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Tuesday, 13 March 2018

10 Women SEO Strategies and Enterprise Online Development in 2018

What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes? What are companies of different sizes setting as their top priorities for SEO strategy – and how well is it paying off?

To find out, link-building and content marketing agency North Star Inbound, in partnership with seoClarity and BuzzStream, set out to “take the temperature” of enterprise SEO.
They surveyed 240 SEO specialists across the USA from both in-house and agency teams, in a bid to discover how and where enterprise SEO teams are spending their budgets, their most pressing issues, their biggest stumbling blocks, their perception of their own success, and more.
The results shed an intriguing light on what different companies consider to be most important about SEO, how they go about tackling those issues, and which SEO tactics pay the greatest dividends – particularly in terms of how these findings vary across businesses of different sizes, and between in-house and agency SEOs.
So what were the key findings, and what do they mean for the way that SEO is being carried out in 2017-8?

Resources for enterprise SEO: What are they, and where are they going?

How much of a company’s budget and workforce typically gets allocated to SEO? And where do enterprise SEO teams primarily focus their time and attention?
Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO, but the study found that companies’ SEO budgets cover the whole range – meaning there is definitely no “magic number” for SEO spend.
The good news (at least for SEOs!) is that the most popular budget was also the largest: 27% of respondents reported that they had a monthly budget of more than $20,000 for SEO. Close to a fifth of companies (19%) had between $5,000 and $10,000 to play with, while a very similar percentage (18%) were allocated less than $1,000.
Perhaps surprisingly, 11% of large companies (with 500+ employees) fell into this bracket – though of course, it’s not just about what you spend on SEO, but how you spend it.
What about people power? The study found that the most common size of SEO team is 2 to 5 members – regardless of the overall size of the company. Two fifths of respondents surveyed (42%) reported working in an SEO team of 2 to 5, while close to a third (32%) had 6 or more people in their team. Nearly a quarter of companies (23%) said that the responsibility for SEO falls on a single person.
Regardless of resources, companies seemed to broadly agree on their priorities for SEO. When asked to rank four areas of SEO in order of priority, respondents from companies of all sizes reported that their top priority was technical SEO.
Second, third and fourth priorities were – again regardless of company size – content development, traffic analysis, and link building, respectively.
But maybe enterprise SEOs should be putting more emphasis on link-building, as survey respondents overwhelmingly described it as the most difficult SEO strategy to execute. Well over half of respondents (58%) ranked it top out of a list of eight, with small companies (with 1-100 employees) feeling the pain most of all.
Why is link-building proving such a tough nut to crack? Let’s look at how enterprise SEOs are tackling link-building.

All about link-building

Well over half of survey respondents reported that link-building was their most difficult strategy to execute, although there were some noticeable variations by size. 68% of small companies rated link-building as the most challenging part of SEO, followed by 62% of medium-size companies and 42% of large companies.
But the difficulties associated with link-building aren’t preventing SEOs from investing in it. 85% of respondents, across all business sizes, reported that they will be maintaining or increasing their link-building budgets this year.
Large companies were most likely to be maintaining their link-building budgets, with 49% reporting they would be keeping their budget for link-building “about the same”, while small companies were most likely to be increasing their budget.
Link-building can be done in a huge number of ways, but there were clear frontrunners for the most effective strategies. SEOs from small, medium and large firms all reported that public relations is their most beneficial tactic for link-building, though for small company SEOs, guest posts came a very close second.
Other effective strategies included infographics (third-most effective for large companies of 500+ employees), local citations/directories (which came in third for small companies), and resource links (which ranked third for medium-sized companies, joint with local citations).
Paid links and comments were universally rated as the least effective strategies by all respondents, though this may also be due to a lack of employing these tactics in the first place – Google penalizes almost all types of paid links, and discourages systematic blog commenting as a method of link-building.
Which companies have been seeing the most success with link-building as an SEO strategy? When asked to rate their most successful strategy over the past 12 months, respondents overwhelmingly pointed to technical on-site optimization: 65% of large companies, 67% of medium-sized companies and 53% of smaller firms rated it as their most effective SEO tactic.
For small companies, blogging and link-building follow close behind, with 35% of SEOs from small firms reporting success with blogging for SEO, and 33% reporting that link-building was their most successful tactic. This was not so for large companies, for whom link-building ranked a distant 6th out of 7 SEO strategies, with just 14% saying it was their most successful strategy.
We know that small firms are more likely to have increased their budgets for link-building in the past year, so perhaps this extra resource towards link-building is making all the difference. But this is something of a chicken-and-egg style conundrum: are small companies allocating more budget towards link-building because it’s successful, or are they successful with link-building because of the extra budget?
Small companies are also more likely to be employing local-level link-building tactics such as local directories or citations. Link-building at a local level can be highly effective when carried out correctly, so perhaps this added emphasis on local SEO is making the difference for enterprise SEOs at small firms.
Finally, which KPIs are SEOs using to track their success with link-building? The favored metrics are Moz Domain Authority and Page Authority, together with the number of linking root domains (both used by 52% of SEOs).
The relevance of the linking page is third-most-used at 47%, while Majestic’s “Trust Flow” metric trails behind on 27%.

Agency vs in-house: Who’s winning at SEO?

Of the 240 SEO specialists surveyed for the study, two-thirds were in-house SEOs, while the remaining third worked for an agency. What differences in approach and outlook did the survey find between these two groups?
When it comes to organizational challenges, agency and in-house SEOs differ slightly on what they consider to be the most pressing issues. Agency SEOs are more likely to encounter challenges with finding SEO talent (44% reported this as their most challenging obstacle) or demonstrating ROI (41%).
For in-house SEOs, developing the right content was their most pressing obstacle (reported by 42% of respondents), while demonstrating ROI was again a key challenge, faced by close to two-fifths of in-house SEOs (37%). Agency SEOs were least likely to struggle with allocating the right resources, with only 18% reporting this as a top organizational challenge, while in-house SEOs struggled least with securing budget (21%) but were more likely to encounter challenges in allocating it (31%).
But the real differences came in the way that agency and in-house SEOs perceived their own success. Agency SEOs were vastly more likely to be confident about their own success: 40% of agency respondents rated themselves as “Successful – we’re absolutely crushing it” compared with just 13% of in-house SEO teams.
However, perhaps in-house SEOs are just modest, as almost half (49%) rated their SEO success as “Positive – we’re doing well enough” (versus 39% of agency SEOs).
In-house SEOs were also more likely to report being “frustrated” with their SEO outcomes (the lowest possible rating) than agencies – 8% of them gave their SEO efforts this rating, compared with only 3% of agency respondents.

