Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Wednesday, 17 May 2017

Lets the world know your business as your desire

The most important thing it will do is guide you in creating your social media strategy and understand the elements that influence that strategy to materialize and change over time.
8 Ways to Get More Website Traffic via Social Media Social Media Traffic Generation  infographic-how-often-to-post-on-social-media
Funny thing about time… it’s a great ingredient for research. A study done by the Pew Research Center on social media usage between 2005 and 2017 shows that the percentage of people in the US using one or more social networks has increased from 7% to a staggering 65%. Still don’t believe you should focus on social media? Just take a look at this Compilation of the latest social media statistics of consumer adoption and usage from Smart Insights.
1. Create a cohesive social media campaign for Facebook, Twitter and Instagram

BUDGET: $5-250 USD

Good social media distribution is critical for successful engagement. Get a consultant who will tell you who and how to target.





2. Improve your search rankings by completing an SEO audit on your website

BUDGET: $5-250 USD

You may have a great website and business idea. But what's the point if you're getting no visitors? Get started today by hiring an SEO expert.



3. Build an app for your product and connect with customers on-the-go

BUDGET: $100-1500 USD

Launching an app is a great way to allow customers to engage with your product while on-the-go. Stay connected to your customers by hiring an app developer.











4. Grow your web traffic with a new video ad campaign on YouTube and Facebook

BUDGET: $30-250 USD

Video is fast becoming a major online ad format - outperforming standard image or text ads. Grow your audience by hiring an expert videographer for your YouTube and Facebook pages today.

5. Position yourself as an industry thought leader with well researched blog content

BUDGET: $30-250 USD

Keeping your blog active with fresh, informative content is a great way to build trust and brand recognition with new customers. Stay ahead of the curve by hiring a content writer today.





6. Connect more with a responsive website

BUDGET: $25-750 USD

Stand out from the crowd with a solid strategy to communicate with customers on multiple devices. Optimise your website for mobile and expand your audience by hiring an expert website developer.


Monday, 3 April 2017

Freelancer ,Freelancing and Major Universal Annoyances 2017

A freelancer is self-employed person offering services, usually to businesses and often to multiple clients at a time. The type of work freelancers do varies. Nearly every type of service a business would need could be provided by a freelancer, including (but not limited to), marketing, such as social media marketing, copywriting, and publicity, writing, such as articles and blog posts, technological support, such as web programming and design, creative works such as graphic design, and financial support, such as bookkeeping.




According to the Freelancers Union, 55 million Americans--35% of the workforce--have freelance careers, with a combined estimated earning of $1 trillion a year. 

Freelancing is so flexible, you can set your own hours, working full or part-time on the projects of your choice. While clients can offer specifications to the work, a freelancer works similar to an independent contractor, in which he's free to control how the work is completed. This is an important distinction for tax purposes, because the IRS views employees and independent contractors differently.

Further, freelancing allows you to set your own price, which is often higher than what you'd make as an employee doing the same work. 

The regularity of freelance work can vary. Many freelancers work for the same set of clients over a long period of time. For example, a freelance writer might have a client that requires an article twice a week ongoing.

Others work with clients over shorter periods, usually on specific projects. For example, a freelance web designer might build a website for a client and once the site is done, so is the work relationship. 

Advantages of Freelancing
There are several perks to working as a freelancer, including:

Get started quickly...today even. As long as you already know the skill you plan to offer, getting started is simply a matter of finding your first client.

Easy to start. You can start right now, using your network find a client. While you'll want to build a LinkedIn profile and/or a website, you can network within your current career and friend networks to find your first client.
Affordable. Odds are if you have the ability to provide the service, you also have whatever equipment or software you need to deliver it. Eventually you'll want to invest in business building tools, such as a website, but using LinkedIn (which is free) is a great online resume that can help you promote your service.
High demand for help. While the marketplace of freelancers is competitive, the need for quality, reliable freelancers is growing. Many businesses don't have employees and instead have a team of freelancers. 
Choose your own schedule. Work when and where you want.
Pick and choose clients. While in the beginning you may take any client that will hire you, as you grow, you can choose not to take on difficult clients. You can even fire them.
Do the work the way you see fit. While you need to deliver what the client asks, how the work is done is up to you.
Disadvantages of Freelancing
Where there's a good, there's usually a bad. Here are some disadvantages to freelancing:


Can take time to build a steady clientele. Getting enough clients to make freelancing something that supports you and your family can take awhile. 
Work can be irregular. Many freelancers experience an ebb and flow in their work. You need to plan for lean times, and be ready to work hard to deliver work on-time when work is plentiful.
Managing multiple clients and projects can be a challenge. While some people like the variety of working on several projects at a time, others may find it difficult to keep track of deadlines and pace themselves to deliver quality work on time. Great time management systems and organization is key.
Pay may be low to start out. Especially in today's digital economy, many people expect to pay less for work from a new freelancer. Breaking in with lower costs may be needed, but as quickly as possible, seek to charge what you're worth and find clients willing to pay for quality.
What's the Difference Between a Freelancer and Home-Based Service Business?
There really isn't a difference between freelancing and a home business. Both are self-employed individuals and can work for several clients at a time. Both can set their own schedules and have to abide by the same self-employment tax rules. 

With that said, there are a few differences between freelancers and home business owners. A freelancer often works under his own name, where as a home business owner usually creates a business name. Often a home business owner has found way to fill a gap in the market whereas a freelancer works within the established needs of the market. 

How to Get Started as a Freelancer
Getting started as a freelancer is as easy as visiting one of the freelance sites to find work, and networking with your current sphere of influence to find your first client. Here's steps to building a freelance career:

1. Decide what you'll offer. Common freelance work includes writing, web design, graphic design, photography, marketing, social media management, bookkeeping and more. 

2. Determine your target market. Who needs what you have to offer? Decide if you'll specialize within a specific niche of your service (i.e. copy writing or WordPress web design) or within a specific market (i.e. writing for Realtors or web design for authors). This is the time to decide your brand and unique selling proposition.

3. Create an online portfolio. Start at LinkedIn, a social network all about career networking. Build a profile that promotes the benefits you have to offer. Consider setting up a website, which will offer you more customization and flexibility than LinkedIn. 

4. Set your prices. Make sure you charge enough to cover your overhead, time to do the work, as well as to earn a living.

5. Start reaching out to find clients. Use your network to help you connect with potential clients. Consider using a freelance site, such as Freelancer.com or Upwork (formally eLance and Odesk) to find work. While they may pay less than you want, it can be a great way to get experience, testimonials and referrals. 

