Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

Being a tech (IT) professional is a good career with plenty of high-paying jobs. But it’s an ever-changing job market....

Changing Predicted SEO Trends Behind Algorithms

it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 17 April 2018

How to deal with a seller who isn’t meeting your benchmarks

Amid the business procedure, each merchant sounds extraordinary. They have contextual analyses, they have extraordinary looking material, they talk like specialists and everything is great. Be that as it may, nothing is as straightforward as it looks first and foremost.




There are constantly extra difficulties. The genuine trial of a specialist organization, or any seller, is the means by which they react to those progressions and difficulties. Do they put you, the client, first or do they get moderate and inert? In the event that you have a seller who isn’t addressing your necessities, yet you’re bolted into an agreement that influences it to cost restrictive to leave, these means will enable you to decrease a portion of the grinding in the relationship while giving a superior result to your organization.
Ensure the present seller feels your torment
You may be enticed to reject a proposal that a seller “feel your agony” as psychobabble. However, it is fundamentally vital. Like a restorative specialist with poor bedside way, a merchant can be inaccessible and too clinically objective. Be that as it may, your IT challenges are one of a kind and could be last chance business matters. A terrible seller can likewise be liable for misbehavior, neglecting to perceive indications and take fitting activities.
Signs that your association with a merchant or specialist co-op isn’t going great are generally apparent. Your remote hand’s demands have been more than once bungled; the data center has included numerous blackouts inside a brief timeframe; arrange network is questionable and missing the mark concerning desires. On the off chance that you see these or other indications as well as have the hunch that your merchant’s group needs proper sympathy, have a go at reeling them back with six particular requests.
  1. Week by week gatherings to survey ventures and changes
In the event that the seller gives you a medicine and requests that you make an arrangement to reconnect in a month and a half, you know you have an issue. Take control and calendar the surveys yourself. The merchant works for you, recall? (Regardless of whether they are a worldwide IT mammoth.) And anticipate that things will make strides. Useless IT ought not to be the typical situation. In the event that the seller reacts to better service, the week after week gatherings could be matched down to a month to month.
  1. Reports on blackout and execution patterns
The aphorism bears rehashing: If you can’t gauge it, you can’t oversee it. Expecting you’re following the correct measurements on blackouts and execution, contemplate the patterns and run over them with extreme attention to detail while the merchant is inside earshot, either in your office or on the telephone.
  1. Main driver examination (RCA) when episodes happen
In a perfect world, you have worked this into your service level understanding (SLA). Notwithstanding how your legitimate group words it, pass on the message that you require an RCA, including an arrangement of activity inside “x” number of hours after an occasion, to kill any plausibility of a rehashed occasion. Request that the merchant legitimize their game-plan. Be careful about them basically making a halfhearted effort of revealing to you what you need to hear.
  1. Hourly interchanges amid a blackout
Regardless of whether the refresh is “we have no refresh,” customary engagement is central. Also, it ought to be live. A content or email is lacking. Voice correspondence passes on more data and is less inclined to be misjudged. When you’re encountering a blackout, expect them to set up a telephone extension and join at the highest point of every hour.
  1. Audit of all setups after every blackout
Arrangement mistakes are a typical wellspring of blackouts, particularly when experts are occupied with machine by-apparatus setups. This point might be uncovered in the RCA. Be that as it may, post-blackout, your service (venture WAN, private cloud, and so forth.) could return to default. Have your seller affirm the right setting?
  1. Acceleration to service group, when important
The computerized framework is business basic. Whenever affected, for example by an SEV 1 occasion, an endeavor may go on red-alarm. As a venture CIO, CTO or IT executive, you should level with your CEO and be set up to acquire his or her rage. This is unequivocally the sort of torment you need your merchant to feel. Sooner or later, to abstain from writing protracted reactions, answer similar inquiries on and on, and feel the warmth of their own service, your merchant will need to ensure all that they improve the situation you are blameless.

Top Virtual Machine Software Programs Help Internet Marketing World

Virtualization software enables you to apply more than one operating system with only one PC window. Thanks to the Virtual Machine Software, it is absolutely impossible for you to run a big combination of operating systems from Chrome to Linux and so forth.
This article is a list of VM solutions. Each of them offers unique utility for the best compatibility of your business.



VMware Workstation

Through over 20 years of existence, the VMware Workstation keeps staying in a good position in the market. And all the time, people choose it as the standard of IT industry which never stops changing. The VMware Workstation always satisfies users with its wide range of applications matching up-to-date needs of virtualization.


In the VMware Workstation, it is the support of DirectX 10 along with OpenGL 3.3, both of them allow you to apply the advancement of the 3D. Moreover, the image elimination and video degradation are other two outstanding features of the program to run application of the graphics intensiveness. They are the key elements giving the software extra points in comparison with rivals who also provides the ability of creating and running VMs.
Besides helping users to set up a lot of rollback points thanks to snapshots, the VMware also makes it possible to deploy a wide range of instance in the same VM by a cloning system. These advantages bring you two options. One is a fully-isolated duplicate. The other is a link among clones which can save much space in the hardware parts. With the VMware Workstation, you have two versions to choose from, namely, Workstation Player and Workstation Pro.

VMware Fusion

Basing on the same story creating the VMware Workstation, the VMware Fusion offers users experience which is not much different. And the Mac platform is potential to apply such virtualization.
In fact, the VMware is the software mainly for the personal usage and no free is in need for the basic version. However, the VMware Fusion is not the same thing. As for the Pro version, customers have to make the payment with the purpose of businesses. Then, all advanced features will be set up.
With the VMware Fusion, it is possible for you to find out some features which are available for Mac system. They include the 5K iMac displays, the retina as well as non-retina configured mixtures. Additionally, the Unity Mode which performs the functionality of hiding the Windows desktop interface is also ready in the VMware Fusion. Furthermore, it enables users to launch and operate applications of the Windows in the Dock. But, such part requires the app to connect to the macOS.
It does not matter the VMware Fusion versions that you applied are free or paid since both of them bring you features to run the Windows from the Boot Camp. In such case, your Windows is considered as the guest VM sections.

