Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant

Purbita Ditecha Reliable and Most Trusted Marketing Advertising Consultant from Dooars, West Bengal,India with 6 years successful experience.

Alipurduar is the queen of Dooars Wildlife Santury

Alipurduar is a sub-divisional municipal town of Jalpaiguri district, and is located at the eastern end of the district. Situated on the east bank of Kaljani River on the foothills of the Himalayas, the town is a gateway to Bhutan and North Eastern states of India.

25+ IT skills can mange a job of $110000 plus salary per month

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it is the need of your time and effort and energy and effort that you should understand each and every distinction that is going on in the Seo systems. One of the best and latest cases are the Panda and Penguin up-dates.

Evergreen 72 hot social media Marketing Facts strategies

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads, they also close at higher rate

Tuesday, 12 December 2017

Secrets of Digital Marketing and Web Consultancy Services in India

Most of the businesses in India still do not have a proper digital marketing presence and they will not be able to acquire customers for their business if they don’t have a digital marketing strategy in place. If you are reading this right now and if you cannot help these people; who else do you think will help them have a digital marketing presence?




So let’s get started on this exciting journey of starting a digital marketing agency and hope you will be able to get the maximum value out of these posts. Keep the following topics close to your heart while starting your digital marketing agency:

1. Choosing a Brand Name

What’s in the name? If you think the same, give it a thought because your agency’s name stays forever with you. Some take it casually without giving a thought. Some take names which resemble with the name of an authority site. This cheap publicity, for the useless mileage, doesn’t sustain for long. The name not only defines your digital presence but conveys your vision.

I love Facebook pixels a lot and I love the way they can track user behavior on the site. pixels are not limited to Facebook alone, almost every email marketing tool and advertising tool today uses pixels to track users behavior. So I came up with the name ‘Pixel Track’ as the name for my digital marketing agency.
2. Choosing a Domain Name

I have always been a guy who has preferred dot coms for websites. But I like the name Pixel Track a lot and I couldn’t get the .com version of it. I would have definitely wanted a .com domain name if there are a lot of people who are going to remember the name and visit the website. Having a dot com name is very important for a B2C website.

In this case, since Pixel Track is going to be a purely B2B business. I will not be having a lot of types it traffic to my website. In that case having a .in would suffice because a lot of sales is going to be driven by the sales team with a direct contact with the decision maker. I am still trying to get in touch with the owner of the .com name. When Pixel Track becomes an established brand and if the .com version has no brand or website with them, we might even be able to get the domain name for free.

3. Logo Design and Business Cards

Humans are very visual creatures. We remember what we see better than what we read. A good logo helps in increasing brand recall. It makes your presence unique and memorable. It doesn’t mean you have to spend loads of money perfecting your logo.

For my logo, I took the help from Learn Digital Marketing Facebook group members through logo competition. I liked one of the entries and finalized it. In future, we might spend time on analyzing different sample logo design. Once the agency starts getting clients, we might also allocate a budget for an improved design. To get the highest quality designs, I prefer using 99designs.com. For a lower budget, 48hourlogo.com is not a bad choice either.

You can also get a business card designed along with your logo. Any local printing company can help you get quality business cards printed. Business cards are an effective direct marketing tool for reflecting sincerity towards your work.

They come handy in the following situations:
  • Tradeshows
  • Airport Lounges
  • Industry Conferences
  • Bus/Taxi/Train/Plane
  • Happy Hours
  • Business Centres

You never know where you make a valuable business connection. Always be ready with your business card to strike a meaningful conversation. Make your business card professional and standard. Don’t try any tricks with it. Also, do not make the business card unnecessarily expensive.
4. Get a Partner or Go Solo: Your Decision

For Pixel Track, I have got a co-founder who will join the agency as Chief Operations Officer (COO). While choosing the partnership path, make sure you are on the same page with your partner/s. The following questions must be clear in advance to avoid confusion at a later stage:
  • How does inclusion strengthen the agency’s goals?
  • How much workload ease off with the addition?
  • Does my partner commit for a long-term relationship?

I chose a partner because, apart from the agency work, I have to invest quality time on:
  • Structuring courses for providing a learning environment at an affordable cost.
  • Focusing on building a hiring platform for digital marketing aspirants.
  • Working on top-of-the-funnel activities to engage with the audience.
  • Building the brand for bringing in as many people in the ‘Digital Deepak’ brand.
  • Converting a percentage of readers into paying clients for my services and consultancy.

5. Understanding the Partnership Deed

If you want to start agency on your own, go for sole proprietorship where a single individual owns, manages, and controls the business. People prefer partnerships and proprietorship over Pvt Ltd. companies and Limited Liability Partnership (LLP) because the former ones are easy to set up with less statutory compliances.

As I have a partner, we created a partnership deed for which CA charged us INR 14,000 for the complete process. This includes getting TAN, PAN, and GST as well (explained below). For an agency, a simple partnership works well because it doesn’t require any investor and issued shares.

Partnership deed is a written legal document highlighting the rights and responsibilities of the partners. It promotes mutual understanding and trust among the partnership members.

Although not mandatory, it is better to register your agency under the Indian Partnership Act. The registration gives you the right to file a lawsuit against the third party, co-partner protection, property protection, to name a few.

6. Taxation and Accounting in India

Whatever you read here about taxation is not legal advice and just my own experience. For legal reasons, I would request you to consult with a lawyer and a chartered accountant.

There are types of taxation is involved in running a company.
Direct Tax or Income Tax
Indirect Tax (GST) – Tax on Consumption
Tax Deduction on Payments made by you to your vendors or employees
1. Direct Tax (Tax on Income)

Direct taxation is the tax that you would pay on your income. If you are running your company and if you break even, then you do not need to pay any tax on income because you have no income.

To pay tax to the Income Tax Department you need a PAN number for the company. You can apply for a PAN number after the company is registered. This number is just like the PAN number that you have for personal income taxes, but the PAN number will be for the company. Good news is that you don’t need Aadhar card for the company!

Note that you have to be an employee in your own company and you can pay yourself a salary if you want. If you don’t want to withdraw a salary during the initial days, you can just mark a token salary for yourself. Your will be paying personal income tax like an employee on the income from your own company. And this income has all the benefits like deductions on housing loan, insurance etc.
2. Indirect Tax (Tax on Spending – GST)

Indirect tax is the tax that you have to pay on consumption. Whenever you buy something for your company like a computer you have to pay a sales tax on it.

We used to have value added tax which was charged by the state and we used to have service tax which was charged by the central government. Both of this is now replaced by GST. this simplifies the indirect taxation to a huge extent and once the GST system is a place business will be able to operate faster and smoother.

