Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Wednesday, 28 September 2016

Secret reveals: Off Page SEO Checklist in 2017 for E entrepreneurs

Once you’ve completed our on page SEO checklist, it’s time to move on to off page SEO. But where to start? Backlinks are the obvious answer, but off page SEO is so much more than that. It can seem like a daunting task that intimidates even seasoned SEOs. That’s why we’ve broken it down into bite-sized pieces to help you get started in acquiring link juice and building trust and authority for your website.

Link Audit

Backlinks are still one of the most important ranking signals for helping your page improve its search rankings. Google wouldn’t have created the Penguin update or impose manual link penalties if backlinks, and their manipulation, didn’t matter. Every link building campaign starts with conducting a link audit and analyzing your backlink profile.
Check Your Current Profile

If your website has been around for a while, it has probably acquired a good amount of backlinks. However, there’s a good chance some of these links are actually doing more harm than good. It’s possible that SEO consultants or agencies you’ve previously worked with used tactics that have since gone from sitting in a bit of a gray area to violating Google’s guidelines, potentially working against you.

Performing a link audit will help you spot any unwanted, harmful links. It starts with gathering a list of all the links pointing back to your domain and their sources and anchor text, and then evaluating them to determine which ones are helping and which links are hurting your SEO. You can download a list of your backlinks in Google Search Console in Links to Your Site under Search Traffic. You can look at your links here a couple of different ways: by linking domain, by pages that have received links or by anchor text.

Off Page SEO Checklist in 2017 for E entrepreneurs 

You can export these lists as either .csv files or as a Google document.
Link Analysis

The next step is to determine the value of your links and to spot any attempts at negative SEO or other low quality links you wound up attracting. To weed out low quality and spammy links, first look at the anchor text. A healthy backlink profile will have a natural mix of exact match, partial match, branded, page title and generic (“read more,” “click here,” etc.) anchor texts. Your profile will look unnatural or spammy if you have too much of the following anchor text:
Exact match: Putting keyword exact match anchor text in irrelevant or gibberish content is a common spam tactic. However, a profile of nothing but exact match anchor text is going to look very unnatural to Google regardless of the content it’s in. Too much and you could wind up with a link penalty.
Irrelevant anchor text: This anchor text is completely irrelevant to your page content. The most common are Viagra and text related to casinos, gambling (particularly online poker) and payday loans.

These low quality links are actively hurting your SEO, even if Google hasn’t hit you with a manual penalty. If you can’t get the links removed, prevent them from being counted against you by using Google and Bing’s disavow link tool.

Link auditing tools such as Majestic or Kerboo can help you gather extra information about your links, giving each one a score based on the quality of the linking page. You can upload your list of links to Kerboo, or let the tool crawl the web and find links aimed at your domain. Filter and tag the links based on how you want to deal with them, adding low quality links to your disavow list as you go, to improve your link profile score. You can use Majestic to identify and score the pages linking to your site to help you gauge the value they pass.

Link analysis isn’t just for finding spam links. Now is the time to find your most valuable links as well. The name of this metric depends on the tool you’re using, but in general your best links will come from pages that:
Have relevant page content
Also link to other high quality sites
Use links within the text of the page
Are hosted on quality domains.

Use this list to find new opportunities or build a list of websites to target during a link building campaign or while conducting blogger outreach.
Link Reclamation

Check your backlinks, starting with your most valuable, for broken or dead links. Start by finding pages that return 404 errors. You can build a list based on Crawl Errors in Google Search Console, or use a tool like DeepCrawl or Screaming Frog. These tools will crawl your website and return a list of information about your URLs. Filter your list of URLs to find all that return a 404 error. Export the list to Excel and paste the list of URLs into the spreadsheet that had all your backlinks. Use theVLOOKUP function to map URL to status code (since you only copied over URLs with 404 codes, all your other pages will show blank in this column).

Using this list of broken backlinks, reclaim your links. You can do this two ways: set up a 301 redirect for the broken URL, sending everyone to the functioning page. However, even though 301 redirects pass full link juice now, Google still prefers fully resolved links. Send the linking site owner a short email with the updated URL. Point out that broken links cause a bad user experience and hurt their SEO, so replacing the broken link is a win-win situation. These should generally have a high conversion rate.
Social Media Engagement

Social media’s impact on SEO is far from a settled matter. Google has come out and explicitly said they don’t use social media factors like Facebook likes, followers and Retweets as a ranking factor. So, unfortunately, being really popular on Twitter and Instagram isn’t going to make you rank higher in SERPs, and links to your site on Facebook won’t pass you any link juice. Luckily, there are ways you can use your social media pages to help SEO:
Even though links from social media don’t count for link juice, search engines still crawl and follow them. So if you’ve got new pages, content or site, share those links on Facebook, Twitter, YouTube, LinkedIn and Pinterest.
Your social media pages are crawled and indexed, so they can appear in branded search results. Keep users within your environment by keeping competitors off the first page.
Twitter feeds now appear in a carousel in Google results for branded keywords. Leapfrog to the top of the page for your branded keywords.
In 2010 Bing indicated that it does actually use social authority as a ranking factor.
Sharing your content on social media will build engagement and awareness, which encourages others to reference you and link from related blog posts.

When creating a social media page for your business, use the name people use to find you online. For example, use UPS instead of United Parcel Service. Create a username in your account settings so your profile’s URL will appear as facebook.com/username, instead of something less optimized such as facebook.com/pages/1234567.

What type of business you selected when you created your page will determine how your profile is displayed in search results. Fill in your page’s sections as completely as you can using your brand name and most important keywords wherever you can. The About section is where the majority of your optimization will take place. Add your name, website and important keywords in this part of your page, but keep it short — best practice is to use 170 characters or less. As usual, use keywords and URLs naturally to avoid being dismissed as spam.

Further optimize your pages when sharing updates. When you share a link you can write a small blurb about it. Take advantage of this every time. Search engines will see it as a title tag, so use your keywords and keep it short and simple.