Oracle VM VirtualBox

First launched in 2007, the Oracle VM VirtualBox provides the hypervisor which is suitable for both personal and business usage. And it operates under the GPLv2 license.
To satisfy a wide range of users, the VirtualBox provides guest operating systems with a lot of features of all versions. They are from XP to 10 Windows, or the Windows NT and the Server 2003 as well. The software enables users to work with the VMs in the Linux 2.4. Or even with the Solaris and OpenSolaris or the OpenBSD, there is no problem. Especially, thanks to the Oracle VM VirtualBox, you entirely can look back to the age of the OS/2 along with the DOS/Windows 3.1 where all purposes and old-fashion games such as Wasteland and Pool of Radiance are available at present.
In spite of only working with the Mac operating system, the Oracle VM  VirtualBox virtualization software can connect the macOS in VM. It is because of the fact that the brand Apple never let operating systems of their own to apply the hardware from other providers. It is a case for the standard installation for the macOS and then users of the Oracle VM VirtualBox pick the solution with the VM.
VirtualBox supports the ability to run multiple guest windows simultaneously and also provides a level of portability where a VM created on one host can be easily transferred to another that may have a completely different operating system.

Parallels Desktop

For Mac lovers, it is not that they never need to run their work in the Windows. But, how could it be when they have that need? The answer is the Parallels Desktop which allows users to apply with both Mac and Windows.
Basing on the very first usage with the Windows, it does not matter you apply to design, develop, set the gameplay or whatever, Parallels, all the time, performs the functionality of optimizing resources of the system and the hardware as well. Hence, thanks to the Parallels Desktop, you always get perfect IT experience on PC.
Like most of the products belonging to the VM, the Parallels Desktop gives its users a lot of features in their expectation. For more detailed with the Mac, it is possible for you to open webs in Internet Explorer or even Edge from the Window display which is in connection with the Mac Notification Center. Besides, files in process will be quickly moved within operating systems. Because of sharing in both macOS and Windows, the Parallels Desktop is available for the cloud storage as well.

QEMU

If you are a fan of Linux, you definitely know about the QEMU which is regarded as the hypervisor. The product has got a lot of attention from IT lovers because of no price tag in need and the simple usage of the emulation tool. Especially, the emulator of the open source provided by the QEMU impresses a wide range of peripherals which take advantage of the special translation. All of these things make the QEMU an ideal tool.
Along with applying the QEMU, you can combine the KVM virtualization software. Do you understand such suggestion? The combination of two will show essential performance. You, for sure, will feel like the native level with the right hardware and do not remember that your device is on the VM.

Moreover, the administration is a requirement which is only in need for some cases. An example is when you want to access a USB within the VM. So, the QEMU is a rare type of software which adds the pliability with the way of using. In spite of the fact that most of the users apply the QEMU in the Linux section, they can build it in both macOS and Windows well.

Cloud computing in 2018 and Information Technology Matters

When slowly it came to the end of 2017, almost every individual in the information technology aspect were to think of how they would do next to achieve all the IT objectives in the upcoming year. It is the reason why a list of 5 trends for the cloud computing exist for those who are moving forward the 2018 IT business.




Continuous development of solutions for the cloud services
One trend should be mentioned first is the SaaS which stands for the Software as a Service. It promises to create a potential door for both flexibility and finance of business in the services of the cloud. As for the public and the private cloud, there is a ton of solution newly available due to the launch of platforms, namely, Iaas and PaaS. And in 2018, it is hopeful that the simple along with well-performed feature of the cloud will support organizations at best.
In accordance with a survey about the cloud service carried out by the Cisco in 2016, the deployment and usage with these solutions seems not to be stop to reach dozens of goals in the future with an extraordinary speed. In 2018, you will witness an excellent deployment by the SaaS for the cloud system all over the world.
This document also expected that the SaaS would make up approximately 60% in the total of the cloud-based platform. And such number could be 12% greater than the one in 2017. Moreover, the PaaS and the IaaS are likely to show an increase which is at least 5% of the growth rate in the current year. It is true that the expectation for 2016 was a positive thing and it came true. And it repeated in 2018. So, we almost can think of the same thing in this year. In general, businesses those focus on the simplicity in operation as well as an easy access for their customer, there is no reason for them to ignore solution such as SaaS and PaaS.
An increase in the capacity of the cloud storage

Since there is an increase in the cloud services and the trend toward being an important part of businesses, users are hoping for an outstanding enhancement in 2018. With the purpose of reaching such expectation, a large number of cloud providers are working their best to offer more centers of data with unprecedented development for the capacity. According to a survey conducted by the Cisco, they predicted that the data center could store about 370EB of data in 2017 while the real figure was 600 EB. Hence, they keep forecast the number will be 1.1ZB in the end of 2018. And this predicted number wills double the last year.
Which owners of the data center tend to enlarge their space for storage enables businesses to take much advantage of this amazing capacity to accomplish their further targets. For more detailed, For instance, businesses those who own a big amount of data will take advantage of the larger storage space to set data. Then, it is time for next steps as analyzing numbers and taking a looking into the insight of the customer behavior as well as planning potential strategies. And for the small ones, they can use the small space with cheap prices.

The begin of the Internet of Everything
Looking back to 2017, there were two things which played an essential role in the information technology. They are the IoT – the internet of things and the artificial intelligence. It is like what Elon Musk mentioned when he talked about the potential cloud computing trend.
At the time experts foresee the continuous growth of the IoT for the data analytics. We can see the potential development of the internet of everything in the 2018. As for the usage, the IoE supports users in communications, data storage and producing processes. And for more, it enables people to communicate with everything.
An example is the Google’s Pixel Buds which was in launch in 2017. Here is a headset and offer the voice recognition and translation for 40 languages. Moreover, the IoE performs many other intelligent features like collecting the relation between customers and products/services. In the age of automation along with robots, the internet of everything brings the new simple experience for customers.
Internet quality enhancement with the 5G

With the reality that the global data generation is increasing in 2018, users of the storing service are expecting for a better and high-quality connection in the near future. For example, Qualcomm Snapdragon is focusing on creating a new network with higher speed and excellent performance. And, other companies are also catching this trend and it becomes a competition of the cloud storage improvement. Then, they upgrade into a new level, from the gigabyte LTE to the network of 5G.
The high responsiveness and the fast loading speed are two main things which users can expect in the enhancement of the network for apps. According to the providers, they will try the best to upgrade the SaaS, PaaS as well as many other ones.
The cloud security challenge

2017 was a year of the cyber-attacks which has never been terrible like that in the past. Some names can be mentioned here are the WannaCry, the CIA Vault 7 along with the Equifax. They are not a dream but the reality which occurred in the 21st century.
In 2018, experts expect that there may be more unlucky things happening. Bad people do these with the aim of undermining the cloud security cells. In fact, the sophistication is increasing day by day. It is the reason why the governments as well as related organizations are carrying out methods as well as solutions to be ready to face with dozens of risk out there.

