Monday, 31 October 2016

Website practitioner's science of content marketing by Indilens Web

A website depicts your company virtually on the Internet. Therefore it is very important to develop a website that send the right message to your customers and maintains your brand image effectively. Your website can extraordinarily boost your internet presence with the help a perfectly correct combination of imagination and functionality. It’s not easy to come by, as for every post on content marketing that offers something new, there are 40 more that say “add images to your tweets”—a concept you’ve probably heard 400 times in the past year if you’ve been paying attention. Indilens Web Consultancy is a leading Indian based Web Services firm providing Professional Services in the areas of Search Engine Optimization, Website designing and website development, eCommerce Promotion, Guest Posting, Internet Branding and offshore outsourcing services across various industry verticals.


Content Writing is more of an art than a practitioner's science. For websites, content writing works as a sales person, who can optimize the product (read SEO content writing), create value (read persuasive content writing) and finally sell the product (read lead generation through professional website content writing). At Content Mantra, we practice content writing (or copy writing) for empowering businesses. Our content writing services for websites, marketing collaterals (such as Brochures, Newsletters, Flyers) are totally business-specific and requirement centric. Our content writing services india entail website content writing, SEO Content Writing, brochure writing, blog writing, review writing, product descriptions, theme-based article writing, essay writing & editing and more. So that said, here are 10 content marketing tips we’ve been utilizing in the past few months that we hadn’t really used before that. Hopefully a few of them help you improve your own process.
1. SEND PAID TRAFFIC AT CONVERTING 3RD PARTY SITES
2. USE FACEBOOK DARK POSTS ON LOCALIZED CONTENT
3. FACEBOOK COMMENTS ON POSTS WITH LOCAL INTENT
4. REPLY TO TWEETS SHARING YOUR CONTENT/AUDIENCE
5. REMOVE NON-NECESSARY SHARING BUTTONS
6. REALIZE TRUE OPPORTUNITY WITH PAGE-LEVEL KWR
7. GET MORE AGGRESSIVE ON REDDIT WITH IMGUR
8.FIND MOST SHARED CONTENT ON BUZZSUMO 
9. SUBMIT TO REDDIT/STUMBLEUPON
10. HYBRIDIZE HIGH CTR TITLES WITH OPTIMIZED URLS

Look through your Analytics. Do you have referring traffic driving sales? Preferably, do you have referring traffic driving sales from a site that’s not an affiliate? If so, you’ve got the perfect opportunity to test sending traffic from a content recommendation service such as Outbrain.

Posts that come from sites that aren’t your own are the perfect customer testimonial/referral on recommendation services—users won’t realize you are “nudging” them to check out the content and, because the review is authentic, you may be able to instantly generate additional profits.
People talk about using Facebook for targeted, demographic targeting all the time. It’s a powerful marketing tool, but for those trying to build a massive audience, the real ROI comes from finding the “nodes”—that is, the audiences whose majority friendbase also shares the same interest.
For the same reason, you enable “node” effects with your comments if you use Facebook. Comments show up on the news feed on occasion, and if similarly minded people see a friend who engaged with a regionally-focused post, there’s a higher probability for distribution simply based on the edge effect. If the audience isn’t connected, Facebook comments don’t have much of an advantage over other platforms.
There’s no requirement to force Facebook comments only, though. Sites like Movoto use the 1-2 punch of Facebook comments on top of regular ones, enabling them to use an email call to action and also encourage comments from those who might not use Facebook.
One of the subtle but powerful features available to you on Twitter is the ability to reply to a tweet and then “push” it back to the top of the timeline for people who share an audience with both of you. This can create additional visibility and is an acceptable practice—after all, thanking people is an okay thing to do.
Of course, do this sparingly. If you said thank you to every single person who shared your content, it wouldn’t come off as genuine, and otherwise it would annoy your shared followers.
Sharing buttons are very frequently overbearing and lead people down the wrong tunnel. If you look at Analytics and 99% of your social traffic is from Facebook, why in the world would you give people the option to share on Twitter? Your audience is on Facebook, and it’s clear your content can be amplified there—while on Twitter it falls on dead ears.
Content marketing is often about picking the opportunities with the biggest true audience. Keyword research often stops short because it looks at one keyword in isolation—which can often do the long tail a disservice.
SEMRush has given us a path to better understand true keyword potential by allowing us to dump  URLs that are ranking into their tool and then find out all the keywords they’re ranking for, which sometimes can take a term with only a small amount of searches look like a gold mine because of the many different opportunities available to them.
Reddit does not like marketers. But they do like content. One way to balance the two is to open up your potential to promote on the service by submitting infographics/visualizations to various subreddits with IMGUR. By doing this you can get a lot more aggressive with your distribution strategy as it’s not nearly as promotional of an activity in the eyes of Redditors.
It’s definitely not optimal in terms of branding or awareness, but in (almost) all situations, one impression is greater than zero. Some very very high traffic subreddits will not respond to domain submissions, but they will respond to IMGUR submissions. Include the source URL at the bottom and monitor people stealing the image and you can definitely see a few more pickups that you would not have otherwise using this strategy.
Have a new client? Just got a new job? Don’t pay attention to Reddit at all? Want to know how to increase website traffic instantly?
Well, Buzzsumo is an opportunity for you. Find the most shared content for your site on the tool, and then submit it to the appropriate subreddit/StumbleUpon interest to capture some immediate, relevant traffic.
There’s definitely something to not over-optimizing these days. If you have your keyword in the front of the title tag and the URL is an exact match, you’re asking for an over-optimization penalty. But what we’ve seen—and found—is that the most optimal combination is one in which you are still well optimized in the URL, but the title—while still relevant for the keyword—isn’t nearly as strict about placement.
This works perfectly because your title, especially with blog posts, are incredibly important for the marketability of the post. Even if you wanted to use the keyword near the front, it’s likely the fact that you did that will prevent full reach for your content.
10. USE SEARCH INTENT TO OPTIMIZE OUTREACH
When working on a post revolving around a niche concept, such as “birthday party games”, our outreach team was struggling. The piece was not generating many links despite us having made what we thought was a pretty good piece of content.
Final view : If you say as Content is the king on internet then I can say that contenting is surely the queen. 

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