Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 15 December 2015

Hidden SEO predictions for 2016 and marketing Sucess

I am not sure even no one surely can say how many times Google has changed SEO (Search Engine Optimization ) algorithm changed. Still 2015 is almost to finish and Google has started making plans for 2016, drastic algorithm changes are yet to come. This has really confused digital-marketer as they have to follow the search engines and change their strategies accordingly. 




We all know that Mobile and voice search are shaping the future of SEO and hence Google is now concentrating more on direct answers to search queries. Business owners, SEO experts, digital marketers must be aware of these key changes and how they impact their websites

The future is Mobile


By 2016, mobile searches will surpass desktop. 2015 is just the beginning of the mobile search. Till 2016, the majority of searches, traffic, and paid clicks will be generated via smartphones and tablets instead of traditional desktop medium.

So, just making your website mobile friendly won’t serve the purpose. It’s necessary to take any decision from the mobile points of view such as product based decisions and more. Review how your content will appear on the smartphone before actually finalizing the website, product pages, service pages and layouts.

Here, mobile users should get same user experience as they get while visiting desktop sites and everyone must start thinking to develop a result oriented mobile-marketing strategy, mobile design, mobile search marketing and advertising, mobile eCommerce, mobile payment, mobile CRM and much more.

Make the most use of Google Maps, Search and Google Plus


50% of consumers browse the internet for eCommerce shops and view one on their smartphone in the entire day. Nowadays, apps have made easy for smart phone users to purchase things easily from their e-store.

Consumers who search for store location using their smart phones visit a store within 5 miles and about 70% of consumers post reviews via smart phones. The increase in mobile search will have a huge impact on local businesses such as retail stores and hospitality venues like as restaurants, cafes.

Businesses must ensure that they have included complete product descriptions including services, images, videos and social reviews.

Voice search is slowly becoming popular


Voice search works like this. You need to ask like “Where is the nearest restaurant?” instead of typing “nearest restaurant”. Know how you started your search? Did you use the touch to open the search box or did you reply via voice search saying “Ok Google”.

Voice search generally begins with question words like “Who, What, Where, Why and How? These question patterns will be useful in changing their search patterns on mobile devices.

Keyword Optimizing for Mobile


Further, it is important to integrate SEO with content-marketing strategy by means of carrying out long tail keyword research to know popular words and phrases that are generally used to search things on the internet.

These long tail keywords can be used to identify patterns and keywords or phrases that are used the most. Based on these patterns, the content can then be written in such a way that it includes these terms.

Final words: 


Days are very near when mobile searches will exceed the desktop ones and hence it is proved that mobile is the face of digital-marketing. So, every digital marketer and website owner must think in terms of mobile only.

Friday, 4 December 2015

Learn to Embrace by Avoiding Fear Factor to Become Successful

What if there were one thing you could confront that would immeasurably improve your life? You'd do it immediately, right? That's what most people tell themselves, but they skip over something that defeats them almost every day.

Learn to Embrace by Avoiding Fear Factor to Become Successful


IMAGE: Getty Images

It's fear of failure.

You've probably felt it, read about it, discussed it, but it's a subtle topic and there's more to it than meets the eye. Successful People Learn to Embrace One Thing That Everyone Fears. Overcome this common fear and you can reach heights you only imagined before.

When optimism is a mask for fear

Stanford's business school, a name that has become synonymous with startup ventures and entrepreneurism, has begun to tell its MBA students to hold off on starting a company. Other schools are also beginning to consider "whether the pendulum has swung too far in the direction of startups." Most student ventures end up failing.

Entrepreneurs are an optimistic lot, but often that gung ho feeling is just another side of people telling themselves that everything will work out when, at least in running a business, it statistically probably won't. And that's another way that fear expresses itself.

Face reality

Setting off as if some magic elf will make everything fine is delusional and a form of hiding from the world. To really conquer fear of failure, you have to face it, which means acknowledging that the deck may be stacked against you. It could be that you also have answers and a strategy to get to where you want to go. But when people don't acknowledge problems in their chosen course, they don't plan appropriately and so are caught by surprise. There is a difference between determination and foolhardiness.

Welcome the challenge

When you haven't hidden from potential problems and, instead, have faced reality, you have an amazing opportunity. You don't fear failure, you welcome it. Each failure is a chance to learn, to improve, and to move ahead. Someone learning to draw, write, work with wood, cook, play hockey, or any other activity faces a good thousand and one mistakes that anyone other than a natural genius in the undertaking will make. The sooner you start making those mistakes--failing--the sooner you get through them, learn the appropriate lessons, and master what you now struggle to do.

Put failure into perspective

No one gets anywhere without failure, so fearing the possibility is a little odd. You know it's going to happen. Unfortunately, we tend to think of failure and trying to achieve goals as binary: You either completely fail or completely succeed. Establishing a healthy relationship with failure, then, means understanding its different possible degrees and expressions. Of course you want your goal to succeed, and yes, there is a chance that it won't. But looking at the end point is unrealistic. You have many steps to take before getting close. Work on mastering each, failing and learning where you need to. By the time you get toward the end goal, the chance of success becomes much higher.

Thursday, 19 November 2015

Promote small business online with effective ways

The Internet is teeming with marketing platforms that don't cost a dime—you just need to know where to look. You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there. What's the best way to promote your business? How can you advertise your business and get your name in front of potential prospects when money is tight or you're just starting up? How can you get the word out about your business in the most affordable way?

Promote small business online with effective ways 




Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web—you just need to know where to look.

Here are seven ways to promote your business online that won't cost you a dime:

1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It's free, and is certainly worth the few minutes it takes to set up. Microsoft's Bing has a similar service that's easy to sign up for.

2. Embrace social media

Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

3. Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business—a simple ad will not work. A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

6. Press releases

Every time your business does something newsworthy, don't hesitate to shoot off a press release—maybe folks will pick up on it. They're a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRLog and 24/7 Press Release.

7. Join a relevant online community and contribute

Every niche has communities online that you can get involved in. But just signing up for a forum and posting every once in a while about your business isn't beneficial for anyone, and will likely just annoy people. Actively contribute and build a rapport with the community, while keeping your business out of it. Passively promote your business by putting a link in your signature or mentioning it only when the context is appropriate.

Whether you're just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune.

Saturday, 14 November 2015

Small Business owners: Boost your Crowdfund Campaign for maximize funding

Before I am going to main topic, I just want to give a little idea about crowdfudding for new comers. Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, today often performed via internet-mediated registries, but the concept can also be executed through mail-order subscriptions, benefit events, and other methods.

