Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Saturday, 1 December 2012

Why comments on a blog post is not useful in target orientation

Seth Godin has written in his blog post as " Instead of writing for everyone, I find myself writing in anticipation of the commenters. " it means he dislikes comments and commenters but he is one of the successful blogger and e-entrepreneur whom thousands of entrepreneur accepted as icon . My query is here why comments are not helpful or useless ?
Why comments on a blog post is not useful in target orientation
This question is asked by me in a popular Facebook group by me . There are a lots of well experienced and established bloggers commented in my query .I have re posted those comments here for my readers. Check out the experts analysis about the commenting process of blog post . Why comments on a blog post is not useful in target orientation ?

Selected conversation on Why comments is not useful ?


Ileane smith from Basicblogtips says " The point I was trying to make earlier is that he doesn't allow comments on his blog which is the reason I stopped reading it years ago. To me a blog without comments is really a website. But that is just my personal point of view and like I said most people think he is the God of marketing (online and offline). He has some excellent books that would be worthwhile reading but I have no time for his blog."

Suresh Khanal from Bivori  says " It might be something different than what we most believe or understand. For a personality like Seth, it might be more important to share his findings than to engage with readers and commenters. I don't know, its my sheer guess. When I think it again, yes, engaging sometimes drive you to totally different direction than what you had intended. I have some similar experience with one of my blog. I started seommotips.com blog to learn about SEO & MMO and write tutorials about my findings and learning. When I proceed, I learned that comments makes a blog alive. I tried to get more comments. To get more comments, I had to write what my commenters want to read about. The commenters on that blog were really good and active bloggers.  As I went on getting more comments, my earlier intention was completely destroyed. The blog developed to something totally different shape that what I thought of earlier. I was startled and stunned. Finally this took me to decide the blog completely and start my initial intention agin. So, now I'm with bivori.com. So, there might be something similar or other more stronger reasons for Seth to utter " Instead of writing for everyone, I find myself writing in anticipation of the commenters."

Mohul Ghosh from Wordswithmagic says " There is some reason why is he called the greatest Marketer America ever produced.. he is one among the co-founders of Yahoo and founder of Squido, the world's 7th largest web property. He has stopped commenting on his blog because he felt that he is getting influenced by the comments. As Suresh mentioned, the comments actually influence you to write for the commentators.. and your inner voice is sometimes lost in that.. different fundas of different geniuses.such persons are thought leaders.. very difficult to understand.

Conclusion :-

This conversation has clearly stated that allow others to comment in our blog post has motivated our Genuine thoughts and we have failed to reach our original goal where we have targeted to reach via our blogs.

Wednesday, 28 November 2012

Revenue generation hanger paid links violate Google's guidelines butads don't

Google is the undeclared emperor of the internet where Matt Cutts is the General of the company because search engine is the main source of Google's earning and  he controls the search engine algorithms. Google gives penalties to sites who do paid links, but doesn't penalize site with other ads such as AdSense, Chitika, etc. Why? They both are source on income to a site, a site needs money to grow or sustain.
Revenue generation hanger paid links violate Google's guidelines but ads don't
I don't know how they can distinguish between a paid link and normal link..... there is no attribute that can tell Google - this is paid link and this is not. Typically when someone (or an SEO) starts buying links, they buy a lot of them. The pattern is unnatural and believe me Google can tell. Of course sometimes people slip under the radar but sooner or later they end up doing something else that helps Google sniff them out.there's no doubt what Google would like regarding linking. Why won't they say, after all, it is the basis of their business. Everybody is free to decide their own business.

Revenue generation hanger paid links violate Google's guidelines but ads don't


Check the replies Google's spam team head Matt Cutts says :-  Paid link penalty

The video is new but whatever Mat told was the same thing I watched in other video. I guess I could not make my point clearer: It is not that Google hates webmasters selling links. You can sell links or banners or posts or the whole blog itself, there's nothing for Google to worry about. What makes Google worried is passing the pagerank juice. Why is Google worried for that? Because it affects their search result which in turn affects their business!
As a blogger if you allow a couple of dofollow links for guest authors, for sponsored posts, for review posts or for blogroll, they all pass pagerank juice. And they all do affect the search result. I agree, you can't involve in link buying and selling as it will create pattern and when the other party of transaction got penalized, you too are in trouble. This risk exists. Let's not forget that the risk is equally valid for all other dofollow links too!

