Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Wednesday, 31 August 2016

Indian methods to Become an SEO Expert in short period

Every blogger needs to familiarize themselves with basic SEO tactics, whether you become an SEO expert is up to you, but it could really benefit your blog.

Indian methods to Become an SEO Expert in short period 

If you are new to the world of blogging, SEO might sound a bit complicated, but it is not as hard as you might think. There are quite a few technical SEO terms which can be off-putting, if you’re not a naturally technically minded person, but the definitions are easy to learn and understand.With the help of a bit of research you will get your head around the basics, like this article on the 1&1 digital guide , which gives a comprehensive list of the SEO terms and the individual definitions. SEO is extremely valuable to any website, which is why it is worth putting some effort in, and going that extra mile. As Carolyn Shelby, director of SEO at 435 Digital states

Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne,” Start by familiarizing yourself with the basics of SEO, and then apply that knowledge to creating a blog that will attract followers.

First of all, let’s clarify what exactly SEO is.

A problem that some people have is thinking that the goal is to find a way to trick search engines into making a website have high visibility. As if SEO were a game, and the best way to win is by cheating.

This is a common mistake, in fact, the goal of SEO is to work with the search engines by communicating clearly what the intention, and purpose, of the site, is so that the search engine can recommend your website to the right users. Think about SEO like creating a dialogue between the content on the website and the search engines, a dialogue that helps the search engine to understand the content.

Content which is SEO friendly is content which is clearly processed by a search engine. The better the relationship between the search engine and the content, the better the user experience will be.

Because the user will be able to rely on the search engine to help them find good quality, useful content, that meets their search requirements.
Why is SEO important?

SEO is necessary to make sure customers can find your website.

A non-SEO friendly website is like a shop without a sign. Think about how many websites there are on the web, the internet is a busy place and you want don’t want your website to get lost in the crowd.

Without SEO a search engine wouldn’t recommend your website for users through organic searches. To put it simply, an organic search is when a user types a phrase or word into Google (or another search engine). Organic search results are listings on search engines that seem, because of their relevance to search terms, rather than because of paid advertisements.

Users are more likely to click on organic search results than paid advertisements because organic search results are more trustworthy and credible. In order for your website to appear in search engines, and be validated as trustworthy content, it must be optimized for search engines.
How can I make sure my website is optimized?

There are few different elements that you should pay attention to when it comes to optimizing a website. Everything from the text to the title and the URL plays a part in making a website SEO friendly.

The URL should always be memorable and relevant to the brand and ethos of the company, it shouldn’t be too long either.

Titles should be around 50 characters, include keywords, and be interesting and eye-catching. Remember it’s all about making your reader swoon.

Another important factor is the performance of the site, if the site is slow and doesn’t work properly it will not rank highly in search engines.

The user’s experience is also important, so make sure the website is easy to navigate, looks safe and has a low bounce rate. A high bounce rate can occur when the wrong kind of traffic is being directed to your website, which means the user won’t browse your website properly, they will just click on it and then leave immediately without buying anything.

That’s why it’s important to make sure the search engine knows what kind of traffic to direct to your website, by making the content 100% SEO friendly.
A few things to avoid …

Keywords are a vital part of creating SEO content but it is important to remember not to overdo it. If there are too many keywords in a text it will ruin the quality of the content, and it won’t look authentic.

Another thing to avoid is too many ads, pop-up ads and banners are ok in moderation but if there are too many the user will get annoyed and not want to continue using the website, which will cause a high bounce rate.

The most important thing to remember is to make content that is genuinely useful and informative. If you ensure you always create content that people will enjoy and want to share, your website will soon achieve an excelling ranking in search engines.

Saturday, 20 August 2016

Top Secret methods impact SEO via Social Media

Now, it is 8 years in SEO and online marketing filed along with regular website designing business. Far too often, I see companies operating their SEO teams and their social media teams completely separate from one another. When in reality there is a desperate need for coordination among them.

Top Secret methods impact SEO via Social Media

Having a well-planned content strategy is one of the most important things you can do to drive traffic via SEO and social media. Without content, your social media profiles will remain flat and, in all likelihood, so will your site traffic. When formulating your content strategy, however, it’s best to keep in mind that you have the opportunity to benefit both in terms of Google rankings and social media engagement.

