Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Wednesday, 31 August 2016

Indian methods to Become an SEO Expert in short period

Every blogger needs to familiarize themselves with basic SEO tactics, whether you become an SEO expert is up to you, but it could really benefit your blog.

Indian methods to Become an SEO Expert in short period 





If you are new to the world of blogging, SEO might sound a bit complicated, but it is not as hard as you might think. There are quite a few technical SEO terms which can be off-putting, if you’re not a naturally technically minded person, but the definitions are easy to learn and understand.With the help of a bit of research you will get your head around the basics, like this article on the 1&1 digital guide , which gives a comprehensive list of the SEO terms and the individual definitions. SEO is extremely valuable to any website, which is why it is worth putting some effort in, and going that extra mile. As Carolyn Shelby, director of SEO at 435 Digital states

Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” Start by familiarizing yourself with the basics of SEO, and then apply that knowledge to creating a blog that will attract followers.

First of all, let’s clarify what exactly SEO is.

A problem that some people have is thinking that the goal is to find a way to trick search engines into making a website have high visibility. As if SEO were a game, and the best way to win is by cheating.

This is a common mistake, in fact, the goal of SEO is to work with the search engines by communicating clearly what the intention, and purpose, of the site, is so that the search engine can recommend your website to the right users. Think about SEO like creating a dialogue between the content on the website and the search engines, a dialogue that helps the search engine to understand the content.

Content which is SEO friendly is content which is clearly processed by a search engine. The better the relationship between the search engine and the content, the better the user experience will be.

Because the user will be able to rely on the search engine to help them find good quality, useful content, that meets their search requirements.

Why is SEO important?

SEO is necessary to make sure customers can find your website.

A non-SEO friendly website is like a shop without a sign. Think about how many websites there are on the web, the internet is a busy place and you want don’t want your website to get lost in the crowd.

Without SEO a search engine wouldn’t recommend your website for users through organic searches. To put it simply, an organic search is when a user types a phrase or word into Google (or another search engine). Organic search results are listings on search engines that seem, because of their relevance to search terms, rather than because of paid advertisements.

Users are more likely to click on organic search results than paid advertisements because organic search results are more trustworthy and credible. In order for your website to appear in search engines, and be validated as trustworthy content, it must be optimized for search engines.
How can I make sure my website is optimized?

There are few different elements that you should pay attention to when it comes to optimizing a website. Everything from the text to the title and the URL plays a part in making a website SEO friendly.

The URL should always be memorable and relevant to the brand and ethos of the company, it shouldn’t be too long either.

Titles should be around 50 characters, include keywords, and be interesting and eye-catching. Remember it’s all about making your reader swoon.

Another important factor is the performance of the site, if the site is slow and doesn’t work properly it will not rank highly in search engines.

The user’s experience is also important, so make sure the website is easy to navigate, looks safe and has a low bounce rate. A high bounce rate can occur when the wrong kind of traffic is being directed to your website, which means the user won’t browse your website properly, they will just click on it and then leave immediately without buying anything.

That’s why it’s important to make sure the search engine knows what kind of traffic to direct to your website, by making the content 100% SEO friendly.

A few things to avoid …

Keywords are a vital part of creating SEO content but it is important to remember not to overdo it. If there are too many keywords in a text it will ruin the quality of the content, and it won’t look authentic.

Another thing to avoid is too many ads, pop-up ads and banners are ok in moderation but if there are too many the user will get annoyed and not want to continue using the website, which will cause a high bounce rate.

The most important thing to remember is to make content that is genuinely useful and informative. If you ensure you always create content that people will enjoy and want to share, your website will soon achieve an excelling ranking in search engines.

Saturday, 20 August 2016

Top Secret methods impact SEO via Social Media

Now, it is 8 years in SEO and online marketing filed along with regular website designing business. Far too often, I see companies operating their SEO teams and their social media teams completely separate from one another. When in reality there is a desperate need for coordination among them.

