Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 6 December 2016

Online payment Review: Payoneer brings the pioneer payment method for Indian Freelancers

Payoneer India has brought one of the best payment methods for online freelancers. With Payoneer, any payment from around the world can be done directly to one’s bank account. So far, more than 20,000 companies worldwide use Payoneer as their global payout provider and Payoneer serves more than three million customers. A recent analysis conducted by Let’s Talk Payments (LTP), an international FinTechcontent and research firm, compared the differing methods and costs of transferring B2B payments from the US to India. The study reveals Payoneer offers the lowest payment fees, reducing costs by up to 71%. In a white paper, the leading international Fintech research company compares the top three options available in India and reveals the payment options with the lowest rates.

Payoneer brings the pioneer payment method for Indian Freelancers

File Photo: Payoneer India Team

As the technical advancement has brought us to the top of our technology, the internet business now leads to many new ways of making money. One doesn’t need to put in a lot of efforts to earn some money and make some profits while sitting in the convenience of your own home. Doing such business is not limited to the international borders. However, one could really struggle to transfer payouts from US bank account into their bank account. As I say this, Payoneer comes into play to provide some of the easiest solutions to get your hard-earned money into your bank account. Payoneer India bears top marketers where they normally research on each and every matter related to payment transfer to create the most user friendly financial environment.

Features of Payoneer: 

1. Flexibility: Get paid by leading freelance marketplaces

2. Simplicity: Receive payments directly to your local bank account

3. Lower Fees: Up to 71% less than leading payment solutions

4. Local Currency: Receive payments in Indian Rupee (INR)

5. No obligation: No sign up or annual fees

Facts of Payoneer India Team

1. Payoneer can help you reduce the cost of receiving international money transfer by
71%
2. While comparing various payment options, they do not wish to criticize the banks or any other financial institution.
3. Instead, concentrate on Payoneer being simpler, faster and more cost-effective than other methods of getting paid.
4. Indian customers get paid straight to their bank account, in INR

Another great thing about Payoneer is their live support from expert executives. The live support is available 24/7 for every client. I must compliment them for their great understanding of people who contact them and these experts don't give up on you until they have provided you the solution for each and every concern.
You can do a free signup and experience the service for yourself.

Sunday, 4 December 2016

Powerful Lessons Should Be Learned as an Entrepreneur

At one point in my life I felt a pull — almost like some sort of invisible magnet was trying to drag me in a new direction. But where was it pulling me?




The year was 2007. I had yet to start a company, or have it recognized by Inc. magazine as one of the nation’s fastest-growing private companies for three straight years.

Little did I know my life was about to change in a BIG way.
1. A Call to Action

Every entrepreneur has had an “a-ha!” moment — when an idea crystallizes and everything makes sense. I had such a moment after I developed software to solve a problem.

My marketing consulting tasks were way more time-consuming and repetitive than necessary. Unfortunately, there were no helpful keyword management software solutions on the market.

So I created one. At some point I realized a lot people would find my PPC automation software valuable. Many small businesses don’t have the time or expertise or budget to succeed at paid search, so my vision was to address this need in the marketplace.

I also realized that the software business was potentially much more valuable than the services businesses.

Once I had both a product and a service to sell, it was time to aggressively pursue the opportunity. I started pitching venture capital investment firms and, eventually, raised a few million dollars.

Lesson: Come up with several business ideas and test your theories before picking the best one and going all-in.
2. Facing Fear of Failure

In life, it’s a lot easier to just fly under the radar and keep your goals and achievements — and any failures to reach those goals — to yourself. Doing so helps you avoid a lot of embarrassment and judgment.

But when you start a business, you need to market it. You must put yourself out there in a very public way.

Something like 80-percent of businesses fail in the first year, so the odds are pretty stacked against you. And sadly, some people actually are hoping to see you fail — including some of your peers.

Lesson: Stay positive, ignore the naysayers, and learn from your mistakes so that things work out better the next time around. Some serial founders start multiple companies and look at each company as a learning experience, not a failure.

3. Seek Advisors to Help Guide Your Growth

Actually starting up and building my own business was shocking a lot of ways. It’s hugely important to have truly great advisors.

My company has had advisors, including Carol Meyers from Rapid7, Chris Litster from Constant Contact, and Janet Holian, the CEO at Gemvara. I’m an advisor to a few Boston-based start-ups including Curata and ThriveHive.

If you get the chance, definitely try to get into a mentorship or incubator program. It’s a great way to cut the learning curve. Plus, on top of the very tangible benefits, you’ll build relationships that will serve you through your entire career.

Also, in marketing, Rand Fishkin has built a big community and been open with his knowledge and experience, so I’ve learned quite a bit from reading everything he publishes and chatting with him at industry events.

Lesson: I think it’s important for every entrepreneur and business to have access to external knowledge and experience to help guide your growth.

4. Invest Profits Back Into Your Business

Your new business needs to eat in order to grow.

In the early days of my business, I fell in love with sole proprietorship; I could deduct legitimate business expenses, command higher rates as a contractor, and take on multiple clients. I paid myself handsomely, bought a new car, and was basically irresponsible with my newfound “wealth”.

In short, I treated my company like my own personal piggy bank. Big mistake.

Eventually, my thinking matured — I paid myself a lower salary and invested profits back into the business. It’s hard to adjust to the mindset that requires that you spend substantial amounts of “your own money” on payroll and marketing, yet it’s necessary in order to bootstrap the business and avoid taking on a lot of seed-level financing.

Lesson: The transition from employee to entrepreneur can be lucrative, yet dangerous, especially if you experience early success. Don’t let an increase in pay (by way of sales) cloud your good judgment and stunt your growth.

5. Team Building

You might start a business to follow your passion — something you’re good at and interested in. But as your business grows, you’ll inevitably find yourself doing less and less of whatever it was you started out doing.

You’ll find yourself focusing more on trying to find people smarter than you are to do a better job than you could have done.

The most important aspect of your job as a company founder is less about doing stuff you love to do and more about building a team.

Also, it’s really important to give employees the training and tools to be great and support them at every level in their efforts to do so. Authenticity and transparency are critical at Wordstream — we expect co-workers to be honest, ethical, and open to two-way communication.

Beyond that, other core values we live each day are “Take Action” and “Win Together”. Our industry moves so quickly that we absolutely have to be able to rely on and support one another. Employees have to be empowered to take calculated risks, even if it means they fall down from time to time.

Lesson: Even the greatest hobby can easily turn into work when it becomes your full-time job and livelihood. Nurture and encourage your team — employees are so much more engaged when they’re consistently shown that their ideas and contributions are valuable.

6. It’s Not All About the Money


Want to make loads of money? Grow and sell a business.

I won’t lie: that was one of my goals.

One thing you should come to terms with is that the vast majority of entrepreneurs won’t get rich quick. You hope it will happen eventually, but make sure you’re in it for the long haul.