SEO experts talks :-


Many wonder how Google knows that a particular links is paid link or not? Google at first kicks those dofollow links that are under 'Sponsored' or 'Advertisement' or 'Partner' headings or groups. For other links, Google will look in for pattern. So, whatever, Google is doing its business. And equally we are free to do our business. When you are getting benefits from me, naturally I'll try to enforce some rules on you so that you don't go against my interest. That is what Google doing with webmasters.

Conclusion :-


To summarize, as sponsored posts, guest posts, review posts are allowed to some extreme (Mat mentioned in another video that even excessive guest posts can harm your site) , I believe you can go for some monetization methods for your blog 'as long as it does not hamper your blog health and does not irritate or disturb your readers'. Doing anything excessively is harmful everywhere.

Sunday, 25 November 2012

Evergreen 18 topics of blog posts to get more comments

Are you tired of seeing no or very less comments on your blog posts ? Do you feel sad when you find out that no one wants to spend his 2 minutes in leaving a comment on the post which took hours of your efforts ? If the answer to above questions is Yes, then here is good news for you, on average more than 80% of blogs suffers from No Comments disease.
Evergreen 18 topics of blog posts to get more comments 
Evergreen 18 topics of blog posts to get more comments

And to help you in getting rid of it, we have compiled a list of 18 types of posts that always gets lot of comments. But before jumping to the list, what you need to understand is that number of comments is not an accurate index to measure success of blog. There are many other factors that determine the success of a blog a traffic, affiliate sales, advertisers etc. And if you can see a consistent increase on those departments then there is no reason to worry about comments. Now without further adieu, here are the 18 types of posts that can get you the maximum number of comments. Check out the Evergreen 18 topics of blog posts to get more comments.

1. Giveaways/Competition/Freebies :-

Posts about giveaways and competitions are undisputedly one of the biggest comment getters. Want to see an example? Check any mommy blog and you’ll get an idea. Most of these competitions ask reader to leave a comment and winner is picked randomly from the comments. Bigger is the prize, more will be the number of people (comments) participating in it.

2. Promote yourself post :-

Who donate love free exposure? We all love it. I know. Give your readers a chance to promote themselves. Here is an example – Promote Yourself And Share What You Do!

3. Lists and Useful resources post :-

No other marking campaign can beat a useful and well researched list relevant to your niche in getting number of comments and links. Such lists can easily go viral and can help you in building a loyal following. Example – 30+ principles to a better landing page design

4. Rants/Opinionated posts :–

Rants or opinionated posts give you an opportunity to express your opinions strongly on anything relevant to your niche. For e.g. – if you are internet marketer you can express your opinions about any affiliate company. If you are a doctor you can express your opinions about health laws etc. The more strongly you express your opinions, more will be the chances to get comments. Example – Seth Godin Tries Out Brandjacking

5. Readers generated posts :–

Posts which are generated with the help of readers are likely to get more comments as compared to general posts. Because, you won't be alone in promoting this post, your readers (co-authors) will be actively promoting it too. Example – 51 Tips For Saving Money On Technology

6. Series of Posts :–

Series of posts have a great power to keep the readers engaged. Not only they help you in breaking longer posts in to short ones and explaining things in a better way, but also help you to build a loyal following for your blog. Example – Website Traffic Series at DailyBlogTips

7. How-to Guide posts :-

Does your target audience is facing a common problem then write a detailed How-to guide on it covering solutions that can help them in solving their problems. Example – How to Blog: Blogging Tips for Beginners

8. Group Writing Projects/Blog Carnivals :-

Act as a host of group writing project (Blog carnival) where readers can write something on their blog and will come back to your blog with a link. You can link to then all the participantants entries with an excerpt. Example – MelvinBlog  Best Blog Marketing Tip Contest