Top Secret methods impact SEO via Social Media



Having a well-planned content strategy is one of the most important things you can do to drive traffic via SEO and social media. Without content, your social media profiles will remain flat and, in all likelihood, so will your site traffic. When formulating your content strategy, however, it’s best to keep in mind that you have the opportunity to benefit both in terms of Google rankings and social media engagement.

This may come as a surprise to many marketers since conventional wisdom has it that social media has zero, or close to zero, impact on SEO. I find it very frustrating when people sharing this misguided impression. Of course, social signals influence SEO. If factors like site speed, time on site, links and content structure can all impact search, then why wouldn’t something that can sway all of those things count as well?

I have listed below a few ways that social media can help when you are trying to get Google to index your website, build your local listings, get eyes on your most engaging content and connect with influencers.

1. Build Branded Local Citations With Social Profiles

This is possibly the most obvious and most common fail among local businesses. Many social media sites are now asking businesses to add their locations to their pages. Facebook, Google+, Foursquare, Pinterest, Yelp, LinkedIn and others all have local business pages. Why is this important? Because if your local business does not claim its local page from these social sites, someone else will claim it instead of you.

Businesses that leave their local business pages up to the whims of social media algorithms are asking for trouble. Social media sites will pull information (address, business name, business type, phone number, etc.) from other places on the web and create a profile to the best of their ability for you. These pages are then available for people to check-in at, claim and review.


Anyone searching for that business or for a business similar to yours within the area will be shown links to these pages in their search results. The bummer? The pages created for you are often wrong. So claim all of your pages. It’s better to know that you can access and even post on them when you need to, and leaving your local search fate up to the algorithm gods is never a good idea.

2. Use Shares From Influencers as Bot Bait

Google has admitted to “working towards assessing authority of individuals” as a ranking signal. This means that they are grading people on influence and the content that those people share may be used as a ranking factor. We saw this first with Google Authorship, and now we are seeing it with tweets appearing in search results.

What’s more, Google has been increasing Twitter content’s indexing and appearance in search results. More telling is that Google has been prioritizing the indexing of tweets posted by people with certain authority rank thresholds. That’s right – not all tweets are equal.

So how do you influence the influencers to share, comment on or engage with your content? Create content that mentions them, ask them for guest posts or share their content. This is the age of people-based marketing, and there is no better way to get people involved than by engaging with them. Try compiling and publishing expert quote roundups on your blog, newsletters, and social presences. You can find quality content and relevant influencers by using tools like Buzzsumo or Nuvi.

3. Curate Content for Stickier Referrals

As mentioned in the previous section, influencer relationships should ideally influence your content strategy. This concept does not only go one way. You can curate content from influencers within your niche and share it. Using tools like Start A Fire even allow you to take your content from a third-party site and add a badge with your own content recommendations to the page.

Let’s be real. Curated content on social media gets much more engagement than promotional content, but marketers often hold back on sharing third-party content for fear of sending their audience to someone else’s site. You no longer have to worry about. Start A Fire will allow you to share curated content and use it to drive traffic back to your website. This is a huge advantage for marketers who are trying to increase engagement and also impact the bottom line.

Why does this matter? It’s prequalified traffic. The people who see your badge are already interested enough in the content you share that they want to see more of it. In this sense, this type of tool will not only put your mind at ease that you won’t lose your audience when you post links to third-party content, but it will also increase qualified click-throughs, thereby lowering bounce rates, which ultimately help improve your search rankings.

4. Optimize for YouTube Search 

Although it’s more of a social network and a user-generated content platform than anything else, YouTube is also the second largest search engine in the world. Need another reason to take it seriously for SEO purposes? YouTube is owned by the largest search engine in the world, Google.

While solutions for proprietary video streaming do offer some compelling features, many search experts believe it is imperative that the video content on your website be powered by YouTube. Connect your account to your Google Business page, complete your video tags (appropriately), fill out the content description and add CTAs to your videos. Too many marketers miss out on huge SEO opportunities by ignoring YouTube. Don’t be this person.

Final Words : 

Instead of discrediting social media’s ability to impact overall marketing and business strategies in the short term, we need to start looking for the ways that social activity can already improve our rankings. Instead of focusing on what we believe that social media can’t do, it’s time to focus on what it can do.

