Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Saturday, 20 August 2016

Top Secret methods impact SEO via Social Media

Now, it is 8 years in SEO and online marketing filed along with regular website designing business. Far too often, I see companies operating their SEO teams and their social media teams completely separate from one another. When in reality there is a desperate need for coordination among them.

Top Secret methods impact SEO via Social Media

Having a well-planned content strategy is one of the most important things you can do to drive traffic via SEO and social media. Without content, your social media profiles will remain flat and, in all likelihood, so will your site traffic. When formulating your content strategy, however, it’s best to keep in mind that you have the opportunity to benefit both in terms of Google rankings and social media engagement.

This may come as a surprise to many marketers since conventional wisdom has it that social media has zero, or close to zero, impact on SEO. I find it very frustrating when people sharing this misguided impression. Of course, social signals influence SEO. If factors like site speed, time on site, links and content structure can all impact search, then why wouldn’t something that can sway all of those things count as well?

I have listed below a few ways that social media can help when you are trying to get Google to index your website, build your local listings, get eyes on your most engaging content and connect with influencers.

1. Build Branded Local Citations With Social Profiles

This is possibly the most obvious and most common fail among local businesses. Many social media sites are now asking businesses to add their locations to their pages. Facebook, Google+, Foursquare, Pinterest, Yelp, LinkedIn and others all have local business pages. Why is this important? Because if your local business does not claim its local page from these social sites, someone else will claim it instead of you.

Businesses that leave their local business pages up to the whims of social media algorithms are asking for trouble. Social media sites will pull information (address, business name, business type, phone number, etc.) from other places on the web and create a profile to the best of their ability for you. These pages are then available for people to check-in at, claim and review.

Anyone searching for that business or for a business similar to yours within the area will be shown links to these pages in their search results. The bummer? The pages created for you are often wrong. So claim all of your pages. It’s better to know that you can access and even post on them when you need to, and leaving your local search fate up to the algorithm gods is never a good idea.

2. Use Shares From Influencers as Bot Bait

Google has admitted to “working towards assessing authority of individuals” as a ranking signal. This means that they are grading people on influence and the content that those people share may be used as a ranking factor. We saw this first with Google Authorship, and now we are seeing it with tweets appearing in search results.

What’s more, Google has been increasing Twitter content’s indexing and appearance in search results. More telling is that Google has been prioritizing the indexing of tweets posted by people with certain authority rank thresholds. That’s right – not all tweets are equal.

So how do you influence the influencers to share, comment on or engage with your content? Create content that mentions them, ask them for guest posts or share their content. This is the age of people-based marketing, and there is no better way to get people involved than by engaging with them. Try compiling and publishing expert quote roundups on your blog, newsletters, and social presences. You can find quality content and relevant influencers by using tools like Buzzsumo or Nuvi.

3. Curate Content for Stickier Referrals

As mentioned in the previous section, influencer relationships should ideally influence your content strategy. This concept does not only go one way. You can curate content from influencers within your niche and share it. Using tools like Start A Fire even allow you to take your content from a third-party site and add a badge with your own content recommendations to the page.

Let’s be real. Curated content on social media gets much more engagement than promotional content, but marketers often hold back on sharing third-party content for fear of sending their audience to someone else’s site. You no longer have to worry about. Start A Fire will allow you to share curated content and use it to drive traffic back to your website. This is a huge advantage for marketers who are trying to increase engagement and also impact the bottom line.

Why does this matter? It’s prequalified traffic. The people who see your badge are already interested enough in the content you share that they want to see more of it. In this sense, this type of tool will not only put your mind at ease that you won’t lose your audience when you post links to third-party content, but it will also increase qualified click-throughs, thereby lowering bounce rates, which ultimately help improve your search rankings.

4. Optimize for YouTube Search 

Although it’s more of a social network and a user-generated content platform than anything else, YouTube is also the second largest search engine in the world. Need another reason to take it seriously for SEO purposes? YouTube is owned by the largest search engine in the world, Google.

While solutions for proprietary video streaming do offer some compelling features, many search experts believe it is imperative that the video content on your website be powered by YouTube. Connect your account to your Google Business page, complete your video tags (appropriately), fill out the content description and add CTAs to your videos. Too many marketers miss out on huge SEO opportunities by ignoring YouTube. Don’t be this person.

Final Words : 

Instead of discrediting social media’s ability to impact overall marketing and business strategies in the short term, we need to start looking for the ways that social activity can already improve our rankings. Instead of focusing on what we believe that social media can’t do, it’s time to focus on what it can do.

Social media can improve many factors that have an impact on search rankings. This is a fact. Do yourself and your company a favor and rethink the way you use social media, find where it may have the greatest impact for your business, and test those theories.

Tuesday, 16 August 2016

Freelancing Job Seekers Planning mantras in 2017

Well, today I want to talk about how to bust out of the feast-or-famine trap and earn more freelancing. You do this by laying the groundwork now for a thriving business in the fall and on into 2017.With the obvious rise in technology use over the past several years, tech has flooded into more and more areas of our lives. From shopping to education to dating, future employment opportunities are now taking a slice of the pie. According to the databases of Elance, Fiverr and Upwork, the best freelancing jobs for the future range from voice acting to legal consulting to even book cover design and Korean translation.

Over 53 million Americans freelance, accounting for a third of the U.S. workforce alone. By 2020, this number is expected to increase to 50% of the labor force. Millennials want flexibility and freedom, which freelancing offers to both the entrepreneur and the freelancer. On the other hand, the 9-to-5 caters to an old-fashioned status quo of conditional mobility and a lack of adventure. Today, millennials are more focused on living, not just working.

The top 10 jobs of the future undoubtedly involve freelancing. Even the best 9-to-5 jobs are rigidly structured and do not offer the most promising careers for the future. In fact, CareerF oundry shares, “In the last five years alone, the average earnings for freelancers have increased by 50%.” Freelancing is the real deal. Only the best career choices for the future involve technology—communicating with others on a daily basis through the miracle of the Internet. Many people wonder how to find freelance work, but there are dozens of resources online, such as Freelancer and Upwork, that dish out the top jobs for the future. You do not have to waste your time scratching your head on how to get a freelance job. All of the future jobs in demand are available at your fingertips right this instant. For example, communities like Valoso offer opportunities for professional video editors to flaunt their expertise.