To pay indirect taxes you need a GST number. Your chartered accountant will help you get a GST number along with PAN number.

One important thing to note about GST is the input credit. Which means that you can balance the GST that you collect and the GST that you pay.

To help you understand consider the following example:

I provide INR 1,00,000 worth of services to my client. And when I send him the invoice I have to charge 18% GST on it. Which means that the total amount that the client has to pay is 1,18,000 rupees. I have to deposit the GST that I collected against my GST number. However, I would have many expenses as well in running my company.
For the sake of simplicity consider that I do not have any other expenses apart from a computer which I purchased for INR 1,00,000. The total cost of the computer is INR 1,18,000 including GST. In this case, you can see that I need a computer to provide services worth INR 1,00,000 to my client. And, I have already paid 18% GST in the process of creating value for my client.
Since I have already paid INR 18,000 in GST, I can take it as an input credit, and I don’t need to deposit the 18% GST that I collected against my GST number. Which means I can keep the INR 1,18,000 I charged from my client and I have no GST liability on it.

In cases of offline purchase, I need to update this manually. Certain vendors have a facility where you can update the GST number with them and they will update the input credit for you.

For example, Facebook ads on Google ads will update your GST account with the speed that you have done. The GST system is still yet to be completely robust and in the meantime, we might have a lot of errors. But eventually, once the system is perfect you will have it working seamlessly.
3. Tax Deduction at Source

Apart from the direct tax that you pay on income at the indirect tax that you pay on consumption you also have to take care of the taxation for your partners and employees.

Tax deduction at source is a system which was devised to prevent people who evade income taxes. If you have a professional working with you and if you are paying a fee of INR 1,00,000 to this professional, then you have to deduct 10% on this amount and deposit against his PAN number. To do this deduction you need a TAN number! You need to do a similar procedure if you have full-time employees and if you are paying a monthly salary to them.

If you have been an employee before you know how this works, your employer will deduct tax at source and they will deposit against your PAN number. If your total tax liability for the year is less than the amount that they have deducted then you can get a refund from the IT Department. If your total tax liability is more than the TDS which has been deposited into the account then you have to go ahead and pay the extra tax.
Dealing with Accounting and Taxation

The Indian government has made it very complex to deal with the taxation issues and we need a chartered accountant and accountant inside our office to take care of all these things. You need to maintain books of accounts and maintain records of all the expenses and income that you are generating.

In the beginning, you can manage your bookkeeping with accounting software programs such as QuickBooks and Zoho Invoice. Such software simplifies customer invoicing and automates payment collections.

As clients and employees count increases, the accounting becomes more complex. In that case, you have an option to hire an accountant or outsource your accounting service.
Final Words

Aim for consistency. Never stop learning. No matter how small the client is, don’t take any project lightly. If you are in, give your best shot. There will be times when you need a break to avoid burnout. In those situations, switch off from all work-related stress and invest time in your hobbies. I love riding bikes. The warmth of the fresh air, caressing my body, rejuvenates my mind. Set the expectations clear with your clients. Never set unreal targets to attract your prospects.

Under promise and over deliver. All the best for starting your Digital Marketing Agency!

If you have any questions, leave a comment below!

B2B and B2C Content Marketing: Secret Milestones of Online Success

Although content marketing strategies for business-to-consumer (B2C) and business-to-business (B2B) have a lot of similarities, there are unique challenges when selling a product to a business as opposed to selling a product to a consumer. Whether you’re on the B2B side or B2C, each type of business must fine-tune their strategies to best meet the needs of their audience.

Here are the top 5 things to know about content marketing for B2B and B2C:


1. Content Marketing Can (and will) Work for Both

In today’s online world, content marketing has become one of the most effective strategies for marketers. In fact, 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute.

Because the approach, goals, and intentions of B2B audiences often differ from those of B2C audiences, we get these questions a lot:

“I know content marketing works for B2C, but can it work for my B2B company?”

Or vice versa.

“I know content marketing works for B2B, but can it work for my B2C company?”

The answer is, of course, a resounding YES! And here’s why:

2. B2C and B2B Content Marketing Strategies Require Unique Goals

Yes, content marketing works for both B2B and B2C, but to be successful, each company must set obtainable goals that are unique to their business. To start tracking the success of content (and guide future efforts), content marketing strategies need specific objectives.

By implementing these objectives or goals, businesses can determine what “great content” means to audiences within their industry. From there, they can make necessary adjustments along the way to create an effective formula.




Although content marketing strategies for business-to-consumer (B2C) and business-to-business (B2B) have a lot of similarities, there are unique challenges when selling a product to a business as opposed to selling a product to a consumer. Whether you’re on the B2B side or B2C, each type of business must fine-tune their strategies to best meet the needs of their audience.

Here are the top 5 things to know about content marketing for B2B and B2C:
1. Content Marketing Can (and will) Work for Both

In today’s online world, content marketing has become one of the most effective strategies for marketers. In fact, 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute.

Because the approach, goals, and intentions of B2B audiences often differ from those of B2C audiences, we get these questions a lot:


“I know content marketing works for B2C, but can it work for my B2B company?”

Or vice versa.


“I know content marketing works for B2B, but can it work for my B2C company?”


The answer is, of course, a resounding YES! And here’s why:


2. B2C and B2B Content Marketing Strategies Require Unique Goals

Yes, content marketing works for both B2B and B2C, but to be successful, each company must set obtainable goals that are unique to their business. To start tracking the success of content (and guide future efforts), content marketing strategies need specific objectives.

By implementing these objectives or goals, businesses can determine what “great content” means to audiences within their industry. From there, they can make necessary adjustments along the way to create an effective formula.


According to Content Marketing Institute’s report, 80% of B2B content marketers are focused on generating leads.


For B2C content marketers, brand awareness is the top goal at 74%.


For both B2B and B2C companies, their 2nd goal is focused on website traffic. Everyone wants more traffic to their site, but traffic alone is not a great indicator of content marketing success. If it’s coupled with other metrics, however, it can be particularly insightful.

Every company wants their content (or brand) to show up in the search results. But all too often, they limit their objectives by focusing on traffic alone. Getting a lot of traffic doesn’t mean obtaining leads or loyal customers. Yes, you want users to visit your site, but there is much more to be measured that can improve your content marketing strategy.

Here are some broad content goals that should be used as a starting point for any business. Successful content should:

Improve your brand awareness
Attract more traffic to your site
Build your audience
Generate new customer leads and/or sales
Develop your online reputation
Boost audience engagement
Encourage natural links and optimize search engine ranking
Benefit your competitive advantage


With any single content piece, it should accomplish one or more of these goals, and an entire content portfolio should accomplish all of them.
3. B2B and B2C Strategies Define Their Target Audience Differently

Whether it’s B2B or B2C, small business or enterprise, each one of us has an audience. For some, it’s very clearly defined and narrowly focused. For others, there’s a broad range of demographics. The key is to define that audience, so there’s a clear understanding of who they are, their habits and activities and how they can be reached.