Cloud arrangement models

Before it moves to the cloud, an endeavor must figure out which arrangement demonstrates the best address its issues. This choice depends on various variables, for example, security, execution prerequisites and cost. The four fundamental cloud organization models are:
Public cloud: people in general cloud is a multi-inhabitant condition in which an outsider supplier offers services and assets, for example, register and capacity, to clients over the web. Ventures pay for the cloud assets they devour on a compensation as-you-go premise.
Private cloud: A private cloud depends on a restrictive design that is committed to one association. An undertaking ordinarily assembles and keeps up its own private cloud framework in-house yet can likewise utilize an off-premises facilitated private cloud. Private mists give endeavors more straightforward control over their information and IT condition, making them particularly alluring to organizations with strict service and consistency prerequisites.
Hybrid cloud: In this arrangement shown, an undertaking utilizes both an open and private cloud. Workloads move between the two situations, and associations can perform cloud blasting when they require an extra limit. Hybrid cloud bears a venture the adaptability of people in general cloud while permitting mission-basic workloads to stay on premises, behind the organization’s firewall.
Multi-cloud: A multi-cloud methodology, for the most part, alludes to the utilization of various open mists from various suppliers. Ventures can utilize this model to limit seller secure dangers and select the best cloud services for their workloads, in light of cost, highlight set, and different components. Multi-cloud arrangements additionally increment repetition and guarantee high accessibility.

Cloud benefit classes

Cloud computing can be broken out into three center classifications, each of which conveys an alternate arrangement of assets as a service. To pick between these three classes, ventures need to choose how much duty they need over their framework. Survey these extra cloud computing terms to choose which class is best for you:
Software as a service (SaaS): With SaaS, the cloud supplier has applications all alone framework and makes those applications accessible to clients over the web. The supplier deals with all the hidden assets that help an application, running from servers and systems to middleware and OSes. Of every one of the three cloud computing service classes, SaaS requires minimal service from the client.
Stage as a service (PaaS): With PaaS, the cloud supplier has assets and instruments for application improvement on its foundation and makes those assets accessible to clients over the web. Notwithstanding the fundamental register and capacity framework, a PaaS offering incorporates devices for content editing, form service and different undertakings that empower designers to take off software all the more rapidly.
Foundation as a service (IaaS): In the IaaS show, a cloud client utilizes the web to access and utilize a supplier’s framework segments, for example, servers, stockpiling and systems service, as opposed to send and keep up that foundation in-house. This service accompanies the most adaptability yet, in addition, the most client obligation out of the three classifications.

Significant cloud suppliers

After you ace the essential cloud computing terms above and pick the sending model that best suits your necessities, it’s an ideal opportunity to pick a cloud supplier. This choice is regularly in light of value, area, accessible services, security, and consistency.
While most real suppliers have practically identical services, their particular capacities and highlights vary. Driving private cloud merchants or stages incorporate VMware and OpenStack, and best open cloud suppliers include:
Amazon Web Services (AWS): AWS entered the market in 2006 and is as of now the main open cloud supplier for IaaS, with SaaS and PaaS alternatives also. Its most mainstream services incorporate Elastic Compute Cloud, Simple Storage Service, and DynamoDB.
Microsoft Azure: In 2008, Microsoft unveiled its Azure open cloud, which likewise gives offerings to IaaS, PaaS, and SaaS. Its well-known services incorporate Azure Virtual Machines and Azure App Service.
Google Cloud Platform (GCP): GCP comprises of different open cloud services, for example, Cloud Engine, its IaaS offering, and App Engine, its PaaS advertising. Application Engine was the primary Google cloud service to dispatch in 2008.
Businesses need to take care to detect and prevent the It attacks. To do that, it requires them to invest methods of the information security along with management. Moreover, the malware detecting system should also be out of the must of the cloud computing system.

Social Media Connections With Political Game in 2018

Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading industry experts to get their take on how social media influences the ways we engage with politics and democracy.There is no doubt that social media has brought change to politics. From the waves of protest and unrest in response to the 2008 financial crisis, to the Arab spring of 2011, there has been a generalized feeling that political mobilization is on the rise, and that social media had something to do with it.


Our book investigating the relationship between social media and collective action, Political Turbulence, focuses on how social media allows new, “tiny acts” of political participation (liking, tweeting, viewing, following, signing petitions and so on), which turn social movement theory around. Rather than identifying with issues, forming collective identity and then acting to support the interests of that identity – or voting for a political party that supports it – in a social media world, people act first, and think about it, or identify with others later, if at all. These tiny acts of participation can scale up to large-scale mobilizations, such as demonstrations, protests or campaigns for policy change. But they almost always don’t. The overwhelming majority (99.99%) of petitions to the UK or US governments fail to get the 100,000 signatures required for a parliamentary debate (UK) or an official response (US).
The very few that succeed do so very quickly on a massive scale (petitions challenging the Brexit and Trump votes immediately shot above 4 million signatures, to become the largest petitions in history), but without the normal organizational or institutional trappings of a social or political movement, such as leaders or political parties – the reason why so many of the Arab Spring revolutions proved disappointing.
01. Free Advertising
Social media tools including Facebook, Twitter and Youtube allow politicians to speak directly to voters without spending a dime. Using those social media allows politicians to circumvent the traditional method of reaching voters through paid advertising or earned media.
2. Advertising Without Paying For Advertising
It has become fairly common for political campaigns to produce commercials and publish them for free on YouTube instead of, or in addition to, paying for time on television or the radio.
Often times, journalists covering campaigns will write about those YouTube ads, essentially broadcasting their message to a wider audience at no cost to the politicians.
03. How Campaigns Go Viral
Twitter and Facebook have become instrumental in organizing campaigns. They allow like-minded voters and activists to easily share news and information such as campaign events with each other. That's what the "Share" function on Facebook and "retweet" feature of Twitter are for.
Donald Trump used Twitter heavily in his 2016 presidential campaign. "I like it because I can get also my point of view out there, and my point of view is very important to a lot of people that are looking at me," Trump said.
04. Tailoring the Message to the Audience
Political campaigns can tap into a wealth of information or analytics about the people who are following them on social media, and customize their messages based on selected demographics. In other words, a campaign may find one message appropriate for voters under 30 years old will not be as effective with over 60 years old.
05. Fundraising
Some campaigns have used so-called "money bombs" to raise large amounts of cash in short period of time. Money bombs are typically 24-hour periods in which candidates press their supporters to donate money. They use social media such as Twitter and Facebook to get the word out, and often tie these money bombs to specific controversies that emerge during campaigns.
The popular libertarian Ron Paul, who ran for president in 2008, is orchestrated some of the most successful money bomb fundraising campaigns.
06. Controversy
Direct access to voters also has its down sides. Handlers and public-relations professionals often manage a candidate’s image, and for good reason: Allowing a politician to send out unfiltered tweets or Facebook posts has landed many a candidate in hot water or in embarrassing situations. See Anthony Weiner.
07. Feedback
Asking for feedback from voters or constituents can be a good thing. And it can be a very bad thing, depending on how politicians respond. Many campaigns hire staffers to monitor their social media channels for negative response and scrub anything unflattering. But such a bunker-like mentality can make a campaign appear defensive and closed off from the public. Well run modern day campaigns will engage the public regardless of whether their feedback is negative or positive.
08. Weighing Public Opinion
The value of social media is in its immediacy. Politicians and campaign do absolutely nothing without first knowing how their policy statements or moves will play among the electorate, and Twitter and Facebook both allow them to instantaneously gauge how the public is responding to an issue or controversy. Politicians can then adjust their campaigns accordingly, in real time, without the use of high-priced consultants or expensive polling.
09. It's Hip
One reason social media is effective is that it engages younger voters. Typically, older Americans tend to make up the largest portion of voters who actually go to the polls. But Twitter and Facebook have energized younger voters, which has had a profound impact on elections. President Barack Obama was the first politician to tap into the power of social media during his two successful campaigns.
10. Connection