This may come as a surprise to many marketers since conventional wisdom has it that social media has zero, or close to zero, impact on SEO. I find it very frustrating when people sharing this misguided impression. Of course, social signals influence SEO. If factors like site speed, time on site, links and content structure can all impact search, then why wouldn’t something that can sway all of those things count as well?

I have listed below a few ways that social media can help when you are trying to get Google to index your website, build your local listings, get eyes on your most engaging content and connect with influencers.

1. Build Branded Local Citations With Social Profiles

This is possibly the most obvious and most common fail among local businesses. Many social media sites are now asking businesses to add their locations to their pages. Facebook, Google+, Foursquare, Pinterest, Yelp, LinkedIn and others all have local business pages. Why is this important? Because if your local business does not claim its local page from these social sites, someone else will claim it instead of you.

Businesses that leave their local business pages up to the whims of social media algorithms are asking for trouble. Social media sites will pull information (address, business name, business type, phone number, etc.) from other places on the web and create a profile to the best of their ability for you. These pages are then available for people to check-in at, claim and review.

Anyone searching for that business or for a business similar to yours within the area will be shown links to these pages in their search results. The bummer? The pages created for you are often wrong. So claim all of your pages. It’s better to know that you can access and even post on them when you need to, and leaving your local search fate up to the algorithm gods is never a good idea.

2. Use Shares From Influencers as Bot Bait

Google has admitted to “working towards assessing authority of individuals” as a ranking signal. This means that they are grading people on influence and the content that those people share may be used as a ranking factor. We saw this first with Google Authorship, and now we are seeing it with tweets appearing in search results.

What’s more, Google has been increasing Twitter content’s indexing and appearance in search results. More telling is that Google has been prioritizing the indexing of tweets posted by people with certain authority rank thresholds. That’s right – not all tweets are equal.

So how do you influence the influencers to share, comment on or engage with your content? Create content that mentions them, ask them for guest posts or share their content. This is the age of people-based marketing, and there is no better way to get people involved than by engaging with them. Try compiling and publishing expert quote roundups on your blog, newsletters, and social presences. You can find quality content and relevant influencers by using tools like Buzzsumo or Nuvi.

3. Curate Content for Stickier Referrals

As mentioned in the previous section, influencer relationships should ideally influence your content strategy. This concept does not only go one way. You can curate content from influencers within your niche and share it. Using tools like Start A Fire even allow you to take your content from a third-party site and add a badge with your own content recommendations to the page.

Let’s be real. Curated content on social media gets much more engagement than promotional content, but marketers often hold back on sharing third-party content for fear of sending their audience to someone else’s site. You no longer have to worry about. Start A Fire will allow you to share curated content and use it to drive traffic back to your website. This is a huge advantage for marketers who are trying to increase engagement and also impact the bottom line.

Why does this matter? It’s prequalified traffic. The people who see your badge are already interested enough in the content you share that they want to see more of it. In this sense, this type of tool will not only put your mind at ease that you won’t lose your audience when you post links to third-party content, but it will also increase qualified click-throughs, thereby lowering bounce rates, which ultimately help improve your search rankings.

4. Optimize for YouTube Search 

Although it’s more of a social network and a user-generated content platform than anything else, YouTube is also the second largest search engine in the world. Need another reason to take it seriously for SEO purposes? YouTube is owned by the largest search engine in the world, Google.

While solutions for proprietary video streaming do offer some compelling features, many search experts believe it is imperative that the video content on your website be powered by YouTube. Connect your account to your Google Business page, complete your video tags (appropriately), fill out the content description and add CTAs to your videos. Too many marketers miss out on huge SEO opportunities by ignoring YouTube. Don’t be this person.

Final Words : 

Instead of discrediting social media’s ability to impact overall marketing and business strategies in the short term, we need to start looking for the ways that social activity can already improve our rankings. Instead of focusing on what we believe that social media can’t do, it’s time to focus on what it can do.

