Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Wednesday, 30 September 2015

Top 7 secrets which are not teach in business institutions for entrepreneurs

Congratulations for every one those had made graduation or post graduation in business management courses! You’ve made it into college, and whether it was your first choice or your safety really doesn’t matter. Colleges are loath to admit this, but the “prestige” of the school has little to do with what you learn or even whether you get a job. The Chronicle of Higher Education published a 2015 study that found that college reputation is the least important factor in hiring recent graduates.

Top 7 secrets which are not teach in business institutions for entrepreneurs 

What you get out of a school is really up to you. But there are certain facts that many career placement neglect to communicate. In short, they are the informal “rules” that used to be conveyed, but are now sadly missing. They are real-world skills, and they will help you both be more “marketable” and probably happier.

These rules are gleaned from 30 years of hiring recent college graduates, mentoring them and sadly, sometimes firing them. When I first wrote about this in 1987 in Getting to the Right Job, many of the people I interviewed were just taking on their first managerial positions. Today they are CEOs of some of the country’s leading companies. And their updated advice, some of which that follows, is leavened by the advice they have given their own children.

1. Your college major makes no difference.

What you choose to study in college makes little difference in what you pursue as your career. Obviously some professions—medicine, law and accounting—need to be licensed. But professional graduate school and certification are different from undergraduate education.

The best hire I ever made was a young woman who had spent a year bumming around Asia after graduation. (She euphemistically called it “tutoring.”) She had majored in Russian literature, an area I had no knowledge of. But her major told me: this person is not afraid of taking on difficult challenges.

What you major in should reflect what you’re interested in—preferably passionate about—at this stage of your life. It should be both an area that you want to gain some substantive depth in, and a vehicle to develop essential critical thinking skills. You will learn the business of the business once you get on the job.

2. Grades count—but not as much as experience.

Yes, grades matter, to some extent, in getting into some graduate/professional schools. (Grades, particularly in organic chemistry, count far more for medical and dental school than they do for law school—where LSAT scores are disproportionally important.) But very few companies and organizations put a great deal of weight on GPA when making hiring decisions.

Not only does The Chronicle of Higher Education study make that clear, some of the very best, most selective organizations in the country make that point explicitly. One of our favorites is Teach for America. It is often cited that it is tougher to be selected for TFA than to get a job at Goldman Sachs. At TFA, there is a GPA cut-off of 2.5 (on a 4.0 scales.) But even that can be waived.

That is not to say that you shouldn’t try to do well in college. It means that your time would be better spent doing well and getting real-world work experiences. If that means getting a B+ rather than an A- but taking on a job or an internship, do it.

William Butler, chairman of the advertising agency Chiat/Day Perkins/Butler says, “I would rather hear that you swept floors for a dollar an hour than cured malaria as a summer intern or volunteer. Any real-world work experience is a plus. It demonstrates that you know what it means to work hard for money. Too many people don’t.”

3. Read—and 140 characters don’t count. 

There is not only a general consensus among us old folks that young people are not reading enough, but the data reinforces that perception. Book sales are down (including e-books;), plus newspaper and magazine circulations are off, as well. And the online readership of selected articles is not compensating for the decline in people actually paying for and reading publications.

The inference is that young people are not particularly well informed. They may have short-burst opinions or echo meme-popular slogans, but that is far different from reading long-form prose.

Now the flip side of the read, read, read advice: don’t do it while you’re supposed to be doing other things. Don’t be reading your phone when you’re in class, participating in a meeting or on a date. O.K., I don’t really care if you do it on a date; that is your date’s problem. But if you’re in a class I’m teaching I’ll warn you the first time and fail you for a second transgression. And if you’re in a meeting with me, I’ll know not to take you seriously: you’re not really paying attention to what other people are saying. Contrary to the much-hyped trope, people can’t multi-task.

Bruce Hallett is publisher of Playbill, and the longtime president of Time and Sports Illustratedmagazines. When asked about what he looks for in new hires, his answer was unequivocal: “I look for curiosity. How broad is the candidate’s intellectual inquisitiveness and how deep?” And reading makes that possible.