While social media pages don’t pass link juice, your web site does. Where appropriate, link to your social media profiles from your home page.
Citations, Business Reviews & Commenting

Citations are anywhere your business name, address and phone number (NAP) are listed on external websites. They’re usually a chamber of commerce, local business directory or the website for a local community group. These citations are very important for local SEO; having consistently correct NAP citations is one of the strongest local ranking signals. Conversely, having incorrect, nonexistent or inconsistent NAP citations is the strongest negative ranking signal. Tracking and updating your citations is tedious and can take a lot of time, but it’s incredibly important for your business.
Business Reviews

Business reviews are another off page optimization that plays a big role in local off page SEO. First of all, they contribute to conversions: 80% of shoppers trust online reviews as much as a personal recommendation. Positive business reviews contribute to good brand awareness. They also act as powerful citations and give you the chance to take advantage of their ranking power. Putting your URL and name on a high ranking review site like Yelp will get your brand to the top of search rankings for keywords you might not normally be able to compete for.
Blog and Forum Comments

Promote your site through comments on blogs, forums and question and answer sites. Create a profile and include a link to your website. Use it to leave comments in discussions that are relevant and on topic to your website. If you answer questions and add value to conversations, you’ll establish yourself and your brand as someone with knowledge in your niche. Always stick with high quality blogs and forums and avoid any comment areas that have already attracted a lot of spam. This will help Google associate your URL with good neighborhoods on the web. Only include a link when it makes sense and avoid leaving comments all over the place that simply promote your website or business — popular commenting platforms such as Disqus make it easy for blog owners to see all your comments, and they’re likely to mark you as spam if it looks like you’re only out to help yourself. If several of your comments are marked as spam your reputation will suffer, making it less likely that your comments will be published in the future.

This off page SEO trick isn’t as popular or effective as it was in the past because most comment sections and forums use nofollow links. However, links can still drive traffic, so as long as you’re adding value to the discussion, you can build awareness and visits.
Document Sharing

Consider uploading certain documents to document sharing sites like SlideShare, Issuu or Scribd. These sites are great for when you have content that search engines can’t crawl, like PDFs and PowerPoint files. When you publish content on a document sharing site, treat it like it’s content for your own page. Do keyword research to find a list of keywords to target and optimize parts of the document as if they are traditional on page SEO elements:
File name: Use keyword-rich file names when you upload your documents. Follow SEO best practices like using only lower case letters and avoiding underscores between words.
Titles: Optimize your titles like you would title tags for a web page. Don’t go over 50-60 characters and use your target keyword at the beginning.
Transcripts: In the case of PowerPoints and videos, include a transcript of the content. Crawlers can’t read those file types so they won’t see your keywords otherwise.

Come up with effective calls to action to add to your content and link back to your website. You’ll be able to piggyback off of the hosting site’s ranking power to get your content to rank for keywords your site can’t compete for. Optimize your landing pages to convert users who click through to your site.
Image sharing

Publish and share your images on photo sharing sites like Flickr, Pinterest or Photobucket. You can treat these pages almost like they were a social network or document sharing site. Follow filename and title optimization best practices, and include a description using your keywords. Include a link back to your pages in the description. These pages generally have high PageRank and trust, so it’s good to have your content associated with them. Plus, users can comment and share your content, which will help your brand awareness.
Video sharing

Videos are one of the most popular types of content online, particularly for advertising: A third of users’ time online is spent watching videos. And it’s an expectation for businesses: 55% of consumers think a company website should have a video. So producing short, entertaining videos with good production quality makes your content more attractive to users. If you do create video content, share it via video sharing sites like YouTube, Vimeo and Dailymotion.

Create a profile using your brand name and follow the document sharing best practices for filenames and video titles. Include a link to your website and use your keywords naturally in the video description. The links don’t pass link juice but they’re still crawled, indexed and served in search results.

Image and video files are great candidates to go viral, which can have huge short and long-term positive effects on your SEO.

Final Conclusion

So as you can see there’s a lot more to off page SEO than just link building and link juice, even if that is the off page task SEOs spend most of their time focusing on. Remember, though, that SEO isn’t an overnight process, nor is it a one-time deal. You’ll often find yourself repeatedly revisiting various steps from this list, some more than others. However, if you do it right you won’t have to wait too long before you start to see the boost in your traffic and, ideally, conversions.

Thursday, 22 September 2016

Interview of a CEO influences to become non conventional businessman

You may be have met a lot of CEO's in your daily life but I am sure you have met very few non conventional CEO's those become successful on their non conventional business method. Today, we are going to talk with such a non convention Conventional ceo who is an educator, author, stock evangelist, businessman and organiser Anirudh Sethi. He Analysis on Global Indices, Metals, Energy & Indian Indices with trading psychology as written two books on them.Yes he writes everything in relate to TRADING PSYCHOLOGY on this Blog.Writes for Global Commodity ,Forex Market.Organize Seminars on Technical Analysis and Trading Psychology. He is the founder CEO of the Rudraksh Cap-Tech Limited which deals Philately and Numismatics (collecting stamps and coins). He has busy schedule , so there is no time to reply us , just 13 questions were asked to him in a chatting season which is reproduced here for our readers. 

1. Please express yourself such I don't know who are ?

Myself Anirudh Sethi ,Forecasting about Global Financial Market
-Writing Articles on Trading Psychology and Organizing Seminars
-Involved in Stock market +Commodity +Forex Market sinc last 25 years

Yes ,Apart from Above activity deal in STAMPS ,COINS !
2. How do you see the company changing in short spoon of time, and how do you see yourself creating that change?

Rudraksh Captech first philately and numismatic company and will start selling online stamps and coins and getting soon Auction licence too.

-Innovative Idea and Alternative source for Investment

3. Pitch our service as you would in a sales meeting.

People should invest in stamps ,Risk free Investment 

4. What are your goals?

Goal :Sky is limit once people understand the module

5. What Are Your 3 Biggest Accomplishments?

First listed company deals in Stamps ,Coins and soon will start Auction house too.Tons of opportunity.

6. What other common CEOs do you look up to?

They see only profit but I see the maximum loss would be if the project fails. 

7. Tell us 3 things you like and 3 things you dislike about your current position.

No Official Twitter Account owned by ANIRUDH SETHI

No Analysis Done by ANIRUDH SETHI

Indian Stock Market/Stocks/Commodities tough market

8. Explain the rationale behind each of your career moves.

Stock Market is passion since college days and still work 20 hrs daily.
Now from last 20 years or more collecting stamps ,coins and Historical Newspapers.It's an unorganized sector in India and having huge scope.Millions of People Don't know value of stamps and Investment can be done in Philately and Numismatic

9. What has been the biggest let down in your career so far?

Till today everything is fine with life.Aim is high in life but not to do anything wrong is life's motto.

10. In your own words, can you tell me what a company do?

A company sees the profit only.
11. How communication skills help ceo?

Tough and rigid with flexible mind

12. How would someone write about your life for a magazine or newspaper?

No worry in life at all.Everything achieved with hard work and by god grace.Still learning many things and still many opportunities exist.
Yes ,Passion from STOCK Market to Stamps ,Coins ,Collection of Historical Newspapers ,Autographs and many more things.
Reading Books ,Having big library and One of biggest collection of LP Records in India and of Historical Newspapers in ASIA

13. Teach something which I don’t already know.

Still student in every subject.Still learning everyday new.Working hard and working for 20 hrs daily.Never slept on same date ,Taurus really work hard.
Money is not Priority in life ,But passion to learn and work hard.