So, in pursuit of those loads of riches, a funny thing happened. Building abusiness created value that wasn’t monetary.

One of the most valuable aspects of starting a business is the social capital and learning experiences you pick up along the journey. The opportunities I’ve had to meet other company founders and discuss crazy business ideas have been invaluable.

Lesson: Though it’s possible that you’ll make tons of money, be sure, along the way, to savor the insights you gain — about life and work — from the company you keep. It will help you put any failures in the proper context.
7. A Disturbing Lack of Faith

Moments of weakness are par for the course for entrepreneurs. At some point when things are extremely rough and the future of your company seems bleak, you might think about throwing in the towel and going to work for a rock star company.

That’s fine. You can think those thoughts all you want.

However, verbalizing your doubts can be an absolute confidence killer in your company. Cash-strapped entrepreneurs need the unwavering support of investors, staff, and strategic partners alike.

Lesson: Transparency is awesome, yes. But you can communicate your funding issues without raising fears that you may be having second thoughts or losing faith. In almost all cases, it’s critical that you keep doubts to yourself.
8. Chase Your Unicorns

Being impatient helps me come up with unusual solutions to stuff. Hacking a system results in ridiculously game-changing outcomes that drive business growth.

Don’t mistake activity for progress — 99-percent of the work people do is chasing after small changes. Instead you should be chasing unicorns.

The unicorn principle follows a power law, that the one-percent is better than all the 99-percent combined, and the top one-percent of the one-percent makes the unicorns look like failures. When you understand how this works, you stop chasing those small things and only go after big gains.

I believe it’s possible for entrepreneurs to predictably create unicorns (as opposed to discovering them by accident). There’s an actual repeatable workflow. That might sound like deciding to hit a hole-in-one, which is ridiculous, but it’s indeed possible!

Lesson: Very little of your effort will actually make a difference. Use your data to figure out where the leverage really is — the one-percent of work that produces huge marketing benefits. With a bit of math and analysis you can do great things.
9. You’re (Sort of) the Boss!

One of the most common reasons for wanting to start a business is to be your own boss. But generally, if you take on investors (as I did), you lose control of the company when you accept the venture capital dollars.

Even if you don’t have to take on investors, your customers become your new boss — and they’re likely to be much more demanding than your old boss ever was!

When you start a business — and especially when you’re in a growth phase — you are accountable to so many people. You need to think about your employees, customers, investors, and partners (internal and external) with every decision you make.

Lesson: There’s actually less freedom and more responsibility involved in starting a business versus having a regular job.
10. Achieving Success

I used to dream about my big idea becoming a reality. However, I greatly underestimated just how awesome it really is to show up at work and watch your dream become a reality as your company grows over time.

It’s impossible to anticipate or describe how great it feels to get your first office, move into a bigger, “real” office, have a company party to celebrate your achievements, be recognized with an industry award, or even just have really happy customers.

Every day, my WordStream co-workers inspire me with all the brilliant work they do to make us the successful company we are today. I am very thankful for having met such fantastic and dedicated people, and for the opportunity to work with them. They inspire me to do more.

Lesson: Success is great, but not an excuse to stop being awesome. Smooth sailing can breed complacency; it’s rarely the best environment for innovation. Now the question is: how can we continue being innovative and successful?
The Big Lesson for Aspiring Entrepreneurs

“Should I start a business?”

It’s a simple question without a simple answer.

Every year, I watch friends, many of them in the marketing industry, think about venturing into the exciting world of entrepreneurship. If you’re thinking about starting your own business — be it as agency, brand, vendor, or publisher — take the time to seriously think about everything touched on in this article. Building a new company from scratch will require a huge commitment of money and time.

Being an entrepreneur is an experience unlike any other. You must relentlessly chase perfection. You need a ridiculous amount of passion. You have to be able to adapt to crazy, unexpected things. And above all, you must provide something incredible to your customers or audience.

Running your own successful business probably won’t turn out exactly how you imagined — but that doesn’t mean it can’t turn out even better than you imagined!


Image credits: Shutterstock

Monday, 28 November 2016

Creative Success Factors of Facebook Live Video for E-entrepreneurs

Have you heard about Facebook Live? Are you intrigued by the idea? Are you unsure what to say and a bit scared at the thought of broadcasting live?



If you answered yes to the majority of these questions then you’re like many other business owners today. Ever since Facebook Live launched earlier this year, business owners have been keeping an eye on this latest tool and trying to figure out exactly what to do with it.

According to Social Media Today, Facebook generates 8 billion video views per day. In addition, video posts have 135% greater organic reach than photo posts. Facebook’s updated newsfeed gives preference to Live Video so it’s not surprising to see that more people are being exposed to Live Video in their newsfeeds.
 

For most business owners there’s no question about whether Live Video is something they should do. The real question is, “How can I use it for my business?”

18 Facebook Live Recommendations

Just a few things any business can do with Facebook Live Video include:

1. Share tips

2. Offer updates from your industry

3. Give a public service announcement

4. Go into greater detail about one of your more popular blog posts

5. Create a segment from the FAQs in your industry

6. Take just one FAQ and do an entire broadcast covering it in detail

7. Discuss current events and/or trending topics that pertain to your industry

8. Do product demos

9. Launch your book

10. Host your product/service launch

11. Give viewers an inside look at your business

12. Create a live broadcast from an event

13. Offer a new perspective on your industry

14. Interview an industry influencer

15. Ask for feedback

16. Teach a live class

17. Lead generation – share information and give a call to action

18. Show them something fun!

The best part about Facebook Live videos is that you have the opportunity to invite viewers into the conversation and really engage with them live! As them questions, learn more about them, invite them into your space and make a connection with people all across the globe that you just can’t make any other way.

What you create is completely up to you. People like the candidness that live streaming videos provide. With live video you can’t memorize the script and rehearse all your lines. You’re open, you’re authentic, you’re live!


Best Practices

  • Announce your live broadcasts. When possible, give your audience 24 hours notice before a live broadcast.
  • Check that your connection is speedy and reliable. Wi-Fi makes this easier to achieve.
  • Use a description that incorporates well-researched keywords. Make sure it’s compelling enough to draw traffic.
  • Use emojis to gauge your viewers’ response in real time. Make sure your presentation is flexible enough to adjust to audience mood.
  • Audience participation is much more engaging than a one-way conversation, so ask for feedback. 
  • You have 90 minutes of time available in a Facebook Live video. Make the most of it! The longer the video, the more opportunities you have to connect with a greater percentage of your audience. Keep the information valuable and engaging but don’t be afraid to broadcast longer than usual!

Never
  • Start late. Always respect your viewers’ time.
  • Jump into a sales pitch. People DON’T want to be sold to right at the start! Always give value and interact with your audience first. When appropriate a sales pitch may come towards the end but NEVER at the beginning.