Although freelancing may not appear to offer the same security and atmosphere as the 9-to-5, most people won’t miss the conformity. Job opportunities in the future are bursting with future freelance jobs that you can access in the comfort of your own home. Read on to discover exactly why traditional 9-to-5 jobs are not the careers of the future. Although 33% of freelancers are millennials, most are actually middle-aged. This is because more and more adults are realizing the advantages of freelancing, such as in double-income homes or homes with disabilities. Businesses have realized that freelancers provide high-quality work that deserves ample reimbursement. In fact, the highest paying freelance job on the market right now, intellectual property law, makes a whopping average hourly pay of $121.73.

One of the most envied perks of freelancing is that many freelancers set their own hours. That is exactly why 9-to-5 is a thing of the past. Employees no longer have to suffocate under a rigid structure but instead have the freedom to choose when and even where they work. Probably the most rewarding factor for freelancers is that they get paid for doing something they enjoy and excel in. With the 9-to-5, workers may indeed demonstrate and savor their craft, but they can never maximize their individual skills. Freelancing allows for this balance of power when it comes to compensation for competence. Although freelancers miss out on financial coverages from businesses, they find the payoff worth it. Plus, organizations like Freelancers Union are starting to offer benefits like health, dental, disability, life, and liability insurance, making freelancing more accessible to all.

No, it’s not too early to think about next year! In many ways, it’s the perfect time.

The less desperate you seem when you present yourself to clients, the more likely it is you’ll be able to line up some great-paying freelance work. You seem busy and successful, instead of broke and pathetic.
Thinking way ahead also allows you to research prospects more carefully. It takes the pressure off and lets you take time to research the size of their annual revenue, or the types of articles they publish, to see if they’re a good fit for you.
If you need to, continue marketing for more immediate gigs. But reserve some time for pursuing your long game.
When you inquire about opportunities for the coming year, that telegraphs to prospects that you must be booked up until then. Why, you’re marketing six months out! That’s a pro move.
What can you say to prospects now to pave the way to better earnings late this year or early next?
Here are four questions that can start a conversation with prospects, position you as a pro — and help you land some juicy freelance gigs:

1. Is your 2017 editorial calendar available yet?

Most national publications work out their editorial calendar pretty far in advance. Their plan for next year will start circulating around the office pretty soon.
They may not post it online until late fall, but if you ask, you might get your hands on it much sooner. If it’s not ready now, find out when it will be — then check back in when it’s supposed to be released.
Getting a copy of the editorial calendar earlier gives you more time to think, research, pre-interview, and develop story ideas that fit themes your target publication will explore in the coming year. You’ve got time to look up how they did last year’s special section on vacation getaways or bathroom hardware, and figure out how to bring them a fresh slant.
It’s a great way to get a jump on the competition and stand out with more well-thought-out ideas.

2. Are you planning your 2017 marketing calendar now?

The bigger the company or publication, the farther ahead they tend to work. Offer to help (a little). If you can be part of the conversation about upcoming issue themes or marketing campaigns, it puts you top of mind when it’s time to execute on those plans. Offer to take a quick coffee or Skype call and give them a few insights and ideas on what’s hot in content marketing, or how you could contribute to their fall/winter efforts. They’ll remember you when it’s time to start making those assignments.
Keep these sort of free-tip sessions to 15 minutes or so — leave them wanting more expertise from you, so you get hired, rather than milked for information and then discarded. After you touch base, stay on their radar. If you discussed case studies in your call and then you complete one for another client, send it over. Email them an interesting article on their industry, ask about a controversy in the sector, retweet their posts — anything that keeps your name in front of your prospect without being obnoxiously salesy.

3. Has your new fiscal year started?

If you target medium-sized to larger companies for writing work, know that quite a few of the biggies have a fiscal year that ends June 30, rather than December 31. That means come July 1, they’re into a fresh pot of marketing money. (For publicly held companies, you can check the financial releases on their website or use the SEC site Edgar to learn when their year ends.) Projects that have been stalled or postponed may suddenly get kicked back into high gear right after 4th of July weekend. Plans are laid for how the marketing budget will be spent in the fall and winter.
Check in now, and you may find you’ve hit a gusher of possible projects, due to your good timing.

4. Will you have writing needs 3-6 months from now?

This is a catch-all way to market ahead, whether the company is cracking a new budget now, knows their exact 2017 plans yet, or not. It shows you’re a businessperson who’s thinking ahead. Connect with business owners who think the same way, and they’ll feel you’re their type of writer.

A typical script might go like this:

I wanted to check in to see if you have upcoming writing needs for this fall or winter. I’m fully booked until then (yes, say that even if you aren’t), but I’m looking for a few new clients who need(your type of writing project here) for the end of the year. Let me know if it would make sense to get together and and make a plan for meeting your future projects.

These are all great questions to ask quality prospects — even while you continue to market for immediate gigs. Go after better prospects with a long-term view, and in just a few months you could turn your whole income picture around.
What’s your plan for booking freelance work for 2017? Leave a comment and tell us your approach.

Thursday, 11 August 2016

Mobile app business essential guide for newbies

So you’re a young, up and coming entrepreneur who has read about the likes of Chad Mureta, and now you want to get into the mobile app development industry but you are not sure how to get your feet wet. Well, there are a few things you should know about before joining the pleiade of app developers struggling to get into the top 5% of app stores.
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For your convenience, here are the shortcuts to each section for faster access:

Native vs Cross-Platform Development
Choose Your First Platform Wisely
Designing For Success
Client Retention Secrets
Marketing (Magic) Tricks
Monetization is Tricky Business
Let’s get to it.
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1. Native vs Cross-Platform Development

Competition in the app business today is so fierce, you have to develop no less than the possible best and most fluid app ever to stay in the game. Fact of the matter is every platform has its own unique set of required coding skills. You’ll want to develop your app in Objective C if you’re looking to develop for iOS, or Java and XML if you’re going for Android development.

Coding it right will allow for high performance and latest API support. If this is your first time, I would advise you to start small, test it out on a single platform, and then look to SaS sites for multi-platform app development

2. Choose Your First Platform Wisely

There are only 3 stores to sell your app: Google Play, App Store or Windows Store. Decide in whose hands you want to put the fate of your app by answering these questions.

i. Want to Get Rich?

The revenue generated at the Apple App Store to Google Play is at a ratio of 8 to 1. Apple does pay more for top developers who build their apps to be sold, not downloaded for free. The Windows 8 Store is still small in terms of its revenue, but it allows apps to run simultaneously on a PC, tablet and smartphone – more mediums, more downloads.

ii. Paid or Free (with ads)?