Social media can improve many factors that have an impact on search rankings. This is a fact. Do yourself and your company a favor and rethink the way you use social media, find where it may have the greatest impact for your business, and test those theories.

Friday, 19 August 2016

Tips to Increase Ad Profit Without Increasing Traffic 2017

The majority of publishers who are just starting out seem to think that the only way to increase their profits is by getting more traffic to your website.

This could not be more wrong!

More often than not, you will see much bigger increases from making changes to your website or your ads, instead of getting more eye-balls to your blog.

Here are the top 7 ways to increase ad profit without increasing traffic.

Max Out Your Ad Units

Different ad networks have different limitations in terms of how many ads you can show on a page. They’ve set these limits for a reason – using this number of ads usually makes the most money for the ad network, which means that you’ll also make the most money out of it.

In the case of Infolinks, for example, make sure you test out all of the products:

Most of these you’ll be able to use at the same time and it would be silly not to try them out. Keep adding them on your site one-by-one with small breaks in between and if something makes your revenue drop or ruins the user experience on your website – remove it and try a different combination.

Don’t Overdo It!

This may sound slightly contradictory to my previous bit of advice, but it’s true. Although I encourage you to try and use all of the advertising options you’ve got access to, you have to do it within reason.

If your whole website is full of ads, pop-ups and content becomes unreadable, your visitors will never return and it may heavily affect the traffic your website gains from search engines.

Non-intrusive advertising is fine with the majority of readers so put yourself in your readers’ shoes and analyze your pages. Where would you be likely to look at an ad and click on it?

To make this easier, you can use tools like heat maps and video recorders. One of the best options for this is a tool called MouseFlow. It records your website from the users perspective, showing you how they move their mouse, where they click and so on.

The tool is free up to 100 recording per month and has premium versions as well. You can actually use the coupon code “MonetizePros” to get 750 free recordings with them.

Have Your Best Performing Ads Above the Fold

This is definitely one of the easiest ways to optimize your ads. If an ad or ad unit is making you a lot of money, you should place it where it gets seen the most.

Above the fold is the section of your website which is visible without the need to scroll – for example, your header and your menu.

The majority of people do not scroll through your entire page so many of your ad units may be getting less impressions than they deserve.

It’s important to keep in mind that sometimes ads perform well because of their location and moving them above the fold may actually decrease earnings – always remember to measure the impact of your changes.

In general, this experiment tends to pay off and increase revenue up to 35%.

Have a Proper Website or Blog

This isn’t directly rated to revenue but it’s probably the most important point in this article.

Invest some money in starting a blog that looks professional.

Have a look at these two websites, which one do you trust more? Which one’s ads are you more likely to click on (without the fear of malware)?

A BlogSpot niche site will never look as good as a professionally made website on a proper blogging platform.

Here’s a good rule to follow: pretend you’re bigger than you are.

Even if you’re running a small website about taking care of cats, act as if you’re running the biggest cat magazine in the world and your readers will feel the same.

Having a proper website or the right platform also gives your more opportunities for split-testing ad layouts, different designs and so on.

Change The Colors of Your Ad Units

The most common mistake I’ve seen in display advertising is trying to make your ad units match the design of your website. Sure, your blog will look beautiful but no one will notice your ads.

Find complementary colors that make your ad units stand out from the rest of your website. For example, if you’ve got an orange theme on your website, blue will fit in the design perfectly but stand out from all of the rest.

Try different colors and yet again, measure the impact. On a lot of tests that we’ve done over at MonetizePros, the ugliest colors we could find had the best click-through rates!

While it’s scary to make your site look “ugly” – your readers will not leave because of it. Advertising is a part of life and your readers know it, as Dominic Wells said in his post about display advertising myths.

Don’t Neglect Mobile Traffic

We all spend huge amounts of time on our smartphones and tablets but when it comes to internet marketing, most people neglect their mobile readers.

On MonetizePros for example, nearly 30% of our traffic comes from mobile devices and tablets! That’s over 30,000 people a month!

Which ever ad network you’re using, make sure they’ve got mobile ads as well.

With a little help from a developer you will be able to set up different ad layouts for desktop and mobile, which means you can split-test the locations separately.