Social media can improve many factors that have an impact on search rankings. This is a fact. Do yourself and your company a favor and rethink the way you use social media, find where it may have the greatest impact for your business, and test those theories.

Friday, 19 August 2016

Tips to Increase Ad Profit Without Increasing Traffic 2017

The majority of publishers who are just starting out seem to think that the only way to increase their profits is by getting more traffic to your website.

This could not be more wrong!

More often than not, you will see much bigger increases from making changes to your website or your ads, instead of getting more eye-balls to your blog.

Here are the top 7 ways to increase ad profit without increasing traffic.

Max Out Your Ad Units

Different ad networks have different limitations in terms of how many ads you can show on a page. They’ve set these limits for a reason – using this number of ads usually makes the most money for the ad network, which means that you’ll also make the most money out of it.

In the case of Infolinks, for example, make sure you test out all of the products:

Most of these you’ll be able to use at the same time and it would be silly not to try them out. Keep adding them on your site one-by-one with small breaks in between and if something makes your revenue drop or ruins the user experience on your website – remove it and try a different combination.

Don’t Overdo It!

This may sound slightly contradictory to my previous bit of advice, but it’s true. Although I encourage you to try and use all of the advertising options you’ve got access to, you have to do it within reason.

If your whole website is full of ads, pop-ups and content becomes unreadable, your visitors will never return and it may heavily affect the traffic your website gains from search engines.

Non-intrusive advertising is fine with the majority of readers so put yourself in your readers’ shoes and analyze your pages. Where would you be likely to look at an ad and click on it?

To make this easier, you can use tools like heat maps and video recorders. One of the best options for this is a tool called MouseFlow. It records your website from the users perspective, showing you how they move their mouse, where they click and so on.

The tool is free up to 100 recording per month and has premium versions as well. You can actually use the coupon code “MonetizePros” to get 750 free recordings with them.

Have Your Best Performing Ads Above the Fold

This is definitely one of the easiest ways to optimize your ads. If an ad or ad unit is making you a lot of money, you should place it where it gets seen the most.

Above the fold is the section of your website which is visible without the need to scroll – for example, your header and your menu.

The majority of people do not scroll through your entire page so many of your ad units may be getting less impressions than they deserve.

It’s important to keep in mind that sometimes ads perform well because of their location and moving them above the fold may actually decrease earnings – always remember to measure the impact of your changes.

In general, this experiment tends to pay off and increase revenue up to 35%.

Have a Proper Website or Blog

This isn’t directly rated to revenue but it’s probably the most important point in this article.

Invest some money in starting a blog that looks professional.

Have a look at these two websites, which one do you trust more? Which one’s ads are you more likely to click on (without the fear of malware)?

A BlogSpot niche site will never look as good as a professionally made website on a proper blogging platform.

Here’s a good rule to follow: pretend you’re bigger than you are.

Even if you’re running a small website about taking care of cats, act as if you’re running the biggest cat magazine in the world and your readers will feel the same.

Having a proper website or the right platform also gives your more opportunities for split-testing ad layouts, different designs and so on.

Change The Colors of Your Ad Units

The most common mistake I’ve seen in display advertising is trying to make your ad units match the design of your website. Sure, your blog will look beautiful but no one will notice your ads.

Find complementary colors that make your ad units stand out from the rest of your website. For example, if you’ve got an orange theme on your website, blue will fit in the design perfectly but stand out from all of the rest.

Try different colors and yet again, measure the impact. On a lot of tests that we’ve done over at MonetizePros, the ugliest colors we could find had the best click-through rates!

While it’s scary to make your site look “ugly” – your readers will not leave because of it. Advertising is a part of life and your readers know it, as Dominic Wells said in his post about display advertising myths.

Don’t Neglect Mobile Traffic

We all spend huge amounts of time on our smartphones and tablets but when it comes to internet marketing, most people neglect their mobile readers.