9. Personal Stories/Motivational posts :-

Personal stories about yourself that can motivate your readers can easily attract the interest of your readers and make them to leave comments. Example – I used to be FAT until I had A Duodenal Switch

10. Humorous/Funny posts :-

Posts that can make your readers laugh can also force (in a good way) them to leave comments. Example – This is why I don’t clap along

11. In depth/detailed posts :-

In depth posts covering every single point related to the topic. These are high quality posts which help bloggers to establish his credibility in niche. Example – How to Backpack

12. Creative posts :-

Creative posts in which bloggers have tried to cover something which a reader has never heard of (or think of). Example – 53 CSS-Techniques You Couldn't Live Without

13. Ask a question post :-

Ask a question to your readers. Asking a question that readers are interested in answering can easily increase the number of comments by 2-3 times. Example -  Ask the readers section at GetRichSlowly

14. Interview post :-

Interviewing leaders of the niche to get them to answers some of the most common questions of the industry. Example – Link Building with the Experts 2010 Edition

15. Real-time posts :-

Posts about hot trends and latest happenings that are taking place in the niche. Example – Thoughts on Google Instant (It is also an opinion post)

16. Reveal a secret post :-

Reveal a secret posts is a great way to attract some attention (and unwanted attention too) of the industry and to increase the number of comments. Example – An interview with Digg top user

17. Debate posts/controversial posts :-

Launching a debate about some hot topic between your readers and to see what happens. Example – Google Instant Makes SEO Irrelevant

18. Relatable posts :-

Posts from your life which your readers can easily relate to. Example – Why men should give women flowers

Authors final thoughts :-

These are the 18 types of posts which usually attracts more comments than other posts. Now go to your blog and share with us the links to your most commented post in the comments below.

Friday, 23 November 2012

How to start writing a blog post with in topic less real time content

Most new bloggers have a common problem while creating content.They don't know how to start their introduction, they always stuck in writing it. If you're one among them, here's a best tip.

How to start writing a blog post with in topic less real time content

Start writing somewhere (any point), just don't worry about the first few lines, the meat of the article is important, so don't waste much time in thinking how to start your post.

1. CHOOSE A TOPIC YOU'RE PASSIONATE ABOUT


A successful blog is updated frequently (often several times a day). If your blog has a chance at success, you need to keep your content fresh, which means you need to consistenly update your blog. Make sure you choose a topic for your blog that you feel strongly about and truly enjoy. Otherwise, writing about it will feel stale very quickly. You need to be able to stay motivated about your blog's topic for a long time.
Another tip is to write subheads for each & every post, this way you can fill the subheads easily. Write your intro after finishing the subheads.
And remember write as if you're directly talking to your friends - you'll find it more easy, the words will flow just like that!
Even I had this problem at first but now when I realize that Imagine myself as a sales man or teacher who is going to explain about the thing I am about to write. Just start my introduction. It works out really and solve my problems.

2. CHOOSE A TOPIC YOU LIKE TO DISCUSS WITH OTHER PEOPLE


Successful blogs require two-way conversation between you (the blogger) and your audience (your readers). As readers leave comments on your blog or email you to discuss your posts in further detail, you need to be responsive and receptive to them. Your blog's long-term success will depend on the sense of community you can create around it.

3. CHOOSE A TOPIC YOU DON'T MIND DEBATING WITH OTHER PEOPLE


The blogoshpere is made up of people from all walks of life with varying opinions. As your blog grows, more and more people will find it, and some of those people may not agree with everything you write. Successful bloggers enoy discussing their blogs' topics from all angles and appreciate a healthy debate.

4. CHOOSE A TOPIC YOU'RE NOT OVERLY SENSITIVE ABOUT


As your blog grows and more people find it, many are apt to not just disagree with you, but actually disagree so strongly with you that they may attack you personally. You need to have a thick skin to deflect personal attacks and strongly opposing opinions.