Since the user experience is completely different, the ad placements have to be different.

Increase Your Page views

Getting more traffic overall is great but you should also try to get more page views per user.

While I might not click on an ad when landing on the first article I’m reading from your website, usually a second page view will show me completely different ads that I may be more likely to click on.

Try to interlink the content on your website as much as possible and keep your users engaged!

The best example for this is any major news outlet. You’ve surely seen articles like “10 Movies From 2015 That Every Entrepreneur Should Watch”.

Why do you think they use those annoying slideshows and galleries? To get more page views, more ad impressions and more clicks.

While I don’t recommend killing your user experience with the kind of stuff that Inc.com does, it’s a good example of what’s possible.

What tests have you done, that increases your advertising revenue the most?

Tuesday, 16 August 2016

Freelancing Job Seekers Planning mantras in 2017

Well, today I want to talk about how to bust out of the feast-or-famine trap and earn more freelancing. You do this by laying the groundwork now for a thriving business in the fall and on into 2017.With the obvious rise in technology use over the past several years, tech has flooded into more and more areas of our lives. From shopping to education to dating, future employment opportunities are now taking a slice of the pie. According to the databases of Elance, Fiverr and Upwork, the best freelancing jobs for the future range from voice acting to legal consulting to even book cover design and Korean translation.

Over 53 million Americans freelance, accounting for a third of the U.S. workforce alone. By 2020, this number is expected to increase to 50% of the labor force. Millennials want flexibility and freedom, which freelancing offers to both the entrepreneur and the freelancer. On the other hand, the 9-to-5 caters to an old-fashioned status quo of conditional mobility and a lack of adventure. Today, millennials are more focused on living, not just working.

The top 10 jobs of the future undoubtedly involve freelancing. Even the best 9-to-5 jobs are rigidly structured and do not offer the most promising careers for the future. In fact, CareerF oundry shares, “In the last five years alone, the average earnings for freelancers have increased by 50%.” Freelancing is the real deal. Only the best career choices for the future involve technology—communicating with others on a daily basis through the miracle of the Internet. Many people wonder how to find freelance work, but there are dozens of resources online, such as Freelancer and Upwork, that dish out the top jobs for the future. You do not have to waste your time scratching your head on how to get a freelance job. All of the future jobs in demand are available at your fingertips right this instant. For example, communities like Valoso offer opportunities for professional video editors to flaunt their expertise.

Although freelancing may not appear to offer the same security and atmosphere as the 9-to-5, most people won’t miss the conformity. Job opportunities in the future are bursting with future freelance jobs that you can access in the comfort of your own home. Read on to discover exactly why traditional 9-to-5 jobs are not the careers of the future. Although 33% of freelancers are millennials, most are actually middle-aged. This is because more and more adults are realizing the advantages of freelancing, such as in double-income homes or homes with disabilities. Businesses have realized that freelancers provide high-quality work that deserves ample reimbursement. In fact, the highest paying freelance job on the market right now, intellectual property law, makes a whopping average hourly pay of $121.73.

One of the most envied perks of freelancing is that many freelancers set their own hours. That is exactly why 9-to-5 is a thing of the past. Employees no longer have to suffocate under a rigid structure but instead have the freedom to choose when and even where they work. Probably the most rewarding factor for freelancers is that they get paid for doing something they enjoy and excel in. With the 9-to-5, workers may indeed demonstrate and savor their craft, but they can never maximize their individual skills. Freelancing allows for this balance of power when it comes to compensation for competence. Although freelancers miss out on financial coverages from businesses, they find the payoff worth it. Plus, organizations like Freelancers Union are starting to offer benefits like health, dental, disability, life, and liability insurance, making freelancing more accessible to all.

No, it’s not too early to think about next year! In many ways, it’s the perfect time.

