:
    • Preventing someone else from owning your dream domain name
    • A professional looking web and email address
    • Personal branding
    In the end it doesn’t cost you much, so there’s not much against the idea. There are, however, many reasons you should have a personal domain.

    Get Free Hosting With Your Domain On Blogger

    The hosting is free on Blogger. You also don’t have to upgrade to a premium package to use your custom domain, as is the case with other free hosting providers. Once you have paid for your domain with your preferred registrar, you can host your site free on Blogger. Conversely, buying a domain on WordPress.com starts at starts at $18.00 per domain, per year while moving a domain name you already own costs $13.00 per domain, per year. 



    Set up your domain with your blog

    Set up a custom domain so that your original Blogger address automatically forwards to your new domain.
    1. Sign in to Blogger.
    2. Select the blog to update.
    3. In the left menu, click Settings > Basic > Publishing.
    4. Under your current domain, click Set up a 3rd party URL for your blog.
    5. Enter your URL, including the www.
    6. Click Save.
    7. An error will appear with two CNAMEs.
    8. Visit your domain registrar's website and find the DNS (Domain Name System) or the Name Server settings in the control panel.
    9. Delete existing CNAME entries.
    10. Enter the CNAMEs provided in the error message and click Save.
    11. Wait for a few hours for your settings to activate, then follow steps 1–6 above.
     
    It may take up to 24 hours for the process to complete. If you see an error after 24 hours, try the process again. Contact your domain registrar for further help.

    Note:

    Host Name/Alias: www
    This is the part of your website's address that you designated. For example, if www.mydomain.com is your address, enter www.
    Value/Destination: <YOUR DOMAIN>.ghs.googlehosted.com
    For example, if you chose www.mydomain.com as the address, enter www.mydomain.com.ghs.googlehosted.com.
    Optional: You can also enter A-records, which link your naked domain (example.com) to an actual site (www.example.com).
    Enter your domain name in the format example.com, and list the IP addresses shown below in the "A" section. You'll need to add four separate A-records which point to four different Google IPs.
    • 216.239.32.21
    • 216.239.34.21
    • 216.239.36.21
    • 216.239.38.21
    • Register a Domain Name

      The first step is to register a domain name. A search on Google for “domain registrar” comes up with hundreds of results. Check out this list of ICANN accredited registrars. The process should only you take you a few minutes.

      Create a Blog on Blogger

      Once your domain is registered, go to Blogger and create a new blog using a sub-domain of your choice, for example,. yourblog.blogspot.com. Next go to Settings > Basic.
      setting-up-blogger-for-custom-domain
      Click the option “+ Set up a third-party URL for your blog”. Enter the domain name you registered in Step 1 above in the space provided, Be sure to include the “www” part of the domain. The full domain name should be in the format http://www.yourblog.com.
      setting-up-blogger-for-custom-domain2
      After you click Save, you should get an error similar to the screen shot below.
    • Take note of the two CNAMEs listed. Each CNAME is made up of two parts: Name, Label or Host; and Destination, Target or Points to. The first CNAME is the same for all bloggers/site owners. Name represents “www” and Destination “ghs.google.com.” The second CNAME is specific to your site and your Google Account, and thus differs for each site owner.

      Update CNAMES with Your Domain Registrar

      I am using GoDaddy for this example. Log into your domain registrar’s control panel and locate the DNS settings. Where it says, Name, Label or Host type in “www” and enter ghs.google.com as the Destination, Target or Points to. Repeat the process for the second CNAME.
      godaddy-cname
      Next, locate your A Records. You need to create four different A records that point to four different Google IP addresses:
      1. 216.239.32.21
      2. 216.239.34.21
      3. 216.239.36.21
      4. 216.239.38.21
      This will ensure that visitors typing in your domain with or without the “WWW’ still land on your site. You will need to wait for 1-4 hours for these changes to take effect before proceeding.
      After this time, you should be able to add the custom domain without getting an error message. Google takes care of redirection such that once your blog on the sub-domain is requested, it redirects to your custom domain.
      blogger-custom-domain-redirect
      Finally, check out your blog using your custom domain in the browser and confirm that everything works well. If you get stuck, post a question in the comments section below.
      Do you have any experience navigating free blog hosts? Has this helped you? Share your advice and tips for deciding between the free blog hosts. Finally, like all other business ideas, your success comes from marketing and letting your target market know about your blog. Great ways to reach your market are through social media, email list, and reaching out to other bloggers, podcasters, and media outlets for publicity.

Friday, 1 September 2017

Tech Reveals:How to Draft a Great Fantasy Football Team

Fantasy football is a sport that many people love. Not only is it fun to play during the year, but drafting a team is a great experience. You need to have a plan for drafting the perfect team before you get to your draft. There are many people who are just starting to understand the strategy around fantasy football. Some people choose to concentrate on a certain position that racks up points.



Others would rather have a balanced team with strong players at each position. Not only do you have to look at player stats, but you need to look at what team the players are on. Having a running back on a bad team is detrimental for several reasons. Not only can a defense focus on your player, but his team will also stop running the ball at the end of the game if they are behind. Here are some other drafting tips to get the best team you can.
Do Not Panic in the Draft
Before the fantasy draft, you need to have a solid plan for how you want your team to look after it is over. However, if something goes wrong during the draft, it is vital to stay calm. Many players get frustrated or panic if their favorite player goes off the board. Instead of doing this, go on to the next player who you feel is worth the pick. After the draft is over, you can always propose a trade with players from your league. This is one of the best ways to build your team the way you want.
Focus on Value
There are many players in the league who produce at a high level. However, they may not be as popular as some of the other players. Many players are on teams that are not good. These are often the best value picks in the entire draft. Value picks generally take place in the late stages of the draft. The more research that you conduct before the draft, the higher the chance that you will have success finding a great value player.
Rookies
Another area to concentrate on is rookies. There are various rookie players who produce at a high level once the season starts. However, it is almost impossible to know which rookies are going to do well. If you have the time, watch college football games from the prior year involving some of the best rookies. This is a great way to get a feel for the overall speed and talent that they are bringing to the NFL. Players who drafted Ezekiel Elliot last year were in a great position to have success in their league. Overall, fantasy football should be a fun experience for anyone who plays. It is vital to conduct research before the draft starts. Not only will this give you an outline to draft with, but it will also help you stay calm if some of your favorite players go off the board. In the later rounds of the draft, go after value players who other people are ignoring.


