Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Monday, 31 October 2016

Website practitioner's science of content marketing by Indilens Web

A website depicts your company virtually on the Internet. Therefore it is very important to develop a website that send the right message to your customers and maintains your brand image effectively. Your website can extraordinarily boost your internet presence with the help a perfectly correct combination of imagination and functionality. It’s not easy to come by, as for every post on content marketing that offers something new, there are 40 more that say “add images to your tweets”—a concept you’ve probably heard 400 times in the past year if you’ve been paying attention. Indilens Web Consultancy is a leading Indian based Web Services firm providing Professional Services in the areas of Search Engine Optimization, Website designing and website development, eCommerce Promotion, Guest Posting, Internet Branding and offshore outsourcing services across various industry verticals.


Content Writing is more of an art than a practitioner's science. For websites, content writing works as a sales person, who can optimize the product (read SEO content writing), create value (read persuasive content writing) and finally sell the product (read lead generation through professional website content writing). At Content Mantra, we practice content writing (or copy writing) for empowering businesses. Our content writing services for websites, marketing collaterals (such as Brochures, Newsletters, Flyers) are totally business-specific and requirement centric. Our content writing services india entail website content writing, SEO Content Writing, brochure writing, blog writing, review writing, product descriptions, theme-based article writing, essay writing & editing and more. So that said, here are 10 content marketing tips we’ve been utilizing in the past few months that we hadn’t really used before that. Hopefully a few of them help you improve your own process.
1. SEND PAID TRAFFIC AT CONVERTING 3RD PARTY SITES
2. USE FACEBOOK DARK POSTS ON LOCALIZED CONTENT
3. FACEBOOK COMMENTS ON POSTS WITH LOCAL INTENT
4. REPLY TO TWEETS SHARING YOUR CONTENT/AUDIENCE
5. REMOVE NON-NECESSARY SHARING BUTTONS
6. REALIZE TRUE OPPORTUNITY WITH PAGE-LEVEL KWR
7. GET MORE AGGRESSIVE ON REDDIT WITH IMGUR
8.FIND MOST SHARED CONTENT ON BUZZSUMO 
9. SUBMIT TO REDDIT/STUMBLEUPON
10. HYBRIDIZE HIGH CTR TITLES WITH OPTIMIZED URLS

Look through your Analytics. Do you have referring traffic driving sales? Preferably, do you have referring traffic driving sales from a site that’s not an affiliate? If so, you’ve got the perfect opportunity to test sending traffic from a content recommendation service such as Outbrain.