The less desperate you seem when you present yourself to clients, the more likely it is you’ll be able to line up some great-paying freelance work. You seem busy and successful, instead of broke and pathetic.
Thinking way ahead also allows you to research prospects more carefully. It takes the pressure off and lets you take time to research the size of their annual revenue, or the types of articles they publish, to see if they’re a good fit for you.
If you need to, continue marketing for more immediate gigs. But reserve some time for pursuing your long game.
When you inquire about opportunities for the coming year, that telegraphs to prospects that you must be booked up until then. Why, you’re marketing six months out! That’s a pro move.
What can you say to prospects now to pave the way to better earnings late this year or early next?
Here are four questions that can start a conversation with prospects, position you as a pro — and help you land some juicy freelance gigs:

1. Is your 2017 editorial calendar available yet?

Most national publications work out their editorial calendar pretty far in advance. Their plan for next year will start circulating around the office pretty soon.
They may not post it online until late fall, but if you ask, you might get your hands on it much sooner. If it’s not ready now, find out when it will be — then check back in when it’s supposed to be released.
Getting a copy of the editorial calendar earlier gives you more time to think, research, pre-interview, and develop story ideas that fit themes your target publication will explore in the coming year. You’ve got time to look up how they did last year’s special section on vacation getaways or bathroom hardware, and figure out how to bring them a fresh slant.
It’s a great way to get a jump on the competition and stand out with more well-thought-out ideas.

2. Are you planning your 2017 marketing calendar now?

The bigger the company or publication, the farther ahead they tend to work. Offer to help (a little). If you can be part of the conversation about upcoming issue themes or marketing campaigns, it puts you top of mind when it’s time to execute on those plans. Offer to take a quick coffee or Skype call and give them a few insights and ideas on what’s hot in content marketing, or how you could contribute to their fall/winter efforts. They’ll remember you when it’s time to start making those assignments.
Keep these sort of free-tip sessions to 15 minutes or so — leave them wanting more expertise from you, so you get hired, rather than milked for information and then discarded. After you touch base, stay on their radar. If you discussed case studies in your call and then you complete one for another client, send it over. Email them an interesting article on their industry, ask about a controversy in the sector, retweet their posts — anything that keeps your name in front of your prospect without being obnoxiously salesy.

3. Has your new fiscal year started?

If you target medium-sized to larger companies for writing work, know that quite a few of the biggies have a fiscal year that ends June 30, rather than December 31. That means come July 1, they’re into a fresh pot of marketing money. (For publicly held companies, you can check the financial releases on their website or use the SEC site Edgar to learn when their year ends.) Projects that have been stalled or postponed may suddenly get kicked back into high gear right after 4th of July weekend. Plans are laid for how the marketing budget will be spent in the fall and winter.
Check in now, and you may find you’ve hit a gusher of possible projects, due to your good timing.

4. Will you have writing needs 3-6 months from now?

This is a catch-all way to market ahead, whether the company is cracking a new budget now, knows their exact 2017 plans yet, or not. It shows you’re a businessperson who’s thinking ahead. Connect with business owners who think the same way, and they’ll feel you’re their type of writer.

A typical script might go like this:

I wanted to check in to see if you have upcoming writing needs for this fall or winter. I’m fully booked until then (yes, say that even if you aren’t), but I’m looking for a few new clients who need(your type of writing project here) for the end of the year. Let me know if it would make sense to get together and and make a plan for meeting your future projects.

These are all great questions to ask quality prospects — even while you continue to market for immediate gigs. Go after better prospects with a long-term view, and in just a few months you could turn your whole income picture around.
What’s your plan for booking freelance work for 2017? Leave a comment and tell us your approach.

Thursday, 11 August 2016

Mobile app business essential guide for newbies

So you’re a young, up and coming entrepreneur who has read about the likes of Chad Mureta, and now you want to get into the mobile app development industry but you are not sure how to get your feet wet. Well, there are a few things you should know about before joining the pleiade of app developers struggling to get into the top 5% of app stores.
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For your convenience, here are the shortcuts to each section for faster access:

Native vs Cross-Platform Development
Choose Your First Platform Wisely
Designing For Success
Client Retention Secrets
Marketing (Magic) Tricks
Monetization is Tricky Business
Let’s get to it.
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1. Native vs Cross-Platform Development

Competition in the app business today is so fierce, you have to develop no less than the possible best and most fluid app ever to stay in the game. Fact of the matter is every platform has its own unique set of required coding skills. You’ll want to develop your app in Objective C if you’re looking to develop for iOS, or Java and XML if you’re going for Android development.

