Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 21 November 2017

A to Z of Social Media Marketing of 21st century Successful Entrepreneurship

Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it. Few brands do social media really well, and those who do, see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no tangible results.

For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In such a fast-paced, constantly changing industry, it’s not surprising that some social media marketers might launch feet first into day-to-day work, without a clear strategy of how they will achieve their goals. Social media marketing is a language all of its own. You wouldn’t expect to ace your advanced Spanish class without taking a beginner’s course, so you can’t be too hard on yourself for not gaining thousands of followers or meeting other business goals if you haven’t built a foundation of knowledge. We’ve created the following guide as a first step for any new social media marketers, and to help seasoned pros get back to basics.

What is social media marketing?

In the last decade, social media has grown from a maybe-use to a must-have in any marketing strategy. According to the 2015 Social Media Marketing Industry Report, 96 percent of marketers are using social media in their marketing plans. So what exactly is social media marketing? For one, it’s probably a big part of your job, if not your main job.
Hootsuite’s 2015 Social Media Glossary defines social media marketing as “The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media marketing should be well coordinated with social customer service, community management, and social selling activities to create seamless relationships with customers across their life cycle.”
Keep in mind, the most effective social media marketing programs are also integrated into multi-channel strategies.

Why is social media marketing important?

For those in higher positions, the introduction of social media to an established marketing plan can take some convincing. But social is essential to any strategy in 2016. When you think of all the contributions of social media to your personal life (the ability to connect with your friends and loved ones, greater access to information, etc.) and think of benefits from a business perspective, it’s obvious that social media marketing is important. Some of these benefits include:
  1. Getting to know your audience and market through constant, high-value social media interactions.
  2. Responding to customers and your community, saving yourself time (in comparison to having a phone or in-person conversation with numerous people with the same inquiry).
  3. Keeping up with or staying ahead of your competition (who are also on social media).
  4. Building your customer base.
  5. Increasing your sales and revenue (through building your customer base, raising your positive customer sentiment through social customer service, etc.)
  6. The ability to tell your brand’s story.
  7. Cutting marketing costs (in comparison to traditional print advertising or advertorials).

Social media statistics

To truly grasp the significance of social media marketing and how much it impacts businesses, the following statistics paint a pretty clear picture.
  • As Social Media Examiner shares, 92 percent of social media marketers said that social media was important to their businesses
  • Social Media Examiner’s report shares that 84 percent of marketers have integrated their social media strategy with their traditional marketing strategies
  • 64 percent of marketers are using social media for six hours or more a week, 41 percent are using it for 11 or more hours per week, and 19 percent for over 20 hours per week
  • 90 percent of businesses said that social media has increased the exposure of their business
  • 77 percent of businesses said that social media has increased site traffic
  • Over 50 percent of marketers say that social media has directly increased sales
  • As Entrepreneur states, 69 percent of marketers said that social media has helped them develop loyal fans
  • Forbes reports that three out of four consumers say that social media impacts their buying decisions
  • FastCompany explains that when CEO’s post to social media, 70 percent of senior professionals report that it makes the company seem like a better place to work
  • Social Media Examiner reports that 66 percent of social media marketers see lead generation take place via social with just six hours of use per week (or less)
  • As explained in FastCompany, “McKinsey researchers estimate that $1.3 trillion in value stands to be unlocked by companies who figure out how to apply social technologies in the years ahead.”

Your social media marketing plan

Once you recognize the importance of a social media marketing strategy, it’s time to devise a social media plan. A sailor wouldn’t expect to navigate the seas and arrive at their destination without a map, and a social media marketer can’t expect to achieve all of their goals without a plan. As our guide to creating a social media marketing plan explains, “social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.”
Our guide, “How To Create A Social Media Marketing Plan,” provides a detailed set of instructions for making a professional plan, but here are the key steps:
  1. Create social media objectives and goals
  2. Conduct a social media audit
  3. Create or improve your social accounts
  4. Get social media inspiration from industry leaders, competitors, and clients
  5. Create a content plan and editorial calendar
  6. Test, evaluate, and adjust your social media marketing plan

Social media goals

A quick refresher on how to create goals for your business is a good idea. While some may think of setting goals as either a waste of time or a way of adding unnecessary pressure, goals are a proven motivational tool.
We recommend using a clear framework such as the S.M.A.R.T. goal setting system, which stands for everything your goals should be—specific, measurable, attainable, relevant, and time-bound. Broad, undefinable goals are helpful to nobody, so the S.M.A.R.T. framework ensures you have as much help with achieving your goals, before you start the actual work.
As our post on creating a social media marketing plan advises, your goals “should go beyond vanity metrics like retweets or Likes, in favor of more advanced metrics like leads generated, sentiment, or website traffic referred.” For a more detailed breakdown on goal-setting and tips for achieving these objectives, our guide, “Don’t Just Create Social Media Goals—Reach Them,” can ensure your goals are actually helping your social media marketing strategy.

Social media strategy

While many, including myself, are guilty of using the phrases “social media plan” and “social media strategy” interchangeably, a social media plan includes your strategy—along with tactics, timelines, budget, actionable items, next steps, definable roles and responsibilities. All of these work together, much like social media within your overall marketing efforts, in order to successfully execute your plan.
As our post on social media templates explains, “To create a social media strategy is to bridge the gap between where you currently are in social media and where you want to be. Your strategy should answer all the basic questions required before you can begin implementing your social media plan.” The purpose of any social media strategy—and what our social media strategy template will help you with—is to:
  • Clarify your business’ social media goals
  • Audit your current social media status
  • Create or improve your social media profiles
  • Develop your content strategy
  • Use analytics to track progress and adjust your strategy as needed
To further your expertise in building a social media strategy, see our “5-step Guide to Developing Your Social Media Presence.”