Posts that come from sites that aren’t your own are the perfect customer testimonial/referral on recommendation services—users won’t realize you are “nudging” them to check out the content and, because the review is authentic, you may be able to instantly generate additional profits.
People talk about using Facebook for targeted, demographic targeting all the time. It’s a powerful marketing tool, but for those trying to build a massive audience, the real ROI comes from finding the “nodes”—that is, the audiences whose majority friendbase also shares the same interest.
For the same reason, you enable “node” effects with your comments if you use Facebook. Comments show up on the news feed on occasion, and if similarly minded people see a friend who engaged with a regionally-focused post, there’s a higher probability for distribution simply based on the edge effect. If the audience isn’t connected, Facebook comments don’t have much of an advantage over other platforms.
There’s no requirement to force Facebook comments only, though. Sites like Movoto use the 1-2 punch of Facebook comments on top of regular ones, enabling them to use an email call to action and also encourage comments from those who might not use Facebook.
One of the subtle but powerful features available to you on Twitter is the ability to reply to a tweet and then “push” it back to the top of the timeline for people who share an audience with both of you. This can create additional visibility and is an acceptable practice—after all, thanking people is an okay thing to do.
Of course, do this sparingly. If you said thank you to every single person who shared your content, it wouldn’t come off as genuine, and otherwise it would annoy your shared followers.
Sharing buttons are very frequently overbearing and lead people down the wrong tunnel. If you look at Analytics and 99% of your social traffic is from Facebook, why in the world would you give people the option to share on Twitter? Your audience is on Facebook, and it’s clear your content can be amplified there—while on Twitter it falls on dead ears.
Content marketing is often about picking the opportunities with the biggest true audience. Keyword research often stops short because it looks at one keyword in isolation—which can often do the long tail a disservice.
SEMRush has given us a path to better understand true keyword potential by allowing us to dump  URLs that are ranking into their tool and then find out all the keywords they’re ranking for, which sometimes can take a term with only a small amount of searches look like a gold mine because of the many different opportunities available to them.
Reddit does not like marketers. But they do like content. One way to balance the two is to open up your potential to promote on the service by submitting infographics/visualizations to various subreddits with IMGUR. By doing this you can get a lot more aggressive with your distribution strategy as it’s not nearly as promotional of an activity in the eyes of Redditors.
It’s definitely not optimal in terms of branding or awareness, but in (almost) all situations, one impression is greater than zero. Some very very high traffic subreddits will not respond to domain submissions, but they will respond to IMGUR submissions. Include the source URL at the bottom and monitor people stealing the image and you can definitely see a few more pickups that you would not have otherwise using this strategy.
Have a new client? Just got a new job? Don’t pay attention to Reddit at all? Want to know how to increase website traffic instantly?
Well, Buzzsumo is an opportunity for you. Find the most shared content for your site on the tool, and then submit it to the appropriate subreddit/StumbleUpon interest to capture some immediate, relevant traffic.
There’s definitely something to not over-optimizing these days. If you have your keyword in the front of the title tag and the URL is an exact match, you’re asking for an over-optimization penalty. But what we’ve seen—and found—is that the most optimal combination is one in which you are still well optimized in the URL, but the title—while still relevant for the keyword—isn’t nearly as strict about placement.
This works perfectly because your title, especially with blog posts, are incredibly important for the marketability of the post. Even if you wanted to use the keyword near the front, it’s likely the fact that you did that will prevent full reach for your content.
10. USE SEARCH INTENT TO OPTIMIZE OUTREACH
When working on a post revolving around a niche concept, such as “birthday party games”, our outreach team was struggling. The piece was not generating many links despite us having made what we thought was a pretty good piece of content.
Final view : If you say as Content is the king on internet then I can say that contenting is surely the queen. 

Thursday, 20 October 2016

10+ Steps to Get Top 10 Rankings on Google in SERP 2017

If you have any problems with getting high rankings, or if you lost them after any of the Google updates, regardless whether you’re new to SEO or you are an SEO expert, make sure to carefully read this guide and follow all advice given to get in the Top 10 on Google. We’ve got many customers who have successfully achieved the Top 10 on Google with us, but we also have some who didn’t. Every month we carefully study and analyze every factor that influences on the success and failure of each and every one of our customers. Every time we find out something new, we update this guide (last update: October 19, 2016). 



We aim at revealing the most important reasons WHY some people cannot succeed in getting ranked in Google Top 10 and what exactly you need to do – and how to do it – in order to successfully achieve #1 on Google in 2017 ! Note: it’s vital to follow each of the following 13 steps. Ignoring even just one of them may result in failure to be ranked Top 10 on Google. Use a FREE SEO Expert Tool, that will select and buy the best DA40-  DA100 backlinks for you from our inventory automatically, taking into account some crucial points. Also, with us you can not only buy links, but earn $50 for each referred friend.

1. Create semantic core – a list of targeted keywords First of all, you need to make keyword research and create a big list of targeted keywords. This keyword research tool will greatly help you with that. If you’re new to keyword research, make sure to check out this article. 

2. Find out the cost of Top 10 for your keywords- Now you need to make a competition research in order to find and focus on those keywords, which you can afford. Using our Free SEO Cost Calculator Tool you can find out how many links you need and how much it will cost you to outrank your competitors. Without knowing the reason of low ranks, you will not see the possible ways of how to improve search engine ranking. This step is very important since it will allow you to choose the right niche and right keywords that you can afford and succeed with them. For example, at first you may want to target a keyword like ‘link building’, but after doing some research, you may find out it’s too competitive and you’ll want to switch to some other, less competitive keyword, say ‘link building service the USA’. Doing this research can save you thousands of dollars because the difference in price for different keywords can be as huge as $10,000 for one keyword and only $100 for another long-tail keyword. So, find out how much it will cost you and how many links you’ll need to outrank your competitors using our Free SEO Cost Calculator. It will help to boost Google ranking with maximally efficient expenses. You will not spend more than you actually need to spend for getting the required result. For more info on how to choose the right keywords, check out this 7 Rules for Selecting The Best Keywords.

