Monday, 26 January 2015

Instant Difference Between A Mobile Website and Responsive Web Design

In the age of mobile devices such as the iPad, Galaxy Tab, and even full sized computers like the Macbook Air considered as such, it is not a surprise that many companies are having to adjust their websites to fit different screen sizes and devices. It is not something we often think about when we pick up our iPad and search a movie time and then head over to our computer to purchase the tickets.

Instant Difference Between A Mobile Website and Responsive Web Design 

What’s the Difference Between A Mobile Website and Responsive Web Design?

The fact that the website still consists of the same links and pages but changes to fit your mobile screen is simply amazing. For that to happen, the developers of a website often employ two different types of web design, either a simple mobile website or something a bit more sophisticated called responsive web design. Though both types seem to do the same thing, there are some very big differences between the two.

A mobile website is generally much more easier to build and requires a lot less work to build, which is why website developers are able to convert it for a mobile devices within days of launching their full-sized website. Often times, a mobile web site is much cheaper because of the amount of work it takes to build it. We have all experienced a mobile web site in one way or another and sometimes it isn’t the most organized page to work with.

This is because of how mobile websites have one set design and they don’t fit to different screen sizes. An example of this is if you loaded a page on your iPhone and then looked at your iPad, you might notice that the page is still fitted for the screen of the iPhone. There is no real graphics experience necessary to build a mobile website so it is done pretty quickly and cheaply.

Responsive web design is very different from a mobile website and is usually much more expensive because of the skill and effort that it requires to get it set up. A website with responsive web design is when the graphics and text on a device adjust perfectly to the device you are using. It is not a simple coding process that you can add onto a mobile website. Instead, responsive web design requires you to build from the ground up and include all of the graphics from the full sized website. Responsive web design allows you to choose the locations of certain buttons and lets the developer determine how they would like their website to adjust to different devices.

Responsive web design is much more fluid and more advanced when compared to a simple mobile website. It is safe to say that responsive web design is generally where the internet is heading, with more and more sites choosing to upgrade instead of sticking to the general mobile website. The reason this is happening is because of the amount of control the developers have over the conversion to mobile. Though it is more of a process, the website comes out looking much better and more interactive. Ultimately, the benefits outweigh the costs if a business wants to engage customers in any way possible, namely with a user intuitive site that delivers the same experience across devices.

Mobile Website vs Responsive Design - CSS to the Rescue 

Google took a definitive stance on the situation last June. Google stated that sites should serve all devices with the same set of URLs, meaning each URL should deliver the same HTML to every gadget accessing the page using only CSS to render the information.

Now we're talking about one version of your web site delivered to phones, iPads, tablets or laptops. Google has said their piece and the chore of updating multiple platforms just disappeared from your to-do list.

Why Google appreciates responsive design 

This isn't difficult to understand. Your website will return better traffic numbers if it has only one URL for each page as opposed to the same page represented with multiple URLs. Publishing a mobile website vs responsive design configuration only dilutes your traffic and the all-knowing search engines will notice.

Search engines index responsive designs not apps 

Staying with the simple-to-understand theme; we find that search engines don't index apps. If you have an app instead of a site with a responsive design, your site does not benefit from mobile visitors and the search engines can't find/explore the information on the app. A responsive design that delivers well-designed information on a mobile device will be found and indexed. Plus, the crawler, used by search engines, doesn't need to work as hard.

Shopping on a PC? That's so three years ago 

Statistics from Google's Mobile Ads Blog show 79% of shoppers now use their phone for information while shopping, 70% use their phone in the store and 77% have directly contacted a business by mobile. The message here is mobile shouldn't be some add-on to your website and neither should your ads. As we explained, usage and traffic on a mobile app won't be indexed on search engines. If you're using a pay-per-click campaign, Google may not be able to place ads in your mobile app - like when someone is using their phone at the store. Deploying a mobile website vs responsive design is now costing you money.

Responsive design flexibility looks better

Have you noticed sites attempting to cater to tablets these days? Creating a site that caters to one visitor alienates another. Make your site "touch friendly" for the tablets and still usable for PC users with CSS and responsive design. Make buttons and calls to action bigger while keeping them normal on a desktop.

Responsive design is one more way we conquer the toughest challenges with potent creativity. Your business is next and we want to get started now. Don't lose the mobile website vs responsive design battle, contact the eNoxMedia team today.

1 comment:

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