On MonetizePros for example, nearly 30% of our traffic comes from mobile devices and tablets! That’s over 30,000 people a month!

Which ever ad network you’re using, make sure they’ve got mobile ads as well.

With a little help from a developer you will be able to set up different ad layouts for desktop and mobile, which means you can split-test the locations separately.

Since the user experience is completely different, the ad placements have to be different.

Increase Your Page views

Getting more traffic overall is great but you should also try to get more page views per user.

While I might not click on an ad when landing on the first article I’m reading from your website, usually a second page view will show me completely different ads that I may be more likely to click on.

Try to interlink the content on your website as much as possible and keep your users engaged!

The best example for this is any major news outlet. You’ve surely seen articles like “10 Movies From 2015 That Every Entrepreneur Should Watch”.

Why do you think they use those annoying slideshows and galleries? To get more page views, more ad impressions and more clicks.

While I don’t recommend killing your user experience with the kind of stuff that Inc.com does, it’s a good example of what’s possible.

What tests have you done, that increases your advertising revenue the most?

Tuesday, 16 August 2016

Freelancing Job Seekers Planning mantras in 2018

Well, today I want to talk about how to bust out of the feast-or-famine trap and earn more freelancing. You do this by laying the groundwork now for a thriving business in the fall and on into 2017.With the obvious rise in technology use over the past several years, tech has flooded into more and more areas of our lives. From shopping to education to dating, future employment opportunities are now taking a slice of the pie. According to the databases of Elance, Fiverr and Upwork, the best freelancing jobs for the future range from voice acting to legal consulting to even book cover design and Korean translation.






Over 53 million Americans freelance, accounting for a third of the U.S. workforce alone. By 2020, this number is expected to increase to 50% of the labor force. Millennials want flexibility and freedom, which freelancing offers to both the entrepreneur and the freelancer. On the other hand, the 9-to-5 caters to an old-fashioned status quo of conditional mobility and a lack of adventure. Today, millennials are more focused on living, not just working.

The top 10 jobs of the future undoubtedly involve freelancing. Even the best 9-to-5 jobs are rigidly structured and do not offer the most promising careers for the future. In fact, CareerF oundry shares, “In the last five years alone, the average earnings for freelancers have increased by 50%.” Freelancing is the real deal. Only the best career choices for the future involve technology—communicating with others on a daily basis through the miracle of the Internet. Many people wonder how to find freelance work, but there are dozens of resources online, such as Freelancer and Upwork, that dish out the top jobs for the future. You do not have to waste your time scratching your head on how to get a freelance job. All of the future jobs in demand are available at your fingertips right this instant. For example, communities like Valoso offer opportunities for professional video editors to flaunt their expertise.

Although freelancing may not appear to offer the same security and atmosphere as the 9-to-5, most people won’t miss the conformity. Job opportunities in the future are bursting with future freelance jobs that you can access in the comfort of your own home. Read on to discover exactly why traditional 9-to-5 jobs are not the careers of the future. Although 33% of freelancers are millennials, most are actually middle-aged. This is because more and more adults are realizing the advantages of freelancing, such as in double-income homes or homes with disabilities. Businesses have realized that freelancers provide high-quality work that deserves ample reimbursement. In fact, the highest paying freelance job on the market right now, intellectual property law, makes a whopping average hourly pay of $121.73.

One of the most envied perks of freelancing is that many freelancers set their own hours. That is exactly why 9-to-5 is a thing of the past. Employees no longer have to suffocate under a rigid structure but instead have the freedom to choose when and even where they work. Probably the most rewarding factor for freelancers is that they get paid for doing something they enjoy and excel in. With the 9-to-5, workers may indeed demonstrate and savor their craft, but they can never maximize their individual skills. Freelancing allows for this balance of power when it comes to compensation for competence. Although freelancers miss out on financial coverages from businesses, they find the payoff worth it. Plus, organizations like Freelancers Union are starting to offer benefits like health, dental, disability, life, and liability insurance, making freelancing more accessible to all.

No, it’s not too early to think about next year! In many ways, it’s the perfect time.