5. CHOOSE A TOPIC YOU ENJOY RESEARCHING


The blogosphere is constantly changing and one of the most unique aspects of blogs is their ability to provide fresh, meaningful content and discussions about a wide variety of topics. In order for your blog to be successful, you need to enjoy reading about your blog's topic and keeping up with news and current events related to it thereby enabling you to keep your blog's content interesting and relevant to readers.

Tuesday, 13 November 2012

Alipurduar is the Queen of Dooars Wildlife Sanctuary

Alipurduar  is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.
Alipuduar : Queen of Dooars Wildlife Sanctuary  
Alipuduar : Queen of Dooars Wildlife Sanctuary

This town located in the Dooars (called the Queen of Dooars) region is known for its forest, wildlife, timber and scenic beauty, since the colonial period.

Geographical location of Alipurduar :-


The town is surrounded by deep forest and tea garden. While there are two rivers flowing across the town namely kaljani and nonai.
There is a river called Dima flows on the west of the town. It's a tributary of Kaljani and meets with the later near Smashan Khola.

Historical importance of Alipurduar :-


This place had been a very old trading centre. The region was connected with the famous trading route called Silk Route with Bhutan and Tibet. The remains of the traditional route are still visible in Santalabari, near Alipurduar. Alipurduar derives its name from the late Col. Hedayat Ali Khan who did admirable service in the Bhutan war and was stationed hereas first Extra-Assistant Commissioner. The suffix "duar" (means door or gateway) has been added to the original name Alipur todifferentiate it from the more well known Alipore in Kolkata and also because it is located in the Duars region.

Demographics of Alipurduar:-


As of 2001 India census, Alipurduar had a population of 73,047. Males constitute 51% of the population and females 49%. Alipurduar has an average literacy rate of 78%, higher than the national average of 59.5%; with 54% of the males and 46% of females literate. 10% of the population is under 6 years of age.

Travel and tourism of Alipurduar :-


Although Alipurduar town is not a popular tourist destination by itself, but a number of interesting choices are available within a short traveling distance from the town. Dense forests and hills offering beautiful natural landscape surround the town.The most important forest in Alipurduar is Buxa Tiger Reserve, which attained much fame all over India for its enormous natural resourcesin terms of rare flora and fauna. The forest has got the status of a National Park and houses the maximum number of Royal Bengal Tiger Population in North Bengal. The Chilapata Forests provide an elephant corridor between the Buxa reserve and the Jaldapara Wildlife Sanctuary,
another important eco-tourism destination.The highest peak of Jalpaiguri the Chota Sinchula is located in Alipurduar.Situated at an altitude of 1733m at about 12 km from Buxathe peak offers beautiful sights of the impermeable forest covers of Buxa hills and Bhutan valley.Rajabhatkhawa, Jayanti, Bhutanghat, Raimatang are some other major destinations in Alipurduar. Situated deep inside the forest all ofthese places offer very good scope for wildlife tourism. Each place having forest rest house offers accommodation for limited number of tourist.Alipurduar does not deprive the trek lovers. A day trek to Buxa hill through dense forest track reaches Buxa fort and further up to Rovers Point and then leads to Rupam Valley in Bhutan Hill.Besides these , Adma,Gatuka,Tashigaon,Ochhlum and Lavchakha in the Buxa hill gives different flavour of touring. Jayanti Mahakal trek is another popular route that leads to a stalactite cave near Bhutan border. This trek is also very popular among the pilgrims who visit the cave to offer prayer to their deity(Lord Shiva).Alipurduar is the divisional headquarter of North-East frontier railway. It is a very important railway junction having two rly.station,one is Alipurduar Jn. that connects Kolkata in the south and New Delhi and Guwahati in the north and east respectively also connect Bamanhatnearing to Indo-Banladesh border.Another station, New Alipurduar stn. that connectng directly to many part of India.In the field of travel and tourism Digdarshan tours & Travels Pvt. Ltd. playing a vital role since 1992. Visit www.digdarshan.co.in for moredetails, now more travel houses ,Sinchula Treks &Tour,Rovers' Treks &Tours,Cholo Berai are in this field.Reserve cars also available for tour purpose from Kings Travels, dial-098304-28401/ 093319-39486.