5. Learn how to write.

Most people are terrible writers. And the worst role models are often academics. Consider, for example, this excerpt from the syllabus of a required freshman writing course at a well-known and respected college:

Lyric philosophy, disambiguating a deceitful idea about human omnipotence, simultaneously reconsolidating the power of the human, can engender poetics of social critique. Deploying the remixing approach, combining textual, audio and visual expressive modes, we will explore the themes in the light of the notion of the historicizable ahistorical. Between change and preservation, it constitutes the basis to draw from and build upon anew, thus rendering both tradition and contemporary cultural realities remixable. Neither lionizing an idealized past nor glorifying somnambulist projections into a romanticized future, low tech poetics, simultaneously, objects to ecstatic, euphoric sensationalism of instantaneity. Rather, it relies on creative/critical vernaculars recuperating the past, reimagining the future and resurrecting the present, thereby demonstrating the redemptive potential of the remix worshipping the wholesome sound of creation.

Sorry, I’m lost. And heaven help the poor students assigned to this teacher.

Back to writing: in most jobs you will have to write something, sometime. Whether it is a business plan, a presentation, an analysis or a recommendation, writing is important. You owe it to your boss, your colleagues and to any wider audience to be as clear as possible. Good writing takes practice, and that often means re-writing, re-writing and re-writing. It is not something most of us like to do. But it pays off. Start now.

A corollary: learn how to speak clearly. Aside from not mumbling, learn to speak in complete sentences. Also, resist the urge to refer to a potential employer as “dude.”

6. Lose the nose ring, cover the tats and stow the attitude.

Every industry and profession has its own “uniform” and its own customs. Some are more indulgent of “outsiders” than others. And your particular talents may not just enable you to be the outlier but to be a trendsetter. But if your immediate objective is to get the job, acknowledge that an older executive or HR staffer may not be enamored by your body modification.

Again Bill Butler: “You need to impress me as someone who wants to work for my organization. That means you need to look good and comport yourself well. Most of us here (an advertising agency) dress casually. But if you want in, wear a suit when you come knocking. Similarly, talk to me, not to the ether. Look me in the eyes, tell me who you are, what you have done and what you can do for me. It’s O.K. to be nervous. I know that, so I will try to put you at ease. Remember, if I am talking to you, I am as interested in hiring someone as you are in getting the job. Believe me, every time I interview someone, I look to the heavens and say, ‘please, let this be the one.’ ”

Manners count, and they are in short supply. Remember to send thank-you notes to everyone you meet. (Old-fashioned, handwritten notes that require a stamp are so rare that they help you stand out from almost every other candidate.) But an email thank-you note is the bare minimum. Standing up when someone enters the room and waiting for others to sit down first are just (un)common courtesies.

Stephen Loffredo owned some of the hottest, best-reviewed restaurants in New York City, including the beloved ZoĆ« in Soho, before becoming president of Seasoned Hospitality, a leading hotel and restaurant consultancy. Although a Culinary Institute of America graduate—and partial to CIA graduates—he utilized a very simple test to determine whether a person had that right combination of passion, drive and fit: he had them audition on the floor of one of his restaurants for a night or two.

“Too many recent graduates have spent too much time watching the Food Network,” said Mr. Loffredo. “They come in thinking they are ready to be the manager or sous chef; that they know everything they need to know. I want drive and the desire to excel, but I’m also looking for people who understand that they don’t have all the answers, that they are still learning.”

7. Exercise discretion, particularly in social media. 

Everybody Googles everybody. Including job candidates. Companies will look at your Facebook page, your LinkedIn page and probably dig even deeper. They are deciding whether to make an investment in you. Don’t give them an excuse—much less a reason —not to.

Final words: 

As a advertising and web consultant, I have seen lots of such factors on persons those are highly qualified but having little knowledge. Above mentioned factors can be learned on internet or social media or practical filed only. So, it is better to engage with social media for becoming a successful entrepreneur. 