Key takeaways

What do the findings from the study tell us about the state of enterprise SEO? While SEO will always depend somewhat on the individual circumstances of an organization, there are some broad conclusions we can draw from the data.
  • SEO as a discipline appears to be well-resourced overall, demonstrating that companies consider SEO a branch of marketing worth investing in. The challenge is therefore more often deciding how and where to allocate those resources, rather than a lack of resources.
  • Technical SEO is a top priority and a top source of success for enterprise SEOs, while companies seem less sure of where they stand with link-building. Many are putting budget into it without necessarily being satisfied with or confident in the results.
  • While some SEO mainstays (like technical on-site SEO) are effective regardless of company size, the effectiveness of SEO strategies often depends on the size of a company, with smaller companies seeing much more success with strategies like blogging than larger organizations.
  • Agency SEOs are much more likely to feel confident in their SEO success than in-house teams, in spite of reported difficulties with securing the right talent for SEO. However, both in-house and agency SEO teams face difficulties with proving the ROI of SEO, showing perhaps that this perceived success can be difficult to translate into hard numbers for the benefit of the higher-ups.
Why digital marketing video series, Stone Temple’s Eric Enge describes the unique challenges of SEO at the enterprise level, and why larger companies need to pay special attention to SEO.


Mark: Eric, for many years now, you’ve written and talked about SEO as a general topic. In fact, one might say you wrote the book about it. I mean, lead co-author of “The Art of SEO.” So why should we think about SEO at the enterprise level as being anything special?
Eric: Mark, senior execs at large companies have a lot of different needs competing for their limited budget, and SEO is only one of them. And since it’s little understood outside the SEO world, it may not get the priority it deserves.
And in a large company, executives may figure their brand is so large that Google will just naturally send them traffic, but, of course, it’s a lot more complicated than that. So SEOs at enterprise companies have some special challenges if they want to be successful.
Mark: I can see that. Then let’s get into why SEO matters for an enterprise-size company.

Why Does SEO Matter for Enterprise Companies?

Eric: It matters a lot because people go to a search engine with very strong intent, and ranking high for queries when they are in the process of researching or purchasing something they want to buy can mean huge revenue for your company. Those are opportunities you just don’t want to leave to chance.
Then there’s the competitive situation. If your competitors are doing effective SEO and you aren’t, inevitably they’re going to start getting more and more of the traffic that should have been yours.
Mark: And so it matters to the bottom line.
Eric: It can matter a great deal. SEO ends up being a very high margin activity. So failing at it means not just lost incremental revenue, but lost incremental profit.
Mark: So given the stakes, what are some things you think enterprise SEOs in particular need to give their attention to?
Eric: Great question.
  1. Realize that Google does have limitations. It’s far too easy to create pages it can’t understand or won’t crawl an index. And if Google deems your content is poor in quality, it gets ignored.
  2. Realize that the search environment is constantly changing and you need to keep up. Just because you’ve implemented some optimizations a while back doesn’t mean you’re in good shape forever. You’ve got to keep on top of what Google is up to, and constantly be measuring and testing your effectiveness.
  3. Realize that if you do the wrong thing, you get penalized by Google. If companies like BMW and Overstock can be penalized, so can you. There’s a significant upside to doing SEO well. Done correctly, SEO can be a high ROI investment because it brings well-targeted traffic, visibility, and revenue to your business.
Mark: Thanks, Eric. Our readers really should check out your post on our blog about the unique challenges of enterprise SEO. 
Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

Today I present my list of the top 10 SEO women, who represent the top thought leaders on search, social, and content marketing.

Ann Smarty

Owner of myblogguest.com since November 2009 and SEO consultant, Ann realized the need for her guest blogging services so she became a consultant and owner of SEO Smarty. Ann makes frequent contributions to Search Engine Journal. She is Director of Blue Glass Interactive, a merger of Search and Social. Ann’s blog made it to the number 7 spot in the best 2010 Wikio SEO blog. Matt Cutts was only six points away from hers. She writes and publishes unique blog articles all over the web.

Jill Whalen

From Ashland, Massachusetts, Jill Whalen, is the most reasonable person known in her industry. She generally compares both sides before making her decision or giving an opinion. Jill Whalen is an innovator of search engine optimization. She started in the field of SEO in the early part of 1990. Her company, High Rankings was founded in 1995. Her experience spans over forty industries; helping them to increase their online presence, conversion rate and sales using search engine strategies.
With almost 25,000 followers and close to 16,000 Tweets on her Twitter page, Jill shows how busy she really is when it comes to connecting and being socially motivated.

Julie Joyce

From Greensboro/Winston-Salem, North Carolina, Julie Joyce is one of the founders of Link Fish Media. She is also the Director of Operations and with a background in web programming, she fell in love with search engine marketing in 2002. Her leadership skills and goal-oriented focus simplifies her SEO proficiency. Julie worked in a small IT company before she stated Link Fish Media. She was manager to a group of search engine specialists. She gained her experience there. She is one of the founders of SEO Chicks. With more than 10,000 followers and over 20,000 Tweets, Julie has staked an integral claim of the online market place. She makes frequent contributions to Search Engine Land and Search Marketing Gurus.

Vanessa Fox

Vanessa Fox authored the book, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Wiley, 2nd edition, April 2012). She described it as the first book entrepreneurs of the twenty first century must read. She sold her company, “Nine by Blue,” in 2013; after which, she stared the digital agency, RKG. She was the primary product officer in the company until she moved to search engine analytics. Vanessa is known for being the creator of Google Webmaster Central. She is a search engine specialist with about 20 years of experience. With more than 37,000 followers and over 6,000 Tweets, Vanessa is a force to be reckoned with.

Annie Cushing

Annie Cushing is owner of the Annielytics blog. She named the blog from her first name and the fact that she is obsessed with data visualization and analytics. Annie provides serious information from an insider perspective about the use of marketing tools and pivot tables to evaluate data. She loves to share her knowledge and expertise through presentations and content. She has played almost every starting role as it relates to content writing and promotion on the Internet. She has written content, proofread and edited it, published it, optimized content, marketed content via email and on the web, gotten backlinks for her content, and even shared it on social media.

Jennifer Sable Lopez

Jennifer has defied all the odds when it comes to business and health. She is known as one of the most superior geeks online while still maintaining her semblance as a person with incomparable organizational skills. In her personal life, she beat cancer, which shows you the kind of fighting spirit she has. She has a web development background and a Bachelor’s Degree in Journalism. She loves to write SEO content. When Jennifer is not working, she is traveling all around the world. She loves watching television programs such as Dora, the Explorer and Dancing with the Stars. She loves to listen to Latin and South African music. She lives with her photographer husband and daughter in Seattle, Washington.

