Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.
Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.
Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....
it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate
Tuesday, 15 December 2015
Friday, 4 December 2015
Learn to Embrace by Avoiding Fear Factor to Become Successful
IMAGE: Getty Images
It's fear of failure.
When optimism is a mask for fear
Welcome the challenge
Put failure into perspective
Thursday, 19 November 2015
Promote small business online with effective ways
1. Use the three big local listing services
2. Embrace social media
3. Start a blog
4. Put up multimedia on YouTube and Flickr
5. SEO your company website
6. Press releases
7. Join a relevant online community and contribute
Saturday, 14 November 2015
Phase 1: Build your audience
Phase 2: Setting up your Funding Campaign
Phase 3: The Campaign is Live
Phase 4: Monitoring the Campaign
Sunday, 4 October 2015
Core Factors of UX Designers for Successful Entrepreneurs
Wednesday, 30 September 2015
Top 7 secrets which are not teach in business institutions for entrepreneurs
As a advertising and web consultant, I have seen lots of such factors on persons those are highly qualified but having little knowledge. Above mentioned factors can be learned on internet or social media or practical filed only. So, it is better to engage with social media for becoming a successful entrepreneur.
Thursday, 3 September 2015
Best Paying 5 Jobs Freelancers Can Do From Anywhere
So what are these jobs? A recent article in Forbes names a few that pay particularly well.
Doctors often need to consult with other medical experts, and in this day and age, there’s no longer any need for these two people to be in the same room. According to the article teleradiologists can make six figures working with medical professionals, hospitals, and insurance companies on analyzing patient images sent over the internet.
Radiologists aren’t the only medical professionals who can do their work online. Pharmacists are also using the internet to bring their services to patients. Some pharmacy schools actually have telepharmacy divisions where they help their students master this booming industry to, again, earn six figures for their services
3. Online Teachers
Online classes have shot up in popularity over the last decade. It’s never been easier to learn a new language, take a creative writing class, or brush up on your chemistry skills. According to Forbes, people who teach online college courses can earn a median of $62,000 a year.
Globalization is a part of our society, and it often involves bringing together people from various backgrounds who speak various languages. If you know a second (or third or fourth) language, you can make money from just about anywhere by offering translation services.
As you may guess, no other industry seems to be embracing the power of technology in the workplace quite like the medical industry. One example of this is the rise of telenurses, nurses hired by hospitals to talk to patients over the phone. These conversations might consist of going over mysterious symptoms, or advising them on how to take a certain kind of medicine.
Tuesday, 1 September 2015
Blogging entrepreneurship and Audience engagement mantras
Instant Setup methods with BigRock as Custom Domain For Blogspot Blogger
Saturday, 15 August 2015
Small Business and Internet Marketing Influence via Google
Friday, 14 August 2015
10+ top rated social media tools for entrepreneurs and marketers
Saturday, 1 August 2015
Practical methods of The Art of Social Media
Friday, 31 July 2015
Business Success and Social Media Content Calendar mantras in 2015
What is a social media content calendar?
5 Challenges Solved by Keeping A Social Media Content Calendar
Sunday, 5 July 2015
Business Success and SEO Industry Trends in 2015-2016
1. Content continues to be important, but requires more depth and detail
The days when you could publish 500-word pieces on your blog a couple times a week and achieve authority status are fading away. While high quality, shorter pieces still have value, I predict we’ll see a migration toward “super articles.” Longer pieces that are a minimum of 1,000 words and more likely upwards of 2,000 will become increasingly valuable.
2. Different kinds of content help you get traction
Whether you’re looking at creating video, developing infographics, or launching interactive quizzes, thinking beyond blog posts and free reports will give you a distinct advantage. As buzzwords like guest posting and content strategy become more and more ubiquitous, it’s important that you do whatever you can to rise above the noise. In addition to committing to do what it takes to write sticky, authoritative content, another strategy will be diversifying the type of content that you publish.