Social media tools

With any job, the proper tools can make the difference between a good and great result. For social media marketing, there are a seemingly infinite number of tools that can make your job, and life, easier. Our blog post “10 Essential Social Media Tools for Social Media Managers” suggests adding the following to your toolbelt.
  1. Nexalogy: analyzes your audience’s most discussed topics.
  2. Rankspeed: helps you discover relevant topics in your network, filtered by sentiment.
  3. Hootsuite Syndicator: when using Hootsuite, this tool for RSS feeds provides filtering, monitoring, and tracking, and helps track which stories you’ve previously shared (to help avoid repeats).
  4. Bulk Scheduler: Hootsuite’s Bulk Scheduler allows you to upload spreadsheets with up to 350 messages for your social media networks.
  5. Klear (previously twtrland): helps you find the highest-ranking Twitter users based on activity, communicativity, and popularity, and makes suggestions to help you improve your own status in each of these areas.
  6. Audiense (previously SocialBro): helps you identify not only traits in your own audience network, but potential customers outside of this.
  7. YouTube Analytics: provides a detailed breakdown of your brand’s video content shared to YouTube, such as channel statistics, subscriber activity, demographics, and more.
  8. Zendesk: helps consolidate and manage customer service and help requests in one place, creating social media tickets which can be assigned to members of your support team.
  9. Hootsuite Campaigns: this tool will help guide you through the steps to the successful creation of contests, user-generated galleries, and sweepstakes.

Social media templates

As a social media marketer, it can be difficult to know where to start when trying to create plans or strategies. Social media marketing is a diverse and constantly changing industry, so we’ve created social media templates which can be easily adapted by you and your brand to make them your own. We originally shared these templates in our blog post “6 Social Media Templates to Save You Hours of Work.”This post provides more detail on each one, but knowing that you’re probably busy, the quick links are below.
  1. Social Media Strategy Template
  2. Social Media Audit Template
  3. Editorial Calendar Template PDF/Excel File/Open Document
  4. Social Media Content Calendar PDF/Excel File/Open Document
  5. Bulk Upload Template
  6. Social Profile Image Sizes

Social media marketing tips and tactics

It’s easy to get wrapped up in the nitty-gritty of social media marketing and management, but for the details to make sense your foundation must be solid. Our blog post, “7 Social Media Tactics You Should Use Today,” offers the following core tactics any social media manager can (and should) employ to heighten their success.
  1. Use hashtags as a virtual filing system, and check what kinds of hashtags your competitors use and get inspired to create your own.
  2. Ask the right questions to engage your audience.
  3. Listen to your audience to keep track of relevant conversations and customers.
  4. Offer something of value that your audience can’t find anywhere else as a means of building valuable relationships.
  5. Build relationships through Twitter chats to generate conversation around your brand and build connections with participants and the host.
  6. Be consistent with frequency, timing, brand voice, and engagement.
  7. Use engaging images, as “content with relevant images get 94 percent more views than content without.”
Complimenting those tactics, our list of “18 Must-Have Social Media Marketing Tips for Businesses” compiles 18 of our blog posts which will undoubtedly help you with your social media marketing efforts. A sample of these tips include:
  • Do a social media audit of your social media presence
  • Know when to outsource your social media management
  • Social media monitoring is your biggest missed opportunity
  • Schedule tweets so that you can save time
  • Target your audience better with the use of social media statistics
  • Increase your social media reach with social media advertising
While a blog post on social media marketing could read like The NeverEnding Story, the above guide should provide clear direction and a solid base for the inevitable daily learning every social media marketer experiences.

The Secret to Social Media Success

No matter how many social networks you set out to master, or how long you work in the social marketing field, there is one secret that will ensure you're successful: Never stop learning.
This list is massive, I know, and there's no way to consume all these resources in the next week. But if you set yourself to learning every day, every week, every month, every year, you'll eventually be the one writing the books that help others learn social marketing.
It all begins with learning.

10 Things I've Learned About Social Media:

  1. Social marketing requires listening.
  2. Conversations should be the goal of social marketing.
  3. Team #Followback is a waste of time.
  4. Social marketing isn't broadcasting, it's communicating.
  5. Never auto-post your content to your social profiles.
  6. Never copy/paste the same message into every social profile.
  7. Social marketing requires time. It's relationship-building on a massive scale.
  8. Be helpful. Period.
  9. Social support is faster than live chat, email, or phone calls. Embrace it.
  10. You don't have to be on every network. Go where your customers are.

Tuesday, 14 November 2017

How To Become Successful Freelancer To Earn Six Figure Every Month

So you’re reading this because you want to become a freelancer. You’ve thought about what you want to freelance in, you’ve got a couple of useful email addresses and you’ve even bought yourself some sweatpants that will look great with your slippers. So you’re ready to dump that job and get cracking on your first assignment, right?

One of the biggest misconceptions about freelancing is that you sit at home and work comes to you. When the reality is you have to fight for it, and fight hard. Freelancing is becoming increasingly popular amongst professionals who now realise that by choosing to work for themselves they are not exchanging stability for uncertainty, but embracing the chance to be flexible and set their own terms. Being self-employed certainly comes with its own problems and benefits, but the key is to figure out your limitations and not push yourself too hard.
Below you’ll find 33 tips that will allow you to not only find work and build meaningful relationship with clients but also ensure that your own well-being is being taken care of.