Sunday, 11 September 2016

Solid Concept to Setup a Website for Perfect Blogging Business

Website or blog setup may be an older topic for expert IT professional or internet savvy users but there are millions of people still want to know, how to setup a website? Honestly, I get 500+ emails daily and 100+ mails belongs to website making categories, those are probably newbie.
So, it is quite impossible to reply all the mails but it is possible to reply all via an article link where every thing is noted about a website or blog setup process.

This concept works fine as my some other articles on business and entrepreneurship. Hence today’s article aims to cover very thing of blogging and website setting methods. Just wait and follow as given bellow-
Before going to main topic, you must think some basic of website such budget conception, target orientation, customization and real time content management process. These all things are parts of website creation project.
The primary needs of a website either for blogging or business are listed on the based on my 8 years experience.
1. Solid planning on target orientation:-
It is the main and only factor which can make successful startup in business and blogging. Why the website needs, what are the target of the website, who are the audience, what does the website provide, Content management process, what is the revenue generation method and ROI analysis. These are the factors should be planned before starting a website and should be executed gradually.
2. Select name or choose domain:-
Picking a domain is not big deal but it should be familiar with business or service which can be easily remembered by the audience. There are various type of domains available, Such as TLD (top level domain), country based (in, ca,us,au etc), organization(org),information(info), business based(biz) and many more. But my suggestion in domain selection that it should b TLD which may be more specific to proposed business. However, dot com, dot org and dot net are the better for quick attention from targeted audience globally. Simply go to any registrant and book the domain as proposed business desires such Godaddy, Hostgator etc.

Some experts have expressed that using Google’s Keyword Tool will be a bonus option to choose a perfect domain which will say the perfect search number regionally or globally for a particular word or phrase.

3. Choose Perfect Hosting Service:-
It is another important factor for a website to go online. Perfect hosting service provider will give new dimension to a website. There are various type of web hosting services are available such as paying hosting provider and free hosting providers. But long term legit website always needs paid hosting service either it is dedicated hosting service or share hosting service. For a small business, share hosting service is better because it cost very low. Before buying a web hosting service must check their software, hardware, bandwidth, TOS and customer support system. Another thing must remember that the reputation of hosting provider is verified by authorized experts from the industry.

Normally, it cost $3 per month for web hosting. Hostgator, ipage, bluehost, bigrock are a few of reputed hosting service providers.
3. Perfect Content Management Platform (CSS):-
There are a lot of content management system available either free or paid but it needs to choose perfect one as target orientation. Such a few of them are WordPress, Posterous, Tumblr, Yola, Web etc. But Google owned Blogger is also a good content management system which offers free service with hosting till date but there are some limitations on use. As per my experience says that maximum newbie start their journey via blogger.com and latter migrated to self hosted WordPress.

So here is the set up process of WordPress-
i. Login hosting account
ii. Check DNS
iii. Long domain registrant account and change DNS
iv. Wait 15 minutes and Install WordPrss via builder software
v. Now login via Admin panel (Dashboard)
vi. Choose theme or skin as desire
vii. Customize sidebar and Home Page
viii. Start to write contents
ix. You are ready to live
x. Must add pages such About, Contact, Privacy etc.
For more information and practical vision check via YouTube Video of WordPress Installation.
4. Real Time Based Content on Target orientation:-
It is known to all that content is the most important factor of success and get attention from audience. So, it is better to write quality content on the base of targeted business or service. Such we have seen that maximum successful website carry the real time quality which is the main hidden secret of their high voltage audience.
5. Search Engine Optimization Strategies:-
Search engines are the main source of organic traffic to any website or blog, so it is better to optimize the targeted website. There are two type of search engine optimization are seen in online world such white hat and black hat seo but white hat is legal and it will give long time survival in the industry. Hence we prefer to say, seo means white hat search engine optimization and it is divide in two parts such on-page seo and off-page seo. On-page seo covers the matters such as keyword selection, content writing, programming languages, loading speed, out going link, url structure, etc. Similarly off-page seo covers the matters such as link building, link pointing, article marketing, comment interaction etc.
However, all those activities are carried only for get attention from audience. Search engine friendly websites are seen top ranked in SERP (search engine result page) but must keep attention on user friendly navigation of the website.
6. Performance monitoring:-
There are lots of website monitoring tools but Google providing Webmaster Tools and Analytics tools are more reliable and free of cost. So, it is needed to verify the targeted website via Google provided codes and website owner can observe the performance of his/her dream website. Google webmaster tools help to index more quickly in Google search engine and Google analytics help to check out the traffic stats.
Final thoughts of the author:-
Content always plays the lead roles of success in online business or website, so it is better to update targeted website regularly because search engine likes fresh and real time contents. Another positive factor of regular update is that it will influence audience to re visit targeted website.

Friday, 2 September 2016

Ecommerce market: 3D smartphone by Amazon

Fire Phone has received 3D-interface and tight integration with Amazon services. Amazon has officially presented its first smartphone, called the Fire Phone, with the 3D-interface and object recognition function. 

Fire Phone Amazon's main feature is its 3D-interface, which is implemented with the help of four additional front-end cameras that track the position of the head of the owner, even in complete darkness. This allows you to change the angle of the picture image on the screen, creating the effect of "dynamic perspective" that simulates a full 3D image. The achieved results can be compared with the situation when the user is holding a box with a window and looks through it on the object in the box.

Another innovation was the introduction of objects recognition that fall into the "field of view" of the main camera. This technology is called Firefly, with its help, the user can scan the product information. Firefly filters image and isolates bar-and QR-codes located there, as well as numbers and text, allowing you to identify the product. Using this feature, the user can save information about the product in the Fire Phone, and then go to their purchases or order services on Amazon service or even order college essay help online.

Firefly feature was created as a primary means of Fire Phone integration with other Amazon services, providing user-friendly interface for the purchase. It's quite a clever move on the part of marketers that allows the user to go to a regular store, choose items there, and then, pointing at his Fire Phone, order it on Amazon. Furthermore, smartphone allows you to identify music tracks and videos that a user listens to or watches. 

Fire Phone got a 4.7-inch screen, protected by Gorilla glass, 4-core processor with a frequency of 2,2 GHz, RAM 2 Gb and 32 Gb or 64 Gb of internal memory. The main photomodule got 13 megapixels and optical image stabilization system. In addition, users will have access to an unlimited cloud photo storage. 

Powered has got OS 3.5 operating system, created by Amazon itself based on the Android code to preserve the possibility of application compatibility. Fire OS is different with its orientation to work with content from Amazon, as well as the redesigned interface. One of the features of the Fire OS is the ability to transmit gadget to a minimum power mode, which turns off the entire operating system segments, and the necessary information is stored in memory, which requires low power consumption. This system can significantly extend the gadget to work in the "sleeping mode”. 

