Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Saturday, 18 April 2015

Small Size Business House and Minimum Viable Personal Brand strategies

My last 8 years experience on online business and marketing field says thousands of stories. As a freelancer, I have met 1000s of clients either online or offline. Freelancers are at the cutting edge of the 21st century economy, and an online search for who they are should show it. Today, resumes are getting less important as Google searches become increasingly more relevant towards finding out who you truly are and what skills you possess. Freelancers can control that narrative by developing their own personal brands.

Small Size Business House and Minimum Viable Personal Brand strategies 



But developing your personal brand doesn’t have to be a massive investment. That’s where your Minimum Viable Personal Brand comes in.

What exactly is a Minimum Viable Personal Brand (MVPB)?

In product development, a Minimum Viable Product is comprised of just the essential features necessary, and nothing more. Similarly, a Minimum Viable Personal Brand includes the essential aspects necessary for you to communicate who you are and what you do to your target audience without investing a large amount of capital.

Today, you can build an MVPB through an online presence combining your own website, social media and publications.

Why is it worth it?

As a freelancer having an MVPB will help to justify the cost of your product or service. It will vibrantly demonstrate the value or your skills, through displayed products/services and positive reviews of your work.

Having an online presence that speaks to the essence of who you are and what you represent is an invaluable tool to differentiate you from competitors. There will be many other freelancers with a similar skill set but by creating an MVPB you will be able stand apart from the pack and allow your values and skills to shine through.

Like in an episode of House of Cards, the Public Relations guru Remy Danton always advises politicians to control the narrative. Now the scandal may not be as large and explosive as presidential misbehavior, however, there may be photos or comments floating around the Internet that you would like to have back for sure. Control the narrative of what online searches will turn up, by creating a positive online presence. Reflect the values that possible clients or employees will be looking for, not the embarrassing photos of you on Spring Break four years ago.

At the end of the day, developing an MVPB helps to communicate who you are to others. In a crowded ocean full of fish, standing out amongst the school can be hard. More importantly, clients or employers looking for your skills will be more likely to be a good fit if you are genuine and sincere in your MVPB. That is a win for all parties.

How do I develop my own?

Developing an MVPB should include the following:
  • A LinkedIn profile that displays your credentials and experience
  • Twitter handle and a Facebook Fan Page that features your past work and your current interests.
  • Basic personal website using WordPress (free) or squarespace.com (low fee and easy to use)

Sharing meaningful content on the platforms above will help you get followers and build a community. Building a community demonstrates value, which you can leverage for higher wages. Using a service like Hootsuite can allow you to coordinate social media in one common place and even time your releases making developing your personal brand even easier.

Do you have tips or experience building your own MVPB? Discuss in the comments below! I will try to reach you with new ideas. 

Tuesday, 7 April 2015

Global Freelancers' DayDream to Be An Entrepreneur

Talk to any group of entrepreneurs and you’re likely to find that the majority of people have at least one very key quality in common. Whether they are unconventional or perfectionists, easily distracted or intensely focused, and no matter what kind of work they’re in – all entrepreneurs are dreamers. 

Global Freelancers' DayDream to Be An Entrepreneur



It’s almost impossible to find someone who has left the 9-5 grind without a dream to drive them. Yet, as we all know too well, sometimes freelancing knocks you down before it lifts you up, and the road to achieving your dreams can be fraught. Follow the money. In today's economic environment you cannot save your way to entrepreneurs/ millionaire status. ...
  • Don't show off -- show up! ...
  • Save to invest, don't save to save. ...
  • Avoid debt that doesn't pay you. ...
  • Treat money like a jealous lover. ...
  • Money doesn't sleep. ...
  • Poor makes no sense. ...
  • Get a millionaire mentor.
While we all experience setbacks, the stagnation and frustration that comes with being an entrepreneur can be especially hard for the most ambitious people to handle. Here’s a few tips to help you keep perspective when the entrepreneur lifestyle proves challenging:

A. Plan by the week, not the day:

A lot of entrepreneurs make a schedule each morning or the night before, but this kind of day to day planning can make any single day feel like it holds a greater magnitude than it really does. If you set goals by the week, then you can roll with the punches if something goes wrong or gets in your way during one particular day. Then, at the end of the week, you can see how much you accomplished in the big picture without scrutinizing each moment under a microscope.

B. All work and no play makes for an unhappy entrepreneur:

When your schedule is fluid, and projects could come in at any moment, it’s easy to let work take over your whole life. While most people clock in and out from 9-5, a vague schedule means that many entrepreneurs end up working from 9-9 with undefined breaks throughout the day that end up feeling like work-time. Make your breaks purposeful and center them on activities that you enjoy. This will keep you refreshed and focused when it’s time to work.

C. Keep tabs on what you do:

You’ve been working hard all day, you finally close the computer and call it a job well done. Later, you think back, and you can’t remember one single thing that you accomplished and you berate yourself for wasting a whole day. If this sounds familiar, then you should consider writing a checklist at the beginning of the day and marking things off that you’ve completed. Looking back, it’s easy for the million little things you do to keep your business growing to fade in your memory. With a checklist, you can have an honest assessment of what you’ve accomplished and adjust if needed.

D. Build a community:

Let’s be honest, the life of a freelancer is very different from the 9-5 life. Sometimes it can be very isolating, and you feel you need to produce immediate and incredible results in order to justify your choices to people who may not understand what entrepreneurship means. It’s important to meet other entrepreneurs not only to share information and advice, but also to get some perspective that 9-5 isn’t the only option. One great resource is the entrepreneurship category in Meetup, they’ve got meetings around the world.

It’s not easy to take on the setbacks of entrepreneurship on your own, but it’s worth it in the end when you are able to enjoy your accomplishments! What do you do to keep yourself grounded while living the freelancer lifestyle? Tell us in the comments!