Judith Lewis

It was in 1996 that Judith Lewis started in the online marketing industry. She has a wide ranging experiencing in SEO tactics, which includes keyword research, link building and developing content. Judith has also dabbled in social media campaign and PPC campaign management. Before her online marketing quest, she worked in various industry sectors such as e-commerce, publishing and technology.  She works at Sheshet Consulting and uses her expertise to help small business clients on their organic search, social media and paid search marketing campaigns.

Dana Lookadoo

Dana Loookadoo is CEO and owner of Pixel Position, which is a well-known SEO agency and Yo!Yo!, which is a web development company. She provides SEO training and consulting to companies worldwide. She has an innate love for SEO and she studies the way humans behave on the Internet. Dana is unafraid to ask questions or try new stuff. Her focus is on engaging her audience and anything related to search. When she is not working on SEO and social media, she loves cycling.

Rhea Drysdale

Rhea Drysdale is the owner of Outspoken Media. She is an SEO and link building specialist. Native of Jacksonville, Florida and currently in Troy, New York, Rhea works tirelessly to manage her SEO Company to stay in the game and remain competitive. She is smart, dedicated and always on a path to learning more about SEO. Her goal in life is to be the best at what she does. She has keen insight and an excellent understanding of all aspects related to SEO, content strategy and social media. Her link building expertise has made her the authority among her male and female counterparts in the industry.

Donna Fontenot

Donna Fontenot is a Web Developer. She is owner of SEO Scoop and a respected blogger at Search Engine People. She also moderates the forum at Search Engine Round Table.  Donna wears other hats such as SEO Consultant and Business Coach. She works with all types of SEO projects. In fact, she is enamored with the Internet and ways to drive traffic to her customer’s website. Her voracious craving for search marketing allows her to work hard at perfecting her SEO craft. Owner of blog, DazzlinDonna.com, she is not afraid to share her passion for earning an income online.

Thursday, 4 January 2018

Social Media Management Business: Home Based Success Model 2018

Social media started out as a fun way to connect with family and friends, and has now grown into an affordable, vital marketing strategy for businesses of all sizes. Unfortunately, many businesses are overwhelmed by all the tasks that go into managing multiple messages across many social media accounts and are hiring experts to take care of it for them. If you enjoy tweeting, pinning and sharing, then starting a social media management business might be for you. Here are steps and tips to getting started.

What do social media managers do?

Similar to virtual assistants, social media managers can offer a variety of services depending on their expertise and their clients’ needs. Services can include:
  1. Develop marketing strategies based on client goals.
  2. Social media account set up.
  3. Post graphics and text on behalf of the client.
  4. Stay current and share on trends and news relevant to the client’s business.
  5. Increase the number of followers
  6. Community facilitation to the client's target market.
  7. Customer service for the client.
  8. Marketing analysis.

Pros and Cons of Social Media Management

There are many good reasons to consider starting a social media management business including:
  • Getting paid to use social media, if that's something you already enjoy doing.
  • It doesn't take much investment or equipment to get started especially if you already have a computer and Internet service.
  • You can run the business from home, or wherever you can access the Internet.
  • You can focus on the one or few social media sites you know best, instead of having to know every single social media platform.
  • The need for social media managers continues to grow as more solo-preneurs, freelancers, and small businesses outsource this task
  • Of course, there are a few downsides to starting a social media management business.
  • Social media is a challenge for one person managing their profile, it's even more difficult to manage several companies' profiles.
  • Not all businesses understand the power of social media, so you may need to sell them on the benefits you can provide.
  • You represent the company, not yourself, when you're doing social media for others. This means you need to act on it's behalf based on it's tone and attitude. 
  • You need to stay on top of changes in policies, algorithms, and other aspects of each social media platform so that your efforts on behalf of the client continue to deliver results.
  • Along with an understanding of how to engage your clients' target audience, you also will need to be able to create graphics to attract them to the post in the first place.
  • You will likely need to invest in tools, such as scheduling services and royalty-free graphics, and graphic editing software.

What does it takes to be a social media manager?

Although courses in social media management are popping up, becoming a social media manager requires experience more than education.  With that said, there are things social media managers need to know beyond how to take a good selfie.
  1. Understand social media as a marketing tool. It’s one thing to get a bunch of followers to a cat tricks YouTube feed, it’s another to build a following for a business. Social media marketing is different from traditional marketing, which is why many businesses struggle with it. Social media is about having an interesting, informative, and/or entertaining conversation with the market.
  2. Knowledge of the nuances of the various platforms.  There is no one-size-fits-all when it comes to posting on social media. Each platform has its rules and methods for best marketing practices. How a business promotes on Instegram should be different than how it markets on LinkedIn, because each platform is vastly different.
  3. The ability to develop strategies that meet the client’s goals.  Effective social media marketing requires setting goals and then developing a plan. Social media managers also need to help clients understand social media and how it works, and work with them to develop goals that best fits social media. For example, research suggests that few sales are made through social media. However, social media is effective at building loyalty and trust, so engagement and list building would be better goals than sales.
  1. Be able to capture the client’s voice. If the client is fun and quirky, social media posts should reflect that.
  2. Ability to manage several social media platforms for many clients. There are a host of tools, such as Hootsuite to help manage platforms, but organization and a plan are crucial to insuring every client gets their social media needs met.