Social media tools have allowed Americans to easily join together to petition the government and their elected officials, leveraging their numbers against the influence of powerful lobbyists and monied special interests. Make no mistake, lobbyists and special interest still have the upper hand, but the day will come when the power of social media allows like-minded citizens to join together in ways that will be just as powerful. The main events in a political campaign used to happen in the open: a debate, the release of a major TV ad or a public event where candidates tried to earn a spot on the evening news or the next day’s front page.
11. Reputation building
Reputation building is most essential part of social media. As for example we can guess that Indian Prime Minister Narendra Modi has been done via Apco Worldwide which is a land mark for other political leaders around the world. 

Conclusion: 
That was before the explosion of Facebook, Twitter and YouTube as political platforms. Now some of a campaign’s most pivotal efforts happen in the often-murky world of social media, where ads can be targeted to ever-narrower slices of the electorate and run continuously with no disclosure of who is paying for them. Reporters cannot easily discern what voters are seeing, and hoaxes and forgeries spread instantaneously.A study released this past week found that false information spreads faster and wider on Twitter than real news stories. Researchers at the Massachusetts Institute of Technology traced the path of more than 126,000 stories on Twitter and found that the average false story takes about 10 hours to reach 1,500 users compared with about 60 hours for real ones. On average, false information reaches 35 percent more people than true news.Google and Facebook have shared some fragmentary information with the Seattle commission, and through them Sanders is getting his own window into the online political marketplace. One outside group that supported the candidate who won the mayoral election, Jenny A. Durkan, spent $20,000 on one ad on a Google platform that the company displayed between 1 million and 5 million times.

Saturday, 14 April 2018

Become A Brand: Social Media Experts Reveals The Hidden Secrets In 2018

As the “Silicon Valley Lifestyle” of cheap hoodies, launch parties, and endless funding announcements increases, more and more people are rushing to build new innovative companies. While great for customers, the noise-to-signal ratio is making getting attention for one's business harder than ever. There are plenty of marketing tricks for hitting a crowded marketplace, but one of the most effective ways to break through the noise lately has been building your own personal brand.Getting your customers to know your name and story is a way to build credibility for your business with your customers. People naturally want to work with those they trust, and personal branding is a way to associate your integrity with the integrity of your business, while also building out your visibility in your industry.



The power of social media is undoubtedly the best way for businesses to use in their online marketing campaign. Social media offers a platform where people from all over the world are networking. You can present your business on social media to improve conversion and attract more customers to your business. Social media marketing gives the best of what internet marketing has to offer. However, when branding your business, you need to connect with the right audience and have them talking about it.
There are over 1.5 billion people on Facebook alone. With such a number, you can find your target audience and build a brand name around them. It might, however, not be as simple as that. You have to do more than just connecting with your customers on social media. It takes a unique kind of marketing strategy to create a successful brand for your business. The following steps will help you get there:
That said, building a personal brand can take years. Luckily, following some of the patterns of those who have done it before, you can jump start your presence in 90 days following the outline below.
Some of these tips will require you to get out of your comfort zone, others will seem to easy to work. The best way to see results is to dive in, test these methods out, track the results, and double down on what works for you.
Write Down your Thoughts Daily - and Share Them
You've seen the huge followings many writers and video bloggers have amassed on YouTube, Tumblr, Instagram, and Twitter. Paul Graham and Chris Gillebeau, who started by documenting their personal and business lives, advocate for and use writing as a way to make their ideas contagious. 
Much of their success comes from consistency and authenticity -- writing often and honestly.
How I started doing this in my own life: I simply write down what I learned each day before going to bed. After a while, I realized much of what I was learning were problems other people were going through.
So, I started blogging about them and today that simple ritual has allowed me to write for major outlets like Inc, The Huffington Post, and Startup Grind. The benefit of writing about you learn every night is that it gives you time to reflect. The icing on the cake is that those stories are perfect for your follower. 
It doesn’t even matter if you write about your industry in the beginning: the goal is to just get your thoughts on paper. Once you can consistently do this for 2 weeks, approach a writing outlet about contributing. From there, you can begin building a following. After 90 days, you’ll be amazed at how much people will care about your daily lessons.
Use Twitter To Reach The Unreachable
To shortcut your way to the top, use established thought leaders in your industry to pull you up. The greatest challenge in getting these people in your network will be reaching them. Fortunately, there’s a magical tool called Twitter, which I’ve used for years to get in contact with too many experts to count.
To start, do a couple hours of research and look up all the people in your industry who you look up to. Then, check how many followers they have and gauge how strong their voice is in your field. From there, find them on Twitter. Chances are, most of these people blog. The typical thing people do here is tweet at them saying the liked an article. While this is ok, it’s not memorable. Writers get tweets all the time.
Instead, find a topic they wrote about and create your own piece on the subject. When you tweet at them, tell them you liked the article and mention that you’ve wrote a piece they might like. If they like the piece, chances are they’ll talk to you or better yet they’ll post your piece on their website. Keep doing this, and you’ll soon have access to everyone you need.