Taking Care of Your Wellbeing

1. Avoid Isolating Yourself
A common problem amongst freelancers is that they tend to isolate themselves. This doesn’t always start out intentionally, but rather is the result of having to work from home without any human interaction and often leads to them being unable to leave their own house.
But, this inevitably leads to depression and a lack of motivation, so it’s important to maintain your social life. Go out to lunch, meet with clients outside your home and find excuses to make the most of your flexibility. Remember that one of the primary reasons many people become freelancers is so that they don’t get trapped in one place all day. Staying at home defeats the whole point.
2. Consider a Coworking Space
As the number of freelancers in major cities is increasing, so are coworking spaces which provide self-employed individuals with a space to conduct their business from. This solution could be ideal for you if you live in a tiny flat and/or if you are an extrovert who loves being around people.
Bear in mind that if you’re in a profession that requires specialised equipment, you may be able to find coworking spaces that will give you access to this type of equipment and save you a lot of money.
3. Make Sure You Take Time Off
Freelancers tend to work a lot, so much in fact, that most of them neglect to take time off even on weekends. But, the brain needs occasional breaks to revitalise and become more creative, so make sure that you schedule some time off every now and then. You don’t have to take two weeks off if that’s going to cost you your rent, but try to take a few days here and there just to do something different.
4. Practice Relaxation Techniques
Stress can get the best of you since having to deal with clients, finding new work and projects and keeping to your deadlines can be exhausting, and this is why you need to find ways to release stress on a daily basis. Consider dedicating an hour every day to the gym or take up yoga. Taking a break from stress can be vital for your sanity.
5. Avoid Burnout
The key to avoiding burnout is not to overwork yourself and this means that you need to set realistic deadlines. Don’t agree to take on too many projects at the same time, and don’t agree to pressing deadlines just because that’s what the client wants. Make sure you give yourself the time needed to perform at your best because that’s the only way clients are going to continue giving you work, while it’s also necessary for your health and wellbeing.
6. Anticipate Mood Swings
It has been proven that freelancers are generally much happier as they are in charge of their own work and are able to set their own rules. But, because their livelihood depends on being able to find projects, when things get rough, or when there’s a lot of work and pressing deadlines, they can quickly become depressed. It’s important to understand that being a freelancer won’t make you happy 24/7.

 Maximising Your Potential

7. Plan Your Work Week Ahead
It can be easy to become overwhelmed by the responsibilities of being your own boss and this is why you need to stay ahead of your responsibilities. Planning your week ahead of time can help you stick to deadlines, but it can also help you achieve the best quality possible for each project. Assign tasks to each day, prioritise and focus on one day at a time to avoid stress and boost performance.
8. Create a Business Plan
A business plan is essential as it can help you identify your goals, set your financial expectations and provide you with a strategy that will help you achieve those. A business plan will also force you to decide how you want to market yourself and make you more determined.
9. Don’t Quit Your Day Job at the Beginning
This can be a double-edged sword as you’ll need to invest all of your energy into getting projects and completing them within deadlines which means that combining work and freelancing might be very difficult, but by being patient you’re ensuring ease of mind since you’ll be able to have a salary while you are building your reputation.
10. Create a Reward System for Yourself
As a freelancer there will be nobody around to reward you with raises or promotions for your good work, but it’s important to find a system that will allow you to set the bar high and push yourself. Identify what makes you tick and build a reward system for yourself around that.
11. Form Your Own Group
Having allies is extremely important in the freelancing world as they can recommend you and expand your clientele. So, if for example you’re a web designer, you can band together with developers, digital marketing managers etc. to offer a complete package of services to clients. This way you’ll be able to guide your clients and help them meet their needs, while your freelancer friends will also send you their clients.

Finding Work

12. Get In Touch With Old Clients
One of the biggest problems freelancers are faced with is that there isn’t enough projects available. They generally need to work hard to find each project and there are times when finding a project is impossible. During these times, it’s a good idea to contact old clients to see if they need any services.
13. Contact Clients With a Plan
A great idea to find work when things are difficult is to come up with a plan or an idea and present it to the client. Make sure that your idea is tailored to the specific client you are presenting it to and that it can help them achieve their goals.
14. Network
As a freelancer networking is even more crucial because your ability to meet and connect with clients and other professionals can help you find new projects. Have your elevator pitch ready so that you can quickly explain what you do and make sure that people associate you with professionalism.
15. Follow Up with Connections
Good networking skills mean that you also try to build meaningful connections with each person you meet. You never know when someone you met could come in handy so try to follow up with everyone you meet. Send them a link to your website, discuss what you do and help them associate you with your trade.
16. Work on Your Own Projects
When the going gets rough and there’s no work available try to focus on working on your own projects. Maybe you’ve been meaning to update your website for example, or maybe you’d like to do an exhibition of your artwork. If you’re a writer maybe you want to take advantage of this time to write a book. Bear in mind that whatever you choose to do will help you build up your reputation and in the long-run, it will allow you to get more clients.
17. Cold Call/Email
Not everyone is comfortable picking up the phone or sending an email to a stranger and asking for a job, but you’d be surprised at how well this method works. Even if they don’t have work for you at the moment, most companies will keep your contact details and get in touch with you when they do have work available for you.
18. Don’t Limit Yourself to Your Area
As a freelancer you can take on projects far from home as well as abroad, so why not look into websites for freelancers in other cities and countries as well. Even if you don’t speak the language, they still might be able to use your skills, and you really have nothing to lose by contacting companies abroad.
19. Build Connections With Local Community
Most freelancers rely on the internet or their professional connections to help them get work, but you’d be surprised at how much your local community can help you as well. Speak to people, let them know what you do and leave a business card with them in case they should ever need your services.
20. Invest in Paid Ads
Although investing in connections you make in person is wise, it’s also important to put some effort into increasing your online visibility, and this is exactly what paid ads can help you achieve. Use Goodle Adwords and Facebook Ads to drive more traffic to your website and you’ll be start to turn out projects soon.
21. Make a List of All the Companies in Your Sector
Think of these companies as potential customers and identify strategies to woo them. Presenting something unique and tailored to them will help you get a head start, while you’ll also be able to find work much more easily after you’ve collaborated with some of these companies and gained a good reputation.
22. Join Freelance Websites
Although you shouldn’t rely on these websites, it’s worth noting that a big portion of your work will come from them. To boost your prospects make sure you join niche websites as they’ll generally have more opportunities that are specific to you.
Some of the best freelancing websites include:
  • FINDWritingjob
  • Peer Hustle
  • Flexjobs
  • seoclerks
  • Fiverr
23. Branding Yourself Build a Website
Arguably, building a website could be the key to being able to succeed as a freelancer or not. A professional-looking website will make it easier for people to trust you and understand more about your work and its quality. Make sure that your website doubles as your work portfolio so that people can also see samples of your work.
24. Set Up Accounts on Social Media Platforms
To make yourself accessible to clients, you are going to need to set up accounts across all social media platforms. It’s important for your social media presence to be strong, commanding and engaging. Make sure that you participate in various industry-related groups and that you are showcasing your expertise.
25. Build an Impressive Portfolio
Although your portfolio will most likely be a section of your website, it’s important to note that it’s perhaps the most important aspect of finding work as a freelancer. Just like you want to see pictures of a hotel and read reviews from people who’ve already stayed there, hiring a freelancer is not a decision most people make easily so help them decide by showing a well-structured and impressive portfolio.
26. Ask for Testimonials
Make sure that each time you complete a project and the client is satisfied, you ask for a testimonial. Ask each client to provide a targeted testimonial (eg. Timely, excellent quality etc.) and add them to your website. Future clients will find it much easier to trust you knowing that someone who’s worked with you is happy with the results.
27. Give You Online Visitors Gifts
The key to finding more clients online is to increase your visibility and what better way to drive more people to your website than offering free stuff. Depending on what you do it varies on what you can offer, so if for example you are an architect you can offer some floor plans. If you are a graphic designer consider adding a few templates for business cards that people can take. If there isn’t much you can offer for free then give new clients a discount.