The majority of Android apps from Google Play are free and reliant on monetizing through advertising. You may even make more money than you would from selling your app upfront. As for Windows, there aren’t many ad networks which support Windows 8’s funky ad formats. So you’ll probably want to sell your app for a fixed price.

iii. Want to Play or Get Real Quick?

The Apple App Store does have notoriety as a hard nut to crack, especially for new developers – more reluctant to promote the new guy. If you want to generate a decent amount of downloads in a faster time frame, go for Android.

App Shopping

That said, Google Play is starting to grow at a much faster rate than its archenemy, and is starting to challenge Apple in the overall revenue category. As for Windows 8, developers are not flocking to it, probably due to some intrinsic problems but pioneer developers from every successful app market always reap great benefits. We’ll see if we can call the Windows 8 Store a ‘successful app market’ in the future.

3. designing For success

It isn’t hard to tackle the designs for an app, here are 6 things you should pay attention to when designing a mobile app:

Less is more – This principle should really be augmented, since you’re designing for small screens.

Pixel-perfect graphics – Don’t be lazy just because the screen is smaller and you think you can get away with mistakes.

Big buttons, big fonts, Icon Matter – In comparison to the specific screen size you’re developing for.

Of Flaws and Features – Stay away from the idea of “It’s not a flaw, it’s a feature”. Be professional about it.

Icons matter – It’s the first thing your customers see. Make the design fit the overall theme of the app.

Test your design – Test it on every known screen size (ldpi, mdpi, hdpi, xhdpi). It should appear the same all across the board. Design it yourself, get an experienced designer or use standard icons such as those offered by Glyphish then edit them as much as possible.

4. Client Retention Secrets

Next we open up the black book of Client Retention Secrets:

(Again) Be Professional – Users love to use simple, professional apps. Have the best possible app in your niche.

Balance monetization and annoying your paymasters – Don’t annoy your users with too many ads or in-app purchases when going for free apps with ads. Also changing your monetization scheme during an update will make you lose users.

Be transparent when using ads – Write about every monetization plan or in-app purchases you’re using in your app’s description page. Users will see from the permissions needed anyway.

Update often, but not without a reason – Constant improvements keep users. Also start working on an update when the number of users, or ratings, are dropping.

Support and Respond – Support as many devices and device screens. Respond to your users feedback via e-mail or comments. If your app requires users to log into an account, use Facebook Login. It’s simpler.

5. Marketing (Magic) Tricks

At the app store: Presentation is essential. Screenshots for your app make a huge difference. The first three screenshots should highlight your app’s best instances!

Product Description

Write a professional sales letter instead of a dry app description. Make it unique for each app if you have a big portfolio! Videos matter. Make a video for each app and promote it as much as possible. Have it in the app description.

Try to get featured on your store with services such as AppShout! when launching. Burst companies like AppBrain‘s are a great way to reach the top, if you have the money to invest. The CPI (Cost Per Install) model seems to work best but if you’re not for the CPI model, take a look at AirBop.

Intelligence gathering

Take a look at the apps which are at the top of your niche. Emulate their keywords and descriptions, but keep yours unique. Also, check out this tool: Searchman SEO. Integrate analytics in your app, it’s the only way in which you’ll know how to improve.

Brand Awareness

Social profiles on every major site. Update them often. Offline promotion doesn’t seem to work unless it’s geolocated. If you have the budget, have a hotspot promoting your app inside a high traffic location such as a mall. Contests and giveaways work in any form, both offline or online via websites, blogs or social media.

SEO Pays Off

Have as many backlinks to your app as possible, from as many quality sites as possible. Google Play’s app ranking system now takes into consideration how many Google Pluses your app has.

6. Monetization Is Tricky Business

You have only 3 options, but you can be creative with them:

Sell at a fixed price
Give it away for free and rent out ad space
Sell unique things from inside the app, aka in-app purchases
Mix It Up

You could have a PRO version (no ads, more features) and a FREE version, but with ads. You can use the free version as a catalyst to boost sales. Have it run ads for users to switch to your PRO version, and list clearly all the advantages of having the PRO version. If you are going for this, take a look at these monetization schemes:

Search Ads (e.g. StartApp)
Usual Ad Networks (e.g. LeadBolt)
CPM Networks (e.g AirPush)
On a side note, you can try to get into more complex and harder-to-get-into monetization plans such as virtual currency: GetJar Gold. It will be worth it.

Final Words: 

Lastly, if you want to opt for the third method (in-app purchases), don’t launch PRO version also. Create a free app, and focus solely on in-app purchases to create revenue. Otherwise you’ll only confuse the user. Stay away from in app purchases + external ads. That will only annoy the user and get your app deleted.

Sunday, 31 July 2016

Bollywood Freelancing and Follo history

Need help with Bollywood movies jobs? Hire a freelancer today for your upcoming Bollywood project! Do you specialise in Bollywood movie jobs? Use your Bollywood movie jobs skills and start making money online today! Follo Freelancer is the largest marketplace for Bollywood jobs in the world.

Freelancing jobs in Bollywood: 

1. Story writer 
2. Script writer 
3. Dialogue writer 
4. Actor 
5. Actress 
6. Junior artist 
7. Director 
8. Music composer 
9. Lyrics writer 
10. Editors
11. Camera man 
12. Light man 
13. Sound man 

Bollywood is the sobriquet for the Hindi language film industry based in Mumbai, the most populous city of the Republic of India. It is more formally referred to as Hindi cinema. The term "Bollywood" is often loosely used as a synecdoche to refer to the whole ofIndian cinema; however, Bollywood proper is only a part of the larger Indian film industry, which includes other production centres producing films in many other Indian languages.

Bollywood is one of the largest film producers in India, representing 46% of the net box office revenue, while Telugu and Tamil cinema are representing at 39%, and the rest of the regional cinema constitutes at 24% as of 2015. Bollywood is also one of the largest centers of film production in the world. Bollywood is also one of the biggest film industries in the world in terms of the number of people employed and the number of films produced. In 2015, over 4.5 billion tickets were sold across the globe which in comparison is 950,000 tickets more than Hollywood. Bollywood produced 352 films in 2015 out of a total of 1969 films produced in Indian cinema.

Raja Harishchandra (1913), by Dadasaheb Phalke, is known as the first silent feature film made in India. By the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial success. There was clearly a huge market for talkies and musicals; Bollywood and all the regional film industries quickly switched to sound filming.