The less desperate you seem when you present yourself to clients, the more likely it is you’ll be able to line up some great-paying freelance work. You seem busy and successful, instead of broke and pathetic.
Thinking way ahead also allows you to research prospects more carefully. It takes the pressure off and lets you take time to research the size of their annual revenue, or the types of articles they publish, to see if they’re a good fit for you.
If you need to, continue marketing for more immediate gigs. But reserve some time for pursuing your long game.
When you inquire about opportunities for the coming year, that telegraphs to prospects that you must be booked up until then. Why, you’re marketing six months out! That’s a pro move.
What can you say to prospects now to pave the way to better earnings late this year or early next?
Here are four questions that can start a conversation with prospects, position you as a pro — and help you land some juicy freelance gigs:

1. Is your 2017 editorial calendar available yet?

Most national publications work out their editorial calendar pretty far in advance. Their plan for next year will start circulating around the office pretty soon.
They may not post it online until late fall, but if you ask, you might get your hands on it much sooner. If it’s not ready now, find out when it will be — then check back in when it’s supposed to be released.
Getting a copy of the editorial calendar earlier gives you more time to think, research, pre-interview, and develop story ideas that fit themes your target publication will explore in the coming year. You’ve got time to look up how they did last year’s special section on vacation getaways or bathroom hardware, and figure out how to bring them a fresh slant.
It’s a great way to get a jump on the competition and stand out with more well-thought-out ideas.

2. Are you planning your 2018 marketing calendar now?

The bigger the company or publication, the farther ahead they tend to work. Offer to help (a little). If you can be part of the conversation about upcoming issue themes or marketing campaigns, it puts you top of mind when it’s time to execute on those plans. Offer to take a quick coffee or Skype call and give them a few insights and ideas on what’s hot in content marketing, or how you could contribute to their fall/winter efforts. They’ll remember you when it’s time to start making those assignments.
Keep these sort of free-tip sessions to 15 minutes or so — leave them wanting more expertise from you, so you get hired, rather than milked for information and then discarded. After you touch base, stay on their radar. If you discussed case studies in your call and then you complete one for another client, send it over. Email them an interesting article on their industry, ask about a controversy in the sector, retweet their posts — anything that keeps your name in front of your prospect without being obnoxiously salesy.

3. Has your new fiscal year started?

If you target medium-sized to larger companies for writing work, know that quite a few of the biggies have a fiscal year that ends June 30, rather than December 31. That means come July 1, they’re into a fresh pot of marketing money. (For publicly held companies, you can check the financial releases on their website or use the SEC site Edgar to learn when their year ends.) Projects that have been stalled or postponed may suddenly get kicked back into high gear right after 4th of July weekend. Plans are laid for how the marketing budget will be spent in the fall and winter.
Check in now, and you may find you’ve hit a gusher of possible projects, due to your good timing.

4. Will you have writing needs 3-6 months from now?

This is a catch-all way to market ahead, whether the company is cracking a new budget now, knows their exact 2017 plans yet, or not. It shows you’re a businessperson who’s thinking ahead. Connect with business owners who think the same way, and they’ll feel you’re their type of writer.

A typical script might go like this:

I wanted to check in to see if you have upcoming writing needs for this fall or winter. I’m fully booked until then (yes, say that even if you aren’t), but I’m looking for a few new clients who need(your type of writing project here) for the end of the year. Let me know if it would make sense to get together and and make a plan for meeting your future projects.

To succeed as a freelancer, you need to be organized when it comes to your work, whether it is a solo project or you are working on a team of 20.
Asana is a game changer. This popular group collaboration tool is free to use for up to 15 people. You can also subscribe or unsubscribe to notifications regarding changes to the task so everyone knows what is going on. It looks beautiful and makes life easier.
Everyone loves Evernote. Evernote can store notes, receipts, and other miscellaneous files associated with each project.
Get your collaboration on. For those of you who love to have a good organized brainstorming session, this is the tool for you. It is a free online collaboration tool that’s organized by boards, lists, and cards. You can attach files, images, etc., to each card and add as many people as you want on board for collaboration. Changes appear in real time.
One of the more popular project management tools. It starts at $20 a month for 10 projects at a time.