Coding it right will allow for high performance and latest API support. If this is your first time, I would advise you to start small, test it out on a single platform, and then look to SaS sites for multi-platform app development

2. Choose Your First Platform Wisely

There are only 3 stores to sell your app: Google Play, App Store or Windows Store. Decide in whose hands you want to put the fate of your app by answering these questions.

i. Want to Get Rich?

The revenue generated at the Apple App Store to Google Play is at a ratio of 8 to 1. Apple does pay more for top developers who build their apps to be sold, not downloaded for free. The Windows 8 Store is still small in terms of its revenue, but it allows apps to run simultaneously on a PC, tablet and smartphone – more mediums, more downloads.

ii. Paid or Free (with ads)?

The majority of Android apps from Google Play are free and reliant on monetizing through advertising. You may even make more money than you would from selling your app upfront. As for Windows, there aren’t many ad networks which support Windows 8’s funky ad formats. So you’ll probably want to sell your app for a fixed price.

iii. Want to Play or Get Real Quick?

The Apple App Store does have notoriety as a hard nut to crack, especially for new developers – more reluctant to promote the new guy. If you want to generate a decent amount of downloads in a faster time frame, go for Android.

App Shopping

That said, Google Play is starting to grow at a much faster rate than its archenemy, and is starting to challenge Apple in the overall revenue category. As for Windows 8, developers are not flocking to it, probably due to some intrinsic problems but pioneer developers from every successful app market always reap great benefits. We’ll see if we can call the Windows 8 Store a ‘successful app market’ in the future.

3. designing For success

It isn’t hard to tackle the designs for an app, here are 6 things you should pay attention to when designing a mobile app:

Less is more – This principle should really be augmented, since you’re designing for small screens.

Pixel-perfect graphics – Don’t be lazy just because the screen is smaller and you think you can get away with mistakes.

Big buttons, big fonts, Icon Matter – In comparison to the specific screen size you’re developing for.

Of Flaws and Features – Stay away from the idea of “It’s not a flaw, it’s a feature”. Be professional about it.

Icons matter – It’s the first thing your customers see. Make the design fit the overall theme of the app.

Test your design – Test it on every known screen size (ldpi, mdpi, hdpi, xhdpi). It should appear the same all across the board. Design it yourself, get an experienced designer or use standard icons such as those offered by Glyphish then edit them as much as possible.

4. Client Retention Secrets

Next we open up the black book of Client Retention Secrets:

(Again) Be Professional – Users love to use simple, professional apps. Have the best possible app in your niche.

Balance monetization and annoying your paymasters – Don’t annoy your users with too many ads or in-app purchases when going for free apps with ads. Also changing your monetization scheme during an update will make you lose users.

Be transparent when using ads – Write about every monetization plan or in-app purchases you’re using in your app’s description page. Users will see from the permissions needed anyway.

Update often, but not without a reason – Constant improvements keep users. Also start working on an update when the number of users, or ratings, are dropping.

Support and Respond – Support as many devices and device screens. Respond to your users feedback via e-mail or comments. If your app requires users to log into an account, use Facebook Login. It’s simpler.

5. Marketing (Magic) Tricks

At the app store: Presentation is essential. Screenshots for your app make a huge difference. The first three screenshots should highlight your app’s best instances!

Product Description

Write a professional sales letter instead of a dry app description. Make it unique for each app if you have a big portfolio! Videos matter. Make a video for each app and promote it as much as possible. Have it in the app description.

Try to get featured on your store with services such as AppShout! when launching. Burst companies like AppBrain‘s are a great way to reach the top, if you have the money to invest. The CPI (Cost Per Install) model seems to work best but if you’re not for the CPI model, take a look at AirBop.

Intelligence gathering

Take a look at the apps which are at the top of your niche. Emulate their keywords and descriptions, but keep yours unique. Also, check out this tool: Searchman SEO. Integrate analytics in your app, it’s the only way in which you’ll know how to improve.