Thursday, 3 September 2015

Best Paying 5 Jobs Freelancers Can Do From Anywhere

As times change, so does the job market. Every year brings new kinds of employment based on new technology or social needs. Freelancers are often thinking about the newest kind of jobs out there, particularly the ones that can be done from almost anywhere.

Best Paying 5 Jobs Freelancers Can Do From Anywhere

So what are these jobs? A recent article in Forbes names a few that pay particularly well.

1. Teleradiologists

Doctors often need to consult with other medical experts, and in this day and age, there’s no longer any need for these two people to be in the same room. According to the article teleradiologists can make six figures working with medical professionals, hospitals, and insurance companies on analyzing patient images sent over the internet.

2. Telepharmacists

Radiologists aren’t the only medical professionals who can do their work online. Pharmacists are also using the internet to bring their services to patients. Some pharmacy schools actually have telepharmacy divisions where they help their students master this booming industry to, again, earn six figures for their services

3. Online Teachers

Online classes have shot up in popularity over the last decade. It’s never been easier to learn a new language, take a creative writing class, or brush up on your chemistry skills. According to Forbes, people who teach online college courses can earn a median of $62,000 a year.


Globalization is a part of our society, and it often involves bringing together people from various backgrounds who speak various languages. If you know a second (or third or fourth) language, you can make money from just about anywhere by offering translation services.

5. Telenurses

As you may guess, no other industry seems to be embracing the power of technology in the workplace quite like the medical industry. One example of this is the rise of telenurses, nurses hired by hospitals to talk to patients over the phone. These conversations might consist of going over mysterious symptoms, or advising them on how to take a certain kind of medicine.

Tuesday, 1 September 2015

Blogging entrepreneurship and Audience engagement mantras

Setting up a blog has become cake-walk these days. It literally takes minutes. But we’re in for doing things the right and not the fastest way, we believe in spending time over the tiny details, making sure things are perfect. So with that in mind, let’s begin your amazing journey in the world of blogging:

Blogging entrepreneurship and Audience engagement mantras

* The Name: First things first, it starts with the name, you should spend good time deciding a name that actually ticks. Don’t just rush into it, let the idea simmer and don’t proceed till it actually feels right in your gut. If you’re a business, we’d stay with the same name, unless the blog is not for your business and for personal or some other use. Speaking of blog names, might we point out that we’ve got some pretty sweet offers on domains incase you have something in mind :)

* Platform: Next comes deciding your blogging platform. Options are plenty, you’ve got blogger, tumblr, the awesome WordPress and many many more. We suggest going ahead with WordPress simply for amount of customization that it offers in terms of both the form and function. You could find amazing themes, widgets, plugins etc to make your blog work the way you always dreamed. You can start with a free account and once you’re certain get yourself a hosting plan and move to fully branded version. Mind you both are free, for the fully branded one, you’re only paying for the domain name and hosting and not for using the platform per se.

* Theme/Design: This is probably where most people spend the most amount of time and at times even get stuck. This is for good reason we admit, the look of your blog is crucial, you want to make it awesome. But here’s our tip, do not let this stage hold you back, pick a theme that you are OK with and proceed, you can always keep iterating and improving your blog design till you hit the sweet spot.

* The Meat: Content is the meat of it, the reason why you are here. You have something that you believe the world needs to know and so you are here. Spend time in drafting your articles, don’t publish anything you’re not sure about. Write stuff that adds value to your audience. Research your subject well, if you have an idea for next article, research the hell out of it before you start to write. When you put that proverbial pen to the paper, take your time. Read and proof read what you’ve written, let it simmer and if it rocks your boat then go ahead and publish it. But before you do, proof read it again and 1 more time after that.

* Evolve: Like life itself blogging is a journey, keep learning and evolve as a writer/blogger. Spend time with your older articles think about how to make them better. Spend time reading, keep a tab on what the legends in your vertical are doing. Learn from them but always retain your style and individuality. Even if you are business, it pays to be unique. Keep this in mind no matter which stage you are with your blog. Whether you’re only planning to start or you’re 500 articles deep, keep learning and evolving.