Cultural stage of Alipurduar:-


Alipurduar is a place of multi-culture. The people here are believed to be Connoisseur of Art and Culture. The Tribal people holds a rich
cultural heritage. They have their own form of Art. Mud wall of their houses are beautifully painted.

Education of Alipurduar :-


There are many schools in Alipurduar and some of them are famous like Mc William Higher Secondary School, Railway Higher Secondary
School,Shayamaprasad Vidya Mandir (Boys & Girl) Little Flowers Eng. School, Stepping Stone Model School, Kendriya Vidyalaya, Rabikanta High School, Newtown Girls' High School, Balika Siksha Mandir,Alipurduar High School, Alipurduar Girls' High School, Gobinda High School. Arobinda Nagar Girls high School,Alipurduar College and Vivekananda College which is affiliated under North Bengal University is in the town.

Thursday, 8 November 2012

Google Plus business tricks of social media magic

Google plus is one of the fastest growing social networking site ever launched.Recent survey says that Google plus has carried their business by forcefully which has become successful in social media.

Google plus internal facts :-


Will Google Plus be around one or two years down the road ? Is it here to stay, or another failed attempt by Google to get in on social in a meaningful way? These are important questions.

Google Plus business tricks of social media magic
Personally, I’m doing some research for an upcoming book and I’ve been very curious lately as to whether or not Google Plus will still be around when the book gets published. For you, this is a good chance to examine whether or not Google Plus is something you should get involved with. Granted this post does not qualify as scientific research, but since 7 out of 8 random social media experts responded that they felt Google Plus was going to live on when asked whether the service would ultimately survive or die, so you may want to pay some serious attention to what the service has to offer or means to your business/life. Of course, having a working knowledge of the various social media platforms is an important part of the 6 Essential Building Blocks of an effective social media effort.

Why we are in Google Plus :-


Are you on Google Plus? Leave us a comment and let us know whether or not you think Google Plus will ultimately survive or die (hey, you might get quoted in my book) or whether or not you agree or disagree with what these 8 experts had to say on the subject.

Final thoughts :-


Here are the 8 statement we received from a random sampling of social media experts on Google Plus’ chances of survival. All but 1 were optimistic.

Google+ and social media news from :->

Saturday, 20 October 2012

Evergreen Hot 72 Social Media Marketing Facts Strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.
Which brings us to this post.

Wondering which social network is most effective at generating b2b leads? What marketing technique generates leads with the highest close ratio? What the best day of the week is for Facebook posting? Which U.S. city produces the largest share of “pins”on Pinterest?
 Find the answers to those questions and many, many more in this collection:-