All of these kinds of freelance writers do very different things. Josh the guy who specializes in hastily written hot-takes to daily news events has a very different life than Judy the girl who writes website copy for Big Business Firm, Inc. That doesn’t mean there aren’t some universal truths across freelancing—not least of which is the fact that freelancing is a veritable obstacle course of annoyances.

Fortunately, these annoyances are entirely predictable. You do not just have to throw up your hands and surrender to misery. Just as every cloud has a silver lining, every problem has a coping strategy. Here they are.

1. An editor wants you to change your perfect prose
You turned something in. Your three closest friends agreed it was genius. But your editor wants you to “rework” things, so now you’re fuming with righteous anger. What kind of world do we live in where this person does not see the perfection of this great work?

First, try not to take it personally. Editors are busy. Also, they have bosses. Their bosses have bosses. So maybe your editor got a memo this week reading “NO MORE (INSERT WHAT YOUR PIECE IS LIKE HERE) OF THIS CRAP.” You don’t know! You will never know!

Weirdly, whether the editor is “wrong” or “right,” and no matter how angry their comments make you, I guarantee that if you do what they say, you will be pleased with the result nine times out of 10. Putting more time and thought into your work generally makes it better.

Even if you think the feedback is stupid, take the editor’s stupid ideas and start molding it into your slightly better idea. The piece will miraculously improve. Before you know it, you’ll turn in the draft and be at an afternoon Inferno Hot Pilates class.

2. An editor asks for too many rewrites
Every assignment has a threshold of diminishing returns. Eventually, rewriting a piece doesn’t make it any better. At this point, you are allowed to speak up.

Remember, your editors (probably) aren’t trying to make your life hell. They have a lot of pressure to hit a certain tone, and then, according to that whole boss/bosses’ boss chain referenced above, that certain tone changes.

So be polite. Say something like “I think we’ve approached this from a couple different angles, and I don’t really see how we can try another one.” Then, against your best instincts, try to be complimentary: “I loved your suggestion about going into possible motivations for the closing of the fish hatchery before launching into an analysis of its board of directors, and I think that draft was best.” Then suggest a way to wrap everything up: “So are there any tweaks we can make to that draft to bring it home?”

Do not feel shy about your right to call it a day if your hourly rate drops from something vaguely acceptable to the 1987 minimum wage. The free in freelancer is about your freedom, not doing things for free.

3. People aren’t paying you on time
This is the worst part of being a freelancer. It’s extremely frustrating to do a job for people—particularly people who get a nice check every two weeks—and feel like they don’t care whether you get paid (or, in some cases, don’t actually want to pay you).

Step one: Calm down and remember that it’s very unlikely people are sitting around trying to screw you over. Most money hold-ups are logistical. So write polite notes to those involved. If you don’t hear from them, call. Be direct to find out your expected payday.

Sadly, you might have to wait two weeks or two months for the situation to untangle itself, which is awful, but also Just The Deal™. You will get paid. Resist the temptation to be rude, even though the temptation of rage is your only alternative to feeling pathetic.

If the organization is truly trying to weasel out of paying you, contact the Freelancers Union. The organization recently passed legislation in New York City to help with this very issue. Even if you don’t live there, someone can recommend relevant resources.

4. Someone steals your idea
I have a friend who wrote an entire piece, only to find out that someone more famous than her (as in, possessing any fame at all) wanted to write on that topic. So her piece was killed. Bye! Another friend of mine got halfway through a piece and then found out someone she met at a party was publishing a piece on the very same topic.

I wish I had some good news or advice for you here. I mean, the first friend got a kill fee, but that was cold comfort after all that work. As for the second friend… for every 30 great conversations you have with fellow writers, expect one person to steal your ideas. What are you gonna do, stop having drinks with other writers?

Ideas are a dime a dozen. Your job isn’t to jealously guard the ones you have, it’s just to have more. Yeah, I know. Ugh.

5. People you wrote about are not happy
Part of the reason one becomes a writer—aside from the massive income, endless accolades, and glamour of spending one’s days in bed wearing sweats—is to tell the truth.

You might write that a restaurant is bad or a TV show should be cancelled. You might even make the case that someone is a murderer. Telling the truth, or your version of it, will upset people. (People will get mad at you even when you write nice things. Why? Because no good deed goes unpunished.)

Angry people will leave angry voicemails or write nasty emails. They might insult you on social media. If they do something illegal or harass you, you can contact the authorities or the authorities at Twitter, as reporter Lauren Duca did recently when Pharma Bro Martin Shkreli conducted targeted harassment against her.

Ignoring someone is hard, but it’s not as hard as feeling bad about the impact of your work. It’s not easy having a job that can affect other people’s lives. At the same time, someone needs to alert mankind to the reality it inhabits. Every writer thinks they’re uniquely qualified to tell the truth about the world, or they would have done something else. So do what you’re supposed to do.

Freelancing is a fast and affordable way to get started working as your own boss from home. With that said, there are pros and cons, and success comes from those who plan their business and deliver high quality work. 

Sunday, 19 March 2017

Instant Professional service: Rewrite your Resume, Cover Letter and LinkedIn Profile

A cover letter is a single-page letter that should be part of any job application. The only time a cover letter should not be included is when a job ad clearly says to NOT include one. At all other times you should include a cover letter.



Topics on this page include:

> The purpose of a cover letter
> How long should a cover letter be?
> Customise your cover letter 
> What to include in your cover letter
> What NOT to include in your cover letter
> Cover letters when no job has been advertised
> Email cover letters
> When only a cover letter is requested
> Cover letter templates

Note: If you have no time to follow all the steps or out of range then you can ORDER ME to do so via this website or third party reliable website with Refund guarantee 

The purpose of a cover letter

You might be applying for a specific, advertised job, or you might be contacting a potential employer to see if they have any vacancies. Either way, your cover letter needs to: 

Introduce you

Mention the job (or kind of job) you're applying for (or looking for) 
Match your skills and experiences with the skills and experiences required by the job 
Encourage the reader to read your resume 
Finish with a call to action (e.g., requesting an interview or asking to meet)
For more about each of these steps, check out "What to include on your cover letter", below.

How long should a Cover letter be?

A cover letter shouldn't be more than one page. It's only meant to be a summary of the information you put in your resume, so remember to keep things short.
Customise your cover letter
You should never use the same cover letter for different job applications.

Your cover letter needs to show that you know what the job involves and what the organisation requires. To do this you need to be as specific as you can about your skills and qualities and how they match the job or organisation's needs.

Here are three simple ways to make your cover letter as specific as possible:

1. Find out who to address it to

Avoid addressing your letter "To Whom It May Concern" if you can. Finding out who to address your application to takes a little bit of effort, but it's worth it.