Setting Yourself Apart

I can’t tell you how often clients have said to me, “No one in my industry is doing video. I don’t need video because no one else is doing it either.” If none of your competitors have started producing Facebook Live videos then now is definitely the time for you to get started! Give yourself an edge over the competition by doing the very thing they won’t!

Today’s content marketing efforts need to engage, not sell. No customer chooses to spend 10 minutes watching advertising. Your video needs to give your audience benefits that they will enjoy even if they don’t make a decision to buy from you today. You can achieve this by:

  • Showing footage of what you’re doing for your customers that makes you different from other companies in your industry
  • Tapping into your influencers’ power through interviews. 92% of buyers trust customers’ recommendations over businesses’.
  • Respecting the fact that your audience has set aside time that carries an authentic opportunity cost, so your message needs to make those minutes count. 
  • Use audience participation tools like live questions and answers to amplify engagement.
  • Use hashtags to encourage viewers to share their ideas and thoughts.

Today’s business world thrives on the connection economy in that buyers respond to personal approaches honed to create a sense of intimacy. Video achieves this beautifully, which makes it the perfect way to add value to any campaign.

Are you struggling to get started with Facebook Live Video? Not sure what to say or how to make it work for your business? Reach out to me via contact page and let’s discuss your needs. The best time to get started is right now!

Friday, 18 November 2016

How to Start an Online Freelance Business with Almost Nothing

When I was completed my B.Sc (computer science) then I wanted to become a IT administrator but after completing MCA , my mind went to become a business administrator. After that I joined North Bengal University for MBA in advertising management and got placed as regional manager in Hindustan Unilever Limited but I had left the job with in 1+ years. Working in a multinational company I had got lots of experience to become a freelancer to earn my bread & butter. Starting an online business can seem like a grand, daunting task. But it’s not as hard as you might think.

How to Start an Online Freelance Business




In this post, I’m going to show you how anyone reading this can start an online business where they can make hundreds to thousands of dollars a month or more right away. You don’t need an investor, you don’t need a team, you just need you and a few hours of your time. Everyone can do it.

Step 1: Free up 1-2 hours per day for your new freelance business

If your excuse is that you don’t have any time, make time. Instead of watching trashy reality TV shows, focus on your new online business instead.

If you spend hours a day browsing Facebook, Instagram – cut your social media addiction in half and spend that found time in your new business.

The point is, you can always find time. We all have the same amount of time, 24 hours in a day. There’s more than likely something you are doing that you could instead invest that time into an online business.

Step 2: Pick a category to freelance in

Here are a few ideas:

  • Writing articles/content
  • Graphic design
  • Coding/programming
  • Virtual assisting
  • Copywriting
  • Social media posting/marketing
  • Online marketing
  • Search engine optimization/link building
  • Entry level accounting/book-keeping
  • Data entry/spreadsheet work

…and countless others
Keep in mind that you don’t need to be an expert, yet. You will charge entry level prices for entry level work. You can start from the bottom and charge just a minimal price. Then as you get more skills you can raise the price. Just about anyone reading this can do basic tasks in all of the above.

Don’t be one of those people that says they can’t sell article writing services because they aren’t an expert. If you had an English class ever in your life you have the skills to at least charge $5 an article. Nobody is expecting gold for $5. They are expecting bronze at best. And in time you will be able to deliver gold and charge gold prices.

To get more of an idea of what kind of services you can market online easily, check out these  freelance sites:

  • Upwork.com
  • Elance.com
  • Fiverr.com
  • Freelancer.com
  • Guru.com
  • seoclerks
  • gigbucks.com


Step 3: Register on freelance sites

Registering on freelance sites above will allow you to attract clients that will pay money for these services. If you are somewhat new in that field, you can charge as little as $5 to complete a job for someone on Fiverr.

Take a look at what other freelancers are doing and how they get jobs. Post as someone looking for a freelancer to see what the responses look like. Hire a fellow freelancer to get some tips on what works for them. Freelancers are the type that tend to bond tend and help each other, so don’t be afraid to ask.

As you enhance your skills more and more you can start to raise the price. I would recommend being perfectly honest with people on what your skills are at the time. Don’t try to start charging hundreds of dollars if you have never done it before. Raise the price as you gain experience and your reviews will help you demand those prices.

Step 4: Focus on doing a good job and getting quality reviews

As you complete more jobs make sure to ask your clients to leave you a review. As you gain more reviews you can raise the price. And as you gain more quality reviews you will also attract more clients. It’s a win/win.

Make sure that you under promise and over deliver. A lot of people make the mistake of over-promising and under delivering and this results in bad reviews. Do more than what you promised, not less. This results in exceeded expectations and great reviews.

If the customer doesn’t leave a review, simply ask. Another way to both help you sales and get good reviews is to explain to the client that you are new but dedicated and you will work your tail off for cheap to get a great review. Do this several times and build up quality reviews.

Step 5: Expanding your business from freelance platforms

People often ask what the next step is after freelance platforms. Well, there are several options:

Setup your own website and sell the same services there without having to pay the freelance sites a cut. You can get started on that by getting your own web hosting and domain name so you can build a site with a free tool such as WordPress.

Expand out into a new business for yourself. Instead of taking clients, do the skill you learned for yourself in your own project.

You can scale freelancing gigs pretty high by raising the price. Instead of having 100 clients paying $5, you can have 5 clients paying $100. That way you can handle more jobs and get paid more.
Freelancing is a great way to get started with an online business. After you have an initial client base and skill base the possibilities are endless. The money is also endless. Many people have scaled freelancing into full on agencies and massive companies.

You can also do freelancing while you have a full-time job. If you have an hour or two before or after work (which everyone should be able to find) you can invest that time into your freelance business. Before you know it you may have a great extra income stream or something that you can totally replace your 9-5 with.

Wednesday, 9 November 2016

Growth in Indian Android Phone Market

While the global Android Phone market is set to see a decline this year, India, buoyed by aggressive smartphone launches and a huge consumer base, is likely to witness double-digit growth in 2016 as well as in the next two years, says a new report. Android’s dominance in the Indian smartphone industry is echoed in the global market where the operating system held over 80 percent of the Android Phonemarket as of the first quarter of 2016.


According to information technology research and advisory smarttechie, sales of Android phones in India will reach 29 percent in 2016 and will continue to exhibit double-digit growth in the next two years while the sales in China and North America will be flat.Worldwide combined shipments for devices (personal computers, tablets, ultramobiles and mobile phones) are expected to reach 2.4 billion units in 2016, a 0.6 percent increase from 2015 while the total mobile phone market is forecast to reach 1.9 billion units in 2016.