The 1930s and 1940s were tumultuous times: India was buffeted by the Great Depression, World War II, the Indian independence movement, and the violence of the Partition. Most Bollywood films were unabashedly escapist, but there were also a number of filmmakers who tackled tough social issues, or used the struggle for Indian independence as a backdrop for their plots.

In 1937, Ardeshir Irani, of Alam Ara fame, made the first colour film in Hindi, Kisan Kanya. The next year, he made another colour film, a version of Mother India. However, colour did not become a popular feature until the late 1950s. At this time, lavish romantic musicals and melodramas were the staple fare at the cinema.

Bollywood films are multi-million dollar productions, with the most expensive productions costing up to 1 billion rupees (roughly USD 20 million). The latest Science fiction movieRa.One was made at an immense budget of 1.35 billion (roughly USD 27 million), making it the most expensive movie ever produced in Bollywood.Funding for Bollywood films often comes from private distributors and a few large studios. Indian banks and financial institutions were forbidden from lending money to movie studios.

The Filmfare Awards ceremony is one of the most prominent film events given for Hindi films in India.[94] The Indian screen magazine Filmfare started the first Filmfare Awards in 1954, and awards were given to the best films of 1953. The ceremony was referred to as theClare Awards after the magazine's editor. Modelled after the poll-based merit format of the Academy of Motion Picture Arts and Sciences, individuals may submit their votes in separate categories. A dual voting system was developed in 1956. The Filmfare awards are frequently accused of bias towards commercial success rather than artistic merit.

As the Filmfare, the National Film Awards were introduced in 1954. Since 1973, the Indian government has sponsored the National Film Awards, awarded by the government run Directorate of Film Festivals (DFF). The DFF screens not only Bollywood films, but films from all the other regional movie industries and independent/art films. These awards are handed out at an annual ceremony presided over by the President of India. Under this system, in contrast to the National Film Awards, which are decided by a panel appointed by Indian Government, the Filmfare Awards are voted for by both the public and a committee of experts.

Saturday, 23 July 2016

Top 10 Best Selling Fiverr Gigs For Small Business Owners

Best Selling Fiverr Gigs You Need To Offer To Potential Customers – The Fiverr game is getting more cut throat than ever before. With top sellers dominating the site it can be seriously hard for people just starting out to earn cash. I’m going to show you 10 Fiverr gigs that are foolproof and sell like hot cakes. These gigs will allow people just starting out a chance to start earning money withfiverr and it will also give people looking to take their Fiverr business to the next level some great ideas.

#1. Logo Design – Social Media Design – Cartoons & Banner Ads

Graphic design is easily one of the best services to offer on Fiverr. If you’re good at graphic design, then it’s easy and quick to get the graphics created. If you’ve ever seen someone who’s good at using photoshop to create logo’s then you’ll know how quick and easy it is for them to create 50 + logos within 4 hours. I’ve worked with people who can happily design Fiverr logos at a rate of almost 3 every 10 minutes. It will take time to develop that kind of speed, but the actual logo design shouldn’t take you longer than two weeks to learn, as long as you blast through some YouTube tutorials.

Banner ads is something that I often buy off Fiverr.I find the quality of banner ads on Fiverr to be higher than when I use companies that charge $30 +. This means that me and many other people find banner ad designers and if they’re good we stick with them and get all our banners created by them. Banner ads is a great service to provide and if you mix it with logo design you’ll be promoting 2 of the most popular gigs on Fiverr.

Cartoons, if you’re good at creating cartoons of people’s pictures, then it’s time to cash out on your abilities. People love anything like that, although it’s not as high-profile as logo and ad banners it’s still worth trying. You’ll usually get high up sales when doing something like this.

You can also get programmes that allow you to create cartoons from images without any work. Try having a look round and see what you find.

Social media graphic design is another thing I constantly buy. I always buy designs for my Twitter & Facebook page, sometimes even more YouTube. If you’re good at graphic design then you’ll always want to do all of these graphic design gigs. Once you get good at making each graphic you’ll learn how to be extremely quick and efficient at creating these gigs. That makes it a lot easier to complete the job and earn money.

#2. Video Creation – Editing – Intro/Outro –Infographic Videos – Funny Videos

If you’ve got a nice video editing software, something like After Effects then you’ll be able to do all of the above without much work.

Intro/outro creation is something that I used to create on Fiverr and in all honesty it works extremely well. You get After Effects, look at some tutorials on YouTube a Vimeo, create some basic intro designs and sell them to people for $5. Once you’ve created a video project it will take you 1 minutes to add in the persons text, then you’ve just got to compile the video and you’ll be good to go.

Some people are naughty and use Intro’s brought from VideoHive, this is obviously a lot easier, but I have to stress that it is illegal and even though all the other Fiverr users are doing it, doesn’t mean it’s okay. You only have the rights to use the video software once so by selling it to 1000 + people onFiverr you’re breaking the terms of use and royalties.

Infographic videos are in high demand and are seriously easy to create. There are tons of WSOsoftware that allows you to create infographic videos in a matter of minutes. You literally just have to apply text and click compile. I’d recommend charging $5 for 30 seconds and then add $10 for every 30 seconds after that.You can also chuck in some royalty free music and add their overhead voice for $5 +.

Funny videos. Hot girls or weird men only! If you fall into either of them categories then you’re able to create funny videos where you hold a sign for $5 or do something crazy for $5. You can sing happy birthday to someone or give them a sexy dance, the skies the limit. (Caution: This does work best if you’re a seriously hot women)

Editing. If you’re a YouTuber then one of the biggest pains that you’ve got to go through on a daily basis is editing. Editing is easily one of the quickest ways to profit using Fiverr. As long as you’ve got quick internet and a good editing software you can create big bucks. Now I’m not talking about editing let’s plays, I’m talking about editing trailers, small videos, sales videos, etc. You’ve just got to add royalty free music, make the video more smooth, cut and edit so it plays better. You can charge extra for big projects and if you’re good you’ll get a lot of people who come back to you weekly.

#3. Voice Acting

Have you got a radio voice and a nice microphone? If you do then you can create a voice acting gig. Using a microphone like this and a pop filter like this you’ll be able to deliver studio quality sound to your Fiverr service.

Voice acting is probably the easiest way to earn money on Fiverr. Purely because it’s easy to control and as long as you’ve got a nice microphone you’ll be able to do amazing things in a matter of minutes.

