I am not sure even no one surely can say how many times Google has changed SEO (Search Engine Optimization ) algorithm changed. Still 2015 is almost to finish and Google has started making plans for 2016, drastic algorithm changes are yet to come. This has really confused digital-marketer as they have to follow the search engines and change their strategies accordingly.
We all know that Mobile and voice search are shaping the future of SEO and hence Google is now concentrating more on direct answers to search queries. Business owners, SEO experts, digital marketers must be aware of these key changes and how they impact their websites
The future is Mobile
By 2016, mobile searches will surpass desktop. 2015 is just the beginning of the mobile search. Till 2016, the majority of searches, traffic, and paid clicks will be generated via smartphones and tablets instead of traditional desktop medium.
So, just making your website mobile friendly won’t serve the purpose. It’s necessary to take any decision from the mobile points of view such as product based decisions and more. Review how your content will appear on the smartphone before actually finalizing the website, product pages, service pages and layouts.
Here, mobile users should get same user experience as they get while visiting desktop sites and everyone must start thinking to develop a result oriented mobile-marketing strategy, mobile design, mobile search marketing and advertising, mobile eCommerce, mobile payment, mobile CRM and much more.
Make the most use of Google Maps, Search and Google Plus
50% of consumers browse the internet for eCommerce shops and view one on their smartphone in the entire day. Nowadays, apps have made easy for smart phone users to purchase things easily from their e-store.
Consumers who search for store location using their smart phones visit a store within 5 miles and about 70% of consumers post reviews via smart phones. The increase in mobile search will have a huge impact on local businesses such as retail stores and hospitality venues like as restaurants, cafes.
Businesses must ensure that they have included complete product descriptions including services, images, videos and social reviews.
Voice search is slowly becoming popular
Voice search works like this. You need to ask like “Where is the nearest restaurant?” instead of typing “nearest restaurant”. Know how you started your search? Did you use the touch to open the search box or did you reply via voice search saying “Ok Google”.
Voice search generally begins with question words like “Who, What, Where, Why and How? These question patterns will be useful in changing their search patterns on mobile devices.
Keyword Optimizing for Mobile
Further, it is important to integrate SEO with content-marketing strategy by means of carrying out long tail keyword research to know popular words and phrases that are generally used to search things on the internet.
These long tail keywords can be used to identify patterns and keywords or phrases that are used the most. Based on these patterns, the content can then be written in such a way that it includes these terms.
Days are very near when mobile searches will exceed the desktop ones and hence it is proved that mobile is the face of digital-marketing. So, every digital marketer and website owner must think in terms of mobile only.