Smartphones have caught the Indian market by storm and in Q1 2016, more than 45% of all mobile phones shipped were smartphones. While that by itself is a staggering number, two out of every three smartphones shipped during this quarter have been LTE Capable devices. Keeping in pace with the demand for faster Internet connectivity, there has been the growing demand for phones with larger screens by the audience to feast their eyes on. Phablets have ruled the charts with 60% of devices being sold in this quarter sporting screens over 5 inches. We take a more in-depth look at smartphones and how they’ve been shaping up in the Indian scenario in our next segment. 
An In-Depth Look At the Major OEMs in The Indian Market

Let us start with the market leaders Samsung. The fact that every 1 out of 4 phones sold in India is a Samsung device proves how much the Korean giant has been able to imprint itself in the minds of Indians. The numbers rise even higher when it comes to smartphones with 3 out of every 10 smartphones being sold in India bearing the Samsung moniker. With their new generation of LTE-capable devices, Samsung posted a very healthy 27% YoY increase fuelled by the launch of the J series smartphones in low and mid range and the S7 and S7 Edge in the premium handset segment.

Despite tough competitions from other local brands as well as new Chinese entrants, Intex has been able to maintain it’s position as the number 3 smartphone vendor in India by volume. Part of the reason behind their success has been the fact that Lava has seen incredible success in the sub-$75 smartphone category. Their expansion efforts into Tier 2 and Tier 3 towns paid off handsomely as Intex shipments grew by a massive 45% YoY in Q1 2016. The growth for smartphones was at a much more conservative 24% annually and as such, shows signs of worry as the majority of their budget lineup doesn’t have LTE Modems.

The Chinese brands enjoyed some success in this quarter as well with more than 21% of the smartphone market share. While conspicuously missing from the list of high market share smartphone vendors, the companies Vivo and Oppo had an excellent showing in India, posting 759% and 183% YoY growth. As for Lenovo, in the face of stiff competition from the likes of Redmi Note 3 and Le Eco Le 1s, the OEMs market shares have taken a hit in the $150 price point.

Although there will not be any significant increase in mobile growth in mature markets of North America, Western Europe, Japan and mature Asia/Pacific, Gartner analysts expect to see an extension of phone lifetimes among users. While the report on smartphone market share in India provides an interesting point of view into the Indian smartphone scenario, the main battle for the budget smartphones in India is being fought online.

Tuesday, 8 November 2016

Marketing Tips: Setting Up Facebook Instant Articles Tutorial For WordPress

Oftentimes, it’s the technology that businesses adopt internally that brings about changes in company processes, communication, job responsibilities, and the overall business model. What happens though when the technology used outside of the workplace begins to dictate what happens within it?


We’re going to get to Facebook Instant articles in just a moment, but first, consider the following:
According to Pew Research, 68% of U.S. adults currently own a smartphone and 45% own a tablet.
47% of U.S. adults today only own one type of phone: a cell phone.
By 2020, Cisco estimates that 5.4 billion people worldwide will have a mobile device. This will equate to 366.8 exabytes of mobile data traffic.

The growing adoption of the mobile device—both for personal reasons as well as professional—is not a new development. It is the way in which people use these devices that has led to a change in the way businesses operate. For instance, BYOD, increasing remote workforces, mobile device policy requirements, and newly accepted modes of communication have become commonplace in business (as opposed to say ten or even five years ago).

Consider, now, the following:
Facebook currently has nearly 1.5 billion active users every month.
655 million of their users strictly access Facebook through a mobile device.
In February of this year, they launched Facebook Instant Articles to a select group of publishers to test out on their mobile device-using audience. As of April 12, Instant Articles are now available to everyone.

Haven’t heard of Facebook Instant Articles yet? If you’re producing massive amounts of content and want to find a better way to reach your audience through social, keep reading.
What Are Facebook Instant Articles?

Last summer, Parse.ly reported that Facebook had become the top referrer of traffic to news websites (in doing so, they surpassed Google). That announcement had people speculating what would come next.

Being the forward-thinking organization that they are–and keeping their users’ experience top-of-mind–it’s no surprise Facebook would develop a solution that would further enhance the reading experience for mobile device users. That is where Facebook Instant Articles come in.

Facebook Instant Articles are HTML5 document versions of news and other content that, when shared in this format, offer a more optimized viewing experience for users. The easiest way to explain how an Instant Article works is to show you:

This is what a regular article looks like when viewed on a mobile device.


This is what it looks like when you click on said article and wait for it to load in your mobile web browser.


Here is what that article looks like once it is fully loaded.


Now, as mentioned previously, there were a number of publishers granted access to Facebook Instant Articles during the test phase earlier this year. The New York Times was one such publisher.

This is how their article showed up in the mobile news feed. It looks just like the mobile web article from Bustle above, right?


Here is how it instantly showed up when the link was clicked. Note the visual differences between the web browser version of the Bustle article and this Instant Article from the New York Times.


There are a number of key differences here to note between regular articles viewed on the web via a mobile device versus Facebook Instant Articles. With Instant Articles:
Content opens directly inside the mobile app.
There is practically no wait with a load time of about 300 milliseconds (as opposed to 3.66 seconds for standard mobile web articles).
Content is optimized for viewing right within the platform for a totally immersive experience, with high-res imagery, interactive maps, auto-play videos, and embedded audio captions.

In addition, initial research from the February and March test phase found that, when compared with regular news feed articles, Instant Articles:
Resulted in 20% more clicks,
Were 70% less likely to be abandoned,
And received 30% more shares.

Facebook understands that their users want a convenient reading experience, regardless of which device they’re checking in from. They have created a way to not only deliver mobile-accessed articles as fast and as clear as the videos and images on the Facebook site, but they are also catering to an audience that wants easy, quick, and interactive access to content through social media.

And that’s not all.

Facebook Instant Articles do not require you to publish anything additional on Facebook. They have built in the added convenience of syncing up their tool with your preferred content management system (CMS). Once your feed is set up, approved, and you are ready to go, articles published on your platform get automatically pushed to Facebook as are any updates you make to existing content, so there’s no need to change your workflow or duplicate your efforts in order to take advantage of this new tool.

For the 25% of the population using WordPress, there is even better news. While publishers on other platforms have to work through setting up a system of RSS feeds or APIs in order to make Instant Articles work for them, Facebook has teamed up with Automattic—WordPress’ parent company—in order to create a free plugin that takes care of most of the work. More on that in a moment.

Who Are Facebook Instant Articles For?

Between February and April of this year, Instant Articles were being used by big news outlets like the New York Times, Buzzfeed, and National Geographic. As of April 12, however, this platform is now open to everyone, relatively speaking.

While many of you may be excited about the prospect of sharing an optimized content experience with your readers, take note that this tool may not be for everyone. Facebook has already established a minimum requirement for publishers wanting to get started. You must have at least 50 articles already set up on your CMS and ready to go before signing up.