If you practice voice acting then you’ll be able to deliver 40 gigs an hour depending on how long each voice cip is. Most voice actors on Fiverr charge $5 for 30 seconds or 120 words. You can make a lot of money on the up sale of words. Another reason to try voice acting is because it’s one of the only services where newbie gigs still get brought. As long as you’ve got a nice voice, a video on your gig and you do some basic promoting you’ll be grand.

#4. Writing – Articles – Sales Copy 

Are you a writer? or do you enjoy writing? If you can write 10,000 words per day then creating aFiverr writing gig could be a great way to earn a full-time living.

Articles. People are more than happy to buy 50 + gigs from someone who’s good at writing and has a quick response time. I’ve worked in the article writing industry and there’s loads of money to be made, it’s one of the only services that people consistently buy on a day-to-day basis. You’ll only need 20 good clients to be able to earn a full-time wage from writing articles.

In my time article writing I found that webmasters who create either SEO services or bulk Adsense/affiliate blogs would buy a 5 test articles and then if they liked what they got they’d purchase a years worth of content for their micro blogs, article directories and main sites.

People in the business of article buying look for cheap, solid content that’s unique and not spun, if you can deliver that on a day-to-day basis then you can easily create a service that people go crazy for. Just remember if you’re creating good quality content then people are happy to pay for it, just don’t get caught in the trap of writing 1000 words for $5 to stand out. Quality over quantity will get you solid clients that keep coming back for more.

Sales copy. If you’re a genuinely good writer and you don’t want to be writing 10,000 to 20,000 thousand words per day then you’ll want to look into writing sales copy. Things like text on ads, sales videos, sales pages and on products is what you’ll be writing.

You’ll usually get paid around $5 per 100 words of sales copy and as long as you’ve studied the art of sales conversion writing (just YouTube some tutorials and buy a few eBooks on sales copy) you’ll be fine and be able to create eye-catching sales pitches in near to no time.

If you do 5000 words everyday then you’ll be earning $1750 per week which is a really good rate of 1 dollar every 20 words.

#5. Proofreading – Article Editing

Proofreading is honestly one of my least favourite jobs and I know that almost every webmaster feels the same way. That’s why we hire people on Fiverr to proofread our articles. The reason I added this to the list is because there’s a real gap in the Fiverr market for someone who can deliver a quick, high quality, well priced proofreading service. If you charge a fair amount of money and offer editing with each proofreading gig then you’ll be able to earn big dollar from people like me.

There’s not too many users on Fiverr who offer great proofreading services for eBooks, articles and sales copy. A lot of the gigs used automated software to just check for spelling errors. The reason why people need proofreading isn’t just for spelling, it’s for the content flow and the grammar, so by using that automated software you’re not doing the job correctly.

This leaves space in the market for people like you who enjoy proofreading and editing content. You can charge around $5 for 500 – 1000 words and maybe add $5 for every 1,000 words after. I do recommend that you allow proofreading for eBooks as there’s a massive market of people who need it.

I appreciate this gig will only appeal to a certain set of people who enjoy reading and correcting words. For them people it’s a great way to earn cash.

Article editing is another service that I’d happily buy on Fiverr. If you’ve got royalty free images and some content editing skills behind you, you should find this gig to be a real winner.

Provide a service where you’ll edit articles straight onto WordPress or other CMS/Blogging platforms. You’ll get a lot of webmasters who will buy bulk amounts of your gig in order for you to handle all the content upload and editing on their sites.

People involved in bulk creating of websites will often buy 50 articles and then pay someone $100 bucks to upload them articles with pictures to their blog/s. There’s always money to be earnt when it comes to articles and editing.

#6. WordPress Problem Solving

Can you fix problems and errors with WordPress? If you can then Fiverr is the perfect place to sell your service. WordPress problem solving gigs are always earning money. They sell loads of gigs and the jobs usually take around 5 minutes to complete.

You can add different services to you problem solving gig like: Yoast SEO configuration, Speed up your site, Install Super Cache to your WordPress site correctly, etc. I personally would buy these gigs, especially when I’m creating a new blog on a tight schedule and need to outsource some of the longer tasks like plugin installation. Creating a service like this is easy to manage and a great starting point for your Fiverr success.

#7. Business Advice – Marketing Advice

Giving people advice on business, marketing and advertising is a sure way to earn money using Fiverr.

People are always happy to see what $5 can get the for advice on their business. Most people who deliver a service like this have some pre created templates that they just use again and again.

The truth is that if you’ve been in business for 5 + years then you’ll realise that most companies are run the same way. It doesn’t take rocket science to know that regular meetings with staff are important and things like targets, strategies and planning will help a business succeed. You can also drop in a few lines about how spending money helps you make more money in the long run.

Marketing advice. I’ve got plenty of marketing advice on this blog that you could offer people in the shape of a $5 gig. Articles like Marketing A Website On A Budget will help you learn ways to promote businesses and websites without big budgets. Just start reading and create a few templates for marketing different companies and different budgets.

#8. Fake Likes, Followers, Favourites & Shares

Fake social presence is a multi-million dollar industry that got created over-night. If you can get your hands on the correct software that creates and verifies Twitter and Facebook accounts you can easily earn tons of money using Fiverr.

There are loads of programmes out there that create fake Twitter , Facebook, Google+ and Linkedin accounts that will follow anyone you tell them too. This makes it easy to provide a service like this.

You can get the same bots for Facebook, pinterest and instagram, just google “account creators for(enter social network here)” and you’ll find loads of bots that can handle tasks that people will pay for.

#9. ShoutOuts On Social Media

Have you got a big Twitter, Facebook, Instagram or Tumblr account? If you do then you can offershoutouts to your audience. It takes a matter of seconds to tweet a message to your audience and as long as your audience is real people will keep coming back for more.

This is just a nice way to earn money using Fiverr. This type of gig usually never sell more than 100 + copies, but they take no work and if you’ve got a high-profile account just sitting there it’s worth promoting something on it and making some cash.

#10. Advertising – Flyers – Banner Ads – Links.

You can earn money promoting people’s business, blogs, websites and social profiles using flyers, banner ads and links. It’s simple and usually quite easy to provide.

Flyers. You offer to hand 30 flyers out to people in your college or at an event. There’s always gigs around like this that people create and earn money with.

Banner ads. If you’ve got a blog/website then you can offer advertising space for $5. You can even create an advertising page where you’ll add loads of different ads for a year for the price of $5. This is a simple but effective way of earning a few hundred bucks per year doing nothing.