These insights will inform a content marketing strategy, content formats, and amplification efforts. Put as much detail as you can into defining a target audience or personas; age, gender, where they work, what their leisure habits are; really anything that will shape and outline audience segments.



With B2C, the audience is often inspired by personal needs or questions. With B2B, the audience is often a part of a purchasing process with several stakeholders. Nevertheless, there’s typically one key decision-maker who will make the final decision to purchase a product or service.

Every audience segment should be specific enough that your messaging will change accordingly. Imagine the difference between them. How will you approach each segment with your content?

4. The Focus of B2C and B2B Content Differs

After defining target audiences or personas, we know that businesses and consumers buy for many different reasons. Businesses buy a product or service because it will fulfil a specific business need. And this need can typically be narrowed down to:
Saving money
Saving time
Boosting revenue

Consumers buy out of necessity, too. But it’s a little different than businesses. For example, if your water heater breaks, you’ll buy a replacement – but it’s not because you thoroughly enjoy purchasing the latest model of water heater – you just don’t want cold showers in the morning.

However, a lot of changes as consumers buy “luxuries” or items that aren’t based on a direct need. For me, that includes video games I pretend to buy for my son (but really, it’s for me), musical instruments that I can’t actually play, streaming services, gifts for the wife – you get the point.

Believe it, or not, consumer data tells us that all Americans (regardless of income) spend a large portion of their money on luxuries.


The way content is ideated and developed depends on the audience’s needs. And the type of content companies create is contingent on if they’re B2B or B2C.

5. Content That Answers Your Audience’s Questions Works for Both B2C and B2B

I’ve written about this before, but it should be repeated: It doesn’t matter if you’re B2B or B2C, content should answer the questions your audience is actively asking in search engines. No other content will generate the organic results the same way. If someone in your audience is asking a question, your company needs to be in front of them providing helpful answers.



Remember the questions I highlighted from #1 on this list? Our VMX video and this blog post is trying to accomplish that exact goal: help our audience answer their question, or solve their challenges by directing them to other content on our site.


When ideating and creating content that solves a problem, you’ll naturally target specific long-tail search queries. There are plenty of (FREE) places you can use to find out what questions your audience are asking. Try:
Answer The Public
Yahoo Answers
Ubersuggest
Keywordtool.io
Google Suggest
Blog comments
On-site search bar (if applicable)
Competitor FAQs
And maybe most importantly, ask your staff what they get asked all the time

Build out an editorial content calendar with these questions and prioritize those answers by search volume and competition. Ask yourself: Can we create content that is better than what already exists? Is this topic something we want to compete with?

Depending on these answers, you will need to either tweak the topic to be more applicable to your audience, or begin creating some of that sweet, sweet content.
Key Takeaways
Content marketing goals will vary depending on if your company is B2B or B2C
Both B2B and B2C companies must define their audiences and answer their questions
The content focus will differ depending on your audiences needs and purchasing habits
Content marketing will work for B2B and B2C!

Whether you’re starting a new content marketing campaign or need to revamp your current strategy, remember that although Content is King in making meaningful customer connections, search results get your content seen.

Secret Reasons Behind as Companies Choose Freelancers Compared Agencies

As far my 8 years in freelancing working world, I have seen lots of things and a few of them, I want to share with you. Whether looking for a side income or wanting to start building work experience, being a freelancer is an exciting thing to try. For a freelancer, there may be concerns that they will lose competitiveness with a larger agency. Are you the one who thinks so? Make no mistake. Some clients instead choose freelancers to hire their projects rather than pay for specific agencies. How can? Here's the explanation why companies prefer freelancers over agencies:

Secret Reasons Behind as Companies Choose Freelancers







Prices are pegged Freelancer Cheaper

Are you a freelancer beginner? Do not be afraid, this would be a plus for you. The client will choose to pay a freelancer that is much cheaper than paying the agency, for the same result. For those beginner freelancers who do not have work experience and testimonials, of course, the price you offer is cheaper, right? Assure the client that you can also produce the same job as the agency. Although what you get is not much, but a positive first impression is also important, Make the maximum work that can make the client hire you back in the future.

Freelancer More Efficient

Suppose there is a client who wants to create a website. It may take up to several months for the website to be perfect with the help of the agency. Whereas if he hired a freelancer, it could be making the website only takes a few weeks. In the agency, of course, the client must wait for his turn until the project is done so that takes a longer time. Not to mention if there are shortcomings or less suitable results. Meanwhile, if the freelancer is working, the client can request, complain, or give feedback at any time without having to wait for the turn so that the revision of the website can be quickly completed.


Freelancer More Flexible

You could say because freelancers only work on one person at a certain time, then the communication is more flexible and smooth. Suppose you are a freelancer who is working on project A from client A, then you should also be prepared whenever client A contacts you, as the freelancer does not set a patent working hour. Unlike the case with the agency. The agency is tied to working hours so that is where freelancers are superior. In addition, it is possible that he will ask for customization of work on the project that is currently being done. If you can make the client satisfied, then this can be a positive testimonial for you, right?

More Current Communication

The bigger the agency, the more busy and much work to handle so that communication with each client can also experience delays. Unlike the case, if the client works with a freelancer who is just one person. Communication between the two will also run smoothly because the freelancer will not rule out the order he received. This is because he also needs positive feedback from clients. In other words, freelancers will always be there to listen to client feedback and complaints.

Less Interested Agency with Small Jobs

For an agency that already has a name, they will think twice about receiving orders that do not give them income. Clients with a limited budget will prefer you as a freelancer to get things done that the agency says are trivial. Well, here you are ahead again, is not it? And of course, for a freelancer, this is an opportunity to try your best to show maximum performance. Although the work is trivial, the more you finish will also add to the experience.

Being a  freelancer has now been facilitated by technological developments. Software as a Service is one example of a system that can be easily used by freelancers in running business activities. For example, Sleek Accounting, the use of Sleek Accounting with a very affordable price and complete features can help freelancers to have a better business activity. Not only that, you can start a business as an accountant or book-keeper freelancer with the help of Sleek Accounting.

Well, still pessimistic with your profession as a freelancer? No need anymore because some of the points above show that you have more value that makes the client choose freelancers than the existing agency. Include a profile that can convince the client. Initially, your work will probably be priced cheaper, but over time, your skills and experience will also increase and you can set a more appropriate tariff.