How to start a social media business:

Before starting a social media management business, make sure you have the basic know-how and the commitment to stick with it. If you’re ready to get started, here are the steps to take:
  1. Build your own social media following. More than a huge number of followers, you should have influence. A large number of followers means nothing if none of them are paying attention to what you post.  Your goal is to build a following that engages with you. That means they comment, share or like what you post. One way to quantify your influence is through Klout, PeerIndex (Brandwatch) or Kred,  all of which monitor your social media activity and assigns a score that reflects your influence.
  2. Study social media.  Social media platforms change, and the marketing tactics to use them evolve, which requires that you stay on top of these changes and trends. Also, pay attention to people who have a lot of engagement on social media. What sorts of things do they post that are causing people to respond?
  3. Decide what services you’ll offer. You can offer several packages, such as a start-up service that creates the accounts and then passes the management back to the client, and/or a full-service package that does everything from creating the accounts, posting content, and moderating the community. As you decide what to offer, consider if there are industries you want to focus in. For example, you can be a social media manager for Realtors or authors. Finally, determine which platforms you’ll specialize in. While knowing something of all the major platforms is important, sometimes focusing on a couple that reap big results for the client’s industry is better. Further, some clients may have Twitter and Facebook down pat, but need help with Pinterest or YouTube.
  4. Write a business plan. Your business plan doesn’t have to be long or complicated. Instead, it’s a roadmap for your business success. In it you outline your business goals, services, assets and liabilities, marketing information and how you’ll compete against the competition.
  5. Determine your pricing.  Payscale reports that social media managers earn a median of $48,150 per year, with a range of $31,015 - $74,738 (as of 12/2017). As a new business, you may have difficulty charging higher amounts initially. Referrals and testimonials will be crucial to helping you earn the big bucks. What you charge will depend on your experience and the work you do. You can charge by the hour or offer package plans.  
  6. Decide on your business name. A business name becomes your brand, so it’s something you want to choose carefully. It needs to reflect your service and your market. Any name you choose a name that is not your given name should be checked at the USPTO to make sure it’s not already trademarked.
  7. Determine your business structure. Starting out, you can operate under a sole proprietorship, which is free and doesn't require any paperwork except a business license. However, since social media can go wrong, and a client might sue you for any problems it might incur from social media, you should consider forming a limited liability company (LLC). An LLC doesn’t prevent you from getting sued, but does protect your personal assets (i.e. your home) if you are sued. Most states offer single-person LLCs now. Although it requires a little more paperwork and money to start than a sole proprietorship, it’s worth the extra protection.
  8. Obtain licenses and permits as required in your city or county.  Contact your local city or county about getting a business license. In many places, you can do this online. If your business name is something other than your given name, you may need to file a fictitious name statement (sometimes called “assumed name statement” or “doing business as statement”), as well.
  9. Develop a marketing plan. As a marketing expert, you’d be remiss not to make your own plan for getting clients. This should include social media, especially LinkedIn. Networking will be your best bet for getting your initial client(s), but also include methods for getting testimonials and referrals.
  10. Work your plan and build your business. Once you have everything in place, your job is to get clients and provide the best social media management service possible. 
Small Business Owner Will give a try : 
Small businesses aren’t just the backbone of the U.S. economy. Many times they’re the face of American business, too. When people deal with a large corporation, they may get good customer service, but they rarely see the person who’s providing it. Walking through the door of a small business, customers have a good chance of being served by the owner. If they have a problem, the person who addresses it will be toward the top of the food chain.
Social media can be what truly sets small businesses apart from the stereotype of the large, faceless corporation. It’s also why social media marketing can be such a powerful tool for small businesses — they’re already more in touch with their customers than a big corporation ever could be. To successfully market through social media, a small business doesn’t need a huge, dedicated staff or representation by an agency. They only need to understand their customers and the basics of how good social media marketing works.

Start by choosing the right platform

Social media platforms abound, so how do you choose the right one? Even the most tech-challenged small business owner has probably heard of the biggies: Facebook, Twitter, Instagram, LinkedIn, etc. Big corporations may have a marketer dedicated to each platform, but if you’re a small business owner it can be difficult to do it all.
Instead of spreading your efforts too thin over more platforms than you can manage, start by identifying the platform that’s the best fit for your business. Here are the basics you should keep in mind:
  • Choose the platform that is most likely to reach your target audience. This will be the one where your customers spend most of their social time online. It may be Facebook, Twitter or an industry-specific platform.
  • Be sure you understand the purpose of the platform. Is it a social meeting place for people likely to be interested in your product or service? A professional forum? The platform’s purpose will direct how you market on it.
  • How much time will you need to invest in building your presence on this platform in order to have the greatest impact?
For many small businesses, Facebook is the most approachable platform, as well as the easiest to use. If this happens to be your path, we created an in-depth Guide to Advertising on Facebook to help you get started.

Create your social media profile

In the stone age of marketing, companies used to create paper media kits that told the story of their business. Marketers would customize the kit with different tidbits of information based on who they were sending it to at the time — customers, an industry journalist, vendors, investors, etc. — but the bones remained the same. Your social media profile is the modern version of that media kit.
Creating a solid, engaging and personable profile is critical and if you’ll be working across multiple platforms, you should customize your profile for each. The basics that you include, however, should remain constant. Always include in your social media profile these essentials:
  • Description of your company — Keep it concise yet creative, pithy yet witty. This should briefly explain who you are, what you do, where you’re located and the geographic area you serve.
  • Hours of operation — Have you ever logged onto a really great-looking website full of impressive images and engaging copy that made you just want to rush out and go to that store or restaurant? What happened when you couldn’t find the hours of operation anywhere on the site? Did you take your business elsewhere? This is a very basic profile element that too often gets overlooked.
  • Images — Include your logo and at least one image that’s representative of your business (but not a shot of employees boogieing during the office holiday party).
Remember, your social media profiles should be personable yet professional, informative yet friendly.

Quality content is king

Social media users may come to your page because they’ve found you through an online search, they’ve done business with you in the past, or someone recommended your small business to them. But in order to grow that initial contact into a vibrant, profitable online relationship, you need to continually offer quality content that will keep them coming back.

Keep these essential tips in mind to create content that’s king:

  • You’re building your brand and relationships, not just selling products and services. Avoid too much salesmanship. It’s OK to use social media to alert people to special offers or sales, but if all you ever do is talk about yourself, they’ll soon grow bored.
  • Social media is about having conversations. Remember, you’re not just on the social platform to tell customers about your business. You’re also there to hear what they think about it and what they want from you. Your content should encourage conversation and provide opportunities for commentary from your customers.
  • Grammar and punctuation count. Read enough social media posts and you might begin to think that good English isn’t really necessary for online success. But your social media activity speaks directly to who you are as a small business; poor grammar and punctuation, or dull and dreary writing, create an image that’s less than polished and professional.
  • Imagine your mother reading it. Run your social media activity through the ultimate litmus test — would you be embarrassed to have your mother read it? If you post content that’s fun, engaging, informative, useful and respectful, your mother will be proud of you. Never shame her by being discourteous to your customers, or by posting content that is embarrassingly dull or aggressively salesy.
Now that you know the basics of quality content, here are some ideas for the type of content that can help build your brand, engage your customers and drive sales:
  • New product information. If you’re offering a new product or launching a new service, that’s legitimate news you can share with your customers online. Remember to be concise and accurate in your description, and make sure to help readers understand how this new product or service can benefit them.
  • Announce promotions. Everyone likes a deal, and most people like a deal even more when they feel it’s exclusive. Social media is a great way to offer exclusive promotions or to publicize special sales. For example, offering to email a discount coupon to everyone who shares today’s post rewards them for their part in your ongoing social media conversation and makes them feel special and valued.
  • Tips or advice. Just as people like a deal, they also want “news they can use.” Share the benefits of your expertise with your social media followers. For example, if you run a lawn care business, in spring share your expertise on what people should do now to help set up their lawns for a great summer. If you operate a dry cleaner, post stain-removal tips that people can use at home — and remind them at the end that you’re available to help with any laundry problems they can’t solve on their own.
  • Customer surveys and feedback. People want to be heard, and this fundamental truth of human nature is one of the reasons why social media has experienced such phenomenal growth. Use your social media presence to solicit and gather valuable information and opinions from your customers. Conduct an online survey regarding how people use your product or service. Ask for feedback on a new product or for some guidance during product development. This approach not only gives you valuable insight into what your customers are thinking, it communicates to them that you care what they think.