If you found the job in an ad, the ad will probably name a person to send the application to. If not, call the employer or recruitment agency (don't email them) and ask who to send the application to.

When addressing a letter, don't use the person's first name. Use either "Mr." or "Ms.".

2. Find out more about the job

When finding out who to address your application to, you should also try to speak to that person so you can ask questions that will help you tailor your cover letter (and resume).

Questions you might consider asking include: 

What can you tell me about the job?
What can you tell me about the ideal candidate for the job?
Is there a position description I can look at? (only ask this if the job ad didn't mention a position description)
The answers to these questions will give you an idea of what you should mention in your cover letter.

3. Find out more about the company

Finding out more about a company is also a good way to work out how to tailor your cover letter. Here's some tips: 

If you know the name of the company, look for information online
If they have their own website, check it out, especially their About Us page
If the company name isn't in the ad, call the recruitment agency and ask who the employer is

What to include in a cover letter
Here's a list of things that you should include when you write a cover letter. For examples of these things in action, check out our Sample resumes and cover letters page.

Your name and contact details
Put your name and contact details at the top of your cover letter. You don't have to give your postal address, but you do need to include your email and phone number.

Make sure you'll be able to answer the number you give - no sense giving your home phone if you're not going to be home to answer it.

Make sure your email address is a professional sounding one. An email address like purbita@purbitaditecha.com doesn't create the right impression.

Their name and contact details
Under your own name and contact details you should include: 

The name of the person you're writing to 
Their position or the name of their company 
Their contact details
If you're having trouble finding this information you can call the company to ask who you should address your application to.

You can also use "To Whom It May Concern" - but try to only use this as a last resort.

The name of the job you're going for
At the start of your cover letter explain which job you're applying for. You can either do this on a line by itself (e.g., "Re: Application for Stock Controller position") or in the opening paragraph (e.g., "I am writing to apply for the recently advertised Stock Controller position.")

For examples of how to do this, check out our Sample resumes and cover letters page.

A list of your relevant skills

Your letter should Include a brief summary of your skills and experiences that match the job description. A short bullet-pointed list is fine.

If you're answering a job ad, either the ad or the position description may provide a list of skills and experiences that are essential for doing the job. It may also provide a list of "desirable" skills and experience. Your cover letter needs to respond to all of the items on the "essential" list and as many items as possible on the "desirable" list in as short a way as possible.

Remember that if you say you have a skill or experience, you need to show how you've used it or how you got it (e.g., if you say you've got child-minding skills, mention some jobs where you've used them).

For examples of how to do this, check out the cover letter templates on our Sample resumes and cover letters page.

A summary of why you're right for the job

After listing your skills and experience you should explain why this means you're suited to the job (e.g., "The combination of my interest in AFL and my experience with book-keeping makes me ideally suited for this job.")

For examples of how to do this, check out the cover letter templates on our Sample resumes and cover letters page.

Speak their language
Using the same language as people who do a particular job is a good way to convince people you're suited to the job.

Getting familiar with what a company does and how it talks about itself can give you ideas about things to mention in your cover letter, and how to talk about them.

For example, if there's a tool or software or skill the job requires - like machining tools or cash handling - mention it in your cover letter (but make sure you mention it correctly!).

Check out the "Customise your cover letter" section on this page for tips on finding out more about a company.

Ask them to check out your resume & contact you
Your cover letter should finish by asking the reader to look at your resume. It should also ask them to contact you about an interview.

Try something simple like, "I have attached a copy of my resume for your consideration. I look forward to hearing from you about this application."

For more examples of ways to finish a cover letter, check out the cover letter templates on our Sample resumes and cover letters page

What NOT to include in a cover letter

Here is a list of things that you should NOT include in your cover letter:

Typos or factual errors

You should always spellcheck your cover letter. It's even better to get someone else to read it and point out any mistakes or confusing things. People you can ask include friends, family members, your careers teacher or a careers counsellor at your university or TAFE.

Double-check everything in your cover letter. If you mention a company's name, make sure you get it right. If you mention places you've worked before, make sure you get their names right too. Mistakes on cover letters are worse than typos.

Your entire resume

Don't cut and paste your resume into your cover letter. Try to re-word the information on your resume rather than just repeating it. Keep your cover letter short and let your resume tell the whole story.

Using "I" too much

Try to make sure that you don't fill your cover letter with things like "I believe", "I have" and "I am". Once you've written your letter, look over it and see if you can take out - or rewrite - any sentences that start with "I".

Don't mention your other job applications
You'll probably have more than one job application on the go at any one time. It's important, though, not to mention other job applications. You're trying to convince people you really want the job - it's hard to do that if they know you're looking for other jobs as well.

Even though most people assume you aren't only applying for one job at a time, it's best if you act as though you are.

Cover letters for when there's no job advertised
Sometimes you might want to work for a particular business or organisation even though there haven't been any specific jobs advertised. Contacting these businesses directly to ask if they have any jobs available is a perfectly legitimate thing to do. It can show a high level of motivation and enthusiasm, and could even lead to a job.

Even if there's no job currently available, there's a chance they could keep your details on file and get in touch with you when a job does become available.

This kind of cover letter should be written in the same way as a general cover letter, but with a few differences. You need to:

Show you've researched the organisation or business and know about what it does
Mention why you're interested in working for them (in terms of what they do and your own long-term goals)
Show how your skills, experience and interest fit in with the goals of the business or organisation
Indicate what you're hoping to get out of contacting them - do you want to know about positions currently available or to speak to someone about what it's like to work there?
Finish the letter by saying that you'll contact them in a couple of weeks, but that you're happy to talk to them if they want to contact you before that
If you haven't heard back in a couple of weeks, it's okay for you to contact them to ask for a response - try emailing them or calling them to discuss your letter directly.

For examples of this kind of cover letter, check out our Cold calling cover letter template. For more information about approaching organisations and businesses directly, check out our Cold calling - What is it? page.

Email cover letters

Sometimes you'll be asked to send your cover letter as an email instead of a separate document. If this is the case you should: 

Write your name and the job title in the email subject line (e.g., " Purbita Ditecha - Application for Administration Assistant role")
Remember you still need to use the name of the person you're writing to
Avoid formatting the body of the email like a traditional letter - leave out the contact details (yours and theirs) and just go straight to the "Dear XXXX" part.
End the email with a professional signature that includes your phone number
Always send the email from a professional looking email address
For more about this kind of cover letter, visit our Cover Letter: Email + no work experience or Cover Letter: Email + work experience pages (choose the page that matches your level of paid work experience).