Sunday, 20 August 2017

Global Social Media Advertising Services effectiveness in United States of America

As organic reach on social media continues to decrease, your greatest opportunities lie in laser-targeted, optimized paid social advertising and promotion, such as Facebook advertising, Twitter advertising, LinkedIn advertising and others.



Identifying the right target audience and setting up optimized campaigns to reach them is complex. Getting either of those wrong is wasteful…and expensive.

How Purbita Ditecha Web Consultancy Can Help


Purbita Ditecha Web Consultancy’s experience and expertize can help you reach your optimum audience at the lowest cost. Our extensive experience with paid social media campaigns means you are never starting from scratch. We know how to:
  • Quickly find the audience you want.
  • Set up the targeting that will reach them.
  • Optimize to reduce your cost per action.
It’s just as important to deliver the right message. Purbita Ditecha Web Consultancy will help you craft effective content and ads for each audience segment. We then apply a scientific approach to testing your messages, monitoring analytics carefully to evaluate which content is performing best. Through our expertize we are able to:
  • Deliver content and messaging designed specifically for your prospects.
  • Optimize continuously based on message testing.
  • Increase exposure and conversions with far less waste.
Our Social Media Advertising Services will:
  • Expand your brand reach on social media.
  • Zero in on your target audience on social media.
  • Create exactly the right message for every prospect.
  • Use your budget dollars wisely and increase overall ROI.
For best results, combine our Social Media Advertising Services with our comprehensive Social Media Strategy Services. Social media can amplify brand awareness, increase website traffic, attract new potential customers, build customer or prospect engagement, and take your digital marketing efforts to a whole new level.

“Doing social media” just because everyone does it will never work. Purbita Ditecha Web Consultancy’s extensive experience and data-backed research provide a sustainable competitive advantage.
Still, you have any issue then please shoot a mail to us via Contact us page.

Tuesday, 15 August 2017

Secrets of Digital Marketing and Web Consultancy Services in India

Most of the businesses in India still do not have a proper digital marketing presence and they will not be able to acquire customers for their business if they don’t have a digital marketing strategy in place. If you are reading this right now and if you cannot help these people; who else do you think will help them have a digital marketing presence?




So let’s get started on this exciting journey of starting a digital marketing agency and hope you will be able to get the maximum value out of these posts. Keep the following topics close to your heart while starting your digital marketing agency:

1. Choosing a Brand Name

What’s in the name? If you think the same, give it a thought because your agency’s name stays forever with you. Some take it casually without giving a thought. Some take names which resemble with the name of an authority site. This cheap publicity, for the useless mileage, doesn’t sustain for long. The name not only defines your digital presence but conveys your vision.

I love Facebook pixels a lot and I love the way they can track user behavior on the site. pixels are not limited to Facebook alone, almost every email marketing tool and advertising tool today uses pixels to track users behavior. So I came up with the name ‘Pixel Track’ as the name for my digital marketing agency.
2. Choosing a Domain Name

I have always been a guy who has preferred dot coms for websites. But I like the name Pixel Track a lot and I couldn’t get the .com version of it. I would have definitely wanted a .com domain name if there are a lot of people who are going to remember the name and visit the website. Having a dot com name is very important for a B2C website.

In this case, since Pixel Track is going to be a purely B2B business. I will not be having a lot of types it traffic to my website. In that case having a .in would suffice because a lot of sales is going to be driven by the sales team with a direct contact with the decision maker. I am still trying to get in touch with the owner of the .com name. When Pixel Track becomes an established brand and if the .com version has no brand or website with them, we might even be able to get the domain name for free.

3. Logo Design and Business Cards

Humans are very visual creatures. We remember what we see better than what we read. A good logo helps in increasing brand recall. It makes your presence unique and memorable. It doesn’t mean you have to spend loads of money perfecting your logo.

For my logo, I took the help from Learn Digital Marketing Facebook group members through logo competition. I liked one of the entries and finalized it. In future, we might spend time on analyzing different sample logo design. Once the agency starts getting clients, we might also allocate a budget for an improved design. To get the highest quality designs, I prefer using 99designs.com. For a lower budget, 48hourlogo.com is not a bad choice either.

You can also get a business card designed along with your logo. Any local printing company can help you get quality business cards printed. Business cards are an effective direct marketing tool for reflecting sincerity towards your work.

They come handy in the following situations:
  • Tradeshows
  • Airport Lounges
  • Industry Conferences
  • Bus/Taxi/Train/Plane
  • Happy Hours
  • Business Centres

You never know where you make a valuable business connection. Always be ready with your business card to strike a meaningful conversation. Make your business card professional and standard. Don’t try any tricks with it. Also, do not make the business card unnecessarily expensive.
4. Get a Partner or Go Solo: Your Decision

For Pixel Track, I have got a co-founder who will join the agency as Chief Operations Officer (COO). While choosing the partnership path, make sure you are on the same page with your partner/s. The following questions must be clear in advance to avoid confusion at a later stage:
  • How does inclusion strengthen the agency’s goals?
  • How much workload ease off with the addition?
  • Does my partner commit for a long-term relationship?

I chose a partner because, apart from the agency work, I have to invest quality time on:
  • Structuring courses for providing a learning environment at an affordable cost.
  • Focusing on building a hiring platform for digital marketing aspirants.
  • Working on top-of-the-funnel activities to engage with the audience.
  • Building the brand for bringing in as many people in the ‘Digital Deepak’ brand.
  • Converting a percentage of readers into paying clients for my services and consultancy.

5. Understanding the Partnership Deed

If you want to start agency on your own, go for sole proprietorship where a single individual owns, manages, and controls the business. People prefer partnerships and proprietorship over Pvt Ltd. companies and Limited Liability Partnership (LLP) because the former ones are easy to set up with less statutory compliances.