Jobs as a freelancer is now increasingly popular and loved by many people. Although the number of freelance workers is still not so much, the prospect is quite promising. You who have not experienced can do this world as a side job or main job.

Thanks to the support of advanced technology that is increasingly easy to reach, freelance worker stretching even more advanced.

In order not to miss the work to be done, you can record the schedule and make a reminder or alarm on HP. Thus, later on you only need to observe the schedule and finish the work in accordance with the deadline schedule.

Nothing Important Ideas

Because the idea can come from anywhere and anytime, then do not forget to take HP wherever you go. When you start getting fresh ideas, immediately write the idea on HP. Later when you have free time, you can access the notes and start developing ideas into new things. This simple thing is very useful and can make the completion of the job so much easier.

Creating and Accessing Social Media

A freelance worker needs a wide network in order to get a job and build a reputation. To fulfil this, creating and accessing social media on a regular basis is one of the solutions. You can load a variety of work portfolios on social media. So prospective clients and social media users can assess your work. Not impossible if you get a new job offer if you are always active in social media.

Facilities for Learning New Things

Learning new things from the internet can be done by using sophisticated HP. Fill in your free time by accessing marketplace sites for freelancers, finding job referrals, and establishing new relationships with professionals. Gradually this will make your knowledge grow and support you become a more competent freelancer.

Do You Want a Freelance Job Instantly To Make Money Online

Have you ever heard of freelancing websites? There is a few special marketplace for freelancing affairs. There the employer offers the project and the job seeker can apply.Previously what is a marketplace? The marketplace is a site developed by its owners to bring together sellers and buyers or employers and job seekers.Benefits for the Seller/employer - He does not need to think about marketing to bring in customers/applicants. The managers will do it for them.





Benefits for buyers/job seekers - They can get what they need, goods, services or jobs.

Marketing usually costs a lot of money and time. Especially for the inexperienced or do not know how. So take advantage of marketplace sites, although some attract fees or commissions, you still get great benefits. Certainly, the fee is much smaller if you have to do it yourself.


Marketplace there is a newfangled like an online store, for example, Bukalapak and Tokopedia, but there is also an advertising model such as OLX and Kitchen Money.

The four names above generally focus on products and services. Meanwhile, if projects.co.uk and sribulencer.com lead to the job market. The facilities there are designed to make it easy for employers and applicants to meet and interact.

I myself am the manager of the Money kitchen. If you want to sell new / used goods or offer services just plug the ads there. Free, easy and fast. Kitchen Money in place BERJUBEL - Transaction Buying and Selling.

To support my efforts, I've used fiverr several times and seoclerks to get authors of product reviews. Up to now, I've been dealing probably with more than 300-400 applicants. From that experience, I can tell which applicants made me turn off and excited.

It should be noted that the information I share is more subjective, based on my position as an employer.

5 Tips on getting a freelance job

1. Install the original photo of your face

Some people do not care enough to put photos. And before looking at other things, the photo is the first seen.

Does it exist when you apply to a company, which is considered first your photo? If that does not escape, your application enters the trash can.

Without a good photo and a positive impression, the first impression you give is that you are not so serious at work, just a perfunctory, or just click fad.

2. Write down a good reason why you are suitable for the project

Remember when you applied, you were selling yourself. So in that reason, you explain why employers should choose you and not others.

There are applicants who do not give much effort in writing the reason. But some are really serious. Of course the more serious get more attention.

Examples of unfavorable reasons:

3. Make a good portfolio

Workers who look serious are those who have set up their portfolios.

Why is portfolio important?

Because when the employer filters the applicant, he does not know the applicant's ability. Only from the example of his work can he decide whether his expertise is appropriate or not.

The portfolio is better than just words like, "I'm sure I'm capable of doing the job you do well."

Also when you come in full preparation, you will appear more sticky than others.

4. Responsive

Ideally, prospective project applicants can quickly answer the questions that the employer has.

A little less fun if one conversation has to wait a day or two to get a reply.

Indeed not everyone has internet access anytime anywhere. But if anyone is more responsive than you, the chances of getting a job are also bigger than you.

5. Give the sample the requested text

For this tip more inclined for my purposes. Even though people have set up their portfolios, I want people to give me a sample of the article model I'm looking for.

First, I want to know if he can write as I want. Because of my experience, some people tend to write according to what he wants. Not what I need. If I have already obtained a writer like this, it is usually difficult to be directed and the results are not satisfactory for me.

Initially, I asked to write a prospective applicant for 500 words. Then I subtract it to 350 words. Because with a shorter number of words I can better assess whether he is able to write effectively and efficiently.

Additional tips

These are tips that will open up your chances of getting a job back or even recommended to others.

Give more than requested

Some people may feel a loss when it should give more than the minimum amount requested.

However, from my experience, there is one applicant always gives more than requested, he shows me, that he is able to do a bigger job.

I happen to have a bigger and bigger project, so I gave it to him.

If somebody ever needs a good writer, his name is the first one I would recommend.


It should be noted: Not everyone can appreciate the more effort you give. But if you are lucky to meet the right person, the new doors will open for you.

Monday, 11 December 2017

Global Social Media Advertising Services effectiveness in United States of America

As organic reach on social media continues to decrease, your greatest opportunities lie in laser-targeted, optimized paid social advertising and promotion, such as Facebook advertising, Twitter advertising, LinkedIn advertising and others.



Identifying the right target audience and setting up optimized campaigns to reach them is complex. Getting either of those wrong is wasteful…and expensive.

How Purbita Ditecha Web Consultancy Can Help


Purbita Ditecha Web Consultancy’s experience and expertize can help you reach your optimum audience at the lowest cost. Our extensive experience with paid social media campaigns means you are never starting from scratch. We know how to:
  • Quickly find the audience you want.
  • Set up the targeting that will reach them.
  • Optimize to reduce your cost per action.
It’s just as important to deliver the right message. Purbita Ditecha Web Consultancy will help you craft effective content and ads for each audience segment. We then apply a scientific approach to testing your messages, monitoring analytics carefully to evaluate which content is performing best. Through our expertize we are able to:
  • Deliver content and messaging designed specifically for your prospects.
  • Optimize continuously based on message testing.
  • Increase exposure and conversions with far less waste.
Our Social Media Advertising Services will:
  • Expand your brand reach on social media.
  • Zero in on your target audience on social media.
  • Create exactly the right message for every prospect.
  • Use your budget dollars wisely and increase overall ROI.
For best results, combine our Social Media Advertising Services with our comprehensive Social Media Strategy Services. Social media can amplify brand awareness, increase website traffic, attract new potential customers, build customer or prospect engagement, and take your digital marketing efforts to a whole new level.