In addition, users will receive a free Fire OS support, in which Amazon ensures professional response in 15 seconds, which can have full remote control over the gadget to diagnose and resolve the problem. For Amazon features such requests 649 and 729 dollars for models with 32 Gb and 64 Gb of internal memory, respectively. But in the case of a contract with AT & T, the costs will be $ 199 and $ 299. 

Taking into account the focus of the smartphone on Amazon service, Fire Phone is focused on the US market, providing a tool for shopping rather than a full-fledged flagship that attracts users with the best characteristics of the market. 

At the same time, the introduction of new and innovative features, such as 3D-interface and the Firefly, may play into the hands of winning the competition, who took over the tight fitness trend that firmly entered into almost every new product. How this decision will justify itself only time will tell, but given the fact that Amazon's main income is received from its main business of online sales, even Fire Phone failure will not affect the financial success of the company. The launch of the gadget in the new ampoule may be a test of whether the consumer society is ready to receive such a tool for shopping. Let's recall that analysts predict incredible growth in sales of smartphones, which will become even more popular and overtake computers in sales all over the world.

Thursday, 1 September 2016

Secret Reveals: SEO Checklist for Entrepreneurs in 2017

Any SEO expert or SEO company provides their students a SEO checklist as one of the many take-home materials. Use this excerpt as an in-hand to-do list or basic audit outline.

Secret Reveals: SEO Checklist for Entrepreneurs in 2017

While this checklist isn’t exhaustive (although it’s constantly updated and growing!) many people find this list to be a helpful reminder of the many items to check during their SEO projects.

Mobile Optimization

Mobile internet use isn’t a fad. It’s just our way of life. More searches happen on mobile than desktop. And Google says that 20 percent of mobile queries are voice searches.

For businesses, people’s growing penchant for mobile search and browsing is an opportunity to outshine and outperform the competition.

Digital marketers talk about a mobile-first world. This means positioning a business’s website to fit the mobile browsing experience. Here are basic but important things to check related to a website’s optimization for a mobile visitor.

1. Mobile Usability

Search engines are invested in providing users a great mobile experience. See how your site is performing on mobile devices with the Mobile Usability Report, located within the Search Traffic section of Google Search Console. This report lets you know if your touch elements are too close, if your content is sized to the viewport, your Flash usage, font size and more.

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Lastly, you can run important URLs through Google’s Mobile-Friendly Test for developers here. Similarly, Bing offers a Mobile Friendliness Test Tool.

Page load speed is also a ranking factor, especially for mobile. Skip down to Point 37 in this checklist for the tools to check page speed.

2. Mobile and Voice-Related Keywords

When was the last time you tried a voice search of your keywords? Try to find your business and competitors as your customer would with a voice search. Are you optimizing for relevant voice search terms like “near me”? Are you accounting for searches formed as questions and in sentence structure, more and more common with the advance of voice queries?

For a deeper look at mobile and voice search optimization, our SEO Tutorial’s step on mobile SEO provides a starting place.

3. Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages, AMP for is an open source project that enables web pages to load instantly for mobile users.

Google intends to broaden the scope of Accelerated Mobile Pages (AMP) to extend to all web pages, and as of this writing, AMP is available for news publishers, ecommerce, entertainment, travel and recipe sites.

AMP pages get a ranking boost in the mobile search results. If a business aligns with AMP requirements, create an AMP version of content. At the very least, become familiar with AMP technology so you can implement and be ahead of the curve as Google prioritizes AMP further.

On-Page Optimization

Review each important page, from the home page to a high-priority product page, with an eye to these issues.

4. Head Section Order

BCI’s best practices is to ensure your web pages’ meta tags are in the right order: title, description, keywords. Remember, the information you put in these tags is often used to render the title and description in the search engine results pages, and could likely be what searchers see in the search results.

5. Title Tag

In general, title tags should be about nine words. You want to make sure the most important information, including top keywords, shows up before the cutoff in the SERP in Google around 600 pixels, which translates to approximately 70 characters including spaces.

6. Description Tag

The description tag should also include the most important information and keywords before the SERP cutoff, which translates to approximately 24 words or 156 characters including spaces.

The title and description text can assists in conversions. Don’t forget to craft compelling tags. You don’t want to waste your prime real estate in the SERP with boring copy. Read more about the ins and outs of meta data.

7. Keywords Tag

The meta keywords tag is not a ranking consideration for Google, but our SEOs use it for basic optimization guidance and tracking over time.

If a page has an SEO keyword target, record a primary and secondary keyword in the meta keywords tag. This way, the target is contained on the page and can translate even when a page changes hands between teams and over generations.

List keywords in order from longest in length to shortest in length, separated by commas. Never keyword stuff this tag to steer clear of trouble with search engines.

8. Heading Tags

Headings serve the purpose of allowing a reader to see the main sections and points of a page. They are a visual cue for a reader of what topics are covered on a page. They’re also a signal to search engines about the topics on a page.

As a technical point, make sure the first heading tag within the body of a page is an <h1>. The following heading tags can be <h2>, <h3>, <h4>, etc., and should be used like a page’s table of contents. Navigation elements and other global text should be styled with CSS and not heading tags.

9. Word Count

The amount of words you have on a web page will vary by topic, keyword, competition and user intent (read about the three types of user intent to the right).

To determine the number of words needed on a page, count the number of body words on the top ranking pages for a keyword you’re targeting. That will give you a ballpark for what a search engine considers the normal word count for that topic. It’s safe to say that informational web pages almost always warrant a minimum of 450 words.

Quality content is key. Since the Google Panda Update penalizing low-quality content, avoid duplicate content and thin content and focus on robust coverage of your website topics that prove your subject matter expertise.

10. Call to Action (CTA)

It is important that your key pages all make it clear what primary action a visitor should take. On a product page, the CTA to “buy” or “call” or “get a quote” should be prominent, clear, and easy to select.

On the home page, it should be easy for the visitor to take the next step in the conversion funnel. The actual language of the call to action should be active and the placement and design of the CTA should draw the visitor’s attention.

Note: A page doesn’t have to be transactional in nature (in contrast to an informational page) to warrant a call to action. If an informational page is a top-performing traffic driver, for example a blog post that answers a common question or a FAQ page, include a CTA to encourage the visitor to further their engagement or enter the conversion funnel.

11. Image and Video Optimization

Images and videos are engagement objects that adds visual excitement and multi-media interest to any page. Images are important to include on a page to break up text elements and keep a reader interested in the content. Videos are a highly consumable content format with additional SEO benefits and social sharing power.

While images and videos provide additional ranking opportunities through image, video and blended search, they do pose some additional optimization considerations.