As I have a partner, we created a partnership deed for which CA charged us INR 14,000 for the complete process. This includes getting TAN, PAN, and GST as well (explained below). For an agency, a simple partnership works well because it doesn’t require any investor and issued shares.

Partnership deed is a written legal document highlighting the rights and responsibilities of the partners. It promotes mutual understanding and trust among the partnership members.

Although not mandatory, it is better to register your agency under the Indian Partnership Act. The registration gives you the right to file a lawsuit against the third party, co-partner protection, property protection, to name a few.

6. Taxation and Accounting in India

Whatever you read here about taxation is not legal advice and just my own experience. For legal reasons, I would request you to consult with a lawyer and a chartered accountant.

There are types of taxation is involved in running a company.
Direct Tax or Income Tax
Indirect Tax (GST) – Tax on Consumption
Tax Deduction on Payments made by you to your vendors or employees
1. Direct Tax (Tax on Income)

Direct taxation is the tax that you would pay on your income. If you are running your company and if you break even, then you do not need to pay any tax on income because you have no income.

To pay tax to the Income Tax Department you need a PAN number for the company. You can apply for a PAN number after the company is registered. This number is just like the PAN number that you have for personal income taxes, but the PAN number will be for the company. Good news is that you don’t need Aadhar card for the company!

Note that you have to be an employee in your own company and you can pay yourself a salary if you want. If you don’t want to withdraw a salary during the initial days, you can just mark a token salary for yourself. Your will be paying personal income tax like an employee on the income from your own company. And this income has all the benefits like deductions on housing loan, insurance etc.
2. Indirect Tax (Tax on Spending – GST)

Indirect tax is the tax that you have to pay on consumption. Whenever you buy something for your company like a computer you have to pay a sales tax on it.

We used to have value added tax which was charged by the state and we used to have service tax which was charged by the central government. Both of this is now replaced by GST. this simplifies the indirect taxation to a huge extent and once the GST system is a place business will be able to operate faster and smoother.

To pay indirect taxes you need a GST number. Your chartered accountant will help you get a GST number along with PAN number.

One important thing to note about GST is the input credit. Which means that you can balance the GST that you collect and the GST that you pay.

To help you understand consider the following example:

I provide INR 1,00,000 worth of services to my client. And when I send him the invoice I have to charge 18% GST on it. Which means that the total amount that the client has to pay is 1,18,000 rupees. I have to deposit the GST that I collected against my GST number. However, I would have many expenses as well in running my company.
For the sake of simplicity consider that I do not have any other expenses apart from a computer which I purchased for INR 1,00,000. The total cost of the computer is INR 1,18,000 including GST. In this case, you can see that I need a computer to provide services worth INR 1,00,000 to my client. And, I have already paid 18% GST in the process of creating value for my client.
Since I have already paid INR 18,000 in GST, I can take it as an input credit, and I don’t need to deposit the 18% GST that I collected against my GST number. Which means I can keep the INR 1,18,000 I charged from my client and I have no GST liability on it.

In cases of offline purchase, I need to update this manually. Certain vendors have a facility where you can update the GST number with them and they will update the input credit for you.

For example, Facebook ads on Google ads will update your GST account with the speed that you have done. The GST system is still yet to be completely robust and in the meantime, we might have a lot of errors. But eventually, once the system is perfect you will have it working seamlessly.
3. Tax Deduction at Source

Apart from the direct tax that you pay on income at the indirect tax that you pay on consumption you also have to take care of the taxation for your partners and employees.

Tax deduction at source is a system which was devised to prevent people who evade income taxes. If you have a professional working with you and if you are paying a fee of INR 1,00,000 to this professional, then you have to deduct 10% on this amount and deposit against his PAN number. To do this deduction you need a TAN number! You need to do a similar procedure if you have full-time employees and if you are paying a monthly salary to them.

If you have been an employee before you know how this works, your employer will deduct tax at source and they will deposit against your PAN number. If your total tax liability for the year is less than the amount that they have deducted then you can get a refund from the IT Department. If your total tax liability is more than the TDS which has been deposited into the account then you have to go ahead and pay the extra tax.
Dealing with Accounting and Taxation

The Indian government has made it very complex to deal with the taxation issues and we need a chartered accountant and accountant inside our office to take care of all these things. You need to maintain books of accounts and maintain records of all the expenses and income that you are generating.

In the beginning, you can manage your bookkeeping with accounting software programs such as QuickBooks and Zoho Invoice. Such software simplifies customer invoicing and automates payment collections.

As clients and employees count increases, the accounting becomes more complex. In that case, you have an option to hire an accountant or outsource your accounting service.
Final Words

Aim for consistency. Never stop learning. No matter how small the client is, don’t take any project lightly. If you are in, give your best shot. There will be times when you need a break to avoid burnout. In those situations, switch off from all work-related stress and invest time in your hobbies. I love riding bikes. The warmth of the fresh air, caressing my body, rejuvenates my mind. Set the expectations clear with your clients. Never set unreal targets to attract your prospects.

Under promise and over deliver. All the best for starting your Digital Marketing Agency!

If you have any questions, leave a comment below!

Thursday, 27 July 2017

Want To Become Rich : Top 10 Secret Mantras To Be Richer with Legal Ways

We have already exhausted half of the year but who says that it's too late to be a millionaire? It's still possible, and no, you don't need to win a jackpot to get there. 






The seven-figure mark is a milestone in the life of everyone, and the following tips should help you get there faster.

1. Channel your thoughts to increasing your earning

There has always been an emphasis on saving your way to wealth, but is that though still relevant in today's economy? Grant Cardone has an alternative view about the millionaire status. From debt at 21 to a millionaire by 30, Cardone was equivocal that in today’s economy, it is not practical to save your way to achieve the millionaire status. What is required is for you to find ways of increasing your income.