What to do when only a cover letter is requested
Some organisations may specifically ask you to respond to requirements of the job in a one-page cover letter instead of submitting a resume.

When this happens it's important to link your experience to the job's requirements in your cover letter. When writing this kind of cover letter you should:

Include contact details (yours and theirs), a reference line and a brief introduction to yourself, as advised in "What to include in your cover letter", above

Briefly summarise your experience

Use bullet points (one bullet for each requirement of the job) to clearly outline a) each requirement and b) how you meet it (each point should be two lines maximum)

Conclude by asking them to contact you, as advised in "What to include in your cover letter", above
Check out our Cover letter only + work experience or Cover letter only + no work experience pages (choose the one that matches your level of work experience) for cover letter templates you can use to write this kind of cover letter.

Thursday, 2 March 2017

Secret Tips to Get Hired Fast Either Freelancer Or Office Job

There are some things that don't take a lot of time to do that can help you get hired quickly. I’ve heard from job seekers who simply didn’t know some of those things that will help them effectively job search.




One person I spoke to recently didn’t know you should send a thank you note after an interview. Another wasn’t aware that he didn’t need to include all of his many years of experience on his resume. Some of the things on the list are little things that make a difference. Others are significant enough that they can make or break your job search. Here are 15 things you should know about job hunting that will help you find a new job fast.

Review the list to see if there's anything that you're not doing and give it a try.

15 Secret Tips That Will Help You Get Hired Fast

1. You can save time job searching by using advanced search options on job boards. All the major job boards (like Indeed.com, SimplyHired.com, CareerBuilder, Monster, and Dice) have an “Advanced Search” option where you can search by keyword, location, a radius of a location, job title, company, type of job, date posted and other options. Here’s my list of the top 10 best job sites, and tips for using Advanced Job Search options. Sign up for our 30 Days to a New Job class to speed up your job search.

2. Applying for every job you find isn’t always a good idea. Focus your search on jobs that you’re qualified for. You’ll have a better chance of getting selected for an interview. Sending out random resumes and cover letters is just going to be a waste of time. Before you start job hunting, take the time to decide what type of job you’re seeking.


Even better, come up with a target list of companies you’d like to work for and do your best to get noticed by them. Here’s how to get noticed by your dream company.

3. Don’t stop applying for jobs while you are waiting to hear back from an employer. Most job seekers are rejected by over 15 employers before landing a job.  Learn from your mistakes, and keep applying until you get the right offer.  Worst case scenario, you will be juggling multiple job offers. That’s a good thing.

4. You need a specific cover letter or your resume may not get looked at. You only have a few seconds to impress a hiring manager enough to select you for an interview. I know hiring managers who screen every application personally and they tell me that if you don’t show what you can do for the company in the first paragraph of your cover letter, you're not going to get an interview. Here’s how to match your qualifications to a job, and tips for how to write a cover letter.

5. You should also target your resume to the job. It’s not just your cover letter. You resume should be edited and tweaked, so it’s as close a match to the job as possible.


Otherwise, it may not get picked up by the applicant tracking systems companies use to screen resumes or the recruiter who reviews it.  Here’s how to write a targeted resume.

6. You don’t need to include all your experience on your resume. Someone shared a resume with me that had over 40 years of work experience. Unfortunately, that’s not going to impress anyone. It dates him, and it’s too much information and too much experience for most job openings. Here are what experience and dates to include on a resume.

7. You can include more than full-time employment on your resume.

If you’ve been out of work you don’t want your resume to look like you have done nothing since you were laid-off. There are other things besides your employment history you can use to bolster your resume. Here’s a list of what to include on your resume when you have been out of the workforce.

8. Dress like a manager or a successful person in your profession. Maybe appearances shouldn’t matter so much, but they do. The first few minutes of an interview are when you get to make that critical first impression. Be sure that you’re dressed appropriately for the type of job and company you’re applying to. Here’s appropriate interview attire for a variety of different jobs and work environments.

9. Be Yourself. Susan Heathfield, Human Resources expert, says that you need to be yourself. Rehearsed answers, fake smiles, and saying what you think the interview wants to hear instead of what you actually believe, mislead the employer. Employers want to know who they hired, and that’s the person they expect to show up for the first day of work.

10. Storytelling during a job interview is an excellent way to share your experience and skills. One way to show the employer what you’re actually like is to tell a story. When you’re asked questions during a job interview, relay the specific skills and experience you have, as well as how you handled the situations you’re asked about. The more concrete information you provide, the more the hiring manager will know how qualified you are. Here’s how to answer interview questions.

11. Never say anything bad about a previous employer. When I was a hiring manager, I used to cringe when people badmouthed their boss. In fact, one of the most common interview mistakes is badmouthing your boss or co-workers. The first thing the interviewer is going to think about is what you will say about their company when you’re moving on.

12. You should send a thank-you note after a job interview. It’s important to follow-up after a job interview. It’s a way to show your appreciation for being considered for the job. It’s also a way to reiterate your interest and share anything you neglected during the interview. Here’s how to say thank you for a job interview, along with sample thank you notes and email message.

13. Networking is an essential component of successful job hunting. Most jobs are still found by networking, whether it’s online or in-person. You never know who can help you find your next job unless you tell your connections that you’re job seeking.  Here’s how to utilize your contacts at a company.

14. References can make a big difference in getting hired. References are important, and employers check them. Get recommendations from bosses, co-workers, clients, subordinates, and suppliers. Store them on sites like LinkedIn and share them whenever possible.  If you are worried about getting a lousy reference from your supervisor, work on getting some personal references you can add to your credentials. Here’s what to do about bad references.

15. It’s acceptable to apply for the same job more than once. So, you applied for your dream job, and you didn’t hear anything back from the company. Then you see the job posted again. A “do over” is fine, but be sure that you carefully match your qualifications to the job requirements in your resumes and cover letters. Also, check LinkedIn to see who you know. You might be able to get a referral the second time around. Here’s how to find contacts at a company.

Bonus Tip

Polish your shoes prior to your interview. This one’s an extra, but, yes, hiring managers do look at your shoes. If you don’t have shoe polish, a leather or multipurpose cleaning wipe will work. It’s important to look your best from head to toe!