Boost your Crowdfund Campaign for maximize funding for $50


HIDDEN FEE ALERT! Sites claiming to be ‘100% Free’ will charge your donors up to 15% and you'll still need to pay 3% for processing. GoFundMe will never charge your donors anything.

 I’ve received a lot of emails, DMs, and facebook messages asking for help with campaign promotion. As a general rule, I am happy to tweet out your campaign if I think it’s pretty awesome. However, please keep in mind that like everyone, I want to be treated like an individual (as I’m sure other bloggers do). When I get a pretty standard email or tweet and see the person left a similar message at a hundred other places, I am less likely to pay much attention.



When I receive a personal email and I can tell the person either has read my content or has at least taken a second to look at CrowdCrux, I am more likely to respond positively. In an ideal world, this wouldn’t be the case, but hey, I am human. You’ve had that next billion dollar idea and you’re going to raise your first $25k via Kickstarter, Indiegogo or another crowd funding site to make it a reality.

Simply put, crowdfunding is the process of asking the general public for donations that provide startup capital for new ventures. Using the technique, entrepreneurs and small business owners can bypass venture capitalists and angel investors entirely and instead pitch ideas straight to everyday Internet users, who provide financial backing.

Competition for crowdfunding dollars is already high, and destined to become even more competitive as time passes. Launching a project on a crowd funding site is far from a guaranteed success – less than half of the Kickstarter projects reach their funding goal, and around 12% don’t receive a single pledge, therefore no matter how great your product is you’re going to need to get web traffic to your funding page or you are going to struggle to raise the necessary capital to get your project off the ground.

Phase 1: Build your audience

The most successful entrepreneurs know the power of leveraging other people’s money to get to where they want to be. Well the best marketers know how to leverage other people’s audiences to do that too. You want to start this phase at least 3-4 months before you plan to launch your funding campaign.

Phase 2: Setting up your Funding Campaign

It’s important to set a realistic target for your project, very few projects with funding targets over $100k have ever been successful on Kickstarter. It’s important to think long and hard about how much you need to raise to fund your project and to pay for all the incentives that you plan to offer your backers.


Phase 3: The Campaign is Live

So, you’ve made it to launch day! This means you’ve been promoting for a few months and have amassed a sizable and engaged audience.

Phase 4: Monitoring the Campaign


Monitor your performance versus your goals. If your campaign begins to fall behind your goals then you could be in trouble. Many crowd funding sites are all or nothing so all that hard work could mean that you end up with nothing. The best thing to do is to increase the frequency of your communications and offer extra incentives to increase traffic and funding to your campaign. If you are running a Kickstarter campaign then you can use a service like Kicktraq to monitor your project and get more in depth insights.


Boost your Crowdfund Campaign for maximize funding for $50

Sunday, 4 October 2015

Core Factors of UX Designers for Successful Entrepreneurs

Every day, more CEOs and business leaders are realizing the importance of a product’s design and user experience. UX is no longer an ambiguous acronym or secondary business concern, but a key piece of a product’s success. With so many fun, useful apps and products on the market, companies cannot risk having a poor user experience or uninspiring design any more. Users demand great experiences, and it’s user experience designers who help products meet these high expectations.

Core Factors of UX Designers for Successful Entrepreneurs 



User experience designers are positioned for success in today’s job market. They get to work in a growing and intellectually stimulating field, playing a key part in shaping a product’s success across a variety of industries—from finance to education to everything in between. Read below to explore why UX design may just be the perfect career for you.

1. Job growth

Earlier this year, CNN projected the 10-year job growth for user experience designers to be 18%. While this number does not come as an enormous surprise, given the ever-increasing growth and demand for technology, it is definitely great news for current practitioners and those thinking about jumping onboard. No one has a crystal ball, but it is not hard to believe such predictions.

Do a quick job search for UX design jobs (albeit a slight bias towards larger cities) and look at the surplus of options listed daily. This career path is booming and it looks like it’s here to stay.

2. Push for design-centered companies

Now more than ever, companies are pushing to bring design to the forefront. Why this emphasis on great design? It’s good for business!

A 2014 study conducted by the Design Management Institute, a Boston-based non-profit focused on design management, discovered that design strongly impacts a company’s bottom line. The study states, “Results show that over the last 10 years design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%.” For context some of these “design-led” companies include Apple, Coca-Cola, IBM, Nike, and Starbucks.

We can go one step deeper and take a look at companies that were founded by designers: think Pinterest and Airbnb. Such companies put an enormous emphasis on design and design-driven culture in a way that produces innovative solutions through strong user experiences. These startups continue to demonstrate the power of great design and increased success with users.

As more design-centered companies demonstrate its importance, the more the UX field will continue to expand, and the further it will extend reach.

3. Cross-disciplinary skills

The great news for anyone interested in getting into user experience is that you most likely have some helpful skills in your arsenal already. User experience is a field that is made up of many different disciplines. Do you already have some coding experience? How about graphic design, psychology, or library sciences? The list of overlapping skill-sets is seemingly endless and only works in your favor.

4. High Median Pay

The Nielsen Norman Group published a report on Salary Trends for UX Professionals earlier this year. NNG reports that in 2015 entry-level salaries for UX professionals in the United States were about $63,000 while UX staffers with 5 years’ professional experience can earn about $90,000. The study points out that salaries have leveled out over the years because it takes into consideration salaries during the dot-com bubble. However, the starting salary in this industry, with no experience, is definitely still a great incentive.

The user experience industry rewards experience with higher rates as you get further into your career, so there is decent income growth over time as well.

5. Resources are readily available

If you’ve made it this far into the article you are most likely still interested in a career in user experience. Well, I have more good news for you. There are many amazing resources at your fingertips to jump-start your learning in this area right now. There is no better time to immerse yourself in user experience.

Final words: 

Remember, user experience is all about research and analyzing data in order to draw informative conclusions and solutions. Make sure to do the same with your career and make informed decisions! Do some reading (here’s some suggestions), check out some great blogs (more suggestions), and then take the time to decide if UX is right for you.

Wednesday, 30 September 2015

Top 7 secrets which are not teach in business institutions for entrepreneurs

Congratulations for every one those had made graduation or post graduation in business management courses! You’ve made it into college, and whether it was your first choice or your safety really doesn’t matter. Colleges are loath to admit this, but the “prestige” of the school has little to do with what you learn or even whether you get a job. The Chronicle of Higher Education published a 2015 study that found that college reputation is the least important factor in hiring recent graduates.