What’s ahead in social media

It’s hard to imagine social media use will continue to grow since it’s so huge already, but all signs point in that direction. According to Pew Research, 65 percent of American adults currently use at least one social media platform, and many are on multiple platforms. Facebook alone topped more than 1.5 billion active users toward the end of 2015 — that’s nearly equal to the population of China!
Ninety percent of young adults use social media, Pew says, which is especially noteworthy when you consider that Millennials are the largest generation since the baby boomers. Social media use is about equal across race and increasing even in rural areas.
The power of social media to reach vast numbers of consumers, yet still allow marketers to target specific demographic groups, is impressive. When you consider that social media marketing is also one of the lowest-cost forms of marketing, its value to small businesses can’t be overstated. If your small business isn’t yet engaging in social media marketing, or if you feel you could be doing better at it, it’s time to create your social media marketing plan.

Tuesday, 12 December 2017

Secrets of Digital Marketing and Web Consultancy Services in India

Most of the businesses in India still do not have a proper digital marketing presence and they will not be able to acquire customers for their business if they don’t have a digital marketing strategy in place. If you are reading this right now and if you cannot help these people; who else do you think will help them have a digital marketing presence?

So let’s get started on this exciting journey of starting a digital marketing agency and hope you will be able to get the maximum value out of these posts. Keep the following topics close to your heart while starting your digital marketing agency:

1. Choosing a Brand Name

What’s in the name? If you think the same, give it a thought because your agency’s name stays forever with you. Some take it casually without giving a thought. Some take names which resemble with the name of an authority site. This cheap publicity, for the useless mileage, doesn’t sustain for long. The name not only defines your digital presence but conveys your vision.

I love Facebook pixels a lot and I love the way they can track user behavior on the site. pixels are not limited to Facebook alone, almost every email marketing tool and advertising tool today uses pixels to track users behavior. So I came up with the name ‘Pixel Track’ as the name for my digital marketing agency.
2. Choosing a Domain Name

I have always been a guy who has preferred dot coms for websites. But I like the name Pixel Track a lot and I couldn’t get the .com version of it. I would have definitely wanted a .com domain name if there are a lot of people who are going to remember the name and visit the website. Having a dot com name is very important for a B2C website.

In this case, since Pixel Track is going to be a purely B2B business. I will not be having a lot of types it traffic to my website. In that case having a .in would suffice because a lot of sales is going to be driven by the sales team with a direct contact with the decision maker. I am still trying to get in touch with the owner of the .com name. When Pixel Track becomes an established brand and if the .com version has no brand or website with them, we might even be able to get the domain name for free.

3. Logo Design and Business Cards

Humans are very visual creatures. We remember what we see better than what we read. A good logo helps in increasing brand recall. It makes your presence unique and memorable. It doesn’t mean you have to spend loads of money perfecting your logo.

For my logo, I took the help from Learn Digital Marketing Facebook group members through logo competition. I liked one of the entries and finalized it. In future, we might spend time on analyzing different sample logo design. Once the agency starts getting clients, we might also allocate a budget for an improved design. To get the highest quality designs, I prefer using 99designs.com. For a lower budget, 48hourlogo.com is not a bad choice either.

You can also get a business card designed along with your logo. Any local printing company can help you get quality business cards printed. Business cards are an effective direct marketing tool for reflecting sincerity towards your work.

They come handy in the following situations:
  • Tradeshows
  • Airport Lounges
  • Industry Conferences
  • Bus/Taxi/Train/Plane
  • Happy Hours
  • Business Centres

You never know where you make a valuable business connection. Always be ready with your business card to strike a meaningful conversation. Make your business card professional and standard. Don’t try any tricks with it. Also, do not make the business card unnecessarily expensive.
4. Get a Partner or Go Solo: Your Decision

For Pixel Track, I have got a co-founder who will join the agency as Chief Operations Officer (COO). While choosing the partnership path, make sure you are on the same page with your partner/s. The following questions must be clear in advance to avoid confusion at a later stage:
  • How does inclusion strengthen the agency’s goals?
  • How much workload ease off with the addition?
  • Does my partner commit for a long-term relationship?

I chose a partner because, apart from the agency work, I have to invest quality time on:
  • Structuring courses for providing a learning environment at an affordable cost.
  • Focusing on building a hiring platform for digital marketing aspirants.
  • Working on top-of-the-funnel activities to engage with the audience.
  • Building the brand for bringing in as many people in the ‘Digital Deepak’ brand.
  • Converting a percentage of readers into paying clients for my services and consultancy.

5. Understanding the Partnership Deed

If you want to start agency on your own, go for sole proprietorship where a single individual owns, manages, and controls the business. People prefer partnerships and proprietorship over Pvt Ltd. companies and Limited Liability Partnership (LLP) because the former ones are easy to set up with less statutory compliances.

As I have a partner, we created a partnership deed for which CA charged us INR 14,000 for the complete process. This includes getting TAN, PAN, and GST as well (explained below). For an agency, a simple partnership works well because it doesn’t require any investor and issued shares.

Partnership deed is a written legal document highlighting the rights and responsibilities of the partners. It promotes mutual understanding and trust among the partnership members.

Although not mandatory, it is better to register your agency under the Indian Partnership Act. The registration gives you the right to file a lawsuit against the third party, co-partner protection, property protection, to name a few.

6. Taxation and Accounting in India

Whatever you read here about taxation is not legal advice and just my own experience. For legal reasons, I would request you to consult with a lawyer and a chartered accountant.