Brand Awareness

Social profiles on every major site. Update them often. Offline promotion doesn’t seem to work unless it’s geolocated. If you have the budget, have a hotspot promoting your app inside a high traffic location such as a mall. Contests and giveaways work in any form, both offline or online via websites, blogs or social media.

SEO Pays Off

Have as many backlinks to your app as possible, from as many quality sites as possible. Google Play’s app ranking system now takes into consideration how many Google Pluses your app has.

6. Monetization Is Tricky Business

You have only 3 options, but you can be creative with them:

Sell at a fixed price
Give it away for free and rent out ad space
Sell unique things from inside the app, aka in-app purchases
Mix It Up

You could have a PRO version (no ads, more features) and a FREE version, but with ads. You can use the free version as a catalyst to boost sales. Have it run ads for users to switch to your PRO version, and list clearly all the advantages of having the PRO version. If you are going for this, take a look at these monetization schemes:

Search Ads (e.g. StartApp)
Usual Ad Networks (e.g. LeadBolt)
CPM Networks (e.g AirPush)
On a side note, you can try to get into more complex and harder-to-get-into monetization plans such as virtual currency: GetJar Gold. It will be worth it.

Final Words: 

Lastly, if you want to opt for the third method (in-app purchases), don’t launch PRO version also. Create a free app, and focus solely on in-app purchases to create revenue. Otherwise you’ll only confuse the user. Stay away from in app purchases + external ads. That will only annoy the user and get your app deleted.

Tuesday, 2 August 2016

Why Google loves your Facebook Fan Page for indexing immediately for SERP

Social media websites have become more crucial than before it was. Whether you know it or not, people are using search engines to look for your brand’s Facebook Page(s), so what Google returns in response should – like any other optimized SERP listing – ideally affirm your brand authority, encourage clicks, direct traffic to the places where you want more traffic, and spread brand awareness.

Why Google loves your Facebook Fan Page for indexing immediately for SERP

Oh, only that?So, how do you optimize your Facebook Page for search? The trick is to analyze what public-facing Facebook content Google shows when, how this content is displayed in SERP results, and what influences determine rank, and then base your Facebook and content optimization strategy on your findings.

Even for a puzzle-obsessed marketing writer (me) that sounds like a tall order. That said, because I am puzzle obsessed and possibly a bit of a masochist, this week I took it upon myself to investigate two dozen Facebook SERP listings and their correlating Facebook Pages to try to uncover patterns worth strategizing around.

After a few strategy crushing monkey wrenches and one or two “what does this all mean?!” existential tantrums, I’ve settled on these four tangible takeaways to help guide your Facebook optimization strategy. As for example - I have used a fan page of IDC Technologies Inc https://www.facebook.com/idctch)

1. Create a Facebook page username

If you haven’t done this already, make sure you create a username for your page. You can do this by going to your page and clicking ‘Edit page‘ at the top. In the ‘Basic information‘ section, create yourself a Username. https://www.facebook.com/idctch

This Username must be unique and explain who you are. For example, your company name.

I have noticed that the page username is more likely to show within the search engines than the title of your page, therefore choose the username carefully!

2. Turn off country and age restrictions

Another common reason for not appearing in the search engines is because you have set a country, or age restriction. You can check this by going to your page and clicking ‘Edit page‘ at the top. In ‘Manage permissions‘ make sure that ‘Country restrictions‘ is left empty, and ‘Age restrictions‘ is ‘Anyone (13+)‘.

While you are on this page, double check that the tick box next to ‘Page visibility‘ is not ticked on Preferred Page Audience.

Getting into Google

First things first, do a Google search of your page’s name to see if it appears.

If you’re not within the first couple of pages when you search for your page name, you have a little bit of work to do:

3. Make sure Google can find your page

For Google to index your page, it needs to know you exist. Just by being on Facebook, doesn’t mean that it will find you.

The quickest way to do this is to create links to your Facebook page.

This can be done by:

  • Adding links from your website
  • Commenting on popular blogs using the link to your Facebook page in the URL field
  • Creating blog posts that link to your Facebook page

Be aware that linking from other social media sites (e.g. YouTube) won’t work as they are normally ‘nofollow’ links. This means that the website will stop Google’s bots from following the link to your page, therefore it won’t find it to index it.