Speak Up
You’d be amazed how easy it is to get on a panel or to speak at a conference these days. After you start implementing steps 1 and 2, you’ll begin getting opportunities to speak.
Nothing makes me madder then when people tell me they’ve turned down speaking engagements because they’re not “ready”, or they don’t know enough yet. This is where you need to either be brave or take the long road to personal branding. 
When people start asking you to speak, accept the offer no matter what -- trust me, you'll get ready with a deadline looming. Even the most established experts were at one-point rookies. We’ve all felt out of place or overwhelmed when it comes to public speaking on something we don’t feel we know very well. Just take a deep breath, practice like crazy, and make it happen. Your next offer might not come for a while if you miss the first one.

Identify your target audience

Social media networking sites will attract a broad range of people who are always networking. You have to know your customers to start branding your business. It is simple; you can create accounts on different social media sites and start searching for your target audience. If your business deals with shoes, you can search for different social media sites about shoes and see where your target audience lay.
Alternatively, you can evaluate what your competitors are doing on social media and discover what kind of audience they have. You can analyze their strategies and do better on your part. It takes a simple research to identify your target audience. However, you have to take advantage of the untapped market when developing your social media marketing campaign.

Choose a platform

Not every social media strategy will be right for you. You have to look into every platform and consider where you will be able to connect with your customers well. Facebook gives you the highest number of audience to build your brand name around. It allows you to share links to your website or business, photos, and videos. It is the most ideal when you want to reach more people on a single platform. Twitter adds value to your business branding efforts.
Although it is limited regarding the characters you can write, it allows you to share photos, videos, and links. Your followers can retweet or comment on the tweets you make. Pinterest comes a close third as among the best social media marketing platforms. If your target audience is women and your business is fashion related, it offers the best platforms as most users are women.

Make your profile or page look neat

A good first-time impression will go a long way to giving you the right audience. You can achieve this by making your profile or fan page look presentable. Ensure that your business logo is clear and attractive as it drives the message to your audience. Upload a picture and the bio of your business. You can also include a link to your website for your audience to have access. Everything on your profile should be unique. Most people recall something which they have never seen before as opposed to things you are used to seeing. If you make your logo and brand name unique, you can be sure that most of your follower will not forget easily.

Create helpful and interesting content

Again you have to know what your audience love. You can start creating content that is up to date with the latest events. For example; if it is about fashion, you can write about what a celebrity was wearing and engage your audience to talk about what they think. Keep the content interesting by including interesting headlines that provoke a debated. This will help keep your potential customers interested to know what your business is offering. It helps bring a strong online business brand online marketing using social media gives your business the needed support regarding conversion and the customer base.

Engage your audience

Take apart in the debate and reply to some of their comments. Even a simple thank you will help them know that you are reading their comments and views. It allows you to get in touch with your customers and build strong brand awareness around them. The best part of social media marketing is that you use the least effort when it comes to building your business brand and also customer base.
Here are some phases through which a product goes through in a period of time to become a brand. I have some more extra tricks via which Anyone Can Become A Brand Expert in 90 Days.

 Product Introduction

This is the first phase of advertising where you tell people about your product.  Here you introduce your product to people who we assume knows nothing about it. You can simply launch a teaser like the ones you usually see on Television, YouTube, Facebook, and Twitter. Many brands like Apple, Samsung etc uses this Brand Introduction stage for their new product launch to create an imaginary hype for their product. This has been proven effective over the time.

Brand Awareness

Creating awareness about your brand is what you need to do next. This phase is also known as the trailer phase. Once you’ve introduced the audience about your product, the next stage is to create hype in the market for it. Use social media to tell people everything they must know about your product.

Brand Excitement

So now people know who you are, what you do and what your product is. What’s next?
Time to create excitement for your product. Tell the audience about how your product is better than others in the market. If you want people to buy your product you have to convince them how your product is different. Tell them about the unique selling points for your product. If you are selling a mobile then you should market your phone “XYZ” then highlight the features your product have that others don’t. Ex- a selfie flash in our new xyz mobile phone that no other brand has.

Increasing Sales and Revenue

You have already worked so hard for the product now it’s time to earn now. People now not only know about your product but they also know why your product is better than any other in the market. Provide buy now, order now, and contact number links to get orders coming in.

Brand Recall

Once you are in the houses of the customers, they will recommend your good services and products to others and soon your product will turn into becoming a Brand.
Work doesn’t ends here. Companies like Coke, Pepsi, Samsung are sell their product on their Brand name but you still see them carrying out these advertising campaigns. Why? It’s because these companies have not forgotten about the most important ingredient of the dish “People”.

If you forget your audience, they’ll forget you. Your product has to consistently stay in their conscious. Keep them recall about your brand so that your customer stays and you get the benefit of repeat purchases.

Monday, 2 April 2018

Secret Tips to Get Hired Fast Either Freelancer Or Office Job

There are some things that don't take a lot of time to do that can help you get hired quickly. I’ve heard from job seekers who simply didn’t know some of those things that will help them effectively job search.







One person I spoke to recently didn’t know you should send a thank you note after an interview. Another wasn’t aware that he didn’t need to include all of his many years of experience on his resume. Some of the things on the list are little things that make a difference. Others are significant enough that they can make or break your job search. Here are 15 things you should know about job hunting that will help you find a new job fast.

Review the list to see if there's anything that you're not doing and give it a try.

15 Secret Tips That Will Help You Get Hired Fast

1. You can save time job searching by using advanced search options on job boards. All the major job boards (like Indeed.com, SimplyHired.com, CareerBuilder, Monster, and Dice) have an “Advanced Search” option where you can search by keyword, location, a radius of a location, job title, company, type of job, date posted and other options. Here’s my list of the top 10 best job sites, and tips for using Advanced Job Search options. Sign up for our 30 Days to a New Job class to speed up your job search.

2. Applying for every job you find isn’t always a good idea. Focus your search on jobs that you’re qualified for. You’ll have a better chance of getting selected for an interview. Sending out random resumes and cover letters is just going to be a waste of time. Before you start job hunting, take the time to decide what type of job you’re seeking.