“Doing social media” just because everyone does it will never work. Purbita Ditecha Web Consultancy’s extensive experience and data-backed research provide a sustainable competitive advantage.
Still, you have any issue then please shoot a mail to us via Contact us page.

Powerful Lessons Should Be Learned as an Entrepreneur

At one point in my life I felt a pull — almost like some sort of invisible magnet was trying to drag me in a new direction. But where was it pulling me?







The year was 2007. I had yet to start a company, or have it recognized by Inc. magazine as one of the nation’s fastest-growing private companies for three straight years.

Little did I know my life was about to change in a BIG way.
1. A Call to Action

Every entrepreneur has had an “a-ha!” moment — when an idea crystallizes and everything makes sense. I had such a moment after I developed software to solve a problem.

My marketing consulting tasks were way more time-consuming and repetitive than necessary. Unfortunately, there were no helpful keyword management software solutions on the market.

So I created one. At some point I realized a lot people would find my PPC automation software valuable. Many small businesses don’t have the time or expertise or budget to succeed at paid search, so my vision was to address this need in the marketplace.

I also realized that the software business was potentially much more valuable than the services businesses.

Once I had both a product and a service to sell, it was time to aggressively pursue the opportunity. I started pitching venture capital investment firms and, eventually, raised a few million dollars.

Lesson: Come up with several business ideas and test your theories before picking the best one and going all-in.
2. Facing Fear of Failure

In life, it’s a lot easier to just fly under the radar and keep your goals and achievements — and any failures to reach those goals — to yourself. Doing so helps you avoid a lot of embarrassment and judgment.

But when you start a business, you need to market it. You must put yourself out there in a very public way.

Something like 80-percent of businesses fail in the first year, so the odds are pretty stacked against you. And sadly, some people actually are hoping to see you fail — including some of your peers.

Lesson: Stay positive, ignore the naysayers, and learn from your mistakes so that things work out better the next time around. Some serial founders start multiple companies and look at each company as a learning experience, not a failure.

3. Seek Advisors to Help Guide Your Growth

Actually starting up and building my own business was shocking a lot of ways. It’s hugely important to have truly great advisors.

My company has had advisors, including Carol Meyers from Rapid7, Chris Litster from Constant Contact, and Janet Holian, the CEO at Gemvara. I’m an advisor to a few Boston-based start-ups including Curata and ThriveHive.

If you get the chance, definitely try to get into a mentorship or incubator program. It’s a great way to cut the learning curve. Plus, on top of the very tangible benefits, you’ll build relationships that will serve you through your entire career.

Also, in marketing, Rand Fishkin has built a big community and been open with his knowledge and experience, so I’ve learned quite a bit from reading everything he publishes and chatting with him at industry events.

Lesson: I think it’s important for every entrepreneur and business to have access to external knowledge and experience to help guide your growth.

4. Invest Profits Back Into Your Business

Your new business needs to eat in order to grow.

In the early days of my business, I fell in love with sole proprietorship; I could deduct legitimate business expenses, command higher rates as a contractor, and take on multiple clients. I paid myself handsomely, bought a new car, and was basically irresponsible with my newfound “wealth”.

In short, I treated my company like my own personal piggy bank. Big mistake.

Eventually, my thinking matured — I paid myself a lower salary and invested profits back into the business. It’s hard to adjust to the mindset that requires that you spend substantial amounts of “your own money” on payroll and marketing, yet it’s necessary in order to bootstrap the business and avoid taking on a lot of seed-level financing.

Lesson: The transition from employee to entrepreneur can be lucrative, yet dangerous, especially if you experience early success. Don’t let an increase in pay (by way of sales) cloud your good judgment and stunt your growth.

5. Team Building

You might start a business to follow your passion — something you’re good at and interested in. But as your business grows, you’ll inevitably find yourself doing less and less of whatever it was you started out doing.

You’ll find yourself focusing more on trying to find people smarter than you are to do a better job than you could have done.

The most important aspect of your job as a company founder is less about doing stuff you love to do and more about building a team.

Also, it’s really important to give employees the training and tools to be great and support them at every level in their efforts to do so. Authenticity and transparency are critical at Wordstream — we expect co-workers to be honest, ethical, and open to two-way communication.

Beyond that, other core values we live each day are “Take Action” and “Win Together”. Our industry moves so quickly that we absolutely have to be able to rely on and support one another. Employees have to be empowered to take calculated risks, even if it means they fall down from time to time.

Lesson: Even the greatest hobby can easily turn into work when it becomes your full-time job and livelihood. Nurture and encourage your team — employees are so much more engaged when they’re consistently shown that their ideas and contributions are valuable.

6. It’s Not All About the Money


Want to make loads of money? Grow and sell a business.

I won’t lie: that was one of my goals.

One thing you should come to terms with is that the vast majority of entrepreneurs won’t get rich quick. You hope it will happen eventually, but make sure you’re in it for the long haul.

So, in pursuit of those loads of riches, a funny thing happened. Building abusiness created value that wasn’t monetary.

One of the most valuable aspects of starting a business is the social capital and learning experiences you pick up along the journey. The opportunities I’ve had to meet other company founders and discuss crazy business ideas have been invaluable.

Lesson: Though it’s possible that you’ll make tons of money, be sure, along the way, to savor the insights you gain — about life and work — from the company you keep. It will help you put any failures in the proper context.
7. A Disturbing Lack of Faith

Moments of weakness are par for the course for entrepreneurs. At some point when things are extremely rough and the future of your company seems bleak, you might think about throwing in the towel and going to work for a rock star company.

That’s fine. You can think those thoughts all you want.

However, verbalizing your doubts can be an absolute confidence killer in your company. Cash-strapped entrepreneurs need the unwavering support of investors, staff, and strategic partners alike.

Lesson: Transparency is awesome, yes. But you can communicate your funding issues without raising fears that you may be having second thoughts or losing faith. In almost all cases, it’s critical that you keep doubts to yourself.
8. Chase Your Unicorns

Being impatient helps me come up with unusual solutions to stuff. Hacking a system results in ridiculously game-changing outcomes that drive business growth.

Don’t mistake activity for progress — 99-percent of the work people do is chasing after small changes. Instead you should be chasing unicorns.

The unicorn principle follows a power law, that the one-percent is better than all the 99-percent combined, and the top one-percent of the one-percent makes the unicorns look like failures. When you understand how this works, you stop chasing those small things and only go after big gains.

I believe it’s possible for entrepreneurs to predictably create unicorns (as opposed to discovering them by accident). There’s an actual repeatable workflow. That might sound like deciding to hit a hole-in-one, which is ridiculous, but it’s indeed possible!