3. Prepare a detailed link building plan- As it is well known, a good plan is 50% of success. Whereas, doing a lot of activities without a plan may even harm your website rankings. Backlinks are a real Google rank increaser if to use them in a smart way. Doing SEO for many years and helping hundreds of business owners getting #1 on Google for their most important keywords, we’ve made so many link building plans that decided to develop a free and powerful tool that will help you get a detailed, professional link building plan for your exact situation, taking into account your exact keywords, website, competition and what’s most important, your budget. Our backlink analyzer works according to the rules of how Google ranks pages. It is possible to calculate how many backlinks you need to purchase, and what type of links you exactly need to match your SEO expectations. So now we’re glad to let you know that our Free SEO Cost Calculator will not only calculate the cost of Top 10 on Google for your keywords, but it will also provide you with a detailed link building plan that you can easily follow on a weekly basis on your way to the Top of Google search results. 

4. Build links gradually and steadily Once you’ve got a detailed link building plan- you can start getting backlinks. But don’t hurry up, to look natural to Google, your link building must be performed slowly and steadily. Our Free SEO Cost Calculator will let you know the recommended speed of link building for your exact website. As a general recommendation, we can say that for a campaign to look natural, you should build not more than 5 links a day. It is impossible to know how does Google rank websites, but it is clearly known, what approaches can make Google think that you create fake traffic. Don’t hurry, as it may really harm your website positions. Use our Automatic Link Building Scheduler to make sure your campaign looks natural. It’s also recommended to start your campaign with low SB Rank backlinks (SB Rank 1-SB Rank 4), and then, in 1-2 months to start acquiring backlinks with higher SB Ranks (SB Rank 5- SB Rank 7). For more detailed link building strategy, use our Free SEO Cost Calculator. 5. Get backlinks with different, unique anchor texts & different keywords

If you’re an SEO professional or want to become one, learn more about Natural Anchor Text Distribution Formula here. If you don’t want to become an SEO expert and want to just rank high in Google SERPs, then we can simplify a difficult Natural Anchor Text Distribution Formula for you and tell you that for your backlink profile to look natural to Google, you need to follow just 4 simple rules: Always acquire links for different, unique anchor texts. For example, if your keyword is ‘link building service’ and you provide it mostly for US business owners, then your anchor texts may look like this: link building service for the USA the USA link building service link building in the USA building links in the USA the USA link building service of building links in the USA the USA service of link building link building for the USA customers buy links from this the USA link building service great link building service affordable link building service high quality link building service, etc. 25% of your anchors should include the URL of your website or even just consist of your URL only. Examples: www.indilens.com provides high quality link building www.LinksManagement.com http://www.umain30.com get quality links using http://www.umain30.com 25% of your anchors should include your brand name or domain name of your website. Examples: LinksManagement provides high quality link building LinksManagement specialize in link building link building service at LinksManagement.com quality link building – LinksManagement.com And for your promotion to look natural, you should also always use multiple different keywords in each link building campaign. You can use synonyms or close terms. Examples: link popularity service building links buying links buy backlinks link building for SEO improve ranking with link building get high quality backlinks best link building, etc. Learn more about how to choose the best anchor texts. These simple rules will help you in improving Google ranking efficiently without risk to be penalized. NEW 