Even better, come up with a target list of companies you’d like to work for and do your best to get noticed by them. Here’s how to get noticed by your dream company.

3. Don’t stop applying for jobs while you are waiting to hear back from an employer. Most job seekers are rejected by over 15 employers before landing a job.  Learn from your mistakes, and keep applying until you get the right offer.  Worst case scenario, you will be juggling multiple job offers. That’s a good thing.

4. You need a specific cover letter or your resume may not get looked at. You only have a few seconds to impress a hiring manager enough to select you for an interview. I know hiring managers who screen every application personally and they tell me that if you don’t show what you can do for the company in the first paragraph of your cover letter, you're not going to get an interview. Here’s how to match your qualifications to a job, and tips for how to write a cover letter.

5. You should also target your resume to the job. It’s not just your cover letter. You resume should be edited and tweaked, so it’s as close a match to the job as possible.


Otherwise, it may not get picked up by the applicant tracking systems companies use to screen resumes or the recruiter who reviews it.  Here’s how to write a targeted resume.

6. You don’t need to include all your experience on your resume. Someone shared a resume with me that had over 40 years of work experience. Unfortunately, that’s not going to impress anyone. It dates him, and it’s too much information and too much experience for most job openings. Here are what experience and dates to include on a resume.

7. You can include more than full-time employment on your resume.

If you’ve been out of work you don’t want your resume to look like you have done nothing since you were laid-off. There are other things besides your employment history you can use to bolster your resume. Here’s a list of what to include on your resume when you have been out of the workforce.

8. Dress like a manager or a successful person in your profession. Maybe appearances shouldn’t matter so much, but they do. The first few minutes of an interview are when you get to make that critical first impression. Be sure that you’re dressed appropriately for the type of job and company you’re applying to. Here’s appropriate interview attire for a variety of different jobs and work environments.

9. Be Yourself. Susan Heathfield, Human Resources expert, says that you need to be yourself. Rehearsed answers, fake smiles, and saying what you think the interview wants to hear instead of what you actually believe, mislead the employer. Employers want to know who they hired, and that’s the person they expect to show up for the first day of work.

10. Storytelling during a job interview is an excellent way to share your experience and skills. One way to show the employer what you’re actually like is to tell a story. When you’re asked questions during a job interview, relay the specific skills and experience you have, as well as how you handled the situations you’re asked about. The more concrete information you provide, the more the hiring manager will know how qualified you are. Here’s how to answer interview questions.

11. Never say anything bad about a previous employer. When I was a hiring manager, I used to cringe when people badmouthed their boss. In fact, one of the most common interview mistakes is badmouthing your boss or co-workers. The first thing the interviewer is going to think about is what you will say about their company when you’re moving on.

12. You should send a thank-you note after a job interview. It’s important to follow-up after a job interview. It’s a way to show your appreciation for being considered for the job. It’s also a way to reiterate your interest and share anything you neglected during the interview. Here’s how to say thank you for a job interview, along with sample thank you notes and email message.

13. Networking is an essential component of successful job hunting. Most jobs are still found by networking, whether it’s online or in-person. You never know who can help you find your next job unless you tell your connections that you’re job seeking.  Here’s how to utilize your contacts at a company.

14. References can make a big difference in getting hired. References are important, and employers check them. Get recommendations from bosses, co-workers, clients, subordinates, and suppliers. Store them on sites like LinkedIn and share them whenever possible.  If you are worried about getting a lousy reference from your supervisor, work on getting some personal references you can add to your credentials. Here’s what to do about bad references.

15. It’s acceptable to apply for the same job more than once. So, you applied for your dream job, and you didn’t hear anything back from the company. Then you see the job posted again. A “do over” is fine, but be sure that you carefully match your qualifications to the job requirements in your resumes and cover letters. Also, check LinkedIn to see who you know. You might be able to get a referral the second time around. Here’s how to find contacts at a company.

Bonus Tip

Polish your shoes prior to your interview. This one’s an extra, but, yes, hiring managers do look at your shoes. If you don’t have shoe polish, a leather or multipurpose cleaning wipe will work. It’s important to look your best from head to toe!

Tuesday, 13 March 2018

10 Women SEO Strategies and Enterprise Online Development in 2018

What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes? What are companies of different sizes setting as their top priorities for SEO strategy – and how well is it paying off?



To find out, link-building and content marketing agency North Star Inbound, in partnership with seoClarity and BuzzStream, set out to “take the temperature” of enterprise SEO.
They surveyed 240 SEO specialists across the USA from both in-house and agency teams, in a bid to discover how and where enterprise SEO teams are spending their budgets, their most pressing issues, their biggest stumbling blocks, their perception of their own success, and more.
The results shed an intriguing light on what different companies consider to be most important about SEO, how they go about tackling those issues, and which SEO tactics pay the greatest dividends – particularly in terms of how these findings vary across businesses of different sizes, and between in-house and agency SEOs.
So what were the key findings, and what do they mean for the way that SEO is being carried out in 2017-8?

Resources for enterprise SEO: What are they, and where are they going?

How much of a company’s budget and workforce typically gets allocated to SEO? And where do enterprise SEO teams primarily focus their time and attention?
Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO, but the study found that companies’ SEO budgets cover the whole range – meaning there is definitely no “magic number” for SEO spend.
The good news (at least for SEOs!) is that the most popular budget was also the largest: 27% of respondents reported that they had a monthly budget of more than $20,000 for SEO. Close to a fifth of companies (19%) had between $5,000 and $10,000 to play with, while a very similar percentage (18%) were allocated less than $1,000.
Perhaps surprisingly, 11% of large companies (with 500+ employees) fell into this bracket – though of course, it’s not just about what you spend on SEO, but how you spend it.
What about people power? The study found that the most common size of SEO team is 2 to 5 members – regardless of the overall size of the company. Two fifths of respondents surveyed (42%) reported working in an SEO team of 2 to 5, while close to a third (32%) had 6 or more people in their team. Nearly a quarter of companies (23%) said that the responsibility for SEO falls on a single person.
Regardless of resources, companies seemed to broadly agree on their priorities for SEO. When asked to rank four areas of SEO in order of priority, respondents from companies of all sizes reported that their top priority was technical SEO.
Second, third and fourth priorities were – again regardless of company size – content development, traffic analysis, and link building, respectively.
But maybe enterprise SEOs should be putting more emphasis on link-building, as survey respondents overwhelmingly described it as the most difficult SEO strategy to execute. Well over half of respondents (58%) ranked it top out of a list of eight, with small companies (with 1-100 employees) feeling the pain most of all.
Why is link-building proving such a tough nut to crack? Let’s look at how enterprise SEOs are tackling link-building.