With a growing Millennial audience and so many mobile-friendly users on Facebook, it makes sense that fast loading speeds and a highly immersive viewing experience is going over well with test audiences. If you meet the base article requirement, you publish news regularly, and you have a strong presence on Facebook now, Instant Articles is the tool you’ll need to take your marketing and promotional efforts to the next level.

Why Switch to Facebook Instant Articles?

No new technology or tools are ever going to come without an onboarding or adjustment period. No matter how easy Facebook makes it for publishers with a free WordPress plugin, there will be some work involved upfront. However, that doesn’t mean it’s not worth making the switch.

When you spend a lot of time crafting content or news, it’s not for the sake of hearing yourself talk (or seeing yourself write). It’s for your audience. You want to give them something worth reading. And, by that same token, you should want to give them the best experience when reading your content—whether it’s because of a faster load time or a better visual experience, in general.

Whether the end user experience is your end-goal or not, there are a plethora of publisher and marketing benefits as well. It may be too soon to know exactly how much you’ll gain from Instant Articles, but everyone can accept the following to be true for now:
Greater reach & engagement: According to Facebook, their algorithms have already begun to notice this difference between Instant Articles and standard mobile-viewed articles.
More content consumed: The assumption is that by giving users a better reading experience that it’ll increase loyalty and brand awareness—ultimately, leading to users wanting to view more content from publishers who offer that experience.

Increased revenue: If publishers want to sell ads within their articles, they have the opportunity to earn 100% of the ad revenue. If they decide to use the Facebook Audience Network instead (which is a way of monetizing content), publishers make 70% of the revenue cut while Facebook takes the rest.
More marketing opportunities: Instant Articles aren’t just about near-instantaneous access to news. They’re also about the new and improved way to share your stories, complete with interactive and high-resolution visuals that speak really well to mobile users.

Greater control over the user experience: The best part about Instant Articles for publishers is that they don’t have to lose creative control. Posts can be customized—from the overall look and layout of the content to the basic branding (like logo and brand colors). In addition, publishers have the ability to customize the buttons that appear within articles to give the overall piece a consistent look.
How to Get Started with Facebook Instant Articles?

Working in WordPress is going to give you a leg up on the competition whose content resides on other CMS platforms. However, there is some initial setup and an approval process you’re still going to have to wade through before you can start publishing. Here is what you need to do:
Make sure you have a Facebook page set up.

Sign up for Instant Articles and connect it to your business page.
Make sure you have a Facebook Business Manager account set up. This will allow you as a developer to assign team roles and give your team access to the tools they’ll need to manage their Instant Articles.

Download the Facebook Pages Manager App. This will assist you in testing your Instant Articles.

Download the Instant Articles for WP plugin or the PageFrog plugin and install it. A new feed will automatically be set up for your Instant Articles.Here is a video :


Connect your new RSS feed to your Instant Articles settings manager in Facebook.
Facebook will then need to review your feed and make sure everything is set up properly.
Create your custom style templates so your content can be branded specifically to your business.
Review the formatting guidelines for creating HTML5 compatible content. The plugin will do most of the work for you, though for more specialized customizations (like for maps), you’ll need to create some of your own coding.
Get acquainted with the Instant Articles library under your Facebook Publishing Tools. You can manage your content directly from there or you can make updates from WordPress and your articles will update accordingly.
If you want to include advertisements in your articles or want to set up analytics tracking, take care of this before submitting anything to Facebook.

Review the submissions checklist from Facebook and then get started with loading your first batch of 50+ articles. Facebook will need to review before accepting your feed.
Once accepted, make sure your Instant Articles are working. If you’re not on an iPhone or Android, you (and your users) will continue to be directed to the usual web browser link. However, if you do own one of those mobile devices, you should be able to start experiencing your content in all its glory right away!
Conclusion

Once you’re setup, keep the content flowing! Your audience is waiting for you—on Facebook and on their mobile devices—so give them the experience they deserve and help build your brand’s credibility with Facebook Instant Articles.

Have you begun using Facebook Instant Articles yet? What has your experience been like setting it up?

Thursday, 3 November 2016

How to connect Fiverr with Payoneer and Get $75 Bonus instantly

It’s hard to believe, but the holidays are here. At Fiverr we’re always looking out for ways to make them not only more enjoyable, but more productive, and we know that saving money is essential in both those cases. So we’ve partnered with a payment provider, Payoneer, to offer you a unique payment option this holiday season any user can avail $50 bonus from Fiverr and $25 bonus from Payoneer.  So, Grand total BONUS $75 which is not bad in the festival season.

Photo: Earn $50 + $25 from Fiver+Payoneer by single Free signup
It’s the holiday season and time for gifts! #Fiverr has teamed up with #Payoneer, a leading provider of low cost and flexible payment solutions, to offer you a special gift. Choose to receive your Fiverr earnings through one of Payoneer’s payment solutions and...
Earn high commissions and grow your business by promoting Payoneer’s secure, fast and low cost solution to your contacts, visitors and customers. Share your unique sign up link through blog posts, articles, banners, emails, landing pages, Facebook posts and tweets. You’ll get paid for every new customer that signs up for Payoneer through your link.
Register Here for Free: http://bit.ly/2fH5fVO

If you’re unfamiliar, Payoneer is a payment provider that offers low-cost and flexible payment solutions. When you decide how to receive your earnings from Fiverr, you have the option to select Payoneer. But why Payoneer instead of other payment solutions? If you sign up to use Payoneer as your payment method on Fiverr, you’ll receive $50 holiday bonus to spend on Fiverr.com! And the benefits don’t stop there. Take a look below for more:

Payoneer Benefits

1.Greater Flexibility: Choose to receive your funds in a way that best suits you.
2.Faster Payments: Receive your funds quickly to your chosen payment method.
3. Lower Fees: Avoid excessive transfer and conversion fees.

Your Payment Options

Bank Transfers: This option allows you to get paid in your local currency, avoid excessive transfer and conversion fees, and receive funds directly to your local bank account, in as quickly as one business day.

Prepaid MasterCard® Card: Use this card for multiple low-cost, secure ways to access your funds in minutes. You can withdraw cash from ATMs supporting MasterCard®, spend your funds in stores or online, and even transfer funds from your card to your local bank account. Plus, your funds are available on your card within minutes.

Next Steps

What are you waiting for? To get going, follow the steps below:

1. Sign in to Fiverr and click on Revenues within “Selling.”
2. Then pick either Direct Deposit or Fiverr Revenue card, and choose Payoneer.
3. Follow the registration flow and start getting paid!

Note: Indian users can not use master card due to some technical problems with RBI but they can accept payment directly to their own bank account in Indian Rupees. 