Lesson: Very little of your effort will actually make a difference. Use your data to figure out where the leverage really is — the one-percent of work that produces huge marketing benefits. With a bit of math and analysis you can do great things.
9. You’re (Sort of) the Boss!

One of the most common reasons for wanting to start a business is to be your own boss. But generally, if you take on investors (as I did), you lose control of the company when you accept the venture capital dollars.

Even if you don’t have to take on investors, your customers become your new boss — and they’re likely to be much more demanding than your old boss ever was!

When you start a business — and especially when you’re in a growth phase — you are accountable to so many people. You need to think about your employees, customers, investors, and partners (internal and external) with every decision you make.

Lesson: There’s actually less freedom and more responsibility involved in starting a business versus having a regular job.
10. Achieving Success

I used to dream about my big idea becoming a reality. However, I greatly underestimated just how awesome it really is to show up at work and watch your dream become a reality as your company grows over time.

It’s impossible to anticipate or describe how great it feels to get your first office, move into a bigger, “real” office, have a company party to celebrate your achievements, be recognized with an industry award, or even just have really happy customers.

Every day, my WordStream co-workers inspire me with all the brilliant work they do to make us the successful company we are today. I am very thankful for having met such fantastic and dedicated people, and for the opportunity to work with them. They inspire me to do more.

Lesson: Success is great, but not an excuse to stop being awesome. Smooth sailing can breed complacency; it’s rarely the best environment for innovation. Now the question is: how can we continue being innovative and successful?
The Big Lesson for Aspiring Entrepreneurs

“Should I start a business?”

It’s a simple question without a simple answer.

Every year, I watch friends, many of them in the marketing industry, think about venturing into the exciting world of entrepreneurship. If you’re thinking about starting your own business — be it as agency, brand, vendor, or publisher — take the time to seriously think about everything touched on in this article. Building a new company from scratch will require a huge commitment of money and time.

Being an entrepreneur is an experience unlike any other. You must relentlessly chase perfection. You need a ridiculous amount of passion. You have to be able to adapt to crazy, unexpected things. And above all, you must provide something incredible to your customers or audience.

Running your own successful business probably won’t turn out exactly how you imagined — but that doesn’t mean it can’t turn out even better than you imagined!


Image credits: Shutterstock

Sunday, 10 December 2017

How to become online celebrity in social media instantly

Okay, we’re not talking about becoming the next Britney Spears, but how good would it feel to be well-known for doing something? Better yet, doing something that is a passion of yours? Being famous, maybe even a little famous, for something you really love? Sounds like a pie in the sky, you might be thinking, but for many of us this is our reality, and it’s a lot easier than you think. Mostly because of this magical thing called the Internet. Popularity is the keyword in this game… and I’m not just talking about making money online but about selling in general.Maybe in the 70s it was enough to just start bottling soda, name it coca cola and kill the game, maybe it was enough to create some cool software a few years ago and sell like crazy, but this is not the case now.





Now there is everything and everybody wants to sell. Money is made a different way – first you become popular, then you start selling, and not vice versa as most people do and fail.

I don’t use Facebook that much (if not for paid ads) and I’ve never really gotten Twitter, but I’m pretty popular online (which is why I don’t have time for Facebook that much, neither do I need it) and I’ve made a list of my top 5 ways to become popular on social media… online too.Let’s try to decode how you can leverage on the power of social media to make something very cool out of yourself.

1. Your unique talent

Some 15+ yrs back- I discovered my talent to be



1) storytelling &
2) being brutally honest in a funny way with out of the box analogies.
Social media became an amplifier. That’s what it is – a multiplier. Social media has no talent in itself. It is an advanced technology. If you are an idiot, you probably won’t go very far. But to make something of yourself, you first need to know your talents.

Timing is also important. When I got onto Social Media; there were not many. So, a clear door was open to be walked through. Now (with almost everyone trying to do it) -it is as difficult as asking a married women for a date and hoping to be successful. Yes! She might just go but the risk-reward ratio may not get favoring you. So, think of ‘what is in future and where there aren’t many people already’. That is where is your answer is lying.

So, ask yourself- ‘what are you genuinely good at’. Even if you are 60% good at it; start doing. The skill set will automatically keep sharpening as you make your own share of mistakes. If you are not camera shy, you can try videos. If you have a knack for photography, a vision for creating good images and a good eye, you can try your hand at platforms like pinterest, Instagram, flickr etc. If you have a way with words, the whole internet is your oyster.

The best part is – your audience is limitless if you have the right know how. And even if you do not have that know how, you can just Google! The internet has that covered as well 🙂 … topics as specific as hamster grooming, DIY jewellery, henna art, tattoo making, vegan food (and millions more) have an audience waiting. If you do it right, you will find them.

And once you do find them, mix your talent with their needs. Don’t just keep talking garbage in the name of your talent. Do something for your audiences. Solve a problem, make them laugh, share their sadness, share expertise – anything. But help them. Thats what I have been genuinely trying to do over my Blog, Facebook, Instagram, Linkedin, Twitter & Pinterest. It works and sometimes it works magically.



Just know what you can do and then go do it, like no one else can!

2. Show your passion

Just like your talent, your story will also help build trust.

Everyone has a story. What is it that drove you to the platform? What makes your passion points tick? What drives you to post a video every Tuesday, no matter where in the world are you? Why that ‘keeda’ in your head – that makes you paint and upload in the middle of the night?

Social media will be fruitless if your passion is listless, if there is no strength in your purpose. Because here, you have an audience and the good part is that this audience is available 24*7. No matter what you do, you are a marketer; you are selling yourself by selling your stories. And you are entertaining.

It becomes imperative that there be some drama, even in honesty. Social media has revived people like Renuka Shahane from their long hibernation – because it gives them voice. She talks about topics that matter to her, with little drama and lot of honesty. That’s what gets multiplied in this platform – your passion for what you stand for. Make sure that your voice gets heard, and in a different way.


3. Don’t consort with the extreme


The internet is a doorway to the infinite, one can say. If it gives us access to every good thing, it also opens doors to a lot of negativity. It gives voice to everyone, even those who do not have the intellectual ability to make good use of the voice.

Result – extreme views. There is a bandwagon out there, with millions following it blindly. You refuse to be a part of that bandwagon. You be the one to make trends, to find new ones. You be the one to break stereotypes and be a pioneer. Don’t outrage on a few you meet online who do not understand your genre. There will be another million who do, should you send out your message in a logical and creative manner.