There are types of taxation is involved in running a company.
Direct Tax or Income Tax
Indirect Tax (GST) – Tax on Consumption
Tax Deduction on Payments made by you to your vendors or employees
1. Direct Tax (Tax on Income)

Direct taxation is the tax that you would pay on your income. If you are running your company and if you break even, then you do not need to pay any tax on income because you have no income.

To pay tax to the Income Tax Department you need a PAN number for the company. You can apply for a PAN number after the company is registered. This number is just like the PAN number that you have for personal income taxes, but the PAN number will be for the company. Good news is that you don’t need Aadhar card for the company!

Note that you have to be an employee in your own company and you can pay yourself a salary if you want. If you don’t want to withdraw a salary during the initial days, you can just mark a token salary for yourself. Your will be paying personal income tax like an employee on the income from your own company. And this income has all the benefits like deductions on housing loan, insurance etc.
2. Indirect Tax (Tax on Spending – GST)

Indirect tax is the tax that you have to pay on consumption. Whenever you buy something for your company like a computer you have to pay a sales tax on it.

We used to have value added tax which was charged by the state and we used to have service tax which was charged by the central government. Both of this is now replaced by GST. this simplifies the indirect taxation to a huge extent and once the GST system is a place business will be able to operate faster and smoother.

To pay indirect taxes you need a GST number. Your chartered accountant will help you get a GST number along with PAN number.

One important thing to note about GST is the input credit. Which means that you can balance the GST that you collect and the GST that you pay.

To help you understand consider the following example:

I provide INR 1,00,000 worth of services to my client. And when I send him the invoice I have to charge 18% GST on it. Which means that the total amount that the client has to pay is 1,18,000 rupees. I have to deposit the GST that I collected against my GST number. However, I would have many expenses as well in running my company.
For the sake of simplicity consider that I do not have any other expenses apart from a computer which I purchased for INR 1,00,000. The total cost of the computer is INR 1,18,000 including GST. In this case, you can see that I need a computer to provide services worth INR 1,00,000 to my client. And, I have already paid 18% GST in the process of creating value for my client.
Since I have already paid INR 18,000 in GST, I can take it as an input credit, and I don’t need to deposit the 18% GST that I collected against my GST number. Which means I can keep the INR 1,18,000 I charged from my client and I have no GST liability on it.

In cases of offline purchase, I need to update this manually. Certain vendors have a facility where you can update the GST number with them and they will update the input credit for you.

For example, Facebook ads on Google ads will update your GST account with the speed that you have done. The GST system is still yet to be completely robust and in the meantime, we might have a lot of errors. But eventually, once the system is perfect you will have it working seamlessly.
3. Tax Deduction at Source

Apart from the direct tax that you pay on income at the indirect tax that you pay on consumption you also have to take care of the taxation for your partners and employees.

Tax deduction at source is a system which was devised to prevent people who evade income taxes. If you have a professional working with you and if you are paying a fee of INR 1,00,000 to this professional, then you have to deduct 10% on this amount and deposit against his PAN number. To do this deduction you need a TAN number! You need to do a similar procedure if you have full-time employees and if you are paying a monthly salary to them.

If you have been an employee before you know how this works, your employer will deduct tax at source and they will deposit against your PAN number. If your total tax liability for the year is less than the amount that they have deducted then you can get a refund from the IT Department. If your total tax liability is more than the TDS which has been deposited into the account then you have to go ahead and pay the extra tax.
Dealing with Accounting and Taxation

The Indian government has made it very complex to deal with the taxation issues and we need a chartered accountant and accountant inside our office to take care of all these things. You need to maintain books of accounts and maintain records of all the expenses and income that you are generating.

In the beginning, you can manage your bookkeeping with accounting software programs such as QuickBooks and Zoho Invoice. Such software simplifies customer invoicing and automates payment collections.

As clients and employees count increases, the accounting becomes more complex. In that case, you have an option to hire an accountant or outsource your accounting service.
Final Words

Aim for consistency. Never stop learning. No matter how small the client is, don’t take any project lightly. If you are in, give your best shot. There will be times when you need a break to avoid burnout. In those situations, switch off from all work-related stress and invest time in your hobbies. I love riding bikes. The warmth of the fresh air, caressing my body, rejuvenates my mind. Set the expectations clear with your clients. Never set unreal targets to attract your prospects.

Under promise and over deliver. All the best for starting your Digital Marketing Agency!

If you have any questions, leave a comment below!

B2B and B2C Content Marketing: Secret Milestones of Online Success

Although content marketing strategies for business-to-consumer (B2C) and business-to-business (B2B) have a lot of similarities, there are unique challenges when selling a product to a business as opposed to selling a product to a consumer. Whether you’re on the B2B side or B2C, each type of business must fine-tune their strategies to best meet the needs of their audience.

Here are the top 5 things to know about content marketing for B2B and B2C:

1. Content Marketing Can (and will) Work for Both

In today’s online world, content marketing has become one of the most effective strategies for marketers. In fact, 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute.

Because the approach, goals, and intentions of B2B audiences often differ from those of B2C audiences, we get these questions a lot:

“I know content marketing works for B2C, but can it work for my B2B company?”

Or vice versa.

“I know content marketing works for B2B, but can it work for my B2C company?”

The answer is, of course, a resounding YES! And here’s why:

2. B2C and B2B Content Marketing Strategies Require Unique Goals

Yes, content marketing works for both B2B and B2C, but to be successful, each company must set obtainable goals that are unique to their business. To start tracking the success of content (and guide future efforts), content marketing strategies need specific objectives.

By implementing these objectives or goals, businesses can determine what “great content” means to audiences within their industry. From there, they can make necessary adjustments along the way to create an effective formula.

Although content marketing strategies for business-to-consumer (B2C) and business-to-business (B2B) have a lot of similarities, there are unique challenges when selling a product to a business as opposed to selling a product to a consumer. Whether you’re on the B2B side or B2C, each type of business must fine-tune their strategies to best meet the needs of their audience.

Here are the top 5 things to know about content marketing for B2B and B2C:
1. Content Marketing Can (and will) Work for Both

In today’s online world, content marketing has become one of the most effective strategies for marketers. In fact, 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute.

Because the approach, goals, and intentions of B2B audiences often differ from those of B2C audiences, we get these questions a lot:

“I know content marketing works for B2C, but can it work for my B2B company?”

Or vice versa.

“I know content marketing works for B2B, but can it work for my B2C company?”