Images and videos can slow down the load of a page. To reduce file size and to increase speed as much as possible, include width and height attributes in image tags. For images, resize the files to the display size rather than uploading the original file and asking the browser to shrink it.

File names should be descriptive and include keywords. As a general rule, avoid including text in images. Search engine spiders can’t read all the text in an image, and so a search engine can’t index and understand the content of an image.

Also, make sure to include an ALT attribute with images. The American with Disabilities Act says you should always describe the image on the page for the vision impaired. Ensure your images have proper descriptions associated with them, and if appropriate, keywords for the page. ALT attributes are also required of validated HTML code.

For videos, there’s a whole slew of optimization best practices, including optimization on YouTube, Vimeo and other video hosting sites. Read our guide on 10 video SEO tips to improve SERP rank.

12. Structured Data Markup

Structured data clarifies for the search engine what content on your page is about. Specifically, it helps the search engines understand what type of information you’re presenting.

On your company’s About page, for example, use structured data markup to indicate your street address and phone number so it has the potential to show up on a SERP.

Along with a location and phone number, other common data types you can use mark up are reviews and ratings, such as on a services page or product page, and events.

There are various structured data markup languages: microdata, microformat and RFDa, and the most often discussed Schema. For more on how to implement structured data on your site, check out How to Use Schema Markup to Improve Your Website Visibility in Search.

15. Social Markup

Social markup, or social meta tags, refers to the code used to enhance content on Facebook, Twitter or Pinterest.

Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins are the major social markup tags. Content in these tags dictate what image and text will show up on Facebook, Twitter or Pinterest when someone posts your content on social networks.

By specifying social markup in your HTML, you can ensure you look your best on social media.

There are six types of Rich Pins: app, movie, recipe, article, product and place.

The Twitter Card types are: Summary Card (with or without a large image), Photo Card, Gallery Card, App Card, Player Card and Product Card.

The basic Open Graph tags are title, image, and description; Google+ will use the Open Graph tag content to generate a preview, and Twitter will fall back on Open Graph tags if no Twitter Card markup is specified.

14. URL Optimization

Use dashes rather than underscores for URLs. Underscores are alpha characters and do not separate words. Dashes (or rather, hyphens) are word separators, but should not appear too many times or it could look spammy. For more on this topic, check out this post by Google’s Matt Cutts.

You also want URLs to be descriptive and contain keywords, without being spammy. And shorter URLs are preferable to long URLs.

15. Fully Qualified Links

If you make your internal links fully qualified, there’s no question by search engine spiders, browsers, etc., as to where the file is located and what it’s about. If your link looks something like “../../pagename” (a relative link), then it may result in crawl issues for some search engines.

Rather than relative URLs, use fully qualified links (http://www.domain.com). The sitemap should always have fully qualified URLs.

16. Content Freshness

Make sure to periodically review your content (web pages and blog posts) to make sure that it is up to date.

For example, this very checklist is continually refreshed as SEO best practices evolve with search engine guidelines.

From Google’s Search Quality Raters Guidelines: “unmaintained/abandoned ‘old’ websites or unmaintained and inaccurate/misleading content is a reason for a low E-A-T (expertise, authority and trust) rating.”

What’s on your site that needs a refresh? Update it.

17. Make JavaScript and CSS External

You want to be sure the most important code is the first thing the search engine bots crawl. Work to ensure there aren’t unnecessary lines of code above the body text by externalizing JavaScript and CSS code that gets in the way of keyword-rich content.

Sitewide Optimization

In March 2014, a document called the Google Quality Rating Guidelines introduced the terminology E-A-T to the SEO community. A shorthand way of referring to expertise, authority and trust, E-A-T is now a pillar of search engine optimization.

A site as a whole should signal expertise, authority and trust while conveying subject relevance and optimizing for search engine accessibility. The following items address this.

18. Contact Information

An explicit E-A-T signal, the search engines expect that a trustworthy site will clearly and visibly include contact information, such as a phone number and address.

19. Testimonials

Another E-A-T signal, testimonials located on your site supports your authority as a business and your value to your customer base. Testimonials are great for signaling your value to your human visitors, too!

20. Privacy Statement

Having a privacy statement on your site is considered a trust signal for the search engines. In addition to bolstering your trust with Google and Bing, it’s a best practice to include one. A privacy statement lets site visitors know what you’re doing with any data you collect about them.

21. Text Navigation

Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see. Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top nav. This is a search engine accessibility issue.

22. Sitemaps

Your site should have an HTML sitemap, and every page should link to that sitemap, probably in the footer. You should also have an XML sitemap you submit to search engines. If you already have sitemaps, check them regularly to make sure they’re current.

You can learn how to create a sitemap for users and search engines to easily access all areas of your site in our SEO Tutorial.

23. Robots.txt File

The Robots.txt file tells the search engine spiders what not to index. It’s important this file exists, even if it’s empty. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site. (This has been known to happen!)

24. Keyword Strategy and Research

The keyword strategy development and research is an ongoing process that essentially never ends. It starts with extensive keyword research and iterates with extensive research. One could write novels about this topic; just know it’s part of any solid SEO checklist.

Our SEO Tutorial will get you started and includes a free version of the SEOToolSet Keyword Suggestion Tool.

25. Linking Strategy

This section warrants way more than just a few sentences, but it should be noted as part of the SEO checklist. Your internal linking structure typically stems from your siloing strategy. Your inbound/outbound links should be part of an organic, natural strategy in compliance with search engine guidelines, and be monitored regularly.

27. Server Configuration

Regularly check your server, looking for 404 errors, 301 redirects and other errors.

Here’s a free tool, no sign in required, and instructions on how to use theCheck Server Page Tool to monitor your web server for errors.

28. Static Pages

Complex, dynamic URLs could be a problem. If your URLs have more than two query string parameters and/or dynamic pages aren’t getting indexed and/or you have a lot of duplicate content, consider converting them to static pages.

You can also use mod_rewrite or ISAPI_rewrite, as appropriate, to simplify URLs. Rewritten URLs will appear to be static pages. This tends to be a lot of work, but is a surefire way to address this issue. You can also use the canonical tag to tell search engines that the current page is intended to be indexed as the canonical page.

29. Static Content on Home Page

If you have a home page with content that constantly changes, it can result in diluting the theme of your site and cause poor rankings for key terms. Try to maintain sections of consistent text on the home page.

30. No SPAM Tactics

Make sure your SEO strategy is following Google Webmaster Guidelinesand Bing Webmaster Guidelines. If ever in doubt about any of your tactics, you can also refer to what Google accepts for SEO.

31. Duplicate Content

Do a search to see if your content exists elsewhere on the World Wide Web. You may want to check out CopyScape.com and use it regularly.