Have any questions? The folks at Payoneer are happy to help at Help center

Monday, 31 October 2016

Website practitioner's science of content marketing by Indilens Web

A website depicts your company virtually on the Internet. Therefore it is very important to develop a website that send the right message to your customers and maintains your brand image effectively. Your website can extraordinarily boost your internet presence with the help a perfectly correct combination of imagination and functionality. It’s not easy to come by, as for every post on content marketing that offers something new, there are 40 more that say “add images to your tweets”—a concept you’ve probably heard 400 times in the past year if you’ve been paying attention. Indilens Web Consultancy is a leading Indian based Web Services firm providing Professional Services in the areas of Search Engine Optimization, Website designing and website development, eCommerce Promotion, Guest Posting, Internet Branding and offshore outsourcing services across various industry verticals.


Content Writing is more of an art than a practitioner's science. For websites, content writing works as a sales person, who can optimize the product (read SEO content writing), create value (read persuasive content writing) and finally sell the product (read lead generation through professional website content writing). At Content Mantra, we practice content writing (or copy writing) for empowering businesses. Our content writing services for websites, marketing collaterals (such as Brochures, Newsletters, Flyers) are totally business-specific and requirement centric. Our content writing services india entail website content writing, SEO Content Writing, brochure writing, blog writing, review writing, product descriptions, theme-based article writing, essay writing & editing and more. So that said, here are 10 content marketing tips we’ve been utilizing in the past few months that we hadn’t really used before that. Hopefully a few of them help you improve your own process.
1. SEND PAID TRAFFIC AT CONVERTING 3RD PARTY SITES
2. USE FACEBOOK DARK POSTS ON LOCALIZED CONTENT
3. FACEBOOK COMMENTS ON POSTS WITH LOCAL INTENT
4. REPLY TO TWEETS SHARING YOUR CONTENT/AUDIENCE
5. REMOVE NON-NECESSARY SHARING BUTTONS
6. REALIZE TRUE OPPORTUNITY WITH PAGE-LEVEL KWR
7. GET MORE AGGRESSIVE ON REDDIT WITH IMGUR
8.FIND MOST SHARED CONTENT ON BUZZSUMO 
9. SUBMIT TO REDDIT/STUMBLEUPON
10. HYBRIDIZE HIGH CTR TITLES WITH OPTIMIZED URLS

Look through your Analytics. Do you have referring traffic driving sales? Preferably, do you have referring traffic driving sales from a site that’s not an affiliate? If so, you’ve got the perfect opportunity to test sending traffic from a content recommendation service such as Outbrain.

Posts that come from sites that aren’t your own are the perfect customer testimonial/referral on recommendation services—users won’t realize you are “nudging” them to check out the content and, because the review is authentic, you may be able to instantly generate additional profits.
People talk about using Facebook for targeted, demographic targeting all the time. It’s a powerful marketing tool, but for those trying to build a massive audience, the real ROI comes from finding the “nodes”—that is, the audiences whose majority friendbase also shares the same interest.
For the same reason, you enable “node” effects with your comments if you use Facebook. Comments show up on the news feed on occasion, and if similarly minded people see a friend who engaged with a regionally-focused post, there’s a higher probability for distribution simply based on the edge effect. If the audience isn’t connected, Facebook comments don’t have much of an advantage over other platforms.
There’s no requirement to force Facebook comments only, though. Sites like Movoto use the 1-2 punch of Facebook comments on top of regular ones, enabling them to use an email call to action and also encourage comments from those who might not use Facebook.
One of the subtle but powerful features available to you on Twitter is the ability to reply to a tweet and then “push” it back to the top of the timeline for people who share an audience with both of you. This can create additional visibility and is an acceptable practice—after all, thanking people is an okay thing to do.
Of course, do this sparingly. If you said thank you to every single person who shared your content, it wouldn’t come off as genuine, and otherwise it would annoy your shared followers.
Sharing buttons are very frequently overbearing and lead people down the wrong tunnel. If you look at Analytics and 99% of your social traffic is from Facebook, why in the world would you give people the option to share on Twitter? Your audience is on Facebook, and it’s clear your content can be amplified there—while on Twitter it falls on dead ears.
Content marketing is often about picking the opportunities with the biggest true audience. Keyword research often stops short because it looks at one keyword in isolation—which can often do the long tail a disservice.
SEMRush has given us a path to better understand true keyword potential by allowing us to dump  URLs that are ranking into their tool and then find out all the keywords they’re ranking for, which sometimes can take a term with only a small amount of searches look like a gold mine because of the many different opportunities available to them.
Reddit does not like marketers. But they do like content. One way to balance the two is to open up your potential to promote on the service by submitting infographics/visualizations to various subreddits with IMGUR. By doing this you can get a lot more aggressive with your distribution strategy as it’s not nearly as promotional of an activity in the eyes of Redditors.
It’s definitely not optimal in terms of branding or awareness, but in (almost) all situations, one impression is greater than zero. Some very very high traffic subreddits will not respond to domain submissions, but they will respond to IMGUR submissions. Include the source URL at the bottom and monitor people stealing the image and you can definitely see a few more pickups that you would not have otherwise using this strategy.
Have a new client? Just got a new job? Don’t pay attention to Reddit at all? Want to know how to increase website traffic instantly?
Well, Buzzsumo is an opportunity for you. Find the most shared content for your site on the tool, and then submit it to the appropriate subreddit/StumbleUpon interest to capture some immediate, relevant traffic.
There’s definitely something to not over-optimizing these days. If you have your keyword in the front of the title tag and the URL is an exact match, you’re asking for an over-optimization penalty. But what we’ve seen—and found—is that the most optimal combination is one in which you are still well optimized in the URL, but the title—while still relevant for the keyword—isn’t nearly as strict about placement.
This works perfectly because your title, especially with blog posts, are incredibly important for the marketability of the post. Even if you wanted to use the keyword near the front, it’s likely the fact that you did that will prevent full reach for your content.
10. USE SEARCH INTENT TO OPTIMIZE OUTREACH
When working on a post revolving around a niche concept, such as “birthday party games”, our outreach team was struggling. The piece was not generating many links despite us having made what we thought was a pretty good piece of content.
Final view : If you say as Content is the king on internet then I can say that contenting is surely the queen. 

Thursday, 20 October 2016

10+ Steps to Get Top 10 Rankings on Google in SERP 2017

If you have any problems with getting high rankings, or if you lost them after any of the Google updates, regardless whether you’re new to SEO or you are an SEO expert, make sure to carefully read this guide and follow all advice given to get in the Top 10 on Google. We’ve got many customers who have successfully achieved the Top 10 on Google with us, but we also have some who didn’t. Every month we carefully study and analyze every factor that influences on the success and failure of each and every one of our customers. Every time we find out something new, we update this guide (last update: October 19, 2016). 