Your website is the digital home of your business, often the first page prospective clients land on. It’s time to audit your site to make sure you’re not committing any of these homepage fails:

1. A clear call to action. If your users ask “what am I supposed to do here?” you’ve already lost their attention.

2. Simple navigation. Follow the KISS rule: keep your menus and top navigation simple! (Because the “KYMATNS rule” doesn’t have quite the same ring to it.) Don’t have too many choices to bewilder users.

3. Less is more. Your users are scanning your homepage for what they need, not cozying up with a cup of tea for a long read. Take a cue from Apple’s minimalist homepage.

4. Know your audience. Know who’s coming to your site and give them what they’re coming for up front, whether that’s news, your latest products, or a specific newsletter sign-up.

5. Be unique. Don’t break the cardinal rule of branding (and copyright infringement law). It’s important that your audience can tell the difference between you and your competitors.

6. Update often. Keep your site fresh with updates on the regular, and you’ll keep users coming back.

7. Check your ABCs. Spell check, spell check, spell check.

Keep these key pointers in mind while planning your entry into the blogosphere. Remember it’s a jungle out there and it’s OK to take time finding your feet. Make mistakes but learn and adapt quickly. We wish you the best for your journey, tell us if you found this article handy in your quest as a blogger, drop your thoughts in the comment section below.

Instant Setup methods with BigRock as Custom Domain For Blogspot Blogger

Google's Blogger is one of the biggest platform for create blogs for free. As I have discussed in my recent article about blogs and creating your free blogs under blogger. I suggest you before processing must take look on some major factors.

Instant Setup methods with BigRock as Custom Domain For Blogspot Blogger

What are Blogs ?

After creating your new blog, its URL is sub-domain of blogger and look likemysite.blogspot.com but if you want to hide blogspot or want to give pro name then you have to use custom domain which makes your site URL mysite.com instead ofmysite.blogspot.in. For more details about domain must take look on what are domain names.?

Now in this article i want to discuss about using Bigrock domain as custom on blogger. Bigrock is a trusted network. I also register many domains under bigrock. so i also suggest my friends and users about Bigrock.

Before proceeding if you don't have domain name then i suggest to buy from bigrock and must use Discount coupon code as they provide $1 for first year.

If you have domain name under Bigrock and you don't know how to set domain your domain on you blogs. Then i will try to explain all these things step by step and request you to follow all steps carefully.

Firstly open your bigrock domain manage account at bigrock.com.

After Log in your Account select list orders from menu bar and Then click on then domain name which you want use.

After then go to the DNS Management of your domain name

Then create A Records of domain by using Add A Records and you have to create 4 different A records using these Ips one by one

Leave name column blank use above Ips in Destination IPv4 Address and and use TTL value 28800.

After creating 4 different A Records now time is to Cname for your domain

Go to Cname records column tab and and click on Add Cname record

www in Name box and put Value ghs.google.com and TTL 28800 and save your cname record.

Now all the steps are completed here to set domain for blogger. now time is to confirm your identity and to verify your authority on both domain and also also blogs follow fellow step

Domain Setup and Blog verification

Log in your blogger account and select your blog where you want to set domain name

Go to Setting Tab >> Then Basic >> Publishing Blog Address >> Add Custom Domain name >> Switch To Advance Settings now type your domain name in box and click on save button.
Then your blog ask you to verify authority on that domain name. Now you have to create another cname record in Domain DNS to verify.

Simply add cname as we have done for adding www and ghs.google.com, no need to create it again. Create cname only using verification codes

First code in Name box and Second long code in Value Box of Cname and add TTL 28800.

Now After following all above steps carefully it may take few hours to updates DNS settings and blog verification. After few hours add domain name again by switching custom settings in your blogs.

Final Words: 

At last I hope you don't face any problem in setting domain on your blogs. If have domain under another registrar then all steps above are almost same as we done for bigrock.

If you face any problem and having doubt and question feel free to share your comment.