All about link-building

Well over half of survey respondents reported that link-building was their most difficult strategy to execute, although there were some noticeable variations by size. 68% of small companies rated link-building as the most challenging part of SEO, followed by 62% of medium-size companies and 42% of large companies.
But the difficulties associated with link-building aren’t preventing SEOs from investing in it. 85% of respondents, across all business sizes, reported that they will be maintaining or increasing their link-building budgets this year.
Large companies were most likely to be maintaining their link-building budgets, with 49% reporting they would be keeping their budget for link-building “about the same”, while small companies were most likely to be increasing their budget.
Link-building can be done in a huge number of ways, but there were clear frontrunners for the most effective strategies. SEOs from small, medium and large firms all reported that public relations is their most beneficial tactic for link-building, though for small company SEOs, guest posts came a very close second.
Other effective strategies included infographics (third-most effective for large companies of 500+ employees), local citations/directories (which came in third for small companies), and resource links (which ranked third for medium-sized companies, joint with local citations).
Paid links and comments were universally rated as the least effective strategies by all respondents, though this may also be due to a lack of employing these tactics in the first place – Google penalizes almost all types of paid links, and discourages systematic blog commenting as a method of link-building.
Which companies have been seeing the most success with link-building as an SEO strategy? When asked to rate their most successful strategy over the past 12 months, respondents overwhelmingly pointed to technical on-site optimization: 65% of large companies, 67% of medium-sized companies and 53% of smaller firms rated it as their most effective SEO tactic.
For small companies, blogging and link-building follow close behind, with 35% of SEOs from small firms reporting success with blogging for SEO, and 33% reporting that link-building was their most successful tactic. This was not so for large companies, for whom link-building ranked a distant 6th out of 7 SEO strategies, with just 14% saying it was their most successful strategy.
We know that small firms are more likely to have increased their budgets for link-building in the past year, so perhaps this extra resource towards link-building is making all the difference. But this is something of a chicken-and-egg style conundrum: are small companies allocating more budget towards link-building because it’s successful, or are they successful with link-building because of the extra budget?
Small companies are also more likely to be employing local-level link-building tactics such as local directories or citations. Link-building at a local level can be highly effective when carried out correctly, so perhaps this added emphasis on local SEO is making the difference for enterprise SEOs at small firms.
Finally, which KPIs are SEOs using to track their success with link-building? The favored metrics are Moz Domain Authority and Page Authority, together with the number of linking root domains (both used by 52% of SEOs).
The relevance of the linking page is third-most-used at 47%, while Majestic’s “Trust Flow” metric trails behind on 27%.

Agency vs in-house: Who’s winning at SEO?

Of the 240 SEO specialists surveyed for the study, two-thirds were in-house SEOs, while the remaining third worked for an agency. What differences in approach and outlook did the survey find between these two groups?
When it comes to organizational challenges, agency and in-house SEOs differ slightly on what they consider to be the most pressing issues. Agency SEOs are more likely to encounter challenges with finding SEO talent (44% reported this as their most challenging obstacle) or demonstrating ROI (41%).
For in-house SEOs, developing the right content was their most pressing obstacle (reported by 42% of respondents), while demonstrating ROI was again a key challenge, faced by close to two-fifths of in-house SEOs (37%). Agency SEOs were least likely to struggle with allocating the right resources, with only 18% reporting this as a top organizational challenge, while in-house SEOs struggled least with securing budget (21%) but were more likely to encounter challenges in allocating it (31%).
But the real differences came in the way that agency and in-house SEOs perceived their own success. Agency SEOs were vastly more likely to be confident about their own success: 40% of agency respondents rated themselves as “Successful – we’re absolutely crushing it” compared with just 13% of in-house SEO teams.
However, perhaps in-house SEOs are just modest, as almost half (49%) rated their SEO success as “Positive – we’re doing well enough” (versus 39% of agency SEOs).
In-house SEOs were also more likely to report being “frustrated” with their SEO outcomes (the lowest possible rating) than agencies – 8% of them gave their SEO efforts this rating, compared with only 3% of agency respondents.

Key takeaways

What do the findings from the study tell us about the state of enterprise SEO? While SEO will always depend somewhat on the individual circumstances of an organization, there are some broad conclusions we can draw from the data.
  • SEO as a discipline appears to be well-resourced overall, demonstrating that companies consider SEO a branch of marketing worth investing in. The challenge is therefore more often deciding how and where to allocate those resources, rather than a lack of resources.
  • Technical SEO is a top priority and a top source of success for enterprise SEOs, while companies seem less sure of where they stand with link-building. Many are putting budget into it without necessarily being satisfied with or confident in the results.
  • While some SEO mainstays (like technical on-site SEO) are effective regardless of company size, the effectiveness of SEO strategies often depends on the size of a company, with smaller companies seeing much more success with strategies like blogging than larger organizations.
  • Agency SEOs are much more likely to feel confident in their SEO success than in-house teams, in spite of reported difficulties with securing the right talent for SEO. However, both in-house and agency SEO teams face difficulties with proving the ROI of SEO, showing perhaps that this perceived success can be difficult to translate into hard numbers for the benefit of the higher-ups.
Why digital marketing video series, Stone Temple’s Eric Enge describes the unique challenges of SEO at the enterprise level, and why larger companies need to pay special attention to SEO.

Transcript

Mark: Eric, for many years now, you’ve written and talked about SEO as a general topic. In fact, one might say you wrote the book about it. I mean, lead co-author of “The Art of SEO.” So why should we think about SEO at the enterprise level as being anything special?
Eric: Mark, senior execs at large companies have a lot of different needs competing for their limited budget, and SEO is only one of them. And since it’s little understood outside the SEO world, it may not get the priority it deserves.
And in a large company, executives may figure their brand is so large that Google will just naturally send them traffic, but, of course, it’s a lot more complicated than that. So SEOs at enterprise companies have some special challenges if they want to be successful.
Mark: I can see that. Then let’s get into why SEO matters for an enterprise-size company.

Why Does SEO Matter for Enterprise Companies?