Criticism is everywhere. And everyone is an armchair critic these days. I work for my believers. They are my target audience. It is them – whom I strive to make happy, to inspire. Not the extremists who refuse to use their brains and acknowledge that everyone is a unique blend of ideas and perspectives. Inside story- I receive hazaar abuses (with a lot of variety too) on my Blogs & other SM. What do I do – I still keep working. Simple!

If you want to leverage on the power of social media, keep your fans closer. And your enemies closer too maybe. They will too, keep talking about you, if not in the same positive light. They will ensure your name remains on the top of search results, making more people curious about you!

4. Don’t be addicted

I know this sounds difficult when social media is your bread and butter.

But what I mean is – your creative juices will flow best when you are thinking and spending time with your ideas. And that won’t happen only when you are online. Even when social media is the biggest parcel of your life, make sure it is also just a part.

Your ability to regularly switch off from the digital and spend time with yourself – will help you maintain sanity. I believe being online too much – makes you a reactive person. In life, it is good to delay reactions to avoid over-reactions. Life is more than the 5 reactions you can give on Facebook.

The best content creation happens when you are calm and at peace with yourself. For that, you surely need to switch off from time to time. A good team (or a few good friends) can help you manage things smoothly, so that you can juggle between creating and implementing ideas. Besides, there are many scheduling tools that you can use to ensure your updates reach your audiences in time, but you don’t have to be online 24×7.

Remember – this has to be treated like work. You can’t work all day – can you?

5. Install massive patience

I started my career as a Motivational Speaker and Trainer 17 years ago. And I started blogging 7 years ago. I still have a long way to go. The amplification takes time. The ones who become successful overnight – they generally do not last. They either spend the rest of their times living up to that expectation or they fizzle out pretty soon.

A better idea, as you go on about leveraging social media, is to build your brand brick by brick – with strong foundation. That’s the kind of structure that can withstand the test of time. And that’s why you need to install massive patience in your own software to deal with it.  Keep honing your skills. And promise yourself that every piece of content that you create online, will be better than what you created yesterday.

Technologies get upgraded every day. If you are committing to a profession built on the power of social media, you will need to follow the latest trends and adapt. The internet, in its vastness, also gives you all the necessary tools to keep building your brand going. You will find all the help you need to build your social media presence at Neil Patel’s blog. You could be a doctor, an architect, a cake maker or a massage guy in Kolkata – by just exposing Social Media with your already existing career you can get it an escape velocity.


Trust me- you follow the above five points with patience and perseverance – 80% of your syllabus gets automatically covered about How to become a Social Media Celebrity. It is about shedding that mental inertia & taking that one strong decision. Once you decide, stay put to it. And the big bang is as incidental then as a mother-in-law after a marriage.


My motto is:  
“It’s better to be rich and pretend you are not, than to be poor and pretend you are rich” …


but I’ve always been more into building assets (like this blog), not marketing. I hire people to promote for me, I don’t like showing off, but it works like nothing else no matter what I think about it… it does, you have to either do it, or find someone to do it for you if you want to be famous. Now you have 6 ways to become popular on social media, nothing can stop you, just pick one, become famous and start rockin’. Let me know if you liked this article, and stay awesome.

Tuesday, 21 November 2017

A to Z of Social Media Marketing of 21st century Successful Entrepreneurship

Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it. Few brands do social media really well, and those who do, see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no tangible results.



For many, social media is simply a place to post links to content they've created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In such a fast-paced, constantly changing industry, it’s not surprising that some social media marketers might launch feet first into day-to-day work, without a clear strategy of how they will achieve their goals. Social media marketing is a language all of its own. You wouldn’t expect to ace your advanced Spanish class without taking a beginner’s course, so you can’t be too hard on yourself for not gaining thousands of followers or meeting other business goals if you haven’t built a foundation of knowledge. We’ve created the following guide as a first step for any new social media marketers, and to help seasoned pros get back to basics.

What is social media marketing?

In the last decade, social media has grown from a maybe-use to a must-have in any marketing strategy. According to the 2015 Social Media Marketing Industry Report, 96 percent of marketers are using social media in their marketing plans. So what exactly is social media marketing? For one, it’s probably a big part of your job, if not your main job.
Hootsuite’s 2015 Social Media Glossary defines social media marketing as “The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media marketing should be well coordinated with social customer service, community management, and social selling activities to create seamless relationships with customers across their life cycle.”
Keep in mind, the most effective social media marketing programs are also integrated into multi-channel strategies.

Why is social media marketing important?

For those in higher positions, the introduction of social media to an established marketing plan can take some convincing. But social is essential to any strategy in 2016. When you think of all the contributions of social media to your personal life (the ability to connect with your friends and loved ones, greater access to information, etc.) and think of benefits from a business perspective, it’s obvious that social media marketing is important. Some of these benefits include:
  1. Getting to know your audience and market through constant, high-value social media interactions.
  2. Responding to customers and your community, saving yourself time (in comparison to having a phone or in-person conversation with numerous people with the same inquiry).
  3. Keeping up with or staying ahead of your competition (who are also on social media).
  4. Building your customer base.
  5. Increasing your sales and revenue (through building your customer base, raising your positive customer sentiment through social customer service, etc.)
  6. The ability to tell your brand’s story.
  7. Cutting marketing costs (in comparison to traditional print advertising or advertorials).

Social media statistics

To truly grasp the significance of social media marketing and how much it impacts businesses, the following statistics paint a pretty clear picture.
  • As Social Media Examiner shares, 92 percent of social media marketers said that social media was important to their businesses
  • Social Media Examiner’s report shares that 84 percent of marketers have integrated their social media strategy with their traditional marketing strategies
  • 64 percent of marketers are using social media for six hours or more a week, 41 percent are using it for 11 or more hours per week, and 19 percent for over 20 hours per week
  • 90 percent of businesses said that social media has increased the exposure of their business
  • 77 percent of businesses said that social media has increased site traffic
  • Over 50 percent of marketers say that social media has directly increased sales
  • As Entrepreneur states, 69 percent of marketers said that social media has helped them develop loyal fans
  • Forbes reports that three out of four consumers say that social media impacts their buying decisions
  • FastCompany explains that when CEO’s post to social media, 70 percent of senior professionals report that it makes the company seem like a better place to work
  • Social Media Examiner reports that 66 percent of social media marketers see lead generation take place via social with just six hours of use per week (or less)
  • As explained in FastCompany, “McKinsey researchers estimate that $1.3 trillion in value stands to be unlocked by companies who figure out how to apply social technologies in the years ahead.”