2. Amend your views about money

Whether you believe it is possible or not to become a millionaire, your opinion will never stop the possibility. Steve Siebold, a self-made millionaire, said that the journey towards wealth has to do with what you think about money. “The majority of the masses have the obnoxious believe that getting rich is out of their control but the rich see it as an inside job,” said Siebold.

3. Pay more attention to self-development

A millionaire at 22, Tucker Hughes, said that the safest place he ever invested was in his future. Hughes’ routine included reading at least 30 minutes every day, assimilating useful podcasts while driving, and constantly being on the lookout for mentors. According to Hughes, you do not have to be a genius in your field. All you need is to be versatile enough to make useful contributions whenever any topic comes up. Your pursuit for knowledge should be put above everything else,” Hughes said.

Fun fact: Warren Buffett, who is listed as a billionaire, is estimated to spend 80 percent of his work hours reading.

4. Don’t underestimate the power of association

“Show me your friend, and I will tell who you are,” is a popular proverb. The power of association takes root in Napoleon Hill’s Mastermind principle. When you surround yourself with people that share your vision, it creates an exponential power that supersedes individual effort – this explains why the rich tend to be in the midst of each other. Siebold explains that exposure to people who are more successful than you are has a way of expanding your thinking.

5. Save to invest and not just for the sake of it

It's one or the other – you are a reckless spender or a dedicated saver. However, the only reason you should save should be to put it in another investment and not for the pleasure of simply watching the numbers grow. Grant Cardone advises that your saved money should be locked in a secure and sacred account where they cannot even be used for an emergency because that is the only way you will think about ways to earn more money.

Cardone said that investing is the “Holy Grail” to a millionaire status. Instead of saving for fun, let your money do the heavy work. Investment is structured in such a way that the more you put in, the more you'll get in return. Cardone recalled starting his first business with $50,000 – and the investment has constantly repaid him for the past ten years.

6. Build a good reputation

A lot of entrepreneurs out there lose the millionaire spot — not because they do not have fantastic ideas — but because they lack soft skills. Mark Cuban, a billionaire, in an article published on Entrepreneur bluntly stated that people detest dealing with jerks. It may be a bit tricky trying to balance being a jerk and a pushover. This prompted Ally – who has also made it to the seven figures – to write, “No one can become a millionaire without knowing how to deal with people assertively.” You have to be prepared to face opposition from family and trusted friends. As an entrepreneur, you need to cooperate with your employees for them to give their best.

7. Flee from unnecessary debt

Grant Cardone said to be a millionaire you have to make it a rule that you will not take debt that won't make you money. Debt is a leverage used to increase investment and grow cash flow – and this is what people do. Too many people, on the other hand, are fond of using incurring debt in other things that only make them happy temporarily while further enriching the rich in the process. Thousands of wishes cannot make you a millionaire just like the exhilarating feeling you get riding in a rented car – which by the way increases your debt – will not make you rich. To be rich, you have to treat money like a jealous lover, writes Grant Cardone. Ignore it, and it will ignore you.

8. Don’t limit your ability to make money to particular hours or days

If you cannot outsmart your competitors, outwork them – your best bet is that there will always be someone out there that is smarter. Money does not have clocks and calendar, holidays and schedules – and you shouldn't either. Grant Cardone recounts how he used to stay up to 11 pm in the retail store where he worked making extra sales, despite the store officially closing at 7pm. No one will be more successful than the person with a high work ethics. 

9. Millionaires know that taking risks is inevitable

Between the rich and the poor is a wide gap called risk. “While the poor get easily scared even by the word ‘risk,’ the rich know that taking risk is a matter of having faith in yourself, your ideas, and others,” Ally writes. To reach the seven-figure mark, many risks must be taken. There are times you have to make stringent decisions in your life without even having a vivid idea of where you are headed – you must leave your comfort zone. It is hard to achieve great heights when you start with little expectation. Take a look at the life of the wealthiest people on earth, and you will discover they all had big expectations and played to win.

10. Draft a financial plan

“Failure to plan is planning to fail,” a popular proverb opines that still stands in the way of many people from reaching the millionaire title till today. A financial plan has a way of spurring you to take action as well as guide you in making the right and crucial decisions. In planning for a financially secure future, two parameters are indispensable, “the amount of money you have to earn and the amount of money you spend,” writes Scott D. Hedgecock, a financial planner. Hedgecock said that all financially successful people have the trait of drawing up a financial plan.

My final view points:

However, do not despise the importance of starting small. Kill the get-rich-quick mindset and avoid any scheme that promotes it. Be relentless in your zeal to achieve success. Avoid people that fill you with negativity like those who would look at your financial goal as stemming from greed. Seek for mentors and when you have reached your goal, be open to help others reach theirs too.

Did we miss any tips? Let us know in the comments below!

Thursday, 20 July 2017

How to become online celebrity in social media instantly

Okay, we’re not talking about becoming the next Britney Spears, but how good would it feel to be well-known for doing something? Better yet, doing something that is a passion of yours? Being famous, maybe even a little famous, for something you really love? Sounds like a pie in the sky, you might be thinking, but for many of us this is our reality, and it’s a lot easier than you think. Mostly because of this magical thing called the Internet. Popularity is the keyword in this game… and I’m not just talking about making money online but about selling in general.Maybe in the 70s it was enough to just start bottling soda, name it coca cola and kill the game, maybe it was enough to create some cool software a few years ago and sell like crazy, but this is not the case now.





Now there is everything and everybody wants to sell. Money is made a different way – first you become popular, then you start selling, and not vice versa as most people do and fail.

I don’t use Facebook that much (if not for paid ads) and I’ve never really gotten Twitter, but I’m pretty popular online (which is why I don’t have time for Facebook that much, neither do I need it) and I’ve made a list of my top 5 ways to become popular on social media… online too.Let’s try to decode how you can leverage on the power of social media to make something very cool out of yourself.

1. Your unique talent

Some 15+ yrs back- I discovered my talent to be



1) storytelling &
2) being brutally honest in a funny way with out of the box analogies.
Social media became an amplifier. That’s what it is – a multiplier. Social media has no talent in itself. It is an advanced technology. If you are an idiot, you probably won’t go very far. But to make something of yourself, you first need to know your talents.