Links. You can add contextual links on your blogs to other sites for $5. I see this all the time onFiverr and they always seem to have a few hundred sales with this service. Because it runs out every months I bet they get a lot of resales and build up a nice client portfolio.

Selling something like this is all about the niche your blog is in. I recommend fitness, food and news for people looking for high profit niches to set up to sell links on.

Best Selling Fiverr Gigs You Need To Offer To Potential Customers

That was the best-selling Fiverr gigs and I hope you enjoyed it. I always create articles that help people make money and improve their situation. So be sure to check out my other articles. If you found this useful then please be sure to hit the share buttons. If you need any help selling on Fiverrjust ask me.

Monday, 20 June 2016

Impartial Review: Assam School of Internet Marketing (ASIM)

Digital marketing has become an essential part of our daily life around the world due to development of information technology. Marketing has gone to internet world due to availability of mobile internet for common users. As per available information says that digital marketing in India has come more limelight after Narendra Modi come to power as he has started Digital India campaigning through the whole country. North East India is normally backward in case of advanced information technology matter due to lack of contemporary academic institutes or non conventional IT institutes. Honestly, we can not says that there is no IT experts in NE India but very few stay in their own region due to lack of connectivity or some other unknown reasons.

 Assam School of Internet Marketing is founded by one of the pioneer professional blogger cum e-marketing guru from North East India who is none other than Main Uddin. According to our reporter who had previously talked him that he is the founder of 10+ e-ventures including popular brand INDILENS.  Assam School ofInternet Marketing also runs under the banner of Indilens News Team.

Aims and objectives of ASIM:

The ASIM was founded to facilitate ecommerce education for the unemployed youths from North East India such they can earn their live hood via Internet Marketing. As per our ground zero report says that ASIM has partially fulfilled their aims.

What are the things ASIM teaches?

ASIM teaches the only digital marketing training program where you get in-depth knowledge of all the 17 modules of internet marketing with practical hands-on exposure via digital marketing experts.  There are a few modules given bellow-

1 nternet Marketing Concept
2. Website Planning & Creation
3. Search Engine Optimization
4. Social Media Marketing
5. Google Adwords
6. Google Analytics
7. Mobile Marketing
8. Content Creation
9. Content marketing
10. Email Marketing
11. Affiliate Marketing
12. Make Money Blogging
13. Reputation Management

A few more essential things are been taught by the Assam School of Internet Marketing. More interestingly the syllabus has been prepared on the basis of Google partner program. So, students can sit examination on Google partner program and easily can become Google certified marketing professional. 

Teaching Method:

Maximum classes will be held via online but a few classes will be held physical via authorized centers across the entire North East India. As per their official website (asimonline.in), there are 17+ centers in North East India and maximum are situated in Assam.

Examination System:

Assam School of Internet Marketing will conduct no examination from their own either online or offline as all students will sit examination on Google via online method and certificates also will offer by the Google. All certificates will valid for internet marketing for company works but those have no university affiliation. All students will appear in examination after completing 120 hours training program and there will 8 papers and 80% is their pass marks (as per Google’s norms).

How to get admission in ASIM:

Anyone can get admission in Assam School of Internet Marketing those have basic computer knowledge and Basic English knowledge. As per their official website, student should pay Rs 10,000 ($200 for NIR or international students) one time or 2 instalments via online or offline counters.  Admission form is available online and anyone can get admission online instantly on their official website.

Job opportunity:

Assam School of Internet Marketing offers 100% job guarantee to their students as per their official website, they will appoint all the successful (Examination passed) students to their own firm on industry norms basic salary.   This offer is valid for limited period only.

Final Lines from reviewer:

Assam school of Internet Marketing has done good job by giving unemployed youths even their course fees is 5 times less than contemporary other institutes out of Assam. So anyone can join this practical training program to get job or can get self employed in ecommerce market. However, nothing is perfect in this realistic world even ASIM too as they have offered job guarantee for limited period only and their curriculum is based on Google’s satisfaction only. Finally, if there would be a rating system then I will give Assam School of Internet Marketing 4 stars out of 5 stars. 

Thursday, 9 June 2016

Why Google loves your Facebook Fan Page for indexing immediately for SERP

Social media websites have become more crucial than before it was. Whether you know it or not, people are using search engines to look for your brand’s Facebook Page(s), so what Google returns in response should – like any other optimized SERP listing – ideally affirm your brand authority, encourage clicks, direct traffic to the places where you want more traffic, and spread brand awareness.

Why Google loves your Facebook Fan Page for indexing immediately for SERP

Oh, only that?So, how do you optimize your Facebook Page for search? The trick is to analyze what public-facing Facebook content Google shows when, how this content is displayed in SERP results, and what influences determine rank, and then base your Facebook and content optimization strategy on your findings.

Even for a puzzle-obsessed marketing writer (me) that sounds like a tall order. That said, because I am puzzle obsessed and possibly a bit of a masochist, this week I took it upon myself to investigate two dozen Facebook SERP listings and their correlating Facebook Pages to try to uncover patterns worth strategizing around.

After a few strategy crushing monkey wrenches and one or two “what does this all mean?!” existential tantrums, I’ve settled on these four tangible takeaways to help guide your Facebook optimization strategy. As for example - I have used a fan page of IDC Technologies Inc https://www.facebook.com/idctch)

1. Create a Facebook page username

If you haven’t done this already, make sure you create a username for your page. You can do this by going to your page and clicking ‘Edit page‘ at the top. In the ‘Basic information‘ section, create yourself a Username. https://www.facebook.com/idctch

This Username must be unique and explain who you are. For example, your company name.

I have noticed that the page username is more likely to show within the search engines than the title of your page, therefore choose the username carefully!

2. Turn off country and age restrictions

Another common reason for not appearing in the search engines is because you have set a country, or age restriction. You can check this by going to your page and clicking ‘Edit page‘ at the top. In ‘Manage permissions‘ make sure that ‘Country restrictions‘ is left empty, and ‘Age restrictions‘ is ‘Anyone (13+)‘.

While you are on this page, double check that the tick box next to ‘Page visibility‘ is not ticked on Preferred Page Audience.

Getting into Google

First things first, do a Google search of your page’s name to see if it appears.

If you’re not within the first couple of pages when you search for your page name, you have a little bit of work to do:

3. Make sure Google can find your page

For Google to index your page, it needs to know you exist. Just by being on Facebook, doesn’t mean that it will find you.