Top 7 secrets which are not teach in business institutions for entrepreneurs 




What you get out of a school is really up to you. But there are certain facts that many career placement neglect to communicate. In short, they are the informal “rules” that used to be conveyed, but are now sadly missing. They are real-world skills, and they will help you both be more “marketable” and probably happier.

These rules are gleaned from 30 years of hiring recent college graduates, mentoring them and sadly, sometimes firing them. When I first wrote about this in 1987 in Getting to the Right Job, many of the people I interviewed were just taking on their first managerial positions. Today they are CEOs of some of the country’s leading companies. And their updated advice, some of which that follows, is leavened by the advice they have given their own children.

1. Your college major makes no difference.

What you choose to study in college makes little difference in what you pursue as your career. Obviously some professions—medicine, law and accounting—need to be licensed. But professional graduate school and certification are different from undergraduate education.

The best hire I ever made was a young woman who had spent a year bumming around Asia after graduation. (She euphemistically called it “tutoring.”) She had majored in Russian literature, an area I had no knowledge of. But her major told me: this person is not afraid of taking on difficult challenges.

What you major in should reflect what you’re interested in—preferably passionate about—at this stage of your life. It should be both an area that you want to gain some substantive depth in, and a vehicle to develop essential critical thinking skills. You will learn the business of the business once you get on the job.

2. Grades count—but not as much as experience.

Yes, grades matter, to some extent, in getting into some graduate/professional schools. (Grades, particularly in organic chemistry, count far more for medical and dental school than they do for law school—where LSAT scores are disproportionally important.) But very few companies and organizations put a great deal of weight on GPA when making hiring decisions.

Not only does The Chronicle of Higher Education study make that clear, some of the very best, most selective organizations in the country make that point explicitly. One of our favorites is Teach for America. It is often cited that it is tougher to be selected for TFA than to get a job at Goldman Sachs. At TFA, there is a GPA cut-off of 2.5 (on a 4.0 scales.) But even that can be waived.

That is not to say that you shouldn’t try to do well in college. It means that your time would be better spent doing well and getting real-world work experiences. If that means getting a B+ rather than an A- but taking on a job or an internship, do it.

William Butler, chairman of the advertising agency Chiat/Day Perkins/Butler says, “I would rather hear that you swept floors for a dollar an hour than cured malaria as a summer intern or volunteer. Any real-world work experience is a plus. It demonstrates that you know what it means to work hard for money. Too many people don’t.”

3. Read—and 140 characters don’t count. 

There is not only a general consensus among us old folks that young people are not reading enough, but the data reinforces that perception. Book sales are down (including e-books;), plus newspaper and magazine circulations are off, as well. And the online readership of selected articles is not compensating for the decline in people actually paying for and reading publications.

The inference is that young people are not particularly well informed. They may have short-burst opinions or echo meme-popular slogans, but that is far different from reading long-form prose.

Now the flip side of the read, read, read advice: don’t do it while you’re supposed to be doing other things. Don’t be reading your phone when you’re in class, participating in a meeting or on a date. O.K., I don’t really care if you do it on a date; that is your date’s problem. But if you’re in a class I’m teaching I’ll warn you the first time and fail you for a second transgression. And if you’re in a meeting with me, I’ll know not to take you seriously: you’re not really paying attention to what other people are saying. Contrary to the much-hyped trope, people can’t multi-task.

Bruce Hallett is publisher of Playbill, and the longtime president of Time and Sports Illustratedmagazines. When asked about what he looks for in new hires, his answer was unequivocal: “I look for curiosity. How broad is the candidate’s intellectual inquisitiveness and how deep?” And reading makes that possible.

5. Learn how to write.

Most people are terrible writers. And the worst role models are often academics. Consider, for example, this excerpt from the syllabus of a required freshman writing course at a well-known and respected college:

Lyric philosophy, disambiguating a deceitful idea about human omnipotence, simultaneously reconsolidating the power of the human, can engender poetics of social critique. Deploying the remixing approach, combining textual, audio and visual expressive modes, we will explore the themes in the light of the notion of the historicizable ahistorical. Between change and preservation, it constitutes the basis to draw from and build upon anew, thus rendering both tradition and contemporary cultural realities remixable. Neither lionizing an idealized past nor glorifying somnambulist projections into a romanticized future, low tech poetics, simultaneously, objects to ecstatic, euphoric sensationalism of instantaneity. Rather, it relies on creative/critical vernaculars recuperating the past, reimagining the future and resurrecting the present, thereby demonstrating the redemptive potential of the remix worshipping the wholesome sound of creation.

Sorry, I’m lost. And heaven help the poor students assigned to this teacher.

Back to writing: in most jobs you will have to write something, sometime. Whether it is a business plan, a presentation, an analysis or a recommendation, writing is important. You owe it to your boss, your colleagues and to any wider audience to be as clear as possible. Good writing takes practice, and that often means re-writing, re-writing and re-writing. It is not something most of us like to do. But it pays off. Start now.

A corollary: learn how to speak clearly. Aside from not mumbling, learn to speak in complete sentences. Also, resist the urge to refer to a potential employer as “dude.”

6. Lose the nose ring, cover the tats and stow the attitude.

Every industry and profession has its own “uniform” and its own customs. Some are more indulgent of “outsiders” than others. And your particular talents may not just enable you to be the outlier but to be a trendsetter. But if your immediate objective is to get the job, acknowledge that an older executive or HR staffer may not be enamored by your body modification.

Again Bill Butler: “You need to impress me as someone who wants to work for my organization. That means you need to look good and comport yourself well. Most of us here (an advertising agency) dress casually. But if you want in, wear a suit when you come knocking. Similarly, talk to me, not to the ether. Look me in the eyes, tell me who you are, what you have done and what you can do for me. It’s O.K. to be nervous. I know that, so I will try to put you at ease. Remember, if I am talking to you, I am as interested in hiring someone as you are in getting the job. Believe me, every time I interview someone, I look to the heavens and say, ‘please, let this be the one.’ ”

Manners count, and they are in short supply. Remember to send thank-you notes to everyone you meet. (Old-fashioned, handwritten notes that require a stamp are so rare that they help you stand out from almost every other candidate.) But an email thank-you note is the bare minimum. Standing up when someone enters the room and waiting for others to sit down first are just (un)common courtesies.

Stephen Loffredo owned some of the hottest, best-reviewed restaurants in New York City, including the beloved ZoĆ« in Soho, before becoming president of Seasoned Hospitality, a leading hotel and restaurant consultancy. Although a Culinary Institute of America graduate—and partial to CIA graduates—he utilized a very simple test to determine whether a person had that right combination of passion, drive and fit: he had them audition on the floor of one of his restaurants for a night or two.

