Sunday, 5 July 2015

Business Success and SEO Industry Trends in 2015-2016

I never claim as perfect seo specialist but can say that I have followed thousands of seo tactics for my clients over the years. Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.

Business Success and  SEO Industry Trends in 2015-2016



Although the report states that search will lose some share from 55 percent today to 44 percent of all interactive spend in 2016, it also states that “Marketers refocus their search marketing strategies on 'getting found' by users through any medium — not just search engines.”

While many posts have been written that address change in particular reference to Google, little has been said about how these strategic changes by Google are a result of, and indeed further catalyst to, convergence and collaboration.

Today, that is the main topic of my conversation – convergence and collaboration. It’s a big topic that requires a big post. Why? Like it or not, SEO has changed and its future relies upon a complex relationship with content marketing, social media, and collaborative technology.

There has been an advent and growth of many SEO companies in past few years to meet the requirements of world’s competitive business market. India is one of the countries where SEO has become an inevitable part of the IT industry. The country is leading the world for this combination of IT and SEO business in the world market. SEO experts in India offers other services like web development, web designing, content writing, pay per click management, social media optimization, and search engine marketing. Hence, India is most preferred as an outsourcing country for SEO. 

There has been an advent and growth of many SEO companies in past few years to meet the requirements of world’s competitive business market. India is one of the countries where SEO has become an inevitable part of the IT industry. The country is leading the world for this combination of IT and SEO business in the world market. SEO experts in India offers other services like web development, web designing, content writing, pay per click management, social media optimization, and search engine marketing. Hence, India is most preferred as an outsourcing country for SEO. 

The end result is a whole new way of thinking about utilizing SEO and social media strategy and technology. As the role of SEO develops and converges with social media, we're beginning to see many changes in the SEO technology landscape. For some, this has meant building and adding features as a result of changes within the search environment and the convergence of SEO, social media, and content marketing strategies. For others, developmental improvement has been a continual process, with the major focus being on the importance of identifying and maximizing new SEO opportunities via collaboration with clients through enterprise and productivity based SEO systems.

If you need more evidence then Forrester's Interactive Marketing Forecast now includes a new category – SEO Technology – which will taper to a 12 percent compound annual growth rate. While SEO platforms develop there are also many gaps and opportunities to incorporate social media CRM tools into enterprise SEO platforms.

1. Content continues to be important, but requires more depth and detail

The days when you could publish 500-word pieces on your blog a couple times a week and achieve authority status are fading away. While high quality, shorter pieces still have value, I predict we’ll see a migration toward “super articles.” Longer pieces that are a minimum of 1,000 words and more likely upwards of 2,000 will become increasingly valuable.

2. Different kinds of content help you get traction

Whether you’re looking at creating video, developing infographics, or launching interactive quizzes, thinking beyond blog posts and free reports will give you a distinct advantage. As buzzwords like guest posting and content strategy become more and more ubiquitous, it’s important that you do whatever you can to rise above the noise. In addition to committing to do what it takes to write sticky, authoritative content, another strategy will be diversifying the type of content that you publish.

3. Author authority matters

It’s not just the quality of a single piece of content that matters, but rather your entire body of work. By using Google Authorship and other behind-the-scenes techniques, Google is developing better mechanisms for learning about everything you write. This develops an overall picture of what you’ve accomplished, and what subjects you’re qualified to speak on.

The overall number of social signals your content is generating, how frequently you’re posting, and the quality of sites you’re connected to, this will impact the rankings of the content that you post going forward. To establish your authority, make sure you’re leveraging Google Authorship not only with your regular core content, but also with guest posts that you contribute to other sites in your industry.

4. Links remain critical, but the bar for quality keeps going up

In a video in May, Matt Cutts suggested that Google’s continuing to develop more sophisticated adjustments to the algorithm to measure link quality and thwart link spammers. This evokes the idea of link wheels – creating networks of hub and spoke sites, along with many levels of intermediary sites, in order to build links. The idea is that if they’re dispersed and deep enough, that the connections between them will be masked. It a nutshell, these approaches aren’t effective anymore and will become less so moving forward.

While Google’s already focused on this, ever more sophisticated versions of this approach – from paid advertorials to private blog networks – will continue to be important targets in the war of spam. Not only will we all be taking a retrospective look at our link profiles, but strategizing how to build links in the future will require more ingenuity and planning. Link building is moving in the direction of a relationship-based process.

5. Diversifying link text is ongoing

One of the areas t hit by Penguin 2.0 was sites where anchor text was too optimized. Experts estimated that if more than 30% of your anchor text was identical, it was easy to see that you were actively building links in a way that might be manipulative. Instead, now and going forward, it’s more important to think about linking from an organic perspective.

6. Great design matters

Great design is a key piece of the user experience. Top-quality design helps overcome the trust barrier that comes up when people first visit your site. If your site looks professional, they’re more likely to believe that your business is legitimate and give you the time and money you’re working hard to earn. Another key factor is driving conversions. Good design helps drive users in whatever direction you want them to go – signing up for your email list, buying your products, or reading and sharing your content.

7. Guest posting comes under increasing scrutiny

One of the most popular means of building links right now is guest posting. It’s a great way to build links, cultivate relationships with other thinkers in your field, and get your material in front of new audiences. The challenge with guest posting is when it’s treated as the “new method of article marketing.” I think we can expect increasing scrutiny from Google on guest posts.

8. Social continues to exert a powerful influence

Social media isn’t going anywhere. In fact, it’s gaining a great deal of traction. With the introduction of Google Plus two years ago, it was easy to see that social signals were becoming more important to search. As one expert said, “human rank is hard to game.” By increasing the influence of social media signals, the search engines are essentially outsourcing the manual evaluation process of content to a large extent.

9. Mobile performance and compatibility matter

During an interview with Search Engine Journal, Matt Cutts noted the importance of having a lean mobile site that loaded quickly. Building on that, mobile is no longer optional. Half of all people in the U.S. own a smartphone; one third of internet users own a tablet. Soon, more people will routinely access the Internet via a mobile device than the number of people who do so via a desktop computer.

Having a mobile compatible site is the new minimum threshold. Important aspects include cross-device compatibility and optimizing your designs for mobile conversions. Thinking about mobile productively requires a mindset shift. Mobile isn’t just about making sales. Instead, it’s about a broader set of potential conversions – visits, gathering information for in-store visits, signing up for more information – that require you to focus on the mobile channel.

10. SEO is less tactics, more strategy

It’s fair to say that this has been the direction of SEO for a long time now, but it’s becoming increasingly true. Tactics – specific ways to build links or to write code – are becoming less and less valuable. Instead, the focus is shifting to your long-term strategy. What’s your content strategy? What’s your link building strategy? What’s your authority strategy? What’s your social strategy? These individual pieces all link together to create the foundation a successful site presence is built on.

SEO relationship management is maturing, but there is still an opportunity to identify and manage influencers beyond backlinks. Manage and nurturing social media relationships with the people ‘behind the links’ presents even more of an opportunity to converge and collaborate on SEO and social media strategies. What’s more, with the input of some expert insight, we will identify a whole new set of the new roles to the SEO landscape that are now totally justifiable – not just as part of a current SEO role, but as full-time roles in their own right. With change comes great opportunity for the switched on SEO.

7 comments:

  1. SEO is the best way to accomplish traffic to a website in search engines organic results page. You have explained it very well in here. Thanks for sharing this. You have provided really a great content in here.

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  2. This is really informative. I got benefitted by this. Thanks!
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