Working With Clients

28. Prepare a Contract
Having a contract with each and every one of your clients is wise because it helps both parties better understand the expectations and terms of the collaboration. Make sure that each contract you and your clients sign is detailed (eg. How many times the client can make changes etc.) and that it includes all aspects of the collaboration, including compensation and time-frames.
29. Vet New Clients
Freelance work often means having to work for customers that are terrible. Some will try to be very micromanaging, while others will flat out refuse to pay, so rather than going in blind and hoping for the best make sure you vet new clients. Talk with other freelancers and find out more about how they treat their partners.
30. Invest in Regular Communication
No matter how much you trust your skills, it’s important to make sure that your work aligns with your client’s vision so make a point of keeping an open line of communication with them. Send them drafts and ask for details about how they want things done. This will go a long way to avoid misunderstandings in the long run and it will help you build a more meaningful relationship with the client.
31. Let Clients Go If You’re Not Happy With Them
There’s really no point in wasting your time with clients who make more trouble than they are worth. If you find that a client is impossible to work with and that they are making your life a living hell, don’t be afraid to let them go. To become a successful freelancer you’re going to need to build up your reputation and you simply can’t do that with clients that are impossible to work with.
32. Be Assertive With New Clients
It goes without saying that you should strive to create a positive impression to new clients, but at the same time you should also be assertive as a self-confident professional is much more trusted. Not only will clients be more willing to entrust you with their project, but they’ll also be more willing to give you the space you need to create.
33. Know Your Value
It’s a common theme in the freelancing world for people to ask for less than what they are worth. This is especially common amongst younger professionals who feel that the only way to make up for their lack of experience is by asking for less. Although, it’s true that you should be offering slightly reduced prices at the beginning that doesn’t mean that you shouldn’t be compensating yourself for your work. Would you work for an employer who was offering significantly less than the industry standard? No, right? So why would you turn yourself into that employer. This article will help you identify strategies to present pricing to clients successfully.
These freelancing tips can help you create a more positive experience. Keep in mind that the key to becoming a successful freelancer is respecting yourself and understanding your own limitations. Do you think you could be your own boss? Let me know in the comment section below.

Thursday, 12 October 2017

Get Free Your Business Website or Blog With Custom Domain

It is said that initially, blogging involved a personal web log, in which a person would journal about their day. From "web log" came the term "blog." Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.

Blog Versus Website

Many people are still confused over what constitutes a blog over a website. Part of the problem is that many businesses use both, integrating them into a single web presence. But there are two features of a blog that set it apart from a traditional website.
  1. Blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week.
  2. Blogs allow for reader engagement. Blogs are often included in social media because of the ability for readers to comment and have a discussion with the blogger and others who read the blog makes it social.

Why Is Blogging Is So Popular?

There are several reasons why entrepreneurs have turned to blogging.
  1. Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
  1. Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
  2. A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
  1. Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products.
  2. How to Start a Blog

    The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable. There are free blog options such as WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting and installing WordPress or other content management system on your host. Most webhosts offer this.
    Once your blog is up and running, you need keep it active with new content to grow your business. While your blog can complement an existing business, it's also a great way to add additional income. You can promote other companies' products and services in affiliate marketing. You can offer to advertise or feed ad networks onto your blog. If you have a service business you're promoting your blog, you can create your own information products to compliment it.
    Or, if you have your own product, you can offer a service.
    If you truly cannot afford to pay for hosting or don’t want to pay, one of the best routes to go for is Blogger with a custom domain. As far as free hosting goes, this beats other providers by a mile. Here’s why.

    What is a Custom Domain?

    This is your personal real estate on the Internet. It is a top level domain in the form of yourblog.comas opposed to yourblog.blogspot.com which is a sub-domain. A custom domain is not free. Depending on the domain extension, that is, the last part of the domain after the dot, you may spend anything from $1 to $20 a year. For more on domain names, read our free eBook, How the Internet Works. Here the method to Get Free custom domain

    Advantages of Blogger on a Custom Domain

    Most people starting their blogging journey want to keep their costs at a minimum. It is, therefore, logical to want to go with a sub-domain on Blogger or WordPress which are free. However, it is always better to make a small initial investment in a custom domain and then host your site on Blogger. There are several advantages to having your own domain name, these include:
    • Preventing someone else from owning your dream domain name
    • A professional looking web and email address
    • Personal branding
    In the end it doesn’t cost you much, so there’s not much against the idea. There are, however, many reasons you should have a personal domain.