6. Use synergic effect of Google Penguin 3.0 when 1800 links can make you rank #1 for 25000 of keywords Incredible fact, revealed in the recent SEO research: the researched website promgirl.com is in the Top 20 of Google SERPs for more than 25,000 of keywords (according to SEMRush) and gets more than 1,500,000 of visitors monthly with only 1,800 of referring domains. If you divide 25000 keywords by 1800 links, you’ll see that it means that only 1 backlink gives Top 20 positions for 14 keywords at once for promgirl.com. How can this be? 1 link gives 14 Top positions on Google? Sounds incredible? Then check out this research and make sure of everything by yourself! Explanation of the synergic effect of Google Penguin 3.0: according to Natural Anchor Text Distribution Formula, for your backlink profile to look natural to Google, the anchor texts of most backlinks should include your website URL, brand name, domain name and many other keywords, not connected with your main targeted keyword. It means that if your website already has many such backlinks with URL, brand name, and other keywords, then any new links that you build with your targeted keywords used in the anchor texts, will significantly improve your website positions on Google for MANY keywords at once: for ALL of your existing keywords used in old backlinks plus for ALL keywords, used on your website in your content plus for ALL long tail keywords. That’s why now you can get so incredible results on Google as 25,000 of keywords in Top 20 with only 1,800 backlinks and 1,5 million of monthly visitors. However, to get such results as promgirl.com did, you need to do all that they did: Follow Natural Anchor Text Distribution Formula. Always increase the number of referring domains your website has (we recommend permanent links for this purpose). To keep your campaign look natural and be effective, you need to also follow the rest of the rules, described in this guide. Note: synergic effect can only be achieved if you follow all of the rules, described in this guide and if you get a significant amount of backlinks.

7. Surround your links with content If possible, surround your links with some keyword-rich content. Links surrounded with some content look more natural to Google. Otherwise increasing Google ranking with the aim of backlinks may look very suspicious to Google and impose the risk of penalties. If this content includes your targeted keywords, then it will add additional link juice to your backlinks. During links purchase at http://cp.LinksManagement.com, you will be able to insert up to 250 of characters from the left side of the link and 250 from the right side of the link. So your anchor text backlink will be surrounded with 500 of characters of unique, relevant content. This makes sure that links acquired at LinksManagement will look absolutely natural to Google and significantly improve your website rankings on Google, as well as on other search engines. 

8. Get backlinks from pages with various SB Rank Since PageRank is no longer updated, LinksManagement has created its own formula that helps to understand the value of the certain page – SB Rank. SB Rank is calculated on the basis of PA and DA index. Learn more about SB Rank and its benefits. Diversity is a key for successfully growing ranking of websites by Google. Only high SB Rank or low SB Rank links in your backlink profile may seem suspicious to Google. It is also suspicious when a site has a lot of backlinks from sites with much higher SB Rank. That’s why your backlinks have to come from web pages with different indicators. Moreover, most of your links should come from SB Rank 0 and SB Rank 1 pages to look natural to Google. Only around 10% of your links should come from pages with SB Rank 4 and higher. If your current backlink profile doesn’t correspond to this recommendation, don’t remove existing links – it’s better to just build new ones with those SB Ranks you don’t have enough of for your link profile to start looking natural to Google. 

9. 20% of links should point to the inner pages of your website 80% of links should point to the homepage, and 20% – to inner pages of your website. This rule is especially important for large sites with many web pages. From our research, we see that sites that have backlinks pointing to all pages of their website, including inner pages, have much better rankings on Google than those that have all backlinks pointing only to their homepages. Our research has shown that on average around 20% of your backlinks should point to your inner pages in order for your backlink profile to look natural to Google. Download these sample reports with natural and unnatural backlink profiles and you’ll see that, for example, seventeen.com has around 17% of backlinks, pointing to their sub pages, morilee.com – 13%, promgirl.com – 18%. All these sites have great positions on Google. During our research we’ve noticed that sites with a huge percentage of backlinks pointing to their homepages and very little percentage of backlinks pointing to their subpages had much worse rankings, then their competitors with even lower number of backlinks but more natural looking backlink profiles (i.e. with higher percentage of backlinks, pointing to their subpages). Find more free SEO reports about here. 