“Too many recent graduates have spent too much time watching the Food Network,” said Mr. Loffredo. “They come in thinking they are ready to be the manager or sous chef; that they know everything they need to know. I want drive and the desire to excel, but I’m also looking for people who understand that they don’t have all the answers, that they are still learning.”

7. Exercise discretion, particularly in social media. 

Everybody Googles everybody. Including job candidates. Companies will look at your Facebook page, your LinkedIn page and probably dig even deeper. They are deciding whether to make an investment in you. Don’t give them an excuse—much less a reason —not to.

Final words: 

As a advertising and web consultant, I have seen lots of such factors on persons those are highly qualified but having little knowledge. Above mentioned factors can be learned on internet or social media or practical filed only. So, it is better to engage with social media for becoming a successful entrepreneur. 

Thursday, 3 September 2015

Best Paying 5 Jobs Freelancers Can Do From Anywhere

As times change, so does the job market. Every year brings new kinds of employment based on new technology or social needs. Freelancers are often thinking about the newest kind of jobs out there, particularly the ones that can be done from almost anywhere.

Best Paying 5 Jobs Freelancers Can Do From Anywhere




So what are these jobs? A recent article in Forbes names a few that pay particularly well.


1. Teleradiologists


Doctors often need to consult with other medical experts, and in this day and age, there’s no longer any need for these two people to be in the same room. According to the article teleradiologists can make six figures working with medical professionals, hospitals, and insurance companies on analyzing patient images sent over the internet.

2. Telepharmacists


Radiologists aren’t the only medical professionals who can do their work online. Pharmacists are also using the internet to bring their services to patients. Some pharmacy schools actually have telepharmacy divisions where they help their students master this booming industry to, again, earn six figures for their services


3. Online Teachers


Online classes have shot up in popularity over the last decade. It’s never been easier to learn a new language, take a creative writing class, or brush up on your chemistry skills. According to Forbes, people who teach online college courses can earn a median of $62,000 a year.

4.Translation


Globalization is a part of our society, and it often involves bringing together people from various backgrounds who speak various languages. If you know a second (or third or fourth) language, you can make money from just about anywhere by offering translation services.


5. Telenurses


As you may guess, no other industry seems to be embracing the power of technology in the workplace quite like the medical industry. One example of this is the rise of telenurses, nurses hired by hospitals to talk to patients over the phone. These conversations might consist of going over mysterious symptoms, or advising them on how to take a certain kind of medicine.

Tuesday, 1 September 2015

Blogging entrepreneurship and Audience engagement mantras

Setting up a blog has become cake-walk these days. It literally takes minutes. But we’re in for doing things the right and not the fastest way, we believe in spending time over the tiny details, making sure things are perfect. So with that in mind, let’s begin your amazing journey in the world of blogging:

Blogging entrepreneurship and Audience engagement mantras




* The Name: First things first, it starts with the name, you should spend good time deciding a name that actually ticks. Don’t just rush into it, let the idea simmer and don’t proceed till it actually feels right in your gut. If you’re a business, we’d stay with the same name, unless the blog is not for your business and for personal or some other use. Speaking of blog names, might we point out that we’ve got some pretty sweet offers on domains incase you have something in mind :)

* Platform: Next comes deciding your blogging platform. Options are plenty, you’ve got blogger, tumblr, the awesome WordPress and many many more. We suggest going ahead with WordPress simply for amount of customization that it offers in terms of both the form and function. You could find amazing themes, widgets, plugins etc to make your blog work the way you always dreamed. You can start with a free account and once you’re certain get yourself a hosting plan and move to fully branded version. Mind you both are free, for the fully branded one, you’re only paying for the domain name and hosting and not for using the platform per se.

* Theme/Design: This is probably where most people spend the most amount of time and at times even get stuck. This is for good reason we admit, the look of your blog is crucial, you want to make it awesome. But here’s our tip, do not let this stage hold you back, pick a theme that you are OK with and proceed, you can always keep iterating and improving your blog design till you hit the sweet spot.

* The Meat: Content is the meat of it, the reason why you are here. You have something that you believe the world needs to know and so you are here. Spend time in drafting your articles, don’t publish anything you’re not sure about. Write stuff that adds value to your audience. Research your subject well, if you have an idea for next article, research the hell out of it before you start to write. When you put that proverbial pen to the paper, take your time. Read and proof read what you’ve written, let it simmer and if it rocks your boat then go ahead and publish it. But before you do, proof read it again and 1 more time after that.

* Evolve: Like life itself blogging is a journey, keep learning and evolve as a writer/blogger. Spend time with your older articles think about how to make them better. Spend time reading, keep a tab on what the legends in your vertical are doing. Learn from them but always retain your style and individuality. Even if you are business, it pays to be unique. Keep this in mind no matter which stage you are with your blog. Whether you’re only planning to start or you’re 500 articles deep, keep learning and evolving.

Your website is the digital home of your business, often the first page prospective clients land on. It’s time to audit your site to make sure you’re not committing any of these homepage fails:

1. A clear call to action. If your users ask “what am I supposed to do here?” you’ve already lost their attention.

2. Simple navigation. Follow the KISS rule: keep your menus and top navigation simple! (Because the “KYMATNS rule” doesn’t have quite the same ring to it.) Don’t have too many choices to bewilder users.

3. Less is more. Your users are scanning your homepage for what they need, not cozying up with a cup of tea for a long read. Take a cue from Apple’s minimalist homepage.

4. Know your audience. Know who’s coming to your site and give them what they’re coming for up front, whether that’s news, your latest products, or a specific newsletter sign-up.

5. Be unique. Don’t break the cardinal rule of branding (and copyright infringement law). It’s important that your audience can tell the difference between you and your competitors.

6. Update often. Keep your site fresh with updates on the regular, and you’ll keep users coming back.

7. Check your ABCs. Spell check, spell check, spell check.

Keep these key pointers in mind while planning your entry into the blogosphere. Remember it’s a jungle out there and it’s OK to take time finding your feet. Make mistakes but learn and adapt quickly. We wish you the best for your journey, tell us if you found this article handy in your quest as a blogger, drop your thoughts in the comment section below.

Instant Setup methods with BigRock as Custom Domain For Blogspot Blogger

Google's Blogger is one of the biggest platform for create blogs for free. As I have discussed in my recent article about blogs and creating your free blogs under blogger. I suggest you before processing must take look on some major factors.

Instant Setup methods with BigRock as Custom Domain For Blogspot Blogger


What are Blogs ?