Duplicate content is a problem because it’s a low-quality signal to search engines and can cause your site to rank lower. If you, for example, have three pages on your site with the same content, a search engine will then choose on its own which one to rank for relevant queries — and the page they choose might not be the page you wanted to rank.

Webmaster Tools

What’s an SEO without their tools to surface data that leads to analysis? Just remember, there’s a difference between data and wisdom.

32. Web Analytics

There’s much you could say about web analytics in your SEO strategy. The important thing is to make sure you have it. Ensure your analytics are properly set up and monitor them regularly to find out of if the keywords that are generating traffic are in your keyword list, and that your site is optimized for them.

Per usual, our SEO Tutorial unpacks the role of analytics in the step How to Monitor Your SEO Progress.

33. Webmaster Tools Accounts

Webmaster tools accounts for Google and Bing give site owners insight into how search engines view their sites with reports on issues like crawl errors and penalties. If you haven’t already set up a Google Search Console account, this article will walk you through it. For help setting up a Bing Webmaster Tools account, view the Bing Webmaster Help & How-ToGetting Started Checklist.

34. Crawl Errors Report

When a page has a crawl error, it means the search engine is unable to access the page. The first place to begin troubleshooting this issue for Google is the Crawl Errors Report, which can be found in the Crawl section of Google Search Console. In Bing Webmaster Tools, go to the Crawl Information Report in the Reports & Data section. Read more about crawl errors here.

35. Manual Penalty Review

If a manual penalty has been levied against you, Google will report it to you within Google Webmaster Tools. Check the Manual Actions Report within Search Traffic. Read more about the Manual Actions Report here.

You can also find out if you’ve suffered a penalty from Bing. Review the Index Summary chart with the dashboard of Bing Webmaster Tools — if the number of pages for a given site is set at zero, you have been hit with a penalty.

36. Algorithm Updates

If your site is running Google Analytics, use the Panguin Tool to check your traffic levels against known algorithmic updates. If you see any drops or rises in search referrer traffic at a time that coincides with Penguin, Panda and other known algorithm updates, you may be affected by a penalty. Read more about penalty assessment here.

Google is changing its algorithm all the time. The most recent buzz in the industry has been around RankBrain, machine learning — and how new artificial intelligence technology is changing the search results. While optimization for AI is not as straightforward as checking for traffic drops, familiarize yourself with how SEOs should approach RankBrain in our recent podcast episode.

37. Site Speed and Performance

Check PageSpeed Insights in Google Search Console or use tools likeGTmetrix.com to analyze and improve a website’s performance. For more on improving page speed, read Page Speed Issues Overview for SEO.

Want more SEO tips? Our online SEO Tutorial teaches you search engine optimization step-by-step, and it’s free then contact me 

Saturday, 20 August 2016

Top Secret methods impact SEO via Social Media

Now, it is 8 years in SEO and online marketing filed along with regular website designing business. Far too often, I see companies operating their SEO teams and their social media teams completely separate from one another. When in reality there is a desperate need for coordination among them.

Top Secret methods impact SEO via Social Media

Having a well-planned content strategy is one of the most important things you can do to drive traffic via SEO and social media. Without content, your social media profiles will remain flat and, in all likelihood, so will your site traffic. When formulating your content strategy, however, it’s best to keep in mind that you have the opportunity to benefit both in terms of Google rankings and social media engagement.

This may come as a surprise to many marketers since conventional wisdom has it that social media has zero, or close to zero, impact on SEO. I find it very frustrating when people sharing this misguided impression. Of course, social signals influence SEO. If factors like site speed, time on site, links and content structure can all impact search, then why wouldn’t something that can sway all of those things count as well?

I have listed below a few ways that social media can help when you are trying to get Google to index your website, build your local listings, get eyes on your most engaging content and connect with influencers.

1. Build Branded Local Citations With Social Profiles

This is possibly the most obvious and most common fail among local businesses. Many social media sites are now asking businesses to add their locations to their pages. Facebook, Google+, Foursquare, Pinterest, Yelp, LinkedIn and others all have local business pages. Why is this important? Because if your local business does not claim its local page from these social sites, someone else will claim it instead of you.

Businesses that leave their local business pages up to the whims of social media algorithms are asking for trouble. Social media sites will pull information (address, business name, business type, phone number, etc.) from other places on the web and create a profile to the best of their ability for you. These pages are then available for people to check-in at, claim and review.

Anyone searching for that business or for a business similar to yours within the area will be shown links to these pages in their search results. The bummer? The pages created for you are often wrong. So claim all of your pages. It’s better to know that you can access and even post on them when you need to, and leaving your local search fate up to the algorithm gods is never a good idea.

2. Use Shares From Influencers as Bot Bait

Google has admitted to “working towards assessing authority of individuals” as a ranking signal. This means that they are grading people on influence and the content that those people share may be used as a ranking factor. We saw this first with Google Authorship, and now we are seeing it with tweets appearing in search results.

What’s more, Google has been increasing Twitter content’s indexing and appearance in search results. More telling is that Google has been prioritizing the indexing of tweets posted by people with certain authority rank thresholds. That’s right – not all tweets are equal.

So how do you influence the influencers to share, comment on or engage with your content? Create content that mentions them, ask them for guest posts or share their content. This is the age of people-based marketing, and there is no better way to get people involved than by engaging with them. Try compiling and publishing expert quote roundups on your blog, newsletters, and social presences. You can find quality content and relevant influencers by using tools like Buzzsumo or Nuvi.

3. Curate Content for Stickier Referrals

As mentioned in the previous section, influencer relationships should ideally influence your content strategy. This concept does not only go one way. You can curate content from influencers within your niche and share it. Using tools like Start A Fire even allow you to take your content from a third-party site and add a badge with your own content recommendations to the page.

Let’s be real. Curated content on social media gets much more engagement than promotional content, but marketers often hold back on sharing third-party content for fear of sending their audience to someone else’s site. You no longer have to worry about. Start A Fire will allow you to share curated content and use it to drive traffic back to your website. This is a huge advantage for marketers who are trying to increase engagement and also impact the bottom line.

Why does this matter? It’s prequalified traffic. The people who see your badge are already interested enough in the content you share that they want to see more of it. In this sense, this type of tool will not only put your mind at ease that you won’t lose your audience when you post links to third-party content, but it will also increase qualified click-throughs, thereby lowering bounce rates, which ultimately help improve your search rankings.

4. Optimize for YouTube Search 

Although it’s more of a social network and a user-generated content platform than anything else, YouTube is also the second largest search engine in the world. Need another reason to take it seriously for SEO purposes? YouTube is owned by the largest search engine in the world, Google.