10. You won’t rank high without on-page optimization Google today is not like it was before. Nowadays, only off-page optimization (i.e. backlinks) is NOT enough to rank high on Google. It doesn’t matter what number of links you get, you will NOT get in the Top 10 without implementing a proper on-page SEO. So make sure to: Create at least 50 pages with unique content (each page should include at least 500 words). The more content, the better. Highly informative content that is useful for people is one of the major ways to improve Google rankings, as people will be naturally interested in visiting your website. Always fill your website with only unique content and update it as often as possible. Get rid of all the duplicated content or close it from indexing, using a robots.txt file. It is not just advice. It’s a sharp necessity! After the Panda 3.6 update having been launched by Google, there is no way for the sites with duplicated content to be in Google Top 10. So, pay attention to the quality of your site content because the importance of this factor grows up from day to day. Use either this free content duplicate checker tool or Copyscape to find and get rid of all the duplicate content. Create a sitemap (using sitemap generators) and upload it to Google. Optimize your website for your targeted keywords. 

11. Avoid these 5 mistakes Most people stop their link building campaign because they think it doesn’t work, but in fact, in most cases it doesn’t work because of one of the following reasons: The number of purchased links is not enough to get the Top 10 rankings on Google. Use the Free SEO Cost Calculator to find out the number of links which you need in order to get in the Top 10 and make sure you acquire those links before you decide how well your campaign is performing. Without building the amount of backlinks, necessary to outrank your competitors, your investments are just useless and pointless. Learn more. Your newly purchased links stayed alive for less than 3 months. In this case, you won’t see any results because Google ignores links, which are younger than 3 months old. Your backlink profile may be over-optimized with exact anchor text match. You can check whether it is or not using our Free SEO Cost Calculator. If your website has this penalty, our tool will let you know how to get rid of it. If new links were built, but your website has very low or no traffic at all, you won’t see any positive improvement on Google either. The links cannot appear from anywhere, so when Google sees no or too low traffic on your site, but many new backlinks appearing, it will consider them as unnatural. Make sure to increase your traffic along with the number of backlinks. Google has developed its algorithms so that it is now using psychological pressure – when you get new backlinks, at first your rankings drop down, and only with some time they come back and get higher than they were before. Our clients, as well as experts at SEOmoz and other SEO resources and forums, noticed this too. Google actually says about this in their own patent 8,244,722. So when your rankings start to dance (drop down, improve, again drop down and again improve, etc.), it means that everything is going fine. Just stick to your planned link building plan and, with some time, your situation will become more and more stable. Learn more about 4 reasons why your site rankings may drop. 

12. Never give up before you complete your link building plan One of the most popular and harmful SEO mistakes that people ever make is that they STOP their link building campaign BEFORE it can actually yield any significant results. SEO is a long-term investment, not a short-term. You cannot buy 10 links today and see the results tomorrow. Even this happens sometimes, but in general, SEO is an activity that should be planned for a long term and should be performed during quite a long period of time (at least 3-6 months, better – 12 months) for you to see significant results and start getting your investment back. That’s why you should keep your link building plan until it’s fully completed before you decide how well it works. In SEO you will always see the real results of your activities with several months of delay. If you do something right now, you’ll see the results from this only in a couple of months, but not tomorrow or even in a week. Also, keep in mind that sometimes, and usually quite often, your website rankings are going to drop down because this is how Google works nowadays — your rankings will regularly jump up and down (sometimes quite significantly) during your way to the Top until you gain high enough Google Trust Rank (which can only be achieved with time, significant amount of backlinks and natural anchor text distribution). So keep your link building plan until you achieve the #1 on Google and also make sure to download this report with 11 Most Costly SEO Mistakes 99% of People Make. 

13. Finally, track the results and remember about 3 things You should expect to see rankings improvement from your link building campaign and not traffic increase because you won’t see any traffic increase even if you get from position #984 to #9 on Google since only the first 3 spots get significant traffic. Check out Google Traffic Distribution stats. You should automatically track your site ranking changes throughout the first 100-200 search results using some tool, but not manually throughout the first 10-50 search results because of 3 important reasons, described here. You should keep your link building plan until it’s fully completed before you decide how well it works. It’s so important that we wanted to highlight this once again – you should NOT expect to see the results quickly because it just doesn’t work with Google like that. Making a decision too quickly is one of the most popular SEO mistakes that people ever make. 