Evergreen Hot 72 Social Media Marketing Facts Strategies---


1. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet only 25% of companies offer social business training to their employees. (Marketingeasy)
2. B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). (BtoB Magazine)
3. Although Facebook is the most important social media lead generation tool for b2c marketers (with 77% saying they had had acquired a customer through Facebook, compared to 60% for a company blog), among B2B companies, LinkedIn was the most effective, with 65% having acquired a customer through the professional network, followed by company blogs (60%), Facebook (43%), and Twitter (40%). (Marketing Charts)
4. The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” (Ad Age)
5. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
6. One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. (Social Media B2B)
7. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). (MarketingProfs)
8. As for “best in class” practices, 51% of best-in-Class companies use website social sharing tools, compared to 36% of average firms while 49% use keyword-based social media monitoring, compared with 39% of their more average peers. (MarketingProfs)
9. Top executives need to be involved in social media. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. 94% said C-suite social media participation enhances a brand image. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. (eMarketer)
User Experience
Want more registrations on your website? Consider offering a social login (i.e., the ability for visitors to register at and log in to your site using one of their existing social network profiles rather than creating a new login):
10. 86% of people say they are bothered by the need to create new accounts at websites. (MarketingSherpa)
11. 77% responded that social login is “a good solution that should be offered.” (MarketingSherpa)
12. 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. (MarketingProfs)
Lead Nurturing
13. Only 27% of B2B leads are sales-ready when first generated. This makes lead nurturing essential for capitalizing on the other 73%. But 65% of B2B marketers have not established lead nurturing campaigns. (MarketingSherpa)
14. SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate. (Econsultancy)
Facebook
15. B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
16. Though nearly every large charity and university in America has a Facebook presence, less than 60% of the Fortune 500 do. (Mindjumpers)
17. 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
18. Though Facebook continues to add users, U.S. members are becoming less active there. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” (MediaPost)
19. 70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. The country with the second-largest Facebook population: Indonesia. (Jeff Bullas)
20. Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. (Pooky Shares)
21. Facebook marketing is a specialized skill. For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. (Mack Collier)
22. 52% of consumers say they have stopped following a brand on Facebook because the information it posted had become “too repetitive and boring.” (SMI)
Twitter
23. There are now roughly 100 million active Twitter users (those who log in at least once per day). (Mindjumpers)
24. 34% of marketers have generated leads using Twitter, and 20% have closed deals. (Mindjumpers)
25. 40% of Twitter users rarely post anything but primarily consume content there. 55% access Twitter via a mobile device. (Mindjumpers)
26. 92% of retweets are based on “interesting content.” Only 26% are due to inclusion of “please RT!” in the tweet. (Mindjumpers)
27. Twitter now has 200 million users, including 8% of the U.S. population. About one-quarter of all users are considered “extremely active,” checking in several times per day. (Jeff Bullas)
28. 55% of all Twitter users use the service to share links to news stories, and 53% retweet others. (Jeff Bullas)
29. 77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users. (Jeff Bullas)
30. Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) and $500-$1,500 per month for ongoing management (dependent on level of activity and amount of content). (Mack Collier)
Google and Google+
31. Google’s search engine is used by 85% of global Internet users every month. (MediaPost)
32. Google+ is expected to reach 400 million users by the end of 2012. It’s membership is 63% male, with the largest cohort in their mid-20s. While the largest block of users by country are in the U.S., the second largest is India. However, only 17% of users are considered “active.” (Jeff Bullas)
Pinterest
33. The image-based social network has grown 4,000% in the past six months, now boasts more than 4 million users, and keeps those users engaged: the average Pinterest user spends nearly an hour-and-a-half per month on the site, behind only Facebook and Tumblr. (Jeff Bullas)
34. 83% of Pinterest users are women. In the U.S., the most popular categories are Fashion, Desserts, Clothes and Birthdays. (MediaPost)
35. But in the U.K., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. (Pooky Shares)
36. 22% of all pins come from New York, followed by Los Angeles at 15%. A higher percentage come from Minneapolis (10%) than from San Francisco (8%)–even though Pinterest is based in Palo Alto. (MediaPost)
37. Pinterest is virtually tied with Twitter (at 3.6%) for the amount of referred social traffic it sends to websites. (Pooky Shares)
Tumblr
38. Tumblr grew 900% in 2011 and now has 90 million users. However, just 2% of members account for more than 40% of all traffic. (Jeff Bullas)
39. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. The U.S. has the largest share of users, followed by Brazil. (Jeff Bullas)
Mobile Marketing
40. 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)
41. One-third of smartphones globally use the Android OS. (MediaPost)