While solutions for proprietary video streaming do offer some compelling features, many search experts believe it is imperative that the video content on your website be powered by YouTube. Connect your account to your Google Business page, complete your video tags (appropriately), fill out the content description and add CTAs to your videos. Too many marketers miss out on huge SEO opportunities by ignoring YouTube. Don’t be this person.

Final Words : 

Instead of discrediting social media’s ability to impact overall marketing and business strategies in the short term, we need to start looking for the ways that social activity can already improve our rankings. Instead of focusing on what we believe that social media can’t do, it’s time to focus on what it can do.

Social media can improve many factors that have an impact on search rankings. This is a fact. Do yourself and your company a favor and rethink the way you use social media, find where it may have the greatest impact for your business, and test those theories.

Tuesday, 16 August 2016

Freelancing Job Seekers Planning mantras in 2017

Well, today I want to talk about how to bust out of the feast-or-famine trap and earn more freelancing. You do this by laying the groundwork now for a thriving business in the fall and on into 2017.With the obvious rise in technology use over the past several years, tech has flooded into more and more areas of our lives. From shopping to education to dating, future employment opportunities are now taking a slice of the pie. According to the databases of Elance, Fiverr and Upwork, the best freelancing jobs for the future range from voice acting to legal consulting to even book cover design and Korean translation.

Over 53 million Americans freelance, accounting for a third of the U.S. workforce alone. By 2020, this number is expected to increase to 50% of the labor force. Millennials want flexibility and freedom, which freelancing offers to both the entrepreneur and the freelancer. On the other hand, the 9-to-5 caters to an old-fashioned status quo of conditional mobility and a lack of adventure. Today, millennials are more focused on living, not just working.

The top 10 jobs of the future undoubtedly involve freelancing. Even the best 9-to-5 jobs are rigidly structured and do not offer the most promising careers for the future. In fact, CareerF oundry shares, “In the last five years alone, the average earnings for freelancers have increased by 50%.” Freelancing is the real deal. Only the best career choices for the future involve technology—communicating with others on a daily basis through the miracle of the Internet. Many people wonder how to find freelance work, but there are dozens of resources online, such as Freelancer and Upwork, that dish out the top jobs for the future. You do not have to waste your time scratching your head on how to get a freelance job. All of the future jobs in demand are available at your fingertips right this instant. For example, communities like Valoso offer opportunities for professional video editors to flaunt their expertise.

Although freelancing may not appear to offer the same security and atmosphere as the 9-to-5, most people won’t miss the conformity. Job opportunities in the future are bursting with future freelance jobs that you can access in the comfort of your own home. Read on to discover exactly why traditional 9-to-5 jobs are not the careers of the future. Although 33% of freelancers are millennials, most are actually middle-aged. This is because more and more adults are realizing the advantages of freelancing, such as in double-income homes or homes with disabilities. Businesses have realized that freelancers provide high-quality work that deserves ample reimbursement. In fact, the highest paying freelance job on the market right now, intellectual property law, makes a whopping average hourly pay of $121.73.

One of the most envied perks of freelancing is that many freelancers set their own hours. That is exactly why 9-to-5 is a thing of the past. Employees no longer have to suffocate under a rigid structure but instead have the freedom to choose when and even where they work. Probably the most rewarding factor for freelancers is that they get paid for doing something they enjoy and excel in. With the 9-to-5, workers may indeed demonstrate and savor their craft, but they can never maximize their individual skills. Freelancing allows for this balance of power when it comes to compensation for competence. Although freelancers miss out on financial coverages from businesses, they find the payoff worth it. Plus, organizations like Freelancers Union are starting to offer benefits like health, dental, disability, life, and liability insurance, making freelancing more accessible to all.

No, it’s not too early to think about next year! In many ways, it’s the perfect time.

The less desperate you seem when you present yourself to clients, the more likely it is you’ll be able to line up some great-paying freelance work. You seem busy and successful, instead of broke and pathetic.
Thinking way ahead also allows you to research prospects more carefully. It takes the pressure off and lets you take time to research the size of their annual revenue, or the types of articles they publish, to see if they’re a good fit for you.
If you need to, continue marketing for more immediate gigs. But reserve some time for pursuing your long game.
When you inquire about opportunities for the coming year, that telegraphs to prospects that you must be booked up until then. Why, you’re marketing six months out! That’s a pro move.
What can you say to prospects now to pave the way to better earnings late this year or early next?
Here are four questions that can start a conversation with prospects, position you as a pro — and help you land some juicy freelance gigs:

1. Is your 2017 editorial calendar available yet?

Most national publications work out their editorial calendar pretty far in advance. Their plan for next year will start circulating around the office pretty soon.
They may not post it online until late fall, but if you ask, you might get your hands on it much sooner. If it’s not ready now, find out when it will be — then check back in when it’s supposed to be released.
Getting a copy of the editorial calendar earlier gives you more time to think, research, pre-interview, and develop story ideas that fit themes your target publication will explore in the coming year. You’ve got time to look up how they did last year’s special section on vacation getaways or bathroom hardware, and figure out how to bring them a fresh slant.
It’s a great way to get a jump on the competition and stand out with more well-thought-out ideas.

2. Are you planning your 2017 marketing calendar now?

The bigger the company or publication, the farther ahead they tend to work. Offer to help (a little). If you can be part of the conversation about upcoming issue themes or marketing campaigns, it puts you top of mind when it’s time to execute on those plans. Offer to take a quick coffee or Skype call and give them a few insights and ideas on what’s hot in content marketing, or how you could contribute to their fall/winter efforts. They’ll remember you when it’s time to start making those assignments.
Keep these sort of free-tip sessions to 15 minutes or so — leave them wanting more expertise from you, so you get hired, rather than milked for information and then discarded. After you touch base, stay on their radar. If you discussed case studies in your call and then you complete one for another client, send it over. Email them an interesting article on their industry, ask about a controversy in the sector, retweet their posts — anything that keeps your name in front of your prospect without being obnoxiously salesy.

3. Has your new fiscal year started?

If you target medium-sized to larger companies for writing work, know that quite a few of the biggies have a fiscal year that ends June 30, rather than December 31. That means come July 1, they’re into a fresh pot of marketing money. (For publicly held companies, you can check the financial releases on their website or use the SEC site Edgar to learn when their year ends.) Projects that have been stalled or postponed may suddenly get kicked back into high gear right after 4th of July weekend. Plans are laid for how the marketing budget will be spent in the fall and winter.
Check in now, and you may find you’ve hit a gusher of possible projects, due to your good timing.

4. Will you have writing needs 3-6 months from now?

This is a catch-all way to market ahead, whether the company is cracking a new budget now, knows their exact 2017 plans yet, or not. It shows you’re a businessperson who’s thinking ahead. Connect with business owners who think the same way, and they’ll feel you’re their type of writer.