Timing is also important. When I got onto Social Media; there were not many. So, a clear door was open to be walked through. Now (with almost everyone trying to do it) -it is as difficult as asking a married women for a date and hoping to be successful. Yes! She might just go but the risk-reward ratio may not get favoring you. So, think of ‘what is in future and where there aren’t many people already’. That is where is your answer is lying.

So, ask yourself- ‘what are you genuinely good at’. Even if you are 60% good at it; start doing. The skill set will automatically keep sharpening as you make your own share of mistakes. If you are not camera shy, you can try videos. If you have a knack for photography, a vision for creating good images and a good eye, you can try your hand at platforms like pinterest, Instagram, flickr etc. If you have a way with words, the whole internet is your oyster.

The best part is – your audience is limitless if you have the right know how. And even if you do not have that know how, you can just Google! The internet has that covered as well 🙂 … topics as specific as hamster grooming, DIY jewellery, henna art, tattoo making, vegan food (and millions more) have an audience waiting. If you do it right, you will find them.

And once you do find them, mix your talent with their needs. Don’t just keep talking garbage in the name of your talent. Do something for your audiences. Solve a problem, make them laugh, share their sadness, share expertise – anything. But help them. Thats what I have been genuinely trying to do over my Blog, Facebook, Instagram, Linkedin, Twitter & Pinterest. It works and sometimes it works magically.



Just know what you can do and then go do it, like no one else can!

2. Show your passion

Just like your talent, your story will also help build trust.

Everyone has a story. What is it that drove you to the platform? What makes your passion points tick? What drives you to post a video every Tuesday, no matter where in the world are you? Why that ‘keeda’ in your head – that makes you paint and upload in the middle of the night?

Social media will be fruitless if your passion is listless, if there is no strength in your purpose. Because here, you have an audience and the good part is that this audience is available 24*7. No matter what you do, you are a marketer; you are selling yourself by selling your stories. And you are entertaining.

It becomes imperative that there be some drama, even in honesty. Social media has revived people like Renuka Shahane from their long hibernation – because it gives them voice. She talks about topics that matter to her, with little drama and lot of honesty. That’s what gets multiplied in this platform – your passion for what you stand for. Make sure that your voice gets heard, and in a different way.


3. Don’t consort with the extreme


The internet is a doorway to the infinite, one can say. If it gives us access to every good thing, it also opens doors to a lot of negativity. It gives voice to everyone, even those who do not have the intellectual ability to make good use of the voice.

Result – extreme views. There is a bandwagon out there, with millions following it blindly. You refuse to be a part of that bandwagon. You be the one to make trends, to find new ones. You be the one to break stereotypes and be a pioneer. Don’t outrage on a few you meet online who do not understand your genre. There will be another million who do, should you send out your message in a logical and creative manner.

Criticism is everywhere. And everyone is an armchair critic these days. I work for my believers. They are my target audience. It is them – whom I strive to make happy, to inspire. Not the extremists who refuse to use their brains and acknowledge that everyone is a unique blend of ideas and perspectives. Inside story- I receive hazaar abuses (with a lot of variety too) on my Blogs & other SM. What do I do – I still keep working. Simple!

If you want to leverage on the power of social media, keep your fans closer. And your enemies closer too maybe. They will too, keep talking about you, if not in the same positive light. They will ensure your name remains on the top of search results, making more people curious about you!

4. Don’t be addicted

I know this sounds difficult when social media is your bread and butter.

But what I mean is – your creative juices will flow best when you are thinking and spending time with your ideas. And that won’t happen only when you are online. Even when social media is the biggest parcel of your life, make sure it is also just a part.

Your ability to regularly switch off from the digital and spend time with yourself – will help you maintain sanity. I believe being online too much – makes you a reactive person. In life, it is good to delay reactions to avoid over-reactions. Life is more than the 5 reactions you can give on Facebook.

The best content creation happens when you are calm and at peace with yourself. For that, you surely need to switch off from time to time. A good team (or a few good friends) can help you manage things smoothly, so that you can juggle between creating and implementing ideas. Besides, there are many scheduling tools that you can use to ensure your updates reach your audiences in time, but you don’t have to be online 24×7.

Remember – this has to be treated like work. You can’t work all day – can you?

5. Install massive patience

I started my career as a Motivational Speaker and Trainer 17 years ago. And I started blogging 7 years ago. I still have a long way to go. The amplification takes time. The ones who become successful overnight – they generally do not last. They either spend the rest of their times living up to that expectation or they fizzle out pretty soon.

A better idea, as you go on about leveraging social media, is to build your brand brick by brick – with strong foundation. That’s the kind of structure that can withstand the test of time. And that’s why you need to install massive patience in your own software to deal with it.  Keep honing your skills. And promise yourself that every piece of content that you create online, will be better than what you created yesterday.

Technologies get upgraded every day. If you are committing to a profession built on the power of social media, you will need to follow the latest trends and adapt. The internet, in its vastness, also gives you all the necessary tools to keep building your brand going. You will find all the help you need to build your social media presence at Neil Patel’s blog. You could be a doctor, an architect, a cake maker or a massage guy in Kolkata – by just exposing Social Media with your already existing career you can get it an escape velocity.


Trust me- you follow the above five points with patience and perseverance – 80% of your syllabus gets automatically covered about How to become a Social Media Celebrity. It is about shedding that mental inertia & taking that one strong decision. Once you decide, stay put to it. And the big bang is as incidental then as a mother-in-law after a marriage.


My motto is:  
“It’s better to be rich and pretend you are not, than to be poor and pretend you are rich” …


but I’ve always been more into building assets (like this blog), not marketing. I hire people to promote for me, I don’t like showing off, but it works like nothing else no matter what I think about it… it does, you have to either do it, or find someone to do it for you if you want to be famous. Now you have 6 ways to become popular on social media, nothing can stop you, just pick one, become famous and start rockin’. Let me know if you liked this article, and stay awesome.