The answer is, of course, a resounding YES! And here’s why:

2. B2C and B2B Content Marketing Strategies Require Unique Goals

Yes, content marketing works for both B2B and B2C, but to be successful, each company must set obtainable goals that are unique to their business. To start tracking the success of content (and guide future efforts), content marketing strategies need specific objectives.

By implementing these objectives or goals, businesses can determine what “great content” means to audiences within their industry. From there, they can make necessary adjustments along the way to create an effective formula.

According to Content Marketing Institute’s report, 80% of B2B content marketers are focused on generating leads.

For B2C content marketers, brand awareness is the top goal at 74%.

For both B2B and B2C companies, their 2nd goal is focused on website traffic. Everyone wants more traffic to their site, but traffic alone is not a great indicator of content marketing success. If it’s coupled with other metrics, however, it can be particularly insightful.

Every company wants their content (or brand) to show up in the search results. But all too often, they limit their objectives by focusing on traffic alone. Getting a lot of traffic doesn’t mean obtaining leads or loyal customers. Yes, you want users to visit your site, but there is much more to be measured that can improve your content marketing strategy.

Here are some broad content goals that should be used as a starting point for any business. Successful content should:

Improve your brand awareness
Attract more traffic to your site
Build your audience
Generate new customer leads and/or sales
Develop your online reputation
Boost audience engagement
Encourage natural links and optimize search engine ranking
Benefit your competitive advantage

With any single content piece, it should accomplish one or more of these goals, and an entire content portfolio should accomplish all of them.
3. B2B and B2C Strategies Define Their Target Audience Differently

Whether it’s B2B or B2C, small business or enterprise, each one of us has an audience. For some, it’s very clearly defined and narrowly focused. For others, there’s a broad range of demographics. The key is to define that audience, so there’s a clear understanding of who they are, their habits and activities and how they can be reached.

These insights will inform a content marketing strategy, content formats, and amplification efforts. Put as much detail as you can into defining a target audience or personas; age, gender, where they work, what their leisure habits are; really anything that will shape and outline audience segments.

With B2C, the audience is often inspired by personal needs or questions. With B2B, the audience is often a part of a purchasing process with several stakeholders. Nevertheless, there’s typically one key decision-maker who will make the final decision to purchase a product or service.

Every audience segment should be specific enough that your messaging will change accordingly. Imagine the difference between them. How will you approach each segment with your content?

4. The Focus of B2C and B2B Content Differs

After defining target audiences or personas, we know that businesses and consumers buy for many different reasons. Businesses buy a product or service because it will fulfil a specific business need. And this need can typically be narrowed down to:
Saving money
Saving time
Boosting revenue

Consumers buy out of necessity, too. But it’s a little different than businesses. For example, if your water heater breaks, you’ll buy a replacement – but it’s not because you thoroughly enjoy purchasing the latest model of water heater – you just don’t want cold showers in the morning.

However, a lot of changes as consumers buy “luxuries” or items that aren’t based on a direct need. For me, that includes video games I pretend to buy for my son (but really, it’s for me), musical instruments that I can’t actually play, streaming services, gifts for the wife – you get the point.

Believe it, or not, consumer data tells us that all Americans (regardless of income) spend a large portion of their money on luxuries.

The way content is ideated and developed depends on the audience’s needs. And the type of content companies create is contingent on if they’re B2B or B2C.

5. Content That Answers Your Audience’s Questions Works for Both B2C and B2B

I’ve written about this before, but it should be repeated: It doesn’t matter if you’re B2B or B2C, content should answer the questions your audience is actively asking in search engines. No other content will generate the organic results the same way. If someone in your audience is asking a question, your company needs to be in front of them providing helpful answers.

Remember the questions I highlighted from #1 on this list? Our VMX video and this blog post is trying to accomplish that exact goal: help our audience answer their question, or solve their challenges by directing them to other content on our site.

When ideating and creating content that solves a problem, you’ll naturally target specific long-tail search queries. There are plenty of (FREE) places you can use to find out what questions your audience are asking. Try:
Answer The Public
Yahoo Answers
Google Suggest
Blog comments
On-site search bar (if applicable)
Competitor FAQs
And maybe most importantly, ask your staff what they get asked all the time

Build out an editorial content calendar with these questions and prioritize those answers by search volume and competition. Ask yourself: Can we create content that is better than what already exists? Is this topic something we want to compete with?

Depending on these answers, you will need to either tweak the topic to be more applicable to your audience, or begin creating some of that sweet, sweet content.
Key Takeaways
Content marketing goals will vary depending on if your company is B2B or B2C
Both B2B and B2C companies must define their audiences and answer their questions
The content focus will differ depending on your audiences needs and purchasing habits
Content marketing will work for B2B and B2C!

Whether you’re starting a new content marketing campaign or need to revamp your current strategy, remember that although Content is King in making meaningful customer connections, search results get your content seen.

Secret Reasons Behind as Companies Choose Freelancers Compared Agencies

As far my 8 years in freelancing working world, I have seen lots of things and a few of them, I want to share with you. Whether looking for a side income or wanting to start building work experience, being a freelancer is an exciting thing to try. For a freelancer, there may be concerns that they will lose competitiveness with a larger agency. Are you the one who thinks so? Make no mistake. Some clients instead choose freelancers to hire their projects rather than pay for specific agencies. How can? Here's the explanation why companies prefer freelancers over agencies:

Secret Reasons Behind as Companies Choose Freelancers

Prices are pegged Freelancer Cheaper

Are you a freelancer beginner? Do not be afraid, this would be a plus for you. The client will choose to pay a freelancer that is much cheaper than paying the agency, for the same result. For those beginner freelancers who do not have work experience and testimonials, of course, the price you offer is cheaper, right? Assure the client that you can also produce the same job as the agency. Although what you get is not much, but a positive first impression is also important, Make the maximum work that can make the client hire you back in the future.

Freelancer More Efficient

Suppose there is a client who wants to create a website. It may take up to several months for the website to be perfect with the help of the agency. Whereas if he hired a freelancer, it could be making the website only takes a few weeks. In the agency, of course, the client must wait for his turn until the project is done so that takes a longer time. Not to mention if there are shortcomings or less suitable results. Meanwhile, if the freelancer is working, the client can request, complain, or give feedback at any time without having to wait for the turn so that the revision of the website can be quickly completed.

Freelancer More Flexible

You could say because freelancers only work on one person at a certain time, then the communication is more flexible and smooth. Suppose you are a freelancer who is working on project A from client A, then you should also be prepared whenever client A contacts you, as the freelancer does not set a patent working hour. Unlike the case with the agency. The agency is tied to working hours so that is where freelancers are superior. In addition, it is possible that he will ask for customization of work on the project that is currently being done. If you can make the client satisfied, then this can be a positive testimonial for you, right?