    Get Free Hosting With Your Domain On Blogger

    The hosting is free on Blogger. You also don’t have to upgrade to a premium package to use your custom domain, as is the case with other free hosting providers. Once you have paid for your domain with your preferred registrar, you can host your site free on Blogger. Conversely, buying a domain on WordPress.com starts at starts at $18.00 per domain, per year while moving a domain name you already own costs $13.00 per domain, per year. 

    Set up your domain with your blog

    Set up a custom domain so that your original Blogger address automatically forwards to your new domain.
    1. Sign in to Blogger.
    2. Select the blog to update.
    3. In the left menu, click Settings > Basic > Publishing.
    4. Under your current domain, click Set up a 3rd party URL for your blog.
    5. Enter your URL, including the www.
    6. Click Save.
    7. An error will appear with two CNAMEs.
    8. Visit your domain registrar's website and find the DNS (Domain Name System) or the Name Server settings in the control panel.
    9. Delete existing CNAME entries.
    10. Enter the CNAMEs provided in the error message and click Save.
    11. Wait for a few hours for your settings to activate, then follow steps 1–6 above.
    It may take up to 24 hours for the process to complete. If you see an error after 24 hours, try the process again. Contact your domain registrar for further help.


    Host Name/Alias: www
    This is the part of your website's address that you designated. For example, if www.mydomain.com is your address, enter www.
    Value/Destination: <YOUR DOMAIN>.ghs.googlehosted.com
    For example, if you chose www.mydomain.com as the address, enter www.mydomain.com.ghs.googlehosted.com.
    Optional: You can also enter A-records, which link your naked domain (example.com) to an actual site (www.example.com).
    Enter your domain name in the format example.com, and list the IP addresses shown below in the "A" section. You'll need to add four separate A-records which point to four different Google IPs.
    • Register a Domain Name

      The first step is to register a domain name. A search on Google for “domain registrar” comes up with hundreds of results. Check out this list of ICANN accredited registrars. The process should only you take you a few minutes.

      Create a Blog on Blogger

      Once your domain is registered, go to Blogger and create a new blog using a sub-domain of your choice, for example,. yourblog.blogspot.com. Next go to Settings > Basic.
      Click the option “+ Set up a third-party URL for your blog”. Enter the domain name you registered in Step 1 above in the space provided, Be sure to include the “www” part of the domain. The full domain name should be in the format http://www.yourblog.com.
      After you click Save, you should get an error similar to the screen shot below.
    • Take note of the two CNAMEs listed. Each CNAME is made up of two parts: Name, Label or Host; and Destination, Target or Points to. The first CNAME is the same for all bloggers/site owners. Name represents “www” and Destination “ghs.google.com.” The second CNAME is specific to your site and your Google Account, and thus differs for each site owner.

      Update CNAMES with Your Domain Registrar

      I am using GoDaddy for this example. Log into your domain registrar’s control panel and locate the DNS settings. Where it says, Name, Label or Host type in “www” and enter ghs.google.com as the Destination, Target or Points to. Repeat the process for the second CNAME.
      Next, locate your A Records. You need to create four different A records that point to four different Google IP addresses:
      This will ensure that visitors typing in your domain with or without the “WWW’ still land on your site. You will need to wait for 1-4 hours for these changes to take effect before proceeding.
      After this time, you should be able to add the custom domain without getting an error message. Google takes care of redirection such that once your blog on the sub-domain is requested, it redirects to your custom domain.
      Finally, check out your blog using your custom domain in the browser and confirm that everything works well. If you get stuck, post a question in the comments section below.
      Do you have any experience navigating free blog hosts? Has this helped you? Share your advice and tips for deciding between the free blog hosts. Finally, like all other business ideas, your success comes from marketing and letting your target market know about your blog. Great ways to reach your market are through social media, email list, and reaching out to other bloggers, podcasters, and media outlets for publicity.

Sunday, 8 October 2017

Successful Entrepreneur John Paul Aguiar and his Blogging Experience

Driving traffic to your blog or website can be just as much a pain as driving through road traffic. The route is filled with distractions. Detours that promise results actually run you in circles. Social media networks feel like high-speed freeways when you’re drawing audiences in droves, but can resemble a traffic jam when your competitors are getting in the way of your message.