Money

You are nothing unless you can keep track of the money you are making and spending.
Wave is a Cloud-based invoicing, accounting, payroll, payments, and personal finance app for freelancers and people running businesses with nine employees or less.
This one offers online accounting, invoicing, billing, and banking. There’s a free trial where you don’t pay anything until you’re ready, and then it charges $19/month.
This is a bookkeeping and invoicing application specifically designed for small businesses and freelancers.
This is perfect for managing your small business finances. It lets you import data from your existing accounts, making setup quick and simple. It updates daily from  your accounts, and automatically categorizes your transactions.
An online ordering and invoicing service that’s great for selling things like digital downloads or web hosting.
If you are a freelancer, invoices will become the bane of your existence. Some days will just be spent writing and organizing your invoices. A great and simple invoice system will be a godsend. FreshBooks has been a great resource for me. It is straightforward and free until you have more than three clients but totally worth the $30 per month.
With Expensify, all you have to do is photograph your receipts and upload them. It works on iPhone/iPad, Android, WebOS/Palm, and BlackBerry phones.

Time Management

The most important currency for a freelancer is time.
Harvest offers pricing plans from free to premium and offers time tracking and invoicing.  It works on iPhone, Basecamp, Beanstalk and has a WordPress plugin and more.  Offers both time tracking and invoicing.
Keeps track of your billable hours, helps you stay organized, tracks leads, and more.
Allows you to keep track of your time spent on a project and even see how close you are to using up your client’s allotted budget.  Also offers a free iPhone application.
If you charge by the hour or often wonder how long it takes you to do a certain task, Toggl will help you keep track.
Klok allows you to easily keep track of your time spent on multiple projects. You can easily start and stop tracking by just clicking a button for each project. You’re able to generate multiple reports based off of this information.
Ora allows you to track expenses, keep a list of your tasks, run a timer on your tasks, etc.
Freelancer Laura Shin swears by OfficeTime as it helps manage a freelancers’ most important asset: time. It allows you to see exactly how much money you are earning per hour. This is what every freelancer needs, especially in the beginning, because it is going to show you who is really paying you your actual worth.
Keeps track of time spent on all your projects and clients and then generate reports based on any period of time.

Finding a job

But first you have to find work!
This is great for finding clients design and graphic art work. Freelancers can browse through and post bids on to win contracts.
Allows you to bid on listed jobs for all aspects of programming and design.
This one provides a wide selection of computer related work from basic site design to developing full sites.
You’re going to get a lot of programming assignments as well as listings for blog content creation.

Proposals

In order to get the client, you have to show off your goods.
Creating a project proposal is a very important part of freelance life. But it can be a real pain if you spend hours working on a proposal for no money and then have it rejected. BidSketch provides you with a template which will half your time.
Similar to the idea of BidSketch, this goes hand in hand with showing clients what you can do, but in a more organized and less laborious fashion.
This is a rapid wireframing tool that you can use to produce mockups and UI concepts.  You can work with product managers, developers, designers and clients in real time.

Promotion

Get your name out there!
How do you get your work out there? By sending an email marketing newsletter of course. Keep your clients updated about a new post or product with this simple template platform. It offers a free plan which is a major bonus for those just starting out.
This is a great service for launching an email campaign, which can help to maintain relationships with all your previous and current clients.
It looks a little like a Pinterest board. It enables designers to share their products and promote them as well serve as a source of inspiration.

Backup

Don’t lose anything!
If there’s one mantra freelancers need to have, it’s: backup, backup and backup. Mozy offers Cloud backup solutions for individuals, small businesses and large corporations.
Backup and sync all your devices using your Apple ID.
DropBox syncs with your computer locally, so you don’t have to worry about manually backing up files or remembering to sync.