More Current Communication

The bigger the agency, the more busy and much work to handle so that communication with each client can also experience delays. Unlike the case, if the client works with a freelancer who is just one person. Communication between the two will also run smoothly because the freelancer will not rule out the order he received. This is because he also needs positive feedback from clients. In other words, freelancers will always be there to listen to client feedback and complaints.

Less Interested Agency with Small Jobs

For an agency that already has a name, they will think twice about receiving orders that do not give them income. Clients with a limited budget will prefer you as a freelancer to get things done that the agency says are trivial. Well, here you are ahead again, is not it? And of course, for a freelancer, this is an opportunity to try your best to show maximum performance. Although the work is trivial, the more you finish will also add to the experience.

Being a  freelancer has now been facilitated by technological developments. Software as a Service is one example of a system that can be easily used by freelancers in running business activities. For example, Sleek Accounting, the use of Sleek Accounting with a very affordable price and complete features can help freelancers to have a better business activity. Not only that, you can start a business as an accountant or book-keeper freelancer with the help of Sleek Accounting.

Well, still pessimistic with your profession as a freelancer? No need anymore because some of the points above show that you have more value that makes the client choose freelancers than the existing agency. Include a profile that can convince the client. Initially, your work will probably be priced cheaper, but over time, your skills and experience will also increase and you can set a more appropriate tariff.

Jobs as a freelancer is now increasingly popular and loved by many people. Although the number of freelance workers is still not so much, the prospect is quite promising. You who have not experienced can do this world as a side job or main job.

Thanks to the support of advanced technology that is increasingly easy to reach, freelance worker stretching even more advanced.

In order not to miss the work to be done, you can record the schedule and make a reminder or alarm on HP. Thus, later on you only need to observe the schedule and finish the work in accordance with the deadline schedule.

Nothing Important Ideas

Because the idea can come from anywhere and anytime, then do not forget to take HP wherever you go. When you start getting fresh ideas, immediately write the idea on HP. Later when you have free time, you can access the notes and start developing ideas into new things. This simple thing is very useful and can make the completion of the job so much easier.

Creating and Accessing Social Media

A freelance worker needs a wide network in order to get a job and build a reputation. To fulfil this, creating and accessing social media on a regular basis is one of the solutions. You can load a variety of work portfolios on social media. So prospective clients and social media users can assess your work. Not impossible if you get a new job offer if you are always active in social media.

Facilities for Learning New Things

Learning new things from the internet can be done by using sophisticated HP. Fill in your free time by accessing marketplace sites for freelancers, finding job referrals, and establishing new relationships with professionals. Gradually this will make your knowledge grow and support you become a more competent freelancer.

Do You Want a Freelance Job Instantly To Make Money Online

Have you ever heard of freelancing websites? There is a few special marketplace for freelancing affairs. There the employer offers the project and the job seeker can apply.Previously what is a marketplace? The marketplace is a site developed by its owners to bring together sellers and buyers or employers and job seekers.Benefits for the Seller/employer - He does not need to think about marketing to bring in customers/applicants. The managers will do it for them.

Benefits for buyers/job seekers - They can get what they need, goods, services or jobs.

Marketing usually costs a lot of money and time. Especially for the inexperienced or do not know how. So take advantage of marketplace sites, although some attract fees or commissions, you still get great benefits. Certainly, the fee is much smaller if you have to do it yourself.

Marketplace there is a newfangled like an online store, for example, Bukalapak and Tokopedia, but there is also an advertising model such as OLX and Kitchen Money.

The four names above generally focus on products and services. Meanwhile, if projects.co.uk and sribulencer.com lead to the job market. The facilities there are designed to make it easy for employers and applicants to meet and interact.

I myself am the manager of the Money kitchen. If you want to sell new / used goods or offer services just plug the ads there. Free, easy and fast. Kitchen Money in place BERJUBEL - Transaction Buying and Selling.

To support my efforts, I've used fiverr several times and seoclerks to get authors of product reviews. Up to now, I've been dealing probably with more than 300-400 applicants. From that experience, I can tell which applicants made me turn off and excited.

It should be noted that the information I share is more subjective, based on my position as an employer.

5 Tips on getting a freelance job

1. Install the original photo of your face

Some people do not care enough to put photos. And before looking at other things, the photo is the first seen.

Does it exist when you apply to a company, which is considered first your photo? If that does not escape, your application enters the trash can.

Without a good photo and a positive impression, the first impression you give is that you are not so serious at work, just a perfunctory, or just click fad.

2. Write down a good reason why you are suitable for the project

Remember when you applied, you were selling yourself. So in that reason, you explain why employers should choose you and not others.

There are applicants who do not give much effort in writing the reason. But some are really serious. Of course the more serious get more attention.

Examples of unfavorable reasons:

3. Make a good portfolio

Workers who look serious are those who have set up their portfolios.

Why is portfolio important?

Because when the employer filters the applicant, he does not know the applicant's ability. Only from the example of his work can he decide whether his expertise is appropriate or not.

The portfolio is better than just words like, "I'm sure I'm capable of doing the job you do well."

Also when you come in full preparation, you will appear more sticky than others.

4. Responsive

Ideally, prospective project applicants can quickly answer the questions that the employer has.

A little less fun if one conversation has to wait a day or two to get a reply.

Indeed not everyone has internet access anytime anywhere. But if anyone is more responsive than you, the chances of getting a job are also bigger than you.

5. Give the sample the requested text

For this tip more inclined for my purposes. Even though people have set up their portfolios, I want people to give me a sample of the article model I'm looking for.

First, I want to know if he can write as I want. Because of my experience, some people tend to write according to what he wants. Not what I need. If I have already obtained a writer like this, it is usually difficult to be directed and the results are not satisfactory for me.

Initially, I asked to write a prospective applicant for 500 words. Then I subtract it to 350 words. Because with a shorter number of words I can better assess whether he is able to write effectively and efficiently.

Additional tips

These are tips that will open up your chances of getting a job back or even recommended to others.

Give more than requested

Some people may feel a loss when it should give more than the minimum amount requested.

However, from my experience, there is one applicant always gives more than requested, he shows me, that he is able to do a bigger job.

I happen to have a bigger and bigger project, so I gave it to him.

If somebody ever needs a good writer, his name is the first one I would recommend.

It should be noted: Not everyone can appreciate the more effort you give. But if you are lucky to meet the right person, the new doors will open for you.