A typical script might go like this:

I wanted to check in to see if you have upcoming writing needs for this fall or winter. I’m fully booked until then (yes, say that even if you aren’t), but I’m looking for a few new clients who need(your type of writing project here) for the end of the year. Let me know if it would make sense to get together and and make a plan for meeting your future projects.

These are all great questions to ask quality prospects — even while you continue to market for immediate gigs. Go after better prospects with a long-term view, and in just a few months you could turn your whole income picture around.
What’s your plan for booking freelance work for 2017? Leave a comment and tell us your approach.

Thursday, 11 August 2016

Mobile app business essential guide for newbies

So you’re a young, up and coming entrepreneur who has read about the likes of Chad Mureta, and now you want to get into the mobile app development industry but you are not sure how to get your feet wet. Well, there are a few things you should know about before joining the pleiade of app developers struggling to get into the top 5% of app stores.
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For your convenience, here are the shortcuts to each section for faster access:

Native vs Cross-Platform Development
Choose Your First Platform Wisely
Designing For Success
Client Retention Secrets
Marketing (Magic) Tricks
Monetization is Tricky Business
Let’s get to it.
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1. Native vs Cross-Platform Development

Competition in the app business today is so fierce, you have to develop no less than the possible best and most fluid app ever to stay in the game. Fact of the matter is every platform has its own unique set of required coding skills. You’ll want to develop your app in Objective C if you’re looking to develop for iOS, or Java and XML if you’re going for Android development.

Coding it right will allow for high performance and latest API support. If this is your first time, I would advise you to start small, test it out on a single platform, and then look to SaS sites for multi-platform app development

2. Choose Your First Platform Wisely

There are only 3 stores to sell your app: Google Play, App Store or Windows Store. Decide in whose hands you want to put the fate of your app by answering these questions.

i. Want to Get Rich?

The revenue generated at the Apple App Store to Google Play is at a ratio of 8 to 1. Apple does pay more for top developers who build their apps to be sold, not downloaded for free. The Windows 8 Store is still small in terms of its revenue, but it allows apps to run simultaneously on a PC, tablet and smartphone – more mediums, more downloads.

ii. Paid or Free (with ads)?

The majority of Android apps from Google Play are free and reliant on monetizing through advertising. You may even make more money than you would from selling your app upfront. As for Windows, there aren’t many ad networks which support Windows 8’s funky ad formats. So you’ll probably want to sell your app for a fixed price.

iii. Want to Play or Get Real Quick?

The Apple App Store does have notoriety as a hard nut to crack, especially for new developers – more reluctant to promote the new guy. If you want to generate a decent amount of downloads in a faster time frame, go for Android.

App Shopping

That said, Google Play is starting to grow at a much faster rate than its archenemy, and is starting to challenge Apple in the overall revenue category. As for Windows 8, developers are not flocking to it, probably due to some intrinsic problems but pioneer developers from every successful app market always reap great benefits. We’ll see if we can call the Windows 8 Store a ‘successful app market’ in the future.

3. designing For success

It isn’t hard to tackle the designs for an app, here are 6 things you should pay attention to when designing a mobile app:

Less is more – This principle should really be augmented, since you’re designing for small screens.

Pixel-perfect graphics – Don’t be lazy just because the screen is smaller and you think you can get away with mistakes.

Big buttons, big fonts, Icon Matter – In comparison to the specific screen size you’re developing for.

Of Flaws and Features – Stay away from the idea of “It’s not a flaw, it’s a feature”. Be professional about it.

Icons matter – It’s the first thing your customers see. Make the design fit the overall theme of the app.

Test your design – Test it on every known screen size (ldpi, mdpi, hdpi, xhdpi). It should appear the same all across the board. Design it yourself, get an experienced designer or use standard icons such as those offered by Glyphish then edit them as much as possible.

4. Client Retention Secrets

Next we open up the black book of Client Retention Secrets:

(Again) Be Professional – Users love to use simple, professional apps. Have the best possible app in your niche.

Balance monetization and annoying your paymasters – Don’t annoy your users with too many ads or in-app purchases when going for free apps with ads. Also changing your monetization scheme during an update will make you lose users.

Be transparent when using ads – Write about every monetization plan or in-app purchases you’re using in your app’s description page. Users will see from the permissions needed anyway.

Update often, but not without a reason – Constant improvements keep users. Also start working on an update when the number of users, or ratings, are dropping.

Support and Respond – Support as many devices and device screens. Respond to your users feedback via e-mail or comments. If your app requires users to log into an account, use Facebook Login. It’s simpler.

5. Marketing (Magic) Tricks

At the app store: Presentation is essential. Screenshots for your app make a huge difference. The first three screenshots should highlight your app’s best instances!

Product Description

Write a professional sales letter instead of a dry app description. Make it unique for each app if you have a big portfolio! Videos matter. Make a video for each app and promote it as much as possible. Have it in the app description.

Try to get featured on your store with services such as AppShout! when launching. Burst companies like AppBrain‘s are a great way to reach the top, if you have the money to invest. The CPI (Cost Per Install) model seems to work best but if you’re not for the CPI model, take a look at AirBop.

Intelligence gathering

Take a look at the apps which are at the top of your niche. Emulate their keywords and descriptions, but keep yours unique. Also, check out this tool: Searchman SEO. Integrate analytics in your app, it’s the only way in which you’ll know how to improve.

Brand Awareness

Social profiles on every major site. Update them often. Offline promotion doesn’t seem to work unless it’s geolocated. If you have the budget, have a hotspot promoting your app inside a high traffic location such as a mall. Contests and giveaways work in any form, both offline or online via websites, blogs or social media.

SEO Pays Off

Have as many backlinks to your app as possible, from as many quality sites as possible. Google Play’s app ranking system now takes into consideration how many Google Pluses your app has.

6. Monetization Is Tricky Business

You have only 3 options, but you can be creative with them:

Sell at a fixed price
Give it away for free and rent out ad space
Sell unique things from inside the app, aka in-app purchases
Mix It Up

You could have a PRO version (no ads, more features) and a FREE version, but with ads. You can use the free version as a catalyst to boost sales. Have it run ads for users to switch to your PRO version, and list clearly all the advantages of having the PRO version. If you are going for this, take a look at these monetization schemes:

Search Ads (e.g. StartApp)
Usual Ad Networks (e.g. LeadBolt)
CPM Networks (e.g AirPush)
On a side note, you can try to get into more complex and harder-to-get-into monetization plans such as virtual currency: GetJar Gold. It will be worth it.

Final Words: 

Lastly, if you want to opt for the third method (in-app purchases), don’t launch PRO version also. Create a free app, and focus solely on in-app purchases to create revenue. Otherwise you’ll only confuse the user. Stay away from in app purchases + external ads. That will only annoy the user and get your app deleted.