After creating your new blog, its URL is sub-domain of blogger and look likemysite.blogspot.com but if you want to hide blogspot or want to give pro name then you have to use custom domain which makes your site URL mysite.com instead ofmysite.blogspot.in. For more details about domain must take look on what are domain names.?

Now in this article i want to discuss about using Bigrock domain as custom on blogger. Bigrock is a trusted network. I also register many domains under bigrock. so i also suggest my friends and users about Bigrock.

Before proceeding if you don't have domain name then i suggest to buy from bigrock and must use Discount coupon code as they provide $1 for first year.

If you have domain name under Bigrock and you don't know how to set domain your domain on you blogs. Then i will try to explain all these things step by step and request you to follow all steps carefully.



Firstly open your bigrock domain manage account at bigrock.com.

After Log in your Account select list orders from menu bar and Then click on then domain name which you want use.

After then go to the DNS Management of your domain name


Then create A Records of domain by using Add A Records and you have to create 4 different A records using these Ips one by one



216.239.32.21
216.239.34.21
216.239.36.21
216.239.38.21

Leave name column blank use above Ips in Destination IPv4 Address and and use TTL value 28800.


After creating 4 different A Records now time is to Cname for your domain


Go to Cname records column tab and and click on Add Cname record

www in Name box and put Value ghs.google.com and TTL 28800 and save your cname record.




Now all the steps are completed here to set domain for blogger. now time is to confirm your identity and to verify your authority on both domain and also also blogs follow fellow step

Domain Setup and Blog verification

Log in your blogger account and select your blog where you want to set domain name

Go to Setting Tab >> Then Basic >> Publishing Blog Address >> Add Custom Domain name >> Switch To Advance Settings now type your domain name in box and click on save button.
Then your blog ask you to verify authority on that domain name. Now you have to create another cname record in Domain DNS to verify.



Simply add cname as we have done for adding www and ghs.google.com, no need to create it again. Create cname only using verification codes

First code in Name box and Second long code in Value Box of Cname and add TTL 28800.

Now After following all above steps carefully it may take few hours to updates DNS settings and blog verification. After few hours add domain name again by switching custom settings in your blogs.

Final Words: 

At last I hope you don't face any problem in setting domain on your blogs. If have domain under another registrar then all steps above are almost same as we done for bigrock.

If you face any problem and having doubt and question feel free to share your comment.

Saturday, 15 August 2015

Small Business and Internet Marketing Influence via Google

Google, the world’s most successful Internet company, got so big because so many people have loved its search engine for so long. Lately, though, some folks have become really angry with Google. They’re saying that it’s mistreating the small businesses whose sites show up in its search results.

Small Business and Internet Marketing Influence via Google 





In a ZDNet blog post titled “Google’s highly profitable war against small businesses and jobs,” my friend Tom Foremski accuses Google of … well, waging a highly profitable secret war against small businesses and jobs.

‘Panda’ Bites Back
Foremski accuses the company of tweaking its search results to keep visitors on Google’s own pages rather than sending them to sites operated by small companies. Google initiatives such as research into self-driving cars, he says, are intended to divert the attention of journalists, thereby discouraging them from asking questions about these search-engine changes.

Then there’s an organization called Saving Small Business. It’s agitated about “Panda,” the code name Google gave a set of changes it made to its search algorithm earlier this year. Panda aims to emphasize high-quality sites and push down junky ones. But Saving Small Business maintains that Panda “is destroying small business and jobs” by accidentally penalizing good sites along with the bad.

The organization says that Google isn’t doing enough to explain how companies can maintain high rankings. It also carps that Panda led to layoffs in the search-engine optimization business.

Speaking of search-engine optimization, SEO export Aaron Wall argues that the search engine now favors big brands over everyone else, making it tough for little guys to compete. He’s created an infographic that states his case.

Google Goes Nuclear?
My instinct is usually to side with small companies over behemoths like Google. In this case, however, I’m conflicted.

Sure, I feel for hard-working businesses that have been negatively impacted by changes at Google. I understand why it’s an emotional issue. (Among the metaphors for Google’s search-engine changes used by company owners quoted at Saving Small Business: arson, napalm, nuclear warfare, and a blind man randomly shooting a rifle.)

There’s a crucial lesson for businesses of all sizes here, though. It’s always risky when your company is too dependent on any single organization, whether it’s one major customer or one major search engine.

Google, of course, isn’t just a major search engine: It controls around two-thirds of the search market. You can’t do business on the Web without having a strategy for getting found on Google.

But you also need a strategy for getting found without Google’s help — or at least without as much help as you’d like. A high placement in its search engine was never an entitlement, and it’s self-destructive to act like it is.

Web-Search Sanity
Anyone who’s been paying attention already knew that a company’s ranking in Google results can be fragile. In 2002, a company called SearchKing sued Google when its results tumbled. In 2006, a site called KinderStart filed a similar suit. Both cases were dismissed.

Google isn’t required to guarantee that any company, large or small, will get a great position in its results. It’s also not responsible for preserving the jobs that small businesses create. It’s just a profit-making enterprise that’s under intense, continuous scrutiny — and no matter what it does with its search engine, it’s going to make some people unhappy.

Before it rolled out the Panda update, for instance, the company was taking a drubbing in the media from pundits and rivals who said its results were too spammy. It dealt with the problem in part by demoting sites with lots of affiliate links and little original content, characteristics which are often a sign of poor quality. But especially at first, the changes it made hurt some good sites, too.

Still, I can’t imagine that even the most furious small-business owners would vote to go back to the Web as it existed before Google debuted in 1998. Back then, it was far harder for anyone to find anything on the Internet. By improving search so dramatically, Google let small companies introduce themselves to the world in a way that was utterly new.

The News Isn’t All Bad
Even some of the facts presented by Google’s critics show that it remains a boon to small businesses.

For example, Foremski’s post includes figures that show ad revenue from the ads Google places on partner sites — such as those operated by countless small businesses — growing at a slower rate than revenue from the ads on Google’s own sites. That’s a change from last year, when ads on partner sites outpaced ones on Google itself. But partner-site revenue isn’t shrinking. It’s just increasing at a less robust clip — still in double digits — than it did in 2010.

So what’s the best way to think about Google as a source of customers for your company?

I’d start by maintaining a healthy skepticism about advice provided by search-engine optimization consultants. As Google’s Panda changes proved, SEO trickery that works well one day can fizzle the next.

That doesn’t mean that you can’t take steps to increase your site’s chances of ranking high in Google in a more permanent manner. In this blog post, SEO expert Wall provides some smart tips for doing just that. (A lot of it boils down to “be useful and original.”)