Friday, 7 July 2017

Instant Success for a Freelancer with 13 hidden secrets

Now these days, very few online companies want permanent staff but they normally hire part time freelancer. So, you want to be a freelancer. (Or, entrepreneur if you don’t like the freelancer title.)

Instant Success for a Freelancer with 13 hidden secrets 





Maybe you are tired of toeing the corporate line. Maybe you are just ready to be your own boss. Perhaps the corporate 9-to-5 just doesn’t work for your life. Or maybe you just want to work on more fulfilling projects.
How to Become a Successful Freelancer

Whatever your reasons are for wanting to become a freelancer or entrepreneur, the journey is an exciting one. And sometimes scary. I have been a full-time freelancer for more than two years now. Today, in addition to working with the awesome SEJ team, I also edit, write, and consult for small businesses and big brands like Hard Rock Cafe, Travelodge, and Best Western.

Getting to this point wasn’t easy, but if I can do it I am confident anyone who is dedicated can, too. I am not particularly special. I am not ride-or-die dedicated, either. I just knew I didn’t want my life to be lived between 6 p.m. when I got off of work and 11 p.m. when I went to bed. I didn’t, as the song goes, want to be working for the weekend. So I went freelance.

13 Secrets for Becoming a Successful Freelancer on PDWC
13 Secrets for Becoming a Successful Freelancer | SEJ

Here are 13 tactics to help you ditch the full-time job and start hustling your way to freedom.

1. Start Small


It is unlikely you can quit your full-time job today and expect to replace that income in just a few months with no ground work. Impossible? No, but unlikely. If you want to jump into freelancing, start small by looking for jobs in your field (or the field you want to be in). For me, that meant looking for gigs on sites like Upwork, ProBlogger, and Freelancer.

Over time, those small gigs that I could finish after work and on weekends added up to a decent portfolio. And those clients ended up as referrals.

2. Do Not Work for Cheap—or at Least Not Too Cheap

If you are just starting out, you only need one to three examples of your work to show prospective clients. Don’t fall for the “working for exposure” line for too long. I would recommend working for less—but not free. Undervaluing your work sets you—and your entire industry—up for failure.

You need the experience; I get it. But don’t be afraid to charge what you are worth once you have that experience.

3. Niche it Down

This one is still hard for me. I am a writer, but I also edit and help create content strategies. Until recently, I also did social media. It was hard for me to explain what I did in a concise manner. Today, I say I help brands create successful content to reach and engage their target audiences. In reality, I should probably niche down to a more specific industry, but currently nothing feels quite right.

The purpose of finding your niche is so you don’t spread yourself too thin and you can assert your expertise in one, very specific industry.

4. Do Your Reasearch

Let’s say you want to be a small business social media consultant. You need to find out what types of services you should be offering: Facebook, Twitter, LinkedIn? What goals do small businesses have? You might also realize that small businesses want a one-stop-shop for marketing—so maybe you team up with a local SEO person to offer that services as well. (Or, maybe you learn to do it yourself!)

Doing the research and making a plan will help you with the next step.

5. Get Professional


There are some who say business cards are dead. I am not entirely certain if that is true, but to be a professional, you don’t HAVE to have a business card, particularly if you meet most clients online.

You do need a website of some sort. This might be your own website, or it might be a portfolio on another site in the beginning.

6. Create a Client Intake Process

Creating an intake process helps you look polished and professional. Looking polished and professional is how you create and grow your income stream. Your goal here should be to build trust with your client and make them feel like you have done this a million times, even if you are a newbie.

If you want to be a web designer, you need to research what other designers do first—for example, you might create mood boards on Pinterest, use Google Doc to keep contracts and other research organized, or have the client fill out a profile to get an idea of what their style is.

If you act like a professional, you will be treated like one—and you will soon be able to charge like one.

7. Network!

I am not talking about the boring, old-school networking. The kind that feels more like speed dating or a sales pitch. Nope, there is a new world order, and networking can totally happen online. (Introverts rejoice!) Look for Facebook groups built around books or podcasts that you love, or search for LinkedIn groups related to your industry.

A few other suggestions: Leave meaningful answers on sites like Quora or your favorite blogs. Email people in your industry you admire and reach out to influencers on social media sites like Twitter. The key to networking successfully is to be authentic and useful. Don’t try to sell—try to help and your reputation will sell for you.

8. Figure Out Your Tax Situation

My greatest fear about going freelance was taxes. I pushed off making the jump because I was terrified about how much I would have to pay and how I would afford to pay those taxes. A good rule of thumb is to put aside 30% of your earnings to pay your federal income and self employment taxes and send payments to the IRS quarterly. You can use Turbo Tax or H&R block to easily file your taxes at the end of the year.

Keep in mind, I am by no means a tax professional; I am simply sharing what works for me. You can find more info about paying estimated taxes here on the IRS website.

The point is, dig in and figure out what you have to do—don’t let the tax fear hold you back.

9. Get a Handle on the Fear

Besides taxes, my second biggest fear was failure. What happened if I tried and it didn’t work out? For me, the path to getting over that fear was working out the worst-case scenario.

Over the course of two years, I had built a decent side hustle. I had one main client (that was SEJ!) and a few smaller ones, and I was making decent money. Not six figures, but a decent amount.

But what happened if it all dried up? That could happen. Well, I bartended for many years in college and I waited tables. Not glamorous work, but it was something I was good at and I knew it would pay my bills. Worst case scenario: I go back to waiting tables. Not ideal, but not the end of the world.

Working through what I would do if I failed gave me the courage to make the jump.

Figure out what you need to do to get a handle on your fear. Otherwise, you risk making decisions based on fear—such as taking on clients you know you shouldn’t.

10. Learn to Recognize a Red Flag Client

Some clients will be more trouble than they are worth. You can usually see them coming a mile away. They ghost on you after you agree on a start date, and then show back up ready to work. Then they want to change something in the contract. Maybe they are rude from the start, or they are condescending. (Here are a few other red flags to keep an eye out for.) You will feel your stomach clench each time their email shows up in your inbox.