Your social media marketing plan

Once you recognize the importance of a social media marketing strategy, it’s time to devise a social media plan. A sailor wouldn’t expect to navigate the seas and arrive at their destination without a map, and a social media marketer can’t expect to achieve all of their goals without a plan. As our guide to creating a social media marketing plan explains, “social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.”
Our guide, “How To Create A Social Media Marketing Plan,” provides a detailed set of instructions for making a professional plan, but here are the key steps:
  1. Create social media objectives and goals
  2. Conduct a social media audit
  3. Create or improve your social accounts
  4. Get social media inspiration from industry leaders, competitors, and clients
  5. Create a content plan and editorial calendar
  6. Test, evaluate, and adjust your social media marketing plan

Social media goals

A quick refresher on how to create goals for your business is a good idea. While some may think of setting goals as either a waste of time or a way of adding unnecessary pressure, goals are a proven motivational tool.
We recommend using a clear framework such as the S.M.A.R.T. goal setting system, which stands for everything your goals should be—specific, measurable, attainable, relevant, and time-bound. Broad, undefinable goals are helpful to nobody, so the S.M.A.R.T. framework ensures you have as much help with achieving your goals, before you start the actual work.
As our post on creating a social media marketing plan advises, your goals “should go beyond vanity metrics like retweets or Likes, in favor of more advanced metrics like leads generated, sentiment, or website traffic referred.” For a more detailed breakdown on goal-setting and tips for achieving these objectives, our guide, “Don’t Just Create Social Media Goals—Reach Them,” can ensure your goals are actually helping your social media marketing strategy.

Social media strategy

While many, including myself, are guilty of using the phrases “social media plan” and “social media strategy” interchangeably, a social media plan includes your strategy—along with tactics, timelines, budget, actionable items, next steps, definable roles and responsibilities. All of these work together, much like social media within your overall marketing efforts, in order to successfully execute your plan.
As our post on social media templates explains, “To create a social media strategy is to bridge the gap between where you currently are in social media and where you want to be. Your strategy should answer all the basic questions required before you can begin implementing your social media plan.” The purpose of any social media strategy—and what our social media strategy template will help you with—is to:
  • Clarify your business’ social media goals
  • Audit your current social media status
  • Create or improve your social media profiles
  • Develop your content strategy
  • Use analytics to track progress and adjust your strategy as needed
To further your expertise in building a social media strategy, see our “5-step Guide to Developing Your Social Media Presence.”

Social media tools

With any job, the proper tools can make the difference between a good and great result. For social media marketing, there are a seemingly infinite number of tools that can make your job, and life, easier. Our blog post “10 Essential Social Media Tools for Social Media Managers” suggests adding the following to your toolbelt.
  1. Nexalogy: analyzes your audience’s most discussed topics.
  2. Rankspeed: helps you discover relevant topics in your network, filtered by sentiment.
  3. Hootsuite Syndicator: when using Hootsuite, this tool for RSS feeds provides filtering, monitoring, and tracking, and helps track which stories you’ve previously shared (to help avoid repeats).
  4. Bulk Scheduler: Hootsuite’s Bulk Scheduler allows you to upload spreadsheets with up to 350 messages for your social media networks.
  5. Klear (previously twtrland): helps you find the highest-ranking Twitter users based on activity, communicativity, and popularity, and makes suggestions to help you improve your own status in each of these areas.
  6. Audiense (previously SocialBro): helps you identify not only traits in your own audience network, but potential customers outside of this.
  7. YouTube Analytics: provides a detailed breakdown of your brand’s video content shared to YouTube, such as channel statistics, subscriber activity, demographics, and more.
  8. Zendesk: helps consolidate and manage customer service and help requests in one place, creating social media tickets which can be assigned to members of your support team.
  9. Hootsuite Campaigns: this tool will help guide you through the steps to the successful creation of contests, user-generated galleries, and sweepstakes.

Social media templates

As a social media marketer, it can be difficult to know where to start when trying to create plans or strategies. Social media marketing is a diverse and constantly changing industry, so we’ve created social media templates which can be easily adapted by you and your brand to make them your own. We originally shared these templates in our blog post “6 Social Media Templates to Save You Hours of Work.”This post provides more detail on each one, but knowing that you’re probably busy, the quick links are below.
  1. Social Media Strategy Template
  2. Social Media Audit Template
  3. Editorial Calendar Template PDF/Excel File/Open Document
  4. Social Media Content Calendar PDF/Excel File/Open Document
  5. Bulk Upload Template
  6. Social Profile Image Sizes

Social media marketing tips and tactics

It’s easy to get wrapped up in the nitty-gritty of social media marketing and management, but for the details to make sense your foundation must be solid. Our blog post, “7 Social Media Tactics You Should Use Today,” offers the following core tactics any social media manager can (and should) employ to heighten their success.
  1. Use hashtags as a virtual filing system, and check what kinds of hashtags your competitors use and get inspired to create your own.
  2. Ask the right questions to engage your audience.
  3. Listen to your audience to keep track of relevant conversations and customers.
  4. Offer something of value that your audience can’t find anywhere else as a means of building valuable relationships.
  5. Build relationships through Twitter chats to generate conversation around your brand and build connections with participants and the host.
  6. Be consistent with frequency, timing, brand voice, and engagement.
  7. Use engaging images, as “content with relevant images get 94 percent more views than content without.”
Complimenting those tactics, our list of “18 Must-Have Social Media Marketing Tips for Businesses” compiles 18 of our blog posts which will undoubtedly help you with your social media marketing efforts. A sample of these tips include:
  • Do a social media audit of your social media presence
  • Know when to outsource your social media management
  • Social media monitoring is your biggest missed opportunity
  • Schedule tweets so that you can save time
  • Target your audience better with the use of social media statistics
  • Increase your social media reach with social media advertising
While a blog post on social media marketing could read like The NeverEnding Story, the above guide should provide clear direction and a solid base for the inevitable daily learning every social media marketer experiences.

The Secret to Social Media Success

No matter how many social networks you set out to master, or how long you work in the social marketing field, there is one secret that will ensure you're successful: Never stop learning.
This list is massive, I know, and there's no way to consume all these resources in the next week. But if you set yourself to learning every day, every week, every month, every year, you'll eventually be the one writing the books that help others learn social marketing.
It all begins with learning.

10 Things I've Learned About Social Media:

  1. Social marketing requires listening.
  2. Conversations should be the goal of social marketing.
  3. Team #Followback is a waste of time.
  4. Social marketing isn't broadcasting, it's communicating.
  5. Never auto-post your content to your social profiles.
  6. Never copy/paste the same message into every social profile.
  7. Social marketing requires time. It's relationship-building on a massive scale.
  8. Be helpful. Period.
  9. Social support is faster than live chat, email, or phone calls. Embrace it.
  10. You don't have to be on every network. Go where your customers are.