42. The number of tablets in use in the U.S. rose from 34 million in 2011 to 55 million this year and is expected to reach 108 million by 2015. (TMGmedia)
43. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). (TMGmedia)
44. While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. (BtoB Magazine)
45. Just 16% of b2b marketers are producing mobile-specific content as part of their content marketing efforts. (Smart Insights)
46. Although the percentage of visits to b2b websites coming from smart phones has increased nearly 50% in the past year, they still represent only about 1 out of every 24 sites visits on average. (Webbiquity)
SEO and Search Marketing
47. 57% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Mindjumpers)
48. Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. (BtoB Magazine)
49. Search provides the highest quality leads. According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” (Marketing Charts)
Blogging
50. Social media sites and blogs reach 80% of all U.S. internet users. (Mindjumpers)
51. Social networks and blogs account for 23% of all time spent online — twice as much as gaming. (Mindjumpers)
52. “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” (Marketing Charts)
53. The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. (Marketing Charts)
54. Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. (Marketing Charts)
55. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
56. For those looking to outsource, a professional consultant will generally charge $1,000-$3,000 for setting up a blog, $1,000-$3,000 per month for ongoing content development/editing, and ballpark of $200 for a single guest post. (Mack Collier)
Video and SlideShare
57. 52% of b2b marketers use video as part of their content marketing mix. (Smart Insights)
58. Video production costs vary widely, depending on length, quality, type of content and other factors. High-end animated videos can cost $20,000-$30,000, while simpler interview-type videos can be under $1,000. Common 2- to 3-minute videos with a mix of live action and simple animation typically cost $2,000-$5,000. (Mack Collier)
59. SlideShare draws 60 million visitors per month; but most importantly for b2b marketers, it attracts 3X more traffic from business owners than any other social media site. (Jeff Bullas)
Social Demographics
60. On social networking sites, men and women are about equally willing to share their real names (both about 87%), political and religious affiliation, and the brands they like (~77%), but men are far more likely than women to share their physical address (11% vs. 4%), their current location (35% vs. 20%), their phone number 15% vs. 4%), and their income level (16% vs. 5%). (AllTwitter)
61. Contrary to what you’ve probably been told, longer format video may actually drive higher engagement: “different types of content yield different sharing behaviors. Breaking down video behavior within StumbleUpon, videos viewed between two to three minutes found a spike in sharing out to social media, whereas videos viewed beyond four minutes see direct shares increase by five times. Longer, arguably more involved, content may drive viewers to more intimate sharing routes.” (Ad Age)
Inbound and Content Marketing
62. 90% of b2b marketers do some form of content marketing. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year. (Smart Insights)
63. The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. (Smart Insights)
64. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Econsultancy)
65. Small businesses, on average, spend twice the share of their lead generation budget (43%) on inbound marketing as do large companies (21%). Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. (Econsultancy)
66. More is (often at least) better. Businesses with 40+ different landing pages/offers generate 10X more leads than those with five or fewer landing pages, and those with 200 or more total blog posts generate 3.5X more leads than those whose blogs have 20 or fewer posts. (Econsultancy)
67. 84% of b2b companies are using some form of social media marketing. However, “best in class” companies generate over 3X their share of all leads (17% vs. 5%) from social media as do average performing companies. (MarketingProfs)
68. 90% of b2b marketers are doing some form of content marketing, and b2b marketers spend on average 26% of their marketing budgets on content. The most effective content marketers spend twice as much as their less effective peers on content development, and consider buying stage when developing content. (B2B Marketing Insider)
69. It shouldn’t be a surprise, but content has to be good in order to be effective. B2b buyers say that less than half of vendor content is useful–and vendors who produce such low-value content are 27% less likely to be considered and 40% less likely to win the business. “Good” content is concise, entertaining (includes stories), more educational than promotional, and is contextually personalized. (B2B Marketing Insider)
Media and Online Advertising
70. Most “national” newspapers are still quite regional: the Chicago Tribune gets socially shared at above average levels only in Illinois, the Washington Post only in Virginia, D.C. and Maryland, and the New York Times only in a clump of northeastern states and Hawaii (though the Wall Street Journal is very popular in Arizona). Fox News is most popular in the southeastern U.S. plus Nevada and Alaska, while the Huffington Post is widely share along the Interstate 35 corridor (Minnesota to Texas), Florida, Oregon, Maine and the rustbelt. (Forbes)
71. Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, “below the fold” ads don’t necessarily have lower impression rates than those placed high on the page. (MediaPost)
72. Leaderboard (728 x 90 pixels) and medium rectangle (300 x 250) ad sizes have the highest view-in rates. Coupon and directory sites have the highest ad view rates, both over 80%. In contrast, a sponsor’s ads had just a 27% likelihood of being seen on pet-oriented sites.

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