If you’re not using Google’s AdWords service to put your company’s ads in front of people who search Google for keywords relevant to your business, I’d consider doing so. It’s the only way to guarantee yourself a prominent spot on Google.

You should also look beyond Google, thinking about how you’ll reach people on services such as Facebook. These days, your company’s social-network strategy is just as important its search-engine strategy.

I don’t mean to be completely contrarian here. Sitting on the first page of Google results for searches relating to your business is a wonderful thing. We all know that.

Ultimately, though, it’s a little like owning a beautiful home in an area which you know is prone to mudslides. It’s fine to enjoy it while you can, as long as you understand that it might not last forever. And if disaster does strike, being prepared is much, much more productive than being angry.

Friday, 14 August 2015

10+ top rated social media tools for entrepreneurs and marketers

There is an assortment of social media tools available for major networks like Twitter or Facebook, and, for those who are not too familiar with their functions, they may all sound the same. As a social media manager, you may find that trying to figure out a difference between a sentiment analysis and an online influence tool is taking up the time you could be spending mapping out a successful social media strategy for your business.

10+ top rated social media tools for entrepreneurs and marketers




To help you sort through all the variety and pick the tools essential for social media management of your brand, we came up with this handy list.

Here are 10+ essential social media tools for social media managers

1. Nexalogy

A successful social media strategy is built on quality content. To help you figure out what kind of social media content to plan for your followers, start with the question, “What interests my social media audience?” If your brand has thousands of followers across several Twitter accounts, gaging their areas of interest could be tricky. Nexalogy is a good social media tool to jump-start your search. This app analyzes your social media audience’s most talked-about topics. You can choose to view the results in form of a list of top 10 hashtags in your Twitter network, or a tag cloud that demonstrates connections between topics. The tool also helps you learn more about your network, including a ranking of most engaged, most retweeted and most active users.

2. Rankspeed

Rankspeed can also be used to discover relevant topics in your network. However, it uses a different method to sort the topics: it filters your brand’s social media feed by sentiment, which can be neutral, positive, or negative. You can also track all mentions of your brand on social media, and analyze the sentiment behind the posts, to see which ones resonate with the audience and how. Just remember, even negative comments deserve a response!


3. Hootsuite Syndicator

Time is of the essence for social media managers, and having a source of diverse, interesting content to engage your social media followers is crucial. Undoubtedly, there are many web resources that contain information you frequently share with your audience. Instead of growing that list of bookmarks in your browser, set up an RSS feed to get instant updates from your favorite publishers. You can streamline the process further by setting up an RSS reader to deliver content directly to your social media management client. If you’re using Hootsuite, the Hootsuite Syndicator is a robust feature that provides rich filtering, monitoring and tracking social media tools. Added bonus: The Hootsuite Syndicator helps track which stories you’ve shared in the past to avoid repeats.

4. Bulk Scheduler

As we already established, a great selection of engaging content is half of a successful social media strategy. Now that you have something to share with your audience, you have to figure out the best times to do so. In order to save yourself time and stress, it’s good to plan for the week ahead (especially on a Monday). Hootsuite’s Bulk Scheduler feature allows you to upload spreadsheets with up to 350 messages for your social media networks. If you are too busy to work on a spreadsheet, the Hootsuite’s HootBulk tool makes the process even easier—all you have to do is fill out the appropriate forms for date, time, and message.


5. twtrland

After you have found and scheduled a week’s worth of interesting social media managing, the next step is increasing the reach of your posts. The best way to do this is by figuring out your brand’s influencers, or users in your network with the highest activity, communicativity, and popularity rates. twtrland helps you find highest-ranking Twitter users in each of the three categories, and makes suggestions for improvements on your own Twitter profile. You can also search influencers by skill: for example, you can search for influencers in social media management by combining “social media management,” “SEO,” and “digital marketing” categories.

6. SocialBro

Identifying the influencers in your network is important, but what about the rest of your follower base? Where do they live? What languages do they speak? SocialBro is the perfect social media tool to help you find out more about your social media audience, and help you identify potential customers outside of your network.

Another part of your network you shouldn’t ignore is your competitors. Getting the skinny on what the competing brand is up to can take a lot of sleuthing, and SocialBro saves you time by running an analysis between your brand’s account and up to two competing accounts using the “Accounts comparison tool.”

7. YouTube Analytics

Whether your brand has a dedicated video team to create promotional videos or a Snapchat Stories campaign to tease the latest product launch, it’s important not to leave out the biggest video-sharing network from your social media strategy. The YouTube Analytics tool offers a detailed breakdown of engagement with your brand’s video content. You have the option to view analytics for individual videos, or the overall channel statistics. Channel data includes an overview of subscriber activity, a breakdown of geographic locations of the view, sharing analytics, and many more. Individual video data includes insights on discovery to determine which source brought you the most traffic, as well as keywords that led to the video.


8. Iconosquare for Instagram

Instagram has contributed to the social media success of many businesses, with many discovering original uses for the popular image-sharing app. Instagram’s native mobile app makes it easy to manage the account on the go, but if you are managing more than one account, tracking vital statistics and likes across several accounts can take up a lot of time. To help address this issue, you can use an Instagram client such as Iconosquare for Instagram. This tool helps you set up multiple feeds, as well as track followers, likes, and comments on your photos.

9. Zendesk

An essential part of your brand’s social media presence is the ability to interact with your customers in real time. Zendesk helps consolidate and manage all help requests in one place, including those coming from social media channels—the app creates “twickets” from Twitter and tickets from Facebook posts. Those tickets can then be given a title and a priority level, and then assigned to a group or an individual member of the support team.


10. Hootsuite Campaigns

Hopefully, interaction with your customers on social media doesn’t only revolve around problem-solving. Give your social media followers more reasons to follow you on social media as opposed to other channels—reward them with a contest or a social media-exclusive campaign. Don’t know where to start whenorganizing a social media campaign? As with most things, there’s an app for that:Hootsuite Campaigns, the newest Hootsuite product. This social media tool guides its users through several steps to successful creation of contests, user-generated galleries, and sweepstakes.

Saturday, 1 August 2015

Practical methods of The Art of Social Media by GuyKawasaki and Peg Fitzpatrick

Whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With over 100 practical tips, tricks, and insights, our book provides a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.

Practical methods of The Art of Social Media



It will guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game,  our book is full of tactics that have been proven to work in the real world.

If you want to get a bit more substantive than Facebook, Twitter, and Instagram, you might check out Flipboard. It’s not really a social network but it’s powered by a network of sorts, using the social signals of its 70 million users to assemble relevant news that’s customized for you. Its Election Central channel promises to provide “insightful political coverage and the best campaign moments.”

