Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 15 December 2015

Hidden SEO predictions for 2016 and marketing Sucess

I am not sure even no one surely can say how many times Google has changed SEO (Search Engine Optimization ) algorithm changed. Still 2015 is almost to finish and Google has started making plans for 2016, drastic algorithm changes are yet to come. This has really confused digital-marketer as they have to follow the search engines and change their strategies accordingly. 




We all know that Mobile and voice search are shaping the future of SEO and hence Google is now concentrating more on direct answers to search queries. Business owners, SEO experts, digital marketers must be aware of these key changes and how they impact their websites

The future is Mobile


By 2016, mobile searches will surpass desktop. 2015 is just the beginning of the mobile search. Till 2016, the majority of searches, traffic, and paid clicks will be generated via smartphones and tablets instead of traditional desktop medium.

So, just making your website mobile friendly won’t serve the purpose. It’s necessary to take any decision from the mobile points of view such as product based decisions and more. Review how your content will appear on the smartphone before actually finalizing the website, product pages, service pages and layouts.

Here, mobile users should get same user experience as they get while visiting desktop sites and everyone must start thinking to develop a result oriented mobile-marketing strategy, mobile design, mobile search marketing and advertising, mobile eCommerce, mobile payment, mobile CRM and much more.

Make the most use of Google Maps, Search and Google Plus


50% of consumers browse the internet for eCommerce shops and view one on their smartphone in the entire day. Nowadays, apps have made easy for smart phone users to purchase things easily from their e-store.

Consumers who search for store location using their smart phones visit a store within 5 miles and about 70% of consumers post reviews via smart phones. The increase in mobile search will have a huge impact on local businesses such as retail stores and hospitality venues like as restaurants, cafes.

Businesses must ensure that they have included complete product descriptions including services, images, videos and social reviews.

Voice search is slowly becoming popular


Voice search works like this. You need to ask like “Where is the nearest restaurant?” instead of typing “nearest restaurant”. Know how you started your search? Did you use the touch to open the search box or did you reply via voice search saying “Ok Google”.

Voice search generally begins with question words like “Who, What, Where, Why and How? These question patterns will be useful in changing their search patterns on mobile devices.

Keyword Optimizing for Mobile


Further, it is important to integrate SEO with content-marketing strategy by means of carrying out long tail keyword research to know popular words and phrases that are generally used to search things on the internet.

These long tail keywords can be used to identify patterns and keywords or phrases that are used the most. Based on these patterns, the content can then be written in such a way that it includes these terms.

Final words: 


Days are very near when mobile searches will exceed the desktop ones and hence it is proved that mobile is the face of digital-marketing. So, every digital marketer and website owner must think in terms of mobile only.

Friday, 4 December 2015

Learn to Embrace by Avoiding Fear Factor to Become Successful

What if there were one thing you could confront that would immeasurably improve your life? You'd do it immediately, right? That's what most people tell themselves, but they skip over something that defeats them almost every day.

Learn to Embrace by Avoiding Fear Factor to Become Successful


IMAGE: Getty Images

It's fear of failure.

You've probably felt it, read about it, discussed it, but it's a subtle topic and there's more to it than meets the eye. Successful People Learn to Embrace One Thing That Everyone Fears. Overcome this common fear and you can reach heights you only imagined before.

When optimism is a mask for fear

Stanford's business school, a name that has become synonymous with startup ventures and entrepreneurism, has begun to tell its MBA students to hold off on starting a company. Other schools are also beginning to consider "whether the pendulum has swung too far in the direction of startups." Most student ventures end up failing.

Entrepreneurs are an optimistic lot, but often that gung ho feeling is just another side of people telling themselves that everything will work out when, at least in running a business, it statistically probably won't. And that's another way that fear expresses itself.

Face reality

Setting off as if some magic elf will make everything fine is delusional and a form of hiding from the world. To really conquer fear of failure, you have to face it, which means acknowledging that the deck may be stacked against you. It could be that you also have answers and a strategy to get to where you want to go. But when people don't acknowledge problems in their chosen course, they don't plan appropriately and so are caught by surprise. There is a difference between determination and foolhardiness.

Welcome the challenge

When you haven't hidden from potential problems and, instead, have faced reality, you have an amazing opportunity. You don't fear failure, you welcome it. Each failure is a chance to learn, to improve, and to move ahead. Someone learning to draw, write, work with wood, cook, play hockey, or any other activity faces a good thousand and one mistakes that anyone other than a natural genius in the undertaking will make. The sooner you start making those mistakes--failing--the sooner you get through them, learn the appropriate lessons, and master what you now struggle to do.

Put failure into perspective

No one gets anywhere without failure, so fearing the possibility is a little odd. You know it's going to happen. Unfortunately, we tend to think of failure and trying to achieve goals as binary: You either completely fail or completely succeed. Establishing a healthy relationship with failure, then, means understanding its different possible degrees and expressions. Of course you want your goal to succeed, and yes, there is a chance that it won't. But looking at the end point is unrealistic. You have many steps to take before getting close. Work on mastering each, failing and learning where you need to. By the time you get toward the end goal, the chance of success becomes much higher.