Eric: It matters a lot because people go to a search engine with very strong intent, and ranking high for queries when they are in the process of researching or purchasing something they want to buy can mean huge revenue for your company. Those are opportunities you just don’t want to leave to chance.
Then there’s the competitive situation. If your competitors are doing effective SEO and you aren’t, inevitably they’re going to start getting more and more of the traffic that should have been yours.
Mark: And so it matters to the bottom line.
Eric: It can matter a great deal. SEO ends up being a very high margin activity. So failing at it means not just lost incremental revenue, but lost incremental profit.
Mark: So given the stakes, what are some things you think enterprise SEOs in particular need to give their attention to?
Eric: Great question.
  1. Realize that Google does have limitations. It’s far too easy to create pages it can’t understand or won’t crawl an index. And if Google deems your content is poor in quality, it gets ignored.
  2. Realize that the search environment is constantly changing and you need to keep up. Just because you’ve implemented some optimizations a while back doesn’t mean you’re in good shape forever. You’ve got to keep on top of what Google is up to, and constantly be measuring and testing your effectiveness.
  3. Realize that if you do the wrong thing, you get penalized by Google. If companies like BMW and Overstock can be penalized, so can you. There’s a significant upside to doing SEO well. Done correctly, SEO can be a high ROI investment because it brings well-targeted traffic, visibility, and revenue to your business.
Mark: Thanks, Eric. Our readers really should check out your post on our blog about the unique challenges of enterprise SEO. 
Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Today I present my list of the top 10 SEO women, who represent the top thought leaders on search, social, and content marketing.

Ann Smarty

Owner of myblogguest.com since November 2009 and SEO consultant, Ann realized the need for her guest blogging services so she became a consultant and owner of SEO Smarty. Ann makes frequent contributions to Search Engine Journal. She is Director of Blue Glass Interactive, a merger of Search and Social. Ann’s blog made it to the number 7 spot in the best 2010 Wikio SEO blog. Matt Cutts was only six points away from hers. She writes and publishes unique blog articles all over the web.

Jill Whalen

From Ashland, Massachusetts, Jill Whalen, is the most reasonable person known in her industry. She generally compares both sides before making her decision or giving an opinion. Jill Whalen is an innovator of search engine optimization. She started in the field of SEO in the early part of 1990. Her company, High Rankings was founded in 1995. Her experience spans over forty industries; helping them to increase their online presence, conversion rate and sales using search engine strategies.
With almost 25,000 followers and close to 16,000 Tweets on her Twitter page, Jill shows how busy she really is when it comes to connecting and being socially motivated.

Julie Joyce

From Greensboro/Winston-Salem, North Carolina, Julie Joyce is one of the founders of Link Fish Media. She is also the Director of Operations and with a background in web programming, she fell in love with search engine marketing in 2002. Her leadership skills and goal-oriented focus simplifies her SEO proficiency. Julie worked in a small IT company before she stated Link Fish Media. She was manager to a group of search engine specialists. She gained her experience there. She is one of the founders of SEO Chicks. With more than 10,000 followers and over 20,000 Tweets, Julie has staked an integral claim of the online market place. She makes frequent contributions to Search Engine Land and Search Marketing Gurus.

Vanessa Fox

Vanessa Fox authored the book, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Wiley, 2nd edition, April 2012). She described it as the first book entrepreneurs of the twenty first century must read. She sold her company, “Nine by Blue,” in 2013; after which, she stared the digital agency, RKG. She was the primary product officer in the company until she moved to search engine analytics. Vanessa is known for being the creator of Google Webmaster Central. She is a search engine specialist with about 20 years of experience. With more than 37,000 followers and over 6,000 Tweets, Vanessa is a force to be reckoned with.

Annie Cushing

Annie Cushing is owner of the Annielytics blog. She named the blog from her first name and the fact that she is obsessed with data visualization and analytics. Annie provides serious information from an insider perspective about the use of marketing tools and pivot tables to evaluate data. She loves to share her knowledge and expertise through presentations and content. She has played almost every starting role as it relates to content writing and promotion on the Internet. She has written content, proofread and edited it, published it, optimized content, marketed content via email and on the web, gotten backlinks for her content, and even shared it on social media.

Jennifer Sable Lopez

Jennifer has defied all the odds when it comes to business and health. She is known as one of the most superior geeks online while still maintaining her semblance as a person with incomparable organizational skills. In her personal life, she beat cancer, which shows you the kind of fighting spirit she has. She has a web development background and a Bachelor’s Degree in Journalism. She loves to write SEO content. When Jennifer is not working, she is traveling all around the world. She loves watching television programs such as Dora, the Explorer and Dancing with the Stars. She loves to listen to Latin and South African music. She lives with her photographer husband and daughter in Seattle, Washington.

Judith Lewis

It was in 1996 that Judith Lewis started in the online marketing industry. She has a wide ranging experiencing in SEO tactics, which includes keyword research, link building and developing content. Judith has also dabbled in social media campaign and PPC campaign management. Before her online marketing quest, she worked in various industry sectors such as e-commerce, publishing and technology.  She works at Sheshet Consulting and uses her expertise to help small business clients on their organic search, social media and paid search marketing campaigns.

Dana Lookadoo

Dana Loookadoo is CEO and owner of Pixel Position, which is a well-known SEO agency and Yo!Yo!, which is a web development company. She provides SEO training and consulting to companies worldwide. She has an innate love for SEO and she studies the way humans behave on the Internet. Dana is unafraid to ask questions or try new stuff. Her focus is on engaging her audience and anything related to search. When she is not working on SEO and social media, she loves cycling.

Rhea Drysdale

Rhea Drysdale is the owner of Outspoken Media. She is an SEO and link building specialist. Native of Jacksonville, Florida and currently in Troy, New York, Rhea works tirelessly to manage her SEO Company to stay in the game and remain competitive. She is smart, dedicated and always on a path to learning more about SEO. Her goal in life is to be the best at what she does. She has keen insight and an excellent understanding of all aspects related to SEO, content strategy and social media. Her link building expertise has made her the authority among her male and female counterparts in the industry.

Donna Fontenot

Donna Fontenot is a Web Developer. She is owner of SEO Scoop and a respected blogger at Search Engine People. She also moderates the forum at Search Engine Round Table.  Donna wears other hats such as SEO Consultant and Business Coach. She works with all types of SEO projects. In fact, she is enamored with the Internet and ways to drive traffic to her customer’s website. Her voracious craving for search marketing allows her to work hard at perfecting her SEO craft. Owner of blog, DazzlinDonna.com, she is not afraid to share her passion for earning an income online.