Wednesday, 1 March 2017

Water Fun Business: Kayaking on water using a kayak via Madras Fun Tools

Kayaks have been described as “those smart little, tight little, slight little, light little, thin little, slim little crafts”. The sight of a kayaker going through a rapid will definitely make its Eskimo inventor (who designed such a vessel for hunting seals) turn in his icy grave! Alternately known as paddling, kayaking involves travelling on water using a kayak, a narrow boat manoeuvred by a double-blade paddle. A kayak somewhat resembles a fishing boat, and usually comes fitted with a covered deck. There are two forms of kayaking – whitewater kayaking, where the paddler negotiates rapids and waterfalls, and ocean kayaking, where the kayak is piloted in open water or on a lake. Whitewater kayaking requires a great degree of skill (and is a lot more exciting than rafting, to boot).To most people, kayaking is a life changing experience or at the very least an adrenaline-charged adventure. It's been said that kayaking is one of the few adventure sports out there that truly is for everyone because its not about strength, it's about technique. In the years we've spent Kayaking, we have become South India's first family of river-based adventure, operating on over twenty rivers in India via Madras Fun Tools.


Kayaks are available in solo or tandem (for one or more persons), and are famed for their manoeuvrability, accessibility, adaptability and versatility; there is no waterway that these splendid “little” boats cannot negotiate. Kayaking, truly, is a delight, a more laid- back activity than rafting.

Though kayaking has slowly gained popularity among the adventure community, it is still an activity that’s outside the mainstream in India. It remains a limited recreational activity, a niche rather than competitive sport. Nevertheless, kayaking is more popular around the southern metropolis of Bangalore, particularly on the weekends; there are trips organized on the Kali (in Dandeli town), Kaveri and Narmada rivers. For the views, little beats a kayaking trip in Goa – along the coast, on the river (Mandovi, Zuari) or in the backwaters. The tranquil backwaters of Kerala are also a lure for the kayaking enthusiast.

Kayaks look like small fishing boat and are fast picking up as one of the favorite water sports in India. A Kayak can accommodate one or more people. For all those of you who are interested in taking on this water sport, there are lots of interesting destinations in India. Let us have a closer look at some of the best! In the north, the rivers in the Himalayan region were made for kayaking. There are trips in and around Rishikesh, on the Ganges, but also on the Alaknanda, Mandakini and Yamuna rivers. Further up, in bone-chilling and inhospitable Zanskar, summer expeditions are organized amid stunning scenery, on the Zanskar and Indus rivers, as well as on the Tsarap Chu (a tributary of the Zanskar). Also recommended is a kayaking expedition out east to Arunachal Pradesh, on the mighty Brahmaputra, or on the Subansari (a tributary of the Brahmaputra), and on the Rangit and Teesta rivers in Sikkim (make Darjeeling your base for a kayaking trip on the Teesta). Meanwhile, if you’re interested in sea kayaking, head to the coast of Kerala and Tamilnadu.

For those who simply love sporty waters, try surfing and scuba diving too. The thrill of conquering unstable waves is unparalleled after all! But remember, it’s good to be prepared for any disaster waiting to occur. So ensure you are well versed in all the measures that need to be taken on how to survive a sinking ship, brush up your swimming skills and then simply go ahead and get wet in the surfs of rapids.

If you needs more information then contact Madras Fun Tools

Wednesday, 8 February 2017

The First Trillionaire: A book can create millions entrepreneurs to be Trillionaires

We all have ambitions in life. We want to live our dreams. We want to chase our dreams. But while doing so, many times we get trapped into something that makes our dreams turn into nightmares. Similar kind of story is being portrayed in this book The First Trillionaire by Sapna Jha.



A girl wishes to become something of her own and with her efforts. And certainly, she got selected in top services. But when she got a job, there were other issues that surrounded her. Life is something that keeps testing us at every next step of our life. Similarly, Shail was also tested at every step of her life. She was brought up well but was neglected by the society as she was believed to be illicit. Then she could also not complete her regular studies because of financial conditions and then when she finally secures a job with top bank, she had other problems for her on account of her fair work. But at all times she never lost hope in Maa Durga whom she believed to be the sole reason of her existence along with her mother. She believes whatever she asks from Maa Durga gets fulfilled and one day she asked for becoming the world’s first Trillionaire. So how she becomes one is worth reading. 



Certainly when she first spoke about her wish people made jokes about it. But she knew somewhere down the line that if it is destined for her it will come to her. Whatever she did not had in her life all these while came to her along with family members to support who were long gone. The book showcases moving time wherein a girl from a village moves to a big city of dreams Mumbai for her new job training. This is the first time mother-daughter was getting separated and the pain they both were going through is beautifully presented. She is all excited about this new city and new life. She is moving first time out of her village and she is na├»ve. So how people take her and how she deal with big cities stuff is interesting to read. 

Here is the official trailer of the book : 



I am sure all of us will be able to closely relate to Shail’s story. It is common but yet uncommon in its own ways. I am totally satisfied after reading the book. The main thing is that the title that caught hold of my attention wa justified in the end. So that was really amazing. 

I would like all to read this. We have read a lot of usual romantic stories, this time let’s try for something out of the box. The First Trillionaire by Sapna Jha is precisely written and have all surprise elements to make it interesting.

Available on amazon: http://www.amazon.in/First-Trillionaire-Sapna-Jha/dp/9384439959
Author’s official website:  www.sapnajha.com

Wednesday, 18 January 2017

Broaden your skill to get online income Increasing huge ways

If you want to be the best and learn how to become a millionaire, you must first find out what the top people do and then do it yourself. The top three percent of Americans in all fields, act as if they “own the place.”  They look upon everything that happens in their companies as though they own one hundred percent of the stock.  They take everything personally.  They feel personally responsible for sales, quality, profitability, distribution and cost effectiveness.  They are totally engaged with their work and with their products and services.There's no question that secretarial and business support staff are expected to be multi-skilled workers who can think on their feet and adapt to any job put before them.


Secretaries, PAs and business support staff are increasingly becoming all things to all departments, assuming responsibility for more tasks and adopting new skills along the way. While recruitment in the sector remains strong during 2011, competition is high and candidates need to demonstrate a combination of skills – from sector specific to technical and organisational – in order to clinch their preferred job.

How To Increase Your Income, Make More Money And Become Financially Independent

Would you like to make more money?  Well, go to the nearest mirror and negotiate with your boss.  The person in the mirror is the one who determines how much you earn and how well you do in your profession and how much you get paid for it. This is the first step towards learning how to become a millionaire and becoming financially independent.

Here’s an exercise for you to help you make more money:  On the first day of each month, take your own personal check book and write out a check for the amount of money you want to earn that month and date it for the last day of that month. Make it payable to yourself.  Sign it.  Then, for the rest of the month, you concentrate on figuring out how you are going to make payroll, just like a company president. If you have to increase your sales in order to increase your paycheck, your job is to figure out how to do it.  You are the president.  As the president of your own professional sales corporation, your current employer is your best client.