Exclusive Interview with John Paul Aguiar

Hundreds of thousands of readers trust John Paul Aguiar’s streamlined online marketing advice – and with good reason. John Paul is an entrepreneur and coach named #6 on the Forbes Top 50 Social Media Power Influencers list. He overcame a debilitating illness that knocked him out of the traditional workforce by becoming a blogging and social media expert. His super successful site, The Money Dummy Blog, is filled with social media insights that helped make him a success.
We talked about his negative and positive experiences that lead him to become a world known and respected business blogger, as well as how he attacks social media challenges every day.
Must Have Ingredients of A Successful Blogger
Purbita: Hi John, thank you for participating in this interview. For those who don’t know you, can you give us a little background on what you do and how you got involved in blogging?
John: Thank you for having me, Nico. Right now, I help bloggers, entrepreneurs, and small business owners learn how to use a blog and social media to grow their businesses. I got started over 20 years ago after getting a kidney transplant. I needed a way to make money that wasn’t a “job,” so I came online and started doing MLM and eBay selling. I had great success with both, so I decided to start a blog where I could share what I was doing and how to make money online. The blog has become more than that. It has turned into what I do now, which is helping grow blogs and businesses with marketing, social media, SEO, and so on.
Purbita: I believe that from the time you discovered the internet and when you launched your Money Dummy blog in 2010, you must have made some mistakes that taught you what to do and what not to do. What were your biggest mistakes and what did you learn from them?
John: Honestly, I still make mistakes today, and I’m okay with that. Making mistakes means I am taking action, trying new things, and constantly growing. But my biggest mistake was back when I got started on Twitter. I used it and I followed all the “expert” tips I could find. After six months, I had no success – just a lot of wasted time. It was so bad that I completely left Twitter for two years. Once I decided to come back, I decided to test my own theories, and finally started to see real success: more traffic to my blog, more influence, more attention, and more money. Using Twitter was responsible for 75% of my blog’s success in the first four years and the main platform that got me #6 on the Forbes Top Social Media Influencers list. If I had never come back to Twitter, I wouldn’t be where I am today. So the takeaway is to not blindly follow anyone’s advice, expert or not – not even my advice. What you do is take what you learn and test it for yourself. Advice should be your starting point, not your only point.
Purbita: “Social media expert,” “blogging entrepreneur,” and “marketing expert” are how people have defined you online. Is it essential nowadays to be multi-skilled to succeed as a blogger? What are some blogging tasks that you could (or should) actually outsource?
John: I don’t know about “expert,” but I know a few things that have helped me and many clients succeed. To be a successful blogger today, you need to be skilled in everything. It’s not enough to just be a great writer. You need to treat your blog like a business. You need to be an entrepreneur, you need to be a marketer, you need to build your brand, you need to build relationships. I wouldn’t outsource too much, just things like editing a blog post, SlideShare and video creation, graphic design, and so on.
Purbita: Looking at the number of followers on your social media channels, it seems that you mainly focus your efforts on Twitter (146k followers) and Google+ (40k followers). Are those the key social networks to create traffic for your blog? How can you determine the best social network for promoting your content?
John: Twitter is my #1; Google+ was a good platform, but it is dead now. I focus on Twitter, Facebook, LinkedIn, and Instagram. You have to find what platforms fit your blog or business. For example, if you have a visual business or blog like a photographer, then you should be on Twitter, Instagram, Pinterest, Snapchat, and Facebook. I would hard-focus on three platforms but have a presence on all of them. For me, Twitter should always be #1. Twitter is the only platform that I can get you on in three days and have traffic going to your blog. No other SM platform will do that without spending money.
Purbita: You’re a big advocate of leveraging social media. Any advice on how to successfully outsource social media for a business owner?
John: Social media works best if you manage it, if you control it, if you are engaged. But if you have to outsource it, then you want to have someone who knows what your goals are with SM, why you are there. You should still be active, pop in through the day and reply and make comments, be engaged. Outsource the postings and the scheduling and the content, but make sure to still be active and available. It’s your business, so you have to make your presence felt on SM to see real success.
Purbita: I’ve already asked this question to Jeff Bullas, but I’m sure that Fiverr’s community, which is mainly made of entrepreneurs and small business owners, will be very curious to know about competing with the big brands out there using content marketing and social media. Any tips?
John: The thing that big brands don’t have is personality. You as a smaller brand can be personal. You can bring your personality to your content and to your time on social media. Know your brand’s message, know the questions your brand is here to answer, and answer them as often as possible to the people that need to see it. With the world we live in today, it is very easy to appear big and compete with the big brands because of social media. If you can be personal, creative, interesting, and create awesome, helpful content, then you will pull attention from the big brands.

Purbita: Tell us about some of your favorite projects or clients.

John: My favorite project was working with Fiverr to come up with an infographic for their small businesses report. What made it my favorite project is the collaborative process that took place. The Fiverr team is very knowledgeable on design needs and deliverables – they communicate their objective very clearly and value the designer’s input as well throughout the project. Thanks to that, we delivered the final product earlier than expected with both parties very satisfied. [Attach PDF]

Purbita: What impact has Fiverr had on your life? Has it changed the way you approach your profession/career?

John: Not only has Fiverr Pro helped me with launching my own career and reputation, I’ve been able to come in contact with so many great individuals. Whether it be small business owners or the team members at Fiverr, everyone is so eager and passionate about what they do. It’s really taught me to put extra compassion and deliberation into communicating with your customers – to treat everyone you work with like a partner or teammate. The journey and process throughout a project can be just as rewarding, if not more so, than the end result.
Conclusion from Purbita Ditecha
John’s no dummy. He truly is a smart guy and his experiences pushing through adversity and blending expert advice with personal intuition make for great lessons. Despite his modesty, John is an inspiring social media pioneer and proven blogger, with a lot of great ideas that can help grow a modest social media presence into a sprawling empire. And his reminder of the importance of a strong, well-rounded entrepreneur is key. Working with experts and freelancers is important, but developing your skills and your brand voice is essential to success.
What social media do you think works best for your business? Do you have any theories or advice of your own about media a traffic that works for you? Share with us in the comments below!

Friday, 1 September 2017

Tech Reveals:How to Draft a Great Fantasy Football Team

Fantasy football is a sport that many people love. Not only is it fun to play during the year, but drafting a team is a great experience. You need to have a plan for drafting the perfect team before you get to your draft. There are many people who are just starting to understand the strategy around fantasy football. Some people choose to concentrate on a certain position that racks up points.

