Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Thursday, 19 November 2015

Promote small business online with effective ways

The Internet is teeming with marketing platforms that don't cost a dime—you just need to know where to look. You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there. What's the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up? How can you get the word out about your business in the most affordable way?

Promote small business online with effective ways 




Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won't cost you a dime:

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It's free, and is certainly worth the few minutes it takes to set up. Microsoft's Bing has a similar service that's easy to sign up for.

2. Embrace social media

Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases

Every time your business does something newsworthy, don't hesitate to shoot off a press release—maybe folks will pick up on it. They're a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn't beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Whether you're just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune.

Saturday, 14 November 2015

Small Business owners: Boost your Crowdfund Campaign for maximize funding

Before I am going to main topic, I just want to give a little idea about crowdfudding for new comers. Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, today often performed via internet-mediated registries, but the concept can also be executed through mail-order subscriptions, benefit events, and other methods.

Boost your Crowdfund Campaign for maximize funding for $50


HIDDEN FEE ALERT! Sites claiming to be ‘100% Free’ will charge your donors up to 15% and you'll still need to pay 3% for processing. GoFundMe will never charge your donors anything.

 I’ve received a lot of emails, DMs, and facebook messages asking for help with campaign promotion. As a general rule, I am happy to tweet out your campaign if I think it’s pretty awesome. However, please keep in mind that like everyone, I want to be treated like an individual (as I’m sure other bloggers do). When I get a pretty standard email or tweet and see the person left a similar message at a hundred other places, I am less likely to pay much attention.



When I receive a personal email and I can tell the person either has read my content or has at least taken a second to look at CrowdCrux, I am more likely to respond positively. In an ideal world, this wouldn’t be the case, but hey, I am human. You’ve had that next billion dollar idea and you’re going to raise your first $25k via Kickstarter, Indiegogo or another crowd funding site to make it a reality.

Simply put, crowdfunding is the process of asking the general public for donations that provide startup capital for new ventures. Using the technique, entrepreneurs and small business owners can bypass venture capitalists and angel investors entirely and instead pitch ideas straight to everyday Internet users, who provide financial backing.

Competition for crowdfunding dollars is already high, and destined to become even more competitive as time passes. Launching a project on a crowd funding site is far from a guaranteed success – less than half of the Kickstarter projects reach their funding goal, and around 12% don’t receive a single pledge, therefore no matter how great your product is you’re going to need to get web traffic to your funding page or you are going to struggle to raise the necessary capital to get your project off the ground.

Phase 1: Build your audience

The most successful entrepreneurs know the power of leveraging other people’s money to get to where they want to be. Well the best marketers know how to leverage other people’s audiences to do that too. You want to start this phase at least 3-4 months before you plan to launch your funding campaign.

Phase 2: Setting up your Funding Campaign

It’s important to set a realistic target for your project, very few projects with funding targets over $100k have ever been successful on Kickstarter. It’s important to think long and hard about how much you need to raise to fund your project and to pay for all the incentives that you plan to offer your backers.


Phase 3: The Campaign is Live

So, you’ve made it to launch day! This means you’ve been promoting for a few months and have amassed a sizable and engaged audience.

Phase 4: Monitoring the Campaign


Monitor your performance versus your goals. If your campaign begins to fall behind your goals then you could be in trouble. Many crowd funding sites are all or nothing so all that hard work could mean that you end up with nothing. The best thing to do is to increase the frequency of your communications and offer extra incentives to increase traffic and funding to your campaign. If you are running a Kickstarter campaign then you can use a service like Kicktraq to monitor your project and get more in depth insights.


Boost your Crowdfund Campaign for maximize funding for $50