By making the decision to go from employee status to being the president of your own organization, you have made the critical decision to become the primary creative force in your own life and the ability to make more money.  You no longer see yourself as a victim or a passive recipient of what happens in the economy.  You are an active agent.  You are in charge.  You go out into the work place and you make your own life and your own living.  You sell your services to the highest bidder and you deliver the very best services of which your personal sales corporation is possible.  Instead of waiting for things to happen, or hoping that things will happen, you instead make things happen. This is how to increase your income and how to become a millionaire in today’s working world.

As the president of your own company, you are in charge of every activity of your business. You are in charge of sales, marketing, production, quality control, distribution, and administration. You are in charge of your own training department, constantly working on yourself to increase the value of what you do so that you can charge more for it in the marketplace. You are in charge of every aspect of your life both, both personal and professional.

There's no question that secretarial and business support staff are expected to be multi-skilled workers who can think on their feet and adapt to any job put before them.

Secretaries, PAs and business support staff are increasingly becoming all things to all departments, assuming responsibility for more tasks and adopting new skills along the way.

While recruitment in the sector remains strong during 2011, competition is high and candidates need to demonstrate a combination of skills – from sector specific to technical and organisational – in order to clinch their preferred job.
Automate Your Savings
increase income save more money One of the biggest problems most people have with saving money is simply having the discipline to do it.  It’s very easy to forego putting money into savings and investments every month when you have so many options available for how to spend your money.  The best way to save is to take that monthly decision out of your hands and automate it.

All you have to do is have a percentage of your paycheck automatically deducted every month and deposited into your savings or retirement account.

When your saving is automated, you don’t have to make a conscious decision about making that deposit every month, and because of that, your saving is much more consistent.  The cool thing is that you really don’t miss the money.  It’s just another line item on your paycheck along with taxes and Social Security, except this money is going directly to you to build your wealth instead of diminish it.

Have Clear Goals
Get a clear idea of how you want to make and save more money.  Set specific goals that are measurable, and stick to them.  If you want to save a specific amount of money a certain date, figure out how much you’ll need to save every month to achieve that goal.

If your goal is to make more money, then decide how much more you want to make, and set smaller goals that you can achieve step by step to get you to the bigger goal.

Your goals should be SMART– Specific, Measurable, Attainable, Relevant, and Timely.  These SMART goals will help keep you  motivated over the long term and keep you focused on your ultimate goal without falling victim to the many distractions that can get in your way when you don’t have specific goals.
Make More, Save More- A Profound Effect:
When it comes down to it, making and saving more money can have a profound effect on your freedom, your choices, and almost every other aspect of your life.  You have the ability to grow your wealth without being subject to the limitations that come with debt.  You start winning financially.

But when you’re living paycheck to paycheck and you don’t have a plan, you’ll always be a slave to debt.  Nobody’s going to come and rescue you with a lottery ticket or a bailout.  You’re on a slow treadmill to nowhere financially, and because of that your freedom and your options are very limited.

How can you increase your income and become financially independent today? Here are two things you can do immediately to put these ideas into action.

Candidates who develop their IT and communications skills are also in demand for audio and visual presentation duties, typing, writing, problem solving and public relations roles.

Particular IT skills that appeal include proficiency with the traditional Microsoft Office programs, as well the ability to add value with more creative expertise. A proven track record of output with packages like Adobe Photoshop, InDesign and Illustrator can help you stand out from the crowd.

Shorthand is always a sought-after skill in the secretarial and business support market, but if you haven’t developed this it’s key to master speedwriting for effective minute taking.

The ability to communicate in more than one language is particularly useful as employers value employees who are able to demonstrate language skills.

Here are some key tips on how to broaden your skill set and keep your existing expertise fresh and relevant:


Explore and learn new IT skills – competence in the Microsoft Office suite (Excel, PowerPoint and Outlook etc) is always an advantage. Investigate training options to familiarise yourself with some of the more creative packages.
Anticipate what skills your employer will need in the months ahead – where is their business going ? What do you need to get up to speed with?
Build on existing qualifications with part-time courses to increase your value to your current or potential employer – languages, creative, written work.
Study job advertisements and research the market to find out what potential employers are currently looking for.
Teach yourself new skills online and demonstrate your knowledge and increased value to your company or potential employer.
If your language skills are a little rusty, make a point to brush up on them to ensure fluency. Perhaps even investigate mastering a new language as a challenge ?

First, make out a check to yourself for the amount of money you want to make next month. Then, make a plan of activities for achieving your goal.

Second, break your monthly desired income down into daily and hourly rates of pay. Make sure that everything you do pays you your desired hourly rate.

Thank you for reading this article on how to increase your income, make more money, become financially independent. Please share and comment below!

Tuesday, 6 December 2016

Online payment Review: Payoneer brings the pioneer payment method for Indian Freelancers

Payoneer India has brought one of the best payment methods for online freelancers. With Payoneer, any payment from around the world can be done directly to one’s bank account. So far, more than 20,000 companies worldwide use Payoneer as their global payout provider and Payoneer serves more than three million customers. A recent analysis conducted by Let’s Talk Payments (LTP), an international FinTechcontent and research firm, compared the differing methods and costs of transferring B2B payments from the US to India. The study reveals Payoneer offers the lowest payment fees, reducing costs by up to 71%. In a white paper, the leading international Fintech research company compares the top three options available in India and reveals the payment options with the lowest rates.

Payoneer brings the pioneer payment method for Indian Freelancers

File Photo: Payoneer India Team

As the technical advancement has brought us to the top of our technology, the internet business now leads to many new ways of making money. One doesn’t need to put in a lot of efforts to earn some money and make some profits while sitting in the convenience of your own home. Doing such business is not limited to the international borders. However, one could really struggle to transfer payouts from US bank account into their bank account. As I say this, Payoneer comes into play to provide some of the easiest solutions to get your hard-earned money into your bank account. Payoneer India bears top marketers where they normally research on each and every matter related to payment transfer to create the most user friendly financial environment.

Features of Payoneer: 

1. Flexibility: Get paid by leading freelance marketplaces

2. Simplicity: Receive payments directly to your local bank account

3. Lower Fees: Up to 71% less than leading payment solutions

4. Local Currency: Receive payments in Indian Rupee (INR)

5. No obligation: No sign up or annual fees

Facts of Payoneer India Team

1. Payoneer can help you reduce the cost of receiving international money transfer by
71%
2. While comparing various payment options, they do not wish to criticize the banks or any other financial institution.
3. Instead, concentrate on Payoneer being simpler, faster and more cost-effective than other methods of getting paid.
4. Indian customers get paid straight to their bank account, in INR

Another great thing about Payoneer is their live support from expert executives. The live support is available 24/7 for every client. I must compliment them for their great understanding of people who contact them and these experts don't give up on you until they have provided you the solution for each and every concern.
You can do a free signup and experience the service for yourself.