Self Organization

If you’re organized, your business will be organized.
There is nothing more satisfying than crossing something off your seemingly impossible to-d0 list and Wunderlist provides you with the ultimate to-do list. It syncs across all different platforms. Plus, you can assign tasks to other people! Nothing better than that!
Track communications with customers, suppliers, leads and others. Keep your contacts in one place and shared, create to do lists for multiple users.
Remember The Milk reminds you to take care of important tasks! You’ll never miss a deadline!
Google Calendar is a web-based tool that allows users to organise their schedule, so you’ll always know exactly what you need to be working on.
Show everyone what you have accomplished with this organizational app.

Email

When you are a freelancer your inbox becomes the hub of your business so it better be organized.
Keep that inbox under control with Sanbox. As we all know, your inbox is actually the hub of your business. It brings you joy, it brings you sadness and it brings you sadness. Keep it together with this organization app.
Do you always forget to follow up after meeting a client? Then this is the app for you. This automatically does it for you.
Cleaning up your inbox can be fun! Getting to Inbox Zero will be super fun!
This new app for Gmail is a more graphical, more organized email communication center (it will automatically categorize your email into basic sections like travel, purchases, finance, social, updates, forums, and promos). It’ll also include built-in snooze buttons, attachment previews, automatic labeling and filing, and intelligent search. This is email nirvana!

Blogs

One of the best ways for a freelancer to learn about how to run your business is just hearing stories and tips from others. These blogs have some of the most informative and helpful articles for freelancers.
This is the perfect site for someone who very much wanted to be their own boss.  From the site: “You were never meant for the mundane. You prefer to decide your own self worth rather than allow an employer to put a price tag on your work. You light up from the thrill of deciding when to shift gears, challenge yourself, and kick it up a notch. You are a solopreneur.  The site provides you with a community of freelancers and businesswomen who are taking risks and changing their lives everyday. “One Woman Shop is your safety net.”
When you think of Apps, you don’t necessarily think they would have an awesome blog but Buffer is an exception. It’s blog is clever, entertaining and super helpful for anyone with their own business. From articles on social media strategy to content marketing, you’ll learn something new here.
Every freelancer needs a strategy and the site will help you develop yours. Focused on journalists, but relevant for everyone, their about page claims: “We’ll find out what publications pay, and how to pitch their editors; we’ll report on freelance success stories and helpful career advice; we’ll hold publishers, editors, and others accountable for freelance abuse; and, of course, we’ll focus on the daily quirks and eccentricities that are inherent to the freelance life.”
This site is exactly like it sounds. It features recent technology and profiles on innovative thinkers and daily life hacks. Looking for productivity advice? Lifehacker is your new best friend.
A mecca for freelance web designers. This site provides free web designer kits, as well as articles on social media, html, branding, contests, and more. The how-tos and tutorials on everything from email template design to parallax are a freelance designer’s dream. And everyone will pick up handy web design and user experience tips!
For a little bit of entrepreneurship inspiration, this is the go-to source. With articles written by business leaders and professors, as well as top entrepreneurs, Fast Company covers the gammut from how to get more done to advice on writing business plans.
Good is “a place to share creative solutions for living well and doing good.” Share information on what you are working on with the community, and how your work integrates with your life and the impact on the world. The blog also has content on technology, books, lifestyle, and design and  recommendations for organizations and entrepreneurs to follow.
For those of you who are not blogging experts, but need them for your business this is a great resource. From how to organize your Google updates to ideas for blog posts, Pro Blogger has content that will spark your creativity and give you structure for blogging. For that freelancer personal brand building!
Need some help with social media for your site, blog or business? This is your place. Laura Roeder is a social media marketing expert who runs a fantastic blog for creatives, freelancers, and entrepreneurs. From designing an effective sales page to top tools to organize your work, she’s got you covered. Plus, amazing tips on building your (or your client’s) social media presence.
This blog seriously answers every question you have about freelance that you were too embarrassed to ask.

These are all great questions to ask quality prospects — even while you continue to market for immediate gigs. Go after better prospects with a long-term view, and in just a few months you could turn your whole income picture around.
What’s your plan for booking freelance work for 2018? Leave a comment and tell us your approach.