Saturday, 1 August 2015

Practical methods of The Art of Social Media by GuyKawasaki and Peg Fitzpatrick

Whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With over 100 practical tips, tricks, and insights, our book provides a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.

Practical methods of The Art of Social Media



It will guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game,  our book is full of tactics that have been proven to work in the real world.

If you want to get a bit more substantive than Facebook, Twitter, and Instagram, you might check out Flipboard. It’s not really a social network but it’s powered by a network of sorts, using the social signals of its 70 million users to assemble relevant news that’s customized for you. Its Election Central channel promises to provide “insightful political coverage and the best campaign moments.”

Former Twitter CEO Dick Costolo noted last year that the company could do a better job at handling abusive comments. You could say the same thing about Twitter’s — or any social network’s — ability to foster intelligent debate. The same dynamic that propels people toward name-calling and threat-making in their personal disputes can make political debate an exercise in futility and frustration.

But is there a way that social media could empower people to make more informed and smarter choices? Or is it always going to be a large-scale version of the shouting match that we’ll see on stage?

I wouldn’t want social networks to put any significant restraints on the ability of their users to say whatever they want, however asinine it might be, but it would be interesting to find some intelligent debate in these vast social webs.

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