Others would rather have a balanced team with strong players at each position. Not only do you have to look at player stats, but you need to look at what team the players are on. Having a running back on a bad team is detrimental for several reasons. Not only can a defense focus on your player, but his team will also stop running the ball at the end of the game if they are behind. Here are some other drafting tips to get the best team you can.
Do Not Panic in the Draft
Before the fantasy draft, you need to have a solid plan for how you want your team to look after it is over. However, if something goes wrong during the draft, it is vital to stay calm. Many players get frustrated or panic if their favorite player goes off the board. Instead of doing this, go on to the next player who you feel is worth the pick. After the draft is over, you can always propose a trade with players from your league. This is one of the best ways to build your team the way you want.
Focus on Value
There are many players in the league who produce at a high level. However, they may not be as popular as some of the other players. Many players are on teams that are not good. These are often the best value picks in the entire draft. Value picks generally take place in the late stages of the draft. The more research that you conduct before the draft, the higher the chance that you will have success finding a great value player.
Another area to concentrate on is rookies. There are various rookie players who produce at a high level once the season starts. However, it is almost impossible to know which rookies are going to do well. If you have the time, watch college football games from the prior year involving some of the best rookies. This is a great way to get a feel for the overall speed and talent that they are bringing to the NFL. Players who drafted Ezekiel Elliot last year were in a great position to have success in their league. Overall, fantasy football should be a fun experience for anyone who plays. It is vital to conduct research before the draft starts. Not only will this give you an outline to draft with, but it will also help you stay calm if some of your favorite players go off the board. In the later rounds of the draft, go after value players who other people are ignoring.

Sunday, 20 August 2017

Global Social Media Advertising Services effectiveness in United States of America

As organic reach on social media continues to decrease, your greatest opportunities lie in laser-targeted, optimized paid social advertising and promotion, such as Facebook advertising, Twitter advertising, LinkedIn advertising and others.

Identifying the right target audience and setting up optimized campaigns to reach them is complex. Getting either of those wrong is wasteful…and expensive.

How Purbita Ditecha Web Consultancy Can Help

Purbita Ditecha Web Consultancy’s experience and expertize can help you reach your optimum audience at the lowest cost. Our extensive experience with paid social media campaigns means you are never starting from scratch. We know how to:
  • Quickly find the audience you want.
  • Set up the targeting that will reach them.
  • Optimize to reduce your cost per action.
It’s just as important to deliver the right message. Purbita Ditecha Web Consultancy will help you craft effective content and ads for each audience segment. We then apply a scientific approach to testing your messages, monitoring analytics carefully to evaluate which content is performing best. Through our expertize we are able to:
  • Deliver content and messaging designed specifically for your prospects.
  • Optimize continuously based on message testing.
  • Increase exposure and conversions with far less waste.
Our Social Media Advertising Services will:
  • Expand your brand reach on social media.
  • Zero in on your target audience on social media.
  • Create exactly the right message for every prospect.
  • Use your budget dollars wisely and increase overall ROI.
For best results, combine our Social Media Advertising Services with our comprehensive Social Media Strategy Services. Social media can amplify brand awareness, increase website traffic, attract new potential customers, build customer or prospect engagement, and take your digital marketing efforts to a whole new level.

“Doing social media” just because everyone does it will never work. Purbita Ditecha Web Consultancy’s extensive experience and data-backed research provide a sustainable competitive advantage.
Still, you have any issue then please shoot a mail to us via Contact us page.

Tuesday, 15 August 2017

Secrets of Digital Marketing and Web Consultancy Services in India

Most of the businesses in India still do not have a proper digital marketing presence and they will not be able to acquire customers for their business if they don’t have a digital marketing strategy in place. If you are reading this right now and if you cannot help these people; who else do you think will help them have a digital marketing presence?

So let’s get started on this exciting journey of starting a digital marketing agency and hope you will be able to get the maximum value out of these posts. Keep the following topics close to your heart while starting your digital marketing agency:

1. Choosing a Brand Name

What’s in the name? If you think the same, give it a thought because your agency’s name stays forever with you. Some take it casually without giving a thought. Some take names which resemble with the name of an authority site. This cheap publicity, for the useless mileage, doesn’t sustain for long. The name not only defines your digital presence but conveys your vision.

I love Facebook pixels a lot and I love the way they can track user behavior on the site. pixels are not limited to Facebook alone, almost every email marketing tool and advertising tool today uses pixels to track users behavior. So I came up with the name ‘Pixel Track’ as the name for my digital marketing agency.
2. Choosing a Domain Name

I have always been a guy who has preferred dot coms for websites. But I like the name Pixel Track a lot and I couldn’t get the .com version of it. I would have definitely wanted a .com domain name if there are a lot of people who are going to remember the name and visit the website. Having a dot com name is very important for a B2C website.

In this case, since Pixel Track is going to be a purely B2B business. I will not be having a lot of types it traffic to my website. In that case having a .in would suffice because a lot of sales is going to be driven by the sales team with a direct contact with the decision maker. I am still trying to get in touch with the owner of the .com name. When Pixel Track becomes an established brand and if the .com version has no brand or website with them, we might even be able to get the domain name for free.

3. Logo Design and Business Cards

Humans are very visual creatures. We remember what we see better than what we read. A good logo helps in increasing brand recall. It makes your presence unique and memorable. It doesn’t mean you have to spend loads of money perfecting your logo.

For my logo, I took the help from Learn Digital Marketing Facebook group members through logo competition. I liked one of the entries and finalized it. In future, we might spend time on analyzing different sample logo design. Once the agency starts getting clients, we might also allocate a budget for an improved design. To get the highest quality designs, I prefer using 99designs.com. For a lower budget, 48hourlogo.com is not a bad choice either.

You can also get a business card designed along with your logo. Any local printing company can help you get quality business cards printed. Business cards are an effective direct marketing tool for reflecting sincerity towards your work.

They come handy in the following situations:
  • Tradeshows
  • Airport Lounges
  • Industry Conferences
  • Bus/Taxi/Train/Plane
  • Happy Hours
  • Business Centres

You never know where you make a valuable business connection. Always be ready with your business card to strike a meaningful conversation. Make your business card professional and standard. Don’t try any tricks with it. Also, do not make the business card unnecessarily expensive.
4. Get a Partner or Go Solo: Your Decision

For Pixel Track, I have got a co-founder who will join the agency as Chief Operations Officer (COO). While choosing the partnership path, make sure you are on the same page with your partner/s. The following questions must be clear in advance to avoid confusion at a later stage:
  • How does inclusion strengthen the agency’s goals?
  • How much workload ease off with the addition?
  • Does my partner commit for a long-term relationship?

