Internet access is very scarce in many parts of the world, so many people rely on mobile phones instead of Private Computer. They have already proven to help economic development in developing countries, but currently there are 500 million more male subscribers worldwide, and a woman is 21 percent less likely to own a phone than a man in low- and middle-income countries.Building on the impact the Web has had on developed economies today, and what the Web and mobile phones can enable in developing economies in the future, the Web Foundation promotes a world where any person or group with an idea can acquire the technical and entrepreneurial skills to create and deploy new mobile services. Where all people, not only rich urban neighbourhoods but also rural underprivileged communities, can be active co-creators of web content and services. By fostering the creation of innovative web and mobile services in underprivileged areas of the world, we promote social and economic value creation in these regions, and we help diversify the offering of services globally available.
Uses of Cell Phones Via Women Empowerment with Product Marketing Tricks
The mobile wave sweeping the developing world continues to offer new opportunities to deploy services and content on a platform already accessible to billions of people – mobile phones. But here again, while the proof of concept has largely been demonstrated, the full potential of mobile as a service delivery platform has yet to be realized. The key challenge we have identified is a content and services creation gap: the lack of individuals, companies and institutions in the global south that use mobile and web technologies to deliver services with a beneficial impact on the way people live, organize their activities and connect with others. We have witnessed many causes for the persistence of this gap.
Among the most significant ones:
Expertise in technology development and innovation-based entrepreneurship is not fully developed (lack of capability development through communities, academia, on-the-job learning); Lack of environments where this expertise can be channelled towards the creation of services and enterprises;
Access-to-market asymmetries mean that the disruptive potential of innovation is blocked by heavy barriers to entry from existing actors in the ecosystem; Mismatch between literacy levels and capabilities of the existing technologies in the hands of people in the developing world and the typical offering of data services present in the western world (text-heavy interfaces offered through complex applications or websites developed for modern desktop / smartphone browsing).
Women Empowerment via cell phone:
As a mom, you’re likely to already understand the usefulness of a cell phone – from the convenience of your partner letting you know they’ll be late for dinner to the peace of mind that comes from ensuring your kids are safe and easy to find. Whereas the cell phone is one of several pieces of technology in our lives in the U.S., for many in the developing world, such as in Africa or South Asia, the cell phone is the first and only communication tool, as there are rarely computers or landlines. And the nearest hospitals, schools or banks are often hours if not days away, making the cell phone the primary way people in the developing world can easily access critical services. As part of our work, we asked women who represented the cell phone gender gap – those who did not own a phone – how they felt a cell phone could benefit their lives. 80% reported it would help them be better connected to friends and family, 58% said it would be useful in an emergency, 40% said it would cut down on travel time, 18% said it would help them with their businesses and 15% believed it would help them feel secure.
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Approach to cell phone:
We envision a broad network of Mobile Web training labs across the developing world each serving as a source for technical training, business mentoring and incubation, and a place for community engagement in their respective locations. This network – or Meta-Lab – will be supported by a coordination center to help each lab achieve scale and foster synergies and collaboration among the labs.
Status of cell phone:
We are currently supporting 3 Mobile Entrepreneurship labs in Ghana, Kenya and Senegal, and looking to expand further across the continent and beyond. To date more than 250 people have been trained (gaining skills in business innovation, mobile and web technical development, user experience and design, marketing, project management), 15 companies have received seed funding, and 3 companies have received international attention, awards, and/or larger scale investment.
Expected Outcomes from Cell phone:
By enabling local organizations to deliver such expertise to local entrepreneurs, we believe that it will be possible to create an ecosystem in which the creation and launch of new mobile services filling the social and/or business needs of the local market is possible, triggering a positive socio-economic impact on broader segments of the population, from the urban middle classes to underprivileged rural communities. A vibrant, viable society of mobile Web entrepreneurs across the developing world will more quickly close the gap in access to services that can improve lives, whether it be access to educational materials where there is no school, or access to health services where there is no hospital.
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