Sunday, 4 December 2016

Powerful Lessons Should Be Learned as an Entrepreneur

At one point in my life I felt a pull — almost like some sort of invisible magnet was trying to drag me in a new direction. But where was it pulling me?




The year was 2007. I had yet to start a company, or have it recognized by Inc. magazine as one of the nation’s fastest-growing private companies for three straight years.

Little did I know my life was about to change in a BIG way.
1. A Call to Action

Every entrepreneur has had an “a-ha!” moment — when an idea crystallizes and everything makes sense. I had such a moment after I developed software to solve a problem.

My marketing consulting tasks were way more time-consuming and repetitive than necessary. Unfortunately, there were no helpful keyword management software solutions on the market.

So I created one. At some point I realized a lot people would find my PPC automation software valuable. Many small businesses don’t have the time or expertise or budget to succeed at paid search, so my vision was to address this need in the marketplace.

I also realized that the software business was potentially much more valuable than the services businesses.

Once I had both a product and a service to sell, it was time to aggressively pursue the opportunity. I started pitching venture capital investment firms and, eventually, raised a few million dollars.

Lesson: Come up with several business ideas and test your theories before picking the best one and going all-in.
2. Facing Fear of Failure

In life, it’s a lot easier to just fly under the radar and keep your goals and achievements — and any failures to reach those goals — to yourself. Doing so helps you avoid a lot of embarrassment and judgment.

But when you start a business, you need to market it. You must put yourself out there in a very public way.

Something like 80-percent of businesses fail in the first year, so the odds are pretty stacked against you. And sadly, some people actually are hoping to see you fail — including some of your peers.

Lesson: Stay positive, ignore the naysayers, and learn from your mistakes so that things work out better the next time around. Some serial founders start multiple companies and look at each company as a learning experience, not a failure.

3. Seek Advisors to Help Guide Your Growth

Actually starting up and building my own business was shocking a lot of ways. It’s hugely important to have truly great advisors.

My company has had advisors, including Carol Meyers from Rapid7, Chris Litster from Constant Contact, and Janet Holian, the CEO at Gemvara. I’m an advisor to a few Boston-based start-ups including Curata and ThriveHive.

If you get the chance, definitely try to get into a mentorship or incubator program. It’s a great way to cut the learning curve. Plus, on top of the very tangible benefits, you’ll build relationships that will serve you through your entire career.

Also, in marketing, Rand Fishkin has built a big community and been open with his knowledge and experience, so I’ve learned quite a bit from reading everything he publishes and chatting with him at industry events.

Lesson: I think it’s important for every entrepreneur and business to have access to external knowledge and experience to help guide your growth.

4. Invest Profits Back Into Your Business

Your new business needs to eat in order to grow.

In the early days of my business, I fell in love with sole proprietorship; I could deduct legitimate business expenses, command higher rates as a contractor, and take on multiple clients. I paid myself handsomely, bought a new car, and was basically irresponsible with my newfound “wealth”.

In short, I treated my company like my own personal piggy bank. Big mistake.

Eventually, my thinking matured — I paid myself a lower salary and invested profits back into the business. It’s hard to adjust to the mindset that requires that you spend substantial amounts of “your own money” on payroll and marketing, yet it’s necessary in order to bootstrap the business and avoid taking on a lot of seed-level financing.

Lesson: The transition from employee to entrepreneur can be lucrative, yet dangerous, especially if you experience early success. Don’t let an increase in pay (by way of sales) cloud your good judgment and stunt your growth.

5. Team Building

You might start a business to follow your passion — something you’re good at and interested in. But as your business grows, you’ll inevitably find yourself doing less and less of whatever it was you started out doing.

You’ll find yourself focusing more on trying to find people smarter than you are to do a better job than you could have done.

The most important aspect of your job as a company founder is less about doing stuff you love to do and more about building a team.

Also, it’s really important to give employees the training and tools to be great and support them at every level in their efforts to do so. Authenticity and transparency are critical at Wordstream — we expect co-workers to be honest, ethical, and open to two-way communication.

Beyond that, other core values we live each day are “Take Action” and “Win Together”. Our industry moves so quickly that we absolutely have to be able to rely on and support one another. Employees have to be empowered to take calculated risks, even if it means they fall down from time to time.

Lesson: Even the greatest hobby can easily turn into work when it becomes your full-time job and livelihood. Nurture and encourage your team — employees are so much more engaged when they’re consistently shown that their ideas and contributions are valuable.

6. It’s Not All About the Money


Want to make loads of money? Grow and sell a business.

I won’t lie: that was one of my goals.

One thing you should come to terms with is that the vast majority of entrepreneurs won’t get rich quick. You hope it will happen eventually, but make sure you’re in it for the long haul.

So, in pursuit of those loads of riches, a funny thing happened. Building abusiness created value that wasn’t monetary.

One of the most valuable aspects of starting a business is the social capital and learning experiences you pick up along the journey. The opportunities I’ve had to meet other company founders and discuss crazy business ideas have been invaluable.

Lesson: Though it’s possible that you’ll make tons of money, be sure, along the way, to savor the insights you gain — about life and work — from the company you keep. It will help you put any failures in the proper context.
7. A Disturbing Lack of Faith

Moments of weakness are par for the course for entrepreneurs. At some point when things are extremely rough and the future of your company seems bleak, you might think about throwing in the towel and going to work for a rock star company.

That’s fine. You can think those thoughts all you want.

However, verbalizing your doubts can be an absolute confidence killer in your company. Cash-strapped entrepreneurs need the unwavering support of investors, staff, and strategic partners alike.

Lesson: Transparency is awesome, yes. But you can communicate your funding issues without raising fears that you may be having second thoughts or losing faith. In almost all cases, it’s critical that you keep doubts to yourself.
8. Chase Your Unicorns

Being impatient helps me come up with unusual solutions to stuff. Hacking a system results in ridiculously game-changing outcomes that drive business growth.

Don’t mistake activity for progress — 99-percent of the work people do is chasing after small changes. Instead you should be chasing unicorns.

The unicorn principle follows a power law, that the one-percent is better than all the 99-percent combined, and the top one-percent of the one-percent makes the unicorns look like failures. When you understand how this works, you stop chasing those small things and only go after big gains.