I highly recommend developing a script you can use when clients start throwing those red flags. “Sorry, I just don’t think I am a good fit for your needs” or ” I cannot accommodate you at this time, but I would be happy to refer you to another freelancer.” (Only say this if you can, in good conscience, pass them along to someone else.)

11. Learn to Say No

When you work for someone else, you don’t get to say no very much. You get assignments, and you do them. It can be very difficult to flip the switch in your head and learn to say no. When you are hustling and hungry, it can be hard to say no to gigs, even when you see the red flags.

You need to learn to say no when a job just doesn’t excite you, or when it really isn’t a good fit for your skills. Or if the client is obviously going to be a headache. Say no, and remember that time really is your most precious resource. Sure, you might have to take those ‘boring’ gigs occasionally to pay the bills, but don’t sell your soul.

12. Don’t be Afraid to Ask for Referrals

Asking for referrals felt awkward to me at first, but it is one of the most effective ways to build up your client base. It doesn’t have to be complicated. Send an email to current or former clients: “Hey, I really enjoyed the project we did last (month/week/year). I currently have a few slots open in my calendar, so if you need any additional help, please let me know! If not, please keep me in mind if your friends/colleagues are looking similar work. I would greatly appreciate it!” Don’t spend a lot of time hemming and hawing, just get to the point.

13. Just Do It

There may never be the ‘perfect’ time to make the jump to full-time freelance status. There is a good chance you will try to talk yourself out of making the jump because your cat got sick and you have vet bills, your rent just went up $100 a month and you didn’t budget for it, or you want to wait until your 401 contributions hit in two months.

All of those are viable reasons why you might put off making the jump. But, at a certain point, you need to set a date and (as Nike said) just do it. Don’t let fear hold you back.

Friday, 30 June 2017

Fashion Business Farm and Blogging Success Mantras

The global Fashion industry is a very promising field of business because the needs of people will be increasing clothing. Well, readers, who Admin is proud of this time there is some kind of tips in running a business in the field of the fashion business. The genius admin Ms Sadur from BisnisUKM blog , and hopefully this article can be useful for all.

Fashion Business Farm and Blogging Success Mantras







One of the secrets to achieving success in the fashion industry is to work by using the creative forces, strategic strength, and optimistic psychological powers of everyone in the workplace. The fashion business is very sensitive to quality, fashion, price, trend, and lifestyle; Which is always changing with changing needs, purchasing power, and consumer tastes. Therefore, it takes total integrity from everyone in the fashion industry to be procreative in understanding and serving all the needs of the market perfectly.

The Very Things to Look For In Starting a Business in the Fashion Industry

Business info

Understanding and neglecting market perception is a misconduct in the fashion business. Consumers are the treasures of the fashion industry that will continue to create added value for the advancement of the fashion business. A fashion industry should really understand the meaning of all the designs made, whether the fashion design is able to create a sense of comfort, sense of worth and a sense of happiness for the wearer? To be sure every human being needs clothing to cover his body.


Currently, the development of the fashion business is very rapid, from the start of the business distro, boutique business, factory outlet, until the clothing business into business opportunities that generate a considerable turnover. Because of the market interest in fashion increasingly high day. Therefore, the fashion industry will never be extinct by any change, but the fashion industry always needs unlimited innovation and imagination to present fashion works with the latest fashion and trends, able to answer the needs and satisfaction of consumers.

Consumers

Everyone needs clothing, but along with the development of the present time clothing evolved into a fashion that continues to follow the community, especially for young people. Young people always put the fashion that they use, so they feel comfortable and not outdated.

Lack of business

The rise of the fashion business led to a fairly tight market competition. Almost in every corner found a fashion business that offers its products with various advantages. If your product does not have certain advantages or characteristics, it will only erode the increasingly high business competition. Therefore increase your creativity to offer other fashion products from the existing fashion business.

The Excess business 

an interest of young people to the development of fashion is very large, this makes consumers more consumptive in the affairs of fashion. So the chances of reaching a large turnover is even wider for the fashion business. In addition, there are now many clothing companies and manufacturers of other fashion products, so to meet the stock of goods is not difficult.

Marketing

Currently, fashion business marketing is often done by the business is opening an online store. Some fashion businesses deliberately market their products through websites, blogs, or social networking like Facebook to reach consumers outside the region. Marketing with online media is quite effective because product marketing can be more extensive.

Then marketing can also be done by opening a store in a strategic location, for example in the center of the crowd or in the campus environment. For product introduction, you can distribute flyers and pamphlets around the business location. So that the surrounding community knows the existence of the business. Furthermore, to attract consumers, you can also provide discounts or discounts on certain events. Because consumers are very happy with the discount.

The key to success

Well, how to make business in the fashion industry can be a success that is always update about the current fashion developments. Customize existing fashion trends with market demand. Usually, the fashion trend changes very quickly, so keep developing information about current trends. And finally, your business is not less competitive with other businessmen.

How To Adjust Your Content For More Shares On Social Media?

Social Media Websites are become household name now these days. Each time when bloggers, online magazines or companies post new articles on their platforms, they tend to share the link or news about it with their audience in social networks. This is done to reach two main goals: notify people about the recent updates and thus, reach bigger engagement from the subscribers; promote the blog or grow the number of visitors to the site.

Round social network icons Free Vector


Such marketing strategy is very effective. But it can only lead you to the desired results if approached wisely. Unfortunately, not all people are well-versed in the SMM trends and know how to lead their social media marketing companies correctly and thus, their pages on Facebook or another network are not working well for them. In this post, we will give you a good kick start in the world of SMM and provide you with a few good ideas on how to improve social media presence of your brand or blog!

Why Is It So Important To Increase The Social Media Engagement?

Today, the market is full of offers, and the competition gets more and more intensive with every day regardless of the chosen niche. How to overcome your competitors? That is when effective SMM strategy becomes the most powerful tool on the way towards your aims, and there are three main reasons behind this:

1) Every minute, tons of new publications appear on Twitter, Instagram, Facebook and other networks, and thus, you have to stand out to ensure that your posts will not get lost in this huge flow of content;

2) People like those who are similar to them and that is why reposting helps to spread your content among the ideal audience –the friends of your current subscribers;

3) Re-posts can be used to promote your site in search engines directly or indirectly.