The quickest way to do this is to create links to your Facebook page.

This can be done by:

  • Adding links from your website
  • Commenting on popular blogs using the link to your Facebook page in the URL field
  • Creating blog posts that link to your Facebook page

Be aware that linking from other social media sites (e.g. YouTube) won’t work as they are normally ‘nofollow’ links. This means that the website will stop Google’s bots from following the link to your page, therefore it won’t find it to index it.

Google can take some time to index a page, so you have to be patient. To help it along the way, continue adding more links to your Facebook page from different sources.

Getting into Facebook search

To see if your page is appearing in Facebook search, you have to ask someone who hasn’t liked your page, to search for it. This is a little inconvenient, but if you’re not appearing, you should know about it!

Lots of people have problems getting into Facebook search, Steps 1 and 2 should be some help, however if your still having trouble take a look at this post dedicated to getting into Facebook search.

Also the Facebook search is also integrated with the Bing search engine, therefore make sure you follow the above steps to get your Facebook page into Google as this will also ring true with Bing’s search engine

Optimising your page

Now that your page is appearing in both Google and Facebook search, we will focus on getting your page to the top!

4. Enter information into your ‘About’ page

You can get to your about page by clicking the ‘About‘ link under your timeline image.

All of the text on this page gets used by search engines to determine who you are, and what you do. Not only that, it’s a great place to tell your fans this information too.

Click the ‘Edit‘ button when you hover over the about section. This will take you back into your admin screen.

Before you start editing the details here, write down of some keywords that are relevant to your business. These are words or short phrases that people might type into a search engine when looking for you.

Start with your ‘Description‘ – This should have all the information about you. Summarise it in the first paragraph, then go into detail for the rest. Once you have completed this section, read back through it and make sure you have added your keywords.

Next add your ‘About‘ section – Think of this as your tagline. It should start with a link to your website (if you have one) and then be a sentence stating who you are. Again, include your main keyword here.

Finally, continue entering details for the other sections to make your page as complete as possible.

Increasing the number of likes

Increasing the number of likes your Facebook page has will give your page more authority within Facebook and its search engine.

As your page grows, Facebook will place your listing higher than other pages with lower ‘like’ counts as it sees you as the most relevant and authoritative page.

5. Use Facebook plugins

One great way to increase the number of likes you receive is to add the Facebook like box to your website. I have seen a lot of success from companies that use the like box as people don’t have to leave your website to come and like your page!

They can like the page whilst browsing your website.

This makes it easier for them to click the button and therefore, more likely that they will!

6. Promote your page

Another way of increasing your likes is to promote your Facebook page. This means posting about it on other social networks, putting links in your email footers and posting about it on your website.
Here the target page has been promoted in various facebook groups with targeted keywords: 

For more ideas take a look at this post on growing your Facebook likes.

Increasing engagement

The final thing you must do to help your rankings in the search engines, is to create engagement.

It’s great if you have a page with lots of likes, but if they aren’t interacting with you, then your page won’t show much authority, or have a good EdgeRank score.

7. Encourage engagement

To increase the interactivity on your page, you need to encourage your followers. Instead of promoting material about your business, ask questions – even if they aren’t relevant – and post items that they would want to share with their friends.

For more ideas on what to post, take a look at these guidelines.

8. Respond to everyone

When you respond to messages on your Facebook page, you show them that they were heard. It also provides you with an opportunity to build your relationship with that person.

Once someone starts to interact with your page, they become more likely to interact with your page in the future. Therefore you want to encourage them to keep commenting by continuing the conversation, and not ignoring your fans.

9. Be consistent

Once you start to create engagement, it does become a commitment. You do need to make sure you respond and keep posting new material. However the one thing you must do is be consistent. Make sure you post every day, this isn’t only good for your fans, but it makes shows the search engines that your page is active.

Pages with low interaction or a small number of posts do drop down the rankings, so take your time and focus on your fans.

My hope is that these four takeaways make you aware that Google is looking at your public-facing Facebook content, that People are using search engines to look for your brand on Facebook, and that – even though you can’t control the Meta HTML or Schema of your Facebook Page – you walk away feeling like there are some things you can do in Facebook to influence what your SERP snippets look like. Invest time in your Facebook Page, focus on your engagement, get your numbers up, and earn the top SERP spot. Then, include apps on your Facebook page to fill more of the clustered spots with your own content. Honestly, I have seen the incremental scenario of each facts of the target Facebook fan page 80% with in 7 days as I was started writing this article.   

Monday, 2 May 2016

Love Your Job To Get Hired Qualities You Need

Like yourself, your competition for the job of your dreams has the same goal: to be seen as the most valuable addition to the team. But with so many people shooting for the same end goal and boasting identical skills and qualifications to get there, coming out on top is no easy feat.

So, how do you show employers your MVP potential on a court full of all-star talent?

Here are five qualities that make an MVP employee and how to portray them to employers during the hiring process:

1. Integrity

Integrity is a necessary quality for long-term success both inside and outside of the workplace. Where work is concerned, it means being able to take accountability for the good, the bad, and the downright ugly. Mistakes happen, and the sooner you own up to them, the sooner you can learn from them.

Show you have what it takes: Don’t be afraid to discuss a past defeat during the job interview. In fact,look for opportunities to discuss it with potential employers. After all, employers aren’t looking for perfection, they’re looking for someone they can trust to get the job done and who wants grow with the company.

There’s a reason the interview question “Tell me about a time when you failed” is so popular with hiring managers. The key here is to frame it in a way that focuses on the solution, not the problem. Use it as an opportunity to show both integrity and your successful problem-solving skills.

2. Leadership ability

Being part of a victorious team is one thing, being the one who led that team to victory is another thing entirely. Employers value workers who can inspire others and lead them toward achieving the company’s goals.

In fact, the National Association of Colleges and Employers’ Job Outlook 2016 survey found that more than 80 percent of responding employers said they look for evidence of leadership skills on candidate resumes, and 78.9 percent seek out indications that candidates are able to work with a team.

Show you have what it takes: When it comes to demonstrating leadership capability during your job search, you have to go beyond listing “team player” and “leadership skills” on your resume. Give those words some substance by providing evidence of how you led your team to reaching its sales goals last quarter, instead of just stating that you did.

Use numbers whenever possible (e.g. “As a result of an incentive program I spearheaded, our sales team surpassed its quarterly sales goal by 15 percent”) and support these claims with references from past team members.