I believe it’s possible for entrepreneurs to predictably create unicorns (as opposed to discovering them by accident). There’s an actual repeatable workflow. That might sound like deciding to hit a hole-in-one, which is ridiculous, but it’s indeed possible!

Lesson: Very little of your effort will actually make a difference. Use your data to figure out where the leverage really is — the one-percent of work that produces huge marketing benefits. With a bit of math and analysis you can do great things.
9. You’re (Sort of) the Boss!

One of the most common reasons for wanting to start a business is to be your own boss. But generally, if you take on investors (as I did), you lose control of the company when you accept the venture capital dollars.

Even if you don’t have to take on investors, your customers become your new boss — and they’re likely to be much more demanding than your old boss ever was!

When you start a business — and especially when you’re in a growth phase — you are accountable to so many people. You need to think about your employees, customers, investors, and partners (internal and external) with every decision you make.

Lesson: There’s actually less freedom and more responsibility involved in starting a business versus having a regular job.
10. Achieving Success

I used to dream about my big idea becoming a reality. However, I greatly underestimated just how awesome it really is to show up at work and watch your dream become a reality as your company grows over time.

It’s impossible to anticipate or describe how great it feels to get your first office, move into a bigger, “real” office, have a company party to celebrate your achievements, be recognized with an industry award, or even just have really happy customers.

Every day, my WordStream co-workers inspire me with all the brilliant work they do to make us the successful company we are today. I am very thankful for having met such fantastic and dedicated people, and for the opportunity to work with them. They inspire me to do more.

Lesson: Success is great, but not an excuse to stop being awesome. Smooth sailing can breed complacency; it’s rarely the best environment for innovation. Now the question is: how can we continue being innovative and successful?
The Big Lesson for Aspiring Entrepreneurs

“Should I start a business?”

It’s a simple question without a simple answer.

Every year, I watch friends, many of them in the marketing industry, think about venturing into the exciting world of entrepreneurship. If you’re thinking about starting your own business — be it as agency, brand, vendor, or publisher — take the time to seriously think about everything touched on in this article. Building a new company from scratch will require a huge commitment of money and time.

Being an entrepreneur is an experience unlike any other. You must relentlessly chase perfection. You need a ridiculous amount of passion. You have to be able to adapt to crazy, unexpected things. And above all, you must provide something incredible to your customers or audience.

Running your own successful business probably won’t turn out exactly how you imagined — but that doesn’t mean it can’t turn out even better than you imagined!


Image credits: Shutterstock

Monday, 28 November 2016

Creative Success Factors of Facebook Live Video for E-entrepreneurs

Have you heard about Facebook Live? Are you intrigued by the idea? Are you unsure what to say and a bit scared at the thought of broadcasting live?



If you answered yes to the majority of these questions then you’re like many other business owners today. Ever since Facebook Live launched earlier this year, business owners have been keeping an eye on this latest tool and trying to figure out exactly what to do with it.

According to Social Media Today, Facebook generates 8 billion video views per day. In addition, video posts have 135% greater organic reach than photo posts. Facebook’s updated newsfeed gives preference to Live Video so it’s not surprising to see that more people are being exposed to Live Video in their newsfeeds.
 

For most business owners there’s no question about whether Live Video is something they should do. The real question is, “How can I use it for my business?”

18 Facebook Live Recommendations

Just a few things any business can do with Facebook Live Video include:

1. Share tips

2. Offer updates from your industry

3. Give a public service announcement

4. Go into greater detail about one of your more popular blog posts

5. Create a segment from the FAQs in your industry

6. Take just one FAQ and do an entire broadcast covering it in detail

7. Discuss current events and/or trending topics that pertain to your industry

8. Do product demos

9. Launch your book

10. Host your product/service launch

11. Give viewers an inside look at your business

12. Create a live broadcast from an event

13. Offer a new perspective on your industry

14. Interview an industry influencer

15. Ask for feedback

16. Teach a live class

17. Lead generation – share information and give a call to action

18. Show them something fun!

The best part about Facebook Live videos is that you have the opportunity to invite viewers into the conversation and really engage with them live! As them questions, learn more about them, invite them into your space and make a connection with people all across the globe that you just can’t make any other way.

What you create is completely up to you. People like the candidness that live streaming videos provide. With live video you can’t memorize the script and rehearse all your lines. You’re open, you’re authentic, you’re live!


Best Practices

  • Announce your live broadcasts. When possible, give your audience 24 hours notice before a live broadcast.
  • Check that your connection is speedy and reliable. Wi-Fi makes this easier to achieve.
  • Use a description that incorporates well-researched keywords. Make sure it’s compelling enough to draw traffic.
  • Use emojis to gauge your viewers’ response in real time. Make sure your presentation is flexible enough to adjust to audience mood.
  • Audience participation is much more engaging than a one-way conversation, so ask for feedback. 
  • You have 90 minutes of time available in a Facebook Live video. Make the most of it! The longer the video, the more opportunities you have to connect with a greater percentage of your audience. Keep the information valuable and engaging but don’t be afraid to broadcast longer than usual!

Never
  • Start late. Always respect your viewers’ time.
  • Jump into a sales pitch. People DON’T want to be sold to right at the start! Always give value and interact with your audience first. When appropriate a sales pitch may come towards the end but NEVER at the beginning.

Setting Yourself Apart

I can’t tell you how often clients have said to me, “No one in my industry is doing video. I don’t need video because no one else is doing it either.” If none of your competitors have started producing Facebook Live videos then now is definitely the time for you to get started! Give yourself an edge over the competition by doing the very thing they won’t!

Today’s content marketing efforts need to engage, not sell. No customer chooses to spend 10 minutes watching advertising. Your video needs to give your audience benefits that they will enjoy even if they don’t make a decision to buy from you today. You can achieve this by:

  • Showing footage of what you’re doing for your customers that makes you different from other companies in your industry
  • Tapping into your influencers’ power through interviews. 92% of buyers trust customers’ recommendations over businesses’.
  • Respecting the fact that your audience has set aside time that carries an authentic opportunity cost, so your message needs to make those minutes count. 
  • Use audience participation tools like live questions and answers to amplify engagement.
  • Use hashtags to encourage viewers to share their ideas and thoughts.

Today’s business world thrives on the connection economy in that buyers respond to personal approaches honed to create a sense of intimacy. Video achieves this beautifully, which makes it the perfect way to add value to any campaign.

Are you struggling to get started with Facebook Live Video? Not sure what to say or how to make it work for your business? Reach out to me via contact page and let’s discuss your needs. The best time to get started is right now!