I chose a partner because, apart from the agency work, I have to invest quality time on:
  • Structuring courses for providing a learning environment at an affordable cost.
  • Focusing on building a hiring platform for digital marketing aspirants.
  • Working on top-of-the-funnel activities to engage with the audience.
  • Building the brand for bringing in as many people in the ‘Digital Deepak’ brand.
  • Converting a percentage of readers into paying clients for my services and consultancy.

5. Understanding the Partnership Deed

If you want to start agency on your own, go for sole proprietorship where a single individual owns, manages, and controls the business. People prefer partnerships and proprietorship over Pvt Ltd. companies and Limited Liability Partnership (LLP) because the former ones are easy to set up with less statutory compliances.

As I have a partner, we created a partnership deed for which CA charged us INR 14,000 for the complete process. This includes getting TAN, PAN, and GST as well (explained below). For an agency, a simple partnership works well because it doesn’t require any investor and issued shares.

Partnership deed is a written legal document highlighting the rights and responsibilities of the partners. It promotes mutual understanding and trust among the partnership members.

Although not mandatory, it is better to register your agency under the Indian Partnership Act. The registration gives you the right to file a lawsuit against the third party, co-partner protection, property protection, to name a few.

6. Taxation and Accounting in India

Whatever you read here about taxation is not legal advice and just my own experience. For legal reasons, I would request you to consult with a lawyer and a chartered accountant.

There are types of taxation is involved in running a company.
Direct Tax or Income Tax
Indirect Tax (GST) – Tax on Consumption
Tax Deduction on Payments made by you to your vendors or employees
1. Direct Tax (Tax on Income)

Direct taxation is the tax that you would pay on your income. If you are running your company and if you break even, then you do not need to pay any tax on income because you have no income.

To pay tax to the Income Tax Department you need a PAN number for the company. You can apply for a PAN number after the company is registered. This number is just like the PAN number that you have for personal income taxes, but the PAN number will be for the company. Good news is that you don’t need Aadhar card for the company!

Note that you have to be an employee in your own company and you can pay yourself a salary if you want. If you don’t want to withdraw a salary during the initial days, you can just mark a token salary for yourself. Your will be paying personal income tax like an employee on the income from your own company. And this income has all the benefits like deductions on housing loan, insurance etc.
2. Indirect Tax (Tax on Spending – GST)

Indirect tax is the tax that you have to pay on consumption. Whenever you buy something for your company like a computer you have to pay a sales tax on it.

We used to have value added tax which was charged by the state and we used to have service tax which was charged by the central government. Both of this is now replaced by GST. this simplifies the indirect taxation to a huge extent and once the GST system is a place business will be able to operate faster and smoother.

To pay indirect taxes you need a GST number. Your chartered accountant will help you get a GST number along with PAN number.

One important thing to note about GST is the input credit. Which means that you can balance the GST that you collect and the GST that you pay.

To help you understand consider the following example:

I provide INR 1,00,000 worth of services to my client. And when I send him the invoice I have to charge 18% GST on it. Which means that the total amount that the client has to pay is 1,18,000 rupees. I have to deposit the GST that I collected against my GST number. However, I would have many expenses as well in running my company.
For the sake of simplicity consider that I do not have any other expenses apart from a computer which I purchased for INR 1,00,000. The total cost of the computer is INR 1,18,000 including GST. In this case, you can see that I need a computer to provide services worth INR 1,00,000 to my client. And, I have already paid 18% GST in the process of creating value for my client.
Since I have already paid INR 18,000 in GST, I can take it as an input credit, and I don’t need to deposit the 18% GST that I collected against my GST number. Which means I can keep the INR 1,18,000 I charged from my client and I have no GST liability on it.

In cases of offline purchase, I need to update this manually. Certain vendors have a facility where you can update the GST number with them and they will update the input credit for you.

For example, Facebook ads on Google ads will update your GST account with the speed that you have done. The GST system is still yet to be completely robust and in the meantime, we might have a lot of errors. But eventually, once the system is perfect you will have it working seamlessly.
3. Tax Deduction at Source

Apart from the direct tax that you pay on income at the indirect tax that you pay on consumption you also have to take care of the taxation for your partners and employees.

Tax deduction at source is a system which was devised to prevent people who evade income taxes. If you have a professional working with you and if you are paying a fee of INR 1,00,000 to this professional, then you have to deduct 10% on this amount and deposit against his PAN number. To do this deduction you need a TAN number! You need to do a similar procedure if you have full-time employees and if you are paying a monthly salary to them.

If you have been an employee before you know how this works, your employer will deduct tax at source and they will deposit against your PAN number. If your total tax liability for the year is less than the amount that they have deducted then you can get a refund from the IT Department. If your total tax liability is more than the TDS which has been deposited into the account then you have to go ahead and pay the extra tax.
Dealing with Accounting and Taxation

The Indian government has made it very complex to deal with the taxation issues and we need a chartered accountant and accountant inside our office to take care of all these things. You need to maintain books of accounts and maintain records of all the expenses and income that you are generating.

In the beginning, you can manage your bookkeeping with accounting software programs such as QuickBooks and Zoho Invoice. Such software simplifies customer invoicing and automates payment collections.

As clients and employees count increases, the accounting becomes more complex. In that case, you have an option to hire an accountant or outsource your accounting service.
Final Words

Aim for consistency. Never stop learning. No matter how small the client is, don’t take any project lightly. If you are in, give your best shot. There will be times when you need a break to avoid burnout. In those situations, switch off from all work-related stress and invest time in your hobbies. I love riding bikes. The warmth of the fresh air, caressing my body, rejuvenates my mind. Set the expectations clear with your clients. Never set unreal targets to attract your prospects.

Under promise and over deliver. All the best for starting your Digital Marketing Agency!

If you have any questions, leave a comment below!