3. Likability

You might have met one goal after another in your previous role, but if your co-workers didn’t like working with you, your chances of being hired and named MVP at your dream company are slim.

With 40 percent of employees surveyed by Virgin Pulse indicating their co-workers are a top reason they love their company and 66 percent saying their relationship with colleagues positively impacts their focus or productivity, relationships at work can play a big role in individual and overall company success.

Show you have what it takes: Anyone can put on a likeable front during the job interview, but how can you show potential employers that your winning personality goes beyond the interview? The answer is simple: references.

These references can be in the form of a letter of recommendation or the tried-and-true LinkedIn recommendation. Show potential employers that you’d make a great addition to the team by proving how much others enjoyed working with you.

4. Flexibility

Whether it’s on the field or in the workplace, a true MVP is someone who is always willing to step up to the plate. And, occasionally, that means doing things that aren’t under your job description. But it’s that willingness to do what’s necessary to propel the company forward that differentiates a good employee from a great, MVP-worthy one.

Show you have what it takes: The workplace can be chaotic at times, and what employers need is someone who can go above and beyond to help the company get through the chaos. So, make ‘flexibility’ your middle name and jump at the chance to lend a hand when help is needed.

An MVP is willing to be a utility player when needed. So, keep track of times when you’ve had to assume multiple roles or responsibilities outside of your own, and be sure to list them on your resume and bring attention to them during the interview.

5. Coachability

Becoming a company’s MVP doesn’t mean you’ve reached the height of your career and there’s nowhere left to go and nothing left to learn. In fact, what makes an employee worthy of MVP status is that they realize there’s always room to grow and improve.

Show you have what it takes: Show potential employers your desire to learn and grow with the company. Be open and honest about where you fall short (when asked things like, “What are your greatest weaknesses?”) and how you’re actively improving on those shortcomings.

What are some other ways to show employers you have what it takes to become their MVP? Share in the comments!

Friday, 15 April 2016

Naked Truths For Entrepreneurs in Social Media Marketing

As an experienced digital marketer, you already know about the importance of social media marketing. However, even some of the most hardened online marketers are prone to making mistakes on social media every now and then. It seems like, at least once a month, we read about a famous company that sent a thoughtless tweet or posted something politically incorrect on Facebook and suffered a PR backlash as a result.

Naked Truths For Entrepreneurs in Social Media Marketing

That's why it's a good idea to review basic principles of social media marketing every now and then. Here are 11 rules you should never forget.

1. Never fight with a customer.

It's always a great idea to transfer "old school" marketing principles to "new school" marketing. One of those principles is this: the customer is always right.

If one of your customers takes to social media to complain about the quality of your product or service, avoid getting into an argument. That's because you can't win.

Instead of arguing, take steps to make the customer happy. That's Customer Service 101. Or, simply direct the conversation off of social media so that there is less visibility.

2. Always publish 100 percent quality.

People are following you on social media for a reason. They expect to derive some benefit from it.

You might be tempted to post trivial information about yourself, your family, or something about current events. However, if that post doesn't offer anything of value to your followers, you'll find yourself going in the wrong direction on social media. You'll lose followers. Do your best to create 10x content.

3. Advertise for full exposure.

You might think that it's not a good idea to advertise on social media. In fact, it's a great idea. Whether you are doing ads to promote content, gain followers, or drive direct sales, social media advertising works.

I have seen some ads on Facebook starting to outperform Google ads, and that is saying a lot. 

4. Befriend influencers.

It can't be said often enough: Never be afraid to stand on the shoulders of giants.

If you want to become an influencer on social media, start by paying homage to people who've already succeeded. Use social media to reach out to people who are influencers in your space. Tag them in posts, and reply to their tweets and updates. Become part of their team. It will help your social media and your business grow.

5. Highlight everything positive.

Use social media just like you socialize in real life: accentuate the positive and eliminate the negative.

Nobody wants to hear from somebody who's complaining or highlighting challenges instead of successes. Give your followers a pleasant experience as they read your posts.

6. Give to others and you will receive more in return.

Another "old school" principle that works well on social media is this: What goes around, comes around.

If you're interested in benefiting from your social media marketing efforts, be sure to offer people who follow you something of value on a regular basis. When you do that, you'll find that you reap what you sow and your efforts will be rewarded.

7. Know your analytics.

How many people did you reach on Facebook this week? How many tweet impressions did you generate this month?

If you can't answer those questions, it's because you're not studying your analytics.

It's important to review your analytics regularly because you'll see what types of posts and tweets generate the most engagements. That way, you can focus on what's successful in future social media campaigns.
8. Social media is always changing, so be constantly evolving and learning.

Do you think you know all that there is to know about social media? Think again.

Even if you've "arrived" at the current state of social media right now, you can be sure that it will evolve with technology over the next year. Social media strategies that work today might not work in 2017.

That's why it's a good idea to always be learning about social media marketing best-practices.

9. Be consistent.

Social media marketing is successful only if it's consistent. If you tweet once a month, you can expect little return for your limited effort. If you post Facebook updates only occasionally instead of regularly, you're going to limit your reach.

Make sure that you're consistently posting valuable content to your social media channels. How often you post depends on your industry and target market, but at least once a day is a good rule of thumb.

10. Own a few platforms--don't try to own them all.

You've probably heard quite a bit about the importance of marketing on Twitter, Facebook, Pinterest, LinkedIn, Instagram, Snapchat, Tumblr, YouTube, and a variety of other lesser-known social media platforms.

If you're limited on resources and try to market on all of those platforms, you might become a jack of all trades and a master of none. Instead, focus on a few platforms that are favored by people in your target market. Become a marketing specialist on those platforms to maximize your return on investment.

11. Take the time to create a content calendar that will attract business.

You've always heard that if you fail to plan, you plan to fail. That principle applies to social media marketing as well as anything else.

Create a content calendar that identifies the types of content you'll post at various times throughout the year. Map out your content schedule at least 3-6 months in advance.

Also, pay particular attention to important dates such as holidays and those of important events (e.g., the Super Bowl) so that you can create theme-relevant promotions. You should also take note of dates that might be important to people in your target market (e.g., New Year's if you're a venue).

Finally Bonus rule.

Make sure to occasionally go back and review all your old posts. You don't want to be the person who forgets they have embarrassing photos in an account they now use for personal branding, networking, or social media marketing. It happens more than you think.