Former Twitter CEO Dick Costolo noted last year that the company could do a better job at handling abusive comments. You could say the same thing about Twitter’s — or any social network’s — ability to foster intelligent debate. The same dynamic that propels people toward name-calling and threat-making in their personal disputes can make political debate an exercise in futility and frustration.

But is there a way that social media could empower people to make more informed and smarter choices? Or is it always going to be a large-scale version of the shouting match that we’ll see on stage?

I wouldn’t want social networks to put any significant restraints on the ability of their users to say whatever they want, however asinine it might be, but it would be interesting to find some intelligent debate in these vast social webs.

Friday, 31 July 2015

Business Success and Social Media Content Calendar mantras in 2015

Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.

Business Success and Social Media Content Calendar mantras in 2015




Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it.

What is a social media content calendar?


A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces. 

Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. The easiest way to organize a content calendar is by using a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish. If you have more than one copywriter, your calendar should reflect which of your writers is responsible for writing, publishing and promoting each piece of content. If you have several social media channels for content promotion, it helps to include icons representing each network next to the title of the post—this way, you can streamline your content marketing and social media strategies.

 

An example of what a social media content calendar can look like

So why does your business need a social media content calendar? I will go over several consequences a content manager risks if they decide against keeping a social media content calendar for their team, and how keeping a calendar can help avoid these issues.

5 Challenges Solved by Keeping A Social Media Content Calendar


1. Posting content that performs poorly

You have a team of talented writers, a great social media promotion strategy, and a lot of interesting topics to cover. Despite all of these resources, your content marketing efforts are not meeting your own expectations, and the executive team at your organization is starting to question whether an investment into a content marketing strategy is worth it.

Many publishers new to the field of content marketing make the mistake of funnelling all the resources in the direction they think is best, without listening to the needs and interests of their audience. If you don’t have a target audience in mind, then you risk inconsistent performance for your content, and a questionable ROI for the entire strategy.

How a social media content calendar can fix this: 

The best way to see what kind of content to plan for the future is to perform routine checks on what kind of content is well-liked by your audience, and make regular adjustments based on these insights. Set up regular check-up times to record the important metrics on your content. Platforms such as Google Analytics help you track the vital numbers for your content’s performance. Some important numbers to take note of are unique pageviews, number of clicks, and referral source. This data will help you figure out which ones of your posts get the most readers, which ones are good for generating leads, and what social channel is referring the majority of your readers. Use this information to adjust your publishing schedule, as well as the type of content you post and the social media platform you use to promote this content.

2. Missing important dates

You’ve probably experienced this: you go about your day, only to realize halfway through the afternoon that you forgot a good friend’s birthday, only because you saw the reminder on Facebook. It feels bad to have forgotten it on your own, but it would feel a lot worse to miss the birthday altogether. Organizing all your content in one place is a safeguard, like Facebook reminders—it exists to ensure you don’t miss crafting content relevant for holidays important to your industry, product releases, or campaign launch dates.

How a social media content calendar can fix this: 

Populate your content calendar with all the dates important to your business. Set up reminders at a reasonable interval to put the date on your radar in advance, in order to adjust your writing and research time to the deadline. Add holidays that may affect your business, whether they mean low or high reader traffic—depending on the nature of your business, holidays can mean either ramping up efforts, or doing some housekeeping, such as repurposing old content.

 

An example editorial calendar

3. Overwhelming your content writers

If you run a small business, you want to make sure your resources are allocated in the most beneficial way for your brand. Hiring people dedicated to your social media channels may have been a smart cost-saving move, but their schedule doesn’t seem to have a consistent amount of work—it’s impossible to predict whether the day will be a slow or a hectic one. As a result, the quality of work they product is also inconsistent.

How a social media content calendar can fix this: 

Use the content calendar as an assignment calendar for your copywriters. As soon as you know the topics you want to cover in your next few posts, start assigning them to writers based on their schedule, strengths and level of expertise. This will give them time to do in-depth research and think of an engaging way to frame the issue at hand, as well as ensure you have the most capable writer working on that piece of content. If you have more than one copywriter working on your content, plan your content calendar in a way that keeps everyone busy: if one writer isn’t working on a piece with an imminent deadline, focus their efforts on social media promotion or brainstorming ideas for the future.

On days when you anticipate no published content or a lower volume of content, keep a writer on the lookout for any previously published posts that can be updated, or any extra social media efforts (as determined by your weekly analysis from #1).

4. Spamming one social media network and neglecting another

Once you figured out your publishing schedule, you settled into a comfortable routine: plan, write, publish, and promote. But even after all the research into the topics and audience insights, your content is still not reaching the desired audience. Your promotion schedule for your social media content has made it too easy for your audience to dismiss your content on one channel, and it doesn’t have the visibility it needs to attract readers on another channel.

How a social media content calendar can fix this: 

For each piece of content planned in your calendar, assign the social media channels you want to use to promote it. Add social media network icons underneath the content title and author name. If you see that one icon comes up too much, and another has not shown up in a while, it may be a sign that you need to rethink your social media promotion strategy.

Ensure that your social referral source metric during your weekly analytics check dictates the social channels you use. You want to promote content on the network frequented by your target audience, but you also don’t want to give up a network that refers the most readers.

5. Not doing your research

You have a brilliant post planned, but when you or your copywriter sits down to create it, you realize that it requires a lot more knowledge on the subject than what you have at your disposal. The deadline is looming, the bosses are angry, and you struggle to produce what you know is a mediocre piece of content. All of this can be prevented by doing background research before setting the due date, but you can’t do that unless you have all your content planned out ahead.

How a social media content calendar can fix this:

If you have the publish date set and the writer assigned in advance, this allows the copywriter to evaluate their expertise on the subject matter. If there is more research to be done, or another writer is better suited to support on the task, a content calendar allows your brand to do this without disrupting the deadlines.

Sunday, 5 July 2015

Business Success and SEO Industry Trends in 2015-2016

I never claim as perfect seo specialist but can say that I have followed thousands of seo tactics for my clients over the years. Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.

Business Success and  SEO Industry Trends in 2015-2016



Although the report states that search will lose some share from 55 percent today to 44 percent of all interactive spend in 2016, it also states that “Marketers refocus their search marketing strategies on 'getting found' by users through any medium — not just search engines.”

While many posts have been written that address change in particular reference to Google, little has been said about how these strategic changes by Google are a result of, and indeed further catalyst to, convergence and collaboration.