We aim at revealing the most important reasons WHY some people cannot succeed in getting ranked in Google Top 10 and what exactly you need to do – and how to do it – in order to successfully achieve #1 on Google in 2017 ! Note: it’s vital to follow each of the following 13 steps. Ignoring even just one of them may result in failure to be ranked Top 10 on Google. Use a FREE SEO Expert Tool, that will select and buy the best DA40-  DA100 backlinks for you from our inventory automatically, taking into account some crucial points. Also, with us you can not only buy links, but earn $50 for each referred friend.

1. Create semantic core – a list of targeted keywords First of all, you need to make keyword research and create a big list of targeted keywords. This keyword research tool will greatly help you with that. If you’re new to keyword research, make sure to check out this article. 

2. Find out the cost of Top 10 for your keywords- Now you need to make a competition research in order to find and focus on those keywords, which you can afford. Using our Free SEO Cost Calculator Tool you can find out how many links you need and how much it will cost you to outrank your competitors. Without knowing the reason of low ranks, you will not see the possible ways of how to improve search engine ranking. This step is very important since it will allow you to choose the right niche and right keywords that you can afford and succeed with them. For example, at first you may want to target a keyword like ‘link building’, but after doing some research, you may find out it’s too competitive and you’ll want to switch to some other, less competitive keyword, say ‘link building service the USA’. Doing this research can save you thousands of dollars because the difference in price for different keywords can be as huge as $10,000 for one keyword and only $100 for another long-tail keyword. So, find out how much it will cost you and how many links you’ll need to outrank your competitors using our Free SEO Cost Calculator. It will help to boost Google ranking with maximally efficient expenses. You will not spend more than you actually need to spend for getting the required result. For more info on how to choose the right keywords, check out this 7 Rules for Selecting The Best Keywords.

3. Prepare a detailed link building plan- As it is well known, a good plan is 50% of success. Whereas, doing a lot of activities without a plan may even harm your website rankings. Backlinks are a real Google rank increaser if to use them in a smart way. Doing SEO for many years and helping hundreds of business owners getting #1 on Google for their most important keywords, we’ve made so many link building plans that decided to develop a free and powerful tool that will help you get a detailed, professional link building plan for your exact situation, taking into account your exact keywords, website, competition and what’s most important, your budget. Our backlink analyzer works according to the rules of how Google ranks pages. It is possible to calculate how many backlinks you need to purchase, and what type of links you exactly need to match your SEO expectations. So now we’re glad to let you know that our Free SEO Cost Calculator will not only calculate the cost of Top 10 on Google for your keywords, but it will also provide you with a detailed link building plan that you can easily follow on a weekly basis on your way to the Top of Google search results. 

4. Build links gradually and steadily Once you’ve got a detailed link building plan- you can start getting backlinks. But don’t hurry up, to look natural to Google, your link building must be performed slowly and steadily. Our Free SEO Cost Calculator will let you know the recommended speed of link building for your exact website. As a general recommendation, we can say that for a campaign to look natural, you should build not more than 5 links a day. It is impossible to know how does Google rank websites, but it is clearly known, what approaches can make Google think that you create fake traffic. Don’t hurry, as it may really harm your website positions. Use our Automatic Link Building Scheduler to make sure your campaign looks natural. It’s also recommended to start your campaign with low SB Rank backlinks (SB Rank 1-SB Rank 4), and then, in 1-2 months to start acquiring backlinks with higher SB Ranks (SB Rank 5- SB Rank 7). For more detailed link building strategy, use our Free SEO Cost Calculator. 5. Get backlinks with different, unique anchor texts & different keywords

If you’re an SEO professional or want to become one, learn more about Natural Anchor Text Distribution Formula here. If you don’t want to become an SEO expert and want to just rank high in Google SERPs, then we can simplify a difficult Natural Anchor Text Distribution Formula for you and tell you that for your backlink profile to look natural to Google, you need to follow just 4 simple rules: Always acquire links for different, unique anchor texts. For example, if your keyword is ‘link building service’ and you provide it mostly for US business owners, then your anchor texts may look like this: link building service for the USA the USA link building service link building in the USA building links in the USA the USA link building service of building links in the USA the USA service of link building link building for the USA customers buy links from this the USA link building service great link building service affordable link building service high quality link building service, etc. 25% of your anchors should include the URL of your website or even just consist of your URL only. Examples: www.indilens.com provides high quality link building www.LinksManagement.com http://www.umain30.com get quality links using http://www.umain30.com 25% of your anchors should include your brand name or domain name of your website. Examples: LinksManagement provides high quality link building LinksManagement specialize in link building link building service at LinksManagement.com quality link building – LinksManagement.com And for your promotion to look natural, you should also always use multiple different keywords in each link building campaign. You can use synonyms or close terms. Examples: link popularity service building links buying links buy backlinks link building for SEO improve ranking with link building get high quality backlinks best link building, etc. Learn more about how to choose the best anchor texts. These simple rules will help you in improving Google ranking efficiently without risk to be penalized. NEW 

6. Use synergic effect of Google Penguin 3.0 when 1800 links can make you rank #1 for 25000 of keywords Incredible fact, revealed in the recent SEO research: the researched website promgirl.com is in the Top 20 of Google SERPs for more than 25,000 of keywords (according to SEMRush) and gets more than 1,500,000 of visitors monthly with only 1,800 of referring domains. If you divide 25000 keywords by 1800 links, you’ll see that it means that only 1 backlink gives Top 20 positions for 14 keywords at once for promgirl.com. How can this be? 1 link gives 14 Top positions on Google? Sounds incredible? Then check out this research and make sure of everything by yourself! Explanation of the synergic effect of Google Penguin 3.0: according to Natural Anchor Text Distribution Formula, for your backlink profile to look natural to Google, the anchor texts of most backlinks should include your website URL, brand name, domain name and many other keywords, not connected with your main targeted keyword. It means that if your website already has many such backlinks with URL, brand name, and other keywords, then any new links that you build with your targeted keywords used in the anchor texts, will significantly improve your website positions on Google for MANY keywords at once: for ALL of your existing keywords used in old backlinks plus for ALL keywords, used on your website in your content plus for ALL long tail keywords. That’s why now you can get so incredible results on Google as 25,000 of keywords in Top 20 with only 1,800 backlinks and 1,5 million of monthly visitors. However, to get such results as promgirl.com did, you need to do all that they did: Follow Natural Anchor Text Distribution Formula. Always increase the number of referring domains your website has (we recommend permanent links for this purpose). To keep your campaign look natural and be effective, you need to also follow the rest of the rules, described in this guide. Note: synergic effect can only be achieved if you follow all of the rules, described in this guide and if you get a significant amount of backlinks.

7. Surround your links with content If possible, surround your links with some keyword-rich content. Links surrounded with some content look more natural to Google. Otherwise increasing Google ranking with the aim of backlinks may look very suspicious to Google and impose the risk of penalties. If this content includes your targeted keywords, then it will add additional link juice to your backlinks. During links purchase at http://cp.LinksManagement.com, you will be able to insert up to 250 of characters from the left side of the link and 250 from the right side of the link. So your anchor text backlink will be surrounded with 500 of characters of unique, relevant content. This makes sure that links acquired at LinksManagement will look absolutely natural to Google and significantly improve your website rankings on Google, as well as on other search engines. 