Social media network concept with male and female avatars connected via laptop vector illustration Free Vector

How To Adjust Your Content For More Shares?

Now you understand why shares on social media are necessary. Now we are going to give you a few simple tips that will help adjust your content to make it more engaging and catchy for your subscribers.

Understand the psychology of social sharing. Note that you will not be able to convince users to share your content on social networks because the news feed is a reflection of the personality and people tend to be quite picky when adding something to it. This means that you will need to understand what kind of content your target audience is willing to share with their friends and subscribers and, more important – why they do it.

Keep it simple.Did you know that the majority of people do not read the whole article before sharing it with their friends? As a rule, the reader decides whether a post is worth their attention after looking at its title and thus, you have to make your title clear and understandable to allow your readers understand what you are going to talk about in the text.

Make updates regularly. There is nothing better than a high-quality content that is regularly updated. Of course, you may not always have enough time to write and post articles, but in this case, you can consider hiring someone who could help you. One of the easiest ways to find a skilled writer is to turn to a professional writing service – read the full info here to learn more about this option.

Make it emotional and engaging. Focus on creating the content that causes curiosity, catches attention, surprises and remains in the memory of the reader for a long time. Your content, as well as each title, should evoke real emotions in people if you want them to share it with their subscribers. 

Don’t be afraid to ask. Asking your readers to share something is absolutely natural and thus, you should not be afraid of doing it, but ensure that you are not too obtrusive with your requests because this can scare away your audience.

Use visual content to stand out.Pictures and videostend to draw more attention. It is a proven fact that posts with visual content published on Facebook get about 54% more likes, 104% more comments, and 84% more clicks. Sounds’ impressive, doesn’tit? In fact, even if you create engaging content, it will be challenging for you to stand out in an endless stream of posts, while a well-chosen image will help you catch the readers’ attention. 

Find the most effective time to make publications.For example, the best days for posting on Facebook are Thursday and Friday, and the best time is between 1 and 3pm – this is the time when visitors are the most active here. However, each audience has its own characteristics. Thus, you will have to do some experiments in order to determine which time is the most effective for you; this may take some time, but the result is worth a bit waiting!

Social network communication Free Vector

Monday, 26 June 2017

Mistakes That Small Businesses Make Via Facebook Ads

Social networks websites are the new “big thing, ” and today there is no way to run any kind of business without launching a website, creating online marketing campaigns, and increasing the businesses media presence.

Facebook is one of the most popular networks for promotion. Millions of people use it daily and thus, the majority of the entrepreneurs strive to launch their ads here to attract new customers and sometimes even reach the international audience. 

Card, christmas hat, ribbon Free Vector

Looking for new ways to increase the traffic to their websites, many owners of small businesses make some common mistakes that you should avoid in order to succeed with your Facebook ads. What are these mistakes? In this article, we will tell you about the top five errors that should be avoided and give you some ideas that will help you plan the most profitable and effective strategy.

What Are The Top Five Worst Small Business Mistakes On Facebook?

What is needed for successful Facebook marketing? A good SMM manager knows how to profit from the ads on social networks with minimum expenses, but the errors that we are going to discuss are a bit more complex. 

These errors lie deeper than some more typical ones like the wrong targeting settings or the selection of a wrong image for the ad, and that is why many people are simply not aware of them.

Problem #1 – an attempt to sell something immediately. A few years ago it was appropriate to redirect the potential customers from the Facebook campaign landing straight to the main or selling page of your site. Moreover, in the past, such approach could bring you some good results. But today the situation is opposite. Due to the vast variety of sources, gadgets and the abundance of diverse information, now you have only about 15 seconds of the visitor’s attention. What does it mean? If you fail to interest the reader during this time – you will probably lose him. However, buying a product that costs more than 5$, clients get more attentive and thus, it is barely real to convince a visitor to buy an expensive product within these 15 seconds. This is where many make a mistake! The main goal of your ad is not to “sell” something, but rather to get the contact of a potential customer!

Solution: The easiest way to resolve this problem is to create decent and unique content or free service and ask a client to leave his contact details in exchange, and then you will have an opportunity to send him a detailed email that describes your product.

Problem #2 –unprofessionally-written content.Many new businesses don’t pay attention to the content. Besides, the majority of young business owners choose not to invest their time and money in writing texts for their web pages, which is a big mistake!

Solution: You should not neglect the importance of filling your website with high-quality content, but there is a way to save a bit of your money on this matter – you can use services of a specialized writing company, visit official source to learn more.

Problem #3 – not analyzing the results.Often entrepreneurs discard advertisements that do not give the desired profitability and switch their attention to other ads or create new ones, which is a wrong approach.However, when advertising on Facebook, it is important to pay attention not only to the profitability of the ad but also to the readers' involvement:

• How many readers have liked an ad;

• How many of them shared an ad with friends;

• Which part of those who read the beginning of the announcement clicked the "read more" button;

• How many readers went to your website after reading the advertisement.

Solution: always analyze the outcome of the ad. Try to monitor the behavior of different groups of customers and, based on this data, you can make a plan for improving the effectiveness of your advertisement.

Thumbs Up Free Vector

Problem #4 – investing too much in the ads right away. Otherwise, you risk wasting all of your money without receiving the desired revenue or even worse – not receive any positive effect at all!

Solution: before investing all of your money into the promotion you should carefully test your ad, your website and every element of the sales process through which the new ad will take place.

Problem #5 – ignoring the feedbacks and comments.The best thing about advertising on Facebook is that it allows you to track and analyze the reaction of readers quite easily. And you have to use this opportunity because when you ignore comments and feedback, you risk not noticing ideas that will help you improve a product or an ad.

Solution: always respond to the comments! By doing so, you show that you appreciate your customers. Also, users often report about some technical problems through comments and thus, not reading them your risk missing some important information that could help you resolve these issues and increase the loyalty of your potential customers.