Today, that is the main topic of my conversation – convergence and collaboration. It’s a big topic that requires a big post. Why? Like it or not, SEO has changed and its future relies upon a complex relationship with content marketing, social media, and collaborative technology.

There has been an advent and growth of many SEO companies in past few years to meet the requirements of world’s competitive business market. India is one of the countries where SEO has become an inevitable part of the IT industry. The country is leading the world for this combination of IT and SEO business in the world market. SEO experts in India offers other services like web development, web designing, content writing, pay per click management, social media optimization, and search engine marketing. Hence, India is most preferred as an outsourcing country for SEO. 

There has been an advent and growth of many SEO companies in past few years to meet the requirements of world’s competitive business market. India is one of the countries where SEO has become an inevitable part of the IT industry. The country is leading the world for this combination of IT and SEO business in the world market. SEO experts in India offers other services like web development, web designing, content writing, pay per click management, social media optimization, and search engine marketing. Hence, India is most preferred as an outsourcing country for SEO. 

The end result is a whole new way of thinking about utilizing SEO and social media strategy and technology. As the role of SEO develops and converges with social media, we're beginning to see many changes in the SEO technology landscape. For some, this has meant building and adding features as a result of changes within the search environment and the convergence of SEO, social media, and content marketing strategies. For others, developmental improvement has been a continual process, with the major focus being on the importance of identifying and maximizing new SEO opportunities via collaboration with clients through enterprise and productivity based SEO systems.

If you need more evidence then Forrester's Interactive Marketing Forecast now includes a new category – SEO Technology – which will taper to a 12 percent compound annual growth rate. While SEO platforms develop there are also many gaps and opportunities to incorporate social media CRM tools into enterprise SEO platforms.

1. Content continues to be important, but requires more depth and detail

The days when you could publish 500-word pieces on your blog a couple times a week and achieve authority status are fading away. While high quality, shorter pieces still have value, I predict we’ll see a migration toward “super articles.” Longer pieces that are a minimum of 1,000 words and more likely upwards of 2,000 will become increasingly valuable.

2. Different kinds of content help you get traction

Whether you’re looking at creating video, developing infographics, or launching interactive quizzes, thinking beyond blog posts and free reports will give you a distinct advantage. As buzzwords like guest posting and content strategy become more and more ubiquitous, it’s important that you do whatever you can to rise above the noise. In addition to committing to do what it takes to write sticky, authoritative content, another strategy will be diversifying the type of content that you publish.

3. Author authority matters

It’s not just the quality of a single piece of content that matters, but rather your entire body of work. By using Google Authorship and other behind-the-scenes techniques, Google is developing better mechanisms for learning about everything you write. This develops an overall picture of what you’ve accomplished, and what subjects you’re qualified to speak on.

The overall number of social signals your content is generating, how frequently you’re posting, and the quality of sites you’re connected to, this will impact the rankings of the content that you post going forward. To establish your authority, make sure you’re leveraging Google Authorship not only with your regular core content, but also with guest posts that you contribute to other sites in your industry.

4. Links remain critical, but the bar for quality keeps going up

In a video in May, Matt Cutts suggested that Google’s continuing to develop more sophisticated adjustments to the algorithm to measure link quality and thwart link spammers. This evokes the idea of link wheels – creating networks of hub and spoke sites, along with many levels of intermediary sites, in order to build links. The idea is that if they’re dispersed and deep enough, that the connections between them will be masked. It a nutshell, these approaches aren’t effective anymore and will become less so moving forward.

While Google’s already focused on this, ever more sophisticated versions of this approach – from paid advertorials to private blog networks – will continue to be important targets in the war of spam. Not only will we all be taking a retrospective look at our link profiles, but strategizing how to build links in the future will require more ingenuity and planning. Link building is moving in the direction of a relationship-based process.

5. Diversifying link text is ongoing

One of the areas t hit by Penguin 2.0 was sites where anchor text was too optimized. Experts estimated that if more than 30% of your anchor text was identical, it was easy to see that you were actively building links in a way that might be manipulative. Instead, now and going forward, it’s more important to think about linking from an organic perspective.

6. Great design matters

Great design is a key piece of the user experience. Top-quality design helps overcome the trust barrier that comes up when people first visit your site. If your site looks professional, they’re more likely to believe that your business is legitimate and give you the time and money you’re working hard to earn. Another key factor is driving conversions. Good design helps drive users in whatever direction you want them to go – signing up for your email list, buying your products, or reading and sharing your content.

7. Guest posting comes under increasing scrutiny

One of the most popular means of building links right now is guest posting. It’s a great way to build links, cultivate relationships with other thinkers in your field, and get your material in front of new audiences. The challenge with guest posting is when it’s treated as the “new method of article marketing.” I think we can expect increasing scrutiny from Google on guest posts.

8. Social continues to exert a powerful influence

Social media isn’t going anywhere. In fact, it’s gaining a great deal of traction. With the introduction of Google Plus two years ago, it was easy to see that social signals were becoming more important to search. As one expert said, “human rank is hard to game.” By increasing the influence of social media signals, the search engines are essentially outsourcing the manual evaluation process of content to a large extent.

9. Mobile performance and compatibility matter

During an interview with Search Engine Journal, Matt Cutts noted the importance of having a lean mobile site that loaded quickly. Building on that, mobile is no longer optional. Half of all people in the U.S. own a smartphone; one third of internet users own a tablet. Soon, more people will routinely access the Internet via a mobile device than the number of people who do so via a desktop computer.

Having a mobile compatible site is the new minimum threshold. Important aspects include cross-device compatibility and optimizing your designs for mobile conversions. Thinking about mobile productively requires a mindset shift. Mobile isn’t just about making sales. Instead, it’s about a broader set of potential conversions – visits, gathering information for in-store visits, signing up for more information – that require you to focus on the mobile channel.

10. SEO is less tactics, more strategy

It’s fair to say that this has been the direction of SEO for a long time now, but it’s becoming increasingly true. Tactics – specific ways to build links or to write code – are becoming less and less valuable. Instead, the focus is shifting to your long-term strategy. What’s your content strategy? What’s your link building strategy? What’s your authority strategy? What’s your social strategy? These individual pieces all link together to create the foundation a successful site presence is built on.

SEO relationship management is maturing, but there is still an opportunity to identify and manage influencers beyond backlinks. Manage and nurturing social media relationships with the people ‘behind the links’ presents even more of an opportunity to converge and collaborate on SEO and social media strategies. What’s more, with the input of some expert insight, we will identify a whole new set of the new roles to the SEO landscape that are now totally justifiable – not just as part of a current SEO role, but as full-time roles in their own right. With change comes great opportunity for the switched on SEO.