Google can take some time to index a page, so you have to be patient. To help it along the way, continue adding more links to your Facebook page from different sources.

Getting into Facebook search

To see if your page is appearing in Facebook search, you have to ask someone who hasn’t liked your page, to search for it. This is a little inconvenient, but if you’re not appearing, you should know about it!

Lots of people have problems getting into Facebook search, Steps 1 and 2 should be some help, however if your still having trouble take a look at this post dedicated to getting into Facebook search.

Also the Facebook search is also integrated with the Bing search engine, therefore make sure you follow the above steps to get your Facebook page into Google as this will also ring true with Bing’s search engine

Optimising your page

Now that your page is appearing in both Google and Facebook search, we will focus on getting your page to the top!

4. Enter information into your ‘About’ page

You can get to your about page by clicking the ‘About‘ link under your timeline image.

All of the text on this page gets used by search engines to determine who you are, and what you do. Not only that, it’s a great place to tell your fans this information too.

Click the ‘Edit‘ button when you hover over the about section. This will take you back into your admin screen.

Before you start editing the details here, write down of some keywords that are relevant to your business. These are words or short phrases that people might type into a search engine when looking for you.

Start with your ‘Description‘ – This should have all the information about you. Summarise it in the first paragraph, then go into detail for the rest. Once you have completed this section, read back through it and make sure you have added your keywords.

Next add your ‘About‘ section – Think of this as your tagline. It should start with a link to your website (if you have one) and then be a sentence stating who you are. Again, include your main keyword here.

Finally, continue entering details for the other sections to make your page as complete as possible.

Increasing the number of likes

Increasing the number of likes your Facebook page has will give your page more authority within Facebook and its search engine.

As your page grows, Facebook will place your listing higher than other pages with lower ‘like’ counts as it sees you as the most relevant and authoritative page.

5. Use Facebook plugins

One great way to increase the number of likes you receive is to add the Facebook like box to your website. I have seen a lot of success from companies that use the like box as people don’t have to leave your website to come and like your page!

They can like the page whilst browsing your website.

This makes it easier for them to click the button and therefore, more likely that they will!

6. Promote your page

Another way of increasing your likes is to promote your Facebook page. This means posting about it on other social networks, putting links in your email footers and posting about it on your website.
Here the target page has been promoted in various facebook groups with targeted keywords: 

For more ideas take a look at this post on growing your Facebook likes.

Increasing engagement

The final thing you must do to help your rankings in the search engines, is to create engagement.

It’s great if you have a page with lots of likes, but if they aren’t interacting with you, then your page won’t show much authority, or have a good EdgeRank score.

7. Encourage engagement

To increase the interactivity on your page, you need to encourage your followers. Instead of promoting material about your business, ask questions – even if they aren’t relevant – and post items that they would want to share with their friends.

For more ideas on what to post, take a look at these guidelines.

8. Respond to everyone

When you respond to messages on your Facebook page, you show them that they were heard. It also provides you with an opportunity to build your relationship with that person.

Once someone starts to interact with your page, they become more likely to interact with your page in the future. Therefore you want to encourage them to keep commenting by continuing the conversation, and not ignoring your fans.

9. Be consistent

Once you start to create engagement, it does become a commitment. You do need to make sure you respond and keep posting new material. However the one thing you must do is be consistent. Make sure you post every day, this isn’t only good for your fans, but it makes shows the search engines that your page is active.

Pages with low interaction or a small number of posts do drop down the rankings, so take your time and focus on your fans.

My hope is that these four takeaways make you aware that Google is looking at your public-facing Facebook content, that People are using search engines to look for your brand on Facebook, and that – even though you can’t control the Meta HTML or Schema of your Facebook Page – you walk away feeling like there are some things you can do in Facebook to influence what your SERP snippets look like. Invest time in your Facebook Page, focus on your engagement, get your numbers up, and earn the top SERP spot. Then, include apps on your Facebook page to fill more of the clustered spots with your own content. Honestly, I have seen the incremental scenario of each facts of the target Facebook fan page 80% with in 7 days as I was started writing this article.