3. Author authority matters
It’s not just the quality of a single piece of content that matters, but rather your entire body of work. By using Google Authorship and other behind-the-scenes techniques, Google is developing better mechanisms for learning about everything you write. This develops an overall picture of what you’ve accomplished, and what subjects you’re qualified to speak on.
The overall number of social signals your content is generating, how frequently you’re posting, and the quality of sites you’re connected to, this will impact the rankings of the content that you post going forward. To establish your authority, make sure you’re leveraging Google Authorship not only with your regular core content, but also with guest posts that you contribute to other sites in your industry.
4. Links remain critical, but the bar for quality keeps going up
In a video in May, Matt Cutts suggested that Google’s continuing to develop more sophisticated adjustments to the algorithm to measure link quality and thwart link spammers. This evokes the idea of link wheels – creating networks of hub and spoke sites, along with many levels of intermediary sites, in order to build links. The idea is that if they’re dispersed and deep enough, that the connections between them will be masked. It a nutshell, these approaches aren’t effective anymore and will become less so moving forward.
While Google’s already focused on this, ever more sophisticated versions of this approach – from paid advertorials to private blog networks – will continue to be important targets in the war of spam. Not only will we all be taking a retrospective look at our link profiles, but strategizing how to build links in the future will require more ingenuity and planning. Link building is moving in the direction of a relationship-based process.
5. Diversifying link text is ongoing
One of the areas t hit by Penguin 2.0 was sites where anchor text was too optimized. Experts estimated that if more than 30% of your anchor text was identical, it was easy to see that you were actively building links in a way that might be manipulative. Instead, now and going forward, it’s more important to think about linking from an organic perspective.
6. Great design matters
Great design is a key piece of the user experience. Top-quality design helps overcome the trust barrier that comes up when people first visit your site. If your site looks professional, they’re more likely to believe that your business is legitimate and give you the time and money you’re working hard to earn. Another key factor is driving conversions. Good design helps drive users in whatever direction you want them to go – signing up for your email list, buying your products, or reading and sharing your content.
7. Guest posting comes under increasing scrutiny
One of the most popular means of building links right now is guest posting. It’s a great way to build links, cultivate relationships with other thinkers in your field, and get your material in front of new audiences. The challenge with guest posting is when it’s treated as the “new method of article marketing.” I think we can expect increasing scrutiny from Google on guest posts.
8. Social continues to exert a powerful influence
Social media isn’t going anywhere. In fact, it’s gaining a great deal of traction. With the introduction of Google Plus two years ago, it was easy to see that social signals were becoming more important to search. As one expert said, “human rank is hard to game.” By increasing the influence of social media signals, the search engines are essentially outsourcing the manual evaluation process of content to a large extent.
9. Mobile performance and compatibility matter
During an interview with Search Engine Journal, Matt Cutts noted the importance of having a lean mobile site that loaded quickly. Building on that, mobile is no longer optional. Half of all people in the U.S. own a smartphone; one third of internet users own a tablet. Soon, more people will routinely access the Internet via a mobile device than the number of people who do so via a desktop computer.
Having a mobile compatible site is the new minimum threshold. Important aspects include cross-device compatibility and optimizing your designs for mobile conversions. Thinking about mobile productively requires a mindset shift. Mobile isn’t just about making sales. Instead, it’s about a broader set of potential conversions – visits, gathering information for in-store visits, signing up for more information – that require you to focus on the mobile channel.
10. SEO is less tactics, more strategy
It’s fair to say that this has been the direction of SEO for a long time now, but it’s becoming increasingly true. Tactics – specific ways to build links or to write code – are becoming less and less valuable. Instead, the focus is shifting to your long-term strategy. What’s your content strategy? What’s your link building strategy? What’s your authority strategy? What’s your social strategy? These individual pieces all link together to create the foundation a successful site presence is built on.