8. Get backlinks from pages with various SB Rank Since PageRank is no longer updated, LinksManagement has created its own formula that helps to understand the value of the certain page – SB Rank. SB Rank is calculated on the basis of PA and DA index. Learn more about SB Rank and its benefits. Diversity is a key for successfully growing ranking of websites by Google. Only high SB Rank or low SB Rank links in your backlink profile may seem suspicious to Google. It is also suspicious when a site has a lot of backlinks from sites with much higher SB Rank. That’s why your backlinks have to come from web pages with different indicators. Moreover, most of your links should come from SB Rank 0 and SB Rank 1 pages to look natural to Google. Only around 10% of your links should come from pages with SB Rank 4 and higher. If your current backlink profile doesn’t correspond to this recommendation, don’t remove existing links – it’s better to just build new ones with those SB Ranks you don’t have enough of for your link profile to start looking natural to Google. 

9. 20% of links should point to the inner pages of your website 80% of links should point to the homepage, and 20% – to inner pages of your website. This rule is especially important for large sites with many web pages. From our research, we see that sites that have backlinks pointing to all pages of their website, including inner pages, have much better rankings on Google than those that have all backlinks pointing only to their homepages. Our research has shown that on average around 20% of your backlinks should point to your inner pages in order for your backlink profile to look natural to Google. Download these sample reports with natural and unnatural backlink profiles and you’ll see that, for example, seventeen.com has around 17% of backlinks, pointing to their sub pages, morilee.com – 13%, promgirl.com – 18%. All these sites have great positions on Google. During our research we’ve noticed that sites with a huge percentage of backlinks pointing to their homepages and very little percentage of backlinks pointing to their subpages had much worse rankings, then their competitors with even lower number of backlinks but more natural looking backlink profiles (i.e. with higher percentage of backlinks, pointing to their subpages). Find more free SEO reports about here. 

10. You won’t rank high without on-page optimization Google today is not like it was before. Nowadays, only off-page optimization (i.e. backlinks) is NOT enough to rank high on Google. It doesn’t matter what number of links you get, you will NOT get in the Top 10 without implementing a proper on-page SEO. So make sure to: Create at least 50 pages with unique content (each page should include at least 500 words). The more content, the better. Highly informative content that is useful for people is one of the major ways to improve Google rankings, as people will be naturally interested in visiting your website. Always fill your website with only unique content and update it as often as possible. Get rid of all the duplicated content or close it from indexing, using a robots.txt file. It is not just advice. It’s a sharp necessity! After the Panda 3.6 update having been launched by Google, there is no way for the sites with duplicated content to be in Google Top 10. So, pay attention to the quality of your site content because the importance of this factor grows up from day to day. Use either this free content duplicate checker tool or Copyscape to find and get rid of all the duplicate content. Create a sitemap (using sitemap generators) and upload it to Google. Optimize your website for your targeted keywords. 

11. Avoid these 5 mistakes Most people stop their link building campaign because they think it doesn’t work, but in fact, in most cases it doesn’t work because of one of the following reasons: The number of purchased links is not enough to get the Top 10 rankings on Google. Use the Free SEO Cost Calculator to find out the number of links which you need in order to get in the Top 10 and make sure you acquire those links before you decide how well your campaign is performing. Without building the amount of backlinks, necessary to outrank your competitors, your investments are just useless and pointless. Learn more. Your newly purchased links stayed alive for less than 3 months. In this case, you won’t see any results because Google ignores links, which are younger than 3 months old. Your backlink profile may be over-optimized with exact anchor text match. You can check whether it is or not using our Free SEO Cost Calculator. If your website has this penalty, our tool will let you know how to get rid of it. If new links were built, but your website has very low or no traffic at all, you won’t see any positive improvement on Google either. The links cannot appear from anywhere, so when Google sees no or too low traffic on your site, but many new backlinks appearing, it will consider them as unnatural. Make sure to increase your traffic along with the number of backlinks. Google has developed its algorithms so that it is now using psychological pressure – when you get new backlinks, at first your rankings drop down, and only with some time they come back and get higher than they were before. Our clients, as well as experts at SEOmoz and other SEO resources and forums, noticed this too. Google actually says about this in their own patent 8,244,722. So when your rankings start to dance (drop down, improve, again drop down and again improve, etc.), it means that everything is going fine. Just stick to your planned link building plan and, with some time, your situation will become more and more stable. Learn more about 4 reasons why your site rankings may drop. 

12. Never give up before you complete your link building plan One of the most popular and harmful SEO mistakes that people ever make is that they STOP their link building campaign BEFORE it can actually yield any significant results. SEO is a long-term investment, not a short-term. You cannot buy 10 links today and see the results tomorrow. Even this happens sometimes, but in general, SEO is an activity that should be planned for a long term and should be performed during quite a long period of time (at least 3-6 months, better – 12 months) for you to see significant results and start getting your investment back. That’s why you should keep your link building plan until it’s fully completed before you decide how well it works. In SEO you will always see the real results of your activities with several months of delay. If you do something right now, you’ll see the results from this only in a couple of months, but not tomorrow or even in a week. Also, keep in mind that sometimes, and usually quite often, your website rankings are going to drop down because this is how Google works nowadays — your rankings will regularly jump up and down (sometimes quite significantly) during your way to the Top until you gain high enough Google Trust Rank (which can only be achieved with time, significant amount of backlinks and natural anchor text distribution). So keep your link building plan until you achieve the #1 on Google and also make sure to download this report with 11 Most Costly SEO Mistakes 99% of People Make. 

13. Finally, track the results and remember about 3 things You should expect to see rankings improvement from your link building campaign and not traffic increase because you won’t see any traffic increase even if you get from position #984 to #9 on Google since only the first 3 spots get significant traffic. Check out Google Traffic Distribution stats. You should automatically track your site ranking changes throughout the first 100-200 search results using some tool, but not manually throughout the first 10-50 search results because of 3 important reasons, described here. You should keep your link building plan until it’s fully completed before you decide how well it works. It’s so important that we wanted to highlight this once again – you should NOT expect to see the results quickly because it just doesn’t work with Google like that. Making a decision too quickly is one of the most popular SEO mistakes that people ever make. 

Once you achieve the Top 10 for your keywords, repeat the procedure again. If you have any problems with achieving the Top 10, ask us your question below in the comments and we’ll be happy to help.

#1 On Google
You cannot get to page one on Google and expect to stay there without having a website that the search engine rates highly. Google has hundreds of ranking factors all designed to work out this quality score. We can review your website and tell you exactly what you need to do to get more traffic from Google.