Once you achieve the Top 10 for your keywords, repeat the procedure again. If you have any problems with achieving the Top 10, ask us your question below in the comments and we’ll be happy to help.

#1 On Google
You cannot get to page one on Google and expect to stay there without having a website that the search engine rates highly. Google has hundreds of ranking factors all designed to work out this quality score. We can review your website and tell you exactly what you need to do to get more traffic from Google.

Friday, 14 October 2016

Everest Base Camp Trek and Travel Business Mantras

You have a good level of fitness and are looking for a physically challenging holiday. Previous experience is essential for activity based trips.This is a small group guided holiday. The group is usually between 4 and 16 in size, with an average of 12 like-minded clients booking individually, in a couple or as friends together via Mojhi.com


Everest The ultimate peak, the ultimate trek is not for the faint of heart. The trek to Everest Base Camp(EBC), the most iconic base camp at the foot of the tallest mountain in the world was made famous by Tenzing Norgay and Sir Edmund Hillary in 1953, when they first reached its rocky base, and its siren call has been heard by trekkers and climbers ever since. Everest’s famous summit soars so high in the Himalayan sky that trekking to its base is still a hearty adventure and not for weekend walkers.

From Khatmandu, the capital of Nepal you will take a short and spectacular flight to Lukla from where your trek to everest base camp begins!

Follow the iconic trails to Everest Base Camp

Taking us to the most iconic base camp of all, at the foot of the greatest mountain in the world, Mount Everest (8848m), this is one of the world's classic treks. Walking through Sherpa country past cultivated fields and small villages, we have time to acclimatise before reaching spectacular high altitude scenery: the incredible monastery at Thyangboche, views of Ama Dablam, Everest and other mighty Himalayan peaks. As well as reaching Base Camp, we have the opportunity to climb Kala Pattar (5545m) for a magnificent view of the highest mountain on Earth.

The best times to go are from March to May and from September to December though you will find people trekking here throughout the year. In the winters though, weather could get very rough some times resulting in shut down of the lodges in higher altitudes. So you will have to be prepared and carry your own tents and some extra clothes to stay warm. During monsoons (July to September), it could be pouring on most days with the peaks disappearing in clouds and a chance of landslides occurring on some routes. So pre-monsoon and post-monsoon is the best time to do the Everest base camp trek.

Most nationalities require a visa for Nepal, which can be obtained in advance or on entry.There are no mandatory vaccination requirements. Recommended vaccinations are: Polio, Tetanus, Diphtheria, Typhoid, Hepatitis A. The risk of malaria is present in certain regions only (such as Chitwan); you may wish to consult your GP or travel health clinic for further advice. Dengue fever is a known risk in places visited. It is a tropical viral disease spread by daytime biting mosquitoes. There is currently no vaccine or prophylaxis available for Dengue, and therefore the best form of prevention is to avoid being bitten. We recommend you take the usual precautions to avoid mosquito bites. Most of our trips to Nepal go to high altitudes where there is a risk of being affected by Acute Mountain Sickness. Our itineraries are designed to enable everyone to acclimatise to these altitudes, but you should be aware that it is still possible for you to be affected.

For those confident of their physical fitness this is a challenging trek (level 5) with a chance to walk to Base Camp and ascend Kala Pattar, from where we get superb close-up views of the highest mountains in the world. There are 12 days point-to-point walking with full porterage throughout - you need only carry your daypack. You should have some previous trekking experience and if you do not partake in regular exercise or hill walking then you should do some physical preparation beforehand. The maximum altitude on this trek is 5,545m and the average is approximately 3,900m. Ample time is given for acclimatisation, but altitude is a factor and must be considered. 

As this trip spends considerable time at altitude, we ask you to refer to the altitude warning under the 'Practical Information' section within the Trip Notes. Mojhi's leaders have comprehensive first aid training and carry emergency oxygen to treat altitude sickness, should this be needed. 


Mojhi works with more than 10 professional trekking operators for Everest Base camp trekking. Tell them your dates and requirements to receive quotes with early bird and group discounting offers from multiple trekking operators